Haleeb Vs Milkpak Vs Olpers-fb.docx 2t5z3j

HALEEB VS MILKPAK & OLPERS

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No. of likes No. of followers No. of Profile Photos No. of covers No of timeline Photos

HALEEB

MILKPAK

OLPERS

61,350 61,555 4 7 290

350,756 350,276 13 25 176

732,546 730,846 35 52 938

Digital Agencies: HFL (COMPETITIVE EDGE) NESTLE MILKPAK ( LOWE & RAUF) ENGRO OLPERS (BRAMERZ) Cover and Display: All three players have their logos in their profile picture as well as in their cover photo. However, HFL does not have its name or logo in the cover photo section. About section: All three players have their page address and phone numbers in this section. The difference comes in the company overview section which is; HFL: Company mission & vision MILKPAK: History and Story about Nestle pondering on health OLPERS: Just a brief statement along with awards that the company has won Timeline and Activities:

HFL HFL’s Facebook page has very limited number of posts as compared to Nestle’s Milkpak and Engro’s Oplers. HFL’s prime focus is on revitalizing the brand image and this why it is pondering on the quality. Haleeb has come up with various ads which all focus of quality and quality standards. HFL however, currently is not much indulged into relationship building and relation marketing and not many posts can be viewed on its page except a few posts of EID and the very recent ones related to Independence Day. MILKPAK Observing Milkpak’s Facebook page clearly shows that they are primarily focusing on purity and health and their tag line is “sehat ka khalis mazza”.Their frequency of posts is much higher than HFL’s frequency. Milkpak’s postings on Facebook are pondering on healthy & pure milk and to their focus they keep on putting interactive posts related to their safe & healthy milk processing at their plant. Apart from the Safe and Pure side, they also make their page interactive by putting posts related to Cricket and world milk day Their posts are interactive as they have number of ads in which they focus on creating jingles and videos which gives temptation and urge for “doodh soda” and “tea” OLPERS Engro’s OLPERS focuses on their fortification of minerals, vitamins, calcium and proteins in their milk. They have the most number of likes on their Facebook page as compared to HFL and Nestle. They have bombarded their page with photos, videos and posts of their events and activities including, world milk day, Anwar Maqsood and Engro, Ramazan, Eid and Loreal session at Olper’s house. They have classified their albums city wise and posted photos of activities held in each city.

MAKING HALEEB’S FACEBOOK PAGE MORE INTERACTIVE (RECOMMENDATIONS)

1. Get exciting recipes of dishes made from HFL’s products and post it on the page for viewers. 2. A documentary or small video showing quality standards & certifications that HFL has acquired. 3. Post a video of HFL’s RYK or BP plant showing the processing of milk. 4. Post BTL activity videos & photos on Facebook such as giving samples and taste trials of new products in various schools and colleges. 5. List all the products in the about section, currently only Haleeb and Tea max are listed.