Mtnl Case Study And History 59z2c

MTNLCASE STUDYHISTORY – About the Company:Vision –

Become a total solution provider company and to provide world class telecomservices at affordable prices.

Become a global telecom company and to find a place in the Fortune 500companies.

Become the largest provider of private networks and leased lines.

Venture into other areas in India and abroad on the strength of our corecompetency. Mission – To remain market leader in providing world class Telecom and IT related services ataffordable prices and become a global player. More about MTNL – MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenuefor telecom development needs of India's key metros – Delhi (the political capital) and Mumbai (the business capital) of India. In the past 23 years, the company has taken rapidstrides to emerge as India's leading and one of the largest telecom operating companies inAsia. Besides having a strong financial base, MTNL has achieved a customer base of 8.06million as on 31 st

March 2009.The company has also been in the forefront of technology induction by converting 100% of its telephone exchange network into the state-of-the-art digital mode.The Govt. of India currently holds 56.25% stake in the company. INTRODUCTION – IT is essential to implement effective business strategies. A business has tocoordinate on entire supply chain process and corresponding information flow. MTNL being a service organisation is reaching out to its customers with a customer-focusedstrategy for better information about customer profiles. The whole world is witnessingconvergence of technologies evolved by Information Technology. Voice & Data servicesare being offered on single platform. Services like call centres, internet, e-commerce,intelligent network, personalized services, network management etc. are required assinglewindow solution.MTNL has recognised that IT is the key to future business success. IT has beenimplemented as the backbone for running customer friendly services. Several IT systemssuch as CSMS (Customer Services Management System), FRS (Fault Repair Service), DQ(Directory Enquiry), FMS(Financial Management System), IVRS (Interactive VoiceResponse System) and ing and billing systems are already operational at MTNL.MTNL is also in the process of setting up Certification Authority. The projects for Datawarehousing, call centers, m-commerce, ecommerce, billing mediation, telecom softwaredevelopment, new IT policy and consultancy projects are in the pipeline. • In 1997, the company took various steps to provide a host of value addedservices like datacom. Payment of bills was made hassel free with theintroductio n of electronic clearing system and customer service managementsystem for on-line payment and adjustment of telephone bills. • In the year 2000, Mahanagar Telephone Nigam Ltd (MTNL) tied up withMasterCard International to pioneer the acceptance of credit cards forpayment of telephone bills. • During the same year (2000) Mahanagar Telephone Nigam Ltd. hastransferred its Internet Service Provider Category-A license as well as Internetbusiness to its subsidiary, Millennium Telecom. • In 2006, MTNL teams up with Aksh Opticfibre for IPTV and signs a tventure agreement with Software Technology Parks to offer niche portalservices to the Indian community.

As part of the modernisation and diversification programme, MTNL-Delhi startedAsynchronous Digital Subscriber Line (ADSL) services as a pilot project. And all theseservices can be ed for on the Web; there is no need to visit the MTNL office. MTNL plans to expand this service and offer video-on-demand, entertainment andeducational services through its network.The Integrated Service Digital Network service offered by MTNLDelhi helps thesubscriber to get on to the communication super-highway. Desk-top video-conferencing is possible by using a single ISDN line at 64 Kbps or128 Kbps. High-quality videoconferencing is possible with three ISDN lines at 384 Kbps. Video-telephony,teleconferencing and access to the Internet with a higher bandwidth are other features of this service.MTNL introduced the Internet telephony service under the brand name Bol-Anmol. Thisenables a subscriber with a personal computer to make telephone calls to internationaldestinations through the Internet. Based on the latest technology, this service reduces thecost of international calls. Value added Services – Considered to be a revolution in data communication networking, the I-Net service offered by MTNLDelhi provides high-speed connectivity among computers. It is a packet

switched public data network and has connectivity to data networks all over the worldthrough the gateway packet switched system and the remote area business messagenetwork. It offers reliable and high-speed data services for a range of business activities.It is suitable for online applications such as credit card verification.The data transfer is virtually error-free. The multiplexed connection enables multiple callsto be handled simultaneously on a single connection in I-Net. The cost of exchange of datathrough I-Net is the lowest among the different alternatives. The charges are independentof distance. It provides international access. It has a wide gateway. Some of the typicalapplications of this facility include automatic teller machine connectivity, LAN (local areanetwork) and WAN (wide area network) connectivity, email service, corporatecommunications, information retrieval, travel reservations and electronic fund transfer.More than a hundred cities in the country are covered by this service. MTNL’s E-Business Activities – 1. Online Mobile Recharge – MTNL brings online recharge facility for its s. Now all MTNL’s Trump Prepaid and 3G Jadoo customers can recharge their prepaid mobile s & by clicking over Internet.Presently MTNL’s online recharge can be possible via major bank’s onlines like ICICI Bank, Citibank, Axis Bank, Bank of Baroda, Bank of India,Bank of Rajasthan, Corporation Bank, Federal bank, Karnataka Bank, OrientalBank of commerce, South Indian Bank, Vijaya Bank and Yes Bank.2. E–Billing

– This includes : • Bill payment through Credit/Debit Card Or Net Banking. • Bill alert service provides MTNL Delhi PSTN subscribers with anelectronic version of their paper bills in their Mailbox. • Confirmation for the bills paid through ECS and drop box.3. Internet Broadband Connection Speed Tester and checking volumes – Now one can test the speed of his/her internet connection and also keep a check on the volumes of done.4. Online booking of broadband connection – The customers can for a broadband connection through the internet. Various other services can also beed for.5. Customer Care Portal – MTNL now makes it easier for its clients to subscribe toany of its services from the comfort of their homes. MTNL Customer care is aimedat providing MTNL clientele with an online facility using which he/she can for various services offered by MTNL. Transactions are secured using digitalcertificates provided by MTNL TrustLine. One can apply for any MTNL servicefrom the comfort of his/her home, no queues, no long waits, all at the click of a button.