Marketing Management Meghal 3j355h
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Marketing Management 1.
Single Segment concentration strategy is based on which competitive strategy : specialization
2.
Which of the following focuses on how individuals make decision to spend available resources on consumption related products and services : consumer behaviour
3.
Different type of buyer behavior are : Complex, Variety seeking, Simple buying
4.
Identifying competitors has become a complex task due to : Emergence of industries
5.
It is a firm in a strong but not dominant position that follows an aggressive strategy of trying to gain market share : Market follower
6.
Promotional research is undertaken to determine : Media decision, creative testing, Brand positioning
7.
Switching cost can be Financial where a customer perceives a high risk in switching to a rival brand.
8.
In the customer service external marketing matrix, the optimal quadrant in of marketing excellence as well as in of utilization of resources are : Quadrant 2
9.
Presence of a very strong and growing number of middle class consumer makes for attractive markets : True
10.
Switching costs can be Psychological where a customer perceives a high ris k in switching to a rival brand.
11.
Which of the following strategy focuses on producing low cost clones, low cost manufacturing and operates in localized markets: Imitative Strategy
12.
In which of the following type on open ended questions, words are presented, one at a time and respondents mention whatever comes to their mind connected with the given clue: Sentence Completion
13.
Which of the following is a simple analysis of political, economical, social and technological factors : Step analysis
14.
It is a detailed analysis focused on identifying opportunities, threats etc which has the potential to effect the business strategy : Strategic analysis
15.
Which of the following revolution is a direct result of the digital revolution : Knowledge revolution
16.
Which of the following are the existing products that are targeted to new market segments : Improvements and revisions of existing products
17.
Objectives of market penetration are : Increase / maintain market share, restructuring mature market by driving out competitors, Increase usage by existing customer
18.
Market research uses scientific methods for data collection and analysis to test prior notions.
19.
Even numbered pricing is used to denote a bargain : False
20.
Different type of sub cultures within a society are : Regional, racial, Relegious
1
Marketing Management 21.
Which of the following is created when a company develops distinctive capabilities, competitive advantage or a core competency and then aims for a strategic position in the industry : Sustainable product differentiation
22.
Which of the following is the ease with which a product’s benefits can be seen, emarginated or communicated to potential consumers : compatibility
23.
Changing technology may effect the demand for a firm’s products and services: True
24.
External analysis: Marketing audit, Internal analysis: strengths and weakness, too broad mission statement leads to : Marketing myopia, External environment: competitor, customer, market
25.
Lower perceived risk causes high involvement in the purchase decision : True
26.
Raw material are classified as : Renewable, Non renewable, Natural
27.
Psychology: Study of an individual , Social psychology: Study of how an individual, Anthropology: Study of groups, Sociology : Influence of society on groups
28.
The purpose of this research approach is to monitor service performance indicators and corrective action to improve performance : service operating data capture
29.
Performance ratings are not diagnostic and can be misleading : True
Match the following: Question
correct answer
Selective exposure
: Consumers are selective in
Selective perception
: How consumer decodes the
Selective retention
: How much of decoded message
Interpersonal Communication : Direct between sender 30.
Which of the following is not only a communication tool but also a media tool and a medium of doing business: Internet
31.
Demographic Profile of the consumer reveals how consumer allocate their time, energy and money to activities and their interests and opinions about various issues.
32.
A unique non traditional channel in India is dabbawala.
33.
Identifying competitors has become a complex task due to emergence of industries.
34.
During a given plan period , companie s persue a single growth direction only : True
35.
In this month of sales forecast, sales representatives in different territories develops estimates of how much each current and prospective customer will buy of the4 company’s product : survey of buyer’s intentions
36.
Product is commonly referred to as : Value proposition
37.
Purchasing power is function of : Income, occupation, Region
38.
Which of the following consis ts of competition among all product offering that compete for the customer’s money : Share of wallet
2
Marketing Management 39.
Monopolistic structure is seen in industries where capital investment required to setup a firm is extremely high.
40.
Service operating procedures are documented in service standards.
41.
Which of the following is the last stage of the segmentation processes: Evaluating segment attractiveness
42.
Communication takes place when : receiver receives message, sender transmits message, message conveys the meaning
43.
A highly concentrated buyer base will have the bargaining power and can create greater price competition.
44.
Which of the following consists of competition among various firms in a given industry : Company competition
45.
Which of the following represents deeper motivations and goals that the customer is trying to satisfy : Brand assur ance
46.
Market research uses scientific methods for data collection and analysis to test prior notions.
47.
Which of the following relates to any non personal communication through the media such as press releases press conferences etc : Advertising
48.
A set of product offerings with a certain category : Product line
49.
In depth Market research is the foundation of market segmentation.
50.
When entry barriers are low, new entrants pose a significant threat: True
51.
New product means : Original product, Product improvement, Product modification
52.
After the new product has ed the conceptual stages it becomes more concrete in which stages : Test marketing, commercialization, Market strategy development
53.
This method calls for identifying all potential buyer in each market and estimating their potential purchases : Expert opinion
54.
Slow skimming works when competitive threats is not so immanent : True
55.
Meaningful differentiation should satisfy the following criteria : Valued, Profitable, sustainable
56.
Brand competition consists of brands that directly compete for the same market segments.
57.
A company can be said to have competitive advantage if it posses a technology, assets or a functional excellence which its competitors do not enjoy.
58.
Various bottom up method of sales forecast : Expert opinion, statical analysis, survey of buyer’s intention
59.
Different type of sub cultures are : Regional, Racial, Religious
60.
During a given plan period, companies peruse a single growth direction only : True
61.
Monopolistic structure is seen in : Police, defense, public transportation
62.
Market research is subjective as it attempts to provide accurate, impartial and unbiased information that refle cts the true state of affairs : True
3
Marketing Management 63.
Competitive risk that a consumer feels causes him to be eit her more involved or less involved in decisions.
64.
Threat of new entrants : Firm competitors, Threat of substitute : Substitutes, Bargaining power of buyers : suppliers, bargaining power of sellers : Consumers
65.
Individuals acts and react on the basis of objective reality and not on the basis on their perceptions : True
66.
The more perishable the product, the more the likelihood of price competition : True
67.
Often the selling concept, production and product concepts co exist in the organization: True
68.
Execution of sampling processes requires a detailed specification of how the sampling design decisions are to be implemented.
69.
Availability is also an important factor in choosing a channel.
70.
His theory states that human needs are arranged in a hierarchy from the most pressing to the least pressing : Abraham Maslow
71.
An innovation is different from invention : True
72.
Attitudes can be changed or molded as they are learnt : True
73.
In product industries, type of customer services offered are : Value added services, After sales service, Customer environment
74.
The element of the communications mix differ in their ability to influence and affect target markets : True
75.
Its production may or may not be tied to a physical product : Services
76.
Marketer needs to think through five different levels of the product: True
77.
For la rge companies which are diversified into several businesses, mission statement for each SBU is essential: True
78.
Buyer power is weak if : Buyer are concentrated, Suppliers are powerful if : suppliers are concentrated, economies of scale in all functions : commitment to labor force, Exit barrie r : switching costs are low
79.
SWOT analysis allows a company to identify its Strengths and weakness
80.
Consumer perception impact all aspects of marketing.
81.
As per Rogers, adopter categories are : innovators, early adopters, late adopters
82.
All marketing efforts are directed towards enhancing value to the customer: True
83.
Which of the following gives a firm much greater pricing flexibility than its competitors without eroding its margins : Cost leadership
84.
Which of the following indicates a broad range of prices within which the company would look to pricing the product: Pricing strategy
85.
Effective marketing programs can be created for serving the market : Accessible
86.
Companies needs to become strong competit ors by building competitive brands
4
Marketing Management 87.
A horizontal marketing system is a tightly coordinated distribution channel designed specially to improve operating efficiency and marketing effectiveness.
88.
Characteristic s of growth stage are : Sharp growth in sales, Pro fits, no competitors
89.
A segmented approach to business strategy in win win situation for consumers and companies: True
90.
Advertising can create demand for or sell a poorly conceived product : True
91.
Levels of consumer decision making are: Extensive problem solving, Limited problem solving, Reutilized problem solving
92.
Letter of authorization delivers the report to the authorities.
93.
Objectives of market penetration : Increase maintain market share, restructuring mature market by driving out competitors, Increase usage by existing customers.
94.
The drawback of this model is that the weightings and ratings are assigned by managers and may not always be very objective : GE Multifactor Portfolio matrix.
95.
Markets with significant market share are called Fragmented markets.
96.
The industry structure determines who captures Market
97.
Dealers is guaranteed exclusive rights to the use of brand name and logo.
98.
100% of target market ultimately adopt the product of service innovation : True
99.
Product mix is a mix of tangible and intangible needs
100.
Intrinsic qualities of an individual are : Motivation, personality, perception.
101.
Following efforts made by the company create powerful brand accessories: Public ity, Public relations, Sales promotions.
102.
This country scores very high on collective style of functioning and decision making :
103.
