Scope For Csr Activities- Johnson Prabakaran i1w33

“A STUDY ON SCOPE FOR CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN ARASUR VILLAGE WITH SPECIAL REFERENCE TO SHANTHI GEARS LIMITED, COIMBTORE”.

Submitted by JOHNSON PRABAKARAN.D (Reg. No. 1531M0055)

Under the Guidance of Mr. JOHN WESLEY M.S.W., M.Phil., M.B.A. Assistant professor

A Dissertation submitted to the Bharathiar University in partial fulfillment of the requirements for the award of the degree of MASTER OF SOCIAL WORK

DEPARTMENT OF SOCIAL WORK BISHOP APPASAMY COLLEGE OF ARTS & SCIENCE (d to the Bharathiar University) COIMBATORE – 641 018 MARCH- 2017

ACKNOWLDGEMENT “I can do all things through Christ who strengthens me”- Phil 4:13 I’m grateful to LORD Jesus Christ for his bountiful gifts that gave me courage and faith in myself. He led me to go through the most difficult times of my research writing with His profound and unconditional Love for me. Gratitude is the fairest blossom which springs from the soul. I hereby affidavit my sincere thanks to Mr. JOHN WESLEY guide, Bishop Appasamy College of Arts and Science for his constant , valuable encouragement and timely suggestions to complete this project work with complacent I thank him from my heart for your teaching and kind words, patience and caring throughout my research . I would like to express my sense of gratitude to Principal Dr. Mrs. Jemimah Winston, CSI Bishop Appasamy College of Arts & Science who has given me and motivation. I extend my sincere thanks to Mrs. Esther Shalini, Assistant Professor, and Department of social work for guiding me and provided me continuous throughout my project. My gratitude is also extended to Dr.Mrs. Esther rani,, Mr. Sam Lovely Son, Mrs. Priyadarshini, Mrs. Prema Malini, Mr. John Wesley, Mr. Samuel Raj, Mrs. Sasikala Mary and Ms. Elizabeth

Department of social work, Bishop Appasamy

College of Arts and Science, for your encouragement and constructive suggestions. A special gratitude goes to my beloved family for their . I’m whole heartily grateful to my parents

Mr.D. David Livingstone

and

Mrs.MEERA, and

my sister Miss.Christy without their inspiration, drive and you gave me; I might not be the person I am today. I’m more thankful to my Bosom Buddy Amuli for her and understanding underpins my persistence in the graduate career and makes the completion of this Study I have been touched by the some beautiful people and for that I am Grateful to my class friends for their and motivation throughout my research.

CONTENTS CHAPTER

PAGE

NUMBER

TITLE

I

NUMBER 1-27

INTRODUCTION INTRODUCTION ABOUT THE STUDY MEANING DEFINITION CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY CSR IN HUMAN RESOURCE MANAGEMENT THE GLOBAL CONTEXT CORPORATE SOCIAL RESPONSIBILITY IN INDIA CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY CORPORATE SOCIAL RESPONSIBILITY POLICY SCOPE FOR CORPORATE SOCIAL RESPONSIBILITY FUNCTIONS OF CORPORATE SOCIAL RESPONSIBILITY COMMITTEE

ISTRATION OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IMPLEMENTATION CSR FUNDING CSR BUDGET AMENDMENTS TO THE POLICY BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY SHANTHI GEARS LIMITED VARIANT CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN COIMBATORE EDUCATIONAL LEVEL IN INDIA THE MOST COMMON PROBLEMS THAT HINDERS THE GROWTH OF EDUCATION IN RURAL INDIA HEALTH LEVEL IN INDIA HEALTHCARE IN INDIAN VILLAGES AS PER NATIONAL RURAL HEALTH MISSION REPORT CONCLUSION

II

REVIEW OF LITERATURE

28-31

III

REERACH METHODOLOGY

32-37

INTRODUCTION TITLE OF THE STUDY NEED AND IMPORTANCE OF THE STUDY OBJECTIVES OF THE STUDY HYPOTHESIS RESEARCH DESIGN SAMPLING PROCEDURE PRE-TEST TOOLS FOR DATA COLLECTION DATA COLLECTION DATA ANALYSIS AND INTERPRETATION

