A Study On Customer Satisfaction Towards Samsung Mobile Phone At 1t5j3d

A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILE PHONE AT COIMBATORE CITY. PROJECT REPORT Submitted to the Bharathiar University in partial fulfillment of requirements for the degree of BACHELOR OF COMMERCE WITH INFORMATION TECHNOLOGY BHARATHIAR UNIVERSITY SUBMITTED BY S.SARAVANA

(Reg. No 152AJ0203)

SARUMATHI

(Reg. No 152AJ0204)

V.SARADHA PRIYA

(Reg. No 152AJ0205)

SATHYA

(Reg. No 152AJ0206)

G.SURYA

(Reg. No 152AJ0207)\

PP.SOUNDHERYA

(Reg. No 152AJ0208)

R.SUBASHINI

(Reg. No 152AJ0210)

Under The Guidance Of

S.NITHYA PRABHA M.COM., C.A., MBA. Assistant professor Department of commerce with information technology

KG COLLEGE OF ARTS AND SCIENCE Saravanampatti, coimbatore-641 035 OCTOBER-2016

DECLARATION

DECLARATION We hereby declare that the dissertation entitled “A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILE PHONE AT COIMBATORE CITY.”

submitted for the Bachelor of commerce with Information Technology. It is the record of our original work done under the supervision and guidance of Mrs.S.NITHYA PRABHA M.COM., C.A., MBA. Assistant professor Department of commerce with information technology, kg college of arts and science, Coimbatore-35 and the dissertation has not

formed the basis for the reward of B.Com(IT) or any other similar titles to any candidate of any university.

---------------------S.SARAVANA (Reg. No 152AJ0203)

---------------------SARUMATHI

---------------------V.SARADHA PRIYA

(Reg. No 152AJ0204)

(Reg. No 152AJ0205)

---------------------SATHYA

---------------------G.SURYA

---------------------PP.SOUNDHERYA

(Reg. No 152AJ0206)

(Reg. No 152AJ0207)

(Reg. No 152AJ0208)

----------------------R.SUBASHINI (Reg. No 152AJ0210)

------------------------------------SIGNATURE OF THE GUIDE

---------------------------------SIGNATURE OF THE HOD

CERTIFICATION

CERTIFICATION This is to certify that the project report entitled” A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILE PHONE AT COIMBATORE

CITY.” submitted to Bharathiar university in a partial fulfillment of the requirements for the award of the degree of Bachelor of commerce with Information Technology is a record of original work done by us during the period of 2016 at KG COLLEGE OF ARTS AND SCIENCE, under the supervision of Mrs.S.NITHYA PRABHA M.COM., C.A., MBA. Assistant professor in commerce with Information Technology.

Place:

--------------------------

Date:

Signature of the guide

----------------------Signature of HOD

------------------------signature of the principal

Viva-voce examination held on…………………

---------------------Internal examiner

---------------------external examiner

ACKNOWLEDGEMENT ACKNOWLEDGEMENT We express my sincere thanks to Mr. ASHOK BHAKTHAVASALAM and Mrs. DIVYA ASHOK managing trustee and trustee, KG College of arts and science for giving me an opportunity to undergo this course of study and to undertake this project work. We extend my thanks and indebtedness to Dr. R .RAVICHANDRAN secretary, KG College of arts and science for constant encouragement and valuable guidance given to me to complete this project.

We take this opportunity to extend my thanks to Dr. R. ANUJA, PRINCIPAL, KG College of arts and science for providing us necessary facilities in carrying out the course of bachelor of commerce with information technology and also for the valuable suggestions and to under this project. We would also like to thanks Mrs. R. KANCHANA, Head of the department of commerce IT for her constant encouragement. Last but not least, we express our warmth filled thanks to my guide Mrs. S. NITHYAPRABA M.COM..,M.B.A.., assistant professor of the department commerce with information technology for her valuable guidance and .

