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1. Analysis of Market Data Market Size The total formula cars market size is around $ 16 billion globally.
Target Customers Average age of our customer is 23-40 years. 1. Our main priority is to sell our cars to global formula cars giants like Audi, Volkswagen, Renault, Red Bull and Ferrari. We will also target them to offer our services and earn profits against it. If our whole car package is not accepted then we can sell to them individual car parts. 2. Our second market is the student in the universities who want to learn about the formula car racing to have hands-on experience with race engineering. We will sell the car through internet as it is available globally. We also offer any service required as demanded by our customers. 3. Our third market is the global elite class who love formula racing and want to get a car manufactured as required by them.
2. Company Strategy What we offer
We offer two things, effortless performance and effortless ownership. a) Suspension system We employ non-parallel unequal double wish bone configuration and 4 wheel independent double A-arm suspension. So we package effortless handling and response. b) Excellent grip and Control We offer good traction and launch control to maximize grip and power. c) Safe and Reliable We also offer high quality carbon aramid impact attenuator on demand. By default we use aluminum impact attenuator which fits perfectly as the minimum viable solution for safety. **On demand we may also offer Full Throttle Auto Upshifts, cruise control to ensure paddle shifters for effortless shifting.
Our Services We have the capacity to meet the demand of car, as asked by the customer, in just 48 hours. We offer 24/7 customer to our s and have the capability to solve any given task as soon as possible.
One stop service solution SERVICE S Free Tuning Guides
Free maintenance for 1 year
24/7 help desk
**We also offer guiding booklets and video instructions to our customers.
Our Business Model Our manufacturing cost of single unit is $15,000 and we will sell the car at the profit of $5000. So the selling cost of single unit for our cost comes out to be $20,000. We are keeping the selling price high to ensure the best quality and good services of our product. We have the capacity to manufacture 1000 cars a year. Following is our business model: For 1000 cars a year, Total Revenues per year= 1,000 * ($ 20,000) = $20,000,000 = $ 20 million Total Profits per year = 1000 * ($ 5,000) = $5,000,000 = $ 5 million
3. Vehicle strategy and Performance; Key Design Features and Key Performance Targets a) Vehicle performance Performance Parameters
Values
Power Weight Top Speed Power/weight Body shell Chassis Impact Attenuator Engine
115 hp or 113.43 bhp 280 kg 136 kph 405.11 bhp / ton Fiber Glass Mild Steel Aluminum Naturally aspirated Engine Suzuki FZR-600 CC Chain Differential Power Train
Power Train Suspension System
Non-parallel, unequal double wish bone configuration and ‘A’ arm suspension
Tires 18”/13” *Body shell can also be made of carbon fiber (on demand)
b) Vehicle Strategy We are deg the car for optimal speed and performance. The design is modern, lightweight, highly streamlined and aerodynamic. Thus our product is safe to drive, affordable to buy and very sustainable solution for the current market of formula cars.
4. Plans for efficient design and manufacturing a) Quality Assurance Our first and foremost strategy will be to manufacture a balanced car that fits perfectly as the price/performance optimized model. We want to serve our target customers as better as we can by keeping up the standards and ensuring quality manufacturing. b) Price/performance Optimization We have prepared a design that is optimized with respect to performance as well as price parameters. Our business model ensures the most optimized point for profitability and at the same time keeps its performance parameters on the top. c) Risk Assessment and Management Our sales engineers will do the risk analyses and our venture partners will also know them. The best way to manage risk is to do public surveys to know
about the product demand and thus regulate its supply. The second way is to employ “market-product fit” techniques before getting into the real business as this completely ensures the minimum viable go to market product and hence risk can be minimized without even compromising our future profits. d) Cheaper Labor and shipping China is the best place in the world where labor is cheapest. So it is the best place to manufacture and assemble cars. For cheaper shipping, we will sign contracts with them and will offer them a negotiable shares in profit. e) Outsourcing (g contracts with other companies to get work done for us) By outsourcing, we will acquire the investment for our product’s production and divide the share percentage as negotiated. We will prefer if the investor brings his/her own management, manufacturing and production team and we will only sell the design and do all the research and development of the car.