Those brands that make a very powerful emotional connect with the target market are rewarded with a long lasting position : True
104.
Major product characteristics that influence consumer acceptance of new products : Relative advantage, Compatibility, Sustainability
105.
What are the key areas of focus for service distribution : After sales service, minimize waiting time, Managing service capability
106.
Differentiated marketing relies on mass production and standardization of the product to achieve profitability.
107.
Education and occupation determine the stability of present earnings as well as future growth potentials in earnings; True
108.
Which of the following are purely intangible services : Legal, counseling, consulting
109.
Analyzing a competitor’s image requires extensive research with : Customer, chain of buyers, stakeholders
5
Marketing Management 110.
To remain a market le ader which key strategic actions are required : expand the market, defend market share, Increase sales when market size is constant
111.
Who am I : The brand name, What am I: Competitor’s brand name, For whom am I : Point of differentiation, Why me : Target market’s demographic fit
112.
Generic dimensions along with customers evaluate service quality are : Reliability, Assurance, Responsiveness
113.
The external environment of an organization can be analyzed by conducting a : Environmental scanning
114.
Product Perishability is seen to increase rivalry between firms
115.
Which of the following is defined as any change, alteration or renewal of an existing product/ processes which significantly improves product performance and perceived value: Innovation
116.
Positive consequences of recession are : Reduction in waste, more efficient system, realistic perceptions of working conditions
117.
Various business growth strategies are : Market penetration, Market development, Product development
118.
Which of the following is a process that turns marketing plans into action plans and ensures that plans are executed in the way that accomplishes objectives : Evaluation
119.
Customer service can expand or contract depending upon the situation.
120.
Perceptions can be influenced by marketers through repetitive exposure.
121.
Which of the following is a measure of brand recall when a potential use situation arises: Share of design
122.
Base Price price can be lowered through the use of discounts and related tactics of allowances, rebates etc.
123.
Which of the following is any form of direct but not personal with the target market : Direct Marketing
124.
Product line represents the physical or functional solution offered to a set of target customer.
125.
Test Marketing permits testing the impact of alternative marketing plans.
126.
Effects of competitions on pricing are: Forces price down, Gives more choices, Raises price sensitivity
127.
Technique used to determine the few underlying dimensions of a larger set of intercorelated variables : Factor analysis
128.
Acquired needs are also called Primary needs
129.
Consumer goods can be further classified as per shopping habits of customers into : convenience goods, specialty goods, impulse goods
130.
Trial is the stage where consumer becomes aware of the innovation but lacks information about it.
6
Marketing Management 131.
External analysis reveals a firm’s competitive advantage and core competencies if any.
132.
Which of the following are used to announce new store openings, special offers for existing customers, offer new products and upgrades etc: advertising and sponsored content
133.
A highly concentrated buyer base will have the bargaining power and can create greater price competition .
134.
Which of the following products are usually in value or economy segments or any other segments where a tactical presence is required : Defending brands
135.
Easy reparability and access to service centers are key aspects on which companies can differentiate their product offerings.
136.
Companies are tempted to repeatedly run sales promotions as they produce quick and early results.: True
137.
Complex buying behavior: High involvement, Variety seeking buying behavior: high involvement, Habitual buying behavior: Low involvement, Dissonance reducing buying behavior: Low involvement
138.
Which of the following consis ts of brands that directly compete for the same market segments : Brand competition
139.
Which of the following are products in different forms and they cut across industry boundaries : Substitutes
140.
The detailed internal and external strategic analysis conducted by the company aids the Targeting decision.
141.
The threat of new entrants depends on : entry barriers to an industry, capital investments, government licensing
142.
The ABC of positioning stands for : Brand, Audience, competitors
143.
Which of the following brands are differentiated products competing in high growth markets : fighter brands
144.
Classification of products also changes as the product moves through its life cycle: True
145.
New product means : Original product, Product improvement, Product modification
146.
A push strategy is a must for high involvement products : True
147.
Personal sell ing positions the brand at the desired slot in the consumer’s mind: True
148.
Commercialization is the stage at which the product and marketing program are introduced to a more realistic market selling.
149.
Mix and match is the key theme of an integrated marketing communication compaign: True
150.
For the customer, Product category is a range of solutions to a given problem or need irrespective of its physical form or manufacturing processes.
151.
Service Standards needs to be clarify defined and communicated to all service employees.
7
Marketing Management 152.
Market evolves through the following steps : Emerging market, Introductory markets, Growth Markets
153.
Marketing plan begins by identifying various market segments in a given market
154.
Intrinsic qualities of an individual are : Motivation, personality, perception
155.
The three interrelated but distinct stages of consumer decision making are : Input, Process, Output
156.
Characteristic s of price buyers are : Low value of differentiation, Low pain of price, High value of differentiation
157.
Statistician sifts through the data through Data mining to identity purchasing patterns and market segments.
158.
Various levels of a product are: Basic, core, expected
159.
Internet are valuable tool for building loyal partnerships with customers.
160.
Distribution channels provides a critical linkage to ultimate customers in an effective and efficient manner: True
161.
Which of the following research is undertaken to arrive at a solution and in used in decision making to solve marketing problems: Problem solving research
162.
Various bottom up methods of sales forecast are :
Expert opinion, stastical analysis, survey
of buyer’s intention 163.
Which of the following are the standard accepted forms of behaviors: Values
164.
Different circumstances for repositioning are : increasing occasions for use, increasing sales, changed market conditions
165.
the key task of marketing communications is to build Awareness of the product to the consumer
166.
a critical aspect of managing distribution channels is managing social relationship among channel for achieving synergy True
167.
it is only companies that aim to achieve a strategic position in the industry that can create a sustainable product differentiation True
168.
the benefit that a brand seeks to provide has following dimensions: Functional, Emotional, Physical
169.
differentiation can be created in following ways: provide the same solution in better ways and at better price and place, provide a unique solution that nobody else provides
170.
consumer research studies attempt to understand the consumer’s heart space False
171.
circles in GE matrix represents: Business strength
172.
whether a company goes for differentiated or undifferentiated marketing approach depend on a company’s: competitive advantage, competitive strategy, number of competitors
173.
people use products to convey: Self Concept, Personality, Image
8
Marketing Management 174.
repositioning involves modification of elements of Marketing Mix.
175.
various levels of product are: Basic, Core, Expected
176.
most companies choose both, direct and indirect channels True
177.
in this method of sales forecast, companies commission research organisations to conduct periodic surveys of consumer buying intentions. Survey of buyer’s intentions
178.
in which of the following stage does the consumer get stimulated to seek information about the innovation Trial
179.
following are acquired needs: Self Esteem, Prestige, Sex
180.
Test Marketing is the testing of how this concept is to be marketed to consumers.
181.
the goal of firm’s Promotion strategy to inform, educate, persuade and remind target customers about the benefits of organisation’s products
182.
the Introduction stage of product life cycle is generally marked by the absence of competition
183.
raw materials are classified as: Renewable, Non Renewable, Natural
184.
which of the following decisions im pact the profitability of the organisation but have no significant impact on the long run profitability of the company Operational Decision
185.
which of the following concept states that customers want basic products that are mass produced, widely available and at the lowest price: Production concept
Match the following Question
correct answer
Economic factors
Credit availability, income growth
Demographic factors
income growth, urbanization
Socio cultural factors
Customs, lifestyles
New global economy
De regulation, Globalisation
186.
Sampling technique is a representation of ele ments of the target population.
187.
Marketing focuses on the needs of the buyer.
188.
following conveys the brand’s character: Strong Visual Presence, Events, Sponsorships
189.
SWOT analysis exercise is very organisation specific False
190.
inequitable channel relationships lead to: Channel Conflict
191.
between the two levels of market minimum and market potential exists the opportunity for the company to stimulate market demand. True
192.
indirect channels while giving the company increased control, increase financial management issues. False
193.
various branding strategies available are: Individual Brand Name, Umbrella Brand Name, Range Brand Name
194.
various methods of geographic pric ing are: FOB origin pricing, Uniform delivered pricing, freight absorption pricing
9
Marketing Management 195.
what are unsought goods: goods purchased without planning or search
196.
which of the following is the most scientifically valid research, the purpose of which is to capture cause and effect relationships by eliminating the competing explanations of observed findings Experimenta l Research
197.
Hertz is a service firm sponsored retailer franchise.
198.
which of the following desire the benefits of innovation but are more practical about the difficulties. Pioneers
199.
if entry barrie rs are high, then new entrants do not pose a significant threat. False
200.
New products shape the future of the company.
201.
factors that influence price sensitivity are: Reference Price Effect, Difficult Comparison Effect, Switching Cost Effect
202.
which of the following is the most common instrument used to colle ct primary data? Questionnaire
203.
Trend is force for creative destruction
204.
Low Market Potential / Demand Function indicates problem areas in the marketing program.
