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BUSINESS PLAN
TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP, NO 4,JALAN CENDERAWASIH TAMAN INDUSTRI SELANGOR, 58200,SHAH ALAM SELANGOR DARUL EHSAN. WRITER NAME: NOR SYAFIKA BT MOHAMAD DATE OF SUBMISSION: 10th FEBRUARY 2010
INTRODUCTION
introduction • • • • •
Name of the company : T&T Partnership Nature of business : Food Industry profile : Food Industry. Location : Foyer FKP, USIM Date of establish : 30 December 2009 • Factor selecting the business : Have potentials to go furthers in this industry
PURPOSE
PURPOSE • This business plan was prepared to make sure that the business running smoothly according to the plan. • Other than that, this business plan was prepared because this business have potential to progress in the future.
COMPANY BACKGROUND
COMPANY BACKGROUND • • • • • • • • •
Name : Address : E-mail : Tel. No : Format Of business : Type of business : Date of establish : Name of bank : Number :
T&T Partnership Foyer FKP, USIM T&T.com.my 09-4431700 Partnership Foods Selling 30 December 2009 Bank Islam. 00 008 08 0880808
PARTNERS BACKGROUND
GENERAL MANAGER • • • • • • • • • • • • •
Name I/d Address Makmur. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Mohamad Subini Bin Abd. Samat : 910725-06-5681 : No, 41 Block 2 (F) KRTG 10, Pahang Darul : 014- 5098646 : 25 July 1991 : 18 : Single : SPM : I-BEC : Selling and Promoting : Trainer teacher : Student : Food restaurant : [email protected]
MANAGER • • • • • • • • • • • • • • •
Name I/d Address Batu Gajah. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Muhammad Rafiuddin Bin Ruslan. : 911118-08-5749 : Lot 4948 Laluan Sentang 18 RPT Sentang, : 013-5012602 : 18 Nov 1991 : 18 : Single : SPM : I-BEC : Financial : Trainer in bank : Student :-
OPERATION MANAGER • • • • • • • • • • • • • •
Name I/d Address Segambut, K.L. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Asma’ Bt. Othman Jalaluddin : 911003-85-5010 : No 4 Kuarters M, Al-Qurtubi, Taman Sri : 013-3069262 : 03 Oktober1991 : 18 : Single : SPM : ing and I-BEC : Marketing : Selling in at primary school : Student : food business : queenvio [email protected]
SALES MANAGER • • • • • • • • • • • • • •
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nur Athirah Bt. Mohd Noor : 910802-10-6070 : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers : 013-6391103 : 2 August 1991 : 18 : Single : SPM : I-BEC and INSKEN : Finance and selling : Finance manager for entrepreneur club at secondary school : Student : Pioneer Sdn. Bhd. :[email protected]
ISTRATIVE MANAGER • • • • • • • • • • • • • •
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nurliyana Bt. Abd. Nasir. : 910206-10-5856 : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang : 013-6780332 : 6 February 1991 : 18 : Single : SPM : I-BEC :: Working at stall on entrepreneurship day : Student :: [email protected]
ISTRATIVE MANAGER • • • • • • • • • • • • • •
Name I/d Address Sekinchan Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nor Syafika Binti Mohamad : 910618-10-5318 : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400 : 013-2793088 : 18 Jun 1991 : 18 : Single : SPM : I-BEC and National Talk ::: Student :: [email protected]
LOCATION OF THE BUSINESS
BUSINESS LOCATION • Our business location will be located at Foyer, FKP.The physical location of the project where located at nearby parking lot for student and staff. Other activities that currently be held at there were book exhibition, blood donation activities and continuously being used by student for surf internet because free wireless is provided there. Actually this location structure were perfect for selling activities with the open space and it also got basic amenities and utilities such as fan, chair and extension easy for us to use the electricity.
