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SHIVANI SODAH- 53 NIMISHA KHANNA- 25 NATASHA MISTRY- 33 DEVANSH THAPAR- 55 VISHAL JAIN-43 DHRUV AJMERA - 01 FEBRUARY 2011
Understanding Core Banking History Company Profile Products Services SWOT Analysis STP Analysis Core Banking of Axis Bank
Core Banking is normally defined as the business conducted by a banking institution with its retail and small business customers. Nowadays, most banks use core banking applications to their operations where CORE stands for "Centralized Online Real-time Exchange". This basically means that all the bank's branches access applications from centralized datacenters. Normal core banking functions will include deposit s, loans, mortgages and payments. Banks make these services available across multiple channels like ATMs, Internet banking, and branches.
Core banking solutions are banking applications on a platform enabling a phased, strategic approach that is intended to allow banks to improve operations, reduce costs, and be prepared for growth.
An overall service-oriented-architecture (SOA) helps banks reduce the risk that can result from manual data entry and out-of-date information, increases management information and review, and avoids the potential disruption to business caused by replacing entire systems.
The platform where communication technology and information technology are merged to suit core needs of banking is known as Core Banking Solutions. Here, computer software is developed to perform core operations of banking like recording of transactions, book maintenance, interest calculations on loans and deposits, customer records, balance of payments and withdrawal.
This software is installed at different branches of bank and then interconnected by means of communication lines like telephone, satellite, internet etc. It allows the (customers) to operate s from any branch if it has installed core banking solutions. Core banking systems typically include deposit, loan and creditprocessing capabilities, with interfaces to general ledger systems and reporting tools. Strategic spending on these systems is based on a combination of service-oriented architecture and ing technologies that create extensible, agile architectures.
Limited Professional Manpower to be utilized more effectively. Customer can have anywhere, more convenient and easier banking. ATM, Internet Banking, Mobile Banking, Payment Gateways, Referral Business. More Strong and economical way for MIS. Reduction in Branch Manpower by 15-20% Additional Manpower available for Marketing, Recovery and Personalized banking. Instant Information availability for decision . Quick and Accurate Implementation of Policies
Improved Recovery Process causing reduction on recovery costs, NPA Provisions Innovative, redefined or improved processes (e.g. Inter Branch Reconciliation) causing reduction in Manpower at Head Office Reduction in Software maintenance at Branch and Head Office Centralized Printing and Backup resulting in reduction in capital and revenue expenditure on printing and backup devices and media at branches Electronic Transactions with Other Financial Institutions Increased Speed in working resulting in more business opportunities and reduction in penalties, legal expenses etc
Today Urban Co-operative Banks are facing stiff competition from Private Sector and Multinational Banks. The Urban Co-operative banks have upper hand in of services with human-touch, with very tightly knit relationship with the customer. However with fast-track lifestyles, customer needs are growing at much faster pace and UCBs are finding it difficult to cope up with it. UCBs now need to upgrade their total infrastructural facilities in order to face this challenge. To ensure that UCBs can maintain customer loyalty, gain a competitive edge and meet the challenges of a changing market, banks need to build strong information technology infrastructure. If the UCBs upgrade their infrastructure with strong IT setup and revolutionary changes in management setup and rise to the level at par with PSBs then they will certainly have an edge over PSBs in of relationship based banking.
Axis Bank, previously called UTI Bank.
The first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.
t venture- Unit Trust of India (UTI-I). Life Insurance Corporation of India(LIC). General Insurance Corporation Ltd. National Insurance Company Ltd. The New India Assurance Company. The Oriental Insurance Corporation United Insurance Company Ltd.
Founded
-Ahmedabad, 1994.
Headquarters
-Mumbai, India
Key people - Shikha Sharma, MD & CEO Industry-Financial Commercial banks.
Market
share -20%
Employees
-13,389 (2009).