205.
learning takes place even when responses are not overt. True
Match the following Question
Correct answer
Marketing Myopia
Product concept
Father of modern automobile
Henry Ford
Mass production of products
Production concept
Customers exhibit buying inertia
Marketing concept
206.
a company’s success with its products depends equally on the success of each element. True
207.
these are the prevailing philosophies of doing business today Production Concept , Customer Conce pt, Selling Concept
208.
Vertical channels are used when the customer base is geographically concentrated or consists of institutional buyers.
209.
these theories help marketers develop appropriate strategies for introduction of their innovative products to the market: Product Life Cycle, Profit Curve, Consumer Adoption
210.
in BCG growth rate matrix, horizontal axis represents: Market share relative to competitors
211.
sources of secondary data are: Government Sources, Commercial Database, Consumer Survey
212.
companies that fail to embrace newer Technologies will see their business decline.
213.
it depicts a set of variables and their interrelationships and helps the researcher by depicting the research problem in different ways and conceptualising an approach to the problem: Analytical models
214.
Commercialisation is the final launch plan for the product.
10
Marketing Management 215.
service industry is a highly People intensive business.
216.
these are the ego needs: Prestige, Status, Self Esteem
217.
it is the extent to which decisions are based on long term orientation, past versus present versus future, and punctuali ty etc: Time Orientation
218.
this type of advertising is used at the introduction stage of the life cycle when the company is aiming to create a primary demand for the product concept. Product advertising
Match the following: Question
Correct Answer
Physical evidence
Perishability
Traditional ‘p’
Promotion
Additional service ‘p’
Part time employees
Temps
Tempos
219.
the channel for services distribution is: simultaneous, production and distribution is simultaneous
220.
these are the collective learning in the organisation on how to coordinate diverse production skills and integrate multiple streams of technologies. Core competence
221.
for the consumer, product category is a range of solutions to a given problem or need, irrespective of its physical form or manufacturing processes.
222.
during which period of product life cycle, does innovative new products need much more exposure in the media then conventional advertising. Introduction
223.
Type of changes in the macro environment are: Trends; Mega Trends; Fashion
224.
Switching costs can by financial as customers are locked into the asset bought until they decide to upgrade or replace it.
225.
the growth of self service technologies call for a greater emphasis on Quality improvement.
226.
Achievement of service standards can be left to an employee. False
227.
factors that affect the perceived ‘value’ of a product’s differences are: Reference Price; Switching Cost; Fairness
228.
Marketers must try to understand the minimal expectations of their target markets. True
229.
functions of communication are: Encoding; Decoding; Noise
230.
educational levels of target markets directly determine their knowledge and product awareness. True
231.
the purpose of defend strategy is not merely to react with price but to convince the competitor to back off.
232.
entry barriers do not change over time. False
233.
it is a direct between a sales representative and buyers to influence buyer in a purchase situation. Personal selling
11
Marketing Management 234.
demographic factors are: Educational levels; Culture and values; Geographical distribution
235.
inconsistencies between what customers are told the service will be like and the actual service performance is caused by: Internal communication gap
236.
it is the ability to perform the promised servic e accurately and dependably. Perishability
237.
competitive advantage is a critical element of a firm’s: Product Differentiation; Product Positioning; Core Competence
238.
educational levels of the target markets directly determine their knowledge and their awareness of the products. True
239.
risk and uncertainty for the buyer is higher for physical product than for services. True
240.
company sales forecast follows the marketing plan. True
241.
it consists of competition among various products that satisfy the same need. Substitute competition
242.
in this pattern of target market selection, the company attempts to cover all market segments with their products. Full market coverage
243.
inaccurate sales forecast can lead to either excess inventory or inventory shortfall. True
244.
in BCG growth share matrix, vertical axis represents: Market Growth Rate
245.
raw materials are classified as: natural products; raw m aterials and parts
246.
in this, the internet brings together a large number of customers to create a market place that a number of companies will be interested in. C2B
247.
there are differences in the way men and women shop and collect information. True
248.
market segments respond in a similar fashion to company and brand images. True
Match the following: Question Invention Innovation Discontinuous innovation Continuous innovation 249.
correct answer The first T.V. Internet Breakthrough innovation Incremental innovation
the pricing strategy that a company adopts in the growth stage must be in line with the competitive position or company’s strategy that its has decided to adopt. True
250.
it is an instrument that defines generic dimensions along which the customers evaluate service quality. SERVQUAL
251.
Exclusive products offer their target markets an ego gratification.
252.
Market research uses scientific methods for data collection and analysis to test prior notions.
253.
Psychographic profile of the consumer reveals how consumers allocate their time, energy and money to activities and their interests and opinions about various issues.
254.
knowledge of a competitor’s present strategy indicates future growth directions. True
255.
technology can change lifestyle and buying patterns of consumers. True
12
Marketing Management 256.
Major entry barriers are: economies of scale; government regulations
257.
he developed a two factor theory that distinguishes dissatisfies and satisfiers. Herzberg
258.
the value that the customer places on the product is largely the: perceived value
259.
market demand is the base level of sales that would take place without any specific marketing program in place. False
260.
Reference price enables the firm to determine whether a product is selling poorly because it is over priced relative to its true worth.
261.
it is a strong internal stimulus compelling action. Drive
262.
Market segment is a group of individuals or organisations that share a homogeneous need as well as common characteristics such as age, gender, values etc.
263.
services can be patented. False
264.
companies buy competitor’s information and even pay for industrial espionage. False
265.
following are the types of conclusive research: Survey Research; Observational
266.
characteristics of market maturity are: competition covers major market segments; market consolidation; market fragmentation
267.
strong brands generate what for the company? Brand loyalty
268.
addition of the products to the existing product lines can be in the form of: variants; pack sizes, flavours
269.
markets evolve through the following stages: emerging markets; decline markets; growth markets
270.
the conditions under which the penetration pricing strategy may work are: upgrade version of an existing product; large proved market for the product
271.
it is a measure of the customer’s likeability of a brand. Share of heart
272.
characteristics of production concept are: mass production; achieving economies of scale; mass distribution
273.
the aim of consumer behaviour is to meet the needs of the target markets profitably.
274.
it is the added profit or loss resulting from an additional sale. Percentage contribution margin
Match the following: Question
correct answer
Competitor strategically weaker, price reaction too costly
Ignore
Competitor strategically stronger, price reaction too costly
Accommodate
Competitor strategically weaker, price reaction is cost justified
Attach
Competitor is strategically stronger, price reaction is cost justified
Defend
275.
presenting a clear consistent positioning through all points of with the customer is critical to the concept of positioning. True
276.
end benefit effect can be understood in which two parts: derived demand; price proportion
13
Marketing Management 277.
brands must have a consistent positioning through every point of with their customer.
278.
Core competency is not the only factor to be considered to determine the future growth potential of business.
279.
major exit barriers are: government regulations; obligations to customers; distribution networks
280.
Socio cultural segmentation basis are: social class; cultural values; sub cultures
281.
companies forming strategic channel alliances also known as multiple channel.
282.
companies that do not define their businesses in of customer needs suffer from: Marketing myopia
283.
Sample size refers to how many people should be surveyed.
284.
Marketers have to continuously review segments, segmentation variables and adapt their marketing mix to the evolving needs. True
285.
in this industry structure, only one firm provides the product or service in a country or region. Pure monopoly
286.
The targeting process begins at the stage of consumer research for market segmentation.
287.
it is the degree to which potential customers perceive a new product as superior to existing substitutes. Relative advantage
288.
it is a scale that rates the importance of some attribute. Liker scale
289.
characteristics of mass marketing are: one standard product; one ment campaign
290.
letter of transmittal is written by the client to the researcher before the project begins. False
291.
it is a growth strategy where the business seeks to sell its existing products into new markets. Market skimming
292.
key marketing objectives in maturity stages are: rationalisation of product lines to maintain profitability; finding new growth avenues; improved efficiency of marketing operations
293.
Trial purchases are exploratory purchases as consumers attempt to evaluate a product through direct use.
294.
various innovation models/ strategies that companies can follow are: integrator model; orchestrator model; licensor/licensee model
295.
Addressing the need for its different dimensions is also known as developing: point of differentiation
296.
different sources of value are: quality improvements; add features that enhance performance; identify customers perception of risk
297.
Additional P’s introduced for service marketing are: physical evidence, people; processes
298.
Monopolistic competition is seen in oil and steel industries. True
299.
perceptual maps have commonly three dimensions. False
300.
He learns from the market leader and adapts the improves leader’s products. Adapter
14
Marketing Management 301.
Consistency is also an image of consistent performance quality or of a product living upto the performance commitments made by the company.
302.
companies must view service qualit y improvement as an ongoing process rather than as an occasional project. True
303.
This segmentation variable divides the market by locations. Geographic
304.
these needs are essential for survival and to sustain biological life. Primary needs
Match the following: Income rich/ time poor customer Income rich/ time rich customer Cash poor/ time rich customer Cash poor/ time poor customer
= lesser price sensitivity than cash = greatest price sensitivity = greater price sensitivity than = least price sensitivit y
305.
new product means: product improvement; product modification; competitor’s product
306.
