Proposal Template - Tv Adverts 435w2

A Proposal for a FMP (TV Adverts)

TV ADVERT-Subway Aqila Hussain

“AKA” 7TH MARCH 2017 PROPOSAL

In our group, there will be 3 of us working together, Aqila, Abbey and Kyla. For our FMP, we have decided to produce a TV advert. We are producing a TV advert for a fast food brand, Subway together we feel that we both enjoy the food they produce and also are familiar with. As Kyla works for Subway, we thought it would be a good idea to go forward with this idea. I truly believe we can pull this together. We did have a choice to do any topic or subject for our TV advert, as it is our FMP, so we went with an idea that we all have an interest in and in with. We thought it would be a good idea to do as it will not only be helpful for us but also for the main company were advertising for. we will be promoting their food they provide and sell. We will show how the Subway is, with friendly staffs, good customer service and a place where memories are made. the main content of the advert is a place where memories are made with food. Subway is not only just a restaurant but it’s also a place where sparks happen. As we have to produce 3 adverts that link together, such as series of adverts, the total length of our advert will be max 3 mins. So, each of our advert will be from 30sec to 1min long. This is because we want to show the product they sell, what the place looks like, what is provided from staffs, the service and also the environment of SW.

It will start off with our first advert introduce the main characters going into the shop, purchasing a meal for themselves, having the camera from her perceptive, showing what she sees in SW. she struggles on what to buy from Subway, she looks at other people to see what they purchase. When it comes to buying her meal, she drops her subway card. When the guy goes down to pick it up, as he got back she then disappears, that will be the end of our first one. The audience automaticity has an idea what is going to happen next and that there is a story behind it. In the 2nd advert we will have both of characters shown, discussing what they both what to buy and what they both have in common. They say the same thing at the same time and then when it comes to paying their meal, the guy gives back the subway card. That will be the end of the 2nd advert. Then our final 3rd advert will show both of the characters but a family is involved, this will show the target audience for Subway. Having relationships involved in our advert will show the audience, who Subway is aimed at, what promotions they have and what product and services they sell. The time they will be shown on TV will be 6:45pm. Wednesday and Saturday will be the days of our advert will be shown. We have decided to show of first advert for twice week for 2 weeks. This is so the audience recognize the advert well and when the next one comes in after 2 weeks. Then the next advert will come in after 2 weeks and be played twice a week at the same time. This is so the audience will the other advert, as it was played at the same time. Then the final advert will be played again the same time. This is so it flows nicely and will be easy to . our advert will be placed on ITV, as it is friendly, family aimed and reliable channel. We have worked out the cost, total cost will come to £774,480. The advertising structure we are going to use will be realist narrative and series. This is because we decided to have a storyline in our advert. a storyline that is realistic and appeals to our audience. In our advert, we will be having 2 main characters, male and female. Then in our final advert we will show a family. This is to show brand target audience. By including both genders and a family involved in the advert shows the audience what SW is aimed at. It will make the audience want to go with their family or by themselves. The style of our advert will be humours. This is because in our final advert it will show that the guy she likes is not the one for, as it he gay and has a family of his own. This will be a funny side in our advert. We are going to use lifestyle appeal on our advert. because in our advert we will be having actor and extras in a family. This will show that subway

is a place to go with family’s. This is our purpose of the advert is to persuade the audience to go to subway with family’s and enjoy the atmosphere they have in the subway environment. Brand Identity is another technique of persuasion were going to use. We are advertising subway by promoting the food they sell and they service they have. This is so the audience can see what subway to as a business. The camera shots- the camera angles were mostly going to use is mid shot and wide shots. The reason why we’re using mid shots is because the shot shows the character’s expressions of the food there receiving back. Wide shot to show the audience the location and environment around. We will also use close up shots to show the audience actors face and body language. This is to generate interest. The lighting of our advert will be done in natural lighting. This is because we are filming indoors. It makes it more realistic for the audience to watch. Filming in a dark lighting will change the atmosphere, making it look evil and dull. And that’s not what we want. We are trying to make it look fun, friendly place to eat and purchase lunch from. We have decided not to have any dialogue or sound coming from our actors. This is because most of the fast food adverts have a lot of dialogue and we want to be different and have no dialogue just sound tracks and effects. This makes it easier for us and also for our audience, as they don’t need to think about the dialogue being said. Adding in dialogue from the actors it takes attention off the product were advertising. It looks more professional by just having music added in the background. For us music and sound is important to be added in our advert as it changes the mood and views of the audience. We have decided not to add any special effects, as we want to make it look realistic and possible. By using special effects in our advert makes it look fake and it will mislead the audience as well. The advert will show how to use the product and what the product does to the actors. How it captures special moments and makes them happy. This will make the audience purchase the product even more because it gives them an idea on how they could use the go pro to capture special moments. Target audience Demographically we thought to aim our film at the younger generations and families, as they are busier and have the money to buy food from different places. We thought aiming at C2DE and ABC1’s as Subway is aimed at anyone but mainly to family’s.

