A Study On Customer Satisfaction In Hdfc 294f1d

A study on Customer satisfaction in HDFC bank

INTRODUCTION

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The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ‘in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited’ HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

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HDFC Bank began operations in 1995 with a simple mission to be a World Class Indian Bank. It realized that only a single minded focus on product quality and service excellence would help us get there. Today, the Bank is proud to say that it is well on its way towards that goal.

Cont… 

HDFC bank ltd provides various financial products and services. It operates in three segments:

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Retail Banking,

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Wholesale Banking

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Treasury.

Retail banking 

The Retail banking segment provides various deposit products, including savings s, current s, fixed deposits, and demit s.

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It also offers Auto, personal, commercial vehicle, home, gold, and educational loans; loans Against securities and property and health care finance Working capital finance, construction equipment finance, and as well as credit cards, debit cards, depository, investment Advisory, bill payments, and transactional services.

Whole sale banking 

The wholesale banking Segment provides loans, non-fund facilities, and transaction services to large Corporate, emerging corporate, small and medium enterprise, supply chain, Public sector undertaking, central and state government departments, and Institutional customers.

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This segment’s services include trade services, cash management, and money Market, custodial, tax collection and electronic banking.

Treasury banking 

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The Treasury Services segment operates primarily in areas, such as foreign exchange, money market, interest rate trading, and Equities. As of March 31, 2009HDFC bank had a network of 1,142 branches And 3,295 automated teller machines in 528 cities in India. The company was founded in 1994 and is based in Mumbai, India.

objectives 

To study the association between the demographic variables and it impact on customer satisfaction. Level of satisfaction of customers in ATM services.

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The objective of this study is to measure the level of customer satisfaction in private banking by discussing variable such as service quality and customer loyalty.

Findings 

The first item’s highest mean score is 7.00, which infers that the respondents belongs to below 21 years category feels that “The bank has modern equipment”.

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The second item’s highest mean score is 6.61, which infers that the respondents belongs to 21-30 years category feels that “ Never to busy respond to customer request”

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The third item’s highest mean score is 5.33, which infers that the respondents belongs to 21-30 years category feels that “Bank promises to do something services”.

Suggestion 

Customers of Hdfc bank ltd feel there should be cash deposited in the bank.

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Services for customers should be more flexible.

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Non maintenance charges should be reduced.

 

Conclusion 

Here I conclude that bank should be given proper and responsible service to the customer’s because people expecting good service from the bank. when the banks give good service customer gets satisfied.