CREDI T CARD
LOANS
PRODUCT S
SAVINGS
UTI MUTUR AL FUND
Personal banking S
CARDS
TEAM DEPOSITS
GOLD CARD
FIXED DEPOSIT
GOLD PLUS CARD
RECURRING DEPOSITS
SILVER AND SILVER CARD
Corporate banking S
SERVICES
NORMAL CURRENT S
PRIVATE EQUITY
TRUST CURRENT S
CAPITAL MARKET FUNDING E-BANKING
Retail Banking Deposit schemes Loan and advances Personal loan Housing loan Cards Auto loans Consumer durables
Strengths
of various promoters High level of services Knowledge Indian market Weakness
Not having good market Market capitalization is very low Not been fully able to position itself correctly
Opportunities
Growing Indian Market In the global market People are becoming more service oriented Threats Foreign banks Govt. banks Private banks
Segmentation
Demographics Location-Metro and Divisional cities Occupation-Business persons Salaried class(both Govt. and private) Working women Age-Senior citizens Minor
Business Target Psychographic
Life style Targeting-: Corporate banking market Capital market Retail banking market
Positioning
Axis bank has positioned itself as a bank which gives higher standard of services through produces innovation for the diverse need of individual and corporate clients ,so they want to highlight following points in their positioning statement : Customer centric. Service oriented product innovation.
FEB ‘11
The Bank is a key client of Finacle Universal Banking Solution (UBS) having already deployed Finacle core banking, ebanking and loan origination solutions.
Finacle’s highly rich functionality and new generation architecture provides comprehensive coverage of treasury products and their derivatives across foreign exchange, money markets and securities. It has powerful STP capability, integrated front-middle-back office capability, tremendous flexibility and scalability. The modular-yet-integrated design ensures a best-of-breed treasury solution seamlessly integrated with the rest of Finacle Universal Banking Solution.
Finacle, the universal banking solution from Infosys, empowers banks to transform their business leveraging technology. The solution addresses the core banking, ebanking, treasury, wealth management, CRM, and cash management requirements of universal, retail, corporate, community and private banks worldwide. Finacle has been architected out of years of experience with global banks and offers several powerful and differentiating features making it one of the most comprehensive, flexible and scalable solutions in its class.
Finacle products address the following requirements of retail, corporate and universal banks : Advisor Alerts Core banking Core banking for RRBs CRM Customer Analytics Direct banking e-banking Finance tools Inclusion Islamic banking Mobile banking M-Commerce Operational Data Store Treasury Wealth management
Understanding Core Banking History Company Profile Products Services SWOT Analysis STP Analysis Core Banking of Axis Bank
Core Banking is normally defined as the business conducted by a banking institution with its retail and small business customers. Nowadays, most banks use core banking applications to their operations where CORE stands for "Centralized Online Real-time Exchange". This basically means that all the bank's branches access applications from centralized datacenters. Normal core banking functions will include deposit s, loans, mortgages and payments. Banks make these services available across multiple channels like ATMs, Internet banking, and branches.
Core banking solutions are banking applications on a platform enabling a phased, strategic approach that is intended to allow banks to improve operations, reduce costs, and be prepared for growth.
An overall service-oriented-architecture (SOA) helps banks reduce the risk that can result from manual data entry and out-of-date information, increases management information and review, and avoids the potential disruption to business caused by replacing entire systems.
The platform where communication technology and information technology are merged to suit core needs of banking is known as Core Banking Solutions. Here, computer software is developed to perform core operations of banking like recording of transactions, book maintenance, interest calculations on loans and deposits, customer records, balance of payments and withdrawal.
This software is installed at different branches of bank and then interconnected by means of communication lines like telephone, satellite, internet etc. It allows the (customers) to operate s from any branch if it has installed core banking solutions. Core banking systems typically include deposit, loan and creditprocessing capabilities, with interfaces to general ledger systems and reporting tools. Strategic spending on these systems is based on a combination of service-oriented architecture and ing technologies that create extensible, agile architectures.