CONTENTS

CONTENTS

CHAPTER NO CHAPTERI

PARTICULER

PAGE NO

INTRODUCTION&DESIGN OF STUDY

1.1

Introduction

1

1.2

Introduction to the study

2

1.3

Objectives

3

1.4

Research Methodology:

4

1.5

Limitations

4

1.6 1.7

Review of the literature Chapter scheme

5 6

CHAPTERII

COMPANY PROFILE

2.1

History

11

2.2

Profile

14

2.3

Mission

15

2.4

vision

16

2.5

Rewards & achievements

17

2.6

Organization charts

19

2.7

Samsung models

20

CHAPTERIII CHAPTERIV

ANALYSIS AND INTERPRETATION OF DATA FINDING SUGGESTION&CONCLUSION

23to44

4.1

Findings

45

4.2

Suggestions

46

4.3

Conclusion

47

CHAPTERI -V

APPENDIX

5.1

Bibliography

48

LIST OF TABLES LIST OF TABLES S.NO 1 2 3 4 5 6 7 8 9

PARTICULARS GENDER OF RESPONDENTS SHOWING THE AGE LEVEL OF THE RESPONDENTS SHOWING THE OCCUPATION OF THE RESPONDENTS SHOWING THE FAMILY'S MONTHLY INCOME OF THE RESPONDENTS SHOWING THE RESPONDENTS USING SAMSUNG MOBILE PHONE SHOWING THE FREQUENCY OF PURCHASE SHOWING THE NO OF SAMSUNG MOBILE PHONE NEEDED EVERY MONTH SHOWING THE INFLUENCES OF PURCHASE SHOWING THE RESPONDENTS LIKINGS TOWARDS SAMSUNG MOBILE PHONE

PAGE NO 13 15 17 19 21 23 25 27 29

10 11 12 13 14 15 16 17 18 19 20 21

SHOWING THE DISLIKES OF THE RESPONDENTS SHOWING THE RESPONDENT’S CHANGE IN BRAND OF THE SAMSUNG MOBILE PHONE SHOWING THE FREQUENCY OF CHANGE IN BRAND SHOWING THE BRAND OF SAMSUNG MOBILE PHONE USED SHOWING THE EASY AVAILABILITY OF THE SAMSUNG MOBILE PHONE SHOWING THE AWARENESS OF THE SAMSUNG MOBILE PHONE SHOWING THE EFFECTIVE FORM OF MENT SHOWING CELEBRITY ENDORSEMENT PROMPT ON PURCHASES SHOWING THE EFFECT OF SAMSUNG MOBILE PHONE ON HEALTH SHOWING THE PREFERED FLAVOUR OF SAMSUNG MOBILE PHONE SHOWING THE OFFERS THAT INFLUENCES THE PURCHASE SHOWING THE SIZE OF THE SAMSUNG MOBILE PHONE

31 33 35 37 39 41 43 45 47 49 51 53

LIST OF CHARTS LIST OF CHARTS S.NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

PARTICULARS GENDER OF RESPONDENTS SHOWING THE AGE LEVEL OF THE RESPONDENTS SHOWING THE OCCUPATION OF THE RESPONDENTS SHOWING THE FAMILY'S MONTHLY INCOME OF THE RESPONDENTS SHOWING THE RESPONDENTS USING SAMSUNG MOBILE PHONE SHOWING THE FREQUENCY OF PURCHASE SHOWING THE NO OF SAMSUNG MOBILE PHONE NEEDED EVERY MONTH SHOWING THE INFLUENCES OF PURCHASE SHOWING THE RESPONDENTS LIKINGS TOWARDS SAMSUNG MOBILE PHONE SHOWING THE DISLIKES OF THE RESPONDENTS SHOWING THE RESPONDENT’S CHANGE IN BRAND OF THE SAMSUNG MOBILE PHONE SHOWING THE FREQUENCY OF CHANGE IN BRAND SHOWING THE BRAND OF SAMSUNG MOBILE PHONE USED SHOWING THE EASY AVAILABILITY OF THE SAMSUNG MOBILE PHONE SHOWING THE AWARENESS OF THE SAMSUNG MOBILE PHONE

PAGE NO 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42

16 17 18 19 20 21

SHOWING THE EFFECTIVE FORM OF MENT SHOWING CELEBRITY ENDORSEMENT PROMPT ON PURCHASES SHOWING THE EFFECT OF SAMSUNG MOBILE PHONE ON HEALTH SHOWING THE PREFERED FLAVOUR OF SAMSUNG MOBILE PHONE SHOWING THE OFFERS THAT INFLUENCES THE PURCHASE SHOWING THE SIZE OF THE SAMSUNG MOBILE PHONE

44 46 48 50 52 54