Sales N Distribution Of Britania 5i2666

Sales and Distribution System Of Britannia

Presented By : Group No. 10

Company Overview 

Type

Public

Founded Headquarters

1892 Kolkata and Bangalore; R&D Chennai, India

Area served Key people

India Nusli Wadia : Chairman Ms. Vinita Bali : Managing Director

Industry Products

Food Biscuits , Cake , Rusk, milk

Revenue Parent

▲ Rs 2,200 crore Wadia Group

Website

www.britannia.co.in

Products at a glance

Sales organizati on of company

Distribution Style 

Intensive Distribution: As biscuits and cakes need to reach the consumer at their nearest locations so this type of distribution channel is used. This type of distribution helps customer looks for location convenience.

Flo w o f D istrib u tio n

sto m m er e C Cuusto

C O N S U M E R

RETAILER Assortin g

DISTRIBUT OR

CFA

Allocation

Sorting

Accumulati on

Functions of different entities

FACTOR Y

Source of Information Mr . Raju Upadhyay Covers 60 % of Market of Lucknow . vMonthly turn over : 5 Lks. vHas 200 men to distribute. vDistribution completes within a day. vKeeps 500 SKU’s of Biscuits and Cakes. v

 

Profit Margin CFA FACTORY

Purchases at 80 % of MRP

WHOLESALE DISTRIBUTOR

Gives at 85 % of MRP Earns 1 . 5 - 2 % margin after deducting all expenses .

RETAILER

Thank You Group Anshul K. Singh Jubin Modi Kesharpu Sekhar, Sadik Quadri Saurabh Tamrakar, Tapan Jain Vivek Bohra