Incremental costs are very similar to which other type of cost? Variable cost
307.
multiple factor index method to assess market potential of different territories is used primarily by: Consumer marketers
308.
Question
A channel's length is also called as horizontal dimension.
Correct Answer
False
Question Correct Answer
________ distribution is used when a small percentage of customers for a large part of sale. Selective
Question
The resell er's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Question
Specific ________ emerge from broad stratefgies
Correct Answer
Tactics
Question
What is Market development?
Correct Answer
Existing product New market
Question Correct Answer
Income,occupation,education, age,marital status are factors of which type of segmentation? Geographic , Demographic
Question
There are more number of substitutes for ________ products.
Correct Answer
Multi use
15
Marketing Management Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Question
Competition tends to focus on ________ as a product moves through its life cycle. Price
Correct Answer Question Correct Answer
The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Exclusive
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive
Question
Market foreacsts are available from sources like government
Correct Answer
False
Question
Physical distribution management includes
Correct Answer
Manufacturer , Middlemen , Warehouse operators
Your Answer
Manufacturer , Customer , Middlemen , Warehouse operators
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Question Correct Answer
Manufacturers offering variety of price promotions to their middlemen is called Trade promotion
Question
Total cost is the sum of ________ + Variable cost.
Correct Answer
Fixed cost
Your Answer
Fixed cost
Question
Money is invested by way of
Correct Answer
Debt , Equity
16
Marketing Management Your Answer
Risk , Equity
Question Correct Answer
________ describes a person's favourable or unfavourable action tendencies towards object Attitudes
Your Answer
Attitudes
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales
Question
Correct Answer
Your Answer
Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching Marketing channel demand and supply.
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more levels of Vertical integration a channel under one participant's control. Question
Vertical integration
Correct Answer
Logistics is an area of potentially high cost saving and improves customer satisfaction. True
Your Answer
True
Question Correct Answer
Decline in buying power due to price levels rising more rapidly than income is called Inflation
Your Answer
Inflation
Question Correct Answer
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price False
Your Answer
True
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Your Answer
Market tests
17
Marketing Management Question Correct Answer
This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Reserve the right to play
Your Answer
Reserve the right to play
Question
Correct Answer
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Law of diminishing marginal utility
Your Answer
Law of diminishing marginal utility
Question Correct Answer
New product forms and brands enter in which stage of product life cycle? Growth
Your Answer
Introductory
Question Correct Answer
________ leads to generalisation where similar stimulus generate the same kind of response Reinforcement
Your Answer
Cues
Question Correct Answer
Marketer should keep company's mission and marketing objectives in mind while making pricing decis ions. True
Your Answer
True
Question
Socio cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Technology , Socia l class , Culture
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Mass media
Question
After sales service is provided in a customer orirnted firm
Correct Answer
True
Your Answer
True
18
Marketing Management Question
Product should be considered from the point of view of
Correct Answer
Customer
Your Answer
Customer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Your Answer
Reseller market , Industrial market , Government market
Question
Research design is classifie d as :
Correct Answer
Function , Methodology
Your Answer
Function , Methodology , Predictive , Experimental
Question
A diet conscious person after playing football is thirsty. He opts for :
Correct Answer
Diet coke
Question Correct Answer
"Idea screening" stage reduces the number of ideas based on company's criteria . True
Question
Categories of adopters are
Correct Answer
Innovators , Earlyadopters , Laggards
Question
Secondary data is cheaper and faster to collect than primary data
Correct Answer
True
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Time Series Analysis
Correct Answer
Question Correct Answer
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Title
19
Marketing Management Question
"Promotion" is considered in conjunction with "Convenience" .
Correct Answer
False
Question
To serve a market segment profitably means
Correct Answer
Sales revenue generated is more than cost of marketing effort
Question
Uses of Market research are:
Correct Answer
Advertising effectiveness , Sales forecasting , Identifying market trends Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Your Answer
Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives
It is used to forecast future values such as sales revenue etc
Historical research
Uses past experiences to find solutions
Uses past experiences to find solutions
Survey research
Obtains data from respondents in person
Obtains data from respondents in person
Experimental research
One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Question
This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments
Correct Answer
Reserve the right to play
Question Correct Answer
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Law of diminishing marginal utility
Question
New product forms and brands enter in which stage of product life cycle?
Correct Answer
Growth
Question
________ leads to generalisation where similarstimulus generate the same kind of response
20
Marketing Management Correct Answer
Reinforcement
Question Correct Answer
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. True
Question
Socio cultural environment consists of
Correct Answer
Social class , Culture
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Question
After sales service is provided in a customer orirnted firm
Correct Answer
True
Question
Product should be considered from the point of view of
Correct Answer
Customer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Question
Research design is classified as :
Correct Answer
Function , Methodology
Question
A diet conscious person after pla ying football is thirsty. He opts for :
Correct Answer
Diet coke
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
True/False Question
Market foreacsts are availa ble from sources like government
Correct Answer False Your Answer
True
Multiple Choice Multiple Answer
21
Marketing Management Question
Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer
Manufacturer , Customer , Middlemen , Warehouse operators
True/False Question
Consumer behaviour is more challenging across international border.
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer
Trade in allowance
Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer
Fixed cost
Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer
Risk , Equity
Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer
Attitudes
Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer
Sales
Match The Following Question
Correct Answer
Your Answer
22
Marketing Management Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more Vertical integration levels of a channel under one participant's control.
Vertical integration
True/False Question
Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer
Inflation
True/False Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer
True
Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer
Market tests
Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Correct Answer Reserve the right to play Your Answer
Reserve the right to play
Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous
23
Marketing Management unit. This is called Correct Answer Law of diminishing marginal utility Your Answer
Law of diminishing marginal utility
Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer
Introductory
Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer
Cues
True/False Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Socio cultural environment consists of Correct Answer Social class , Culture Your Answer
Technology , Social class , Culture
Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer
Advertising , Packaging , Mass media
True/False Question
After sales service is provided in a customer orirnted firm
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Product should be considered from the point of view of
24
Marketing Management Correct Answer Customer Your Answer
Customer
Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer
Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer
Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer
Diet coke
True/False Question
"Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Earlyadopters , Laggards Your Answer
Innovators , Earlyadopters , Late adopters , Laggards
True/False Question
Secondary data is cheaper and faster to collect than primary data
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis
25
Marketing Management Your Answer
Time Series Analysis
Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer
Title
True/False Question
"Promotion" is considered in conjunction with "Convenience" .
Correct Answer False Your Answer
True
Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer
Sales revenue generated is more than cost of marketing effort
Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer
Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Match The Following Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives It is used to forecast future values such as sales revenue etc
Historical research
Uses past experiences to find solutions Obtains data from respondents in person
Uses past experiences to find solutions Obtains data from respondents in person
One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent varia bles
Survey research Experimental research
Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests
26
Marketing Management Your Answer
Market tests
Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Correct Answer Reserve the right to play Your Answer
Reserve the right to play
Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is le ss than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer
Law of diminishing marginal utility
Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer
Introductory
Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer
Cues
True/False Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Socio cultural environment consists of Correct Answer Social class , Culture Your Answer
Technology , Social class , Culture
Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons
27
Marketing Management Your Answer
Advertising , Packaging , Mass media
True/False Question
After sales service is provided in a customer orirnted firm
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer
Customer
Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer
Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer
Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer
Diet coke
True/False Question
"Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer
True/False Question
True
Correct Answer
In negotiated contracts, the bid selected by buyer is not necessarily the lowest True
Your Answer
True
28
Marketing Management Multiple Choice Multiple Answer Question Trade promotions include Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance
True/False Question Correct Answer
Change in company's strategy gives rise to problems necessitating a new structure to be made True
Your Answer
False
Multiple Choice Multiple Answer Question What is break down approach Correct Answer
Your Answer
True/False Question
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Correct Answer
Consumer behaviour is easy to understand in familiar country like India for Indians. False
Your Answer
True
Select The Blank Question Correct Answer
Buyer's response in ________ method may not be applicable in other markets Market tests
Your Answer
Market tests
True/False Question Correct Answer
The demand for a specific brand within a product category is called selective demand. True
Your Answer
True
Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called:
29
Marketing Management Correct Answer
Intensity distribution
Your Answer
Integral distribution
Match The Following Question
Correct Answer
Ballast business
Fit well but low opportunities Fit well but low opportunities
Gap analysis
Difference between desired and projected performance
Some fit and some misfit
Corporate parenting
Managing SBU's by a corporate
Managing SBU's by a corporate
Heartland business
Give the highest priority
Give the highest priority
Your Answer
Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Clothing , Maruti 800 Car
Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer
Carrying the line of only one manufacturer
Your Answer
Carrying many unrelated product lines
Select The Blank Question Correct Answer
Product means the ________ and services the company offers the target market. Goods
Your Answer
Value
Select The Blank Question Correct Answer
Firm's that lack promotional skills rely on ________ for promotional push. Middlemen
Your Answer
Advertising agents
Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer
Reseller Market
30
Single Segment concentration strategy is based on which competitive strategy : specialization
2.