ISTRATIVE PLAN
• VISION • The development of company may be improved from time to time by selling various types of food products that fulfill current market demand. • OBJECTIVE • Our objectives in running this business are to: • Keep business activities run fluently after the planning discussed • Earn the maximum profits • Get the return from investing our money as beginning capital
ORGANIZATION CHART
MANPOWER PLANNING POSITION
NUMBERS OF STAFF
GENERAL MANAGER
1
ISTRATIVE MANAGER
2
SALES MANAGER
1
MANAGER
1
OPERATIONS MANAGER
1
SCHEDULE OF TASK AND RESPONSIBILITIES POSITION
RESPONSIBILITIES
General Manager
to plan, implement and control the overall management of the business
istrative Manager
to cooperate with all manager from vary department
Operation Manager
to determine what is the appropriate goods to sell in current market demand
Sales Manager
to manage the food products distribution to customers
Manager
to record all the cash flows
SCHEDULE OF REMUNERATION POSITION
DAILY SALARY
GENERAL MANAGER
10
ISTRATIVE MANAGER
8
OPERATION MANAGER
8
SALES MANAGER
8
MANAGER
8
OFFICE EQUIPMENT • We do not use any office equipment because the operation only in 2 days. ISTRATIVE BUDGET DETAILS
DAILY EXPENSES(RM)
SALARIES
42
MARKETING PLAN
PRODUCT DESCRIPTION • T&T Partnership is offering variety seafood to our customer. They are boiled and called as you tau fu, toast and fried seafood. For our yoo tau fu, it specialty is our sauce. Our sauces make yoo tau fu more delicious than other yoo tau fu • Besides that we also sold toasts. For the toast we will put margarine and kaya jam. It will attract our customer to buy it for the breakfast. Margarine and kaya jam are favorite among people and they will easy to eat that. • Lastly, we also sales fried seafood to attract customer. Sometimes they will not eat rice and they want eat simple thing and we believe it will increase our profit.
•
TARGET MARKET We have identified our target market that we are willing to sell with .Indeed people in Islamic University Science of Malaysia is our target customer hence we are selling our product there. Staff and student in USIM is our target market and the potential their purchasing is higher as we already have done our survey about it. But we expect that student is our important customer because it is nature for a student has more desire to this kind of food rather than staff in USIM Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"
MARKET SIZE • T&T Partnership Snd. Bhd involve in selling food at foyer FKP in USIM. The business identify its target market is student and staff in the USIM. • Our market size is; Students : 5000 X 50% X RM5.00 = RM12500 Staffs : 1200 X 40% X RM5.00 = RM 2400 TOTAL :
RM 14900
COMPETITION Our competitors that available in market are: Medan Selera Café : Faculty of Economy and Management Faculty of Syari’ah and Law Faculty of Quran and Sunnah Faculty of Leadership and Management Pusat Kemudahan Pelajar.
MARKET SHARE Market share (you tau fu and toasts only) before entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Café : FEM 12% RM 1788 Faculty of Syari’ah and Law 12% RM 1788 Faculty of Quran and Sunnah 12% RM 1788 Faculty of Leadership and Manage12% RM 1788 Pusat Kemudahan Pelajar. 22% RM 3278 TOTAL RM 14900
ADJUSTED MARKET SHARE Adjusted market share (you tau fu and toast ) after entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Café : Faculty of Economy and Management 10% RM 1490 Faculty of Syari’ah and Law 10% RM 1490 Faculty of Quran and Sunnah 10% RM 1490 Faculty of Leadership and Management 10% RM 1490 Pusat Kemudahan Pelajar. 22% RM 3278 T&T Partnership 8% RM 1192 TOTAL RM 14900 Estimated market share for you tau fu and toast for T&T PARTNERSHIP is 8% or RM596 per day (298unit X RM2)
SALES FORECAST SALES FORECAST FOR T&T PARTNERSHIP
DAY
SALES COLLECTION
1ST
RM596
2ND
RM596
MARKETING STRATEGIES 1.PRODUCT STRATEGIES BRAND YONG TAU FU KUNG FU
BOOM TOASTED
OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE IT’S GAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO PREPARE AND EAT.
QUALITY OUR PRODUCT WAS PRODUCING FROM THE SELECTED CERTAIN INGREDIENT WHICH HAS HIGH QUALITY. IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.
DESIGN OUR YONG TAU FU IS MAKE IT BY HAND MADE. IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE SOUCE. OUR PRODUCT IS DESIGN FOR A EASY EATEN.
PACKAGING FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO MAKE IT EASY TO CARRY OR OTHER WORD COMPACT. EASE OF USE OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING TO MAKE CUSTOMER EASY TO EAT.
PRODUCT DIFFERENTIATION THE PRODUCT WAS DESIGN WITH THE DELICIOUS LOOK.
