Downward Communication Work 3z2b5s

"The basic building block of good communications is the feeling that every human being is unique and of value."

HOW TO MAKE DOWNWARD COMMUNICATION WORK BY : ANDREW B. CHASE, JR.

PRESENTED BY:

KALPNA KASHYAP NOUSHEEN KHAN

The flow of information from higher levels of management to subordinate individuals working within an organization. “Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).”

Downward communication

The authority line flows from the top to the bottom according to the organizational structure (hierarchy). It is needed to get things done, to prepare for changes, to deject lack of understanding and doubt; and to allow the organizational to develop feeling of pride of being well-informed about all organizational matters

ORAL COMMUNICATIONS  WRITTEN COMMUNICATIONS  BOTH ORAL AND WRITTEN  VISUAL COMMUNICATIONS 

TYPES OF DOWNWARD COMMUNICATION

It  It  It  It 

is a two way discussion can be quickly changed is prone to error is costly

ORAL COMMUNICATIONS

 It is permanent means of communication WRITTEN COMMUNICATIONS  

  

It is more precise and explicit It provides ready records and references It provides valid records It is time consuming It assists in proper delegation of responsibilities

It involves person to person plus an exchange of information using written data

BOTH ORAL AND WRITTEN

It contains image aspects  It is the conveyance of ideas and information in forms that can be read or viewed  The subject includes graphic designs , illustration and animations 

VISUAL COMMUNICATIONS

METHODS OF COMMUNICATIONS Informal Formal Oral

Personal s interview & counseling Telecom Employee plant tours

Staff meetings Conferences Order-giving and instructions

Written

Company magazines Bulletin boards Daily news digests

Company policies Management news letters Company reports

Both oral and written

Face to face between superior and subordinate where written information is exchanged

Company meetings where reports and data are pesented

visual

sound-action exhibits Closed circuit t.v

Motion picturtes Slides Chart talks

Causes of ineffective downward communications

The superior may fail to explain the subordinate’s duties  The subordinate may fail to understand explanation  The management and subordinate may have conflict of values 

Ineffective downward  The lack of clearly defined objectives communications existed because of: 

The lack of proper understanding by management from top to bottom regarding responsibility for downward communication

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Management’s failure to take time to see whether or not their present communication techniques are effective

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The lack of an established communications training program

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Management’s non responsiveness to holding regular meetings

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PHYSICAL ELEMENTS

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PSYCHOLOGICAL ELEMENTS

1.Objective for communication 2.Content of message 3.Communication technique

-Accurate -Definite & specific -Forceful -Suitable & receiver – oriented -Simple -No hidden meaning

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Recognize & understand the differences

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Agreement of goals of company & employee

Recognize & understand the differences

Theoretical closed communication flow plan

-Communication training program

-Regular talk with employees -Frequent meetings between supervisory & non-supervisory personnel

3 Phases 1. Introduction of management personnel to various formal & informal networks 2. Discussion 3. On-the-job self evaluation

Introduction of management personnel to various formal & informal networks

D is c u s si o n

a. objectives for communicating

b. effective communication methods c. responsibility distribution d. content of message

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Regular visit into the plant & talk to employees

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Regular supervisory & nonsupervisory discussion groups

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No set formula