Advanced Internet Technology 2y1s65

Advanced Internet Technology Includes Practicals

THE BOOK COVERS �

Search Engine Optimization and Its Objectives

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Developing an SEO Friendly Website

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Responsive Web Design with HTML5 and CSS3

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CSS3 for Deg and developing Pages

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Forms with HTML5 and CSS3

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RIA and Mashup

` 399 /-

ABOUT THE BOOK

ISBN: 9789351197164 • Pages: 436 • Author: Deven Shah

The book is designed to introduce the concept of search engine and help readers determine Search Engine Optimization (SEO) objectives. The readers will be able to understand how to develop on SEO plan prior to site development and will become wellversed with HTML5, CSS3, and responsive Web design. This book will also help the readers to learn the characteristics of RIA, keyword generation, Google analytics, familiarize themselves with responsive Web design, and Amazon/Google or yahoo mashup.

IN THIS BOOK, YOU WILL LEARN ABOUT �

Search Engine Optimization: Understand the basics of a search engine; determine SEO objectives; find the audience for a site; and create pages, content, communities, links, and pay-per-click campaigns

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Responsive Web Design with HTML5 and CSS3: CSS3 and responsive Web design; media queries; HTML5 for responsive design; CSS3 selectors, typography, and color modes; stunning aesthetics with CSS3; conquer forms HTML5 and CSS3

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RIA and Mashup: Characteristics of RIA; Web mashup ecosystem; mashup techniques; comparing AJAX with the traditional approach

ABOUT THE AUTHORS Deven Shah is currently working as a Professor and Principal in one of the oldest engineering college d to Mumbai University. He is an open source Evangelist and pioneered Open Source Based content in the engineering studies at the University level. In the year 2009, he created Private Cloud by using the Open Source Technology in the college to demonstrate how to set up a Virtual Computing Lab. He has received IBM Awards for his work on SOA Security and The IBM Drona Award (2009). His projects have been selected in top 20 best projects in the IBM’s Greta Mind challenges for four consecutive years. He has authored several books on topics like Security, Networking, Linux, etc. He is certified Vulnerability Assessor and has developed various courses by using Open Source Technologies for leading computer institutes in India. He has also carried out various government-funded projects on Security and Cloud Technologies. The proficient team at Dreamtech Press has seized the market of engineering textbooks, bringing excellent content in engineering and technical education to the fore. The team Dreamtech Press is committed to providing excellence in quality of content by judiciously analyzing the needs of its readers and ensuring dedication of its authors and editors in catering to those needs. /dtechpress

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TABLE OF CONTENTS 1 Search Engine Optimization and its Objectives yy Search Engine Basics yy An Introduction to SEO yy Layout of Search Result Pages yy Algorithm-Based Ranking System ŒŒ Relevance and Importance

yy Search Engine Success Factors

yy Media Queries yy ing Differing Viewports ŒŒ Viewports v/s Screen Size

yy Embracing Fluid Layout

ŒŒ Fixed-Width Layouts ŒŒ Fluid or Liquid Layouts yy Flexible Images yy Proportion-Based Grids yy HTML 5 for Responsive Design ŒŒ New Features of HTML5 ŒŒ Structuring an HTML Document ŒŒ Editors and Browsers ed by HTML5 ŒŒ Creating and Saving an HTML Document ŒŒ Validating an HTML Document ŒŒ Viewing an HTML Document ŒŒ Hosting Web Pages/Exploring Elements ŒŒ Horizontal Rules ŒŒ Line Breaks/Paragraph ŒŒ Exploring Multimedia Elements ŒŒ Exploring the FIGURE and FIGCAPTION Elements ŒŒ Exploring ARIA Accessibility ŒŒ Exploring Offline Web Applications ŒŒ Exploring Web Communication ŒŒ Detecting HTML5 and CSS 3 Features Using Modernizr ...and more

