Chapter 1 - Introduction To Business Communication 363i6k

BUW 123 – USINESS COMMUNICATIO By: Abdul Rahman Abdul Manaf

CHAPTER 1: INTRODUCTION TO BUSINESS COMMUNICATION

WHAT IS BUSINESS?

Firm | Enterprise | Organisation | Cooperative | Services | Customers| Profit | Professional

Definition of Business • A person, partnership, or corporation engaged in commerce, manufacturing, or a service; profitseeking enterprise or concern. • An organisation designed to provide goods and/or services to consumers. • The management of individuals to maintain collective productivity to accomplish particular creative and productive goals (usually to generate profit)

Classifications • Businesses are classified in many ways. One of the most common focuses on the primary profitgenerating activities of a business: 1. 2. 3. 4. 5. 6. 7. 8.

Agriculture and mining businesses Financial businesses Manufacturers produce products Real estate businesses Retailers and Distributors Service Businesses Transportation businesses Utilities

Management • The study of the efficient and effective operation of a business is called management. • Management, among others focus on organisational behavior to achieve individual and group dynamics in an organizational setting. • It is through this context that communication plays a significant role in shaping the way people communicate in business setting.

WHAT IS COMMUNICATION?

Transfer information | Process | Sender | Receiver | Meaning | Understanding | Message

Definition of Communication • Transfer of information from one source to another • Two-way process • A process whereby information is encoded and imparted by sender to a receiver via a channel/medium • A process by which we assign and convey meaning in an attempt to create shared understanding

As such… “Communication is a process to create, maintain or demolish meaningful between sources and receivers through speaking, writing or signaling”

Based on the definition…  The following principles apply: 1. Communication is a process 2. Communication involves meaning 3. Communication may be positive, negative or neutral 4. Communication may involve one or more channels

Eight Elements of the Communication Process 1. 2. 3. 4. 5. 6. 7. 8.

Source Encoding Message Channel Decoding Receiver Noise

The Communication Process

1. Sources

Elements of Communication

 Any process of communication must begin with a source  the initiator (a speaker / writer)  For communication to occur, someone must originate the message i.e. the source  All message by the source will go through a process of encoding

2. Encode  ‘Raw’ entity, in the form of idea  Translation process of the intended message  Communication process cannot occur until the source translate what is within to an external message.

3.Message

Elements of Communication

– An information which is sent from a source to a receiver. – Any thought or idea expressed and prepared in a form suitable for transmission by any means of communication. – 2 types of message: a) Verbal

A verbal message is an exchange of information using words. Examples include face-to-face communication, telephone calls, voicemails, etc. b) Nonverbal A nonverbal message is communicated through actions or behaviors rather than words. Examples include the use of body language and the actions made by an individual or idea.

Elements of Communication 4. Channels

– Medium through the message is sent. – Electronic channels: telephones, television, radio, e-mail, etc. – Written channels: letters, memos, magazines, reports, manuals, books, etc. – Oral channels: conversation, discussion, facial expression, tone of voice, etc.

Elements of Communication 5. Decode – –

At the receiver’s end. Converting the idea into words or gestures that will convey meaning.

6. Receiver – –

The recipient of the message. Receivers may be the readers of the letters, memos, or listener of oral communication during the meeting.

Elements of Communication 7.

– Response from the other party to the message sent by the speaker. – 5 characteristics of : a) b) c) d) e)

Type : verbal / nonverbal Time: immediate / delayed Channel: oral / written Direction: positive / negative / neutral Quality: clear / ambiguous

Elements of Communication 8. Noise –

Anything that disrupts communications process. 3 types of noise:

– • •

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Physical – loud music, people talking loudly, etc. Psychological - preconceived notions we bring to conversations, such as racial stereotypes, reputations, biases, and assumptions. Semantic - caused by the sender. i.e, the encoder and occur by speaking grammar that the decoder cannot understand and by speaking technical language

The Communication Process

COMMUNICATING IN ORGANISATIONS Business communicators create and exchange knowledge that are critical to fostering innovation. This act of exchanging information is executed by communicating internally and externally.

“The process of establishing a common understanding between or among people within business environment”. -Definition of Business Communication

Business Communication • 90% of all business transactions involve written communication. • Most managers and executives in today’s business setting now write their own email, memos and letters on their computer as it is faster and more efficient. • As such, the requisition and skill in business communication has become the essential for all to acquire.

Business Communication • In the challenging world of business, a company must always remain competitive. • To keep it in line with others, the ability to create and exchange innovative knowledge is crucial. • The act of exchanging information is mediated through communication – by means of internal or external

Internal

The bottom line is to identify the communication needs to different audiences and in different contexts with the aim at building awareness to the audiences.

Goals of Business Communication

• The sender has primary responsibility for communication process: 1. 2. 3. 4.

Receiver understanding Receiver response Favourable relationship Organisational goodwill

Patterns of Business Comm. • Internal Communication Pattern – Organisational communication flows in all directions. – Network may be planned or unplanned.

• Formal Communication – Business related. – Planned. – Flows in all directions.

