Final Business Plan 2f6f7

NORTH DISTRICT 5 S.Y. 2017-2018 REGINO MERCADO NIGHT HIGH SCHOOL Panganiban Street, Cebu City First Semester

BUSINESS PLAN FOR “YUM YUM PASTRIES” Regino Mercado Night High School

MRS. ZENITHA M. ZAPANTA ENTREPRENEURSHIP

PREPARED BY:

DANIEL NACORDA NEIL MATTHEW QUIRANTE JOATHAN MALINAO ARNEL MONSALUD VINOM CUBE PAPAS

Section 1 EXECUTIVE SUMMARY Yum Yum Pastries (YYP) is a company in Regino Mercado Night High School, serving both students and teachers with delicious snacks. Established in August 2017, the business is operating through selling delicious and affordable snacks. Yum Yum Pastries sells products such as puto cheese, cupcakes and toasted pastries. With the opening of the business, we will be able to offer a variety of pastries every day. Yum Yum Pastries who helps on another to satisfy customer service and greeting everyone with a smile. With such immense experience and connections, Yum Yum Pastries is sure to gain traction in the community.

The business was started by a groups' funds. It plans to fund the business to successfully run through .The funds are mainly required to open the existing business. The initial growth of the company from the time of opening last August is positive. The company has seen a lot of customers as well as many snacks opportunities.

Section 2 PRODUCT AND SERVICE DESCRIPTION 2.1 Service Yum Yum Pastries is a start-up business that was launched last August 2017 at Regino Mercado Night High School. This business will serve a community of both students and teachers from the surrounding businesses. The company is a traditional sub – contracting business in which the company sells a variety of pastries such as: puto cheese, toasted pastry and brownies, sized to customer requirements and satisfaction. All our products are prepared fresh everyday with locally grown ingredients. The company is ed as a general partnership with five entrepreneurs who will be tly and severally liable for the debts of the company with their entire property.

Mission Statement To provide our customers a pastries with a modern twist to satisfy the taste buds of the previous, current and the future generations with a dash of excellence, a pinch of quality and a scoop of creativity by a team of ionate individuals.

Vision Statement To be the best friendly neighborhood company with a vision to become the reference for best re-seller of pastries around which our neighbors gather to celebrate all their lifetime events or just in the mood to have a sweet treat.

Objectives 1. To establish a sustainable business. 2. To develop a strong identity in the market to sales goals.

2.2 Product Our company will be dealing in the sub – contracting selling of 3 kinds of pastries the: Brownies, Cupcakes and Toasted Pastries.

Puto Cheese

Brownies

Toasted Pastries

2.3 Pricing As the company promise the Yum Yum Pastries will offer a very affordable prices. Kinds Price Puto Cheese ₱ 7.00 Brownies ₱ 12.00 Toasted Pastries ₱ 7.00

Section 3 MARKET PLAN 3.1 Competitive Summary Competition in the local area is somewhat sparse and does not provide nearly the level of product quality and customer service as YYP. Customers are looking for a high quality product. They desire a unique, classy experience.

List of 5 major competitors for YYP are: Name of Business 1. Moonlit Bakeshop 2. Julie’s Bakeshop 3. Arbee’s Bakeshop 4. 7-Eleven 5. RMNHS Canteen

Location Panganiban St., Cebu City Panganiban St., Cebu City Panganiban St., Cebu City Panganiban St., Cebu City Inside the School

3.1.1 Competitive Analysis Factor

Me

Strength

Weakness

7- Eleven

Julie’s Bakeshop

Moonlit Bakeshop

Price

Varies as per customizati on of the customer

Affordable

-

Expensive

Moderate

Moderate

Organic

Best in the market

-

Not organic

Both organic and generic

Both organic and generic

Wide selection of products

Wide selection of products

Wide selection of products

Quality

Selection

Limited

-

Since we are start-up the selection of products are limited and it’s weakness when compared to competitors

Service

Limited

Good in customerservice

-

Variety of Service

Variety of Service

Variety of Service

Company Reputation

Since we are a startup we are yet to

-

Short duration of business leads to

Very Good reputation

Very Good reputation

Very Good reputation

developcustomers’ satisfaction

moderate company reputation and is a weakness

Location

Panganiban St., Cebu City

Close proximity to the customer

Size of Facility

Limited

-

Image

Since we are a startup we are yet to developcustomers’ satisfaction

-

There is no permanent facility Short duration of business leads to moderate company reputation and is a weakness

Panganiba n St., Cebu City

Panganiban St., Cebu City

Panganiba n St., Cebu City

Good

Good

Good

Strong Image

Strong Image

Strong Image

100 90 80 70 60 50 40 30 20 10 0

Weakness Strength

Yum Yum Pastries

7-11

Julie’s Bakeshop

Moonlit Bakeshop

Our marketing needs to be aggressive compared to competitors. Social media evens out marketing reach between competitors.

