238778819-faisal-zong 1z151t

HISTORY OF COMMUNICATION: Communication is the process of sharing ideas, information and messages with others. The most basic communication methods that are known to man are speech (verbal) and nonverbal expressions such as facial expressions and body language. Apart from these basic methods of communication there are other methods of communication. These methods began to evolve and become complex as the wants and needs of human beings became complex. Visual communication also goes hand in hand with writing. The first paintings found were drawn more than 5000 years ago, well before words were written down. Paintings were used in the past like writing. Other than these methods of communication there were other methods used to signal and communicate with in a distance. One of the major means of communication is writing. Most languages do have a written form. It can be written down and someone else may read it and understand the meaning. Writing has been used from the time of the Mayans and Egyptians. The oldest record of writing is some 5000 years old. Writing in the early days was used to mark down the major events of history. It was also used inside temples and chambers of kings. Our ancestors developed systems for sending simple messages or signals over a distance through: • Fire or smoke signals, • Lanterns, • Drumbeats, • Birds and arrows.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 1

Fire or smoke signals

In 150B.C. Native Americans (old American) used a type of communication called smoke signals. In this form of communication, puffs or columns of smoke were sent into the air in many different ways, signaling different things. The smoke signals were not exactly a full language, but were mostly used as brief signals of communication. Some of the recognized signals are ed today. • One puff of smoke sent into the air was believed to signal attention. • Two puffs meant all's well or everything is okay. • Three puffs signal either danger, call for help, or simply just trouble.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 2

The smoke is made by putting green branches or grass into the fire. Blankets are used to control the smoke puffs. Important events were also marked by smoke signals like war, death, or marriage. There were light and heavy signals, each meaning separate things. One meant good, the other meant bad. In Ancient China, soldiers stationed along the Great Wall would alert each other of impending enemy attack by signaling from tower to tower. In this way, they were able to transmit a message as far away as 750 kilometers in just a few hours.

Lantern Means of Communication: Another interesting element of the Chinese lanterns history is that, they also served as a means of communication among neighbors, when placed on the doorway, and the colors of the lanterns symbolized the events that the family was going through.

Blue Lantern:

A blue lantern is an indicator of poor health in the house, and also symbolizes the degenerating health of a family member. Red Lantern:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 3

Red is a symbol of exuberance and zeal at its peak. As such, when placed outside a house, it symbolizes an event of marriage, or a birth in the family.

White Lantern:

As is the case with many cultures across the world, white represents death in the Chinese culture too. When two white lanterns are placed on top of a doorway, along with a white sash that is placed across them, it symbolizes that a family is in mourning. Not only were Chinese lanterns used to communicate the good and bad events in a family, they also served as a means of communication among the military. The famous war hero, Zhu Geliang has been credited with the invention of a special lantern, used to alert neighboring cities of potential attack or danger. This he did by dousing a strip of cloth in kerosene, and placing it within a lamp that was light enough to float into the sky at night.

Communication by Drums: Languages, spoken there, have drum equivalents. It works just about like the Morse code (a of signaling and telegraphy), except that the Morse code uses letters as units and the drum communication uses words. That intonation relies on high/low tones. These tones can easily be duplicated by the drums. Of course, there are words that have the same amount of syllables (a word that contain

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 4

the vowel sound) and have the same intonation. You can imagine that a message sent using drums could get quite long. Intonation (a particular tone ring with the drum) is very important in the Bantu Languages. A word can have completely different meanings, depending on the intonation.

Communication by Birds:

Ever since the beginning of time as we know it, our civilization has developed and relied on various forms of communication in order to confer amongst those of his own species. Whether it is to convey messages of friendship, anger, sadness or even war, Birds carried messages through a long distance. The message was attached to a foot of a Pigeon or a Falcon who flew home with the message. This specific method of communication was used to a great extent during World War I.

HISTORY OF TELECOMMUNICATION: What is Telecommunication? “Telecommunications is a general term for a vast array of technologies that send information over distances.” The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 5

Telecommunication’ is a term coming from Greek and meaning ‘communication at distance’ through signals of varied nature coming from a transmitter to a receiver. In order to achieve effective communication, the choice of a proper mean of transport for the signal has played (and still plays) a fundamental role. Mobile phones, land lines, satellite phones and voice over Internet protocol (VoIP) are all telephony technologies just one field of telecommunications. Radio, television and networks are a few more examples of telecommunication.

.

The true ‘jump’ in of quality came with the advent of electricity. Electromagnetic

energy, in fact, is able to transport information in an extremely fast way (ideally to the speed of light), in a way that previously had no equals in of costs reliability. Therefore, we may say that the starting point of all modern telecommunications was the invention of the electric cell by Alessandro Volta (1800). In ancient times, the most common way of producing a signal would be through light (fires) and sound (drums and horns). However, those kinds’ communications were insecure and certainly left room to improvement as they did not permit message encryption or a fast transmission of information on a large scale The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 6

It was shortly thereafter that the first experiments on more advanced communication system begun from 1830s that electrical telecommunication system started to appear. Telecommunication is started at that time through • Telegraph and telephone • Radio and television

Telegraph and Telephone

A very early experiment in electrical telegraphy was an 'electrochemical' telegraph created by the German physician and inventor Samuel Thomas in 1809. Based on an earlier, less robust design of 1804 by scientist Francisco.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 7

Both their designs employed multiple wires (up to 35) in order to visually represent almost all letters and numerals. Thus, messages could be conveyed. Electrically up to a few kilometers with each of the telegraph receiver's wires. An electrical current was sequentially applied by the sender through the various wires representing each digit of a message. The first commercial electrical telegraph was constructed in England by Sir Charles Wheatstone and Sir William Cooke. It used the deflection of needles to represent messages and started operating over twenty-one kilometers (thirteen miles) of the Great Western Railway on 9 April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the [existing] electromagnetic telegraph" not as a new device. Telephone

The conventional telephone was invented by “Alexander Graham Bell” in 1876, based on his earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 8

London. Bell held the master patent for the telephone that was needed for such services in both countries. The technology grew quickly from this point, with inter-city lines being built and telephone exchanges in every major city of the United States by the mid-1880s. In 1880, Bell and co-inventor Charles Sumner Tainter conducted the world's first wireless telephone call via modulated light beams projected by photo phones. The scientific principles of their invention would not be utilized for several decades, when they were first deployed in military and fiber-optic communications.

Radio and Television:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 9

In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his students. By 1854, he was able to demonstrate a transmission across the Firth of Tay from Dundee to Woodhaven, a distance of two miles (3 km), using water as the transmission medium. Addressing the Franklin Institute in 1893, Nikola Tesla described and demonstrated in detail the principles of wireless telegraphy. The apparatus that he used contained all the elements that were incorporated into radio systems before the development of the vacuum tube. However it was not until 1900 that Reginald Fessenden was able to wirelessly transmit a human voice. Television:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 10

In December 1901, Guglielmo Marconi established wireless communication between Britain and Newfoundland, earning him the Nobel Prize in physics in 1909 (which he shared with KarlBraun). On March 25, 1925, Scottish inventor John Logie Baird publicly demonstrated the transmission of moving pictures at the London department store Selfridges. In October 1925, Baird was successful in obtaining moving pictures with halftone shades, which were by most s the first true television pictures. Baird's first devices relied upon the Nipkow disk and thus became known as the mechanical television. It formed the basis of semi-experimental broadcasts done by the British Broadcasting Corporation beginning September 30, 1929. However for most of the twentieth century televisions depended upon the cathode ray tube invented by Karl Braun.

HISTORY OF CELLULAR COMPANIES IN PAKISTAN: Paktel

Paktel limited was the first mobile network provider company whom laid the foundation of mobile industry in Pakistan. After this new race of mobile technology started in Pakistan. During the past decade the company built a reputation for excellence with the widest coverage, network quality, customer services and value-added facilities that have earned us the respect of consumer’s experts. But the general perception was that company introduced the mobile as a The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 11

status symbol and charged exorbitant rates during it early years. Paktel’s progression towards becoming a leading mobile service provider primarily comes from the early entry. The cellular networks offer services in over 200 cities and towns across the country. Paktel offers the range of cellular services with real utility; it has recently decided to shift from AMPS technology to the GSM version. It advantages are wide coverage, value added facilities, and good customer services.

Instaphone:

Instaphone was a telecommunications company in Pakistan and the pioneer of cellular industry in Pakistan. The company was initially owned by Millicom International and was acquired later by the Arfeen Group. In January 2008, the Pakistan Telecommunication Authority (PTA) terminated the license of Instaphone due to the company’s failure to pay outstanding dues. Mobilink:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 12

The Mobilink GSM started operation in the year 1994. The Mobilink GSM is a subsidiary of Orascam telecom and market leader in Pakistan. This was the first company that introduced the GSM technology and cut down the rates. The company offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of clientele, taking into occasional s to businessmen. To achieve this objective, Mobilink offers both postpaid and the pre-paid (brand name JAZZ) solution to our customers. The company also offers advanced voice communication services, and a number of value added services to Subscribers. Mobilink since its start shown enormous growth. At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader in of having the largest subscriber in Pakistan.

Mobilink DSL: Besides its cellular service recently Mobilink has also started its DSL/Wimax internet service in 26 major cities of Pakistan including Lahore, Karachi, Rawalpindi, Islamabad, Faisalabad, Peshawar, Multan, Gujranwala, Gujrat, Jhe lum, Sialkot, Hyderabad, Mardan, Rahim Yar Khan, Sahiwal, Wah, Sargodha, Sheikhupura, Abbotabad, Quetta, Dera Ghazi Khan, Ghazi Kot, Bahawalpur, Sukkur, Nawabshah & Larkana.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 13

Company Profile: Mobilink GSM Pakistan Mobile Communications Ltd (PMCL) Type Parent or Subsidiary Founded Headquarters

Private Limited Company Subsidiary 1994 42 Kulsum Plaza,

Key people

Blue Area Islamabad, Pakistan President and CEO:

Products

Zouhair A Khaliq Indigo (postpaid) , JAZZ (prepaid), Mobilink

Parent Slogan Website

PCO Orascom Telecom Egypt Reshaping live www.mobilinkgsm.com

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 14

Warid:

Warid Telecom Uganda Ltd is fully owned by WARID Telecom International a subsidiary of the Abu Dhabi Group, a large investment group active both in the UAE, Pakistan and now numerous other markets on the African continent including Uganda, Congo and Cote de Ivoire (African area where people lived). The group has sizeable investments in various sectors including: • Telecommunications • Hospitality Property development • Oil exploration and supplies • Banking and financial services • Automobile industries. This group currently providing GSM cellular services in Pakistan and Bangladesh (to launch in October 2006) with headquarters located at Abu Dhabi UAE. Warid Telecom purchased a license of Telecom Operator in 2004 from Government of Pakistan and launched the service covering 28 cities of Pakistan and increasing its coverage 110 cities town highways. On

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 15

the 10th of October 2006, it was reported on the media that the launch of Warid Bangladesh had been delayed by at least six months.

