Craig Ward Analysis 6z15w

Craig Ward analysis Brief Biography Craig ward originally was from the north east of England in Lincolnshire but is now in the different surroundings of New York. After graduating in 2003 he then started to work as a designer/Art director at several major advertising agencies before founding his studio words are pictures. He mainly works with illustrations creating typography pictures. His previous clients have included Nike, BMW, EBay New York Times and many more. Subjective Framework I chose to study Craig ward’s work because I wanted to study an illustrator that would help me to create contemporary ideas for my ments. As well as someone who can help me to generate ideas with a range of different materials to create a strong composition. I like the way Craig has used a variety of different techniques within typography to create different effects and a wide range of compositions. He uses limited range of colour but uses them effectively Structural Framework Craig Ward uses a wide range of different techniques within his work combining typography, programming and graphic deg. For example in the making of ‘Negative beats Positive’ they threaded raffia through a grid. His compositions are effective because they all have a hidden message which you will not originally think of until you read into a certain piece. By using typography as a metaphor for an in depth message the pieces of work are allowing viewers to debate about there own interpretations and opinions on the piece. He also uses a range of fonts and colours to create different effects to enhance the message behind the piece.

Post modern Framework As Craig is often creating new pieces of work relating to certain incidence with in the news or reflecting a social or political viewpoint . The image below relates to an article about HIV.