Cooperative Marketing Student_s Syllabus Revised 2017.doc 2k1840

University of Santo Tomas College of Commerce and Business istration Marketing Management Department 2nd Term AY 2016-2017

COURSE TITLE: COOPERATIVE MARKETING (BA 28) COURSE DESCRIPTION: Cooperatives, like mainstream industries (i.e. FMCG, Real Estate, and Banking or Finance) is an entire dimension of economic endeavor that would benefit from competent marketing professionals. More so, cooperatives is an expansive and multifaceted business environment (i.e. cooperative banks, marketing cooperatives, electric, farmers, multi-purpose) that would create a functional test scenario for a senior marketing student’s technical skills, theoretic aptitude, and ethical standards that they have accumulate during their three and a half years of marketing education. UNIT CREDIT

:

Course Pre-/Co-requisites:

3 units BA 5

Course Intended Learning Outcomes: After completing this course, STUDENTS SHOULD BE ABLE TO: 1. Understand the definition, nature, and expanse of what a cooperative is. 2. Familiarize themselves with most of the forms and types of cooperatives. 3. Identify areas of a cooperative’s operation where marketing competence can be an important factor. 4. Select a cooperative type that can be used to prepare a cooperative marketing redevelopment plan proposal. 5. To be able to identify problematic issues and areas of improvement of the cooperative they have selected and use marketing techniques as proposed remedies. 6. See themselves as future marketing practitioners ready to come in aid of cooperatives in order to achieve equitable growth and mutual benefit across the society. Course Outline:

WEEK 1-4

TOPIC Unit 1: Introduction, Background and Types of Cooperative A. What are cooperatives? B. Global perspectives of cooperative Development C. Philippine Coop Development D. Legal Mandate and National Policy of Cooperatives E. Distinction between coops and corporations. F.

Types of Cooperative

Unit 2: Cooperative Management

5-9

A. Universally Accepted Cooperative Principles (UA)

UST College of Commerce and Business istration Course Syllabus in Cooperative Marketing| P a g e

B. C. D. E.

9

Organizing a Cooperative hip Management istration Protocols of Cooperatives The Cooperative Law’s Principle of Subsidiarity

PRELIMINARY EXAMINATION Unit 3: Expanse of a Cooperative

10-14

A. B. C. D.

Responsibilities, Rights, and Privileges of Cooperatives Insolvency and Dissolution of Cooperatives Fund/Profit Management, Investments and Audits of Cooperatives Special Provisions for Specific Type of Cooperatives

Unit 4: Marketing and It’s place in a Cooperative Environment

15-17

18

A. B. C. D.

Marketing Mix Applied To Cooperatives Identification of Areas of Improvement SWOT Analysis Cooperative based issues Cooperative Marketing Redevelopment Proposal Writing

FINAL EXAMINATION

A. Basic Reading Cooperatives; Gil Y. Garcia, Mary Ann Guanzon (UST Publishing House 2008) B. Extended Readings The Cooperative Code 2008 – R.A. No. 9520 C. Grading System 1. The student will be graded according to the following: Preliminary Grade Class Standing – Quizzes, Activities, Exercises, Recitation, & Reports (60%) + Preliminary Examination (40%) Final Grade Preliminary Grade (50%) + Final Examination (20%) + Class Standing (30%) ing is a raw score of 60, ZERO BASED. 2. Rubric Assessment for Written Assignment: 5 pts

4 pts

3 pts

2 pts

1 pt

0 pt

Explanation

All explanations are clear and detailed

All explanations are clear, but only some are detailed

All explanations are clear, but lack detail

Some explanations are either difficult to understand or are missing components

Most explanations are either difficult to understand or are missing components

Explanations are not included

Correctness

At least 90% of the problems or questions are correctly answered

At least 80% of the problems or questions are correctly answered

At least 60% of the problems or questions are correctly answered

At least 50% of the problems or questions are correctly answered

Less than 50% of the problems or questions are correctly answered

Total points will be the points earned for Explanation plus the points earned for Correctness.* *Minimum of 2 points must be earned in Correctness to earn points for Explanation.

D. Classroom Policies

UST College of Commerce and Business istration Course Syllabus in Cooperative Marketing| P a g e

1. No make-up quizzes shall be given for missed quizzes, regardless of circumstances, unless extremely meritorious, to be determined on a case-to-case basis, upon the sole discretion of the course facilitator. Per College Policy, students who failed to take their preliminary and/or final examination(s) on the scheduled date(s) may be given make-up examinations. The lesson coverage of said make-up examinations shall be the same as that of the regularly scheduled examination, but the make-up examination questions are designed to be more difficult and challenging. All make-up examinations must be taken no later than the prescribed deadline specified by the College. 2. All assignments, projects and other requirements must be submitted on the specified date provided by the course facilitator. Late submission of course requirements shall merit a corresponding deduction in points. The course facilitator reserves the right to determine the acceptability of reason(s) presented by the student. 3. Attendance will be taken at each class. Students are expected to arrive on time for classes and to attend each class for the full class period. Any student who accumulates more than 10 absences will not be allowed to attend the class and will be given “Failure due to Absences (FA) “grade. It is each student’s responsibility to keep up with the number of absences they are accumulating. 4. Presentation skills include: speaking loudly and clearly, looking at the audience while speaking, being organized and prepared, knowing your material well enough so that you do not have to read your notes and presenting a professional business appearance. A professional business appearance means that you should dress as if you were going to a professional job interview. 5. If a team is not prepared to give their presentation on their assigned date, all team will receive a grade of “0” for this assignment. If a team member is absent on the day of their team’s presentation, that individual will receive a grade of “0” for this assignment. 6. Please turn off or silence cell phones or any other electronic devices that would be considered a distraction. Once deemed distractive, the professor will confiscate any device used by the students and this may be claimed at the dean’s office. 7. Prayer before and after class must be conducted. 8. Student should seek permission from the professor before going out of the classroom. 9. Observe classroom cleanliness and orderliness. Make sure that the classroom is clean every start and end of the class. E. Consultation Schedule: Faculty Member Email-address Consultation Hours Venue

Carmen E. Mazo [email protected] 10-11 MWF Commerce Faculty room

Prepared by:

Approved By:

Francis Lawrence B. De Jesus

Dr. Leonardo M. Canoy Dean, College of Commerce and Business istration Understood and accepted: ________________________________ (Name and signature of Class President)

Reviewed By: Riaz Benjamin Chairperson, Marketing Department

UST College of Commerce and Business istration Course Syllabus in Cooperative Marketing| P a g e