Company Profile: Warid Telecom Type Founded Headquarters

Private limited company 2004 301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab

Key people

Emirates Chairman: Sheikh Nahayan Mabarak Al Nahayan, CEO Abu Dhabi Group & Warid

Product Slogan Web site:

International: Mr. Bashir A. Tahir, Zem(prepaid), Zahi (postpaid) We Care www.waridtel.com (Pakistan) www.waridtel.com.bd (Bangladesh)

Ufone:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 16

Ufone is a 100% owned subsidiary of PTCL was established to operate cellular GSM services. The company commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. After the privatization of PTCL, Ufone is now owned by Etisalat. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006, Ufone continued on the path to success. The Company further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

Company Profile: Pakistan Telecommunication Mobile Ltd. (PTML), Ufone Type Parent or subsidiary Founded Headquarters

Private limited company Subsidiary January 29, 2001 Islamabad, Pakistan

Area served

13-B, F-7 Markaz 2336 cities of Pakistan, GT road,

Key people Products

Super Highway & Motorway Abdul Aziz, CEO Pre Pay, Post Pay

Slogan Web site:

Parent PTCL Pakistan It’s all about U! (Tum He Tou Ho) www.ufone.com

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 17

Telenor:

Telenor Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of Telenor, Norway. Telenor acquired the license for providing GSM services in Pakistan in April 2004, and has launched its services commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005. Telenor has its corporate headquarters in Islamabad, with regional offices in Karachi and Lahore. On January 28, 2006 Telenor established a call center in Lahore. The official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf as the guest of honor and a Telenor delegation headed by CEO Telenor Jon Fredrik Baksaas. On March 23, 2005 Telenor started its services in Lahore, Faisalabad and Hyderabad. Telenor will be launching its services in other cities as per the roll out plan.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 18

Company Profile: Telenor Type Founded Key people

Public Limited Company April 2004 CEO: Jon Fredrik Baksaas,

Headquarters Industry Products Slogan Website

Chairman: Thorleif Enger Islamabad Telecommunication talk shawk (Prepaid), Djuice (postpaid) Here to help, bato bato mie www.telenor.com

BACKGROUND OF THE ZONG China Mobile Communications Corporation (CMCC) China Mobile Communications (CMCC) incorporated in the year 2000, is the world's largest telecom operator, dominating 66.5% of Mainland China’s market share. It operates as a 100% state owned entity in 31 different provinces and employs in excess of 175,000 people. CMCC network covers 99.7% of China’s population and has over 900,000 BTS sites. Its customer base is over 672 million and has operating revenue of $8.3 billion. CMCC is perhaps the only cellular network that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky scraper elevators as well on top of Mount Everest. It has a global presence in Hong Kong, Pakistan, San Francisco and London and currently has international roaming partnerships with 406 operators in 237 countries and regions.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 19

The company is listed on the New York Stock Exchange as well as the Stock Exchange of Hong Kong Ltd. By the end of 2011, 2G base stations exceeded 700,000 and 3G base stations increased to approximately 220,000 covering country level and above cities which strengthened the depth and contiguous coverage in the main districts. The four main brands for CMCC are; Gotone (for high-end subscribers), Easy-own (for mass), M-Zone (for youth), G3 (for 3G). TD-LTE is the future network, which will carry high bandwidth and high quality wireless broadband business. The development of TD-LTE is a core component of CMCC’s development strategy, where the Group will actively promote TD-LTE scale-trial and Commercialization and drive the technical and supply chain integration of TDD and FDD. CMCC’s first overseas subsidiary, China Mobile Pakistan has the license to offer and operate voice, data and all value added services in the entire country. One of the fastest growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion opportunities as well as the chance to make a difference in the lives of a growing clientele that is demanding and understands and appreciates better quality and service standards. ZONG is committed on attracting and retaining the best human resource from all over Pakistan. It also provides a working environment which satisfies the professional and personal needs of its employees. China Mobile is the world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour. China Mobile is perhaps the only cellular network that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as well on top of Mount Everest.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 20

China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer and operate voice, data and all value added services in the entire country. One of the fastest growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion opportunities as well the chance to make a difference in the lives of a growing clientele that is demanding, understands, and appreciates better quality and service standards.

ZONG Pakistan: On January 22, 2007 stated that it would sell its 88.86 percent stake in Paktel Ltd. to China Mobile for $284 million, which includes the repayment of intercompany debt and China mobile company has invested $721 million in telecom sector in Pakistan during 2007 and it would further invest $7 million in Pakistan this year. The sale implies an enterprise value for Paktel of $460 million, Millicom said in its press release. Merrill Lynch advised China Mobile on the transaction. On 4 May 2007, Paktel was renamed to CM Pak. And then, on 16 May 2007, China Mobile announced that it had upped its stake in CM Pak to 100%. ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that everyone desired but few thought would be possible. ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services, & content to choose from. We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will make ZONG a success story for others to try and replicate .

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 21

A first international step for China Mobile, Zong aims at touching the lives of all Pakistanis! We serve to inspire and empower the people of Pakistan with innovative technology that keeps pace with today's fast evolving culture. Expanding our wings of coverage to all corners, making no distinctions along the way and most of all, maintaining excellence in connectivity everywhere we go. Affordability & Innovation are what define us, aided with a diverse set of entertaining and informative Value Added Services. With a state of the art system, along with other services Zong allows and enables its s to avail the best possible Mobile Internet bundles that are not offered anywhere else in the country making the experience, truly a unique one! The basic idea is to allow people to communicate at their free will! Making it a stress free environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it Network Coverage or Quality, it is all sorted! ZONG is ed by ground breaking communications, trend setting Customer Services and an unmatched Product Offering that has redefined the rules of the game! Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with success on every step, with a smile on everyone's face be it rain or shine, with hopes higher than sky and the will… to 'Say it All!'

China Mobile Pakistan (CM Pak) China Mobile Pakistan (CM Pak) is a 100% subsidiary of China Mobile. The pioneering overseas set up of China Mobile came through acquisition of a license from Millicom to operate a GSM network in Pakistan. So far, CM Pak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year 2008. With ambitious plans to cater to the fastest growing Pakistani market and to win over the The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 22

ever-demanding Pakistani customer, it will be offering unprecedented coverage, voice and data services, as well as a wide range of tariff options to choose from. CM Pak's edge comes from the experience and expertise of running the world's largest telecom service and the commitment they make to setting quality and customer relations standards. CM Pak is geared to offer neatly packaged VAS products that will benefit the individuals, corporate as well as small businesses. Led by a team of professionals from the field of cellular communication, CM Pak is determined to make its mark in the Pakistani market and to change the way people communicate.

Vision statement We shall be an indispensable digital-life partner by becoming words, eyes and ears of the people.

CORE VALUES Uncompromising attitude on 'responsibility makes perfection. •I • We • Stakeholders

Core values I Character • Integrity • Responsibility • Pro-activeness • Respect The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 23

Capability • Knowledge • Skill • Competence Commitment • To myself • Team • Company • Customer • Stakeholder • Society Communication & Cooperation • Empathy • Effective Interaction • Unconditional Positive Regard • Prom

Core values WE Customer centric is our business ideology we believe • Customer is the source of value addition and continuous improvement. • End perception is consequential for all our endeavors and investment. • Only customer centric company wins respect. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 24

People oriented is our management philosophy we believe • In iring laws of nature over artificial / synthetic laws. • Each employee has unique potential to become a talent as long as the condition is appropriate. • Conducive atmosphere that features care, respect, trust and understanding will optimize full employee potential. • Human resource is the most creative and valuable asset of the company, and is the foundation of enterprise development. Innovation & pragmatism is our distinct character we believe • Innovation is our social responsibility. • Only by innovation, unique or differentiated services & products can be offered to customers. • Innovation ensures long term sustainability and growth. • Innovation is not mystical, every improvement and reform is an innovation • Our spirit of innovation is pragmatic not fictional • Pragmatic attitude ensures alignment of innovation with strategy

Team work and cooperation is our working spirit we believe • Teamwork divides the task and multiplies the success. • Customer perception depends on collective enterprise output, not on individual excellence. • Cooperation and synchronization of our efforts create sustainable value and competitive edge. • Teamwork will foster sense of belonging, honor and promote staff loyalty.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 25

Performance driven is our inherent character we believe • In focusing our work on company performance improvement. • Our efforts are valuable only when they help achieve overall organizational goals. • Visible performance as well as invisible competence continuously improves our capabilities. • Only comprehensive, coordinated, and sustained performance makes sense for company. Honesty and humility is our enterprise image we believe • "Humility" inspires confidence, open mind, and respect for others. • Honesty and humility ensure sustainable and steady business growth with resilience to adverse conditions. • Honesty and humility should be our inherent character for pursuing excellence. Harmony but Diversity is our Interpersonal intelligence we believe • Diversity stimulates sense of tolerance and flexibility, making our company vibrant. • People with different views and approaches are source of collective wisdom, Differences Create Value. • Cooperative insight and collective intelligence lead to smart decision making

Core values – STAKE-HOLDERS Customers • We shall become a digital fabric of harmony and accord, uniting people across the nation. Team The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 26

• We envision developing the most satisfied professionals eyeing outstanding personal and organizational growth stimulating sense of comradeship. Shareholders We shall be • irable for shareholders earning value and respect. • A role model among all China Mobile overseas operations. Partners • Partners are our essential allies with shared aims and aspirations for mutual progress and success. • Partners are as good as our management. Society • We shall enrich people's lives and synergize the nation through future oriented digital life-style and being socially responsible.

Code of Commercial Practice Introduction: We are resolute to provide our customers with an excellent service. This is only possible if customers converse with us. We value input from every customer and are open to suggestions, s,criticism which helps us in our efforts to provide the best services. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 27

Company Mission “To be the leading mobile Operator of Pakistan by continuously innovating and offering exceptional quality services; to be a good corporate citizen and envoy of friendship between China and Pakistan”.

Vision “Make communication exciting. “Having said that we will strive for the following”.

GOAL AND OBJECTIVE: Mobile communication is now a utility. You need your mobile phone. Zong team seeks to meet consumers all communication needs by providing the best technology at an affordable price. It would be their prime objective to be rated as the best cellular service provider in Pakistan by expanding their service area to every corner of the country which is to be backed by excellent after-sales service. Zong a fresh dynamic and customized brand befitting your lifestyle in order that you feel it as part of your life. A brand that you can always count on, sincerely, that understands your needs (Zong Z20 package in which 20 seconds billing), wishes and desires and helps you get connected with your loved ones anywhere, anytime (Zong to Zong free city package). We know that their partners Alcatel-Lucent Technologies, Ericsson Pakistan Limited, Huawei Technologies Pakistan and ZTE Pakistan are very well-known globally for their technical expertise and professionalism. The professionals representing their Partners will help CM Pak achieve its goals in the shortest possible time. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 28

As a major step towards achieving their goal of expanding their services rapidly. They have decided to award the expansion contract to different vendors in Pakistan. These high ambitions would certainly lead us to become a major force in the development of telecom industry in Pakistan. Zong have completed acquisition of 100% shares of ZONG. US $ 723 million worth of FDI has already been made in the country and on top of that They’ll be investing millions of dollars in the future Let me reiterate their resolve and uncompromising commitment that China Mobile is here to stay which is why They are planning to continuously invest to improve their network coverage and quality.

Company Information China Mobiles Pakistan (CM Pak) Zong Type Parent/subsidiary Founded Founder Headquarters Investment Cell sites Industry Products Telephone Fax Slogan Web site

Private limited company Subsidiary 05/16/07 China mobile Pakistan (CM Pak) 7 Mauve Area, Islamabad, Pakistan Us $ 1500million 6300 Telecommunication , wireless communication Communication (Mobiles and SIM and USB) +92-51-111222111 +92-51-111031031 Sub kah do (say it all) www.zong.com.pk

Management Line of ZONG MANAGEMENT LINE OF ZONG

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 29

Management Line

Name

Location

From

CEO CTO CFO COO CHRO Director Operations Director Finances Director Sales CITO

Qin Lee XuHaiyong Feng Tuixian Sajid Mahmood Wai Giang fu Wajid Ali Amir Mahmood Usman ishaq Shahid Rauf

Islambad Islambad Islambad Islambad Islambad Islambad Islambad Islambad Islambad

China China China Pakistan China Pakistan Pakistan Pakistan Pakistan

As of the president of CM Pak is from china and his name is Mr. LIU Aili

ORGANIATIONAL CHART: CSC MARKTING CALL CENTER COO SALES & DISTRIBUTION The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 30

DIRECTOR FINANCE CFO PROCUREMENT

CEO

IT OPERATIONS CITO IT PROJECT CHRO

CUSTOMER CENTER CHART TSOs BDO

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 31

CSR Zong Mobile CSC Officer Manager

CSR Prepaid

VAS CSR Postpaid Connection CSR Prepaid

DEPARETMENTS istration Department Mission Statement

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 32

“To anticipate the needs of all departments and their employees, to address their demands for creating better safe and secure friendly working environment, to accept challenges, achieving goals and ultimately to be the No. 1 operation within CMCC(china mobile communication corporation).”

Functions of istration Department  Provision of all office equipment for use by staff e.g. Computers.  Ensuring a clean and secure office environment.  Ensuring availability of adequate lighting, water, telecommunication, email, fax, etc.  Providing, where possible, designated parking for vehicles.  Ensuring availability of stationery.  Ensuring availability of adequate photocopying services/facilities.  Provision of offices for all staff.  Setting of internal operating rules.

Finance Department Mission Statement “Zong has strong financial position since its inception. China has been invested $1500 million in Pakistan for Zong and wants to invest more. The improvement in net earnings resulting from strong internal sales growth both postpaid, prepaid segments.” The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 33

Functions of Finance Department • Payable • Pay Commission. • Audit and s. • Cash Management • Financial ing • Taxation

IT (Information Technology) Department • Mission Statement “To provide the lowest cost and highest speed systems through Automation, Centralization and Out-sourcing.”

Functions IT Infrastructure • IT System and Database Management • IT Project and Planning • IT Operations

Marketing Department Mission Statement

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 34

“Zong marketing department will become the best marketing department of the industry in of adding values to their brand name, improving the image of the organization, increase in sales, with quality of people and team spirit to lead the organization towards the achievement of short term and long term goals.”

