104047646-arya-vysya-book.pdf q1n6m

INDEX:

1. BE PROUD TO BE ARYA VYSYA

2. PREFACE 3. GLORY OF THE COMMUNITY 4. ORIGIN 5. HISTORY 6. AS PER SHASTRAS – HOW THE COMMUNITY EVOLVED. 7. ARYA VYSYA & HINDUISM 8. VAISHYAS IN PURANAS 9. VASAVI AGNIPRAVESH: SACRIFICE LIFE 10. ARYA VYSYAS IN HISTORY 11. ARYA VYSYA ARE CALLED THE FOLLOWING NAMES IN OTHER PROVINCES OF THE COUNTRY 12. IMPORTANT AND POPULAR BRANCHES OF VYSYA COMMUNITY 13. ARYA VYSYAS SPREAD ACROSS THE COUNTRY 14. 102 GOTRAS 15. WHY WE MISSED OUT THE GRIP OVER BUSINESS 16. WHAT SHOULD HAVE BEEN DONE 17. WHAT COULD BE DONE NOW 18. CASE STUDY

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19. ENCOURAGEMENT FOR SUCCESS 20. COMMUNITY DEVELOPMENT 21. FINE TUNE THE PEOPLE 22. ATMURI LASHMINARAYANA SOMIYAJI – PITHAMAHA 23. VASVI VEDHA NIDHI 24. IS IT DESTINY OR KARMA?

25. DO YOU KNOW! 26. GODDESS ONE UNDER DIFFERENT NAMES

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1. BE PROUD TO BE ARYA VYSYA • Arya Vysya history dates back at least 2600 years. • The Arya Vysyas are instrumental in the development of Business. • Arya Vysyas are service oriented, intelligent, shrewd and capable • Arya Vysyas are charitable and extend a helping hand for the upliftment of society. • Arya Vysyas are of 102 Gotras and known for sacrifice of life for the sake of community. • Arya Vysyas are peace loving and against violence. • Arya Vysya’s food is most nutritious and delicious. They are strict vegetarians. • Arya Vysyas respect every creature that god has created. • Arya Vysyas give utmost importance to woman and give every protection. • Arya Vysyas are god fearing and religious. • Arya Vysyas have withstood all tests and highly respected. • Arya Vysyas have given birth to people like Mahatma Gandhi and Lala Lajpath Rai who have fought for and brought Independence to India. • Arya Vysyas are known for hard work, dedication and devotion. • Ashok Samrat is proud son of Arya Vysya. • Arya Vysyas have proved successful in business, profession and service. • Arya Vysyas are friendly, soft spoken, more constructive and never indulge in destruction. • Arya Vysya are humble & self esteemed.

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2. PREFACE Dear Reader, I am a too small a person to comment or write a book on ‘ARYA VYSYA’ nevertheless I have made an attempt as it is proved that by literature alone information es on to the next generation. Arya Vysyas are known for the service, sacrifice, goodness, helping nature and in many more respects and unfortunately the community as such is not well represented either politically or in istration. My main intention is to motivate youngsters by making them know who belonged to Arya Vysya Samaj, their service, and their contribution. Our people are also known for their charity and donations. In traditional Indian society, the early years of one’s life is to dedicate oneself to being educated. At the right time, after studies are dealt with, one must give his/her all to the development of the family. Once these educational and familial duties are taken care of – around the age of 45 or 50 – one must repay this debt to society which has given them much. Giving a fish to feed the stomach is an easy task but how much better it would be to teach a man how to fish ! Granted – this is not easy because the path to good education is never easy but still it can be done if the community works as a single unit – dedicated and united. I am grateful to all those who helped me and encouraged me to take up this task. Please excuse any lapses. I look forward to receive brickbats and hopefully – some roses. If you appreciate my work do share it with those who would love to know more about this community.

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I dedicate this book of mine to Mahatma Gandhi on the occasion of his Jayanthi 2nd October. Regards, Vishnu Bharath

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3. GLORY OF THE COMMUNITY With the blessings of Lord ‘Shiva’ the Arya Vysya community known for diligence, prosperity, sincerity, and dedication is also rich in values. The Vysyas being one of the four categories i.e., Brahman, Vysya, Kshatriya & Shudra, are pioneers in business; fully intelligent, shrewd and capable of hard work. Business tactics are in the blood. This has come from centuries and at no time in history is there is any black mark on the community. On the contrary, it has always been ired that Vysyas doing business has rendered Yeoman Service to the society. Business, both in small measure and in big at the nook and corner of the country was done by only Vysyas. Over the years the other community people have entered into the business and slowly the Vysya community was looking out for various opportunities and losing their grip over business. It was May 17th, the much awaited day for me and my entire community. I was at the Vasavi temple, with folded hands, listening to the soothing sound of ringing bells, iring Goddess Vasavi as the pantalu was doing the aarathi. Instantly, I felt the sense of pride of belonging to the Vysya community and prayed to Goddess Vasavi for the welfare of our community and the country. As I gave out my gothra to the pantalu who was performing Archana in my name, I got a message from my Brother-in-law who is settled in Atlanta, USA that he would be celebrating Vasavi Jayanthi at the Hindu Temple of Atlanta Riverdale! That’s when a thought sparked in my mind that there would be tens of thousands of representatives of each gothra praying to our Goddess Vasavi all around the world. This is the transformation, with time, from the 102 Arya vysyas who jumped into the holy fire with Vasavamba Devi, to now, when the successors of Let us change ourselves then the world will be an interesting game. 6

the 102 Arya vysyas who are now in lakhs and scattered all around the world, our Goddess on this holy day! Later, I met up with my friends in our favorite food t, for a cup of coffee..! My friends are from varied industries, one into incense sticks, one into silk trade, one into jewellery with a common feature of all being involved in finance business. According to me, a thumping majority of our community run businesses, rather than being employed or in a profession. This phenomenon is a legacy left behind from our kind Virupaksha, who, after the sacrifice made by his sister Vasavamba Devi, preached to the entire community to involve themselves in something peaceful and productive like trade rather than fighting and ruling the state which would involve war and bloodshed. From this logical foundation, our community has traveled a long way of running successful businesses, with business acumen in our genes! Even today, a Setty for other communities is a synonym for a perfect business man. This is the unmatched reputation we enjoy today. However, even with decades of expertise in business, my friends were complaining about the industry being in doldrums…the silk market is no more what it was, for every new entrant there are more than ten firms closing down! The situation in the incense sticks industry is no good either as credit given to agents in the form of finished goods is not certain to be realized! I was startled by such information, and wondered how the Parsis, Sindhis, Gujuratis and Marwaris managed to capitalize the market in their own respective industries and are now ruling in massive scale, as compared to our people who are here from way back then! Tata, Birla, Wadia, Premji, Ambani, Mittal are all global market players, who are just few among the big names, without any names of our Arya Vysyas. It is our good fortune that GMR group is now emerging as big t. If one GMR

Faith does not move mountains. But 7 gives the power to climb one.

could do wonders, imagine if many people of community had taken the risk and efforts the community could have prospered multi fold. I began to wonder what went wrong. Something must have gone wrong somewhere for us to be lagging behind. As I observe, majority of the Vysyas are in business. Among them, majority are into trading, rather than manufacture, services, mining or research. It is accepted that the toughest part in the entire value chain from invention of a product to its journey of reaching the end customer is selling the product. Through technological changes and automation / mechanization, manufacture has become more precise and quality is adhered. However, for selling, there is always the need for personal interaction and we are undoubtedly masters in selling. Then why are we lagging behind when there is a retail boom in the country! Instead of growing in leaps and bounds, why are we getting crushed with competition in the trade in which we are supposed to be masters from decades?