LIMITATIONS OF THE STUDY

CHAPTERIZATION

CONCLUSION

IV

ANALYSIS, TABULATION AND

38-66

INTREPRETATION V

FINDINGS, SUGGESTION AND CONCLUSION BIBLIOGRAPHY ANNEXURE

67-70

TABLES TABLE NUMBER

TITLE

PAGE NUMBER

1

Age distribution of the respondents

39

2

Sex of the respondents

40

3

Religion of the respondents

41

4

Marital status of the respondents

42

5

Occupation of the respondents

43

6

Qualification of the respondent

44

7

Respondent’s state of house

45

8

Respondents type of house

46

9

Respondents type of family

47

10

Income of the respondents

48

11

Level of educational awareness

49

12

Level of accessibility to education

51

13

Available facilities for education

53

14

Level of Health awareness

55

15

Available facilities for Health

57

16

Available facilities for Health

59

17

The comparison of means between Type of village and awareness on

61

education of the Respondents 18

The comparison of means between

62

Type of village and accessibility to education of the Respondents

19

The comparison of means between

63

Type of village and availability on education of the Respondents 20

The comparison of means between

64

Type of village and awareness on health of the Respondents 21

The comparison of means between

65

Type of village and accessibility to health of the Respondents 22

The comparison of means between Type of village and availability on health of the Respondents

66

FIGURES FIGURE

TITLE

PAGE NUMBER

1

Age distribution of the respondents

39

2

Sex of the respondents

40

3

Religion of the respondents

41

4

Marital status of the respondents

42

5

Occupation of the respondents

43

6

State of house of the respondents

45

7

Type of house of the respondents

46

8

Awareness on education of the respondents

50

9

Accessibility on education of the respondents

52

10

Availability on education of the respondents

54

11

Awareness on health of the respondents

56

12

Accessibility on health of the respondents

58

13

Availability on health of the respondents

60

NUMBER

CHAPTER I INTRODUCTION Introduction about the study: Indian companies are now expected to discharge their stakeholder responsibilities and societal obligations, along with their shareholder-wealth maximization goal. Nearly all leading corporate in India are involved in corporate social responsibility (CSR) programmes in areas like education, health, livelihood creation, skill development, and empowerment of weaker sections of the society. The new Companies Act has asked Corporate India to step in with the provision that companies invest 2 per cent of their net profits in CSR. HR has a key and responsibility in making CSR work. The core responsibility of HR includes communicating and implementing ideas, policies, cultural and behavioral change throughout organization and this defines the role of HR in CSR activities of organization. HR needs to influence attitude of people and link employees with top management for the greater cause of CSR. Shanthi Gears Ltd provisions of the CSR shall be applicable are contained in Sub Section 1 of Section 135 of the Companies Act, 2014. The Policy recognizes that corporate social responsibility is not merely compliance; it is a commitment to initiatives that measurably improve the lives of underprivileged by focus areas on Education, Health, Sanitation, Environment and Social empowerment. Establishing a guideline for compliance with the provisions of Regulations to dedicate a percentage of Company‘s profits for social projects. Ensuring the implementation of CSR initiatives in letter and spirit through appropriate procedures and reporting and creating opportunities for employees to participate in socially responsible initiatives. CSR has an important role in strengthening close link of collaboration, participation and co-operation between corporations and community. Community stands for a group of interdependent people who live in close proximity and interact regularly for fulfillment of needs. This study attempted to examine the scope for CSR activities in the Arasur village, Coimbatore. It looked at four sub villages to focus on the Educational & Health needs & facilities at the

same time also looking at the CSR activities for their villages. This study compares Education and Health in order to Awareness, Accessibility and Availability of each village and suggests the place where the CSR programmes can be applied.

Meaning: "CSR is the process by which an organization thinks about and evolves its relationships with stakeholders for the common good, and demonstrates its commitment in this regard by adoption of appropriate business processes and strategies. Thus CSR is not charity or mere donations. CSR is a way of conducting business, by which corporate entities visibly contribute to the social good. Socially responsible companies do not limit themselves to using resources to engage in activities that increase only their profits. They use CSR to integrate economic, environmental and social objectives with the company's operations and growth. "The companies CSR represent the continuous commitment for the ethical behavior and the participation to the economic development through the improvement of the life quality for the rural people and also for the local community and overall society".

Definition:  Lord Holmes and Richard Watts have defined, “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”.  Prabakaran has defined, “CSR means that, every corporate has responsibility to give back developmental resources to the society, where they could take manpower and other resources”.