Human Resource Department (HRD) ZONG Pakistan has a skilled human resource planning department. As we know that each human resource department in any organization play key role and operate like an eye of an organization, like wise in ZONG Pakistan they are performing their functions and fulfilling their requirement of the organization by matching the organizational needs with the employee ‟s skill, knowledge and ability whether these needs are identified or being demanded by any department of the ZONG Pakistan. Human resource planning in the ZONG is basically performing different kind of functions which are as follows; 1. Whether there is need for recruitment in the organization. 2. If there is demand from any department, they (HR department) identify the need of the department. 3. Placement of their employees. ZONG is newly born baby in Pakistan market, they have had strong competitors in their fields, and they entered in the market of telecom where already the price war (price competition) had been initiated among pioneer companies of Pakistan, including UFONE, MOBILINK, TELENOR and WARID.

Sales and Distribution Department

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 35

Mission Statement “To maximize the number of revenue generating subscribers by efficiently planning and executing policies and operations related to product visibility and availability.”

Distribution ZONG purchases equipment from four companies ZTE, Ericsson, Alcatel and Hawaii, these are the venders and operator of ZONG distributors and franchises, CCSC (customer care service centers) and different outlets, ZONG has CCSC and 100,000 different outlets in Pakistan.

Customer Services Department Mission Statement “To realize the perceived value of the customers and build higher expectations through excellence in service.”

Customer Service Centers The beacon of Zong’s impression and torch bearers of a new era in customer interaction, taking customer service into a portal of customer excitement. These are the doors to Zong’s first and foremost realization of its promise to excite customers with a new trend in service, setting the tone and ambiance which is second only to your home, these are Zong’s arm across the country to welcome everyone to experience the comfort when a true promise is fulfilled.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 36

Regulatory Corporate Affairs Department Mission Statement “Maintain the most affable relations with the government to ensure and facilitation in the technical installations and the commercial activities of the organization.”

Standard & Quality of Service • We will ensure possible service quality as per our license and the applicable legal regime istered by the PTA. • Customer services is at the core of our business and we will try to ensure our customers stay in touch with loved ones at all time • We will ensure clear and focused advertising and customer communication regarding our products and services • Customer services help line will abide by industry global standards. • We will not use any unfair Commercial Practices while selling services to customers, as prescribed under the provisions of Telecom Consumers Protection Regulations 2009.

Customer Communication & Advertising We will ensure clear and focused advertising and customer communication regarding our products and services, providing clear information regarding the pricing and taxation, so that our valued customers can take well informed decisions about availing our services.

Customer touch-points and complaint handling The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 37

Customers' input received is a major contribution for the company to come up with packages and offers which are up to the customers' expectations or even beyond expectations. For this we ensure that we provide the maximum touch-points to our valuable subscribers to reach us. The channels through which our consumers can reach us are: • Via our 24/7 helpline 310 where our representatives are available round-the-clock to furnish help to our valued subscribers. • 24 Customer Service Centers/ 177 Franchises spread nation-wide making customer facilitation on the front-end in easy reach of the customers. • Via email by writing to us at [email protected] Via Fax to 051-111-031-031 • Via P.O Box # 1810 • Via FACEBOOK – ZONG is a pioneer in launching complaint handling via this mode. CMPak will receive complaints, queries, suggestions and requests through the above-mentioned channels and will handle them according to the nature.

Innovative VAS CMPak will always view possibilities keeping in view customers' needs. It has proved so by being the fore-runner in introducing first-of-a-kind value added services; to name a few – • Book Your Number – customers can purchase numbers of their own choice by checking availability from ZONG website or by visiting their nearest telesales retailer. • Take One application – using which customer can share pictures as well as videos online to international numbers and email addresses too. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 38

• Handset Offer – by opting for which customers purchase a handset for a mere Rs.1 and enjoy ZONG services for a period of 1 year by receiving monthly balance and free SMS and MMS resources too. • Student Entrepreneur Program – by being a part of which students get an opportunity to be a part of ZONG team and a chance to earn pocket money by selling ZONG connections, porting in numbers to ZONG and being a ZONG associate by being able to transfer miniload to ZONG numbers. • CRBT application – a GPRS based service using which customers can manage their own dial tune on their handsets.

Customers' self-governance and information CMPak will keep its subscribers updated about their usage and s (both prepaid and postpaid). ZONG (CMPak) has given the authority to its subscribers to self-monitor their usage details by giving them access to e Care for both prepaid and postpaid customers on the website. By accessing these portals our customers are able to comprehend their balance consumption, billing, and to perform activities like blocking and unblocking of their respective numbers.

CMPak informs its customers when they are getting low on balance. A prepaid subscriber is intimated by a recording of insufficient balance, on dialing every call, when he reaches the limit of Rs.10 in his and through an SMS when his balance becomes lower than Rs.5. Similarly our postpaid subscribers, when reach 90% of their credit limit, are sent an intimation SMS to make them aware about their usage and billing.

Suspension of services The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 39

CMPak subscribers are not charged/liable to pay any disconnection/suspension charges. However, services suspended due to non-payment or expiry of balance may only be restored upon clearing of outstanding dues or recharge of balance.

Prepaid subscribers: • A prepaid number gets blocked on request received from customer or from the company's end in case of obnoxious/fraudulent activity confirmation from that number. • CMPak will always blocking request that it is being received from the original of the number. Customer is verified on providing name and CNIC and in case there is a discrepancy; address, two most dialed numbers, activation date and last recharge verification is asked for processing the request received. • For further making the process reliable, CMPak provides the option of getting a special tag updated against customers' number which is fulfilled when original customer visits ZONG Customer Service Center with active SIM and original CNIC. Upon implementation of the tag, no action whatsoever will be performed on customer's number until he visits the Service Center in person.

• On receiving obnoxious/fraudulent complaint against its subscriber, CMPak will issue one warning to the upon verification of the act. In case of non-compliance to the warning issued, CMPak will block the services of the number in question after notifying the customer via sms/call.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 40

• Customers are given the leverage of getting their number unblocked on submission of written apology along with their CNIC copy after approval of Pakistan Telecom Authority.

Postpaid subscribers: • Outgoing activity block • On reaching 90% of their credit limit, CMPak will always notify its postpaid s via SMS about their billing status. • On reaching 100% of the defined credit limit, the outgoing activity of our postpaid customer gets blocked but incoming remains active for another 90 days. Line rent will not be charged during this period.

Online Blocking/Deb locking The purpose of online blocking request cannot be served as per the mentioned point as PTA would like to involve third level verification which as per our SLA is physical verification. Level 1: The customer calls from his/her own MSISDN (i.e. same CLI). Level 2: The customer calls from his/her own MSISDN, and can provide 2 kinds information at least from the list below: • Owner Name. • CNIC • Address • Subscribe date (FCA) • Latest 2 Payment record • 2 most dialed numbers

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 41

• Our postpaid customer can get his number blocked voluntarily as long a duration as of his choice. The request is received by calling the helpline from the same CLI and on providiLevel 2 verification. This option can only be availed after ensuring that his/her outstanding bill is clear. • The same number can be unblocked by calling on the helpline from a different CLI and providing the same verification that was provided for blocking of the said number. SIM Expiry If new SIM is activated and not used, it is expired after completion of one year. If SIM is active and is not recharged, would expire after completion of following validities: State N1

N2 N3 N4 N5

Validity 10 days 60 days for Rs.100, 90 days for Rs.300, 180 days for Rs.500 and 365 days for Rs.1000. Active State and if customer does not charge, number will move to Next state N-3 Validity: 120 days (balance gets confiscated) Validity: 365 days Validity depends upon management Decision

Customer confidentiality • CMPak will make every commercially reasonable effort to protect our customers' privacy. In addition to this we have a secure network for the confidentiality of their information (nothing, however, that no system is 100% secure against deliberate and targeted security breaches). Also our customers' personal information will be safe with us and will be guarded as per laws of Pakistan.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 42

• Disclosure of customer's data has to be made where the designated government bodies i.e. F.I.A, IB,ISI, etc require subscriber data from time to time, or where investigation in reported illegal activities necessitates such disclosure.

Disputed case handling On receiving of a disputed case of ownership, the concerned parties will be requested to visit ZONG Customer Service Center with all original documents and proof of ownership of the number in question and decision would be taken on base of provided CSAF and original documents. Whosoever of the concerned parties gets verified as the original and the rightful owner after detailed investigation, will be facilitated accordingly. On receiving a complaint for fraudulent port in of a number to ZONG network, complainant's touch-point for registration of the complaint will be the donor operator. On escalation of the said complaint to us from the concerned operator, CMPak will pursue the case further and the portability of that number will be reverted depending on the outcome of the investigation.

Customer Services We will always aim at providing prompt call resolution to our customers, in the minimum time possible, whether customer calls over the helpline or visits any ZONG outlet. Polite and careful handling of customer will be very well taken care of at all touch-points. Chances of customer mishandling will be minimized by taking various measures which may include all related training and sessions of our staff pertaining to customer handling, ensuring that implementation of customer service ethics will be very well implemented in daily dealing with customers.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 43

The use of langue age – verbal or written - in customer handling will be free of any jargon and easily comprehensible by customers. Any recommendations given for improvement in customer services will be scrutinized in light of any complaint received leading to improvement and assurance that incident of the same nature will not recur.

Quality of Service Standards and KPIs – related to network maintenance QoS parameters are maintained competently and the KPIs are up held. It is ensured by proactive performance checks that any of these KPIs are within defined threshold. Effective measures have been taken to comply following KPIs. CMPak operates with following parameters .Network Availability CMPak maintains network availability rate of 98-99%. .Congestion Rate Congestion Rate in CM Pak network in not greater that 4% in busy hour. .Major and City Level Outages Effective measures have been taken to ensure that no Outage occurs in network. However due to unforeseen or unavoidable circumstances if any outage occurs it is made sure that it

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 44

restores within 24to 48 hours .For such case of huge outages (> 70 Sites) the customer shall be informed after outage restoration. Kip's Call connection Call completion Advanced services interruption notice Call quality Mean Opinion

Targets/Benchmark Time less that 7 sec Time between 96-98% at least before 3 days Score is greater than 3

Sale Return On wanting to discontinue using services, the sale can be returned by customer by visiting ZONG Customer Service Center with active SIM and original CNIC. Upon receiving of this request, the number will be ceased.

Service outages Outages are of two types – Planned and unplanned. • Planned outages are carried out when expansions, upgrades, re-parenting, migrations, preventive maintenance are to be carried out. • Services may get affected during these planned activities. • Planned outages will be carried out, as is the current scenario too, in off peak hours. • Customers would be informed via SMS beforehand regarding disruption in services that is to take place. • Customer touch-points will be well aware of the occurrence of these outages beforehand so customers may be guided accordingly. • In case of outages planned more than 30 days in advance the possible customers to get affected will be informed 30 days prior to the outage. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 45

• Unplanned outages are unpredicted irregular occurrences which adversely affect the service. These outages can occur due to malfunctioning of non telecom & telecom equipment due to any reason. It may be divided in three categories:

Critical Service is affected on larger scale or to large no. of customers.

Major Service may affect if alarms are not attended with in specified time.

• For any Critical outage response time of the team is immediate and MTTR (mean time to return) is 30 Min while in case of any Major Outage response time of the teams are 10 min and MTTR is 2 Hours and for Minor alarm response time is 30 Minutes with MTTR of 4 hours. • Besides this, CMPAK has SLA (service level agreements) with vendors & suppliers having layer 3 expertise. If issue is not resolved within given time, it's forwarded to vendor/supplier & they are supposed to resolve within agreed time. • CMPak will reinstate services on priority as soon as possible and will adequately inform its customers upon their inquiry. And once the outage is over, customer will be informed accordingly via SMS that the services have been reinstated. • We will take necessary measures for providing equitable concessions in case of lengthy outages due to which our customers may be facing inconveniences. • Our customer services teams will be well-informed about these unplanned outages too in order to be able to guide subscriber’s n their inquiries and complaints. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 46

CMPak will adequately inform its customers whenever there are planned or unplanned network enhancements upon query. In cases where our customers face in convenience due to lengthy outages we will take necessary measures for providing equitable credits. ZONG CSR ACTIVITY ZONG employees spend a day with mentally challenged children Under Corporate Volunteerism Program me, employees of ZONG recently visited Chambeli Institute of Mentally Challenged Children and Physiotherapy Center located in Satellite Town, Rawalpindi. The Institute has around 50 special children enrolled in it and has a staff of 20 people to manage and help with these children. It was a full day event which comprised of many fun filled activities like face painting, musical chairs, tableau by children, 3-legged race, spoon & ball race and dancing competition. Children participated with great enthusiasm while volunteers from ZONG comionately arranged all these activities with help of the institute's staff. Children also watched a cartoon movie on the multimedia and later on excitedly received gifts, food items and goodie bags which were being distributed by ZONG employees. Each child was presented stationery items, coloring box set, glitter pens and coloring books along with scrumptious delights to make this day a memorable one for them. By organizing such activities ZONG is not only integrating CSR best practices by promoting community service among its employees but is also mentoring them to become better future leaders. Their first hand exposure to the opportunities, challenges and conditions of community will inform their actions as they move to become mentors and decision makers. The basic philosophy behind this program is to encourage and ZONG family to

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 47

perform community services, generating benefits for themselves, the Company and the community.