4. ORIGIN A large number of the Vysyas are said to have originally lived and still live in large numbers on the banks of the Godavari River. One of the local names for it is Gomati or Gomti. So the people who lived on the banks are called as Gomati, corrupted in Dravidian languages like Telugu as Komati. That is how in many parts of the country the Arya Vysya people are know n at Komatis, Gupta, Chetty & Setty.

Truth is not hidden behind the clouds, it is in front of you. Please open your eyeeyes and ears 8

5. HISTORY Between 1921 to 1931, the Viceroy of Madras Presidency had implemented a commission which helped the people in their community to their community with changes in the name if any. The Telugu linguistic Vysya Association (1905) ed their community as Arya Vysyas. The son of Vishnuvardhana raju, Raja Raja Narendra rushed to Penugonda and repented about the incident of thyaga of Vasavi. Later on Virupaksha consoled him and said: "Brother, let us learn and formulate the present and future on the strong base of past. Vasavi had come to rescue of the people without giving room for great bloodshed. Her non-violence gave a good result", hence forth Komatis shall not fight or rule states but shall engage in the service and as well wishers of others including services like business,etc.., Vysya community has had a place of importance in the society from time immemorial. Generally associated with trade and commerce there have been kings, Judges, Professionals, Saints and community leaders in composing various professions. When the caste system in the India sub continent became rigid – the vysya community found its permanent place as one of the savarnas after Brahmin and Kshatriya. Life is not measured by the time span we live but by the quality we live.

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6. AS PER SHASTRAS – HOW THE COMMUNITY EVOLVED. One community is found throughout the Length & Breadth of the country, as was in the past, so also the present times Vysya community is divided and known by different names in different parts of the country. There are 102 known Gotras, each having separate popular names. As time ed changes came in the society and the Vysya community was no exception to it. In modern day society, trade and commerce did not remain the domain of the Vysya community but almost every caste and religion has entered into it. On the other hand, but for notable exceptions, Vysyas have concentrated themselves into small trade and business and have not ventured into manufacturing and large industries. It is not too late, and it is possible that the community can gain its past glory and can become leaders in trade, commerce and industry. For this it is important to know where we have failed and where we have missed out, what we have not done and what we could do now.

7. ARYA VYSYA & HINDUISM Arya: Means great, good, sujjana

Vysya: Community of people

Arya Vysya is a Hindu. Hinduism is like a great river which has many branches and one of the branch is Arya Vysya.

Happiness is not something you can achieve by your hands, but what you can carry in your heart. 10

The people who believe that there are different routes to attain Moksha are Shiva, Vyshnava, Shaktheya, Sowra, Gana Pathya which are also the main religious denominations. The basis of Hinduism is in Vedas. There is a notion that Brahman is born on face, Kshatriya is born on Shoulders, Vysya is born on lap and Shudra is born on foot. Even though by birth, there is difference, as all are important to a human body, each has its own merits and it is interconnected. Hinduism has grown from strength to strength as its base, i.e. the Vedhas were very strong and its motto is “Sarve Jana Sukino Bhavanthu” let every creature on this universe be happy, one who is Hindu should be proud of Hinduism. Swamy Vivekananda said “I am proud to belong to a religion which has taught throughout the world both tolerance and universal acceptance. We believe not only in universal tolerance but we accept all religions as true. I am proud to belong to a religion which has taught the world both tolerance and universal acceptance. Hinduism has all goods things of other Dharmas and therefore it is eternal.

A day of unhappiness appears longer than a month of happiness.

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8. VAISHYAS IN PURANAS Sarada Devi and Manu had no child for some time. Vasistha performed a sacrifice in honor of Mitra-Varuna that he might obtain progeny, Saradha wife of Manu, went to the chief priest and asked for a daughter. So Manu had a daughter named Illa. Vasistha thought the priest had done some thing wrong.

He prayed to

Bhagavan for the change of Illa’s sex. So Ila became a male named Sudyumna and in company with others went on horse back to the chase. He entered a forest called Sukunara, below the Meru, which is the playground of Siva and his consort. He and his companions were all transformed into females, for such is the mandate of Siva for those who enter the forest. In this changed condition, Sudyumna with his female companions went to Budha. Budha took fancy for Sudyumna and had by her one son Pururava. Vasistha took pity on Sudyamna again and prayed to Siva to change his sex. By the favour of siva, Sudyumna became a male for one month and a female for another month. He had three sons, Utkala, Gaya and Vimala.

9. VASAVI AGNIPRAVESH: SACRIFICE LIFE A vysya person by name SAMADHI who was a mahagnani left all worldly pleasures and went to a holy river bed and did Thapas to get Moksha. When Goddess Parashakti appeared he asked Moksha not only for him but also for all his community people of 102 gotras. She blessed him and said that will happen in his next birth. For every minute you’re upset, you loose sixty seconds of joy

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As blessed he was born in Penugonda as Kusuma Shetty and married Kusumamby and had two children named Vasavi and Virupaksha. Vasavi grew up to be a beautiful girl and charming in manner. The king Vishnu Vardana after winning a great war rested in Penugonda and happened to see Vasavi and fell for her beauty and decided to marry her. As he was old and belonged to a different community, it came up for public discussion and 612 gotra people welcomed the offer and opined that she should utilize this golden opportunity to marry a great King. But 102 community people opposed vehemently and decided to turn down the offer. The king Vishnu Vardhana was very adamant and took a vow to marry her at any cost. When the circumstances were such the option was to fight against the king i.e. war or to surrender. Vasavi who was not willing to marry the king, sacrificed her life by jumping in to the fire and so also the 102 gotras people decided to sacrifice themselves instead of bloodshed and accordingly they did so in order to attain Moksha. Vasavi gave Vishwaroopa Darshana on entering the sacred fire and there was Amrutavani stating: Due to bad eye of Vishnuvardhana I have become impure and I therefore offer myself in sacred fire. My intention is to punish the guilty and give the protection to the good people. I will take care of the people who have sacrificed their life family & relatives for the sake of community and their families will flourish. As long as there is sunrise and moon light I will take care of those who pray and follow the principles. If you are tense you are wrong. If you are joyful you 13

