Samsung Ppt 12735z

Submitted To : Madhu Bahel

Submitted BY:mahesh SEC : Sa1 ROLL NO – 41 1

DESIGN THAT PERFORMS 2

ABOUT THE COMPANY HISTORY The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).

It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

CORE VALUES In everything we do, we strive to help people live better lives.

VISION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader. 3

KEY BUSINESS AREAS CONSUMER ELECTRONICS  TELEVISION & LCD TV’s  MOBILE PHONES  MP3 & AUDIO/VIDEO  CAMERAS & CAMCORDERS  HOME APPLIANCES  INFORMATION TECHNOLOGY  LASER PRINTER & MULTIFUNCTIONS  SEMICONDUCTORS

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FEW COMPETITORS OF SAMSUNG •

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MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS

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SAMSUNG GLOBAL REPRESENTATIVE MAP

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DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier

Factory

Regional distributing center

Branch warehouse

Distributor

Direct dealer

Modern retail/ Exclusive stores & Samsung digital plazas

Sub - Dealer

Consumer/Customer

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INTERNATIONAL MARKETING STRATEGIES OF

SAMSUNG PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Next Is What?

Omnia

Introduction

Touch wiz

Growth

Ultra

Beat 450

Maturity

Decline

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CONCLUSIONS INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR  Making CFC gas free compressors.  Making the home appliances 5 star rated.  Launching freshtech refrigerators in the market.  Launching televisions with easy view technology.

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