5 Forms with HTML5 and CSS3 yy Exploring the FORM Element yy Exploring the INPUT Element ŒŒ ŒŒ ŒŒ ŒŒ ŒŒ ŒŒ ŒŒ ŒŒ ŒŒ

Describing the text Type Describing the color Type Describing the search Type Describing the tel Type Describing the url Type Describing the email Type Describing the Type Describing the datetime-local Type Describing the datetime, date, month, week, and time Types ŒŒ Describing the number and range Types ŒŒ Describing the file Type ŒŒ Describing the hidden Type ŒŒ Describing the checkbox Type ŒŒ Describing the radio Type ŒŒ Describing the submit Type ŒŒ Describing the reset Type Exploring the BUTTON Element Exploring the Multiple-Choice Elements ŒŒ The SELECT Element ŒŒ The OPTION Element ŒŒ The OPTGROUP Element Exploring the TEXTAREA and LABEL Elements Exploring the FIELDSET and LEGEND Elements Describing the DATALIST Element Submitting a Form ŒŒ The enctype Attribute ŒŒ The action Attribute ŒŒ The method Attribute ŒŒ Using the enctype, action, and method Attributes Styling HTML5 Forms with CSS3 ...and more

ŒŒ On the Page SEO group ŒŒ Off the Page SEO Group/Violations yy Determining Search Intent and Delivering Relevant and Fresh Content ŒŒ Estimating Content Quality ŒŒ Link Analysis ŒŒ Evaluating Social Media Signals ŒŒ Disambiguation and Freshness yy Analyzing Ranking Factors ŒŒ Negative Ranking Factors ŒŒ Some More Ranking Factors yy Using Advanced Search Techniques yy Vertical Search Techniques ŒŒ Image Search/Video Search yy ŒŒ News Search/Book and Blog Search yy yy Country-Specific Search Engines yy Determining SEO Objectives ŒŒ Strategic Goals of a SEO Practitioner ŒŒ Understanding Search Engine Traffic and 4 CSS3 for Deg and Developing Pages yy Visitor Intent yy yy Basics of CSS3 ŒŒ Developing SEO Plans Prior to Site yy Œ Œ Understanding the Syntax of CSS Development yy ŒŒ Inserting CSS in an HTML Document ŒŒ SEO for Raw Traffic y y CSS3 Selectors ŒŒ SEO for E-Commerce Sales ŒŒ The Universal Selector ŒŒ SEO for Mindshare/Branding ŒŒ The Type Selector ŒŒ SEO for Lead Generation and Direct ŒŒ The Class Selector Marketing ŒŒ The ID Selector/The Child Selector ŒŒ SEO for Reputation Management yy ŒŒ The Descendant Selector ŒŒ SEO for Ideological Influence ...and more ŒŒ The Adjacent Sibling Selector 6 RIA and Mashup 2 Developing an SEO Friendly Website ŒŒ The Attribute Selectors y y Characteristics of RIA yy Accessibility of Website to Search engine ŒŒ The Query Selector yy Moving From Web 1.0 to Web 2.0 yy Defining Your Site’s Information Architecture yy Pseudo-Classes and Pseudo-Elements ŒŒ Web 2.0 Ecosystem ŒŒ Site Architecture/Structure Design ŒŒ Exploring Pseudo-Classes Principles ŒŒ Technology enabler for Web 2.0 ŒŒ Exploring the Pseudo-Elements ŒŒ Flat and Deep Architectures of a Website yy Web Mashup Ecosystems yy Typography yy Site Auditing to Identify SEO Problems yy Mashup Technologies ŒŒ Popular Font Families yy Web Analytics and Current Server Statistics ŒŒ Mashing on the Web Server Œ Œ Exploring Font Properties in CSS Software ŒŒ RUI Using AJAX ŒŒ Introducing Web Font yy Determining Top Competitors in SEO ŒŒ Mashing with JSON y y CSS Color Modes yy Search Engine Indexing Status yy RIA: AJAX versus Traditional Approach Œ Œ The Opacity Property yy Benchmarking Current Rankings, Traffic Source, ŒŒ Evolution of Web Application ŒŒ The RGBA Value Format and Volumes ŒŒ Problems with Technologies ŒŒ HSL and HSLA Values Format yy Conduct SWOT analysis ŒŒ AJAX—The Solution yy Keyword Generation/Using Google Analytics ŒŒ Using Color Properties ŒŒ Creating a Sample AJAX Application yy Creating and Optimizing Pay-Per-Click yy Stunning Aesthetics with CSS3 yy Technical Background Campaigns ...and more ŒŒ Using the text-shadow Property ŒŒ JavaScript and AJAX ŒŒ Exploring Gradient Properties 3 Responsive Web Deg with HTML5 and ŒŒ JSON Alternative to XML CSS3 ŒŒ Exploring Background of a Web Page ŒŒ Syndication/REST and WS yy CSS3 Transitions/CSS3 Transformations yy Getting Started with HTML5, CSS3, and yy Animations ...and more yy LAB Session ...and more Responsive Web Design Published by:

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