The king Vishnu Vardhana felt very ashamed became mad, and then died not being able to face the world. The

people

of

612

gotras

who

were

for

the

proposal

of

giving

kanyakaparameshwari have disappeared when she sacrificed her life along with people of 102 gotras. Thus Arya Vysya community has therefore only 102 gotras which are existing from then. Virupaksha, who survived, became a king and taught the people that Vasavi sacrificed her life as she did not want to see blood shed and therefore instead of destruction, it is better to go for productive and service oriented business to help the society. That is how Business and Trade became the norm for the community. Due to the wide spread nature of Arya Vysyas in the nook & corner of India. Their habits cultures, art, are different but the nature of goodness, sacrifice is one and the same Irrespective of different languages, habits, culture, art, etc. the time has come for the unity, for the development of community and therefore there is necessity for Vysyas Associations, Sanghas, Sabhas Federations are very important and it is for the elderly people to think for bright future of Arya Vysyas. Life is like a lock and understanding is like a key

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10. ARYA VYSYAS IN HISTORY VYSYA KING- EMPEROR WHO RULED IN INDIA The following 8 states ruled by Arya Vysya Kings

I. Ahi Chaytram (Uttarpradesh): It is Now in U.P. the following kings are ruled in 1st century B.C. 1) Badra Ghosh 2) Bhanu Mitra 3) Bum Mitra 4) Jaya Mitra 5) Phalguni Mitra 6) Surya Mitra 7) Vishnu Mitra 8) Varuna Mitra 9) Prajapati Mitra 10) Son-ki-yaniputhra Vadunsapala and his father Putra Dayvani Putra Bhgavathar 11) Puspa Sree 12)Pavathudu (Parvatha) 13) Ashva Ghosha. II. Ayodhya (Uttarpradesh): It is now in U.P. The following kings ruled in 1st Century 86 B.C. about hundred years. 1) Mula Deva 2) Vayu Deva 3) Visaka Deva 4) Dhana Deva 5) Plgu Deva Mitra Kings: Satya Mitra 7) Aarya Mitra 8) Sangha Mitra 9) Ajaya Varma. III. Kausambi (Uttarpradesh): Now it is in North India. The following King ruled in second Century B.C. 1) Ba-ha-sa-thi Mitra 2) Bruhaspathi Mitra 3) Pravastha Mitra 4) Vruna Mitra 5) Pushpashri 6) Ghoutanu 7) Ashwvaghosha. Prayer is not a demand

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IV. Mathura (Uttarpradesh): Now it is in North India. The following Kings ruled in second century B.C. Mitra kings. 1) Goti Mitra I 2) Goti Mitra II 3) Brahma Mitra 4) Drudha Mitra 5) Surya Mitra 6) Pursha Dathha 7) Uttama Datha 8) Raama Datha 9) Shasha Datha 10) Bhava Datha 11) Kama Datha 12) Nara Datha 13) Siva Datha 14) Bala Bhhthi. V. Ai-vole (Karnataka): It is now in Karnataka. Name of the kingdom was Gerssoppe and the name of the king was Honna ruled in 1405 A.D. VI. Penugonda: It is now in Andhra Pradesh. West Godavari District. King Kusuma Sreshty ruled in 11th Century A.D. It is the birth place of Sri Vasavi Kanyaka Prameshwari. VII. Maha Raja Agra Sen ruled in 5100 years ago in North India at Agra. VIII. Mehaja Hemraj: Vedic Kings: BRISU – The Phani King 1) Dhrashta Kings 2) Dishta 3) Bharunandana 4) Vatsa Pritu 5) Pranasu 6) Pranati 7) Kanitra 8) Chakeshusha 9) Vitisanil 10) Khanimetra (very pious) 11) Karandhana

Marriage is a commitment to change each other’s habits for better living

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VYSYA EMPERORS 1) Chandra Gupta I 2) Samudra Gupta 3) Chandra Gupta II 4) Kumara Gupta 5) Skanda Gupta 6)Budha Gupta 7) Narasimha Gupta 8) Bimbasara 9) Ajata Satru 10) Chandra Gupta Maurya 11) Bindusara 12) Ashoka Vardhan 13) Prabhakara Vardhan 14) Harsha Vardhan 15) Sinuka of Sata Vahana Dynasthy 16) Vasista putra sathakarna and other Satavahana emperors – etc. ruled the country under the Gupta Dynasty. Harsha Vardhan and Sunga Dynasty ruled the country. a) b) c) d) e)

Godessess – Vasu, Rudra – Aaditya – Vishvadeva Grahagal – Chandra – Budha – (Ammanavaru – Budhagraha) Vedmantragala Rachanakaararu – Balandara – Vatsa, Sankela Manuputraru – Distha, Naabhaaga Gnaanigalaada Shreshtigalu – Janakamahaaraaja MINISTERS

1) Tejpal 2) Vastupal 3) Bhaama shaha 4) Vimala Manthri 5) Udayana Manthri 6) Vagbhattu 7) Amarabhattu 8) Aabda Manthri POETS 1) Mahakavi Maghudu 2) Bhakta Tukaram 3) Aacharya Hemachandra suri 4) Jai Shankar Prasad 5) Rashtra Kavi Maitheli Sharan Gupta 6) Bharatayndru Harischandra 7) Kavi Chakravarthi Sreepadha 8) Siddapala 9) Vijayapala 10) Babu Gangaprasad Gupta 11) Raadha Krishna Dass 12) Jagannath Das Ratnakar 13) Sia Ram Saran Gupta.

Only dead people don’t have problems

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VYSYA PEETA-DI -PATHULU 1) Aacharya vadi Deva Suri 2) Aacharya Vajra Swamy 3) Aarya Samethi Suri 4) Vadi Bhatal Suri Sri Shanthi Swarupulu 5)Maghudu

VYSYA BAKTHAS 1) Tuladhara 2) Sundara Sresty 3) Sangara Sresty 4) Vairathi 5) Kamadeva 6) Gnaneswara Jagadusha 7) Vijaya Sresty Dampatigalu 8) Ka-yi-Vanna Sresty 9) Veera Maharushi 10) Bhavishya Datta 11) Maha-Yogini Venkamma 12) Bullesu Malliah Sresty.

LEADER’S & FREEDOM FIGHTERS 1) Father of the nation Mahatma Gandhi 2) Lala Roy 3) Darsi Chanchaiah 5) Ram Manohar Lohia 6) Jamanalal Bajaj.

