Feasibility Study 31s4i

Chapter I Business Profile A. Name of the Company The company is named “Bonny”, a French word which means beautiful and attractive. The proponents think of a company name that is related to the kind of service they can provide to the market and that is to enhance the beauty of one’s look, and to be able to make them feel attractive in a good sense that will uplift the customer’s confidence in facing each day.

B. Nature of the Business Bonny Hair and Makeup Artistry is a business service that offers a professional work that further improves every customer’s beauty. According to (Searchcio) Business Service is a general term that describes work that s a business but does not produce a tangible commodity. The artists’ technique is to render affordable service and to satisfy the client’s demand.

C. Mission and Vision Statement of the Company Mission Striving to elevate the level of hair and make-up in the business industry and enhancing the beauty in oneself to uplift the quality of confidence in one’s life. Vision Aspiring to be known as the best and leading company in the hair and makeup industry and satisfy a vast range of individuals in the country in providing high end makeover services.

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D. Company Objectives Short term 

To introduce the hair and make-up service in the market, and establish a

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steady, profitable and strong organization in the location. To present the best service that our company offers in order to meet and

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fulfill the demand of the target market. To gain profit. To increase the varity and quantity of supplies.

Long term 

To provide the needs and wants of the target market in a wide range area

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that are in line with the nature of business. To provide new services related to the business in order to increase

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greater vast of target markets. To expand the business nationwide. To establish a business studio for hair and makeup. To expertise the service in order to conduct workshop for beginner and

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also to customers who wants to learn the proper way of applying makeup. To put up a shop or botique of hairstyling material and cosmetic supplies. To expand the varity of services that the proponents can provide such us learning how to spa,color and rebond hair and other related beautification services.

E. Company Logo

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Figure 1.1 

Girl – represents the client of the company who trusts the proponents in

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dolling her up. Frame – serves as the mirror in order for the clients to see the outcome of

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the service that Bonny provides. Inner circular shape – shows the continious flow and infinite cycle of the

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business in offering quality makeovers. White background – a white color only show the purification and clean

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makeover to the clients because proponents believes that less is more. Hand – A hand of the Makeup Artist showing the ion in doing

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traditional makeup Mascara brush – It represents that the company will only use high end cosmetic materials and safe equipments to avoid skin irritations and customer disatisfaction.

F. Capital Contribution Table 1.1 Initial Capital Contribution Proponents

Contribution

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Ms. Santos, Ma. Regina M. (General Manager) Ms. Garcia, Kathrine D. (Marketing Personnel) Ms. Rivera, April Lynn L. (Financial Personnel) Ms. Legson, Mirasol J. (Purchasing Personnel) Total

(Php)

(%)

7,500

25%

7,500

25%

7,500

25%

7,500

25%

30,000

100%

Table 1.1 shows that each proponent will contribute Php 7,500.00 for the initial capital of the business.

G. Form of Business Organization Bonny hair and Makeup Artisty is composed of four (4) Proponents. Therefore, “General Partnership” is the form of our business organization. Bonny hair and Makeup Artistry is a General Partneship business because it is operated by two or more individuals who share management and profits. In a general partnership, the partners manage the company and also assume the responsibility for the partnership's debts and other obligations.

H. Company Location The company chose to put an office located at #77 Blumentrit Street Brgy. Kapasigan, Pasig City Metro Manila. An office where proponents will accept calls, emails and manage bookings. Page | 4

I. Description of service Bonny hair and makeup artisty is a service that provides high end quality makeup and hairstyle look to personalities that satisfies the client’s wish look by enhancing the beauty that is within them. Bonny will use only branded and pigmented cosmetics in order to avoid complications, irritations and client’s unsatistaction. Hair and MakeUp nowadays transforming from a person’s want into need. On every occasion like Wedding, Debut, Graduation, Parties and other special events that happen once in a customer’s life, everyone wanted and need to look presentable. Now, to look good on a special days is just one booking away. Bonny company creates a facebook page, instagram that wil serve as proponent’s online portfolio. An online portfolio where the proponents will the recent masterpieces or makeups and looks made by the proponents to recent clients.

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