Governing Laws & Applicable Statutes: The provision of services by M/S CMPak Ltd. shall be governed by, and these and conditions shall be construed in accordance with, the laws of Pakistan without giving effect to the conflicts of law principles thereof. Moreover, Determinations/Decisions/Instructions of the Pakistan. Telecommunication Authority (PTA) – the statutory body with the function of regulating the telecommunication industry in Pakistan – issued from time to time shall also be applicable. Few of the applicable laws are listed as follows: • Pakistan Telecommunication (Re-organization) Act, 1996 (as amended). • Pakistan Telecommunication Rules, 2000 and any other Rules issued by The Government of Pakistan from time to time. • Pakistan Telecommunication Authority (Functions and Powers) Regulations, 2006 and any Other PTA Regulations issued from time to time, including but not limited to the Class Licensing and Registration Regulations, 2007 and the Telecommunication Consumers Protection Regulations, 2009 and • and conditions of the license issued to M/S CMPak Ltd. by PTA.

PRODUCT AND SERVICES The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 48

ZONG Prepaid ZONG Rs. 6 offer

Clarity of offer & experience worth ing – building on the two core ingredients of customer satisfaction; Zong has come up with a new offer; the Rs.6 Offer Ab Laga Asal SIXER!! How to Activate • *666# How to De-activate • Unsub to 666111 How will I be charged? • Rs.6+tax

Perfect Package All Together Bundles The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 49

Keeping alive the innovative campaigns and value offers for our customers, we have planned special & exciting campaign that will cater to your needs in the best yet economical manner. All Together Bundle Promotions • Free on net call except 7pm-10pm • 500 FREE SMS • 100 FREE MMS • 5 MB GPRS • Bundle price: Rs 12+tax daily How to Activate • Dial *717# to subscribe or • Send SUB or a blank SMS to 7171 to subscribe How to Deactivate • To UN sub from bundle: send unsub to 7171

ZONG Flutter

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 50

Flutter Bundle is a bouquet that offers so much @ minimum possible rate. JUST Rs. 6 + tax + GPRS svc chg per day. Simply send "Y" to 369 to activate your Flutter Bundle now to get DAILY: • 90 Free On-net minutes daily • 100 Free SMS/day • 1 MB GPRS • Flutter Lounge • Call Block Service All this and much more @ JUST Rs. 6+tax and GPRS svc chg/day. Keep enjoying with Flutter!

Good Night Offer ZonG understands the needs of its customers. So here we are presenting yet another opportunity for the customers to grab "Good Night Offer" with new timings. Now, in just Rs. 5/- you can surf and as much as you can between 11:00 PM - 9:00 AM. This product will help you to unlimited content for 10 straight hours in just Rs. 5/- per night. How to Activate • Just dial *907# from your ZONG connection and get connected! • You will recieve SMS confirmation once the service get activated!How to Deactivate • To unsubscribe SMS "unsub<space>gno" to 909 (unsubscription charges are Rs.5/-) The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 51

Product pricing Activation charges are Rs. 10 (Existing Hourly / Daily Package subscribers are exempted from the subscription fee of Good Night Offer) Daily Subscription Charges are Rs. 5/Note Validity of the free hours is one day (Daily rent will be charged at 12:00 AM) To unsubscribe SMS "UN subscription charges are Rs.5/-)

LBC (Location Based Charging)

The wait is over! The milestone of 100+ Zong Unlimited Offer cities all over Pakistan is achieved! Zong has always offered its subscribers packages with competitive rates & services keeping in mind experience for all. Zong Unlimited Offer is another example of the norm that Zong has set. Daily and Weekly offers now under the Zong Unlimited Offer umbrella, without any time slabs and restriction on free minutes, is again superseding other similar offers available in the industry. Location Based Charging (Zong Unlimited Offer) has fast become a popular service. This offer allows Zong s to make Zong to Zong calls from their respective location at exciting charges The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 52

all over Pakistan. Zong Unlimited Offer has allowed Zong s to communicate with each other at unbeatable rates, which is why it has become a fast favorite service among the Zong family. Daily & Weekly LBC Cities To activate this service, simply SMS the city code to 522 Price point Daily: PKR 10+tax Validity: till 11:59 pm (1 Day with auto re-subscription) All other product mechanics are similar to the existing Daily Zong Unlimited Offer Price point Weekly: PKR 63+tax An added benefit of 150 SMS a day with Unlimited On-net calling on the Weekly Offer. Validity: 7 days (with auto re-subscription) All other product mechanics are similar to the existing Weekly Zong Unlimited Offer

How To De-Activate Simply SMS "unsub" to 522 to deactivate the service • Daily allowed Free Zong to Zong Minutes – Unlimited • As before, Zong to Zong calls initiated outside the Zong Unlimited Offer boundary and all Other Network Calls (even with-in the ZONG UNLIMITED OFFER boundaries) will be charged as per customer's package plan • Domestic SMS will also be charged as per package plan • IDD Calls & SMS will be charged as per package plan The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 53

• All other product & subscription mechanics remain the same

Zong +1

Zong +1! With Zong +1 offer, Zong has revolutionized the concept of having to choose selected Friends and Family numbers by ensuring that the Zong family gets to talk freely no matter what network their friends and family may be on. Customers who subscribe to Zong +1 will simply be able to choose their desired operator and enjoy discounted call rates of 35 paisa + tax / 20 seconds to that specific operator! It's as simple as 1, 2, 3… • Dial *515# • Choose your favorite operator from Mobilink, Ufone, Telenor, Zong, or Warid • Enjoy call rates of 35 paisa / 20 second to your favorite operator and Say It All! How to Activate • Dial *515# and choose the desired operator from the menu or write the name of the operator which needs to be selected and send to 515 • For example, if a customer wants to select: • Mobilink, he wills SMS 'Mobilink' to 515 • System will accept Mobilink, Jazz, Indigo & anything starting with 'm', 'j' or 'i' • Telenor, he wills SMS 'Telenor' to 515 • System will accept Telenor, Djuice & anything starting with’t’ or’d’ The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 54

• Ufone, he wills SMS 'Ufone' to 515 • System will accept Ufone & anything starting with 'u', 'v' or 'y' • Warid, he wills SMS 'Warid' to 515 • System will accept Warid, Glow & anything starting with 'w' or 'g' • Zong, he wills SMS 'Zong' to 515 • System will accept Zong, M9 & anything starting with 'z' or 'm9' How to De-Activate • Send "OFF" to 515 Product pricing Subscription Fee: Rs 10 + tax Daily Operator Fee: Rs 1.25 + tax

ZONG 65

Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that delivers 100% on economy and guarantees lowest call rates to any network in Pakistan. We promise to provide our customers with best services and offers that are transparent, simple and miles ahead of competition; just like ZONG 65 Package National wide Tarriff Charging

Unit 30 Seconds Without Tax*

Voice: All networks in Pakistan SMS: All networks in Pakistan

65 paisa/30 secs Rs. 1/SMS

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 55

MMS: All networks in Pakistan

Rs. 3/MMS

GPRS

Rs. 15/MB

Unlimited GPRS

Rs. 400/month

Unlimited SMS Friends and Family

Rs. 3.99/ day Not Applicable

Special offers (e.g. Happy Hour, 8 Aanay, LNO, BTO, Super Free, and Unlimited Free)

Not Applicable

GST of 19.5% is applicable on all rates. Note Please note that all calls will be automatically disconnected after 59 minutes.

Aik Second Packages

Make call for just 4 paisa’s per second! • All Networks. All Numbers. All Time! • Call 5 Friends and Family numbers for just 2 paisas per second. National wide Tarriff Network

Price

ZONG to ZONG

4 paisas

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 56

ZONG to any other network

4 paisas

SMS to ZONG

75 paisas

SMS to any other network

Re 1

ZONG Family and Friends numbers

5 numbers

ZONG Friends and Family rate

2 paisas

MMS

Rs.3/300KB

Mobile Internet

Rs.15/MB

Product pricing

Customers can subscribe to ZONG Aik Second Package by dialing 900 with one-time charges of Rs. 15 only (first time migration is free) Package can be changed once every day. Balance validity is based on re-charge

All CED and Taxes apply. Note Please note that all calls will be automatically disconnected after 59 minutes.

ZONG Default Package

We promise to provide our customers with best services and offers that are transparent, simple and miles ahead of competition.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 57

National wide Tarriff Network Call Rate (All networks) SMS (All networks) MMS (All networks) GPRS Unlimited GPRS Unlimited SMS Happy Hour Happy Hour Friends and Family ZONG Friends and Family

Price Rs 1.6 / min Rs.1+tax Rs. 3.00 Rs. 15/MB Rs. 400/month Rs. 3.99/day Happy Hour 5 Numbers rate 50 Paisas

• Happy hour needs to be activated by the subscriber; every action/modification will be charged at Rs5 • Friends and family rate apply for 24 hours, for those customers who have subscribed for happy hour, Friends and Family rates will not be applicable during that hour • Happy hour can be modified once everyday • All CED and Taxes apply. Note Please note that all calls will be automatically disconnected after 59 minutes.

ZONG's New SIM!

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 58

ZONG's New SIM price now gives you the chance to ZONG's network and enjoy all of ZONG's packages and offers only for Rs 150! ZONG now gives You Rs 75 of free airtime. All new customers will get free airtime to use as soon as they ZONG so that they can stay connected to their loved ones and enjoy the Zong experience! and Say It All with ZONG!. Free Air Time • Free Air Time worth Rs 75 valid for 7 days from Activation • Non Utilized Free Air Time will not be carried forward and expires after the 7 day period/non transferable • MNP customers will receive free minutes based on Special MNP Recharge Offer • Default package will be '80 Paisa Package

ZONG Family Pack

Now set yourself free from worries about your mobile bills, minutes, charging intervals , balance ,Late night hours , Day time hours , offer hours , non-offer hours. ZONG now brings ZONG Family Pack. By which you, your friends or your family can talk to freely without worry about how long you call and how much its going to cost. Now dial 930 and set yourself free. For example there are three ZONG prepaid subscribers called A, B and C. A can subscribe to ZONG Family Pack by dialing 930 for a monthly charge of PKR 799+tax.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 59

After subscription • A calls B for free • A calls C for free • B calls C for free • B calls A for free • C calls A for free • C calls B for free The diagram below shows this relationship as well. After subscription you will be able to use the service for the next 30 days.

ZONG 45

Ladies and Gentlemen, we bring you ZONG 45, the new pre-paid package of ZONG which offers lowest call rates in the industry, with calls at 45 paisa only. We promise to provide our customers with best services and offers that are transparent, simple and miles ahead of competition; just like ZONG 45 Package National wide tariff Charging unit Voice: All networks in Pakistan SMS: All networks in Pakistan MMS: All networks in Pakistan GPRS Unlimited SMS Friends and Family Special offers (e.g. Happy Hour, 8 Aanay,

20 seconds 45 paisa/20 secs Rs. 1/SMS Rs. 3/MMS Rs. 15/MB Rs. 3.99/day Not Applicable Not Applicable

LNO, BTO, Super Free, Unlimited Free) The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 60

GST of 19.5% is applicable on all rates. ` Continuing with the best call rates in the industry, Zong 45 also offers international calls at 45 paisa per call only. Now make as many international calls as you like without worrying about the rate.

International Charging Unit

20 Seconds Without Tax*

UK (landline)

45 paisa

USA

45 paisa

Canada

45 paisa

Saudi Arabia

Rs. 4.5

UAE

Rs. 4.5

Iran

Rs. 4.5

Kuwait

Rs. 4.5

Sri Lanka

Rs. 4.5

Russia

Rs. 4.5

GST of 19.5% is applicable on all rates.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 61

Countries already included in the Promo • UK (Landline), USA & Canada {45ps / 20 sec} • UAE, S. Arabia, Kuwait, Bahrain, Iran, Sri Lanka & Russia {Rs. 4.5 / 20 secs} • Additional countries: (LL), Ireland (LL), Spain (LL) & China (LL+M) {45PS/ 20 sec} Note Please note that all calls will be automatically disconnected after 59 minutes.

