Mba-2nd Sem Syllabus c3a4j

Master of Business istration

Duration – 2 Years

Programme Structure and Curriculum Semester II: Academic Session 2008

AMITY GLOBAL BUSINESS SCHOOL

-------------------------------------------------------------Amity Global Business School-------------------------------------------

Summary

Second Semester Course Code

Course Title

Lectures Tutorials Practical Credit (L) Hrs per (T) Hrs per (P) Hrs Units week week per week

MGBGM 10201 MGBFN 10201 MGBHR 10201 MGBLW 10201 MGBOM 10201

Business Environment Financial Management Organisation Behaviour Business Law Production & Operations Management International Marketing Management Business Communication – II Behavioral Communication and Relationship Management

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3 4 3 3 4

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4

2

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2

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1

2

MGBMK 10201 MGBEG 10201 MGBBS 10201

Total

Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Table of Contents SEMESTER 1I ....................................................................................................................................................................4

Business Environment .................................................................................................................................. 4 Financial Management .................................................................................................................................. 7 Organisation Behaviour ................................................................................................................................ 9 Business Law .............................................................................................................................................. 11 Production & Operations Management ...................................................................................................... 13 International Marketing Management......................................................................................................... 16 Business Communication - II...................................................................................................................... 19 Behavioural Science – II (Behavioural Communication And Relationship Management) ........................ 20


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SEMESTER 1I BUSINESS ENVIRONMENT Course Code:

MGBGM 10201

Credit Units: 03

Course Objective: The main purpose of this paper is to educate the students about the broad Economic Environment, its contents and the Indian Economic scenario in the Global Picture. The course illustrates a wider picture of the Indian Business Environment, Role of Government, state of Indian Economy with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management. Learning Outcomes: At the end of this course, students are expected to: • Understand the external influence of economic environment on managerial decision making. • Develop an understanding with the present economic environment of India, Government Policies and Planning • Develop a clear understanding of the conceptual frameworks and definitions of specific that are integral to the literature of business environment • Attain a clear understanding of the various factors that help determine the appropriateness of different management strategies for different types of business ventures in different business environments

Course Contents: Module 1: Introduction to Business Environment Concept of Business Environment Basic Indicators and factors Module 2: Business Planning Environment in India Process of Planning India’s five year Plans Business Policies and Reforms Trade & Foreign Exchange Policy Foreign Investment & Technology Policy Fiscal & Monetary Policy Module 3: Globalization and trends in Management System Introduction, definition and explanation of globalization Drivers of Globalization Managing in Global Marketplace Strategies for going global Different Entry Modes Strategic Alliances


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Module 4: The Cultural, Political, Legal and Economic environment facing Global Business The Cultural Environment The concept of culture The strategy for managing across culture Cross-cultural differences & similarities The Political and Legal Environment The Political system and its functions Impact of Political system on management decision Formulating legal & political strategies in International Business The Economic Environment Facing Global Business Classifying Economic System Key Macroeconomic issues Adapting to Foreign Economic System Module 5: Corporate Governance The concept of Corporate Governance Leading Indicators of Corporate Governance Norms in India: Kumar Manglam Birla Committee Report Naresh Chandra Committee Report Module 6: Foreign Investment & Multinational Corporations Need & Components of Foreign Capital FDI and FII inflow in India: Trends & Pattern Advantages & Disadvantages of Foreign Investment Inflows Multinationals in India Module 7: Stock Exchange and its regulations Dealings on Stock Exchanges Organization of Stock Exchange in India National Stock Exchange of India SEBI- Capital market reforms and developments Teaching and Learning Methods Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Examination Scheme: Components Weightage (%)

P1 10

C1 10

CT1 20

EE 60

Text & References:


