Malhotra Mr05 Ppt 02 3y245

Chapter Two



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The Problem Definition Process Tasks Involved

/ & & Discussion with Decision Maker(s)

Interviews with Experts

Secondary Data Analysis

Qualitative Research

Environmental Context of the Problem

Step I: Problem Definition Management Decision Problem

Marketing Research Problem

Step II: Approach to the Problem

Objective/ Theoretical Foundations

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Analytical Model: Verbal, Graphical, Mathematical

Research Questions

Hypotheses

Step III: Research Design

Specification of Information Needed



Tasks Involved in Problem Definition



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The Role of Theory in Applied Marketing Research Research Task

Role of Theory

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International Marketing Research Examining the impact of the SelfReference Criterion (SRC) & ' ' & & ' ' & 0'& #& " F+. ' * '

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