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Sunrise Driving School Operations Location: Rodolfo N. Pelaez Blvd., Cagayan de Oro City(beside Liceo de Cagayan University)

How Do Sunrise Driving School Operate?

Our country has an increasing number of driving schools today. They all use a different system of delivering good driving service to the learner’s applicants and driver’s license. This written report is going to give a standard procedure of how a driving school operates based on the interview that we conducted last July 5, 2010. We interviewed the owner of Sunrise Driving School Corporation himself, Mr. Francis Gabar Tion. The Enrollment Process

Most of their potential clients inquire through Telephone calls and walk-ins. In order for them to successfully, the client should fill-up the registration form required by the school with his/her signature; then pay for the following fees. How much do driving schools cost you?

Driving schools all over the country do not have a standard procedure of how much they charge for driving lessons. Most charge according to the time and effort put to the lesson giving. Sunrise Driving School has different rates, based on the driving course you will be taking up. Standard rates are as follows: Php4,200 for beginner course (10 hours) for 5 days 2hrs/day Php2,800 for refresher course (5 hours) Php420 per hour for a request of extension in their driving lessons Driving schools Hours

You can take lessons for as many hours as you like, depending on the availability of the driving school. Sunrise Driving School starts offering driving lessons hourly from 6am to 7pm everyday. In case of tardiness of the instructor during a scheduled lesson, they would see to it that the student would still have 2-hours training. That is why, it is very important for them to get the numbers of their students because it is their way to inform them if their schedule has been moved. Sunrise’s Years of Existence and Estimate of Students

Sunrise Driving School is operating for four (4) years already. Since their business is doing great, they are planning to branch out to other cities such as Iligan city, Bukidnon, Butuan, etc. Sunrise Driving School has an estimate of 180 students a month or 2160 per year. Employee’s Salaries and Incentives

Sunrise Driving School has a total of 9 employees- Four (4) regular instructors, Three (3) on-call instructors, a Supervisor, an Asst. Supervisor, and a secretary. For a driving instructor, their earnings would be in the required minimum wage- Php232.00/day, and for the Supervisors- Php250.00/day. No work= No pay basis. For employee incentives, the corporation gives out a 1 sack of rice for every 3 months; for every after 60 enrollees, the instructors would receive Php200.00/per student; they also offer a 13th-month pay, PhilHealth and SSS Benefits. Sunrise Driving School advantages

Sunrise Driving School has an added safetysecondary front break in the instructor’s side. Whenever the student would panic during the training, the instructor would also have a control for the pedal brakes, thus minimizing accidents. Plus, their vehicles are all insured. The school also treats his/her customers well. One of their marketing strategies that the owner stressed was that they send Birthday cards to their students (may they have graduated the course or not), through this they are building a good relationship to their clients, so their services would be highly recommended to their friends, family and etc. They also offer a licensing service which helps students in getting their own driver’s license at the LTO office (additional payment). Driving Lessons

For the 5-day Beginner’s course, every day would be different. Even instructors would change in every schedule of your training. • First Day- On plain road/ Highway Driving • Second Day- On Up-hill road Driving • Third day- On down-hill road Driving • Fourth day- On City Driving • Fifth/ Last Day- Evaluation Day Vehicles Used

The Corporation use 6 vehicles for training- 5 cars and 1 SUV (REVO). The school’s vehicles were all brand new when they purchased it; though buying a brand new car has a higher price, but having a secondhand car would be more expensive because of the maintenance needed. Consumptions/ Expenses

The corporation consumes/ expends the following: • Change of 2 front tires in a car for every four (4) months. • A total of 1.5L of gas/hr and 2L of Diesel/hr • Rent Expense for their office- 7k per month Profit

The Corporation would most likely earn over Php1000.00 per student. So basically, for a year, the school would profit for Php2, 160,000.00. “Prayer really makes the business and anyone successful.” - Mr. Tion