Health Drink Questionnaire 2494q

HEALTH DRINK Questionnaire DECLARATION - The following questionnaire is based on our research on consumer's brand loyalty towards health drinks

(1) Do you consume any Health Drink?  

Yes No

(2) Which brand do you prefer?      

Horlicks Complain Boost Bournvita Milo Any other

(3) ) How many in your family consume Health drink? ( )1

( ) 2 ( ) 3 ( ) 4 and above

(4) How many children do you have? ( )none ( ) less than two ( ) two ( ) more than two

(5) Reason for consuming the Health drink?   

Nutritional Value Taste Composition

(6) Are you aware of the benefits of the Health drink you consume?  

Yes No

(7) Rate the following benefits from 1 to 5 (1 for least priority and 5 for highest priority ) ? Strength

___/5

Energy

___/5

Nourishment

___/5

Diet

___/5

Activeness

___/5

(8) ) Do you look for ingredients while purchasing a Health drink?  

Yes No

(if yes please specify __________________________________________)

(9) Please rate the following sources of information useful for purchase decision on a scale of

1 to 4?

1



TV



Newspaper & Magazines



Word of mouth



Medically Prescribed

(10) ) How often do you buy Health drink?   

Once in a week Once in a month Twice in a month

( 11) ) How often do you switch Health drinks?   

Never Sometimes Frequently

(12) What do you do when your desired brand of health drink is not available ?   

Go to another shop Purchase another brand Ask the retailer to buy it for you

2

3

4

5

(13) What is your annual income?    

Below 1,00,0000 1,00,000 - 2,00,000 2,00,000 - 4,00,000 Above 4,00,000

(14) How important is price to you while buying a Health drink ?   

Very important Somewhat important Not important

(15) What other factors do you consider attractive other than heath factor?    

Packaging Brand Image Economy Flavour

(16)Any for improvement in your health drink ?

__________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ ________________________

NAME __________________________________GENDER ______AGE_____PLACE ___________________ NO____________________________

THANK YOU

A STUDY ON CONSUMER'S BRAND LOYALTY TOWARDS HEALTH DRINKS

OBJECTIVE  To analyze the buyer's brand preferences and reasons for buying the same brand of health drinks  To study the purpose of consuming health drinks  To study the reasons for brand switch over from time to time.

SUBMITTED BY AJAY KUMAR SENAPATI(13202126) SANDEEP KHAMARI (13202161) JOYDEEP MITRA (13202161)