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Text: • Francis Cherulinum; Business Environment, Text & Cases, Latest Edition, Himalaya Publishing House References: • Economic Survey, Government of India, 2007-2008 • Economic Environment of Business, Millennium Edition , Himalaya Publishing House, S.K. Mishra & V.K. Puri • Bedi Suresh, Business Environment, 1st Edition 2004, Excel Books, • Fabozzi, Frank J, Foundation of Financial markets and institutions, 3rd Edition, Tata McGraw Hill New Delhi 2006 • Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata McGraw Hills Publishing Co. Ltd. • Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall • Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express • Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week


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FINANCIAL MANAGEMENT Course Code:

MGBFN 10201

Credit Units: 04

Course Objective: The purpose of the Financial Management is to furnish students with a general understanding of the financial decision making process globally. The course principally concentrates to develop a high level understanding of the tactical and strategic significance of the financial management function in the Multinational organizations. The aim is not to turn participants into practicing ants; the philosophy is rather to provide critical appreciation of the significance of financial concepts in the development of projects and operations. The unit will enhance the ability to extract relevant information from ing data for the purpose of decision-making. Learning Outcomes: On the successful completion of this module the student will be able to: • Identify the key issues in financial management and analyze time value of money. • Differentiate methods of investment appraisals and apply appropriate appraisal technique for a given organization and Evaluate risk & return. • Understand and apply the inter-relationship of exchange rates, inflation rates and interest rates. • Design capital structure of a company and understand the determinants of dividend • Identify and analyze the different forms of risk faced by organizations in an international environment • Implement strategies to manage these risks. Course Contents: Module I Financial Management: An Overview Functions & objectives of financial management Time Value of Money: Concept of value and return, time preference for money, compound value, present value, value of an annuity and perpetuity. Module II Basics of Capital Budgeting Analysis of capital budgeting decisions Project Analysis: Capital Budgeting, Techniques of Selecting Capital Projects, Complex investment decisions, Risk Analysis in Capital Budgeting, Capital Rationing Cost of capital and multinational financial environment, how to cost various sources of funds, calculation of weighted cost of capital, marginal cost of capital and investment decisions, CAPM Capital structure of Multinational Corporation, debt versus equity financing, capital structure of MNCs versus domestic firms. Financial leverage, Operating leverage and Combined Leverage Module III Dividend Theory, Dividend Policy, Forms of Dividends, factors affecting dividend decisions. Module IV Capital Structure theories: NI and NOI Approach, Traditional Approach & MM Hypothesis Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Factors affecting Capital Structure decisions Working Capital Management: Financing working capital & optimal plan, principles of working capital Cash management, Receivables management, Inventory management Learning Methods A series of class room lectures followed by interactive discussions will focus on International context so that students can understand the environment in which they decisions have to be made. They have to understand the financial complexities arising out of domestic as well as international environment. Case analysis along with the practical problems in the class and also as part of the home assignments is also required to develop a good understanding of the subject for the students. Examination Scheme: Components Weightage (%)

PI 10

CI 10

CTI 20

EEI 60

Text & References: Text: • Srivastava Ashish & Mishra Amit, 2008 - Financial Management (Oxford University Press) References: • MY Khan & PK Jain- Financial Management Text & Problems (Tata Mc Graw -Hill Publishing company, Third edition • Van Horne J C- Fundamentals of financial Management (Pearson Education, 2003) • IM Pandey- 2001- Financial Management (Vikas Publishing House Pvt Ltd,) • Gitman-2003-Principles of Managerial Finance (Pearson Education,) • Chandra P 2003 -Financial Management Theory & Practice (Tata Mc Graw -Hill Publishing company,) • Kemp, R., White, M. and La Rue, D. 2003 national Financial Management • Jeff Madura-2000, International Financial Management, 6th ed., ITP • Madura & Schnusenberg-2000, Study Guide, ITP • Moffett, Stonehill, and Eieman-2004, Fundamentals of Multinational Finance, First Edition, Addison Wesley


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ORGANISATION BEHAVIOUR Course Code:

MGBHR 10201

Credit Units: 03

Course Objective: The main purpose of this paper is to familiarize the participants understanding the human as well as organisational behavior and management practices. Emphasis is on practically applied behavioral science concepts and techniques to understand and learn the challenges of human organisations in this highly competitive world. To course will equip the student with the skills which visualize the impact of globalisation on individuals and organisation, with a blend of theoretical formulations with practical applications in global context. Learning Outcomes: On the successful completion of this module the student will be able to: Identify the key issues in Organisational Behaviour. Understand the factors of globalisation, effect on organisational behaviour. Impact of changing trends in Organisational structure and functioning Identify and analyze issues related to work and motivation in organisation Course Contents: Module I: Approach to Organisation Behavior Introduction & Modern approach to Organisation behavior Changing Profiles of employers and employees Globalisation of Organisation and business Challenges of leading an organisation Summary & Review Questions, Case Studies. Module II: Impact of changing trends Human relations – dimensional importance & Values, tools and techniques Diagnosing the environs Impact of IT & Outsourcing on Organisations Social and cultural approach for global change Summary & Review Questions, Case Studies. Module III: Managing work and Motivation Models & Integration of Four Motivation theories Job satisfaction and morale Promotion of intrinsic motivation in global context The Global perspective of motivating through work Coping behavior, managing stress, frustration and burnout Summary & Review Questions, Case Studies. Module IV: Personality and Leadership Concepts of Leadership, Determinants, Models of Personality Concept of self – esteem, Socialisation, Components of attitudes Leadership styles and organisational values Challenges in Global business environs and Situational Leadership Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Summary & Review Questions, Case Studies. Module V: Leading Effective Teams & working in Groups Team as a competitive strategy & obstacles for effective team performance Groups – Importance & Dynamics Global Organisation, Reaching out the Global Customer & Role of individuals Functional & Dysfunctional competition and cooperation in Organisation Summary & Review Questions, Case Studies. Module VI: Organisation Design & Development Various types of Organisational Structure & design Impact of technology on Organisation design & development Role of Ethics in organisation growth Social responsibility – Organisational obligation Summary & Review Questions, Case Studies. Learning Methods: Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Examination Scheme: Components Weightage (%)

P1 10

C1 10

CT1 20

EE 60

Text & References: Text: Griffin & Moore, 2004, Organisation Behaviour and Managing People, Jaico Publications References: - Robbins, Stephen. P., 2004, Organizational Behaviour, Prentice Hall of India, New Delhi - Drunker, Peter F, 1975, The Practice of Management, Allied, New Delhi - Udai Pareek, 2001, Understanding Organisational Behaviour, Oxford University Press. - Nirmal Singh, 2001, Organisational Behaviour, Deep & Deep, New Delhi - Paul Hersey, 2002, Dewey Johnson Management of Organisational Behaviour, PHI, New Delhi - Monappa, Arun, 2000, Managing human resources - Delhi: Macmillan - Sikula, Andrew F, 1984, The Management of human resources: personnel text and current issues / Andrew F Sikula and John F McKenna - New York: John Wiley - Towers Brian, 1992, The Handbook of human resource management - Oxford: Blackwell


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BUSINESS LAW Course Code:

MGBLW 10201

Credit Units: 03

Course Objective: The objective of the course is to acquaint the students with the basic fundamentals of business related laws which have significant bearing on business organization. Learning Outcomes At the end of the course the student will be able to: • Understand and analyze various business laws • Understand taking business decisions under legal framework of business. • Understand the issues and challenges in wake of various amendments Course Contents: Module I: Companies Act, 1956 - Meaning, definition and characteristics of company - Type of companies and features of various types of companies - Incorporation of companies - Memorandum and articles of Association - Prospectus and commencement of Business' Allotment of share and debentures - Transfer and transmission of shares - Share warrant and share certificate - hip of companies - Borrowing powers; meetings; managerial remuneration - Winding up of companies. Module II: Contract Act, 1872 - Essentials of valid contract - Offer and acceptance - Consideration, Capacity to contract - Free consent, discharge of contract - Breach of contract; remedy of breach of contract. Module III: Sales of Goods Act 1930 - Formation of contract of sales - Capacity to buy and sell - Bail agreement - Conditions and warranties - Rule of Caveat Emptor - Rights of unpaid seller. Module IV: Information Technology Act 2000 - Technical , Electronic Governance attribution and acknowledgement of electronic records, certifying authorities Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Module V: Consumer Protection Act 1986 - Rights and duties of the consumer - Tribunal forums and appellate authorities - An understanding of significant cases and role of NGO’s. Module VI: Negotiable Instruments Act, 1881 - Differences from a contract - Classes o Promissory note o Bill of exchange