PRIME MINISTERS 1) Radha Gupta 2) Sakad Hal 3) Kalpak 4) Abhay Kumar

PRESIDENT 1) Pushaya Gupta was president during Samudra gupta’s rule 2) Shri Prakash 3) Mohanlal Sukhadia 4) P. Venkatasubbaiah

The worst boss anyone can have is a bad habit

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Lajapat

CENTRAL MINISTERS 1) Bhagat 2) P. Venkta Subbaiah 3) Sateesh Chandra Agarwal 4) Krishna Kumar Goeal 5) Shanthi Bhushan 6) Mohan Dhariya 7) P.C. Sethi 8) Vikram Mahaajan 9) Seeta Ram Kesari. FORMER CHIEF MINISTERS 1) C.B. Gupta (Uttarpradesh) 2) Banarasidas Gupta (Haryana) 3) Mohanlal Sukhadia (Rajasthan) 4) Banarasidaas (Uttarpradesh) 5) Verendra Chaklencha (Madyapradesh) 6) Sundarlal Patta (Madyapradesh). STATE MINISTERS 1) Raja Sevaaskta Sri Pamidi Subbarama Shreshti & Shri B.E. Ramaiah (Karnataka) 2) Shri Konajethi Rosaiah 3) Shri Baccugurumurthy 4) Shri Muttagopalakrishna (Andhra Pradesh) 5) Sri D.H. Shankar Murthy 6) Sri M.N. Krishnaiah Setty.

WOMEN MINISTERS 1) Smt. Prabhavathi Agarwal (Bihar) 2) Smt. Yashodharaa Bjaja (Maharashtra) 3) Smt. Nagamma Keshavamurthy (Karnataka)

BUSINESSMEN’S & INDUSTRIALISTS 1) Avuchi Devaiah Tippa (Foreign Business) 2) Baangaadi 3) Lohiyaa 4) Dooduvaala 5) Junjuvaala 6) Pothedhaar 7) Jaalaan 8) Bhagalchandusoni 9) Rajahukunchand 10) Bhirla 11) Daalmia 12) Goyaankaa 13) GMR Group

Be aware of your unawareness

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JUDGES 1) Ranganaatham Shreshti 2) P. Sriramulu 3) Y. Venkateshwarulu 4) Sri Neeladri Rao was Judge of Andhra Pradesh 5) Sri R.V. Raveendra was the Judge of Highcourt 6) Smt. Manjula Chellur was the first women Judge. 7) Muttavenkatasubba Rao was Judge of Madras.8) R. Krishnaiaha Shreshti was the Chairman of Karnataka Tribunal. 9) P. Vasanatha Shreshti was the member of Karnataka Tribunal. 10) K.R. Krishnaiah Shreshti was the member of Income tax Appellate of Kolkata and LIC Appellate Tribunal of Nagpur. ‘PASHREE’ AWARDEES 1. Sri A.S. Chetty Narasapur of Andhra Pradesh. 2. Sri Ramesh Gelli of Bangalore/Hyderabad. 3. Sri B.L.S. Murthy of Karnataka.

VASAVI SIRI AWARDIES: 1. Pashree B.L.S. Murthy

7. K.R. Satyanarayan Setty

2. Sri S. Rama Murthy

8. P. Nagaraj

3. Sri Kadabam M. Ramesh

9. T.R. Srinivas Setty

4. Sri C.K. Lakshmi Narayana Gupta

10. A.S. Vishnu Bharath

5. Sri Venkappa Agadi

11. T.A. Sharavana

6. Sri S.N. Krishnaiah Shetty

12. K.A. Venkatesh

Don’t be a victim of an experience: but be a victor

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Others in History DARISI CHENCHAIAH: He is known for his integrity and helpful nature. MAHARAJA AGRASEN: A very prosperous king and developed Independent Republic. He advised against marriage within the same gotras. SHRAVANA KUMAR: He was the one who carried both his mother and father on his shoulders to holy places and in the journey he was dead by accidental arrow from Dasharatha. JANAKA MAHARAJA: Father of Seetha devi SUBALA: Wife of Drutharashtra fought for Pandavas. CHITRANGADE: W/o. Arjuna & Mother of Babruvahana. VISHNU GUPTA: The great king in the history of India. SAMRAT ASHOK: Ever great king that India had. VIKRAMADITYA: Known as expert of 64 tactics and captured Betala. KANNAGI: The one who burnt Madurai with her powers of Ankles. SIRIYALA: Great disciple of Lord Shiva. VIRUPANNA: The great artist who created the Lepakshi temple. TIRUKA CHINAMBI: The one who competed with Ramanujacharya. HONNA: King of 15th century of Gupta Vamsha. NAVAKOTI NARAYANA: The richest person on the earth. RUKMAI: The one who married Vittala devition. UDIGIYA VENKAMMA: The great disciple of Lord Shiva and one the proved better than masters. Be grateful for what you have and not sad for what you don’t have

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MAMADI VENKAT ACHARYA: A great artist and Poet. MUTHA VENKATA SUBBARAO: He was the first Indian to occupy the Chief Justice of High Court. POTTI SREERAMULU: A person who sacrificed his life for the cause redistribution of provinces on linguistic basis. SRI VIDYA PRAKASHANANDA GIRI: Attained success in meditation and maintaining purity of mind. AVACHI DEVAYYA TIPPA: Most successful in business- sea trade and highly philanthropic and no one who had approached him for help were dissatisfied. SRI RAMA VENKATA SUBBAIAH SETTY: The one who invented Aeroplane for the first time on and got the gold medal from Queen Victoria. MAMIDI VENKATARAYULU: A Braveman, well know for social service and a man of sacrifice. VAGBHATTA: He was a Bhruhaspati in intelligence he was instrumental for the victory of Chalukya Dynasty. GAJALA LAKSHMINARAYAN SRESTI: One of the first person who fought against the British Tyranny in India. He got assurance from British that they would not interfere in the religious matters of Hindus. AABHADA: A very clever, courteous, devotional, not interested in worldly pleasures and his sacrifice is great. UDAYAN: He earned eternal fame by sacrificing himself for the sake of his country. DARIS CHENCHAIAH: A man who is true Nationalist Revolutionary and a Tyagi. BRAHAMA SHAH: A person known for the sacrifice his life for the sake of his country.

Who know, tomorrow may not be as good as today 22

JAYA SHANKAR PRASAD: A great poet, he was written several kavyas, plays, novels, short stories and essays. VIMAL SAH: A very courage’s person and a very powerful muscler person. VASUPALA: A very good warrior and a great minister. ACHARYA HEMACHANDRA SURI: A very great scholar and a good writer. He wrote grammar books, dictionaries, kavyalochana, story books, philosophy. MEGHA: A great poet. ACHARYA VAJRA SWAMY: He was proficient of many languages. TEJAPALA: A very good , known for no famines, no thieves, no robbery, no fear etc.

11. ARYA VYSYA ARE CALLED THE FOLLOWING NAMES IN OTHER PROVINCES OF THE COUNTRY Vysyas are known by many names and have 100 such groups in India. Though their language, culture, customs and traditions are different in different parts, they are one under Vaishya umbrella. Sl.No.

Sl.No.

