Nature Of Public Communication 6u5m6x

Nature of Public Communicatio n

Nature and process of public communication Public communication is an art of sharing ideas orally coupled with financial expressions and movements in a large body of audience. Man expresses ideas , facts, and feelings, either in verbal or non-verbal manner. But the combination of the languages is the most effective means of communicating one’s message .

In public communication, verbal communication is the sound representation of language .as you communicate orally ,you verbalized your ideas. As students you have to say the words according to their meaning. You must shape your voice into meaningful sounds. Sound is generally the sensation that is perceived through the ear.

Public communication is AudienceCentered • A presentation is not public communication if there is no audience. • Therefore, a speaker has to analyze his/her audience, the receiving end of the message • Successful public communication is achieved when the desired effect on, or action from the audience is achieved.

Public communication develops critical thinking • Critical thinking is an analytical and evaluative process, using logic or reasoning to present information in a way that is likely to provide understanding, change of belief or uncover problems in another person’s informative or persuasive message. • In public communication, one should consider all the elements – the self as speaker, the audience, the occasion, the pervading social, economic and political situations – and thus, with evaluation, logic and at times, conformity, develops one’s critical thinking skills and allows one to apply them in his/her own presentations.

With Public communication come ethical responsibilities • Public communication is infused with the sense of ethical responsibility. Knowledge of ethical issues helps in focusing on the rightness and wrongness in human behavior. It does not dictate what one has to do in a given situation, but it does serve as a guide in what to consider in decision making. • In public communication, everything has ethical implications. As a speaker, you must be careful of what you say and how you say it so that you conform to ethical standards. The audience expects the speaker to be honest and to stay true to the facts. He is also expected to keep his information in perspective, avoiding exaggeration and cite the source of his information, to avoid slander when sharing negative information and to give credit to other people and their works.

Public communication is an empowering activity… • A mastery of public communication skills enables one to present clearly complex information and be understood by all of the audience. • Public communication is an empowering activity because mastery of the necessary skills puts one where one wants to be – whether it be getting a job of being promoted or simply making people believe and getting their trust.

Tasks : (1 whole sheet of paper) 1. Based on the nature of public communication, list some DO’s and DON’Ts in public speaking. 2. You are tasked to introduce a person who provides you with a copy of his own introduction. However, you know the person and half of his written introduction is fiction. What would you do?

Steps in speech preparation 1.Select a topic 2.Analyze the audience and the occasion 3.Determining the specific speech purpose 4.Organizing and outlining the speech 5.Gathering ing materials 6.Giving the speech impact through language and style 7.Giving the speech impact through audiovisual aids 8.Preparing for audience

3 basic principles in Selecting the topic 1. The topic to be selected is one in which you are knowledgeable. A topic you are familiar with will save you time in researching. 2. You must select the topic you are interested in. if you are to choose a topic you are not interested in, researching on it will be a drudgery, a bore. 3. The topic to be selected must interest the audience. This will sustain their interest in the topic during your presentation. Note: Narrowing the topic would meet the 5 – 10 minute time limit common to speeches.

Scanning the Audience • Audience analysis was first introduce by Aristotle in his work, The Rhetoric. • It is important to analyze one’s audience so the topic would have an impact on them and serve its purpose. • According to Aristotle, the audience would determine the end or objective of the speech.

Determining the purpose 1. To entertain – a speech to entertain relaxes your audience by providing them with a pleasant listening experience. 2. To inform – a speech to inform enlightens your audience by teaching them about the topic to be discussed. 3. To persuade – a speech to persuade is delivered to move your audience toward a new attitude or behavior.

Speech forms and Speech Situation SPEECH COMMUNICATION FORMS o Two-person or Dyadic communication a. An informal conversation b. Formal conversation o Small group communication o Large group

Two-person or Dyadic

An informal conversation

Formal conversation

Small group communication

Large group

CONDITION FOR SUCCESSFUL COMMUNICATION Communication experts have identified several factors that affect the progress and outcome of a communicative interaction. These factors relate to the speaker, the listener, the speaker and the listener, and the communicative situation.

Successful communication begins 1. When the speaker can clearly perceive the nature of the problem or the topic at hand 2. When he applies his know ledge to help bring about the objective

3. When he makes intelligent plans for the event 4. When he can express his thoughts in the most effective language an 5. When he can act and think logically under pressure, the last one particularly significant in public speaking

THE LISTENER To be an effective participant in a communication situation, the listener must be physically, mentally, and emotionally prepared to the listener to the speaker message. In the process, he must study the strengths and weaknesses of the speaker’s message before reacting to it; he must respond to the message when given opportunity by asking questions or by acknowledging some information; and he must be able to recall facts, names and ideas when needed.

THE LISTENER AND THE SPEAKER When two or more people are engaged in an exchange of ideas, some variables help them in giving and receiving ideas. •First, there must be some commonalities in their experience and background. •Secondly, the speaker must have certain degree of credibility to hold the attention of his listeners.

•Third, power and status related closely to each other and affect the manner in which listeners think and behave in each other presence. •Fourth, stimuli from the speaker in the form of non-verbal clue such as bodily movements. •Fifth, the message must be adapted to the listeners in of subject matter, substance, structure, and style without giving up a logical scheme.

THE COMMUNICATIVE SITUATION  Although

the listener and the speaker hold principal roles in communication some factors can assist them playing their parts effectively. These factors are:   1. The physical setting for the interaction   2. The past experiences of the speaker and the listeners - The past experiences of listeners and the speakers define the result of the discussion.   3. Cultural differences - Sensitivity to cultural differences affects the progress of communication.  

4. Intervening stimuli – noise is one of the most common competing stimuli that distracts attention and distorts a message.   5. The channel used in communication – the channel or the method of sending the message affects the results of communication