Module VII: Important Provisions - Foreign exchange management Act regarding holding, handling and transfer of foreign exchange. Learning Methods: Tutorials, Interactive sessions, Case studies, Extensive research projects, Seminars- the course is covered by adopting a combination of Lecture methods, Class presentations by the students groups, self study sessions and real life case analysis by the students. Examination Scheme: Components Weightage (%)

PI 10

CI 10

CTI 20

EEI 60

Text & References: Text: • Kapoor N.D. (Latest Edition) Mercantile Law, Sultan Chand References: Maheshwari and Maheshwari-Business Law, Sultan Chand Kuchal M.C. Company Law, Sultan Chand Pagare Dinkar -Mercantile Law, Sultan Chand Shukla M.C. -Mercantile Law Sultan Chand

• • • •


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PRODUCTION & OPERATIONS MANAGEMENT Course Code:

MGBOM 10201

Credit Units: 04

Course Objective: It is endeavored to lay a strong foundation of basics of production and operation management and its application amongst the student to help them to apply to problem solving. The course content will also improve the knowledge to improve the quality of product and minimize cost. Learning Outcomes: On the completion of the module the student will be able to: • Undertake methods and procedures for facility location and layout planning. • Understand and apply Production planning and control. • Identify type of process techniques and plan Demand Forecasting. • Evaluate methods of capacity planning and utilization of capacity. • Undertake production scheduling and work measurement • Examine statistical quality control and inventory management. Course Contents: Module I Role and scope of Production Management Production management vs operation management Productivity Product Decision Module II Facility location Factor effecting location decision Method of facility location Procedures for facility planning Module III Layout planning and analysis Various type of layout Factor affecting layout decision Quality of a good Layout Module IV Production planning and control Relationship between planning and control Process of Production Planning Method of controlling the Production Planning Module V Production process analysis Various type of process techniques Batch Processing Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Job Processing Module VI Demand forecasting for operation Statistical tool for demand forecasting Non statistical tool for demand forecasting Analysis of external environment Module VII Production capacity Effective utilization of capacity Method of Capacity Planning Capacity Planning environment Module VIII Production scheduling Gantt chart M PERT Module IX Work measurement Motion study, Time study PMTS techniques of work measurement Module X Inventory management EOQ, various inventory control techniques Type of Inventory Importance of Inventory Learning methods: The course is covered by adopting a combination of lecture methods, class discussions and presentations with self study sessions. It also encomes tutorials, interactive sessions, case studies, extensive research projects, seminars, and weekly assignments. Each student is required to do back ground reading from the specified modules before coming to the class. Case studies are to be analyzed, discussed outside the class a preparatory work. Examination Scheme: Components Weightage (%)

PI 10

CI 10

CTI 20

EEI 60

Text & References: Text: • Stevion Nahmias- Latest edition, 2001-Production and Operation Management Analysis, McGraHill International edition. Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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References: • Production and Operations Management, Chary, Tata McGraw Hill • Production and Operations Management, Nair, Tata McGraw Hill • Production and Operations Management, Russell Taylor, Pearson Education • Operations management for MBA’s, Meredith, Jack R, John Wiley & Sons • Operations management: process, Krajewski, Lee J, Pearson Education • Dilworth James B - Fifth edition, 1997-Production Operation Management -, McGraw-Hill International edition • Krejewshi Lee J- sixth edition, 2002-Operations Management –Pearson Education Asia • Ebert. Ronald J- fifth edition, 1996-Production and Operation Management - Prentice Hall of India • Nair N.G- Fifth edition, 1994-Production Operation Management - Tata McGraw-Hill Ltd. Publication