1

Aggarwal

42

Kanee

2

Agrahari

43

Lohiya

3

Awadhwal

44

Lod

Keep your mind empty and let joy find you

23

4

Bhatiya

45

Lohana

5

Bara Seni

46

Maheshwari

6

Baranwal

47

Mshobiya

7

Bodayarwal

48

Mahuriya

8

Baniya

49

Mod

9

Badiyal

50

Mahur

10

Beri Komati

51

Mayur

11

Balaji komati

52

Narasimhapur Mahajan

12

Basi Baniya

53

Nagar (Dasa-Bisa)

13

Dhusar

54

Nagar Komati

14

Dwadasa Srayni

55

Osswal

15

Deswal

56

Osmar Vysyas

16

Diswal

57

Palliwali

17

Gurjar

58

Porwal

18

Gandha Vanik

59

Patodiya

19

Gupta

60

Purawal

20

Gorara

61

Putli Baniya

21

Gahoya

62

Patoliya

22

Garol

63

Raoniya

People blindly follow tradition

24

23

Gavari

64

Rastogi

24

Hari Sora

65

Raoniya

25

Harsora

66

Rewari Banyan

26

Jaiswar

67

Srimali

27

Jharola

68

Soniya

28

Janarya

69

Sura Seni

29

Khandewal

70

Sauratiya

30

Kesarwani

71

Suvarna Vanik

31

Kesandhan

72

Shah

32

Kob

73

Sonar Baniya

33

Kadesleya

74

Setty-Chetty

34

Karushah

75

Sorathiya

35

Kum-War Vysyas

76

Umar

36

Kapal

77

Ukkar

37

Komati-komatlu

78

Urvala

38

Khadaita

79

Vijaya Vargi

39

Kapola

80

Vayad

40

Kalings Komati

81

Vanik

41

Kath Baniya

82

Vayoda

Tradition blindly followed kills the spirit of tradition

25

12. IMPORTANT AND POPULAR BRANCHES OF VYSYA COMMUNITY 1. AGARWAL: Mostly found in central India few of them follow the Jainism and most of them are followers of Lord Vishnu. The people of 18 gotras have their surname as Agarwals and they are mostly in business. 2. MAHESHWAR: Most of them settled in Marwad and Mewad they have as many as 31 sub-branches the people belong to 24 gotras come under Maheshwar.

3. OSWAL: They are found in Rajasthan, central India, the people follow Jainism and many of them follow Vaishnava Dharma. 4. GOORARA: The people have spread in Gwalior, Agra, Itava and as many as 22 gotra people are under this banner. 5. BUDHERWAL: As many as 57 gotra people come under this and they live in Narmada river bed and Bhopal. 6. NARASIMPURA: The people who live in Narasimpura are called their surname also Narasimpura and most of they follow Jainism. 7. KHANDELWAL: The most of them in Rajasthan especially in Jaipur and there is a place called Khandelwal. They are found in East & South India and their main occupation is business. 8. GAHOYA: The people live in Murdabad, Jhansi, Jloon most of them belongs to 17 gotras and they follow Vaishnavadharama. 9. PANALIWAL: They are found in Jodhpur, Agra are most of them are in agricultural and trade. 10. PURIWAL: They are found in Gujarath, Porbandar, Agra and other parts of central India they follow Shaiva, Vaishnavadharma. Misfortune is a good teacher for the wise 26

11. BHATIA: They are found in Mumbai, Karachi, Punjab and their main occupation is trade in textiles. Most of them have migrated to Kshatriyas. 12. Shetty/Chetty/Setty: They are spread in Karnataka, Andhra Tamil Nadu and their main occupation is Business and they are very generous workers and charitable in nature. 13. DUSAR: They are found in Delhi and the river bed of Ganga and most of them follow Vaishnava Dharma and their main occupation is agriculture they fought against Moguls. 14. RASTOGI: The people have spread in Lucknow, Fathepur, Farukabad, Mirat, Bengal & Bihar. The three main sub-branches are Ameri, Indrawalu, and Manahari.

13. ARYA VYSYAS SPREAD ACROSS THE COUNTRY KARNATAKA: Popularly called Arya Vysyas, Komati, Shetty, Vani Vysyas, main occupation is business, industries, agriculture off late most of them are highly educated and they are in profession, software and few of them are in public services. ANDHRA PRADESH: More of Arya Vysya and few of berry vysyas, Kalinga Vysyas, few of them are disciples of Lord Eshwar and majority are in business. TAMIL NADU: Apart from Arya Vysyas, Nada Koti Vysyas are there. They pray Lord Shiva & Vishnu few of them have migrated to Burma, Ceylon. The most unintelligent of all is a person who refuses to profit from his miseries

27

MAHARASHTRA: Both Arya Vysyas and Vani Vysyas have spread around Maharshtra and business is main occupation. BENGAL: Gudhuvanik, Suvarna Vanik, Karuha, Shah different type of Vysyas have spread and few of them migrated to Africa, Europe & China. GUJARAT: Gurjar, Pokal Sowratia, Bydypal, Kapal, Ukkar Kadha Bamia Namdhari & few other vysyas occupation is agriculture, business, and industry. Arya Vysya population will to run more than cross but has never indulged in politics. They are known for sacrifice for ex: Kanyakaparameshwari, Mahathma Gandhi and many others, they have fought for the cause of people and nation. They are always peaceful even to fight for the cause they have adopted hunger strike, salt satyagraha, peaceful march, etc. In the history i.e., 10th & 11th Century penugonda was a very large Kingdom and as many people of 714 gotras of vysyas were then existed.

Where there is trust there is no fear

28

14. 102 GOTRAS

Sl.No.

Name of the Gotras

Popularly known as

1

Agasthya

Anapkula, Anpalakula, Anupakula, Anupala

2

Athreya

Arishtakula, Arasa, Arishtla, Elishitta, Yarashishta, Harishishta

3

Achhayana (Ashvalayana)

Agramoola, Agyamoola, Argyamoola, Amala

4

Ugrasena (ourvasena)

Kumar shishta, Kumari shishta, Komara shishta

5

Utkrashta (Pramada)

Kanyakula, Kanukula, Kranukula

6

Uttamoujaa

Utakala, Utakula, Utashishta, Uttama

7

Rushyashrunga

Ananta kula

8

Ouchithya (Pishabbarba)

Yanasakha, Yaanasakha, Yaanasakhi

9

Kanva

Karna, Karnata, Kaata, Kaatu, Kota, Koutu

10

Kandarpa (Kanchana)

Charakula, Manakula, Chegodda, Chegolla, Shreshta kundala, Shamanakula

11

Kapila

Mandu, Manda, Hastha

12

Kapeetha (Kaapeetara, Shakti Vedanidhi)

Venkala, Venkola

13

Kashyapa

Gunamukha, Gunamukhi

The higher knowledge is the knowledge of happiness

29

14

Kuts, Koutsa (Mahatejaska)

Ishvaaku

15

Koundinya

Ghanalola, Ghanashreela, Ghanasheela

16

Kountheya (Kaamakya)

Kaamashishta

17

Koushika

Karakapala

18

Krishna (Kaarshna)

