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8 facts on mobile commerce growth in Malaysia April 06, 2016

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CK Wong

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Category : ecommerce , malaysia , market , marketing , mcommerce , mobile

Mobile and e-commerce is a buzzword nowadays not only in Malaysia but also many parts of the world. We have done quite a couple of articles on mobile commerce earlier but let's nd out the latest growth trends in of behaviour and m-commerce in Malaysia.

71% adults in Malaysia own smartphone

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Source: We Are Social, 2016

Google-TNS reported 51% back in year 2014 (refer this) and the smartphone penetration among adult population in Malaysia continue to grow to 71% as reported in early year 2016.

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18M Malaysians are active mobile Internet s

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Source: We Are Social, 2016

There are 20.6M active Internet s in Malaysia, and a whopping 18.0M of them

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are also active mobile Internet s. In the same Google-TNS report (2014), 35% connected Malaysians access the Internet only via smartphone.

Mobile has overtook desktop in Malaysia in 2016

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Source: StatCounter, 2016

According to StatCounter, visits to website in Malaysia via mobile has just overtook

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desktop in early year 2016. If you refer back to our report back in year 2013, mobile was only 20%!

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16M Malaysians are using social media via mobile

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Unboxing eCommerce Entrepreneurs:  Ian, Co­Founder of Hermo dlvr.it/Mn7sV5

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Source: We Are Social, 2016

The major contribution behind the growth of mobile Internet usage and m-commerce is de nitely social media, where as there are 16M s active social media via mobile (out of the total 18M active mobile s).

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5 essential tips to grow your Instagram This is the last installment of our Instagram series, read these if you missed earlier! •  How many Instagram s in Malaysia? •  Top

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10... Read also: 12 facts you might not know about mobile in Malaysia

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47% use of mobile to shop online in Malaysia

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Top & Popular E­Commerce Sites in Malaysia

Source: Nielsen Global Survey of E-commerce, 2014

Top 10 marketplaces to sell online in Malaysia

Although PCs still dominate but the use of mobile to shop online has grown to 47% in Malaysia, above global average of 44% and below Asia-Paci c average of 52%. Interesting to note that The Philippines (62%), Indonesia (61%), Vietnam (58%) and Thailand (58%) rank in the top 10 markets globally.

Mobile shopping in Malaysia grow 20% in 2 years 

Analysis on top 10 online shopping sites in Malaysia

The Ultimate Guide to E­Commerce Statistics of Southeast Asia & Malaysia

Top 10 online shopping sites in Malaysia Source: MasterCard Mobile Shopping Survey, 2015

According to MasterCard, Malaysia recorded a signi cant growth of over 20% in mobile shopping growth (% of respondents who have made a purchase via smartphone) from 25.4% in 2012 to 45.6% in 2014. In of growth rate in the span of 2 years, Malaysia is ranked third in Asia Paci c behind Taiwan and India.

Lazada, 11street, Shopee are top 3 Apple apps

LABELS

ecommerce ( 143 )  ecosystem ( 106 ) malaysia ( 98 ) merchant ( 72 ) marketing ( 68 ) highlights ( 47 ) marketplace ( 34 ) market ( 30 ) mobile ( 30 ) sea ( 30 ) macro ( 24 ) guest ( 19 ) startup ( 18 ) payment ( 17 ) conversion ( 16 ) interview ( 14 ) lazada ( 14 ) shipping ( 13 ) socialmedia ( 13 ) howto ( 12 ) rakuten ( 12 ) advertising ( 11 ) facebook ( 11 ) line ( 11 ) retailer ( 11 ) infographic ( 10 ) multichannel ( 10 ) regulation ( 10 ) taiwan ( 10 )

Source: SimilarWeb as of 28 March 2016, check here for latest ranking

zalora ( 10 ) cybersale ( 9 ) ideas ( 9 ) lelong ( 9 ) mdec ( 9 ) #mycybersale

( 8 ) fashion ( 8 ) ful llment ( 8 ) Mobile application is also the battle eld of mobile commerce here as we see the

groupon ( 8 ) amazon ( 7 ) ebay ( 7 )

marketplaces like Lazada, 11street and Shopee dominate the shopping app ranking

omnichannel ( 7 ) product ( 7 )

(in of install) in Apple App Store.

crossborder ( 6 ) google ( 6 ) mcommerce ( 6 ) paypal ( 6 ) qoo10 ( 6 ) creditcard ( 5 ) email ( 5 ) hermo ( 5 ) sponsored ( 5 )

Mudah, Lazada, 11street are top 3 Andoid apps

11street ( 4 ) christyng ( 4 ) guidelines ( 4 ) instagram ( 4 ) janhungtze ( 4 ) pchome ( 4 ) search ( 4 ) singapore ( 4 ) tesco ( 4 ) aeon ( 3 ) alibaba ( 3 ) astro ( 3 ) book ( 3 ) buysilvermalaysia ( 3 ) china ( 3 ) cod ( 3 ) comparison ( 3 ) huawei ( 3 ) livingsocial ( 3 ) maybank ( 3 ) measurement ( 3 ) messaging ( 3 ) milestones ( 3 ) pts ( 3 ) review ( 3 ) seo ( 3 ) slideshare ( 3 ) taobao ( 3 ) warehouse ( 3 ) xiaomi ( 3 ) airasia ( 2 ) althea ( 2 ) anniversary ( 2 ) atoz ( 2 ) banner ( 2 ) bellaammara ( 2 ) blogshop

Source: SimilarWeb as of 28 March 2016, check here for latest ranking

( 2 ) bookcafe ( 2 ) caring ( 2 ) cashback ( 2 ) content ( 2 ) coupon ( 2 ) creative ( 2 ) crm ( 2 ) dasher ( 2 ) ensogo ( 2 )

On another hand, the chart-toppers of Google Play Store like Mudah, Lazada and 11street ed at least 1 million local installs respectively. You can refer to top 10 mobile app for shopping in Malaysia for full ranking and install stats.

fashionvalet ( 2 ) nancial ( 2 ) gameon ( 2 ) getresponse ( 2 ) grocery ( 2 ) gst ( 2 ) hiring ( 2 ) ikea ( 2 ) indonesia ( 2 ) inventory ( 2 ) ipay88 ( 2 ) isis ( 2 ) kakaotalk ( 2 ) korea ( 2 ) line@ ( 2 )

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littlewhiz ( 2 ) malaysiaairlines ( 2 )

Read also: Understanding mobile s, m-commerce, m-payment in

Malaysia

mastercard ( 2 ) matrade ( 2 ) maxaudio ( 2 ) milkadeal ( 2 ) pdpa ( 2 ) pharmacy ( 2 ) prado ( 2 ) privatelabel ( 2 ) samsung ( 2 ) segmentation ( 2 ) sme ( 2 ) sugarscarf ( 2 ) thailand ( 2 ) toysrus ( 2 )

CK WONG

tradegecko ( 2 ) travel ( 2 ) twenty3 ( 2 )

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I N N : W H AT ’ S H O T O . . .

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Yeah...! Mobile ecommerce has gone mobile phone,According to this report i think may it will helps ecommerce business growth.

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