Which of the following focuses on how individuals make decision to spend available resources on consumption related products and services : consumer behaviour
3.
Different type of buyer behavior are : Complex, Variety seeking, Simple buying
4.
Identifying competitors has become a complex task due to : Emergence of industries
5.
It is a firm in a strong but not dominant position that follows an aggressive strategy of trying to gain market share : Market follower
6.
Promotional research is undertaken to determine : Media decision, creative testing, Brand positioning
7.
Switching cost can be Financial where a customer perceives a high risk in switching to a rival brand.
8.
In the customer service external marketing matrix, the optimal quadrant in of marketing excellence as well as in of utilization of resources are : Quadrant 2
9.
Presence of a very strong and growing number of middle class consumer makes for attractive markets : True
10.
Switching costs can be Psychological where a customer perceives a high ris k in switching to a rival brand.
11.
Which of the following strategy focuses on producing low cost clones, low cost manufacturing and operates in localized markets: Imitative Strategy
12.
In which of the following type on open ended questions, words are presented, one at a time and respondents mention whatever comes to their mind connected with the given clue: Sentence Completion
13.
Which of the following is a simple analysis of political, economical, social and technological factors : Step analysis
14.
It is a detailed analysis focused on identifying opportunities, threats etc which has the potential to effect the business strategy : Strategic analysis
15.
Which of the following revolution is a direct result of the digital revolution : Knowledge revolution
16.
Which of the following are the existing products that are targeted to new market segments : Improvements and revisions of existing products
17.
Objectives of market penetration are : Increase / maintain market share, restructuring mature market by driving out competitors, Increase usage by existing customer
18.
Market research uses scientific methods for data collection and analysis to test prior notions.
19.
Even numbered pricing is used to denote a bargain : False
20.
Different type of sub cultures within a society are : Regional, racial, Relegious
1
Marketing Management 21.
Which of the following is created when a company develops distinctive capabilities, competitive advantage or a core competency and then aims for a strategic position in the industry : Sustainable product differentiation
22.
Which of the following is the ease with which a product’s benefits can be seen, emarginated or communicated to potential consumers : compatibility
23.
Changing technology may effect the demand for a firm’s products and services: True
24.
External analysis: Marketing audit, Internal analysis: strengths and weakness, too broad mission statement leads to : Marketing myopia, External environment: competitor, customer, market
25.
Lower perceived risk causes high involvement in the purchase decision : True
26.
Raw material are classified as : Renewable, Non renewable, Natural
27.
Psychology: Study of an individual , Social psychology: Study of how an individual, Anthropology: Study of groups, Sociology : Influence of society on groups
28.
The purpose of this research approach is to monitor service performance indicators and corrective action to improve performance : service operating data capture
29.
Performance ratings are not diagnostic and can be misleading : True
Match the following: Question
correct answer
Selective exposure
: Consumers are selective in
Selective perception
: How consumer decodes the
Selective retention
: How much of decoded message
Interpersonal Communication : Direct between sender 30.
Which of the following is not only a communication tool but also a media tool and a medium of doing business: Internet
31.
Demographic Profile of the consumer reveals how consumer allocate their time, energy and money to activities and their interests and opinions about various issues.
32.
A unique non traditional channel in India is dabbawala.
33.
Identifying competitors has become a complex task due to emergence of industries.
34.
During a given plan period , companie s persue a single growth direction only : True
35.
In this month of sales forecast, sales representatives in different territories develops estimates of how much each current and prospective customer will buy of the4 company’s product : survey of buyer’s intentions
36.
Product is commonly referred to as : Value proposition
37.
Purchasing power is function of : Income, occupation, Region
38.
Which of the following consis ts of competition among all product offering that compete for the customer’s money : Share of wallet
2
Marketing Management 39.
Monopolistic structure is seen in industries where capital investment required to setup a firm is extremely high.
40.
Service operating procedures are documented in service standards.
41.
Which of the following is the last stage of the segmentation processes: Evaluating segment attractiveness
42.
Communication takes place when : receiver receives message, sender transmits message, message conveys the meaning
43.
A highly concentrated buyer base will have the bargaining power and can create greater price competition.
44.
Which of the following consists of competition among various firms in a given industry : Company competition
45.
Which of the following represents deeper motivations and goals that the customer is trying to satisfy : Brand assur ance
46.
Market research uses scientific methods for data collection and analysis to test prior notions.
47.
Which of the following relates to any non personal communication through the media such as press releases press conferences etc : Advertising
48.
A set of product offerings with a certain category : Product line
49.
In depth Market research is the foundation of market segmentation.
50.
When entry barriers are low, new entrants pose a significant threat: True
51.
New product means : Original product, Product improvement, Product modification
52.
After the new product has ed the conceptual stages it becomes more concrete in which stages : Test marketing, commercialization, Market strategy development
53.
This method calls for identifying all potential buyer in each market and estimating their potential purchases : Expert opinion
54.
Slow skimming works when competitive threats is not so immanent : True
55.
Meaningful differentiation should satisfy the following criteria : Valued, Profitable, sustainable
56.
Brand competition consists of brands that directly compete for the same market segments.
57.
A company can be said to have competitive advantage if it posses a technology, assets or a functional excellence which its competitors do not enjoy.
58.
Various bottom up method of sales forecast : Expert opinion, statical analysis, survey of buyer’s intention
59.
Different type of sub cultures are : Regional, Racial, Religious
60.
During a given plan period, companies peruse a single growth direction only : True
61.
Monopolistic structure is seen in : Police, defense, public transportation
62.
Market research is subjective as it attempts to provide accurate, impartial and unbiased information that refle cts the true state of affairs : True
3
Marketing Management 63.
Competitive risk that a consumer feels causes him to be eit her more involved or less involved in decisions.
64.
Threat of new entrants : Firm competitors, Threat of substitute : Substitutes, Bargaining power of buyers : suppliers, bargaining power of sellers : Consumers
65.
Individuals acts and react on the basis of objective reality and not on the basis on their perceptions : True
66.
The more perishable the product, the more the likelihood of price competition : True
67.
Often the selling concept, production and product concepts co exist in the organization: True
68.
Execution of sampling processes requires a detailed specification of how the sampling design decisions are to be implemented.
69.
Availability is also an important factor in choosing a channel.
70.
His theory states that human needs are arranged in a hierarchy from the most pressing to the least pressing : Abraham Maslow
71.
An innovation is different from invention : True
72.
Attitudes can be changed or molded as they are learnt : True
73.
In product industries, type of customer services offered are : Value added services, After sales service, Customer environment
74.
The element of the communications mix differ in their ability to influence and affect target markets : True
75.
Its production may or may not be tied to a physical product : Services
76.
Marketer needs to think through five different levels of the product: True
77.
For la rge companies which are diversified into several businesses, mission statement for each SBU is essential: True
78.
Buyer power is weak if : Buyer are concentrated, Suppliers are powerful if : suppliers are concentrated, economies of scale in all functions : commitment to labor force, Exit barrie r : switching costs are low
79.
SWOT analysis allows a company to identify its Strengths and weakness
80.
Consumer perception impact all aspects of marketing.
81.
As per Rogers, adopter categories are : innovators, early adopters, late adopters
82.
All marketing efforts are directed towards enhancing value to the customer: True
83.
Which of the following gives a firm much greater pricing flexibility than its competitors without eroding its margins : Cost leadership
84.
Which of the following indicates a broad range of prices within which the company would look to pricing the product: Pricing strategy
85.
Effective marketing programs can be created for serving the market : Accessible
86.
Companies needs to become strong competit ors by building competitive brands
4
Marketing Management 87.
A horizontal marketing system is a tightly coordinated distribution channel designed specially to improve operating efficiency and marketing effectiveness.
88.
Characteristic s of growth stage are : Sharp growth in sales, Pro fits, no competitors
89.
A segmented approach to business strategy in win win situation for consumers and companies: True
90.
Advertising can create demand for or sell a poorly conceived product : True
91.
Levels of consumer decision making are: Extensive problem solving, Limited problem solving, Reutilized problem solving
92.
Letter of authorization delivers the report to the authorities.
93.
Objectives of market penetration : Increase maintain market share, restructuring mature market by driving out competitors, Increase usage by existing customers.
94.
The drawback of this model is that the weightings and ratings are assigned by managers and may not always be very objective : GE Multifactor Portfolio matrix.
95.
Markets with significant market share are called Fragmented markets.
96.
The industry structure determines who captures Market
97.
Dealers is guaranteed exclusive rights to the use of brand name and logo.
98.
100% of target market ultimately adopt the product of service innovation : True
99.
Product mix is a mix of tangible and intangible needs
100.
Intrinsic qualities of an individual are : Motivation, personality, perception.
101.
Following efforts made by the company create powerful brand accessories: Public ity, Public relations, Sales promotions.
102.
This country scores very high on collective style of functioning and decision making :
103.
Those brands that make a very powerful emotional connect with the target market are rewarded with a long lasting position : True
104.
