Moda Operandi 4574o
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MODA OPERANDI A New Style Of Fashion Retail.
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Page 1
ASLAUG MAGNUSDOTTIR ." •
•
•
After working for so long years in fashion industry she believed that there is a lot of opportunity to make the system more efficient. She realised that designers and retailers lacked knowledge about consumer demand. Specially for high-end conceptual runway.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 2
LAUREN SANTO DOMINGO • •
Previously she was Fashion stylist and Editor for Vogue Magazine. She complemented Aslaug and both planned to start a retail venture.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 3
• • • •
Both launched “MODA OPERANDI” in February 2011. An outline trunk show business that essentially combined old trade practices with new technology.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 4
MODA OPERANDI •
•
Moda operandi launched website that featured the collections of high- end fashion designers. Which soon after that appeared on runway of seasonal weeks. The founders planned to hold trunk shows for high end fashion accessories and jewellery along with cloths.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 5
TRUNK SHOW •
•
A "trunk show" is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue. In many cases it allows store personnel to preview and purchase merchandise before it is made available to the public. Sometimes, trunk shows sell remnant and leftover items from runways. Trunk shows are so named because dresses used to be transported to these events in trunks.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 6
ANCIENT CLOTHING DESIGN SET UP. • It consisted of two people. 1) Local dressmakes 2) Tailors • Reconciling their own creative visions with the desires and fabrics of their wealthy customers.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 7
HAUTE COUTURE • •
During 1800’s in Paris Haute Couture started. Paco Rabanne pearl was the first couturier.
•
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It was started by the houses that had resources which empowered them to be artist’s in their own right. • They had direct access to textiles . • So they directly dictated the styles Brown Floral Background Free Powerpoint Template of times. Page 8
CHAMBRE SYNDICALE DE LA HAUTE COUTURE • It was started in 1868, to protect interest of couturiers. • Then further producing , marketing and selling fashion got strengthened in Europe and US during 20th century. Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 9
EXPANSION OF BUSINESS •
•
Designers Paul Poiret and Paquin started fashion shows in their shops for their promotion. Some other designers by travelling to different cities expanded their base.
PAUL POIRET
PAQUIN
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 10
DEPARTMENT STORE (INFORMATIONAL INFRASTRUCTURE)
•
•
Emerged in Paris, New York and London during early 20’s. A new centralized place were designers could market their wares to shoppers.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 11
DEPARTMENT STORE (POSITIVE ASPECTS) •
Click here to this powerpoint template : For more : Templates For Powerpoint
This enabled growing number of designers and manufacturers to reach to a wide range of customers. • Magazines ,fashion reels and photographs increased and generated interest in new styles among lay consumer. • From 1920 the couture industry had started growing and so it was decided to organize two major fashions for audiences in Paris each year. Brown Floral Background Free Powerpoint Template Page 12
INCREASED FASHION SHOWS •
• •
Fashion industry grew into lower ends of the market as an industrial revolution. This gave rise to practical clothing. After 1940 as a result lot of fashion shows were held by designers to reach retailers, buyers and press rather than private clients.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 13
STAND ALONE SHOWS •
• MENS STAND ALONE SHOW
• WOMENS STAND ALONE SHOW
After 1960 stand alone shows became spectacles with branding purposes. Designers extravagent couture pieces demonstarted their talent and gave them an edge in marketing. Also positionaing of their readyto-wear designs which were sold in store.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 14
EXPANSION OF FASHION SHOWS •
• •
•
In early 21st century , formal fashion weeks were held twice each year. In major fashion capitals Paris, London, Milan and New York Also at Tokyo , Rio De Janeiro , New Delhi and Mumbai as emerging fashion cities. Show were comprised of fashion press, buyers of department store and boutiques and some private clients.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 15
HOW TREND WAS SET DURING 20TH CENTURY? •
•
The most popular designs from fashion weeks then would become the trends. This designs were then purchased by department stores , boutiques and designers who owned retail outlets.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 16
THE MODA OPERANDI OPPORTUNITY.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 17
MODA OPERANDI’S ROLE.