Concept of corporate social responsibility: The corporate social responsibility (CSR) is a hot topic at the international level for many debates among the representatives of more companies, representatives of the academia, NGO’s, but also for the specialists coming from a wide range of national and international istrative institutions. The expectations of different categories of stakeholders are higher and more concerts formulated elements that place a lot of pressures of the organizations that are forced to find the best ways to perform, in order to assure their survival and development. The companies aren’t anymore perceived as closed systems, but they act in an open manner, attracting resources from external environment. In order to be successful and build up an attractive image, the companies have to prove that they are responsible. At the moment, it is obvious the fact that any company is part of a complex relational network, made of different segments of society and that is able to exert a major influence over its activities. If the company doesn’t succeed to offer a valid reply to those interest groups, it can face serious problems and even conflicts that could damage the company’s image. CSR can be a powerful tool that can foster the cooperation among companies, Community development, bringing them closer to their stakeholders. The roles and responsibilities of a company have to be continuously redefined in order to meet at higher level the market demands. Even if the motivation for profit is acknowledged and accepted, the people aren’t anymore available to accept it for ignoring the basic norms and the standards regarding the employees, the business partners and its environment. The modern companies are expected to be responsible towards the attracted and used resources, targeting both the company’s development and success, but also for the community where it carries out its activities.

CSR in Human Resource Management: HR department has to play a bigger role in CSR initiatives. It has to ensure greater involvement of employees. Every aspect of our lives is undergoing rapid change. In the corporate world, this is evident from how human resources management (HRM) is reinventing itself to manage increasingly open, flat, interactive and differentiated ecosystems in constant flux. HRM finds increased application is Corporate Social Responsibility (CSR). As organizations are seeking to make their CSR activities more value-based and highlight their culture and vision, greater and more direct involvement of employees required. Given this, the HR department has to drive CSR routines with their organizations. The HR leadership has the capability to unite employees around the organization’s culture and border vision, thereby reinforcing the values the organization stands for. In this context, the HR department has to rethink its managerial role and work with tools the change behavior. HR professionals may build talent strategies around their organizations’ social and environmental commitments that are intrinsic to the brand and reflect the values and beliefs of their people. HR should design CSR initiatives in such a manner that they drive employee engagement. For the employees these activities unite the organizational system and the various aspects their larger life. Lastly with the well embedded CSR agenda, organization is positioned to drive a better employee value proposition.

The Global Context: While there may be no single universally accepted definition of CSR, each definition that currently exists underpins the impact that businesses have on society at large and the societal expectations of them. Although the roots of CSR lie in philanthropic activities (such as donations, charity, relief work, etc.) of corporations, globally, the concept of CSR has evolved and now encomes all related concepts such as triple bottom line, corporate citizenship, philanthropy, strategic philanthropy, shared value, corporate sustainability and business responsibility. The evolution of the concept of Social responsibility of business is the result of different stages of struggle. As an owner of his business, he thought that he had a perfect right to do what he pleased with

the money he learned to the society. But by 1920s, the position changed and the word ‘service’ became the slogan of innumerable business clubs and associations. This evolution process has been the rise of new relationship between the public and corporate.

Corporate Social Responsibility in India: CSR in India has traditionally been seen as a philanthropic activity. And in keeping with the Indian tradition, it was an activity that was performed but not deliberated. As a result, there is limited documentation on specific activities related to this concept. However, what was clearly evident that much of this had a national character encapsulated within it, whether it was endowing institutions to actively participating in India’s freedom movement, and embedded in the idea of trusteeship. As some observers have pointed out, the practice of CSR in India still remains within the philanthropic space, but has moved from institutional building (educational, research and cultural) to community development through various projects. Also, with global influences and with communities becoming more active and demanding, there appears to be a discernible trend, that while CSR remains largely restricted to community development, it is getting more strategic in nature (that is, getting linked with business) than philanthropic, and a large number of companies are reporting the activities they are undertaking in this space in their official websites, annual reports, sustainability reports and even publishing CSR reports.

Corporate Social Responsibility and sustainability: Sustainability (corporate sustainability) is derived from the concept of sustainable development which is defined by the Brundtland Commission as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” 4. Corporate sustainability essentially refers to the role that companies can play in meeting the agenda of sustainable development and entails a balanced approach to economic progress, social progress and environmental stewardship.