Danakula, Dhanadakula, Dhenukula

19

Gaargya (Angeerasa)

Prahini, Praheenu, Paidi

20

Grutsna mada (Gaatsa Krutsna, Vishnuvrudda)

Isapa kula, Isupa, Ishupa, Channa, Jana, Jaanu

21

Gopaka

Inchupa, Inchupaahvaya, Gopakula, Gota, Ghontuka

22

Goutama

Gandhasheela, Gandhaseela, Grandhishila, Grandhisheela, Grandhasheela

23

Chakrapaani

Chakramoola, Chakramoolasa

24

Chaamarpana (Preetamanaska Budhuru)

Peddashreshta, Peddishishta, Budhashishta

25

Jadabharata

Gundakula, Doorashishta

26

Jatukarna

Chandrakula, Chandrashishta, Chandrama shishta, Chandramoola

27

Jambhasoodhana (Taruna, Madhava)

Trimoola

28

Jaratkaara (Jahun)

Channa, Jana, Jyaanu

Man is a victim of his own projection

30

29

Jaabaali (Sanatkumaara)

Surishishta, Soorishishta

30

Jaabri (Jaabreya Babri, Bhakhreya, Shaandilya)

Chanashishta, Chanichashta

31

Jeevanti (Jaivanti, Bruhaspati)

Bhroomashishta, Bhrooshilaashishta, Vruddikula

32

Tarani (Jaabaali, Taarani, Trijata)

Trivikrama shishta

33

Tittari (Gaargya)

Bhamada, Bhramada, Bhramara, Bhravada

34

Trijata

Uparikula, Ooshirikula

35

Traitreya (Pavitrapaani, Matanga)

Chidroopa, Chidruvella, Chiduravella

36

Daalbya

Palaka kula, Palakala, Patisakula, Patanashishta, Patanamashishta

37

Doorvaasa

Didasha, Didana, Dantashula, Dantaashula, Deedana

38

Devaraata

Heraraashi

39

Devavalkya (Harivaktra)

Usiri kula, Usiri, Deshishta

40

Naarada (Paavana)

Paalakula, Paalaka

41

Netrapaada (Atri)

Chandogu, Chhandoogu

We get lost in the unessential and miss what is essential

31

42

Parasparaayana (Gaalava Pulastya)

Poulasya, Tuvishishta, Shreepumshika

43

Pallava

Ganapa, Ghanta, Ghantaashula, Ghantasu, Ghantasthoola

44

Pavitra Paani

Dayaashishta, Dashishta, Daishetla, Deshetla, Daishishta, Deshishta

45

Paraashara

Kaamadhenu, Padagashila, Paancaala, Praanasula, Praanasheela, Pragbaala, Proudhasheela, Paapaala, Paambaala

46

Pingala

Ayana

47

Pundareeka

Anushishta, Kraanu, Toonti

48

Pootimaasha (Sankruthi)

Turyaata, Tulaashishta, Tulasi, Tootakula

49

Poundraka

Pumsimaanshu, Pumsimaasa, Proli shishta, Proli, Prolekha

50

Poulastya

Gosheela, Uttava Gosheela, Pallava Gosheela, Patugoshi, Shre Goosheela, Bhimaagoosheela, Satya gosheela, Nandi gosheela, Punargosheela, Punagashila, Sooryakula, Sri pumsakula

51

Praachina (Ashvalayana)

Vanishishta, Venishishta, Velishishta

52

Prabhaata

Pendli (Udvaaha) kula, Ravishishta

53

Bruhadashva

Perushishta, Perishishta, Pairushishta

54

Bhoodhayana (Bhargava)

Buddakula, Buddikula, Budhanakula

Hug each moment of your life and nourish your connection to the universe

32

55

Bhardvaaja

Balashreshta, Balishishta, Balishetli

56

Bhargava

Pruthivi shishta, Pruthvi shreshta

57

Mandapaala (Manu, Maandavya, Muniraja)

Manyakula, Manyusa, Maanaabhi

58

Mareechi (Jamadagni, Akshaya)

Dheekshamashishta, Deekshama Shreshta, Deekshama

59

Markandeya

Modukula, Morkaala, Moruka, Morusa

60

Muniraaja (Chyavana)

Pashishta, Pashreshta

61

Matreya

Maddikula, Mathana, Madhya, Mithuna, Mathri

62

Mousala (Jambasoodana, Dhoumya)

Chanda, Chandaka, Changa, Changaala

63

Mounjaayana (Munjivrata)

Munjukula, Mounji, Mounjasa

64

Moudgalya

Nabilla, Naabheela, Naabheelasa, Moolakula, Munikula

65

Yaaska (Jaimini)

Veligalla, Veligolla, Vyalakoolasa

66

Yagnyavalkya

Abhimanchi Kula

67

Vatuka (Sthoolashiraska)

Anumarshana

68

Varatantu (Kapilaacaarya, Jamadagni)

Maasantha, Maashaanta Kula

69

Varuna (Chandramouli)

Elashishta, Velashishta, Shirisheshta

70

Vasistha

Vasti, Vasthisa, Vastrakula

Surrender to the cosmic plan: do not be a victim to your agenda

33

71

Vamadeva

Upama, Upalala, Upana, Upamanyu

72

Vaasudeva (Jaabaali)

Bheemasheela, Bheemashishta, Bheema shreshta

73

Vayuvya

Vrangama, Vakashishta, Vrakaala, Vrakkala, Mrangama, Vrangamoola

74

Vaalmiki

Saantaala

75

Vishvaksena (VaaluKhilya)

Uparishishta, Viparishishta, Viparishetla

76

Vishvaamitra

Vikramashishta

77

Vishnu Vrudda (Veshala Vishnu)

Pippala, Pushpaala, Puppaala

78

Vairohitya (Varuna)

Vasantha Kular

79

Vyaasa (Samvartaka)

Dhanagu, Dhanada, Dhanagunda

80

Sharabhanga (Kaankshivata)

Kramashishta, Kriama Shreshta

81

Shaaragrava

Gundaka, Gondaka

82

Shaandilya (Tumburu)

Tuppaala kula

83

Srivatsa

Chilakula, srirangakula, Shreelakula

84

Shreedhara (Shaanelya)

Shirishita, Shirisheshta, Sri shishta

85

Shukla

Shreesaalya, Shreeshaala, Shrisolla

86

Shoucheya (Shuchi, Krishnadaipayana)

Ilamanchi, Yalamanchi, Poulamanchi

Life is like cooking, you should just make it

34

87

Shounaka, Shuka(Sharabhanga Turyavrata)

Kamala Kula, Krukashishta, Dhanada, Shanakaala

88

Satya, Saatya

Andirakula, Chintakula, Chintama, Chintya, Chintaala, Sanakula, Shaanakula

89

Sanaka (Shaakalya)

Sanakula, Shaanakula

90

Santkumaara (Mahaasena Mandavya)

