A Case Of Krrish 5cb4o

A Case OF KRRISH : Globalization of Production And Markets of Indian Motion Pictures

Sapna Wadhwa:11303810 Bhawna Panchal:11303618 Dhruv Kumar:

Analysis  The case study is all about the global business of Indian film industry.  This case will help in learning management practices, global management of business and global factors of production.  NRI across world are customer of global released of Indian movie.

Introduction  The History of cinema  Globalization  Film making process  Production  Location

Indian Film Industry  Bollywood is the one of the old movie making industry  Divided in 4 major ages on the basis of its development  Estimated to be around USD 1.5 billion with an average growth rate of 15%  Indian globalization has helped the industry in multinational market

Globalization Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology.

Cont..  Demand of Indian movie in 156 country  In 2006 , 1090 films are produced  Annual growth rate of Indian Film industry 12.6%  Globalization of Indian film industry began in 20th century  Worldwide success of DDLJ showed the new market of Indian films

KRRISH MOVIE

 Krrish is only Indian movie which show Indian Superhero in Mix style  Krrish movie is the best example of Globalization in Indian movie so far  This the first Indian movie which used latest technology which being only used in Hollywood movie.

Cont…..  Rakesh Roshan took the advantage of global factor for making this movie successfull  The strategy of krrish was so simple to treat the world as a one market  Rakesh Roshan chose world best experienced team to direct and shoot this movie in different – different countries.

Film making Process  Process of making Film is a systematic process which followed by several steps after getting idea in story and cast of film  Preproduction  Production  Postproduction

Globalization of Krrish  Due to competitiveness advantage the 60% of the movie made in Singapore.  Action Director Tony from china  Austrailan Sound effects  Premiere shows were organized in Dubai  International media link  Target international cinema hall  Faced competition with superman return and world cup football

Cont…  Payment in dollar mounted the cost of the movie  A deal with STB provide all permission insurance all needed thing to team in advance  Distribution system of movie was in overseas market was excellent  International media was ed  Promotion of movie in india as well as abroad through TV channels

How has Film Industry Evolved through Ages?  1920-1950:-The early days of indian cinema  1950-1960:-A golden age of Indian cinema  1970-1980:-The angry young man awakens  1990-2000:-Bollywood gains global popularity

1920-1950:-The early days of indian cinema  Those days was starting days of Indian cinema. At that time in 1913 the first Indian silent film Raja Harishchandra´ was produced by Dhundiraj Govind Phalke who is known as Dada Saheb Phalke. The most remarkable thing that happened in Indian film industries was in 1931 ,when india‘s first talkie , Alam Ara ´,directed by Ardesh Irani was realesed. Ist colour film was Kisan Khaniya´ in 1937.

1950-1960:-A golden age of Indian cinema

 All time most popular films was produced during this period like Rajkapoor’s Awara in 1951, Guru Dutt’s Pyaasa in 1957, Kagaj ke Phool in 1959. Also some most momentous films of this period were Mughaleazam, Sahib Biwi aur Ghulam, Guide, etc.

1970-1980:-The angry young man awakens  This decade was dominated by artist like Rajesh Khanna, Amitabh Bachchan, Dharmendra, Manoj Kumar, Hema Malini, jaya Bhaduri, etc. Films like Sholey, Deewar, Pakeeza, Abhimaan, golmal, Aanand are some of the most significant films of this time.

1990-2000:-Bollywood gains global popularity  Romantic, musical, family centric films were produced in this decade. Sharukh Khan, Aamir Khan, Salmaan Khan, Kajol, Rani mukharjee,etc. dominated the Indian film industry.

How did the project (Krrish) created taking into consideration Indian Diaspora aboard?  NRI like to watch technology based movie eg- Superman, Spiderman, Ironman etc.  already success movie in global market showed a new path and dimension to indian film industry  Globalization open the gate into enter the business of global market and makes movie with foreign technology and people and gained good expeirence

How did Mr. Rakesh Roshan used two countries competitiveness for the project(india and singapore)  Government permisiion for shooting  Among the asian states singapore is india’s largest trading,investment and export partners.  Singapore corporate tax rate is one of the lowest in asiapecific.

What are the globalization factor that influenced the production of krrish in singapore?how many countries representatives helped in creation of mega success film krrish?

 Economical factor  Political factor  Technological factor

COUNTRIES REPRESENTATIVES  Austraila-sound effect  China-action director  Singapore-location  India-action director  America(Los angles)-special effect

Conclusion “globalization is good as well as bad also”

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