Major product characteristics that influence consumer acceptance of new products : Relative advantage, Compatibility, Sustainability
105.
What are the key areas of focus for service distribution : After sales service, minimize waiting time, Managing service capability
106.
Differentiated marketing relies on mass production and standardization of the product to achieve profitability.
107.
Education and occupation determine the stability of present earnings as well as future growth potentials in earnings; True
108.
Which of the following are purely intangible services : Legal, counseling, consulting
109.
Analyzing a competitor’s image requires extensive research with : Customer, chain of buyers, stakeholders
5
Marketing Management 110.
To remain a market le ader which key strategic actions are required : expand the market, defend market share, Increase sales when market size is constant
111.
Who am I : The brand name, What am I: Competitor’s brand name, For whom am I : Point of differentiation, Why me : Target market’s demographic fit
112.
Generic dimensions along with customers evaluate service quality are : Reliability, Assurance, Responsiveness
113.
The external environment of an organization can be analyzed by conducting a : Environmental scanning
114.
Product Perishability is seen to increase rivalry between firms
115.
Which of the following is defined as any change, alteration or renewal of an existing product/ processes which significantly improves product performance and perceived value: Innovation
116.
Positive consequences of recession are : Reduction in waste, more efficient system, realistic perceptions of working conditions
117.
Various business growth strategies are : Market penetration, Market development, Product development
118.
Which of the following is a process that turns marketing plans into action plans and ensures that plans are executed in the way that accomplishes objectives : Evaluation
119.
Customer service can expand or contract depending upon the situation.
120.
Perceptions can be influenced by marketers through repetitive exposure.
121.
Which of the following is a measure of brand recall when a potential use situation arises: Share of design
122.
Base Price price can be lowered through the use of discounts and related tactics of allowances, rebates etc.
123.
Which of the following is any form of direct but not personal with the target market : Direct Marketing
124.
Product line represents the physical or functional solution offered to a set of target customer.
125.
Test Marketing permits testing the impact of alternative marketing plans.
126.
Effects of competitions on pricing are: Forces price down, Gives more choices, Raises price sensitivity
127.
Technique used to determine the few underlying dimensions of a larger set of intercorelated variables : Factor analysis
128.
Acquired needs are also called Primary needs
129.
Consumer goods can be further classified as per shopping habits of customers into : convenience goods, specialty goods, impulse goods
130.
Trial is the stage where consumer becomes aware of the innovation but lacks information about it.
6
Marketing Management 131.
External analysis reveals a firm’s competitive advantage and core competencies if any.
132.
Which of the following are used to announce new store openings, special offers for existing customers, offer new products and upgrades etc: advertising and sponsored content
133.
A highly concentrated buyer base will have the bargaining power and can create greater price competition .
134.
Which of the following products are usually in value or economy segments or any other segments where a tactical presence is required : Defending brands
135.
Easy reparability and access to service centers are key aspects on which companies can differentiate their product offerings.
136.
Companies are tempted to repeatedly run sales promotions as they produce quick and early results.: True
137.
Complex buying behavior: High involvement, Variety seeking buying behavior: high involvement, Habitual buying behavior: Low involvement, Dissonance reducing buying behavior: Low involvement
138.
Which of the following consis ts of brands that directly compete for the same market segments : Brand competition
139.
Which of the following are products in different forms and they cut across industry boundaries : Substitutes
140.
The detailed internal and external strategic analysis conducted by the company aids the Targeting decision.
141.
The threat of new entrants depends on : entry barriers to an industry, capital investments, government licensing
142.
The ABC of positioning stands for : Brand, Audience, competitors
143.
Which of the following brands are differentiated products competing in high growth markets : fighter brands
144.
Classification of products also changes as the product moves through its life cycle: True
145.
New product means : Original product, Product improvement, Product modification
146.
A push strategy is a must for high involvement products : True
147.
Personal sell ing positions the brand at the desired slot in the consumer’s mind: True
148.
Commercialization is the stage at which the product and marketing program are introduced to a more realistic market selling.
149.
Mix and match is the key theme of an integrated marketing communication compaign: True
150.
For the customer, Product category is a range of solutions to a given problem or need irrespective of its physical form or manufacturing processes.
151.
Service Standards needs to be clarify defined and communicated to all service employees.
7
Marketing Management 152.
Market evolves through the following steps : Emerging market, Introductory markets, Growth Markets
153.
Marketing plan begins by identifying various market segments in a given market
154.
Intrinsic qualities of an individual are : Motivation, personality, perception
155.
The three interrelated but distinct stages of consumer decision making are : Input, Process, Output
156.
Characteristic s of price buyers are : Low value of differentiation, Low pain of price, High value of differentiation
157.
Statistician sifts through the data through Data mining to identity purchasing patterns and market segments.
158.
Various levels of a product are: Basic, core, expected
159.
Internet are valuable tool for building loyal partnerships with customers.
160.
Distribution channels provides a critical linkage to ultimate customers in an effective and efficient manner: True
161.
Which of the following research is undertaken to arrive at a solution and in used in decision making to solve marketing problems: Problem solving research
162.
Various bottom up methods of sales forecast are :
Expert opinion, stastical analysis, survey
of buyer’s intention 163.
Which of the following are the standard accepted forms of behaviors: Values
164.
Different circumstances for repositioning are : increasing occasions for use, increasing sales, changed market conditions
165.
the key task of marketing communications is to build Awareness of the product to the consumer
166.
a critical aspect of managing distribution channels is managing social relationship among channel for achieving synergy True
167.
it is only companies that aim to achieve a strategic position in the industry that can create a sustainable product differentiation True
168.
the benefit that a brand seeks to provide has following dimensions: Functional, Emotional, Physical
169.
differentiation can be created in following ways: provide the same solution in better ways and at better price and place, provide a unique solution that nobody else provides
170.
consumer research studies attempt to understand the consumer’s heart space False
171.
circles in GE matrix represents: Business strength
172.
whether a company goes for differentiated or undifferentiated marketing approach depend on a company’s: competitive advantage, competitive strategy, number of competitors
173.
people use products to convey: Self Concept, Personality, Image
8
Marketing Management 174.
repositioning involves modification of elements of Marketing Mix.
175.
various levels of product are: Basic, Core, Expected
176.
most companies choose both, direct and indirect channels True
177.
in this method of sales forecast, companies commission research organisations to conduct periodic surveys of consumer buying intentions. Survey of buyer’s intentions
178.
in which of the following stage does the consumer get stimulated to seek information about the innovation Trial
179.
following are acquired needs: Self Esteem, Prestige, Sex
180.
Test Marketing is the testing of how this concept is to be marketed to consumers.
181.
the goal of firm’s Promotion strategy to inform, educate, persuade and remind target customers about the benefits of organisation’s products
182.
the Introduction stage of product life cycle is generally marked by the absence of competition
183.
raw materials are classified as: Renewable, Non Renewable, Natural
184.
which of the following decisions im pact the profitability of the organisation but have no significant impact on the long run profitability of the company Operational Decision
185.
which of the following concept states that customers want basic products that are mass produced, widely available and at the lowest price: Production concept
Match the following Question
correct answer
Economic factors
Credit availability, income growth
Demographic factors
income growth, urbanization
Socio cultural factors
Customs, lifestyles
New global economy
De regulation, Globalisation
186.
Sampling technique is a representation of ele ments of the target population.
187.
Marketing focuses on the needs of the buyer.
188.
following conveys the brand’s character: Strong Visual Presence, Events, Sponsorships
189.
SWOT analysis exercise is very organisation specific False
190.
inequitable channel relationships lead to: Channel Conflict
191.
between the two levels of market minimum and market potential exists the opportunity for the company to stimulate market demand. True
192.
indirect channels while giving the company increased control, increase financial management issues. False
193.
various branding strategies available are: Individual Brand Name, Umbrella Brand Name, Range Brand Name
194.
various methods of geographic pric ing are: FOB origin pricing, Uniform delivered pricing, freight absorption pricing
9
Marketing Management 195.
what are unsought goods: goods purchased without planning or search
196.
which of the following is the most scientifically valid research, the purpose of which is to capture cause and effect relationships by eliminating the competing explanations of observed findings Experimenta l Research
197.
Hertz is a service firm sponsored retailer franchise.
198.
which of the following desire the benefits of innovation but are more practical about the difficulties. Pioneers
199.
if entry barrie rs are high, then new entrants do not pose a significant threat. False
200.
New products shape the future of the company.
201.
factors that influence price sensitivity are: Reference Price Effect, Difficult Comparison Effect, Switching Cost Effect
202.
which of the following is the most common instrument used to colle ct primary data? Questionnaire
203.
Trend is force for creative destruction
204.
Low Market Potential / Demand Function indicates problem areas in the marketing program.
205.
learning takes place even when responses are not overt. True
Match the following Question
Correct answer
Marketing Myopia
Product concept
Father of modern automobile
Henry Ford
Mass production of products
Production concept
Customers exhibit buying inertia
Marketing concept
206.
a company’s success with its products depends equally on the success of each element. True
207.
these are the prevailing philosophies of doing business today Production Concept , Customer Conce pt, Selling Concept
208.