LIABELLING THE PACKAGING ALSO PROVIDE THE INFORMATION ABOUT THE MANUFACTURER, THE CONTAIN OF THE PRODUCT AND USAGE INSTRUCTION.
2.PRICE STRATEGIES WE USED THE COMPETITION BASED PRICING AS OUR PRICING STRATEGIES. WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00
3. DISTRIBUTION STRATEGIES THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF DIRECT TO CUSTOMER
MANUFACTURER CONSUMERS THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT MARKETING CHANNEL OR CHANNEL ONE. IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS SELLING DIRECTLY YO CONSUMERS.
4. PROMOTION STRATEGIES WE OUR PRODUCT USING THE OUTDOOR MENT. WE USE THE BANNER, PAMPLET AND FLYERS. SALES PROMOTION WE ALSO PROVIDE FREE SKYJUICE OTHER THAN WE ALSO PROVIDE THE TESTER FOR OUR CUSTOMER.
MARKETING BUDGETING ITEMS
FIXED EXPENSE
DAY EXPENSE
OTHER EXPENSE
•BANNER
RM 4.00
•MARKETING PERSONAL(SALARY)
RM84.00
•PROMOTION
RM10.00
TOTAL
RM98.00
OPERATION PLAN
PROCESS FLOW CHART Yong Tau Fu : Yong Tau Fu Material Choosen
Immerse in boiling water for 3-5 mins
Dried the materials
.
Cut into pieces
Wrap with plastic or polistrine
Toast Bread : Toasted the bread
Layer it with margarine
Double layer with kaya
Pack it in plastic
MATERIAL REQUIREMENTS ITEMS
QUANTITY REQUIRED
PRICE PER UNIT
TOTAL PURCHASE( RM)
Yong tau fu : Fucuk Panjang
4 packs
Fish Ball
4 packs
RM 4.50/pack RM 4.50/pack
RM 18.00 RM 18.00
RM 4.50/pack Fried Fish Finger
3 packs
RM 13.50 RM 4.50/pack
White Fish Ball
3 packs
RM 13.50 RM 4.50/pack
Pari Putih
3 packs
RM 13.50 RM 4.50/pack
Tauhu Leper bersalut ikan
4 packs
RM 18.00
RM 4.50/pack Prawn Ball
3 packs
RM 13.50 RM 4.50/pack
Wantan
3 packs
RM 13.50 RM 4.50/pack
Seafood Tofu
3 packs
RM 13.50 RM 4.50/pack
Bebola Sotong Sayur
3 packs
RM 13.50
SUPPLIER
Kue tiew
3 packs
RM 2.00/pack
RM 13.50
Red Crab
4 packs
RM 4.50/ pack
RM 18.00
Sayur Kangkung
1.5 kg
RM 0.80/100 gram
RM 12.00
Kacang tumbuk
2 packs
RM 2.00/pack
RM 4.00
Bijan goreng
2 packs
RM 2.00/pack
RM 4.00
Minyak Bijan
1 bottle
RM 3.00/bottle
RM 3.00
Bawang kecil
100 gram
RM 3.50/kg
RM 0.50
Sauce :
Tepung kentang
1 packs
RM 2.00/pack
RM 2.00
Pati kuah pedas
4 packs
RM 3.50/pack
RM 14.00
Pati kuah manis
6 packs
RM 3.50/pack
RM 21.00
Bread Toast :
Bread
6 packs
RM 2.60/pack
RM 15.60
GIANT Supermarket Kaya Jam
3 tins
RM 2.40/bottle
RM 7.20
Margarine
1 pack
RM 4.00/pack
RM 4.00
TOTAL
RM 267.30
MANPOWER REQUIREMENTS Position
Nu.
Job Status
Salary per day (RM)
Total (RM)
General Manager
1
Fulltime
10
10
istrative Manager
2
Fulltime
8
8
Operation Manager
1
Fulltime
8
8
Sales Manager
1
Fulltime
8
8
Manager
1
Fulltime
8
8
TOTAL
42
MACHINES AND EQUIPMENT Item
Nu. Required
Supplier
Price (RM)
1
0
Pot
1
0
Gas Stove
1
0
Scissor
2
Small Basket
16
Basin
2
Ladle
2
0
Corong
2
0
Penyepit
4
0
Mini Gas
8
Rubber Band
1 pack
TOTAL
Giant
Own Equipment
Electronic toaster
0 0
0
32 2 42
OPERATIONS LAYAOUT PLAN SELLING PARTS CASHIER PARTS
BOILER PARTS
OTHERS THINGS PARTS
TOASTED BREAD PART
SERVICES PART
LOCATION Our business location will be located at Foyer, FKP. Our operation will be held in the same place. We will do marketing, istrative and sale our product at Foyer FKP.
