Project Of Marketing Plan For New Product Launch e3r5m

Project of Marketing Plan for New Product Launch Presented to: Ms. Subhash Yadav

Presented by: Tejas Patel (1159) Jenish Mehta (1143) Jayraj Atodariya(1135) Aman Panchal(1106)

Introduction  Company name:

CHERRY fruit juice (PVT) Limited Company  Company logo:

 Product name:

KASMIRI JUICE  Product logo:

The CHERRY COMPANY  Vision

“Be the global leader in customer value”  Mission

“To set world class standard in juice industry through providing a diverse range of high quality products that are prepared in according with satisfy customers tasting and need and serving the society”

Introduction To “Kasmiri”  People started too perished under the scorching the

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heat of summer in our country they need of energy drink to refresh themselves Kasmiri is a fresh juice product. It provide energy and keep fresh when feel weak and tired after doing lot of work in whole day. It contains vitamin and proteins which is useful energy sources. Vitamins gives freshness and proteins are the energy cells that are recharge the human body so they work at their maximum. The students employee and workers all field of humans become tired due to the work burden and

 Slogan

“Refreshing the world”  Ingredients are:

- Cherry ,Mango, apple, Orange, banana, grapes mix - Artificial colors -Stabilizers -Ascorbic acid -Beta carotene -Sugar  Objectives - To increase market shares - To increase the length of product line -To increase profit -To satisfy customer -To face the strong competitors

Current Market Situations “Kasmiri” is fresh juice product that is going introduce in Local market. We are focusing to all levels are generation. The price of Kasmiri is moderate because it is for all  Market segmentations The consumer of “Kasmiri” consists of the followings:  Geographic: zone (Area)  Demographic: Kids Elders Patients, Etc.  Our competitors The Kasmiri is currently facing very competitive environment. Because already in market following compotators are: - Frooty

Product review       

The KASMIRI is available in 250ml & 500ml size and in different flavors Cherry Banana Mango Grapes Mix Orange Pineapple

SWOT Analysis  Strengths:

- New technology plant - Quality product - Specialist available for specialize task jobs - Hire experience staff - Medical income of employee - Targeted to low and middle class people - Reasonable price - Expiry date above six months

Weakness  New in juice industry

 Small distribution network  Strong competitors  No market share  Limited experience of customers

Opportunities  Increase the distribution network

 Acquiring the new technology  Market is very big and attractive  Take over the distributor  Increase demand of high quality of product due to

Lahore being a develop city

Threats  Political instability

 New entrance of exiting competitors  So many competitors  Retaining consumers  Economic instability  Increase of general sales tax  Development of plant

Marketing Strategy and Objectives  Positioning strategies

We want to put our image an on in the consumers mind as compare to competitor’s product. We want to target the high school’ collage and graduate students and government sector that have to work hard and need to “Refresh” them an instant,  Targeting

We will target the following customers Kids Youngsters Mature Old age persons

Marketing Mix Product Product variety Cherry ,Orange, Grapes, Mango, Banana, Mix fruit, Apple Quality Implementing high quality standards Getting high quality raw materials Fresh original fruit juice Excellent in taste Gives freshness

Communication plan Promotion: Actually promotion is the first step when we are launching a product. But we make its strategy in last because we want our good image in the mind of our customers. Criteria for promotion: Our main objective to provide: Awareness Knowledge Liking Preference purchasing Core sources of promotion: electronic media print media cable network billboards hoardings

PLACE  Distribution reviews

Thank You