CSR in India tends to focus on what is done with profits after they are made. On the other hand, sustainability is about factoring the social and environmental impacts of conducting business, that is, how profits are made. Hence, much of the Indian practice of CSR is an important component of sustainability or responsible business, which is a larger idea, a fact that is evident from various sustainability frameworks. An interesting case in point is the NVGs for social, environmental and economic responsibilities of business issued by the Ministry of Corporate Affairs in June 2011. Principle eight relating to inclusive development encomes most of the aspects covered by the CSR clause of the Companies Act, 2013. However, the remaining eight principles relate to other aspects of the business. The UN Global Compact, a widely used sustainability framework has 10 principles covering social, environmental, human rights and governance issues, and what is described as CSR is implicit rather than explicit in these principles.

Corporate Social Responsibility Policy: Corporate Social Responsibility is not a new concept in India, however, the Ministry of Corporate Affairs, Government of India has recently notified the Section 135 of the Companies Act, 2013 along with Companies (Corporate Social Responsibility Policy) Rules, 2014 "hereinafter CSR Rules" and other notifications related thereto which makes it mandatory (with effect from 1st April, 2014) for certain companies who fulfill the criteria as mentioned under Sub Section 1 of Section 135 to comply with the provisions relevant to Corporate Social Responsibility. As mentioned by United Nations Industrial Development Organization (UNIDO), CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives ("Triple-Bottom-Line- Approach"), while at the same time addressing the expectations of shareholders and stakeholders.

a) Applicability of Corporate Social Responsibility: The companies on whom the provisions of the CSR shall be applicable are contained in Sub Section 1 of Section 135 of the Companies Act, 2013. As per the said section, the companies having Net worth of INR 500 crore or more; or Turnover of INR

1000 crore or more; or Net Profit of INR 5 crore or more during any financial year shall be required to constitute a Corporate Social Responsibility Committee of the Board "hereinafter CSR Committee" with effect from 1st April, 2014. The pictorial representation below gives the representation of Section 135 (1). The above provision requires every company having such prescribed Net worth or Turnover or Net Profit shall be covered within the ambit of CSR provisions. The section has used the word "companies" which connotes a wider meaning and shall include the foreign companies having branch or project offices in India.

b) Role of Corporate Social Responsibility committee: The CSR Committee constituted in pursuance of Section 135 of the Companies Act, 2013 shall be required to carry out the following activities:  Formulate and recommend to the Board, a Corporate Social Responsibility Policy which shall indicate the activities to be undertaken by the company as specified in Schedule VII;  Recommend the amount of expenditure to be incurred on the activities referred to in clause;  Monitor the Corporate Social Responsibility Policy of the company from time to time.

c) Corporate Social Responsibility activities: The Policy recognizes that corporate social responsibility is not merely compliance; it is a commitment to initiatives that measurably improve the lives of underprivileged by one or more of the following focus areas as notified under Section 135 of the Companies Act 2013 and Companies (Corporate Social Responsibility Policy) Rules 2014:

i. Eradicating hunger, poverty & malnutrition, promoting preventive health care & sanitation & making available safe drinking water; ii. Promoting education, including special education & employment enhancing vocation skills especially among children, women, elderly & the differently unable & livelihood enhancement projects; iii. Promoting gender equality, empowering women, setting up homes & hostels for women & orphans, setting up old age homes, day care centers & such other facilities for senior citizens & measures for reducing inequalities faced by socially & economically backward groups; iv. Reducing child mortality and improving maternal health by providing good hospital facilities and low cost medicines; v. Providing with hospital and dispensary facilities with more focus on clean and good sanitation so as to combat human immunodeficiency virus, acquired immune deficiency syndrome, malaria and other diseases; vi. Ensuring environmental sustainability, ecological balance, protection of flora & fauna, animal welfare, agro forestry, conservation of natural resources & maintaining quality of soil, air & water; vii. Employment enhancing vocational skills viii. Protection of national heritage, art & culture including restoration of buildings & sites of historical importance & works of art; setting up public libraries; promotion & development of traditional arts & handicrafts; ix. Measures for the benefit of armed forces veterans, war widows & their dependents; x. Training to promote rural sports, nationally recognized sports, sports & Olympic sports;

xi. Contribution to the Prime Minister‘s National Relief Fund or any other fund set up by the Central Government for socio-economic development & relief & welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities & women; xii. Contributions or funds provided to technology incubators located within academic institutions, which are approved by the Central Government; xiii. Rural development projects, etc xiv. Slum area development.

