Responsibility Of Business Towards Customer Hard Copy....bybharti 3b6k1f

Social responsibility of business towards its customers

Following are the Group BHARTI GUPTA

06

TAZEEN SHAIKH

36

NIKKY KENIYA

16

ANKIT PERMANI

26

GIRISH LUNDWANI

20

Acknowledgement We thank SUMAN ma’am for providing us with such a nice topic and helping us constantly.. This project increased our knowledge about the subject..

Why should business be socially responsible: Social responsibility is a voluntary effort on the part of business to take various steps to satisfy the expectation of the different interest groups. As you have already learnt, the interest groups may be owners, investors, employees, consumers, government and society or community. But the question arises, why should the business come forward and be responsible towards these interest groups. Let us consider the following points: i. Public Image - The activities of business towards the welfare of the society earn goodwill and reputation for the business. The earnings of business also depend upon the public image of its activities. People prefer to buy products of a company that engages itself in various social welfare programmes. Again, good public image also attracts honest and competent employees to work with such employers. ii. Government Regulation - To avoid government regulations businessmen should discharge their duties voluntarily. For example, if any business firm pollutes the environment it will naturally come under

strict government regulation, which may ultimately force the firm to close down its business. Instead, the business firm shouldengage itself in maintaining a pollution free environment. iii. Survival and Growth -Every business is a part of the society. So for its survival and growth, from the society is very much essential. Business utilizes the available resources like power, water, land, roads, etc. of the society. So it should be the responsibility of every business to spend a part of its profit for the welfare of the society. iv. Employee satisfaction - Besides getting good salary and working in a healthy atmosphere, employees also expect other facilities like proper accommodation, transportation, education and training. The employers should try to fulfill all the expectation of the employees because employee satisfaction is directly related to productivity and it is also required for the long-term prosperity of the organisation. For example, if business spends money on training of the employees, it will have more efficient people to work and thus, earn more profit.

v. Consumer Awareness - Now-a-days consumers have become very conscious about their rights. They protest against the supply of inferior and harmful products by forming different groups. This has made it obligatory for the business to protect the interest of the consumers by providing quality products at the most competitive price.

INTRODUCTION: Consumers: A Consumer Is A Person, Who Consumers The Goods. Consumers Means A Person Who Buys Any Goods Or Avails Of Services. Consumer Is Given Topmost Importance In The Modern Market. Theoretically, Consumers Is Regarded As The King Of The Market. Actually, The Businessmen Are Supposed To Identify The Consumer Wants first And Then Some Organize The Business Activities To Satisfy Them.

Case Or Arguments For Social Responsibility : The important arguments in favour of obligations or responsibilities by the business community’s interests are under:  Public Expectations: one of the important arguments infavour of social obligations is that the society gives the business to exist, to grow, to expand and to earn profit. thus, the business should be operated as per the public expectations of the society.  Favorable Environment: as the society always offers various facilities and different concessions along with the positive response to the business unit, the business community should not misuse the natural resources or the human resources for the production of goods and services. 

Favorable Public Image:

in order to get public and co-operation, it is necessary for the business organization to create favorable image in the minds of the public.  Consumers Movements: the business organization should see that the goods of better quality should be supplied at reasonable prices to the consumers. as the consumers are well organized, they cannot tolerate any injustice caused by the business.  Utilization Of Resource: generally, a business organization has required to use huge resources in of finance, manpower, talents, skills and functional expertise.  Moral Responsibility: it is the moral responsibility of the business community to take necessary steps for undertaking various schemes of social well being.

case or arguments against social responsibility:  Economic activity: business activity is an economic activity, and therefore, it should only undertake the economic activities. if business enters in social areas through social areas through social or non- economic activities then it will divert its attention to the social issues and thereby affect its basic required activates adversely.  Profit Maximization: business always aims at earning maximum profit only. if the business community takes responsibility of the social welfare programmes /activities then it divides its earning into two parts which next to impossible.  Social And Business Skill: business and social responsibility are different, in nature. businessmen should concentrate only on business activities, as people who runs business may

not be capable to handle the situation of social problems. 

Economical Justification:

business is not a social activity. from the view point of the huge investment and expected scale of returns, the shareholders/businessmen would not like to divert the company’s or firm’s funds and resources in an unproductive way for an unprofitable ventures/purposes.

social responsibilities of business organization Towards Customers: 1. Standard Quality: a business organizations should take well care for checking every piece of goods for their standard quality, before putting them into the market. 2. Reasonable Prices: the commercial organization should see that the prices for the products changed be fair and reasonable. 3. Adequate Supply: the business organizations should see that the right goods, in the right quantity,

at the right time and at the right place must be supplied. 4. Efficient Services: the customers must be given regular and efficient services during the guarantees/ warrantees period as well as after the sales of the product. 5. Correct Information: the customers must be given correct information's about the product and how to use it in the best possible manner 6. Safety And Security: the consumers should be warned about the products which are unsafe and unsecured, either during or after the use of the products. 7. Health Care: the commercial organizations should see that the products which are likely to affect the consumers' health should not be put into the market. 8. Advertising Campaign: a business community should see that the product must be given through the advertising campaign to guide the customers properly.

9. Quick Redressel : the business organizations are supposed to attend the customers complaints quickly to improve its own importance towards consumers. 10. Consumers Welfare: the business organizations should help the government and the other welfare oriented organizations in promoting the consumers welfare. 11. Market Research: a business organizations should conduct market research to known the demandable products exactly as per the consumer’s requirement. 12.After Sales Service: The company is expected to provide after sale service for maintenance of goods during the period of warranty. Efficient and effective after sale service helps to establish good relation between the customers and the company. 13. Attend Complaints: The consumer complaints must be attended immediately. 14. Avoid Monopolistic Competition: The commercial organization should avoid monopolistic competition in the interest of consumers.

15.Training: The commercial organization should arrange to train the customers either free or for a fee. It must be in case of computers, etc.

Responsibility towards suppliers: Suppliers are businessmen who supply raw materials and other items required by manufacturers and traders. Certain suppliers, called distributors, supply finished products to the consumers. The responsibilities of business towards these suppliers are: a. Giving regular orders for purchase of goods. b. Dealing on fair and conditions. c. Availing reasonable credit period. d. Timely payment of dues.

Bibliography www.google.com www.yahoo.com www.wikipedia.com Some books and business magazines. Other references.

Thank you……..