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Page 18
• •
• •
Moda Operandi was operating large market in 2009. Global market for apparel , jewellery, footwear and accessories in the designer bridge and contemporary segment was$400 billion. 20% sales in their category was obtained through offline preorders. The founders believed that online presence expanded the firms reach and ultimately expanded the market size.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 19
EXECUTION AND OPERATION • Consisted of four main category. 1) 2) 3) 4)
The Team. Positioning. The . Performance and Growth.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 20
THE TEAM •
Click here to this powerpoint template : For more : Templates For Powerpoint
Aslaug Magnusdottir ,Co-Founder and Chief Executive Officer. • Lauren Santo Domingo, CoFounder and Creative Director , also Moda Operandi magazine Editor. • Matt pavelle, Chief technology Officer -technical expertise in ecommerce and search engine marketing. • Lexy Schmertz,Chief Marketing Officer. • Heather Bracher Severs, Jewellery and Accessories Director. Brown Floral Background Free Powerpoint Template • Yasmin Sewell , Fashion Director Page 21
POSITIONING •
Click here to this powerpoint template : For more : Templates For Powerpoint
Founders positioned Moda Operandi towards High-End of the market. • Newly they affliated with prestigious established designers and the most promising designers. • Founders restricted hip by building exclusive partnership with high end brands to build and maintain the venture’s positioning and brand equity. • They offered personal style guidance .High quality descriptive and editorial content online and deg unique packaging which ultimately offered topnotch Brown Floral Background Free Powerpoint Template shopping experience. Page 22
•
Click here to this powerpoint template : For more : Templates For Powerpoint
It primarily targeted affluent and fashion forward socialites , celebrities and other elites, busy executives with impeccable fashion sense and young edgy, chic women. • Founders believed that Moda Operandi’s value proposition was highest for them who live far from the fashion centers and who wore uncommon sizes. • In february 2011, 3000 were launched and within 3 months the hip grew rapidly by 30,000 individual Brown Floral Background Free Powerpoint Template located in 60 different counteries. Page 23
FUTURE PLANS
•
• • •
In future the founders planned to engage strategic partnership’s . Promotional events. ments to grow their hip base. Offer loyalty programs to retain their .
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 24
PERFORMANCE AND GROWTH •
Click here to this powerpoint template : For more : Templates For Powerpoint
The business model differentiated the company from offline trunk shows(pre order market) to boutiques as well as online and offline fashion retailers. • They sold items during(full price market) and after (off price market) the season. • Upfront cash payments and high gross margins made the business financially attractive. • The firm had made $1.2 million revenue in first 3 months • Founders projected that the revenue would grow from Brown Floral Background Free Powerpoint Template approximately $10 million to $250 million in 2015. Page 25
BELIEF
Magnusdottir and Santo Domingo believed that Moda Operandi’s “WEB TO WARDROBE” “PRETAIL” operations had the potential to provide a luxury shopping Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template experience to stylish women all over For more : Templates For Powerpoint world.
Page 26
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 27
BY SHREEYA SAKPAL AND KHUSHBU BENDALE Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 28
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Free Powerpoint Templates
Page 1
ASLAUG MAGNUSDOTTIR ." •
•
•
After working for so long years in fashion industry she believed that there is a lot of opportunity to make the system more efficient. She realised that designers and retailers lacked knowledge about consumer demand. Specially for high-end conceptual runway.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 2
LAUREN SANTO DOMINGO • •
Previously she was Fashion stylist and Editor for Vogue Magazine. She complemented Aslaug and both planned to start a retail venture.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 3
• • • •
Both launched “MODA OPERANDI” in February 2011. An outline trunk show business that essentially combined old trade practices with new technology.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 4
MODA OPERANDI •
•
Moda operandi launched website that featured the collections of high- end fashion designers. Which soon after that appeared on runway of seasonal weeks. The founders planned to hold trunk shows for high end fashion accessories and jewellery along with cloths.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 5
TRUNK SHOW •
•
A "trunk show" is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue. In many cases it allows store personnel to preview and purchase merchandise before it is made available to the public. Sometimes, trunk shows sell remnant and leftover items from runways. Trunk shows are so named because dresses used to be transported to these events in trunks.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 6
ANCIENT CLOTHING DESIGN SET UP. • It consisted of two people. 1) Local dressmakes 2) Tailors • Reconciling their own creative visions with the desires and fabrics of their wealthy customers.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 7
HAUTE COUTURE • •
During 1800’s in Paris Haute Couture started. Paco Rabanne pearl was the first couturier.
•
Click here to this powerpoint template : For more : Templates For Powerpoint
It was started by the houses that had resources which empowered them to be artist’s in their own right. • They had direct access to textiles . • So they directly dictated the styles Brown Floral Background Free Powerpoint Template of times. Page 8
CHAMBRE SYNDICALE DE LA HAUTE COUTURE • It was started in 1868, to protect interest of couturiers. • Then further producing , marketing and selling fashion got strengthened in Europe and US during 20th century. Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 9
EXPANSION OF BUSINESS •
•
Designers Paul Poiret and Paquin started fashion shows in their shops for their promotion. Some other designers by travelling to different cities expanded their base.