Scope for Corporate Social Responsibility: A. Education:i) to Technical /Vocational Institutions for their self -development. ii) Academic education by way of financial assistance to Primary, Middle and Higher Secondary Schools. iii) Adult literacy amongst those belonging to BPL. iv) Awareness programmes on girl’s Education. v) Counseling of parents. vi) Special attention on education, training and rehabilitation of mentally & physically challenged children/persons. vii) Spreading legal awareness amongst people and disadvantageous sections of the society about their rights & remedies available. viii) Promotion of Professional Education by setting up educational Institutions offering courses in Engg, Nursing, Management, ix) Medicine and in Technical subjects etc.

x) Provide fees for a period of one year or more to the poor and meritorious, preferably girl students of the school in the operational area of the Company to enable them to get uninterrupted education. B. Water Supply including Drinking Water: i) Installation/Repair of Hand Pumps/Tube Wells. ii) Digging/Renovation of Wells. iii) Gainful utilization of waste water from Under -ground Mines for Cultivation or any other purpose. iv) The development / construction of Water Tank/Ponds. v) Rain water-harvesting scheme. vi) Formation of a Task Force of Volunteers to educate people regarding vii) Proper use of drinking water. viii) Empowerment to the villagers for maintenance of the above facilities for availability of water. C. Health Care organizing, health awareness Camps on: i) AIDS TB and Leprosy ii) Social evils like alcohol, smoking, drug abuse etc. iii) Child and Mother care iv) Diet and Nutrition. v) Blood donation camps. vi) Diabetics detection & Hypertension Camps

vii) Family Welfare. viii) Senior Citizen Health Care Wellness Clinics. ix) Fully equipped Mobile Medical Vans. x) Tele medicine xi) To supplement the different programme of Local/State Authorities. xii) Along with De addiction centers D. Environment: i) Organizing sensitizing programmes on Environment Management and ii) Pollution Control. iii) Green belt Development iv) A forestation, Social Forestry, Check Dams, Park. v) Restoration of mined out lands. vi) Development of jobs related to agro product i.e., Dairy/Poultry/farming and others. vii) Plantation of saplings producing fruit. viii) Animal care. E. Social Empowerment: i) Self /Gainful Employment Opportunities – Training of Rural Youth for Self Employment (TRYSEM) on Welding, Fabrication, and other Electronic appliances. ii) To provide assistance to villagers having small patch of land to develop mushroom farming, medicinal plants, farming & other cash crops to make them economically dependent on their available land resources.

iii) Training may be provided by agricultural experts for above farming. iv) Organizing training programmes for women on tailoring Embroidery designs, v) Home Foods/Fast Foods, Pickles, Painting and Interior Decoration and other vi) Vocational Courses. vii) Care for senior citizens. viii) Adoption/construction of Hostels (specially those for SC/ST &girls) ix) Village Electricity/Solar Light x) To develop infrastructural facilities for providing electricity through Solar Lights or alternative renewal energy to the nearby villages. Recurring expenditure should be borne by the beneficiaries. xi) Pawan Chakki as alternative for providing electricity in villages, etc.

Functions of Corporate social Responsibility committee: The CSR committee will recommend a formal CSR Policy, this document and will recommend particular CSR activities, set forth a budget, describe how the company will implement the project, and establish a transparent means to monitor progress.

istration of Corporate social Responsibility projects: The Corporation can meet its CSR obligations by funneling its activities on its own or through a third party, such as a society, trust, foundation or Section 8 company (i.e., a company with charitable purposes) that has an established record of at least five years in CSR-like activities. Companies may also collaborate and pool their resources, which could be especially useful for small and medium-sized enterprises. Managing

Director will have the power to sanction any project for CSR up to a limit of 7.5 lakhs, above which Board‘s approval will be required to sanction the amount.

Implementation: a) The investment in CSR should be project based and for every project time framed periodic mile stones should be finalized at the outset. b) Project activities identified under CSR are to be implemented by Specialized Agencies and generally NOT by staff of the organization. Specialized Agencies could be made to work singly or in tandem with other agencies. c) Such specialized agencies would include: i) Community based organization whether formal or informal. ii) Elected local bodies such as Panchayats iii) Voluntary Agencies (NGOs) iv) Institutes/Academic Organizations v) Trusts, Mission etc. vi) Self-help groups vii) Government, Semi Government and autonomous Organizations. viii) Standing Conference of Public Enterprises (SCOPE) .