Limited Professional Manpower to be utilized more effectively. Customer can have anywhere, more convenient and easier banking. ATM, Internet Banking, Mobile Banking, Payment Gateways, Referral Business. More Strong and economical way for MIS. Reduction in Branch Manpower by 15-20% Additional Manpower available for Marketing, Recovery and Personalized banking. Instant Information availability for decision . Quick and Accurate Implementation of Policies
Improved Recovery Process causing reduction on recovery costs, NPA Provisions Innovative, redefined or improved processes (e.g. Inter Branch Reconciliation) causing reduction in Manpower at Head Office Reduction in Software maintenance at Branch and Head Office Centralized Printing and Backup resulting in reduction in capital and revenue expenditure on printing and backup devices and media at branches Electronic Transactions with Other Financial Institutions Increased Speed in working resulting in more business opportunities and reduction in penalties, legal expenses etc
Today Urban Co-operative Banks are facing stiff competition from Private Sector and Multinational Banks. The Urban Co-operative banks have upper hand in of services with human-touch, with very tightly knit relationship with the customer. However with fast-track lifestyles, customer needs are growing at much faster pace and UCBs are finding it difficult to cope up with it. UCBs now need to upgrade their total infrastructural facilities in order to face this challenge. To ensure that UCBs can maintain customer loyalty, gain a competitive edge and meet the challenges of a changing market, banks need to build strong information technology infrastructure. If the UCBs upgrade their infrastructure with strong IT setup and revolutionary changes in management setup and rise to the level at par with PSBs then they will certainly have an edge over PSBs in of relationship based banking.
Axis Bank, previously called UTI Bank.
The first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.
t venture- Unit Trust of India (UTI-I). Life Insurance Corporation of India(LIC). General Insurance Corporation Ltd. National Insurance Company Ltd. The New India Assurance Company. The Oriental Insurance Corporation United Insurance Company Ltd.
Founded
-Ahmedabad, 1994.
Headquarters
-Mumbai, India
Key people - Shikha Sharma, MD & CEO Industry-Financial Commercial banks.
Market
share -20%
Employees
-13,389 (2009).
CREDI T CARD
LOANS
PRODUCT S
SAVINGS
UTI MUTUR AL FUND
Personal banking S
CARDS
TEAM DEPOSITS
GOLD CARD
FIXED DEPOSIT
GOLD PLUS CARD
RECURRING DEPOSITS
SILVER AND SILVER CARD
Corporate banking S
SERVICES
NORMAL CURRENT S
PRIVATE EQUITY
TRUST CURRENT S
CAPITAL MARKET FUNDING E-BANKING
Retail Banking Deposit schemes Loan and advances Personal loan Housing loan Cards Auto loans Consumer durables
Strengths
of various promoters High level of services Knowledge Indian market Weakness
Not having good market Market capitalization is very low Not been fully able to position itself correctly
Opportunities
Growing Indian Market In the global market People are becoming more service oriented Threats Foreign banks Govt. banks Private banks
Segmentation
Demographics Location-Metro and Divisional cities Occupation-Business persons Salaried class(both Govt. and private) Working women Age-Senior citizens Minor
Business Target Psychographic
Life style Targeting-: Corporate banking market Capital market Retail banking market
Positioning
Axis bank has positioned itself as a bank which gives higher standard of services through produces innovation for the diverse need of individual and corporate clients ,so they want to highlight following points in their positioning statement : Customer centric. Service oriented product innovation.
FEB ‘11
The Bank is a key client of Finacle Universal Banking Solution (UBS) having already deployed Finacle core banking, ebanking and loan origination solutions.
Finacle’s highly rich functionality and new generation architecture provides comprehensive coverage of treasury products and their derivatives across foreign exchange, money markets and securities. It has powerful STP capability, integrated front-middle-back office capability, tremendous flexibility and scalability. The modular-yet-integrated design ensures a best-of-breed treasury solution seamlessly integrated with the rest of Finacle Universal Banking Solution.
Finacle, the universal banking solution from Infosys, empowers banks to transform their business leveraging technology. The solution addresses the core banking, ebanking, treasury, wealth management, CRM, and cash management requirements of universal, retail, corporate, community and private banks worldwide. Finacle has been architected out of years of experience with global banks and offers several powerful and differentiating features making it one of the most comprehensive, flexible and scalable solutions in its class.
Finacle products address the following requirements of retail, corporate and universal banks : Advisor Alerts Core banking Core banking for RRBs CRM Customer Analytics Direct banking e-banking Finance tools Inclusion Islamic banking Mobile banking M-Commerce Operational Data Store Treasury Wealth management
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