Vertical channels are used when the customer base is geographically concentrated or consists of institutional buyers.
209.
these theories help marketers develop appropriate strategies for introduction of their innovative products to the market: Product Life Cycle, Profit Curve, Consumer Adoption
210.
in BCG growth rate matrix, horizontal axis represents: Market share relative to competitors
211.
sources of secondary data are: Government Sources, Commercial Database, Consumer Survey
212.
companies that fail to embrace newer Technologies will see their business decline.
213.
it depicts a set of variables and their interrelationships and helps the researcher by depicting the research problem in different ways and conceptualising an approach to the problem: Analytical models
214.
Commercialisation is the final launch plan for the product.
10
Marketing Management 215.
service industry is a highly People intensive business.
216.
these are the ego needs: Prestige, Status, Self Esteem
217.
it is the extent to which decisions are based on long term orientation, past versus present versus future, and punctuali ty etc: Time Orientation
218.
this type of advertising is used at the introduction stage of the life cycle when the company is aiming to create a primary demand for the product concept. Product advertising
Match the following: Question
Correct Answer
Physical evidence
Perishability
Traditional ‘p’
Promotion
Additional service ‘p’
Part time employees
Temps
Tempos
219.
the channel for services distribution is: simultaneous, production and distribution is simultaneous
220.
these are the collective learning in the organisation on how to coordinate diverse production skills and integrate multiple streams of technologies. Core competence
221.
for the consumer, product category is a range of solutions to a given problem or need, irrespective of its physical form or manufacturing processes.
222.
during which period of product life cycle, does innovative new products need much more exposure in the media then conventional advertising. Introduction
223.
Type of changes in the macro environment are: Trends; Mega Trends; Fashion
224.
Switching costs can by financial as customers are locked into the asset bought until they decide to upgrade or replace it.
225.
the growth of self service technologies call for a greater emphasis on Quality improvement.
226.
Achievement of service standards can be left to an employee. False
227.
factors that affect the perceived ‘value’ of a product’s differences are: Reference Price; Switching Cost; Fairness
228.
Marketers must try to understand the minimal expectations of their target markets. True
229.
functions of communication are: Encoding; Decoding; Noise
230.
educational levels of target markets directly determine their knowledge and product awareness. True
231.
the purpose of defend strategy is not merely to react with price but to convince the competitor to back off.
232.
entry barriers do not change over time. False
233.
it is a direct between a sales representative and buyers to influence buyer in a purchase situation. Personal selling
11
Marketing Management 234.
demographic factors are: Educational levels; Culture and values; Geographical distribution
235.
inconsistencies between what customers are told the service will be like and the actual service performance is caused by: Internal communication gap
236.
it is the ability to perform the promised servic e accurately and dependably. Perishability
237.
competitive advantage is a critical element of a firm’s: Product Differentiation; Product Positioning; Core Competence
238.
educational levels of the target markets directly determine their knowledge and their awareness of the products. True
239.
risk and uncertainty for the buyer is higher for physical product than for services. True
240.
company sales forecast follows the marketing plan. True
241.
it consists of competition among various products that satisfy the same need. Substitute competition
242.
in this pattern of target market selection, the company attempts to cover all market segments with their products. Full market coverage
243.
inaccurate sales forecast can lead to either excess inventory or inventory shortfall. True
244.
in BCG growth share matrix, vertical axis represents: Market Growth Rate
245.
raw materials are classified as: natural products; raw m aterials and parts
246.
in this, the internet brings together a large number of customers to create a market place that a number of companies will be interested in. C2B
247.
there are differences in the way men and women shop and collect information. True
248.
market segments respond in a similar fashion to company and brand images. True
Match the following: Question Invention Innovation Discontinuous innovation Continuous innovation 249.
correct answer The first T.V. Internet Breakthrough innovation Incremental innovation
the pricing strategy that a company adopts in the growth stage must be in line with the competitive position or company’s strategy that its has decided to adopt. True
250.
it is an instrument that defines generic dimensions along which the customers evaluate service quality. SERVQUAL
251.
Exclusive products offer their target markets an ego gratification.
252.
Market research uses scientific methods for data collection and analysis to test prior notions.
253.
Psychographic profile of the consumer reveals how consumers allocate their time, energy and money to activities and their interests and opinions about various issues.
254.
knowledge of a competitor’s present strategy indicates future growth directions. True
255.
technology can change lifestyle and buying patterns of consumers. True
12
Marketing Management 256.
Major entry barriers are: economies of scale; government regulations
257.
he developed a two factor theory that distinguishes dissatisfies and satisfiers. Herzberg
258.
the value that the customer places on the product is largely the: perceived value
259.
market demand is the base level of sales that would take place without any specific marketing program in place. False
260.
Reference price enables the firm to determine whether a product is selling poorly because it is over priced relative to its true worth.
261.
it is a strong internal stimulus compelling action. Drive
262.
Market segment is a group of individuals or organisations that share a homogeneous need as well as common characteristics such as age, gender, values etc.
263.
services can be patented. False
264.
companies buy competitor’s information and even pay for industrial espionage. False
265.
following are the types of conclusive research: Survey Research; Observational
266.
characteristics of market maturity are: competition covers major market segments; market consolidation; market fragmentation
267.
strong brands generate what for the company? Brand loyalty
268.
addition of the products to the existing product lines can be in the form of: variants; pack sizes, flavours
269.
markets evolve through the following stages: emerging markets; decline markets; growth markets
270.
the conditions under which the penetration pricing strategy may work are: upgrade version of an existing product; large proved market for the product
271.
it is a measure of the customer’s likeability of a brand. Share of heart
272.
characteristics of production concept are: mass production; achieving economies of scale; mass distribution
273.
the aim of consumer behaviour is to meet the needs of the target markets profitably.
274.
it is the added profit or loss resulting from an additional sale. Percentage contribution margin
Match the following: Question
correct answer
Competitor strategically weaker, price reaction too costly
Ignore
Competitor strategically stronger, price reaction too costly
Accommodate
Competitor strategically weaker, price reaction is cost justified
Attach
Competitor is strategically stronger, price reaction is cost justified
Defend
275.
presenting a clear consistent positioning through all points of with the customer is critical to the concept of positioning. True
276.
end benefit effect can be understood in which two parts: derived demand; price proportion
13
Marketing Management 277.
brands must have a consistent positioning through every point of with their customer.
278.
Core competency is not the only factor to be considered to determine the future growth potential of business.
279.
major exit barriers are: government regulations; obligations to customers; distribution networks
280.
Socio cultural segmentation basis are: social class; cultural values; sub cultures
281.
companies forming strategic channel alliances also known as multiple channel.
282.
companies that do not define their businesses in of customer needs suffer from: Marketing myopia
283.
Sample size refers to how many people should be surveyed.
284.
Marketers have to continuously review segments, segmentation variables and adapt their marketing mix to the evolving needs. True
285.
in this industry structure, only one firm provides the product or service in a country or region. Pure monopoly
286.
The targeting process begins at the stage of consumer research for market segmentation.
287.
it is the degree to which potential customers perceive a new product as superior to existing substitutes. Relative advantage
288.
it is a scale that rates the importance of some attribute. Liker scale
289.
characteristics of mass marketing are: one standard product; one ment campaign
290.
letter of transmittal is written by the client to the researcher before the project begins. False
291.
it is a growth strategy where the business seeks to sell its existing products into new markets. Market skimming
292.
key marketing objectives in maturity stages are: rationalisation of product lines to maintain profitability; finding new growth avenues; improved efficiency of marketing operations
293.
Trial purchases are exploratory purchases as consumers attempt to evaluate a product through direct use.
294.
various innovation models/ strategies that companies can follow are: integrator model; orchestrator model; licensor/licensee model
295.
Addressing the need for its different dimensions is also known as developing: point of differentiation
296.
different sources of value are: quality improvements; add features that enhance performance; identify customers perception of risk
297.
Additional P’s introduced for service marketing are: physical evidence, people; processes
298.
Monopolistic competition is seen in oil and steel industries. True
299.
perceptual maps have commonly three dimensions. False
300.
He learns from the market leader and adapts the improves leader’s products. Adapter
14
Marketing Management 301.
Consistency is also an image of consistent performance quality or of a product living upto the performance commitments made by the company.
302.
companies must view service qualit y improvement as an ongoing process rather than as an occasional project. True
303.
This segmentation variable divides the market by locations. Geographic
304.
these needs are essential for survival and to sustain biological life. Primary needs
Match the following: Income rich/ time poor customer Income rich/ time rich customer Cash poor/ time rich customer Cash poor/ time poor customer
= lesser price sensitivity than cash = greatest price sensitivity = greater price sensitivity than = least price sensitivit y
305.
new product means: product improvement; product modification; competitor’s product
306.