PAUL POIRET
PAQUIN
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 10
DEPARTMENT STORE (INFORMATIONAL INFRASTRUCTURE)
•
•
Emerged in Paris, New York and London during early 20’s. A new centralized place were designers could market their wares to shoppers.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 11
DEPARTMENT STORE (POSITIVE ASPECTS) •
Click here to this powerpoint template : For more : Templates For Powerpoint
This enabled growing number of designers and manufacturers to reach to a wide range of customers. • Magazines ,fashion reels and photographs increased and generated interest in new styles among lay consumer. • From 1920 the couture industry had started growing and so it was decided to organize two major fashions for audiences in Paris each year. Brown Floral Background Free Powerpoint Template Page 12
INCREASED FASHION SHOWS •
• •
Fashion industry grew into lower ends of the market as an industrial revolution. This gave rise to practical clothing. After 1940 as a result lot of fashion shows were held by designers to reach retailers, buyers and press rather than private clients.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 13
STAND ALONE SHOWS •
• MENS STAND ALONE SHOW
• WOMENS STAND ALONE SHOW
After 1960 stand alone shows became spectacles with branding purposes. Designers extravagent couture pieces demonstarted their talent and gave them an edge in marketing. Also positionaing of their readyto-wear designs which were sold in store.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 14
EXPANSION OF FASHION SHOWS •
• •
•
In early 21st century , formal fashion weeks were held twice each year. In major fashion capitals Paris, London, Milan and New York Also at Tokyo , Rio De Janeiro , New Delhi and Mumbai as emerging fashion cities. Show were comprised of fashion press, buyers of department store and boutiques and some private clients.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 15
HOW TREND WAS SET DURING 20TH CENTURY? •
•
The most popular designs from fashion weeks then would become the trends. This designs were then purchased by department stores , boutiques and designers who owned retail outlets.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 16
THE MODA OPERANDI OPPORTUNITY.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 17
MODA OPERANDI’S ROLE.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 18
• •
• •
Moda Operandi was operating large market in 2009. Global market for apparel , jewellery, footwear and accessories in the designer bridge and contemporary segment was$400 billion. 20% sales in their category was obtained through offline preorders. The founders believed that online presence expanded the firms reach and ultimately expanded the market size.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 19
EXECUTION AND OPERATION • Consisted of four main category. 1) 2) 3) 4)
The Team. Positioning. The . Performance and Growth.
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 20
THE TEAM •
Click here to this powerpoint template : For more : Templates For Powerpoint
Aslaug Magnusdottir ,Co-Founder and Chief Executive Officer. • Lauren Santo Domingo, CoFounder and Creative Director , also Moda Operandi magazine Editor. • Matt pavelle, Chief technology Officer -technical expertise in ecommerce and search engine marketing. • Lexy Schmertz,Chief Marketing Officer. • Heather Bracher Severs, Jewellery and Accessories Director. Brown Floral Background Free Powerpoint Template • Yasmin Sewell , Fashion Director Page 21
POSITIONING •
Click here to this powerpoint template : For more : Templates For Powerpoint
Founders positioned Moda Operandi towards High-End of the market. • Newly they affliated with prestigious established designers and the most promising designers. • Founders restricted hip by building exclusive partnership with high end brands to build and maintain the venture’s positioning and brand equity. • They offered personal style guidance .High quality descriptive and editorial content online and deg unique packaging which ultimately offered topnotch Brown Floral Background Free Powerpoint Template shopping experience. Page 22
•
Click here to this powerpoint template : For more : Templates For Powerpoint
It primarily targeted affluent and fashion forward socialites , celebrities and other elites, busy executives with impeccable fashion sense and young edgy, chic women. • Founders believed that Moda Operandi’s value proposition was highest for them who live far from the fashion centers and who wore uncommon sizes. • In february 2011, 3000 were launched and within 3 months the hip grew rapidly by 30,000 individual Brown Floral Background Free Powerpoint Template located in 60 different counteries. Page 23
FUTURE PLANS
•
• • •
In future the founders planned to engage strategic partnership’s . Promotional events. ments to grow their hip base. Offer loyalty programs to retain their .
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 24
PERFORMANCE AND GROWTH •
Click here to this powerpoint template : For more : Templates For Powerpoint
The business model differentiated the company from offline trunk shows(pre order market) to boutiques as well as online and offline fashion retailers. • They sold items during(full price market) and after (off price market) the season. • Upfront cash payments and high gross margins made the business financially attractive. • The firm had made $1.2 million revenue in first 3 months • Founders projected that the revenue would grow from Brown Floral Background Free Powerpoint Template approximately $10 million to $250 million in 2015. Page 25
BELIEF
Magnusdottir and Santo Domingo believed that Moda Operandi’s “WEB TO WARDROBE” “PRETAIL” operations had the potential to provide a luxury shopping Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template experience to stylish women all over For more : Templates For Powerpoint world.
Page 26
Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 27
BY SHREEYA SAKPAL AND KHUSHBU BENDALE Click here to this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint
Page 28
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