91

Sanandana

Samashitha

92

Samvartaka

Rentakula, Rentasa

93

Suteekshana

Dantakula, Dyanta, Danta, Donta, Devishetla

94

Sundara

Inakula, Inakola, Vinukula

95

Suvarna (Souvarna Paartheeva, Mousala)

Proudhayaaja, Proudhayaacha,

96

Subramanya

Chandana, Snigdha

97

Souparna (Bodhaayana)

Budhuru Kula, Budhuruksa

98

Sowmya

Hastikula

99

Souvarna (Angeerasa)

Sukaalla, Sushaala, Susolla, Soosaala

100

Harivalkya (Matanga)

Goranta, Korata, Kurata, Kavata

101 102

Fear not tomorrow. God, the almighty is already there

35

15. WHY WE MISSED OUT THE GRIP OVER BUSINESS: « Non Co-operation within the community « Lack of planning. « Lack of unity & progressives attitude. « Lack of proper advice from professionals & learned people. « Not following the best policy of “give and take”. « Concentrating on trading and not going for manufacturing, mining and iron ore, etc. « Not putting hard work over the development & growth of business « Not adopting latest techniques. « Not looking into market potential and change as the market drives. « Not giving importance to customer needs, service, s, advice, etc.

16. WHAT SHOULD HAVE BEEN DONE: « Community people should have been more united, and plan for the growth of community. « Should have undergone training in the latest techniques, plans, needs, etc. « Should have educated the youngsters in trade and commerce, and made them masters. « Should have gone for expansion at the right time; not giving scope for others. Let us strengthen our strengths and weaken our weaknesses

36

« Should

have

taken

advantage

of

information

technology

and

communication. « Experts’ help & advice should have been taken in time. « Appoint shrewd and intelligent people in key areas. « Similar business should have been consolidated, united and done in a big way.

17. WHAT COULD BE DONE NOW: The conventional business of the Vysyas can not exist in its present form. It has to change taking into consideration technology and latest effective business practices – especially in sales and after sales. Intelligent and talented Vysya students in various fields can be identified and provided with scholarships so as to help their education and future programme. This way we will be forming our own knowledge bank. « To help needy Vyshyas by providing jobs, Finance, old age pensions. « The business of current century is customer oriented and therefore the customer’s satisfaction is supreme. « To encourage the Vyshyas to take active part in politics and to do service to the community and people at large. « Prepare the youngsters to participate in the developmental activities of the nation and march towards integration. Learn from the past, rejoice the present, plan for the future

37

« Encourage the Vysya youth organize Health Centers, encourage marriages without dowries and mass marriages. « Patronize Vysyas poets, scholars, artists and editors. « To bring all Vysyas living in different parts of country under one banner. « However big or small, care has to be taken in selecting good quality materials and put them in a presentable manner and have a good show room to exhibit, meet the customers and convince him, give the facility of giving home delivery, give after sales service, greet the customers on occasions and to make true the adage “ The Customer is king ” « Over the years small businesses will vanish due to various factors and therefore it is time for consolidation i.e., getting together, consolidate efforts, finance, techniques and mind and do business in sizeable manner and compete in the open world. The overheads get reduced, the fixed costs get wider spread and variable cost reduces due to volumes and better purchase price. « To patronise Vysya orphans and poor Vysyas. « To build free hostels and boarding house to educate rural Vysya students. « Integration of our community living in isolation « To work for the welfare of the Vysyas in all spheres of life.

Treat problem as an opportunity to grow

38

« “A customer once is a customer for ever”. In order to achieve this goal all our youngsters should go in for training in – • Computers • Marketing • Public speaking • Planning firms • Business information • Business ing • Modern techniques of business • Public relations • Understand customer needs • Customer regularly.

18. Case Study The Agarbathi was invented and developed by the Vysya community.

The

invention, improvement, different qualities, different fragrance have all come over the years and the community was having the entire grip over the business and most of the people were in Agarbathi business over the decades, it become very popular and over the time it is used not only at temples, also in the house and business and office places. The business grew both by quantum, by volume, by quality and with a result it fetched a good profit and there was ample scope for the growth and expansion. The ability to respond is responsibility 39

But that did not happen due to lack of huge finance risk involved: since it was a cottage industry, the bigger players knowing the technique from our people, have ventured with a big capital and taken away this sizeable business and as of now not over 50% of the business is in the hands of our people. By consolidating, the industry should have gone corporate, where the fixed overheads would have been restricted and only by incurring variable overheads cost, the profit margin should have been 2 to 3 fold and thus there was scope for quality marketing and the industry could have been more lucrative than before. Our people were dependent on the commission agents and these agents, having learnt the profit margin started their own units by using the same or similar names as the trade mark; since branding was not ed. Silk Business: Even though the invention of silk was done in China, over the centuries and taking out the silk yarn from cocoons was mostly done by Muslim community, the trading of silk was concentrated by in our community people and they became pioneers for over decades. The business grew as quality products are made with different texture & colours. The demand increased and so also there was expansion in the silk business. Depending upon the business, profit margin also improved and new inventions were made on product. All these factors contributed for enhancing the business. But due to cost enhancement of natural fiber there was entry of synthetic silk.

40

Due to wide difference irrespective of comfort the market was dragged to making synthetic silk and also most of the other community people entered the market looking at its margins with a result that more than 50% business has gone out of hand.

Here again a limited company with the help of bank borrowings,

consolidating the efforts and strength the business could have been improved to such an extent that nobody would have given any thought of entering the silk business. Unfortunately this was not done in the right time and subsequently cost has gone up due to input cost.

19. ENCOURAGEMENT FOR SUCCESS: Success depends on multiple factors, like luck, gods’ grace, efforts, timely planning, finance, team leadership, boldness, hard work, etc. The person who is successful in his/her venture had to be encouraged for him to become successful for him to prosper and help others to come up. One can eat rice but not gold or silver and therefore the excess that he/she has can be used for investment which gives opportunity for others to grow. Similarly successful people have to see that the community people should be encouraged so that the community as such is benefited and prospers.

41

20. COMMUNITY DEVELOPMENT: Having read about the life and times of Sri Somayaji, we could take inspiration from it. Community development projects could help to build a strong nation and develop a sense of nation and unity. This can be achieved only by charity and focusing on education. Successful people should be of a mind to contribute to a community education plan. This can be done by educating at least the children of a family. So that the future of every family is secure. Orphan children need homes. Let us open our house and minds to these children – who knows? We may have a Narayan Murthy or a Gandhiji in them.

In case of crises in society, we must be quick to provide relief in the form of food, clothing and shelter and medical relief.

Quick loans for launching and running of small businesses will help several businessmen to start their lives again. It is up to every individual to work to their fullest potential and be productive and help develop their families. Vocational training is another neglected area that can be developed.

Many

economically backward youngsters can be helped with this kind of training. Elaborate wedding on an individual scale can be done away with if we go in for mass marriage. In short – let us – charity begins at home! Let us strengthen our chosen community first and the nation will surely benefit.