OPERATIONS OVERHEAD
ITEM
TOTAL COST
GAS FACILITIES
RM32.00
OPERATION BUDGET Item
Fixed asset
Daily Expenses
Transportation
RM 35.00
Wages Direct Material Equipment
Other Expenses
RM 42.00 RM 265.30 RM 32.00
FINANCIAL PLAN
12.3 PROFORMA CASHFLOW STATEMENT DAY
PER- OPERATION
DAY 1
DAY 2
RM 596
RM 569
RM 569
RM 569
RM 133.65
Rm 133.65
RM 42.00
RM 42.00
RM 16.00
RM 16.00
RM 191.65
RM 191.65
CASH IN FLOW Capital
RM 600
sales/services TOTAL CASH INFLOW
RM 600
CASH EXPENSES/ OUTFLOW
Operation Expenditure Transportation
RM 35.00
Direct Material Marketing Expenditure Advertising
RM 4.00
istrative Expenditure
Salaries Capital Expenditure Gas Deposit
RM 45.00
Total cash outflow
RM 84.00
beginning Cash Balance
RM 50.00
CONCLUSION
From the beginning until the end of this business plan flow, we all can conclude that our business plan have presented the ten flows briefly. Secondly, we also can see that this plan can be divided into five domain segment which is istrative, marketing, operating, and financial segment. In addition, we also can plan and make budget how to operate our business smoothly based on this plan. Other than that we also can determine the cost & price by go trough it. Lastly, this plan shows that we might have a bright future in this field and we hope our company become more successful and for sure gain more profit.
PICTURES
EXCLUSIVE APRECIATION TO :
PN HASLINDA HARON GROUP 1
MAIN SPONSOR:
HIKMAH FOOD SPECIALITIES SDN BHD
GROUP 2 GROUP 3 GROUP 4
TAMHIDI ING AND MUAMALAT
BUSINESS PLAN
TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP, NO 4,JALAN CENDERAWASIH TAMAN INDUSTRI SELANGOR, 58200,SHAH ALAM SELANGOR DARUL EHSAN. WRITER NAME: NOR SYAFIKA BT MOHAMAD DATE OF SUBMISSION: 10th FEBRUARY 2010
INTRODUCTION
introduction • • • • •
Name of the company : T&T Partnership Nature of business : Food Industry profile : Food Industry. Location : Foyer FKP, USIM Date of establish : 30 December 2009 • Factor selecting the business : Have potentials to go furthers in this industry
PURPOSE
PURPOSE • This business plan was prepared to make sure that the business running smoothly according to the plan. • Other than that, this business plan was prepared because this business have potential to progress in the future.
COMPANY BACKGROUND
COMPANY BACKGROUND • • • • • • • • •
Name : Address : E-mail : Tel. No : Format Of business : Type of business : Date of establish : Name of bank : Number :
T&T Partnership Foyer FKP, USIM T&T.com.my 09-4431700 Partnership Foods Selling 30 December 2009 Bank Islam. 00 008 08 0880808
PARTNERS BACKGROUND
GENERAL MANAGER • • • • • • • • • • • • •
Name I/d Address Makmur. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Mohamad Subini Bin Abd. Samat : 910725-06-5681 : No, 41 Block 2 (F) KRTG 10, Pahang Darul : 014- 5098646 : 25 July 1991 : 18 : Single : SPM : I-BEC : Selling and Promoting : Trainer teacher : Student : Food restaurant : [email protected]
MANAGER • • • • • • • • • • • • • • •
Name I/d Address Batu Gajah. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Muhammad Rafiuddin Bin Ruslan. : 911118-08-5749 : Lot 4948 Laluan Sentang 18 RPT Sentang, : 013-5012602 : 18 Nov 1991 : 18 : Single : SPM : I-BEC : Financial : Trainer in bank : Student :-
OPERATION MANAGER • • • • • • • • • • • • • •
Name I/d Address Segambut, K.L. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Asma’ Bt. Othman Jalaluddin : 911003-85-5010 : No 4 Kuarters M, Al-Qurtubi, Taman Sri : 013-3069262 : 03 Oktober1991 : 18 : Single : SPM : ing and I-BEC : Marketing : Selling in at primary school : Student : food business : queenvio [email protected]
SALES MANAGER • • • • • • • • • • • • • •
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nur Athirah Bt. Mohd Noor : 910802-10-6070 : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers : 013-6391103 : 2 August 1991 : 18 : Single : SPM : I-BEC and INSKEN : Finance and selling : Finance manager for entrepreneur club at secondary school : Student : Pioneer Sdn. Bhd. :[email protected]
ISTRATIVE MANAGER • • • • • • • • • • • • • •