• Informal Communication – Is not planned by the organisation – Flows in all directions. – Develops and maintains positive human relationships

Patterns of Business Comm. • Serial Communication

– Chain transmission of information. – Messages are usually changed ~ as they are sent from one member of the chain to another. – Each sender may omit, modify, or add details to the messages. – Four techniques to assist in maintaining the accuracy of theSENDERS message:SHOULD: RECEIVERS SHOULD: Keep the message simple

Take notes

Request

Repeat the message

Patterns of Business Comm.

• External Communication Patterns – Organisations communicate with many external publics. – External communication can be formal or informal. – E.g. customers, suppliers, competitors, the media, governmental agencies, and general public. – May be oral or written.

Type of Business Communication • Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. • Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to business communication. Effective business communication helps in building goodwill of an organization.

Business Communication can be of two types:

• Oral Communication - An oral communication can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication would be - Grapevine. • Written Communication - Written means of business communication includes - agenda, reports, manuals etc.

Oral Communication • Oral communication implies communication through mouth. • It includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication. • Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust.

Advantages of Oral Communication

1. There is high level of understanding and transparency in oral communication as it is interpersonal. 2. There is no element of rigidity in oral communication. There is flexibility for allowing changes in the decisions previously taken.

Advantages of Oral Communication – cont… 3. The is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay.

4. Oral communication is not only time saving, but it also saves upon money and efforts. 5. Oral communication is best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over.

Advantages of Oral Communication – cont… 6. Oral communication is an essential for teamwork and group energy. 7. Oral communication promotes a receptive and encouraging morale among organizational employees. 8. Oral communication can be best used to transfer private and confidential information/matter.

Disadvantages/Limitations of Oral Communication

1) Relying only on oral communication may not be sufficient as business communication is formal and very organized. 2) Oral communication is less authentic than written communication as they are informal and not as organized as written communication.

Disadvantages/Limitations of Oral Communication – Cont.. 3. Oral communication is time-saving as far as daily interactions are concerned, but in case of meetings, long speeches consume lot of time and are unproductive at times. 4. Oral communications are not easy to maintain and thus they are unsteady.

Disadvantages/Limitations of Oral Communication – Cont.. 5) There may be misunderstandings as the information is not complete and may lack essentials. 6) It requires attentiveness and great receptivity on part of the receivers /audience. 7) Oral communication (such as speeches) is not frequently used as legal records except in investigation work.

Written communication • Written communication has great significance in today’s business world. • It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. • Speech came before writing. But writing is more unique and formal than speech.

Written Communication – cont… • Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. • Writing is more valid and reliable than speech. But while speech is spontaneous, writing causes delay and takes time as is not immediate.

Advantages of Written Communication

1) Written communication helps in laying down apparent principles, policies and rules for running of an organization. 2) It is a permanent means of communication. Thus, it is useful where record maintenance is required. 3) It assists in proper delegation of responsibilities. While in case of oral communication, it is impossible to fix and delegate responsibilities on the grounds of speech as it can be taken back by the speaker

Advantages of Written Communication – Cont.. 4) Written communication is more precise and explicit. 5) Effective written communication develops and enhances an organization’s image. 6) It provides ready records and references. Legal defenses can depend upon written communication as it provides valid records

Disadvantages of Written Communication

1) Written communication does not save upon the costs. It costs huge in of stationery and the manpower employed in writing/typing and delivering letters. 2) If the receivers of the written message are separated by distance and if they need to clear their doubts, the response is not spontaneous. 3) Written communication is time-consuming as the is not immediate. The encoding and sending of message takes time.

Disadvantages of Written Communication – Cont.. 4) Effective written communication requires great skills and competencies in language and vocabulary use. Poor writing skills and quality have a negative impact on organization’s reputation. 5) Too much paper work and e-mails burden is involved.

Importance of Communication in Business 1. Convey Messages •

Communication allows a process to take place. The sender sends a message through a medium. The receiver receives it, processes it and then gives a which completes the communication process.

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Without this process, no two people could ever communicate effectively. There would be no information dispatched and hence no work done

2. Clarity of Ideas • When one communicates with another in a business scenario, it is important to understand that the message has to be conveyed in such a way that there is complete clarity in what is being said. The message should be so clear that all doubts and vague and unclear thoughts will be dispelled. •

The communication process also allows for the person who has received the message to give a and therefore the communication format achieves a 360 degree solution.

3. Get Work Done • It is only through the adaption of the varied communication processes like speech, body language, gestures and other mediums that any work can be expected to get done. •

An instruction, for example, that is given by a boss to his subordinate needs to be carried through till the final stage of execution. If the process of communication and is missing, an end result is never possible.

4. Avoid Misunderstandings • When two people work together, there is bound to be miscommunication at times, which can lead to misunderstandings and other problems in the workplace. Which naturally affects the work adversely and the business suffers. • Communication offers a platform whereby all the misunderstandings can get cleared and one can hope for solutions. This is crucial if there has to be a success made of the plan.

5. Increase Productivity and Efficiency • When there is a proper communication process taking place then the productivity and efficiency of the employees increases. • This is because the right information is dispelled and the correct action executed. Therefore there is no, or very less scope for mistakes to happen.

6. Employee Job Satisfaction • When there is scope for open communication at the work place. • There is a clear path provided, whereby the seniors and subordinates can talk and solve workplace conflicts amongst themselves.

THANK YOU SEE YOU IN THE NEXT CLASS