5. Key Design Features and 6. Key Performance Targets Performance Parameters
Values
Power Weight Top Speed Power/weight Body shell Chassis Impact Attenuator Engine
115 hp or 113.43 bhp 280 kg 136 kph 405.11 bhp / ton Fiber Glass Mild Steel Aluminum Naturally aspirated Engine Suzuki FZR-600 CC Chain Differential Power Train
Power Train Suspension System Tires
Non-parallel, unequal double wish bone configuration and ‘A’ arm suspension
18”/13”
Target Customers Average age of our customer is 23-40 years. 1. Our main priority is to sell our cars to global formula cars giants like Audi, Volkswagen, Renault, Red Bull and Ferrari. We will also target them to offer our services and earn profits against it. If our whole car package is not accepted then we can sell to them individual car parts. 2. Our second market is the student in the universities who want to learn about the formula car racing to have hands-on experience with race engineering. We will sell the car through internet as it is available globally. We also offer any service required as demanded by our customers. 3. Our third market is the global elite class who love formula racing and want to get a car manufactured as required by them.
2. Company Strategy What we offer
We offer two things, effortless performance and effortless ownership. a) Suspension system We employ non-parallel unequal double wish bone configuration and 4 wheel independent double A-arm suspension. So we package effortless handling and response. b) Excellent grip and Control We offer good traction and launch control to maximize grip and power. c) Safe and Reliable We also offer high quality carbon aramid impact attenuator on demand. By default we use aluminum impact attenuator which fits perfectly as the minimum viable solution for safety. **On demand we may also offer Full Throttle Auto Upshifts, cruise control to ensure paddle shifters for effortless shifting.
Our Services We have the capacity to meet the demand of car, as asked by the customer, in just 48 hours. We offer 24/7 customer to our s and have the capability to solve any given task as soon as possible.
One stop service solution SERVICE S Free Tuning Guides
Free maintenance for 1 year
24/7 help desk
**We also offer guiding booklets and video instructions to our customers.
Our Business Model Our manufacturing cost of single unit is $15,000 and we will sell the car at the profit of $5000. So the selling cost of single unit for our cost comes out to be $20,000. We are keeping the selling price high to ensure the best quality and good services of our product. We have the capacity to manufacture 1000 cars a year. Following is our business model: For 1000 cars a year, Total Revenues per year= 1,000 * ($ 20,000) = $20,000,000 = $ 20 million Total Profits per year = 1000 * ($ 5,000) = $5,000,000 = $ 5 million
3. Vehicle strategy and Performance; Key Design Features and Key Performance Targets a) Vehicle performance Performance Parameters
Values
Power Weight Top Speed Power/weight Body shell Chassis Impact Attenuator Engine
115 hp or 113.43 bhp 280 kg 136 kph 405.11 bhp / ton Fiber Glass Mild Steel Aluminum Naturally aspirated Engine Suzuki FZR-600 CC Chain Differential Power Train
Power Train Suspension System
Non-parallel, unequal double wish bone configuration and ‘A’ arm suspension
Tires 18”/13” *Body shell can also be made of carbon fiber (on demand)
b) Vehicle Strategy We are deg the car for optimal speed and performance. The design is modern, lightweight, highly streamlined and aerodynamic. Thus our product is safe to drive, affordable to buy and very sustainable solution for the current market of formula cars.
4. Plans for efficient design and manufacturing a) Quality Assurance Our first and foremost strategy will be to manufacture a balanced car that fits perfectly as the price/performance optimized model. We want to serve our target customers as better as we can by keeping up the standards and ensuring quality manufacturing. b) Price/performance Optimization We have prepared a design that is optimized with respect to performance as well as price parameters. Our business model ensures the most optimized point for profitability and at the same time keeps its performance parameters on the top. c) Risk Assessment and Management Our sales engineers will do the risk analyses and our venture partners will also know them. The best way to manage risk is to do public surveys to know
about the product demand and thus regulate its supply. The second way is to employ “market-product fit” techniques before getting into the real business as this completely ensures the minimum viable go to market product and hence risk can be minimized without even compromising our future profits. d) Cheaper Labor and shipping China is the best place in the world where labor is cheapest. So it is the best place to manufacture and assemble cars. For cheaper shipping, we will sign contracts with them and will offer them a negotiable shares in profit. e) Outsourcing (g contracts with other companies to get work done for us) By outsourcing, we will acquire the investment for our product’s production and divide the share percentage as negotiated. We will prefer if the investor brings his/her own management, manufacturing and production team and we will only sell the design and do all the research and development of the car.
5. Key Design Features and 6. Key Performance Targets Performance Parameters
Values
Power Weight Top Speed Power/weight Body shell Chassis Impact Attenuator Engine
115 hp or 113.43 bhp 280 kg 136 kph 405.11 bhp / ton Fiber Glass Mild Steel Aluminum Naturally aspirated Engine Suzuki FZR-600 CC Chain Differential Power Train
Power Train Suspension System Tires
Non-parallel, unequal double wish bone configuration and ‘A’ arm suspension
18”/13”
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