Incremental costs are very similar to which other type of cost? Variable cost
307.
multiple factor index method to assess market potential of different territories is used primarily by: Consumer marketers
308.
Question
A channel's length is also called as horizontal dimension.
Correct Answer
False
Question Correct Answer
________ distribution is used when a small percentage of customers for a large part of sale. Selective
Question
The resell er's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Question
Specific ________ emerge from broad stratefgies
Correct Answer
Tactics
Question
What is Market development?
Correct Answer
Existing product New market
Question Correct Answer
Income,occupation,education, age,marital status are factors of which type of segmentation? Geographic , Demographic
Question
There are more number of substitutes for ________ products.
Correct Answer
Multi use
15
Marketing Management Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Question
Competition tends to focus on ________ as a product moves through its life cycle. Price
Correct Answer Question Correct Answer
The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Exclusive
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive
Question
Market foreacsts are available from sources like government
Correct Answer
False
Question
Physical distribution management includes
Correct Answer
Manufacturer , Middlemen , Warehouse operators
Your Answer
Manufacturer , Customer , Middlemen , Warehouse operators
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Question Correct Answer
Manufacturers offering variety of price promotions to their middlemen is called Trade promotion
Question
Total cost is the sum of ________ + Variable cost.
Correct Answer
Fixed cost
Your Answer
Fixed cost
Question
Money is invested by way of
Correct Answer
Debt , Equity
16
Marketing Management Your Answer
Risk , Equity
Question Correct Answer
________ describes a person's favourable or unfavourable action tendencies towards object Attitudes
Your Answer
Attitudes
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales
Question
Correct Answer
Your Answer
Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching Marketing channel demand and supply.
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more levels of Vertical integration a channel under one participant's control. Question
Vertical integration
Correct Answer
Logistics is an area of potentially high cost saving and improves customer satisfaction. True
Your Answer
True
Question Correct Answer
Decline in buying power due to price levels rising more rapidly than income is called Inflation
Your Answer
Inflation
Question Correct Answer
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price False
Your Answer
True
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Your Answer
Market tests
17
Marketing Management Question Correct Answer
This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Reserve the right to play
Your Answer
Reserve the right to play
Question
Correct Answer
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Law of diminishing marginal utility
Your Answer
Law of diminishing marginal utility
Question Correct Answer
New product forms and brands enter in which stage of product life cycle? Growth
Your Answer
Introductory
Question Correct Answer
________ leads to generalisation where similar stimulus generate the same kind of response Reinforcement
Your Answer
Cues
Question Correct Answer
Marketer should keep company's mission and marketing objectives in mind while making pricing decis ions. True
Your Answer
True
Question
Socio cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Technology , Socia l class , Culture
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Mass media
Question
After sales service is provided in a customer orirnted firm
Correct Answer
True
Your Answer
True
18
Marketing Management Question
Product should be considered from the point of view of
Correct Answer
Customer
Your Answer
Customer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Your Answer
Reseller market , Industrial market , Government market
Question
Research design is classifie d as :
Correct Answer
Function , Methodology
Your Answer
Function , Methodology , Predictive , Experimental
Question
A diet conscious person after playing football is thirsty. He opts for :
Correct Answer
Diet coke
Question Correct Answer
"Idea screening" stage reduces the number of ideas based on company's criteria . True
Question
Categories of adopters are
Correct Answer
Innovators , Earlyadopters , Laggards
Question
Secondary data is cheaper and faster to collect than primary data
Correct Answer
True
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Time Series Analysis
Correct Answer
Question Correct Answer
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Title
19
Marketing Management Question
"Promotion" is considered in conjunction with "Convenience" .
Correct Answer
False
Question
To serve a market segment profitably means
Correct Answer
Sales revenue generated is more than cost of marketing effort
Question
Uses of Market research are:
Correct Answer
Advertising effectiveness , Sales forecasting , Identifying market trends Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Your Answer
Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives
It is used to forecast future values such as sales revenue etc
Historical research
Uses past experiences to find solutions
Uses past experiences to find solutions
Survey research
Obtains data from respondents in person
Obtains data from respondents in person
Experimental research
One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Question
This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments
Correct Answer
Reserve the right to play
Question Correct Answer
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Law of diminishing marginal utility
Question
New product forms and brands enter in which stage of product life cycle?
Correct Answer
Growth
Question
________ leads to generalisation where similarstimulus generate the same kind of response
20
Marketing Management Correct Answer
Reinforcement
Question Correct Answer
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. True
Question
Socio cultural environment consists of
Correct Answer
Social class , Culture
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Question
After sales service is provided in a customer orirnted firm
Correct Answer
True
Question
Product should be considered from the point of view of
Correct Answer
Customer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Question
Research design is classified as :
Correct Answer
Function , Methodology
Question
A diet conscious person after pla ying football is thirsty. He opts for :
Correct Answer
Diet coke
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
True/False Question
Market foreacsts are availa ble from sources like government
Correct Answer False Your Answer
True
Multiple Choice Multiple Answer
21
Marketing Management Question
Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer
Manufacturer , Customer , Middlemen , Warehouse operators
True/False Question
Consumer behaviour is more challenging across international border.
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer
Trade in allowance
Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer
Fixed cost
Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer
Risk , Equity
Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer
Attitudes
Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer
Sales
Match The Following Question
Correct Answer
Your Answer
22
Marketing Management Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more Vertical integration levels of a channel under one participant's control.
Vertical integration
True/False Question
Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer
Inflation
True/False Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer
True
Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer
Market tests
Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Correct Answer Reserve the right to play Your Answer
Reserve the right to play
Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous
23
Marketing Management unit. This is called Correct Answer Law of diminishing marginal utility Your Answer
Law of diminishing marginal utility
Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer
Introductory
Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer
Cues
True/False Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Socio cultural environment consists of Correct Answer Social class , Culture Your Answer
Technology , Social class , Culture
Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer
Advertising , Packaging , Mass media
True/False Question
After sales service is provided in a customer orirnted firm
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Product should be considered from the point of view of
24
Marketing Management Correct Answer Customer Your Answer
Customer
Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer
Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer
Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer
Diet coke
True/False Question
"Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Earlyadopters , Laggards Your Answer
Innovators , Earlyadopters , Late adopters , Laggards
True/False Question
Secondary data is cheaper and faster to collect than primary data
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis
25
Marketing Management Your Answer
Time Series Analysis
Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer
Title
True/False Question
"Promotion" is considered in conjunction with "Convenience" .
Correct Answer False Your Answer
True
Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer
Sales revenue generated is more than cost of marketing effort
Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer
Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Match The Following Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives It is used to forecast future values such as sales revenue etc
Historical research
Uses past experiences to find solutions Obtains data from respondents in person
Uses past experiences to find solutions Obtains data from respondents in person
One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent varia bles
Survey research Experimental research
Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests
26
Marketing Management Your Answer
Market tests
Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre mature commitments Correct Answer Reserve the right to play Your Answer
Reserve the right to play
Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is le ss than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer
Law of diminishing marginal utility
Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer
Introductory
Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer
Cues
True/False Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer
True
Multiple Choice Multiple Answer Question Socio cultural environment consists of Correct Answer Social class , Culture Your Answer
Technology , Social class , Culture
Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons
27
Marketing Management Your Answer
Advertising , Packaging , Mass media
True/False Question
After sales service is provided in a customer orirnted firm
Correct Answer True Your Answer
True
Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer
Customer
Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer
Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer
Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer
Diet coke
True/False Question
"Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer
True/False Question
True
Correct Answer
In negotiated contracts, the bid selected by buyer is not necessarily the lowest True
Your Answer
True
28
Marketing Management Multiple Choice Multiple Answer Question Trade promotions include Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance
True/False Question Correct Answer
Change in company's strategy gives rise to problems necessitating a new structure to be made True
Your Answer
False
Multiple Choice Multiple Answer Question What is break down approach Correct Answer
Your Answer
True/False Question
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Correct Answer
Consumer behaviour is easy to understand in familiar country like India for Indians. False
Your Answer
True
Select The Blank Question Correct Answer
Buyer's response in ________ method may not be applicable in other markets Market tests
Your Answer
Market tests
True/False Question Correct Answer
The demand for a specific brand within a product category is called selective demand. True
Your Answer
True
Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called:
29
Marketing Management Correct Answer
Intensity distribution
Your Answer
Integral distribution
Match The Following Question
Correct Answer
Ballast business
Fit well but low opportunities Fit well but low opportunities
Gap analysis
Difference between desired and projected performance
Some fit and some misfit
Corporate parenting
Managing SBU's by a corporate
Managing SBU's by a corporate
Heartland business
Give the highest priority
Give the highest priority
Your Answer
Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Clothing , Maruti 800 Car
Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer
Carrying the line of only one manufacturer
Your Answer
Carrying many unrelated product lines
Select The Blank Question Correct Answer
Product means the ________ and services the company offers the target market. Goods
Your Answer
Value
Select The Blank Question Correct Answer
Firm's that lack promotional skills rely on ________ for promotional push. Middlemen
Your Answer
Advertising agents
Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer
Reseller Market
30
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