Examples We have looked at other restaurant adverts on YouTube and also the ones that are banned. This is so we don’t cover the same mistakes they have done. We made sure that we aim the advert to everyone is a suitable manner. This is so no one gets offended. For our first advert, we thought to use the same concept from the original subway advert, that was played in UK. This is when the guy is struggling to buy a sandwich for himself. We thought to use the same kind of concept but towards the end give a storyline that will link into our other 2 adverts. Cap codes The cap codes we have looked out that we may need to consider are: 13.3 where advert must not condone or encourage excessive consumption of any food. 13.4 only nutrition claims listed in the updated Annex of the EU regulation are permitted in adverts. 13.4.1 making sure the nutrition claims must comply with the criteria in the EU. They must make sure they do not mix or make anything up about the nutrition in the advert. 13.4.2 ments that contain nutrition or health claims must be ed by documentary evidence to show they meet the conditions of use associated with the relevant claim, as specified in the EU . ments must not give a misleading impression of the nutrition or health benefits of the product as a whole and factual nutrition statements should not imply a nutrition or health claim that cannot be ed. Claims must be presented clearly and without exaggeration 13.4.3 References to general benefits of a nutrient or food for overall good health or health-related well-being are acceptable only if accompanied by a specific authorized health claim 13.4.4

Claims of a nutrition or health benefit that gives rise to doubt the safety or nutritional adequacy of another product are unacceptable. 13.9.1 ments featuring a promotional offer linked to a food product of interest to children must avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption 13.9.2 ments must not seem to encourage children to eat or drink a product only to take advantage of a promotional offer: the product should be offered on its merits, with the offer as an added incentive. ments featuring a promotional offer should ensure a significant presence for the product 13.9.3 ments for collection-based promotions must not seem to urge children or their parents to buy excessive quantities of food. They must not directly encourage children only to collect promotional items, emphasize the number of items to be collected or create a sense of urgency. If a promotional offer can also be bought, that must be made clear. Closing dates for collection-based promotions must enable the whole set to be collected without having to buy excessive or irresponsible quantities of the product in a short time 13.9.4 ments must not encourage children to eat more than they otherwise would. The notion of excessive or irresponsible consumption relates to the frequency of consumption as well as the amount consumed. Resources needed We have asked permission at a subway store if we can film in there. We manged to get hold of the owners and get permission to film in the store. With the actors will we need 2 male’s actors, a female actor and a child actor. We will also need extras to be in our advert to make the location look busier. We would also need extras to be in the background. This is to show how busy the business is. This is to make it look realist. We have got extras and they will be our family . Feasibility

We have the confidence to produce the advert. as we are prepared and planned for what we have decided to do. We have enough money to buy sandwiches, travel and location for our actors. We are able to get access off the location, to film, as Kyla is a staff member at subway. Also, college provides us for equipment’s so don’t need to get our own equipment. With college, it is more reliable and handy, as we have used their equipment’s before Schedule As we are busier during weekends we will have to film our footage all on SDS lessons. So, we will have Tuesday afternoons off, whole of Wednesday and Friday afternoons off. We have plenty of spaces to film in the weekdays. During the weekends, we will all complete paperwork for our folders.

Budget required (industry)

Budget wise we will only be spending on travel and food. As the location is free to film in and the equipment we will use it from college and that will be for free. Research results On our recent primary research, we have asked range of people to say how they feel about Tv adverts, and what they look out for in Tv advert. we wanted to see how many people actually like watching Tv adverts. This is so we feel confident with our idea. More than a half of the people, who filled out our survey have said Tv adverts are usually entertaining. They also said they like funny adverts as it is interesting to watch. People like the idea of a humours advert. its catchy and simple to understand and the structure of the advert should be realist narrative, as most audience like a storyline to be involved in adverts. Conclusion Though all the research we have gathered, resources we have and permission we have gained, we believe this is a valuable idea, that is unique for our target audience. We hope you enjoy our final product.