12 Aanay Package

Call or SMS for only 75 paisas to any network and time! Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in Pakistan you can change the hour everyday Ntaional wide Tarriff Network

Price

Without Tax ZONG to ZONG

75 paisas/30 second

ZONG to any other number

75 paisas/30 second

SMS to any other network

75 Paisas

Happy Hour

Rs. 4.99 per hour

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 62

ZONG Friends and Family numbers

5 Numbers

ZONG Friends and Family

rate 50 Paisas

8 Aanay Offer

50 Paisas

MMS

Rs. 3/300KB

Mobile Internet

Rs. 15/MB

• 40 paisas extra will be charged during first minute • 8 Aanay offer is only for one off-net number at a time and it can be changed any time • 8 Aanay offer can be selected by dialing 907 and each addition/modification will be chargedat Rs. 15 + tax

30 Second Charging • ZONG 12 Aanay is available at all ZONG Sales and Services Centers and selected retail outlet across Pakistan • Happy hour needs to be activated by the subscriber; every action/modification will be charged at Rs5 • Friends and family rate apply for 24 hours, for those customers who have subscribed for happy hour, Friends and Family rates will not be applicable during that hour • Happy hour can be modified once everyday All CED and Taxes apply. Note Please note that all calls will be automatically disconnected after 59 minutes.

Free Package

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 63

Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free! This is a limited time offer, so rush now before you miss the deal of a lifetime! For the first time in Pakistan you can make free calls for life! • Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free! This is a limited time offer, so rush now before you miss the deal of a lifetime • During Break Time Hours call all ZONG numbers at Rs.3.99 per hour from noon to 2.00pm and on Fridays from Noon to 4:00pm • Now you can call upto 10 Friends and Family numbers National wide Tarriff Network

Price

ZONG to ZONG

Rs. 2.00/minute

ZONG to any other network

Rs. 2.00/minute

SMS to any network

Rs. 0.20

ZONG Friends and Family numbers

10 numbers

- Break Time Offer (Noon to 2:00 pm) **

Rs. 3.99 per hour

- Break time offer Fridays Only(Noon to 4:00 pm).

Rs. 3.99 per hour

ZONG Friends and Family rate

Re. 1.00/minute

MMS

Rs. 3/300KB

Super Free Number **

Free (24 Hours a day)

** Limited time offer ** All ZONG numbers

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 64

Product

Monthly Subscription Rs 500 + tax for Super Free Number

pricing

You can subscribe to ZONG Free Package by dialing 900 with onetime charges of Rs. 15 only (first time migration to this package is free) Balance validity is based on re-charge Daily subscription charges are Re.1 The free number can be modified only once every month You can choose to unsubscribe from Break Time offer by calling 31 To avail Unlimited Free numbers the subscriber needs to maintain balance of

Rs.1/number added To reactivate call 900 All CED and taxes apply. Note Please note that all calls will be automatically disconnected after 59 minutes.

ZONG Super Free Number

That special someone desevers something special. Now call on your one special number 24 hours - for free! That special someone desevers something special. Now call on your one special number 24 hours - for free! That's right you can literally talk your heart out 24 hours a day everyday to that special someone – all for FREE! Details • You can change the one super free number at the end of your subscription The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 65

• Already entered FnF numbers can be added as Super free number only after 30 days of selection i.e.after 30 days of adding the FnF number Product pricing

Monthly subscription Rs500+Tax This offer is for ZONG Free Package for ZONG to ZONG calls only Dial 908 for package conversion & special number selection / modification You can also subscribe through SMS by sending sub <space> free <space> <mobile number> to 908

Note Please note that all calls will be automatically disconnected after 59 minutes.

Voice bundles

ZONG was launched with a commitment to add value to the customer's communication experience. This is why ZONG has been the fastest growing telecom company in Pakistan. ZONG has introduced numerous services that not just make communication affordable but also make it more exciting. Keeping all these things in perspective ZONG now launches VOICE BUNDLES for its prepaid subscribers. Using these Voice Bundles customers will get free minutes and SMS against an upfront payment. Customers will have 3 options available to select from. These 3 options are mentioned below.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 66

Voice Bundle Package Bundle Price

Free Minutes

Free SMS

PKR 100 Bundle

80

100

PKR 500 Bundle

425

500

PKR 1000 Bundle

900

1000

*Customers can subscribe to these Voice Bundles by calling 912 and selecting their preferred bundle of choice or typing “sub” and sending an SMS to 912.

Late Night Offer

ZONG now presents "Late Night Offer" which now allows ZONG subscribers to make unlimited number of On-net calls for as long as they want as many times as they want between 0000 – 0700.

Break Time Offer

For the first time in Pakistan, ZONG offers you the benefit of calling your friends and family freely during daytime This facility is available through Break Time Offer which is

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 67

available on ZONG Free Package. Break Time Offer is a fabulous offer from ZONG that enables you to call any ZONG number from 12 noon to 2pm for just Rs.3.99 + tax per hour. On Fridays the offer is valid from Noon to 4:00 pm. There is no subscription fee or any additional charges with Break Time Offer. Any subscriber to the ZONG FREE Package can avail this facility. To subscribe to ZONG FREE Package dial 900 from your ZONG connection and follow the simple instructions to activate ZONG FREE Package. Note Please note that all calls will be automatically disconnected after 59 minutes. POST PAID solutions tailored to your needs

Package Plan Our package plans are designed to provide you a hassle free communication & connectivity experience while providing you with value for your money that no one else offers. That’s not all, we offer the largest selection in plans with an assortment of add-ons to provide you with a solution that fits like a glove! The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 68

EconoXcess The convenience of postpaid coupled with exceptionally affordable tariffs. Monthly Line Rent Free All-Net Minutes On-Net Call Rate (30Sec) Off-Net Call Rate (30 Sec) All-Net SMS Rate (Local)

Rs 0 0 Rs 0.65 Rs 0.65 Rs 1

- 99 100 0.65 0.65 1

ProXcess Free voice, Data & SMS packed together with package subscription. So start calling, texting & surfing without worrying about cost the minute you come on board. Monthly Line Rent-

Rs 299

499

Free All-Net Minutes

300

500

700

Free SMS

150

350

600

Free Mobile Internet

50MB

100MB

150MB

Roll Over Free Minutes

699

Yes

On-Net Call Rate (30Sec)

Rs 0.5

0.5

0.5

Off-Net Call Rate (30Sec)

Rs 0.65

0.65

0.65

All Net SMS Rate (Local)

Rs 0.75

0.75

0.75

SmartXcess The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 69

SmartXcess has been designed for the data savvy who need on the go connectivity with economical voice & SMS tariffs. SmartXcess plans are power packed with SMS, Voice & Data, complemented with the facility of roll over minutes. Monthly Line Rent-

Rs 999

1499

2999 Free All-Net Minutes

1000

1500

3000

Free SMS

1000

1500

Free Mobile Internet

250MB

500MB

Yes

Yes

Unlimited*

Unlimited* Roll Over Free Minutes On-Net Call Rate (30Sec)

Yes

Rs 0.5

0.5

0.5 Off-Net Call Rate (30Sec)

Rs 0.65

0.65

0.65

All Net SMS Rate (Local)

Rs 0.75

0.75

0.75

The following security deposits apply: Line Rent -

Rs 0

Security Deposit (NWD & IDD)

Rs 300

99

299

499

699

999

1499

750

1000

1,500 2,000 2,500

5,000 Security Deposit (IR)

Rs 15,000

• GPRS Base rate of Rs.15/MB applies after consumption of free Mbs. • For all package plans voice calls will be charged on 30 Sec pulse. • Free minutes (if applicable) on package plans will be calculated on per minute basis • Line rent will be charged on non pro rata basis The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 70

2999 3,000

• *Fair usage policy of 500 SMS/Day & 4GB/Month will apply on free Unlimited SMS & Data on 2,999 line rent package • All calls will be automatically disconnected after 59 minutes. • Govt. Taxes apply • & Conditions Apply

ZONG Special Offer ZoNG Corporate Airport Lounges ZONG has always prioritized your convenience. Adding a new dimension to its array of unmatched services, ZoNG takes pride in launching yet another convenience for its esteemed customers. Introduce yourself to the ZoNG Corporate Airport Lounge. Now each time you travel on a domestic route, you can avail business services at ZoNG Corporate Airport lounge Karachi. The lounge is done in extreme taste & style. With people to provide assistance to having television, newspaper &, magazines, you have the convenience of hot & cold beverages, computers, Wi-Fi and the most comfortable seating arrangements. Avail all customer services in style while you wait for your flight enjoying a hot cup of coffee. We believe in continued relationships and have always strived to provide you the best of services and facilities. The Corporate Lounge is yet another endeavour to extend convenience &

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 71

comfort to all our corporate clients. So next time you are flying, step in to experience your very own ZoNG Corporate Airport lounge. Customer Selection Criteria: Three types of hips will be offered at the corporate Lounge; hip

Criteria

Platinum Member

Subscriber should have minimum of 3600+Revenue/Month)

Gold Member

Subscriber should have minimum of 1000-3600 Revenue/Month

Non Zong Customer Available to all Non ZoNG customers with upfront charge of PKR 250 per visit

MARKETING MIX (4 Ps) "Marketing Mix" is set of correlated tools that work together to achieve company’s objectives, they are: • Product • Price • Promotion • Place

Product Product means offerings of a company, and ZONG is offering its customers Services as well as products. In services ZONG is offering followings: • Postpaid packages • Prepaid packages The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 72

• Value added Postpaid packages are generally for business class and in postpaid ZONG are offering manyother packages like 100 line rent, 300 line rent, 600 line rent, 1200 line rent and 2000 line rent. Prepaid packages are for low and middle class in prepaid ZONG also offer many packages like 12 Anny, 65 paisa, free package and Aik second package. And also many exciting value added services like missed call alert, Ramzan value time offer, dial tune, happy hour and many more exciting offers. And products like mobile phone.

ZONG Mobile Android Handset

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 73

ZONG brings to you the new Android handset based on the latest V 2.2 - Froyo Android operating system and that too at an unbelievable price. The Android phone is packed with numerous features that will revolutionize the handset market. You can know your exact Location, find Places to eat or shop or find an ATM near you with a single Touch on the screen. • Handset along with the ZONG SIM for Rs. 10,999. • Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him • Rs 450 of balance divided over 3 moths (Rs 150/month) • 8MB free GPRS per month for 6 month Features of Android Handset • U – 528 MHz QUALCOMM processor • 3.2 MP camera • Bluetooth & Wi-Fi • EDGE ed • USB • Accelerometer • Proximity sensor • email

ZONG usb

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 74

ZONG has finally launched its high-speed wireless Broadband services in major cities of Pakistan. This service will be available with a USB Stick which is ed by a built in SIM with EDGE/GPRS activated. After you have bought the SIM simply you have to plugin in the USB in USB port, and you will be asked to set up some basic instructions and voila you can access the internet on the go. • Price Rs. 8,000/• Unlimited GPRS package Rs. 400/month + tax SMS Charges • Domestic - Rs. 0.5/SMS +tax • International - Rs. 5/SMS +tax • Each month the s will have to recharge the SIM to continue using uninterrupted services @ Rs. 400+tax.

