Bhel 2d696t

Case study presentation Bharat Electricals Limited (BHEL) Presented By: Deepesh Acharaya

Surendra Acharaya Binod Shrestha Suraj Timilsina

Saurav Timilsina Abhishek Jha

Evaluate the vision and mission statements of BHEL.

• Vision : “To be a world class enterprise committed to enhancing stakeholder value.”

• Mission : “To be an Indian multinational engineering enterprise providing total business solutions through quality products, system and services in the fields of energy, industry, transportation, infrastructures, and other potential areas.”

Reformulated vision • Vision : “To be a global leader through product diversification, market expansion for enhancing value of stake holder.”

• Vision is something that describes what the organization would like to become.

• So, we have changed the vision “ to be a global leader through product diversification, market expansion for enhancing value of stakeholders.”

• This vision deals upon the global leadership area and talks about he product diversification so that there is market expansion due to its various products and services.

• Having 180 products, 14 manufacturing divisions, 8 service center, 18 regional offices and 100 project site.

Mission • “To be an Indian multinational engineering enterprise providing total business solutions through quality products, system and services in the fields of energy, industry, transportation, infrastructures, and other potential areas.”

• The mission of BHEL is meaningful and has set a unique purpose and identifies the scope of the company in term of products and services that its offers.

• The mission also states that it want to become a multinational engineering enterprise in India and its has somehow fulfilled that mission

• BHEL won “India pride award 2017-18 for excellence in heavy industries”

• • • • •

Due to is : HIGH INNOVATION RESEARCH DEVELOPMENT

INVEST IN PEOPLE INVEST IN INDIA MAKE IN INDIA

SWOT analysis a. STRENGTHS b. WEAKNESSES 1.India’s largest engineering manufacture. 1. Bureaucracy and political interventions. 2. Huge capital and government owned. 2. Unable to fulfill the requirements for power 3. Huge investment in planning, human resources, equipment's. R&D, finance and marketing. 3. Lack of global marketing strategy. 4. Market expansion, product diversification

1. 2.

3. 4. 5.

c. OPPORTUNITIES Increasing demand for power. Cost competitive and has potential export opportunities. Merger & acquisition, t-venture (NTPC ) national thermal power corporation. ‘Make in India’ policy Renewable energy

d. THREATS 1. Stiff competition ( talented competitors) 2. FDI ( china , Korea and others) 3.Conflict between government ministries Ministry of power and heavy industries. 4. No formal partnership between NTPC and BHEL

TOWS MATRIX EXTERNAL OPPORTUNITIES

EXTERNAL THREATS

INTERNAL STRENGTHS

Strength and opportunities # increase its market share. # increase the output to meet market demand. # make in India

Strength and threat # formalizing partnership with NTPC and BHEL.

INTERNAL WEAKNESSES

Weaknesses and opportunities # cost leadership. # build online marketing strategy # formulating new bureaucracy policy for employee.

Weaknesses and threat # market segmentation

Thank you