3.2 Advertising Regino Mercado Night High School community is known for ing local businesses. Therefore, Yum Yum Pastries focuses on using local ingredients whenever possible to encourage this localization. We are trained in a customer focused manner and to be very knowledgeable of our entire selection of goods and services.

3.2.1 Promotion To achieve our goals, we need to first get our market knowing . This is why word of mouth is our primary strategy. To achieve this, we will focus on the following:  

Word of mouth campaign through distribution of flyers in neighborhood, coupon in the local newspaper promotion with the use of Social networking sites.

3.3 Customer Profile List of targeted customers for Yum Yum Pastries: 1. Teachers 2. Students These are mainly customers who are positively be the regular customers. They are both Men and Women between ages 13‑50 and who have an income range approximately between ₱50-200.00 daily for teachers and a range of approximately ₱10 - 100.00 per day for the students.

Section 4 OPERATIONAL SUMMARY

4.1 Supplier Summary For the supplies needed it will be bought at different stores at very reasonable prices, list of stores are as follows:  Angelica’s Bakeshop for Brownies  Matthew’s parents for Puto Cheese  Tabo-an Public Market for toasted pastries 4.2 Location Yum Yum Pastries is currently located in Regino Mercado Night High School, very close to establishments and businesses. This serves as one of the best location for a business as it attracts a lot of students and teachers as well as employees from companies around. The business is strategically located, bringing in a lot of people who visit hospitals or attend events at the nearby gymnasium. 4.3 Employment Summary The business is owned and managed by five entrepreneurs and who had previous experience in the Food Industry by their previous grade level. Daniel Nacorda, CEO  Provides major business decisions  Manage the overall operations and resources of the company Arnel Monsalud, Marketing Manager • Provides the budget, canvass and purchase of needed products and resources. Neil Matthew Quirante, Finance Manager • Manages the sales and marketing • Chief decorator of the goods Vinom Cube Papas, Advertising Officer • Provide the advertising and marketing duties of the business Joathan Malinao, Secretary • Provides istrative

4.4 Regulations There is no regulations been adopted since this business are starting up, but if we can see a progress regulations will be implemented. 4.5 Insurance Coverage There is no insurance coverage does our company have since the business are starting up, but if we can see a progress insurance coverage will be taking up sooner.

Section 5 MANAGEMENT SUMMARY

5.1 Management Overview Yum Yum Pastries will hire an employee to assist with the business and will require daily supervision after it has been established since all three products are fairly easy to make. At present time, there are 5 entrepreneurs who manage the business who firmly committed to the Yum Yum Pastries concept.

5.2 Organizational Structure

Daniel Nacorda CEO

Joathan Malinao Executive Secretary

Arnel Monsalud

Neil Matthew Quirante

Marketing Officer

Finance Manager

Vinom Cube Papas Advertising Officer

5.3 Management Team 

Daniel Nacorda is the co-owner and CEO of Yum Yum Pastries. Who will be creating, communicating and implementing the organization's vision, mission, and overall direction. Leading the development and implementation of the overall organization's strategy. Soliciting advice and guidance, when appropriate, from other officers. Overseeing the complete operation of the organization in accordance with the direction established in the strategic plans and demonstrates the leadership necessary to make the organization's mission a success. This leadership includes providing leadership vision, leadership that attracts followers, and all other aspects of successful leadership.



Joathan Malinao, co – owner and serve as an Executive Secretary of Yum Yum Pastries and have a responsibilities of maintains the smooth running of an office through a variety of istrative and clerical duties and organize files of the company.



Neil Matthew Quirante is the co-owner and serves as a Finance Manager of Yum Yum Pastries. Who will be reviewing financial reports, monitoring s, and preparing activity reports and financial forecasts. Investigate ways to improve profitability, and analyze markets for business opportunities, such as exp ansion, mergers or acquisitions.



Arnel Monsalud is the co-owner and serve as the Marketing Manager of Yum Yum Pastries, and had a duties of managing all marketing activities within the marketing department, develop the marketing strategy for the company in line with company objectives and analyze the potential strategic partner relationships for company marketing.