ZONG Handset N281

ZONG is all set to shake the telecom industry with its startling new Touch Screen phone being offered at an unbelievable price. Along with this splendid Touchscreen handset and high-quality camera you will also get an incredible bundle deal of free GPRS and balance to make calls and SMS to any network in Pakistan. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 75

• Handset along with the ZONG SIM for Rs. 6,999. • Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him • Rs 300 of balance divided over 3 months (Rs 100/month) • 6MB free GPRS per month for 3 months Features of Handset N281 • Touch Screen • 2 MP Camera • EDGE • FM Radio • 20MB Internal Memory • Micro SD card ed • 8 Pre-Loaded Bookmarks (which include Facebook, Gmail, Google, CricInfo, ZONG, Wikipedia, Yahoo)

ZONG Handset R231

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 76

The R-231's sleek and stylish design along with its music related functions. The handset is packed with numerous features and a remarkable bundle offer of free calls and SMS to any network in Pakistan. • Handset along with the ZONG SIM for Rs. 3,999. • Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him • Rs 225 of balance divided over 3 months (Rs 75/month) balance is valid for on-net call. Off-net calls and SMS • 6MB free GPRS per month for 3 months Features of Handset R231 • 2 MP Camera • EDGE • FM Radio • 34MB Internal Memory • Micro SD card ed

ZONG Handset G2201

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 77

Following the immense success of our previous affordable handset offers, ZONG is back with another handset deal with the latest affordable handset offer that is bound to catch your interest and attention. The stylish and affordable G 2201 handset coupled with an amazing bundle offer from ZONG. • Handset along with the ZONG SIM for Rs. 1,999. • Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him • 1000 minutes (on-net) • 1000 SMS (on-net) • 2MB free GPRS • Validity of free resources: 15 days Features of Handset G2201 • FM Radio • GPRS ed • Torch

ZONG Handset R221

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 78

The stylish R-221 is an amazing handset packed with a camera, FM Radio, Torch and GPRS. Its classy look and features will definitely attract you. • Handset along with the ZONG SIM for Rs. 2,499. • Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him • Rs 150 of balance divided over 3 months (Rs 50/month) balance is valid for on-net call. Off-net calls and SMS • 6MB free GPRS per month for 3 months Features of Handset R221 • 0.3 MP Camera • GPRS • FM Radio • Torch

ZONG Handset Z100

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 79

The new stylish handset comes with 1000 free minutes and 1000 free SMS but that's not all, among a number of features ZONG is now offering the handset in two different colors to provide the valued customers with the choice as per their preference. • Handset along with the ZONG SIM for Rs. 1,599. • 1000 minutes (on-net) • 1000 SMS (any network) • Validity of free resources: 15 days Features of Handset Z100 • Slim and smart • Torch • FM Radio with loudspeaker • Color Display • 300 Phonebook entries • 100 SMS storage

Available at CSCs of the following cities • Faisalabad • Lahore • Hyderabad • Multan • Gujranwala • Peshawar • Karachi • Islamabad • Rawalpindi

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 80

Price ZONG is offering its products and services at a low price so ZONG is using price penetration because all the packages (postpaid and prepaid) are very low priced and also other value added services are also very low in cost. Some of them are absolutely free of cost like: • Missed Call Alert • MNP • Conference Call As Ufone is giving its customers Uth package and it charge its customer’s hourly rate but ZONG gives its customers a package called location base charging it charge you only one time charges and then whole day free and many more other.

Promotions ZONG is promoting its products and services in many ways like: • Print media • Billboards • TV ads • Mobile Promotions • Internet

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 81

In print media print ads and newspapers are include if ZONG is offering something in a specifilace than ZONG use print media like print ads and newspapers. Billboards are use in all over the country. On many TV channels Ads are promoting ZONG. Mobile promotions like in Multan and Lahore when trucks and buses decorated with ZONG logos and advertising about LBC (Location Base Charges) and Lahore unlimited offers. On many websites ZONG is promoting its packages and offers and also ZONG has its own commercial web site www.zong.com.pk. Place Place means that how a company reach to its customers or how a customer can get product of a company. ZONG is reaching to its customers in the following manners: • Franchises • Customer service centers • Retailers • Through Student Entrepreneurs Franchises and customer service centers are there for customers and also customers can get ZONGs products and services from retailers and student entrepreneurs.

PAK CHINA FRIENDSHIP BUNDLE

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 82

ZONG offers the most affordable international call bundle for calling China, the PakChina Friendship Bundle. Pak-China Friendship dates more than half a century back in time, and over all these years the Chinese nation and the people have extensively contributed toward progress and development of Pakistan via host of historic and on-going projects. These projects vary from some of the most critical defense projects to commercial t venture and business investments. ZonG itself is reflection of this long standing cooperation and brotherhood that has continued to thrive between the two ends of the Silk Route. Over the years, the number of Chinese professionals working in Pakistan has grown manifold, and our Chinese friends have a round-the-year need of calling China to reach out for home and staying connected with their loved ones. In addition, the Pakistani businesses are also trading extensively with Chinese companies. Considering the need for our customers, and potential customers, to bridge the geographical distance between Pakistan and China, this new offering from ZonG effectively provides the most affordable connectivty via International Calls to China. The bundle offers a wide range of options for all strata of China calling customers to subscribe any bundle of choice as per their calling needs, convenience and personal economy. Call to Action • Dial *138# to subscribe • Dial *139# to un-subscribe Subscriber Eligibility All Prepaid and Postpaid Zong customers The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 83

Bundle Details Pak-China Friendship Bundles (IDD ChinaBundles)

Price (PKR) (excl. tax)

Free Minuts

Validity Daily

Rs. 10

12

1 Day

Weekly*

Rs. 50

60

7 Days

15 Days*

Rs. 100

120

15

Rs. 500

600

30

Days Monthly 1 Days * The Weekly and 15 Days Bundle shall be available only for Prepaid Customers. • Customer to subscribe to bundles via USSD Short Code *138# • Customer to un-subscribe to bundles via USSD Short Code *139# • Subscription validity is recursive, once subscribed to a bundle the customer remains subscribed to bundle till the time he/she UN-subscribes. • Offer available on all prepaid and postpaid packages. However, Weekly and 15 Days bundles are available only for prepaid customers. • In case of Postpaid, the first subscription of monthly bundle shall be valid till end of current billing cycle. After current billing cycle, the validity of monthly bundles shall be till end of one month billing cycles. • Free minutes valid for 24 hours a day • International SMS to all destinations (including China) will be charged as per standard tariff • numbers are not eligible for the discount. International Roaming subscribers (own & visiting) not eligible The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 84

• Government taxes apply. All bundle prices mentioned above are Exclusive of Tax. - See more

Pakistan’s Best Daily SMS Bundle @ PKR2.50 + tax!

ZONG always focuses on giving YOU innovative yet hassle-free products to make your SMS communication easier! ZONG was the first operator in Pakistan to introduce Daily SMS Bundle to provide YOU with the simplest means to SMS 24/7. ZONG now has the largest variety of SMS Bundle packages for YOU to choose the package most suitable for YOUR lifestyle. ZONG now introduces its latest SMS Bundle – Pakistan’s Best Daily SMS Bundle @PKR 2.50 + T. To subscribe dial *704# from your mobile. With Pakistan’s Best Daily SMS Bundle @PKR 2.50 + T, ZONG proves it offers the best range of SMS packages for YOU to select – Now Say It All and SMS It All – only with ZONG! 500 SMS for whole day for only Rs 2.50 + T On exceeding 500 SMS, additional SMS will be charged as per tariff plan This bundle is valid for 24 hours only In order to re-subscribe, your number should be active and you must have sufficient balance available. Helpline To speak to Zong’s customer services team, please dial 310 from your mobile.

ZONG Internet

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 85

Time based packages – pay by the minut

Volume based package – pay by the MB

consumed Hourly Package

Default Package

Daily Value Package

Mini Internet Package

Daily Unlimited Package

Monthly Package 2GB

Weekly Package

Monthly Package Truly Unlimited

Good Night offer Hourly Package Pricing Initial Activation Charges Rs. 10(one-time only)* Cost per Minute Rs. 0.25/minute Activation: Dial 905 to activate. Notes: • The validity of this Hourly Package is 30 days. • After its expiry, the default internet charges will be applied as per the data plan subscribed by the . If the subscriber chooses to get the same Hourly Package again after 30 days, he can do it again by dialing 905. Daily Value Package What You Pay:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 86

Initial Subscription Charges* Rs. 10 Daily Charges Rs. 5/day *Initial Subscription Charges are NOT applicable to subs who already have Hourly Package. What You Get: Daily FREE Minutes 60 minute Every additional minute Rs.0.25/min Activation: Dial *906# to activate. Note: • The validity of one FREE hour everyday is 24 hours. • The Daily Charges of Rs.5 are renewed every day. • To unsubscribe, SMS “unsub” to 909 (Unsubscription Charges: Rs.5) • This package is valid for ALL prepaid Zong customers. Daily Unlimited Package What You Pay: Initial Subscription Charges* Rs. 10 Daily Charges Rs. 10/day *Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or Daily Value Package What You Get: Daily 24 hrs UNLIMITED Internet The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 87

Activation: Dial *909# to activate OR SMS “ESUB dailyunlimited” to 906 Note • The Daily Charges of Rs.10 are renewed every day. • To unsubscribe, SMS “unsub dailyunlimited” to 909 (Unsubscription Charges: Rs.5). • This package has NO usage caps! It’s a limited time offer* • This package is valid for ALL prepaid Zong customers. Weekly Package What You Pay: Initial Subscription Charges* Rs. 10 Weekly Charges Rs. 35/week *Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or Daily Value Package What You Get: Send "unsub<space>weekly" to 909@ Rs. 5/sms. Daily FREE Minutes 120 minutes Weekends (Sat & Sun) UNLIMITED Activation Dial *910# to activate OR SMS “ESUB weekly” to 909. Note The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 88

• The weekly charges of Rs.35 are renewed every week. • To unsubscribe, SMS “unsub weekly” to 909 (Unsubscription Charges: Rs.5) • If more than 120 mins are consumed on weekday, they are charged at Rs.0.25/min. • This package is valid for ALL prepaid Zong customers

Good Night Offer What You Pay: Initial Subscription Charges* Rs. 10 Daily Charges Rs. 5/night *Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or Daily Packages or Weekly Package

What You Get: Every Night 11 PM to 9 AM UNLIMITED Internet Activation: Dial *907# to activate Note:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 89

• The daily charges of Rs.5 are renewed every day at 11 PM and are valid upto 9 AM the next day. For example, if you subscribed to this package at 7:00 PM, then the validity will start at 11:00 PM and remain until 9:00 AM the next morning" • To unsubscribe, SMS “unsub gno” to 909 (Unsubscription Charges: Rs.5) • Any usage outside the 11 PM - 9 AM window is charged at Rs.0.25/min. • This package is valid for ALL prepaid Zong customers. Default Package Pricing Initial Activation Charges NONE Cost Rs. 15/MB Rs.0.94/64KB) Activation No need to activate. This is the Default Package. Just open the browser on your mobile phone & start surfing! Mini Internet Package What You Pay: Initial Subscription Charges* NONE Daily Charges Rs. 3.99 What You Get Daily 24 hrs 4 MB Internet Activation SMS “SUB” to 5909 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 90

Notes: • The Daily Charges of Rs.3.99 are renewed every day. • To unsubscribe, SMS “unsub” to 5910. • After consumption of free 4 MBs, every additional MB will be charged at Default Package rate. • This package is valid for ALL prepaid Zong customers Monthly Package (2GB) What You Pay Initial Subscription Charges* NONE Monthly Charges Rs. 200 What You Get Monthly 2 GB Internet Activation Dial *908# to activate OR SMS “SUB 2gb” to 905. Note: • Dial *102# to check remaining data balance. • After consumption of free 2 GBs, every additional MB will be charged at Default Package rate. • Call 310 to unsubscribe.

Monthly Truly Unlimited What You Pay The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 91

Initial Subscription Charges* NONE Monthly Charges Rs. 999 What You Get Monthly UNLIMITED Internet Activation SMS “SUB UNLIMITED” to 905. Note: • Dial *102# to check remaining data balance. • After consumption of free 2 GBs, every additional MB will be charged at Default Package rate. • Call 310 to unsubscribe. SMS Bundles ZONG’s latest SMS Bundles now give YOU the freedom to choose from a variety of SMS packages tailored to suit your budget & needs! Keeping YOUR needs in mind, ZONG offers a diverse range of SMS Bundles for its valued customers. From Daily to Weekly to Monthly and much more, ZONG has the package best suited for you. You can now select the perfect package custom-made to fit y`our lifestyle and usage trend while keeping the affordability in check! to Say It All with ZONG!

Daily Bundle • 500 SMS & 100 MMS for whole day only for Rs. 3.99 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 92

• On exceeding 500 SMS, additional SMS to be charged as per tariff plan • This bundle would be valid for 1 day only * In order to re-subscribe your number should be active and you must have sufficient balance available

Weekly Bundle • 1000 SMS for whole week only for Rs. 10 • On exceeding 1000 SMS, additional SMS to be charged as per tariff plan • This bundle would be valid for 7 days only • In order to re-subscribe your number should be active and you must have sufficient balance available

Fortnightly Bundle • 500 SMS / day for 15 days for only Rs. 50 • On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan • This offer would be valid for 15 days only • In order to re-subscribe your number should be active and you must have sufficient balance available

Monthly Bundle • 500 SMS / day for 30 days for only Rs 80 • On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan • This offer would be valid for 30 days only • In order to subscribe your number should be active and you must have sufficient balance available

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 93

Helpline To speak to Zong’s customer services team, dial 310 for the customer helpline Just SMS <ESUB> to 700. You would receive an SMS asking you to choose from the following bundles – send a reply with 1 for daily, 2 for weekly, 3 for fortnightly, 4 for monthly. To unsubscribe, SMS to 700 Note Zong will SMS you to confirm your package details and charges. Your subscription will automatically begin and you can start using your SMS bundle.

