SUBMITTED TO:
PROF. SANDEEP TRADA, TIMS,
TOLANI INSTITUTE OF MANAGEMENT STUDIES
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Introduction: The company made a shooting start in the year 1993. Its history is related to innovation and adventure of
risks and bold decisions made. The company is mainly engaged in the business of refining vegetable oil including seed procurement, processing, solvent extraction and marketing of edible oil. The present operation of the company broadly categorized under three heads. Trading Manufacturing Marketing TOLANI INSTITUTE OF MANAGEMENT STUDIES
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The motto of GRSL is, “Work until you achieve God”
Torch Bearers of GOKUL GROUP
Shri Balvant Sinh Rajput Chairman
Shri Kanubhai Thakkar Managing director
GRSL has a well established distribution network spread across 19 states, comprising 18 C&F agents, and their 802 distributors, 3 depots, 15 brokers 295 resellers, distributing its products through a total of 1,133 bulk points of presence. TOLANI INSTITUTE OF MANAGEMENT STUDIES
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Corporate office: Ahmedabad International trade: Mumbai • Business type: Exporter , Manufacturer , Importer ,
Supplier. Export : 35% (Sales) Import : 80% (Crude Oils) Export Markets: Europe, USA, Far East countries Import Markets: South America, Malaysia and Indonesia. Its an ISO 9001:2000 certified company
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Manufacturing Capacity: At Sidhpur refinery: Solvent plant Oil Crushing Packing Warehouse Seed storage
: 600 TPD : 600 TPD : 200 TPD : 1000 MT : 20000 MT
At Surat refinery : Refinery -1 Packaging
: 100 MT : 50 MT
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At Gokul Refoils & Solvents – Gandhidham Refinery – 800 TPD Vanaspati – 200 TPD Solvent plant – 1500 TPD Warehouse Storage – 450 MT • Gokul & Zaika are the two brand names under which
Soybean, Cottonseed Oil, Palm Oil, Groundnut Oil, Corn, Mustard, Sunflower & Vegetable are sold
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Competitors: Companies
Brands:
Adani wilmar
Fortune
Ruchi soya
Soyam
Parekh food
Gemini
Bunge
Chambal
N K proteins
Tirupati
Amrit Bansal
Ginni
Paras Industries
Mahakosh
Cargill
Nature fresh
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Core Processes: New product development
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Customer relations
For meeting customer requirements it follows: Selection of better quality raw materials Good laboratory practices Selection of qualified staff Training programme to improve the skills of employees Good Manufacturing Practices Strictly follows quality monitoring systems Customer feed back – Finding solutions Supplier relations
Order fulfillment TOLANI INSTITUTE OF MANAGEMENT STUDIES
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Competitive priorities: • Cost – Low cost operations • Quality – Consistent & Top quality • Time – Delivery speed, On time delivery • Flexibility – Variety
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Competitive advantage: Location – Favorable labor climate Proximity to markets Quality of life Proximity to suppliers Proximity to parent company’s facilities Tax benefits
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Power - Gujarat Gokul Power Ltd.
At Tadkeshwar, District- Surat 135 MW Lignite based Technical knowhow & Operations from last 15 years
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Quality Control Department:
Testing of oil at each stage
Continuous monitoring Equipments for monitoring the quality
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Inventory management
Raw Materials Crude palm oil(O) – Malaysia & Indonesia Degummed soybean oil – America & Brazil Cotton seed oil (CSO) – Local suppliers Lead time for materials- 15 days/30 days for imports and
7 days for CSO
Minimum level of crude oil in tanks – 500 tons. Raw materials taken from the port as per requirement TOLANI INSTITUTE OF MANAGEMENT STUDIES
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Refined Oil storage
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Chemicals used:
Caustic soda Bleaching earth Phosphoric acid Citric acid
Lead time for chemicals – 4 to 6 days Continuous review system
Monthly targets fixed and production planned
accordingly. Outside Agency appointed to review oil stock TOLANI INSTITUTE OF MANAGEMENT STUDIES
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STORAGE TANK
CRUDE PALM OIL
OTHERS
NEUTRALIZATION
BLEACHING
BLEACHING
DEODURIZATION
DEODURIZATION
FRACTANATION
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HYDROGENATION
REFINED OIL
PACKING SECTION
DISPATCH
TANKERS TRUCKS
WAREHOUSE
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PRODUCTION PROCESS: Crude Oil includes various impurities like Free Fatty Acids, Pigments, Phospholipids compound, etc.
CRUDE PALM OIL
COTTON SEED OIL DCSO 20
Stage 1 : Neutralization Saponification process : 70 – 80 degree Celsius Caustic Soda reacts to remove Free Fatty Acids Phosphoric Acid reacts to remove phosphorous lipids
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Outcome : Neutral Oil Sodium Soap
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Stage 2: Bleaching Bleaching earth used 110 degree celcius 30 Minutes BLEACHING EARTH
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Pressure Leaf Filters Spent Bleaching Earth remains in the storage tank. Disposal of SBE a matter of concern Oil being extracted from SBE used in chemical
industries.
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Stage 3: Deodorization Final Stage and the most complicated stage Temperature starts from 260 degree Celsius which gradually comes down to 40 – 50 degree Celsius in six stages. Distilled fatty acid is produced as a by-product
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Fractionation : Palm Oil is ed through chilling pipe coils Then oil es through the filter press and pure liquid
of Palm Olene is obtained and Palm Sterene Cake is retained in filter press.
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Hydrogenation: Molecular structure of fat is altered so that fat
becomes “hardened” so that hydrogenated fat do not turn rancid.
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“Ready to Cook”
Refined Oil TOLANI INSTITUTE OF MANAGEMENT STUDIES
Double Refined Oil 28
Final Dispatch :
Loose oil in tankers Packed oil in tins , pouches & plastic bottles.
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Learning outcomes: Type of process – CONTINUOUS PROCESS Type of product – STANDARDIZED Production strategy – MAKE TO STOCK Inventory review – CONTINUOUS Demand forecasting – EVEN DEMAND PUSH MODEL for production Machinery used – SPECIALIZED MACHINERY Resources are organized around process
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E R P system used: Corporate MUNIM now SAP
Dependent demand of chemicals BOM is prepared Master Production Schedule is prepared
Crude oil procured in Bulk Lots Chemicals purchased in E.O.Q Bottleneck Identification – DEODOURIZATION
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