Funding: 1. As per the regulations the company will set aside, for annual CSR activities, an amount equal to 2% of the average net profits of the Company made during the three immediately preceding financial years. Any unutilized CSR allocation fund of a particular year, will be carried forward to the next financial year i.e. the CSR budget will be non lapsable in nature. 2. The tax treatment of CSR spent will be in accordance with the Income Tax Act, 1961 as may be notified by the central board of Direct taxes.

Budget: I. The Company Board of Directors shall ensure that in each financial year the Company spends at least 2% of the average Net Profit made during the three immediate preceding financial years. ―Net profit‖ means the net profit as per the financial statement of the company prepared in accordance with the applicable provisions of the Act, but shall not include the following: (i) Any profit arising from any overseas branch or branches of the company, whether operated as a separate company or otherwise, and (ii) Any dividend received from other companies in India which are covered under and complying with the provisions of section 135 of the Act. II. As per section 135 of the Companies Act, the Company will report reasons for under spending of the allocated CSR budget of the current financial year in the template provided by the Ministry of Corporate Affairs. This reporting will be done Annual Report and signed off by the Board of Directors.

III. In case of any surplus arising out of CSR projects the same shall not form part of business profits of the Company. IV. The Company may collaborate or pool resources with other companies to undertake CSR activities, through any non-profit organization, if required.

Amendments to the policy: The Board of Directors on its own and/or on the recommendation of CSR committee can amend its policy as and when required deemed fit. Any or all provisions of CSR Policy would be subjected to revision/amendment in accordance with the

regulations on the subject as may be issued from relevant statutory authorities, from time to time.

Benefits of Corporate social Responsibility: According to a Business Respect article, corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. In the same article, a wide CSR’s definition is that CSR is about how companies manage the business processes to produce an overall positive impact on society. First, CSR can provide a lot of benefits to business because companies can enhance their brand image and reputation through positive CSR activities. Basically, most people can easily think that the company is an organization that only pursues themselves profits, thus having some trouble maintaining a good company reputation in the capitalist society. It is not easy to keep a good company image without a specific measure such as CSR in the capitalist societies. Accordingly, every company tries to seek how to make a great company image. It is a best choice to commit CSR to enhance company reputation. Second, business’s volunteerism which is performed by company especially employees gives advantage to corporation through improving employee skills and training, and encouraging employee teamwork and employees pride about the company. This is because employees can gain different knowledge, information and skills through volunteerism programs at various fields. Third, CSR offers profit to company through achieving high productivity and good quality. Corporate environmental responsibility and consideration can improve productivity and reduce cost. 1. Win new business. 2. Increase customer retention. 3. Develop and enhance relationships with customers, suppliers and networks. 4. Attract, retain and maintain a happy workforce and be an employer of choice.

5. Save money on energy and operating costs and managing risk. 6. Differentiate yourself from your competitors. 7. General innovation and learning and enhance your influence. 8. Improve your business reputation and standing. 9. Provide access to investment and funding opportunities About the ‘SHANTHI GEARS Ltd’: Shanthi Gears is the unique gateway to a wide range of power transmission products which includes gears, gear boxes, geared motors and gear assemblies both standard and custom-made. Vision of the Shanthi Gears: To be the No.1 company that manufacturers Gears, Gear Boxes, Geared Motors, Gear Assemblies both standard and custom-built to customers’ expectation. Mission of the Shanthi Gears: By recognizing manpower as the prime mover to organizational goals, we duly motivate them to do their jobs “extra-ordinarily well” with “optimum creativity and productivity” Ethos of the Shanthi Gears: Shanthi Gears is firmly committed to achieve customer delight by. 

Deliver the best products at the most economic prices



Ensure prompt delivery



Follow fair minded business practices for the good of all stake holders

QMS – QUALITY POLICY The efforts of all at Shanthi Gears are directed towards: 

Deg, Developing and Manufacturing Standard and Customized Products meeting safety, statutory and regulatory requirements akin to International Quality Levels at Competitive Prices with Timely Deliveries by increased Efficiency and Infusion of Quality Consciousness at all rank and file.