42

21. FINE TUNE THE PEOPLE: « One should take advantage of modern technique of communication and experiments. « The one who is unemployed has to be employed. « One who is employed has to improve and become efficient. « One who has learned the work has to be trained for better achievements. « One who is good has to be better every year and become best. « One who is best has to train the people around him. « One should be constantly on the more as there is no end to improve. Adoption of villages, Proper plans, time bound, execute manage, For the benefit of community , particularly for the benefit of the younger generation and also for the benefit of one friends and guests, I am listing here important names of Vysya community leaders from ancient times to the present. There were kings who once ruled the major part of India. There were ministers, freedom fighters and judges and name a few follows:

43

22. ATMURI LASHMINARAYANA SOMIYAJI - PITHAMAHA He is popularly known as Founder of Ashrama and Yagnas. Having done many yagnas, he was called Somiyaji. He was a good orator, social reformer, scholar of repute, and fought for the cause of community. He was also a good teacher. He proved that the earth is moving round the sun. He established Veda vruksha. He was born in Brindavanpura in Krishna Taluk of Andrapradesh on 25th August 1845.

The elders predicted that he would be a great person and the whole

community will be proud of him. He had good training and education and married Yoshadambe in the year 1859 and ed Government service and later became an advocate. He fought against drinking, child marriage, change of Religion. He also encouraged widow remarriage and gave lectures on the Vedas and Puranas in different places and become a public figure and came to be known as Lakshminarasimha Dikshith. He performed Yagnas so successfully that the Brahmins started criticizing him saying the Vysyas were not capable of talking on the Vedhas and Puranas. They also wrote a book that hurt the feelings of Vysya community. Sri Dikshit retaliated and attacked the Brahmins who had to back off. He became very popular and his name became a household word. He wrote several books to motivate the Arya Vysyas and to build confidence in them. Shringeri Shankaracharya and Shivagange Subramanya Bharati swamy were all praise for his work and recognized his work to the society.

44

He become a Justice in 1879 and started performing Widow re-marriages and got into trouble for which he fought tooth and nail and preached that there is nothing wrong and nowhere is it prohibited. He started a Sanskrit school and also did MAHA YAGNA for the peace of all his countrymen and women. He dedicated his life for the public cause and died on 13th June 1901 at the age of 56.

23. VASVI VEDHA NIDHI: In order to prove to the world that Vedha and Puranas are eternal and any body could learn and preach, Advocate Gundaiah Shetty proudly announced in Karnataka Mahasabha meeting held in Davengere on 10/3/1979 and with the encouragement of people around him started a Sanskrit school on 14/5/1979 at Chamrajpet in Pamadi Subaramsetty Kanakalakshmma Charities and latter shifted to Nagarthpet in Karpakula Jaganathshetty Seethamma School. In the year 1980, a temple and a hostel beside was built at Jaynagar and over the time it has an infrastructure to accommodate 100 students. The bright boys of rural India are choosen and import five years of rigorous training in Vedhas, Sanskirt, Human Values, basic education to transform them to be able pundits. Every need of food, shelter, Clothing, education and welfare is looked after and the students who have come out successfully have proved as second to none. Many of them have settled in abroad and most of them have settled in and around Bangalore and are preaching purohitas and doing good for the humanity.

45

Vydhika Bhavana was built on the other side of the temple to cater to the last rites to be performed. This has all the infrastructure with the facility of preparing food for the people who attend the ceremony. Mangala Mantap is also built on the other side of the temple to cater to the celebrations of all good occasions. Manandi Nanjunda Shetty was the architect of both Vydhika Bhavana and Mangala Mantapa.

24. IS IT DESTINY OR KARMA? 1. One is born to a beggar, middle class or to king 2. One who is born to poor parents might become the richest person and the one who is born to riches might become poor. 3. One who is born to riches might have money but no peace but a poor man need not have money but he will always be peaceful and contented. 4. One who is ugly could be lucky, one who is beautiful need not be lucky. 5. Beauty itself may be a disaster many a times. 6. One who is rich may not be able to enjoy or may not have time to enjoy and the one who is not rich can have everything in limit.

46

7. Marriages are made in heaven, however much one may like another you may not be able to marry. 8. You may be confident that things may happen, you may think it is easy but there’s many a miss between the cup and the lip. 9. What one thinks is impossible and can never happen, may happen in reality. 10. No living person can be happy or sorrowful always and he has to go through everything in life. 11. One who advises others may not be able to follow that advice himself. 12. Why are some good, very good, very kind and some are bad, very bad? 13. Most people are peace loving; some enjoy violence, Terrorism, and are notorious. 14. One who is too intelligent, intellectual, hardworking, talented need not be wealthy or rich and on the contrary one who is otherwise can have everything. 15. One who can afford may not have children and one who can not afford many, may have many children. 16. If rebirth is accepted, how do we understand that at no time in history the population was ever of this magnitude, any time before?

47

17. What happens after death? 18. There is no limit to enjoyment or sorrow. 19. One may get immune to enjoyment and not feel happy. The one who has sorrow will forget the smaller when bigger problems arises. 20. The one who lives in a palace need not always be happy and the one who lives in a hut need not be unhappy every time. 21. One who is very healthy may die soon but the one who is otherwise may live longer. Are we puppets in the hands of almighty? Efforts are yours and results are divine.

25. DO YOU KNOW! The history of Vysyas goes back to 15th Century. The richest person in the whole world was Vysya called Ananda in the 15th Century. Presently many Vysya families are not getting two meals a day. Presently many Vysyas are in construction Labour, working as Auto Drivers and a few of them are begging for survival.

48

There are no beggars in the Sikh community. The community centers take care of their welfare. Mohammedans have to give charity every year to the extent of 5% of their wealth. The relatives & friends who do not have means have the right to come and ask for help from those who can afford and they are the duty bound to help. Every member of Jain family visits the temple every day before taking food. The

Jain

contributes

liberally for

building

temples,

community

development and for welfare of poor. The Vysyas are in almost all fields without exception, best, be it small or big.

26. GODDESS ONE UNDER DIFFERENT NAMES

NAME

PLACE

NAME

PLACE

VASAVAMBA

PENUGONDA

BANASHANKARI

BANASHANKARI

ANNAMMA

BANGALORE

LOKESHWARI

AGUMBE

MAHAKALI

CALCUTTA

KANAKA DURGA

VIJAYWADA

SHARADE

SRINGERI

NIMISHAMBA

SRIRANGAPATNA

MARIKAMBE

SIRISI

DURGA PARAMESHWARI

KATIEELU

49

MAHALAKSHMI

KOLLAPUR

KANAKA MAHALAKSHMI

VIZAG

RAJA RAJESHWARI

KENGERI

KOLARAMMA

KOLAR

MEENAKSHI

MADURAI

KANYAKUMARI

KANYAKUMARI

UMA MAHESHWARI

KAILASH

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