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nurliyana Bt. Abd. Nasir. : 910206-10-5856 : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang : 013-6780332 : 6 February 1991 : 18 : Single : SPM : I-BEC :: Working at stall on entrepreneurship day : Student :: [email protected]
ISTRATIVE MANAGER • • • • • • • • • • • • • •
Name I/d Address Sekinchan Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Nor Syafika Binti Mohamad : 910618-10-5318 : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400 : 013-2793088 : 18 Jun 1991 : 18 : Single : SPM : I-BEC and National Talk ::: Student :: [email protected]
LOCATION OF THE BUSINESS
BUSINESS LOCATION • Our business location will be located at Foyer, FKP.The physical location of the project where located at nearby parking lot for student and staff. Other activities that currently be held at there were book exhibition, blood donation activities and continuously being used by student for surf internet because free wireless is provided there. Actually this location structure were perfect for selling activities with the open space and it also got basic amenities and utilities such as fan, chair and extension easy for us to use the electricity.
ISTRATIVE PLAN
• VISION • The development of company may be improved from time to time by selling various types of food products that fulfill current market demand. • OBJECTIVE • Our objectives in running this business are to: • Keep business activities run fluently after the planning discussed • Earn the maximum profits • Get the return from investing our money as beginning capital
ORGANIZATION CHART
MANPOWER PLANNING POSITION
NUMBERS OF STAFF
GENERAL MANAGER
1
ISTRATIVE MANAGER
2
SALES MANAGER
1
MANAGER
1
OPERATIONS MANAGER
1
SCHEDULE OF TASK AND RESPONSIBILITIES POSITION
RESPONSIBILITIES
General Manager
to plan, implement and control the overall management of the business
istrative Manager
to cooperate with all manager from vary department
Operation Manager
to determine what is the appropriate goods to sell in current market demand
Sales Manager
to manage the food products distribution to customers
Manager
to record all the cash flows
SCHEDULE OF REMUNERATION POSITION
DAILY SALARY
GENERAL MANAGER
10
ISTRATIVE MANAGER
8
OPERATION MANAGER
8
SALES MANAGER
8
MANAGER
8
OFFICE EQUIPMENT • We do not use any office equipment because the operation only in 2 days. ISTRATIVE BUDGET DETAILS
DAILY EXPENSES(RM)
SALARIES
42
MARKETING PLAN
PRODUCT DESCRIPTION • T&T Partnership is offering variety seafood to our customer. They are boiled and called as you tau fu, toast and fried seafood. For our yoo tau fu, it specialty is our sauce. Our sauces make yoo tau fu more delicious than other yoo tau fu • Besides that we also sold toasts. For the toast we will put margarine and kaya jam. It will attract our customer to buy it for the breakfast. Margarine and kaya jam are favorite among people and they will easy to eat that. • Lastly, we also sales fried seafood to attract customer. Sometimes they will not eat rice and they want eat simple thing and we believe it will increase our profit.
•
TARGET MARKET We have identified our target market that we are willing to sell with .Indeed people in Islamic University Science of Malaysia is our target customer hence we are selling our product there. Staff and student in USIM is our target market and the potential their purchasing is higher as we already have done our survey about it. But we expect that student is our important customer because it is nature for a student has more desire to this kind of food rather than staff in USIM Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"
MARKET SIZE • T&T Partnership Snd. Bhd involve in selling food at foyer FKP in USIM. The business identify its target market is student and staff in the USIM. • Our market size is; Students : 5000 X 50% X RM5.00 = RM12500 Staffs : 1200 X 40% X RM5.00 = RM 2400 TOTAL :
RM 14900
COMPETITION Our competitors that available in market are: Medan Selera Café : Faculty of Economy and Management Faculty of Syari’ah and Law Faculty of Quran and Sunnah Faculty of Leadership and Management Pusat Kemudahan Pelajar.