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INTERNATIONAL MARKETING MANAGEMENT Course Code:

MGBMK 10201

Credit Units: 04

Course Objective: The course introduces the student to the various aspects of international marketing with the principle objective of developing skills in the identification, analysis and solution of the problems encountered in the theories and the practice international marketing abroad. Learning Outcome: On the completion of the module the student will be able to: • Undertake secondary research into the national and international target markets. • Analyze and rank- order market opportunities. • Commission appropriate primary research in foreign markets. • Propose adaptations to the marketing mix to meet the needs of individual product/ market combinations. • Plan and create a programme of market expansion abroad. Course Contents: Module I: Global Marketing: An Overview Introduction to Global Marketing Reasons / Objectives Environment of International Marketing Transnational Marketing – Domestic to global Various EPRG framework Driving & Restraining Forces Module II: Social & Cultural Environment Basic aspects of culture Cultural Knowledge Culture and its elements Analytical Approaches to Cultural Factors Maslow’s hierarchy of needs Hofstede’s Cultural Typology The SRC Enviromental Sensitivity Module III: Global Advertising Global Advertising and Branding .Selecting an advertising agency Creating Advertising Module IV: Global Marketing Channels and Physical Distribution Channel objectives and Constraints Distribution Channels: Terminology and Structure Physical Distribution and Logistics Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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Module V: Global Marketing Information Systems Overview of GMIS Sources of Market Information Formal marketing Research Module VI: Global segmentation Targeting & Positioning Global Market Segmentation Geographic Psychographic Behaviour Benefit Vertical Vs Horizontal Global Targeting Criteria for Global targeting Selecting a GTMS Global Positioning Marketing in a Developing Country Module VII: Global e-marketing The Death of Distance Relationship marketing Living in an Age of Technological Discontinuities Components of the Electronic value chain Learning Methods: The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. Students will be assessed on the basis of, their acquired knowledge of theory and the ability to apply the same to practical situations, in the form of projects and research assignments, which will reflect the various views available to the marketer. To achieve the in the module student should gain 40% in the both, examination and the course work. Examination Scheme: Components Weightage (%)

P1 10

C1 10

CT1 20

EE 60

Text & References: Text: • Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002 References: • Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK • Cateora.P and Graham.J, International Marketing, 12th, Mc Graw Hill, 2005, USA, • Hemel Hempstead, Prentice-Hall, 1995 nd • Kotler.P, A Framework for Marketing Management, 2 , Prentice hall, USA,2002 • Boone.e and Kurtz.D, Contemporary Business 2003, Thompson Press, USA, 2003 Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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• • • •

Kotler.P, Armstrong.G, Saunders.J and Wong.v, Principles of Marketing , 2nd, Pretice Hall, USA, 1999 Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd, Prentice-Hall, 1998 Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European edition, Pearson Education, London, 2001

Helpful Web Sites • http://www.mhhe.com/business/management/ballmcculloch/directory2.mhtml • http://www.marketing.com/ • http://www.knowthis.com/general/.htm


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• •


BUSINESS COMMUNICATION - II Course Code:

MGBEG 10201

Credit Units: 02

Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour. Course Contents: Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter- office communication The business letters E mail – Netiquette (etiquette on the mail) Intra- office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.


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BEHAVIOURAL SCIENCE – II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code:

MGBBS 10201

Credit Units: 02

Course Objective: This course aims at imparting an understanding of: Process of Behavioral communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR Course Contents: Module I: Behavioral Communication Scope of Behavioral Communication Process – Personal, Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models – Linear, Interaction and Transaction Patterns – Complementary, Symmetrical and Parallel Types – Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague, Superior and Subordinate Initiating and establishing IPR Escalating, maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Amity Global Business School Syllabus: MBA Semester II Academic Year 2008-09

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