Vinom Cube Papas, a co – owner and stand as the Advertising Officer of Yum Yum Pastries that oversees the advertising activity of a business, forming and directing the business' strategy for advertising, implementing advertising campaigns as well as evaluate the campaign's overall performance following its conclusion.

5.4 Management Team Gaps The management team will have to partially rely upon outside suppliers for both marketing and ing functions. The management team is still in the early stages of formation. Entrepreneurs are helping each other to face the business conflicts and problems.

Section 6 ACTION PLAN 6.1 Milestones Milestone Starting of Implementation Opening of the business

Due Date August 2017 August 2017

Section 7 FINANCIAL INFORMATION

7.1 Financing Summary Applying principles of effective and efficient consistency, the business will definitely gain much sales to the market . Important indicators that will greatly assist the growth of our business include: a. Tight Budget System, especially the variance between the budget vs actual expenditures, b. Getting good quality but relatively cheap supplies, and c. Effective fund management.

7.2 Project Cost YUM YUM PASTRIES Balance Sheet First Week of September

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

DAY 6

Capital

250

250

250

350

350

350

Expenses

250

250

250

350

350

350

Total Asset

500

500

500

700

700

700

7.3 Sales Forecast

YUMMY MUNCHKINS SALES FORECAST FOR THE MONTH OF SEPTEMBER

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Sales

310

310

310

430

430

430

Expenses

250

250

250

350

350

350

INCOME

60

60

60

80

80

80

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

DAY 6

TOTAL

310

310

310

430

430

430

4220

Capital

250

250

250

350

350

350

1800

Canteen Shares Income

6

6

6

8

8

8

42

60

60

60

80

80

80

420

7.4 Cash Flow Statement CASH FLOW Sales

APPENDICES RESUME DANIEL NACORDA Lot 1, Blk. 28 Mt. View Village Lower Kalunasan, Pagtambayayong Cebu City +639231054688 [email protected]

EDUCATION Elementary

KALUNASAN ELEMENTARY SCHOOL Kalunasan, Cebu City 2013

Secondary Junior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City 2017

Secondary REGINO MERCADO NIGHT HIGH SCHOOL Senior High School Panganiban St., Cebu City ________________________________________________________________ PERSONAL INFORMATION Speaks in English and Filipino. Knowledgeable in computer – related programs. No.: 09231054688 Date of Birth: May 29, 2000 Age: 17 Gender: Male ________________________________________________________________

REFERENCES KYLLE PULMONES Teacher 987-6543; +639179876543; kyllepulmones.@usjr. edu.ph Cebu City

RESUME NEIL MATTHEW S. QUIRANTE 12 – A Arriola Subd. Brgy. Sambag 1 Cebu City [email protected] EDUCATION Elementary

FIRST BAPTIST SCHOOL – CHRISTIAN SCHOOL J. Alcantara St., Cebu City 2012

Secondary Junior High School

CEBU CITY CENTRAL NIGHT HIGH SCHOOL Osmeña Blvd., Cebu City 2017

Secondary Senior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City Grade 11

PERSONAL INFORMATION Speaks in English and Filipino. Knowledgeable in computer – related rograms. No.: 09438236027 Date of Birth: November 6, 1999 Age: 18 Gender: Male _______________________________________________________________ REFERENCE FIDEL ORENDAIN Dean 887-6558; +63955876543; fidelorendain.@usc. edu.ph Cebu City

RESUME VINOM CUPE P. PAPAS Balagtas St.,. Brgy. Pahina Central Cebu City [email protected] EDUCATION Elementary

REGINO MERCADO ELEMENTARY Panganiban St., Cebu City 2013

Secondary Junior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City 2017

Secondary Senior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City Grade 11

PERSONAL INFORMATION Speaks in English and Filipino. No.: 09225569761 Date of Birth: September 5, 1999 Age: 18 Gender: Male _______________________________________________________________ REFERENCE CECILLE UMAPAD Social Worker +639179876543 Cebu City

RESUME JOATHAN P. MALINAO Bato Carbon.,. Brgy. Ermita Cebu City [email protected] EDUCATION Elementary

REGINO MERCADO ELEMENTARY Panganiban St., Cebu City 2010

Secondary Junior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City 2017

Secondary Senior High School

REGINO MERCADO NIGHT HIGH SCHOOL Panganiban St., Cebu City Grade 11

PERSONAL INFORMATION Speaks in English and Filipino. No.: 09424960369 Date of Birth: Novemmber 5, 1998 Age: 19 Gender: Male _______________________________________________________________ REFERENCE JOYCE NILO Social Worker +63917858965 Cebu City