MARKET SHARE Market share (you tau fu and toasts only) before entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Café : FEM 12% RM 1788 Faculty of Syari’ah and Law 12% RM 1788 Faculty of Quran and Sunnah 12% RM 1788 Faculty of Leadership and Manage12% RM 1788 Pusat Kemudahan Pelajar. 22% RM 3278 TOTAL RM 14900
ADJUSTED MARKET SHARE Adjusted market share (you tau fu and toast ) after entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Café : Faculty of Economy and Management 10% RM 1490 Faculty of Syari’ah and Law 10% RM 1490 Faculty of Quran and Sunnah 10% RM 1490 Faculty of Leadership and Management 10% RM 1490 Pusat Kemudahan Pelajar. 22% RM 3278 T&T Partnership 8% RM 1192 TOTAL RM 14900 Estimated market share for you tau fu and toast for T&T PARTNERSHIP is 8% or RM596 per day (298unit X RM2)
SALES FORECAST SALES FORECAST FOR T&T PARTNERSHIP
DAY
SALES COLLECTION
1ST
RM596
2ND
RM596
MARKETING STRATEGIES 1.PRODUCT STRATEGIES BRAND YONG TAU FU KUNG FU
BOOM TOASTED
OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE IT’S GAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO PREPARE AND EAT.
QUALITY OUR PRODUCT WAS PRODUCING FROM THE SELECTED CERTAIN INGREDIENT WHICH HAS HIGH QUALITY. IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.
DESIGN OUR YONG TAU FU IS MAKE IT BY HAND MADE. IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE SOUCE. OUR PRODUCT IS DESIGN FOR A EASY EATEN.
PACKAGING FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO MAKE IT EASY TO CARRY OR OTHER WORD COMPACT. EASE OF USE OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING TO MAKE CUSTOMER EASY TO EAT.
PRODUCT DIFFERENTIATION THE PRODUCT WAS DESIGN WITH THE DELICIOUS LOOK.
LIABELLING THE PACKAGING ALSO PROVIDE THE INFORMATION ABOUT THE MANUFACTURER, THE CONTAIN OF THE PRODUCT AND USAGE INSTRUCTION.
2.PRICE STRATEGIES WE USED THE COMPETITION BASED PRICING AS OUR PRICING STRATEGIES. WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00
3. DISTRIBUTION STRATEGIES THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF DIRECT TO CUSTOMER
MANUFACTURER CONSUMERS THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT MARKETING CHANNEL OR CHANNEL ONE. IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS SELLING DIRECTLY YO CONSUMERS.
4. PROMOTION STRATEGIES WE OUR PRODUCT USING THE OUTDOOR MENT. WE USE THE BANNER, PAMPLET AND FLYERS. SALES PROMOTION WE ALSO PROVIDE FREE SKYJUICE OTHER THAN WE ALSO PROVIDE THE TESTER FOR OUR CUSTOMER.
MARKETING BUDGETING ITEMS
FIXED EXPENSE
DAY EXPENSE
OTHER EXPENSE
•BANNER
RM 4.00
•MARKETING PERSONAL(SALARY)
RM84.00
•PROMOTION
RM10.00
TOTAL
RM98.00
OPERATION PLAN
PROCESS FLOW CHART Yong Tau Fu : Yong Tau Fu Material Choosen
Immerse in boiling water for 3-5 mins
Dried the materials
.
