Recent Trends In Marketing 4q3jx

Recent trends in Marketing Where should you focus?

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Which tactic will give your business the biggest commercial benefits in 2014?     

1. Content marketing 2. Conversion rate optimisation 3. Mobile marketing 4. Search marketing (SEO and PPC) 5. Social media marketing

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22 Trends and recommendations structured around RACE Planning http://bit.ly/smartgraphics

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Do you need a defined digital strategy or plan?

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Strategy: a tale of two airlines

Source: Corporate site pages 2012/2013 11

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Show your commitment to digital 

‘Digital by Default’

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Digital DNA

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Digital First

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Digital by Design

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A vision for improvement processes

Dell Analytics case study

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Technique: Personas & Customer journey mapping

Source: Boston Consulting Group

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Improving Reach

Key Trends  Increased micro-targeting options  Mobile targeting  Engagement through Visual Apps  Quality SEO signals

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What’s most effective for Acquisition?

Source: Smart Insights DMA Research 18

 REACH

Selecting the best communications mix 19

Trend 8. Engagement through visual apps + content Source: http://bit.ly/smartstatistics 20

The Content marketing / engagement challenge

Slideshare: Doug Kessler - Crap. The Content Marketing Deluge. 21

Trend 12. Investment in Outreach and Partnership

http://bit.ly/smartoutreac

http://traackr.com/faces-of-influence/

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Personal Branding    

Have your Website . Be on Face Book , Linked In ,Twitter Start Bg Have page on You tube – up load your Video Resume

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-------- Market yourself

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