Bmc Report 5q1l18

Steps to fill in the Business Model Canvas. 1. Customer Segments: Customer Segment block is to present the list of Personas, organized by Customer Segment. If you have more than one segment. It is always recommended to prioritize them. ? Who would you pitch first if you could only pitch one? Who next? And so forth ? For whom are we creating value? ? Who are our most important customers? Examples: o Mass Market o Niche Market o Segmented o Diversified o Multi-sided Platform 2. Value Propositions: The Value Propositions business block aims at providing answers to the following questions: ? What value do we deliver to the customer? ? Which one of our customer s problems are we helping to solve? ? What bundles of products and services are we offering to each Customer Segment ? ? Which customer needs are we satisfying? Examples: o characteristics o Newness o Performance o Customization o Getting the Job Done o Design o Brand/Status o Price o Cost Reduction o Risk Reduction o Accessibility o Convenience/Usability 3. Channels: This business block comprises of a list of important Channels, linked to Persona s or Segments if they differ substantially. Make notes on what steps are relevant for each-

GUIDELINES FOR THE FINAL YEAR B.E. PROJECTS 2014 Part 2 16 | Gujarat Technological University (http://www.gtu.ac.in/) | |: [email protected]| Tel: +91-79-2630 069 9 | promotion, sales, service, etc. This business block provides answers to the foll owing questions: ? Through which Channels do our Customer Segments want to be reached? ? How are we reaching them now? ? How are our Channels integrated? ? Which ones work best? ? Which ones are most cost-efficient? ? How are we integrating them with customer routines? 4. Customer Relationship: The customer relationship business block answers the following questions: ? What type of relationship does each of our Customer Segments expect us to esta

blish and maintain with them? ? Which ones have we established? ? How are they integrated with the rest of our business model? ? How costly are they? Examples: o Personal assistance o Dedicated Personal Assistance o Self-Service o Automated Services o Communities o Co-creation 5. Revenue Streams: Revenue Streams block of Business Model Canvas aims at answering the following questions: ? For what value are our customers really willing to pay? ? For what do they currently pay? ? How are they currently paying? ? How would they prefer to pay? ? How much does each Revenue Stream contribute to overall revenues? Types of Revenue Streams: o Asset sale o Usage fee o Subscription Fees o Lending/Renting/Leasing o Licensing o Brokerage fees o Advertising

Part 2 GUIDELINES FOR THE FINAL YEAR B.E. PROJECTS 2014 17 | Gujarat Technological University (http://www.gtu.ac.in/) | |: [email protected]| Tel: +91-79-2630 069 9 | o fixed pricing o List Price o Product feature dependent o Customer segment dependent o Volume dependent o dynamic pricing o Negotiation (bargaining) o Yield Management o Real-time-Market 6. Key Activities: The Key Activities block aims at answering the following set of questions in you r business model: ? What Key Activities do our Value Propositions require? ? Our Distribution Channels? ? Customer Relationships? ? Revenue streams? Categories o Production o Problem Solving o Platform/Network 7. Key Resources: This segment of the business model canvas answers the following questions.

? What Key Resources do our Value Propositions require? ? Our Distribution Channels? Customer Relationships? ? Revenue Streams? Types of resources o Physical o Intellectual (brand patents, copyrights, data) o Human o Financial 8. Key Partnerships: It is always recommended to map Key Partners to Key Activities. If an activity i s key, it s still part of your business model. This is a way to denote which specific Partners are handling various Key Activities for you. This business block is intended to answer the fo llowing questions: ? Who are our Key Partners?

GUIDELINES FOR THE FINAL YEAR B.E. PROJECTS 2014 Part 2 18 | Gujarat Technological University (http://www.gtu.ac.in/) | |: [email protected]| Tel: +91-79-2630 069 9 | ? Who are our key suppliers? ? Which Key Resources are we acquiring from partners? ? Which Key Activities do partners perform? Motivations for partnerships o Optimization and economy o Reduction of risk and uncertainty o Acquisition of particular resources and activities 9. Cost Structure: Cost Structure business block provides a list of Cost Structure elements with no tes on their relationship to Key Activities. This block in the business model answers the following questions: ? What are the most important costs inherent in our business model? ? Which Key Resources are most expensive? ? Which Key Activities are most expensive? ? Is your business more ? Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) ? Value Driven (focused on value creation, value proposition) Sample characteristics o Fixed Costs (salaries, rents, utilities) o Variable costs o Economies of scale o Economies of scope