Cut into pieces
Wrap with plastic or polistrine
Toast Bread : Toasted the bread
Layer it with margarine
Double layer with kaya
Pack it in plastic
MATERIAL REQUIREMENTS ITEMS
QUANTITY REQUIRED
PRICE PER UNIT
TOTAL PURCHASE( RM)
Yong tau fu : Fucuk Panjang
4 packs
Fish Ball
4 packs
RM 4.50/pack RM 4.50/pack
RM 18.00 RM 18.00
RM 4.50/pack Fried Fish Finger
3 packs
RM 13.50 RM 4.50/pack
White Fish Ball
3 packs
RM 13.50 RM 4.50/pack
Pari Putih
3 packs
RM 13.50 RM 4.50/pack
Tauhu Leper bersalut ikan
4 packs
RM 18.00
RM 4.50/pack Prawn Ball
3 packs
RM 13.50 RM 4.50/pack
Wantan
3 packs
RM 13.50 RM 4.50/pack
Seafood Tofu
3 packs
RM 13.50 RM 4.50/pack
Bebola Sotong Sayur
3 packs
RM 13.50
SUPPLIER
Kue tiew
3 packs
RM 2.00/pack
RM 13.50
Red Crab
4 packs
RM 4.50/ pack
RM 18.00
Sayur Kangkung
1.5 kg
RM 0.80/100 gram
RM 12.00
Kacang tumbuk
2 packs
RM 2.00/pack
RM 4.00
Bijan goreng
2 packs
RM 2.00/pack
RM 4.00
Minyak Bijan
1 bottle
RM 3.00/bottle
RM 3.00
Bawang kecil
100 gram
RM 3.50/kg
RM 0.50
Sauce :
Tepung kentang
1 packs
RM 2.00/pack
RM 2.00
Pati kuah pedas
4 packs
RM 3.50/pack
RM 14.00
Pati kuah manis
6 packs
RM 3.50/pack
RM 21.00
Bread Toast :
Bread
6 packs
RM 2.60/pack
RM 15.60
GIANT Supermarket Kaya Jam
3 tins
RM 2.40/bottle
RM 7.20
Margarine
1 pack
RM 4.00/pack
RM 4.00
TOTAL
RM 267.30
MANPOWER REQUIREMENTS Position
Nu.
Job Status
Salary per day (RM)
Total (RM)
General Manager
1
Fulltime
10
10
istrative Manager
2
Fulltime
8
8
Operation Manager
1
Fulltime
8
8
Sales Manager
1
Fulltime
8
8
Manager
1
Fulltime
8
8
TOTAL
42
MACHINES AND EQUIPMENT Item
Nu. Required
Supplier
Price (RM)
1
0
Pot
1
0
Gas Stove
1
0
Scissor
2
Small Basket
16
Basin
2
Ladle
2
0
Corong
2
0
Penyepit
4
0
Mini Gas
8
Rubber Band
1 pack
TOTAL
Giant
Own Equipment
Electronic toaster
0 0
0
32 2 42
OPERATIONS LAYAOUT PLAN SELLING PARTS CASHIER PARTS
BOILER PARTS
OTHERS THINGS PARTS
TOASTED BREAD PART
SERVICES PART
LOCATION Our business location will be located at Foyer, FKP. Our operation will be held in the same place. We will do marketing, istrative and sale our product at Foyer FKP.
OPERATIONS OVERHEAD
ITEM
TOTAL COST
GAS FACILITIES
RM32.00
OPERATION BUDGET Item
Fixed asset
Daily Expenses
Transportation
RM 35.00
Wages Direct Material Equipment
Other Expenses
RM 42.00 RM 265.30 RM 32.00
FINANCIAL PLAN
12.3 PROFORMA CASHFLOW STATEMENT DAY
PER- OPERATION
DAY 1
DAY 2
RM 596
RM 569
RM 569
RM 569
RM 133.65
Rm 133.65
RM 42.00
RM 42.00
RM 16.00
RM 16.00
RM 191.65
RM 191.65
CASH IN FLOW Capital
RM 600
sales/services TOTAL CASH INFLOW
RM 600
CASH EXPENSES/ OUTFLOW
Operation Expenditure Transportation
RM 35.00
Direct Material Marketing Expenditure Advertising
RM 4.00
istrative Expenditure
Salaries Capital Expenditure Gas Deposit
RM 45.00
Total cash outflow
RM 84.00
beginning Cash Balance
RM 50.00
CONCLUSION
From the beginning until the end of this business plan flow, we all can conclude that our business plan have presented the ten flows briefly. Secondly, we also can see that this plan can be divided into five domain segment which is istrative, marketing, operating, and financial segment. In addition, we also can plan and make budget how to operate our business smoothly based on this plan. Other than that we also can determine the cost & price by go trough it. Lastly, this plan shows that we might have a bright future in this field and we hope our company become more successful and for sure gain more profit.
PICTURES
EXCLUSIVE APRECIATION TO :
PN HASLINDA HARON GROUP 1
MAIN SPONSOR:
HIKMAH FOOD SPECIALITIES SDN BHD
GROUP 2 GROUP 3 GROUP 4
TAMHIDI ING AND MUAMALAT
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