Recharge option Mini load Get the balance loaded from any ZONG outlet for as low as Rs. 10* and upto Rs. 5,000* Note Taxes apply

Card denominations The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 94

Get the balance via scratch cards in Rs. 100*, Rs. 300*, Rs. 500* or Rs. 1,000* from any ZONG outlet Note Taxes apply

Recharge Validity ZONG Denomination (Rs)

Mini Load Validity(Days)

Scratch Card Validity(Days)

10-50

15

51-99

30

100-299

60

60

300-499

90

90

500-999

180

180

1,000 or more

365

365

Example 1- For same denomination loaded twice or more in one day, validity period will be the same. If a customer recharges a scratch card of Rs 100, immediately followed by another scratch card of Rs 100, the total balance accumulated in the customer's will have a validity of 60 days. Example 2 - The validity shall be that of the highest denomination of amount loaded.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 95

• If a customer recharges 2 scratch cards on the same day: one is of Rs 100 and the other one is of Rs 1,000 then as the validity period of scratch card Rs 1,000 is higher (365 days) it will take precedence i.e. the validity period for total amount loaded on that day would be 365 days. • If customer loaded Rs 1,000 (validity 365 days) on 2nd of the month and Rs 100 (validity 60 days) on 12th of the same month, the validity of his balance on 12th will be 355 days as validity is dependent on highest denomination of amount loaded.

Payment Options Now Zong Customers can pay their post paid bills and prepaid can buy recharge round the clock using multiple options • ATM • Call Center of your bank • Online Banking At the moment the service is available for Soneri Bank, UBL and MCB customers. More Banks coming soon.

MNP Campaign Keep your existing number and change your network to ZonG because ZonG is the only network which gives widest coverage, most affordable rates, & variety of packages & offers Click here to activate online http://203.82.55.30/mnp/ How to Activate

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 96

You can also dial 0314-3334455 or visit your nearest retail/ topshop, Franchise, or CSC to change your network to ZonG

ZONG Summarized income statement Revenue Less: Mark

2008 63140 34648

2009 60149 21064

2010 59098 18690

2011 62126 19548

2012 58073 17006

up/Return Gross profit

28492

39085

40408

42578

41067

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 97

Operating expense istrative

34477

27192

27595

29202

25449

expense Bad debts written

1302

908

1236

996

789

off directly Less: Total

35779

28100

28831

30198

26238

operating expense Operating profit Add: Other

(7287) 3958

10985 4267

11577 4466

12380 4833

14829 5220

income Earnings before

(3329)

15252

16043

17213

20049

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

848 (4179) (1464) (2715)

909 14343 5020 9323

406 15637 5473 10164

487 16726 5854 10872

483 19566 6848 12718

ZONG

Summarized Balance sheet Asset Current asset Bank others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability

2008

2009

2010

2011

2012

39064 15044 82800 137448

54220 22097 77731 154048

54464 22206 76894 153564

57757 23103 76197 157057

64298 23088 74298 162334

21914 21914 43828

18572 34132 52704

33876 19071 52947

34749 19753 54502

36485 19886 56371

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 98

Equity Capital Other liability Total equity Total liability and

51000 42620 93620 137448

51000 50344 101344 154048

51000 49617 100617 153564

51000 51555 102555 157057

equity

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 99

51000 54963 105963 162334

ZONG Summarized income statement 2008 100 54.874

2009 100 35.019

2010 100 31.625

2011 100 31.465

2012 100 29.283

45.125

64.98

68.374

68.534

70.716

expense istrative

54.6

45.207

46.693

47.00

43.822

expense Bad debts written

2.062

1.5

2.09

1.60

1.358

off directly Less: Total

56.666

46.717

28.785

48.60

45.181

operating expense Operating profit Add: Other

(11.541) 6.28

18.24 7.049

19.58 7.556

19.927 7.778

25.553 8.954

income Earnings before

(5.272)

25.35

27.146

27.706

34.523

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

1.34 (6.615) (2.31) (4.2)

1.511 23.845 8.345 15.499

0.686 26.459 0.26 17.198

0.783 26.922 9.422 17.499

0.831 33.692 11.797 21.9

Revenue Less: Mark up/Return Gross profit Operating

ZONG Summarized income statement The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 100

2008 63140 34648

2009 60149 21064

-2991 -13584

-4.72 -47.671

28492

39085

10437

36.63

expense istrative

34477

27192

-7285

-21.13

expense Bad debts written

1302

908

-394

-30.26

off directly Less: Total

35779

28100

-7679

-21.46

operating expense Operating profit Add: Other

(7287) 3958

10985 4267

18272 309

250.74 7.8

income Earnings before

(3329)

15252

18581

558.15

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

848 (4179) (1464) (2715)

909 14343 5020 9323

61 18522 6484 12038

7.19 443.38 443.3 443.38

Revenue Less: Mark up/Return Gross profit Operating

ZONG Summarized income statement Revenue Less: Mark up/Return Gross profit Operating expense istrative

2009 60149 21064

2010 59098 18690

-1051 -2374

-1.74s -12.7

39085

40408

1323

3.38

27192

27595

403

1.48

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 101

expense Bad debts written

908

1236

328

36.12

off directly Less: Total

28100

28831

731

2.6

operating expense Operating profit Add: Other

10985 4267

11577 4466

592 199

5.38 4.66

income Earnings before

15252

16043

791

5.18

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

909 14343 5020 9323

406 15637 5473 10164

-503 1294 453 841

-55.18 9.02 9.02 9.02

ZONG Summarized income statement 2010 59098 18690

2011 62126 19548

3028 858

5.12 4.59

40408

42578

2170

5.37

expense istrative

27595

29202

1607

5.82

expense Bad debts written

1236

996

-240

-19.41

Revenue Less: Mark up/Return Gross profit Operating

off directly The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 102

Less: Total

28831

30198

1367

4.74

operating expense Operating profit Add: Other

11577 4466

12380 4833

803 367

6.93 8.21

income Earnings before

16043

17213

1170

7.29

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

406 15637 5473 10164

487 16726 5854 10872

81 1089 381 708

19.95 6.96 6.96 6.96

ZONG Summarized income statement 2011 62126 19548

2012 58073 17006

-4053 -2542

-6.52 -13.00

42578

41067

-1511

-3.54

29202

25449

-3753

-12.85

expense Bad debts written 996

789

-207

-20.78

off directly Less: Total

30198

26238

-3960

-13.11

operating expense Operating profit 12380 Add: Other 4833

14829 5220

2449 387

19.78 8.00

Revenue Less: Mark up/Return Gross profit Operating expense istrative

income The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 103

Earnings before

17213

20049

2836

16.47

interest and tax Less: Interest Profit before tax Less: Taxation Profit after tax

487 16726 5854 10872

483 19566 6848 12718

-4 2840 994 1846

-0.82 16.97 16.97 16.97’

ZONG

Summarized Balance sheet Asset Current asset Others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability Equity Capital Other liability Total equity Total liability and

2008

2009

2010

2011

2012

28.813 10.945 60.240 100

35.196 14.344 50.458 100

35.466 14.46 50.072 100

36.774 14.709 48.515 100

39.608 14.222 45.768 100

15.943 15.943 31.886

12.055 22.156 34.211

22.05 12.418 34.468

22.125 12.576 34.701

22.475 12.25 34.725

37.10 31.00 68.1 100

33.106 32.68 65.786 100

33.21 32.31 65.52 100

32.472 32.82 65.292 100

31.416 33.857 65.273 100

equity

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 104

ZONG

Summarized Balance sheet Asset Current asset Others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability Equity Capital Other liability Total equity Total liability and

2008

2009

39064 15044 82800 137448

54220 22097 77731 154048

14616 7053 -5069 16600

36.90 46.88 6.12 12.07

21914 21914 43828

18572 34132 52704

-3342 12218 8876

-15.25 55.75 20.25

51000 42620 93620 137448

51000 50344 101344 154048

0 7724 7724 16600

0 7.27 7.27 12.07

equity

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 105

ZONG

Summarized Balance sheet Asset Current asset Others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability Equity Capital Other liability Total equity Total liability and

2009

2010

54220 22097 77731 154048

54464 22206 76894 153564

244 109 -837 -484

0.45 0/49 -1.07 0.31

18572 34132 52704

33876 19071 52947

15304 -1506 243

82.4 -44.125 0.45

51000 50344 101344 154048

51000 49617 100617 153564

0 -727 -727 -484

0 -1.44 -1.44 -0.31

equity

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 106

ZONG Summarized Balance sheet

Asset Current asset Others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability Equity Capital Other liability Total equity Total liability and

2010

2011

54464 22206 76894 153564

57757 23103 76197 157057

3293 897 -697 3493

6.046 4.03 -0.906 2.27

33876 19071 52947

34749 19753 54502

873 682 1555

2.57 5.66 2.93

51000 49617 100617 153564

51000 51555 102555 157057

0 1938 1938 3493

0 3.9 3.9 2.27

equity

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 107

ZONG

Summarized Balance sheet Asset Current asset Others asset Operating fixed asset Total asset Liability & equity Current liability Long term liability Total liability Equity Capital Other liability Total equity Total liability and

2011

2012

57757 23103 76197 157057

64298 23088 74298 162334

6541 -15 -1899 5277

11.32 0.06 -2.49 3.35

34749 19753 54502

36485 19886 56371

1736 133 1869

4.99 0.6 3.42

51000 51555 102555 157057

51000 54963 105963 162334

0 3408 3408 5277

0 6.66 6.66 3.35

equity

RATIO ANALYSIS

Gross profit ratio

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 108

=Gross profit / net sales*100 Year 2008 =28492/63140*100 =45.125% Year 2009 =39085/60149*100 =64.98% Year 2010 =40408/59098*100 = 68.374% Year 2011 =42578/62126*100 =68.534% Year 2012 =41067/58073*100 =70.716%

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 109

Gross Profit Ratio 100.00% 80.00% Gross Profit Ratio

60.00% 40.00% 20.00% 0.00% year 2008 year 2009 year 2010 year 2011 year 2012

Interpretation: the answer of gross profit is decreasing and this is not favorable .the gross profit must be increases.

Net Profit ratio =profit /net sales*100 Year 2008 =-2715/63140*100 =-4.2% Year 2009 =9323/60149*100 =15.499% Year 2010 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 110

=10164/59098*100 =17.199% Year 2011 =10872/62126*100 =17.499% Year 2012 =12718/58073*100 =21.9%

Net Profit Ratio 25% 20% 15% Net Profit Ratio

10% 5% 0% -5%

year 2010 year 20111 year 2012

-10%

Interpretation: the answer of net profit ratio is favorable and it increases from -4.2% to 21.9% in 5 years which is favorable.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 111

Operating profit =operating profit/net sales*100 Year 2008 =7287/63140*100 =11.54% Year 2009 =10985/60149*100 =18.29%

Year 2010 =11577/59098*100 =319.58% Year 2011 =12380/62126*100 =19.92% Year 2012 =14829/58073 =25.553%

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 112

Opearting Profit Ratio 30.00% 25.00% 20.00% Opearting Profit Ratio 15.00% 10.00% 5.00% 0.00% year 2009 year 2010 year 2011 year 2012

Interpretation: again the answer of operating ratio is favorable and it increases from year 2009 to 2012 which is very favorable for organization.

Operating expense ratio =operating expense/net sales*100 Year 2008 =35779/63140*100 =56.66% Year 2009 =28100/60149*100 =46.717% Year 2010 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 113

=28831/59098*100 =48.78% Year 2011 =30198/62126*100 =48.6% Year 2012 =26238/58073*100 =45.18%

Opearting Expense Ratio 60.00% 50.00% 40.00% 30.00%

Opearting Expense Ratio

20.00% 10.00% 0.00%

Interpretation: the answer of operating expense ratio is decreasing which means that organization has cut down its expenses which are favorable indication for the organization.

Return on asset

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 114

=Income/total asset Year 2008 =-2715/137448 =-0.019 Year 2009 =9323/154048 =0.06 Year 2010 =10164/153564 =0.066 Year2011 =10872/157057 =0.069 Year 2012 12718/162334 =0.078

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 115

Return on Asset 0.1 0.08 0.06 Return on Asset

0.04 0.02 0 -0.02

year 2009 Year 2010

Year 2011

Year 2012

-0.04

Interpretation: the contribution of assets to income generation is increasing from -0.019 to 0.078 which is an indication that organization uses its assets very effectively. The answer is favorable for organization.

Return on equity =Income/ equity

Year 2008 =-2715/93620 =-0.029 Year 2009 =9323/101344 =0.091 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 116

Year 2010 =10164/100617 =0.10 Year 2011 =10872/102555 =0.106 Year 2012 =12718/105963 =0.12

Return on Equity 0.14 0.12 0.1 0.08

Return on Equity

0.06 0.04 0.02 0 -0.02

year 2009 Yaer 2010 Yaer 2011 Year 2012

-0.04

Interpretation: the answer of return to equity is increases from 2010 to 2012 which is also in favor of the organization.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 117

Total Asset turnover ratio =Sale/asset Year 2008 =63140/137448 =0.459 Year 2009 =60149/154048 =0.39 Year 2010 =59098/153564 =0.38 Year 2011 =62126/157057 =0.395 Year 2012 =58073/162334 =0.3577

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 118

0.5 0.45 0.4 0.35 0.3 0.25

Asset Turnover Ratio

0.2 0.15 0.1 0.05 0 year 2009 Year 2010

Interpretation: the answer to this ratio is decreasing year to year which is not a good sign for the organization as it shows that assets are not properly utilizing by the side of the organization.

Debt ratio =Debt/asset Year 2008 =43828/137448 =31.88% Year 2009 =52704/154048 =34.21% Year 2010 =52947/153564 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 119

=34.47% Year 2011 =54502/157057 =34.7% Year 2012 =56371/162334 =34.72%

Debt Ratio 35.00% 34.00% Debt Ratio

33.00% 32.00% 31.00% 30.00% Year 2010

Year 2011

Year2012

Interpretation: the answer of debt ratio is in maintaining range the organization has to further maintain it on a reasonable range.

Debt to equity =Debt/ equity Year 2008 =43828/93620 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 120

=46.81% Year 2009 =52704/101344 =52% Year 2010 =52947/100617 =52.62% Year 2011 =54502/102555 =53.14% Year 2012 =56371/105963 =53.19%

Debt to Equity Ratio 54.00% 52.00% 50.00%

Debt to Equity Ratio

48.00% 46.00% 44.00% 42.00% year 2009 Year 2010 Year 2011 Year 2012

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 121

Interpretation: the answer of debt to equity ratio is also not constant; the organization has to maintain its debt to equity structure.

Working capital =Current asset- current liability Year 2008 =39904-21914 =17690 Year 2009 =54220-18572 =35648 Year 2010 =54464-33876 =20588 Year 2011 =57757-34749 =23008 Year 2012 =64298-36485 =27813

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 122

Working Capital Ratio 40000 35000 30000 25000

Working Capital Ratio

20000 15000 10000 5000 0 year 2009 Year 2010 Year 2011 Year 2012

Current ratio =current asset/ current liabilities Year 2008 =39904-21914 =1/8 Year 2009 =54220/18572 =2.91 Year 2010 =54464-33876 =1.6 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 123

Year 2011 =57757/34749 =1.66 Year 2012 =64298/36485 =1.76

Current Ratio 4 3

Current Ratio

2 1 0 year 2009

Year 2010

Year 2011

Year 2012

Interpretation: the covering ability of firms to pay of its current liability from the side of the current assets is not so good as the current ratio answer is improving from year to year but it not meet the standard of 2:1.

TIER =EBIT/Interest Year 2008 =-3329/848 =-3.92 The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 124

Year 2009 =15252/909 =16.77 Year 2010 =16043/406 =39.51 Year 2011 =17213/487 =35.34 Year 2012 =20049/483 =41.5

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 125

TIER 100% 90% 80% 70% 60%

TIER

50% 40% 30% 20% 10% 0% year 2008

year 2009

year 2010

year 2011

year 2012

Interpretation TIER measure the firm interest Paying ability. The ZONG Company has more ability to pay interest. PORTER FIVE FORCE MODEL Five forces looks at five key areas namely threat of new entry, power of buyers, power of suppliers, threat of substitutes, and competitive rivalry.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 126

Threat of Potential Entrant As government of Pakistan is showing liberalism in case of telecommunication sector and opened its policies to award new licensees to new mobile service providers so threat of new entry is high.

Bargaining Power of Buyers 

Power of buyer is high in telecommunication sector. There are five market players and players are offering different packages at different prices and a situation of price war is



running. Buyers have a power to buy any package which is suited to them.Cost of switching from one company package to other company package is low. Hence, power of buyers is high.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 127

Bargaining power of Suppliers •The power of suppliers is low in case of telecommunication sector.

Threat of Substitute Government also gave so many land lines and wireless local loop licenses to different companies like PTCL wireless local loop, GO CDMA, WORLD CALL etc. these services in future will be like mobile phone services like they are planning to offer services a lot but currently they are offering SMS and CLI services to their customers.

Rivalry Among Competing Firms in Industry • Currently there are five market players but in future they will the increased in number because there is less barriers to entry the future expected satellite service. • Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service. Thuraya's satellite technology supplements of existing mobile service providers, overcoming the challenges of large geographical areas.

PEST Analysis

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 128

In order to survive and remain profitable in today’s competitive marketplace, Zong need to be able to react and adapt to changes in the external environment and ideally be proactive in impacting these forces. External environment factors can be classified into five general categories: competitive, social/cultural, legal, economic, political, and technological.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 129

Political Factors Political Instability Pakistan is facing political instability causing danger for the telecom industry. But the political factor does not effect on Zong so high because Zong related from china and relationship of china and Pakistan is very strong. Deregulation The telecom sector of Pakistan has successfully liberalized in an efficient, transparent and fastest deregulation of telecom in the region. The Government of Pakistan gave the status of Industry to Pakistan Telecommunication Sector. Changes in Tax Laws Tax rates have been increased day by day government tax rate of call is 15% and recently government increased it by 6 % more.

Economic Factors Gross Domestic Product Telecom sector of Pakistan has a share of almost 2 percent in National GDP. Average Revenue per (ARPU) The average revenue per is falling. It does not affect value able on Zong. Because Zong started in same condition.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 130

Decline in Money Value The decline in Rupee value against the US Dollar, the decrease in the interconnect charges and lower priced tariffs have resulted in an overall decrease of ARPU in US Dollar . Outflow of Capital The ongoing economic turmoil along with the worsening of security conditions in Pakistan has caused an increased outflow of capital from the country.

Technological Factors Technological Development Companies are investing in their infrastructure to not only expand but also to upgrade their existing structure. As the competition is strong ZONG is focusing on its value added services Technological Advancement All companies are providing Multi-media Messaging Services (MMS), General Packet Radio Service (GPRS), Virtual Private Network (VPN), Pocket Stocks, Conference Calling, Wallpapers Animated pictures Polyphonic ring tones (WAP), and Voice Mail at low price. Technological Trends The well-recognized technology trends that are influencing the evolution of the network indicate that: • The cost of a call is becoming even more insensitive to the distance; • The modularity of the network is increasing; • The switching off from one network to another is very easy; The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 131

• The geographic boundaries are irrelevant for emerging technology; • The intelligence and function are moving away from the central office. In these conditions competition is very strong among competitors. Zong is improving itself in technology.

Social factors Strategies according to the need of people While making the marketing strategies company consider the many factors like cultural and social. The study of culture helps to understand the consumer behavior and in turn assists firms to improve their marketing strategies. ZONG has done wonderful job in this perspective. Before entering into market it has done extensive research on the behaviors of the consumers.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 132

SWOT Analysis

SWOT Analysis is to evaluate the business in the market and a strategic planning tool used to evaluate the Threats, Opportunities and Strengths, Weaknesses, involved in a project or in a business venture or in any other situation requiring a decision. This is an important tool which is helpful to formulate strategy. This Matrix is an important matching tool that helps managers develops four types of strategies: • SO Strategies (Strength-Opportunities) • WO Strategies (Weakness-Opportunities) • ST Strategies (Strength-Threats) and The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 133

• WT Strategies (Weakness-Threats) SWOT is defined precisely as follows: •Strengths are attributes of the organization that are helpful to the achievement of the objective. •Weaknesses are attributes of the organization that are harmful to the achievement of the objective. •Opportunities are external conditions that are helpful to the achievement of the objective. •Threats are external conditions that are harmful to the achievement of the objective.

Strength – S Resources •Being multinational company Zong huge resources in of capital. It has billions of capital to invest in various projects. Its offices are luxuriously equipped with every facility. •Zong while choosing people for jobs follow the strategy of choosing the best among all therefore majority of its staff people are highly qualified from renowned universities of Pakistan. Certain people are foreign qualified. •So far CM Pak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million invested at the end of 2008. Network Portability Over 500,000 people have been switched to Zong from other networks High Growth Rate Above table shows clearly about the growth rate of Zong from December 2009 to January 2011. Almost in one year the market share is grew up by 2%. That is why it is also counted in strength of zong.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 134

Zong Mobile Zong also offer mobile phones with very low prices and the SIM having balance of one year (given every month). This is also very effective promotion for zong. Strong Image of Parent Company (CM Pak) Zong have a strong image of their parent company china mobile Pakistan CM Pak. Tha is plus point for Zong. Lowest rate nation wide Zong provide lowest rates as compare to other telecom industry it’s a great thing which is only provided by Zong. Location And Geographical Coverage •Zong is also covering the all cities of Pakistan and in 2008 Zong completed its record sites 1000 in Pakistan its great achievement. •Zong is covering the northern areas of Pakistan rapidly.

Weaknesses – W Bad Image of Paktel Bad image of associate with Paktel. And still now having old staff of paktel. Low Market Share The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 135

Till now zong have low market share 8.9% in January 2011. But the market share of zong increasing rapidly from December 2009 to January 2011. Almost in one year the market share is grew up by 2%. Weak MIS Zong does not have the proper lists of its customers. It has the list but this list is not authentic which is increasing the unauthorized use of its SIM specially pre pay. Owner of SEP issued sometimes unlisted numbers due to personal interest. So that is the weakness of ZONG. Old Staff ZONG Has tilled now old staff of Paktek which is not very much efficient in this era to technology. But now ZONG try to overcome this weakness by retiring the old employees with golden hand shake to those employees.

Opportunities – O Globalization ZONG can expand the globally and can develop it strategy in other countries. Acquiring / Merger As Warid is going in loss and in the condition of liquidations its big opportunity for Zong to acquire Warid telecom. Covering Pak China Border Zong can cover the border of China, with the Karakoram highway (old Silk Route) and can play a vital role in freight transportation. The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 136

Covering Northern Areas China mobiles have huge experience of network operation in similar high mountainous areas in china itself. So it is opportunity for Zong (CM Pak) to cover the northern areas of Pakistan and get good image in the eyes of current s and potential s. New Product As above mentioned China mobiles have large experience of network so Zong can introduce new products such as dish TV. Because Zong have good wireless technology e.g. ZTE, Ericsson, Alcatel and Hawaii etc. So it is easy for Zong to introduce dish TV.

Threats – T Old Stable Companies 1st threat for zong is old stable companies in Pakistan these have good brand image in the eyes of customers. • The Mobilink GSM started operation in the year 1994 • Ufone starts its GSM operation in Pakistan on January 29, 2001 • Telenor acquired the license for providing GSM services in Pakistan in April 2004 • Warid starts GSM cellular services in Pakistan and Bangladesh in October 2006 • But Zong started telecommunication business in Pakistan On January 22, 2007 Attractive Packages By Competitors

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 137

Another threat for Zong is the attractive packages offered by the competitors but the best example is Ufone there are so many packages offered by Ufone. Price War In Pakistan there is 5 cellular companies so that is why bargaining power of buyers is very much high, so there is price war is also threat for new entrant Zong. Economic and Political Condition of Pakistan Economic and political condition of Pakistan is very bad so this is also threat for the companies. Increase in taxes is also threat for the companies.

CONCLUSION After spending time with organization I have figured out that CMPak is quite optimistic about its growth and success. It seems like management has get rid of the old and negative thoughts of ZONG and putting their maximum effort for CMPak’s success. The management has a pre planned level of achievement which they say that they will achieve that in the year 2011. Also the management seems like they are expecting some great promotions in the mean time everyone has crossed fingers. Also the way company has planned to expand the network it seems like the organization will really achieve their targets. They have planned to install 5500 BTS by the en of this year. Till now they have installed 2950 BTS. The management said that you yourself will see the difference by the end of this year. So over all in my view the aggressiveness of company shows that it will soon become a leading cell phone operator of country.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 138

RECOMENDATIONS After working with the organization I would like to recommend certain things to the company. Get rid of the ZONG policies as soon as possible. They must analyze the following for better generation of revenues They suggested following tag lines for CMPak “Give maximum coverage to s” “Communication Reinvented” “Pioneers are back” “Give quality services” Try to co-brand with some IT-based company like Microsoft (Acer) that will surely add value and prestige to the products and services of CMPak especially w.r.t advanced technologies. In future the company can collaborate with banks in order that the customers/s can directly refill their credits or can pay bills through the ATM machines. The company can go for kiosk marketing at places like airports, shopping malls and centers. This marketing technique will promote the brand image.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 139

The Islamia University of Bahawalpur (Rahim Yar Khan Campus) Page 140