Delighting the Customers and the Employees by Continuously meeting and Improving upon agreed Requirements.



Acting upon Customer Problems with Speed, Courtesy and Competence.



Ultimately ensuring total customer satisfaction

VARIANT

CORPORATE

SOCIAL

RESPONSIBILITY

ACTIVITIES

IN

COIMBATORE: ACC: It was the very first recipient of India's first ever CSR award instituted by ASSOCHAM in 1976 which was the ASSOCHAM National Award for outstanding performance in promoting rural and agricultural development activities. Today we have one of the country’s leading CSR engagements. In keeping with this tradition, the company has a team of young CSR specialists based at our corporate office and factories who serve the neighboring community that comprises the weaker sections of rural and tribal India to provide them some access to basic amenities, health, education, women empowerment and livelihoods. PRICOL:

With Pricol’s longstanding commitment to social and employee

welfare, we are determined to help create a better society. As good corporate citizens, we feel responsible to actively contribute our best efforts to enhance the environment. Pricol group has initiated We care, a program which involves in the CSR activities. As part of We care, we continuously hold a variety of events that are in alignment with the above mentioned purpose. They focus area of adopting and ing needy orphanages and

schools. Creating a greener environment. Providing medical aid for unreached rural areas. Conducting awareness campaigns. CRF MILLS: It has always believed in giving back to the community and people and has a strong sense of corporate social responsibility attached to its operations and thinking. The magnanimous and caring thinking and attitude of the top management has influenced the thinking of all the staff and workers. CRF Mills has never ignored its connection to nature since the very raw material that is used is wheat. Thus, its foray into renewable energy generation and green energy was inevitable to protect the environment and play its part in the efforts to have a greener and cleaner planet for the future. The wind energy generated by the windmills owned by CRF Mills is used to run the food processing unit thus creating a green footprint right from the beginning. From providing free food, boarding and lodging for any poor worker in need to periodically donating flour to temples and trusts for free distribution, CRF Mills has created a very strong image for itself in the society. CRI PUMPS: It has been deeply committed to bettering its immediate community and environment. For C.R.I., education has been a top priority and the management is actively involved in partnering with 8 schools across Coimbatore and the neighbouring regions. From lending complete infrastructure like the Drinking water facility, construction of toilets, Laboratory, Noon meals centre and storage facility, Erection of compound walls, to instituting facilities like computers and modern teaching aids and other sports materials. C.R.I. has been striving to fulfil the thirst of education in the socially

and

economically

backward

areas.

Through the years, C.R.I. has also helped the schools upgrade class strength and thereby reach out to more children from the backward regions. The management at C.R.I. takes keen interest in monitoring the progress of the schools and offers vocational training and higher education opportunities to deserving students from these institutions. All employees of C.R.I. actively contribute to the Corporate Social Responsibility initiatives of the company and this has helped it establish a work environment that works towards community development as ionately as it does towards organisational growth.

Education will continue to be one of the most significant contributions of the organisation. ROBERT BOSCH Engineering and Business Solutions Private Limited through the years has been loyal to the fundamentals that drive the Corporate Social Responsibility (CSR) charter. The Social Responsibility charter is aligned to their vision towards extending ‘Smart Solutions’ to create long lasting value to the society. Our initiatives in the areas of education and environment are towards creating sustainable benefits and ensuring a better and greener tomorrow. All our CSR projects come with an employee engagement plan, thereby also sensitizing our associates on this topic. In Education we : Scholarship of Meritorious Students, Create Model Schools, Sports for Development and Children with Disabilities. Our focus towards Environment has been to create a clean and green neighborhood by Planting trees, Developing parks, Restoring rivers / lakes , Improving sanitation, Initiating methods to Reduce, Recycle and Reuse Waste and Conserving animals and wildlife. VENSARS TECHNOLOGY: This company employees volunteer with local orphanages, senior citizen homes and societies for prevention of cruelty towards animals, provide them with financial assistance and their . During Vensar special events, some Non-Profits and NGOs are invited to participate in fund raising for their missions. Vensar also raise money/make donations to help disaster victims. To improve community living standards, Vensar regularly holds health and fitness events like blood donation camps, etc. Vensars is dedicated to preserving our environment. By adapting to new energy efficient technology and continually educating ourselves on the issues, Vensar is constantly evolving and becoming more environmental friendly every day. Vensar

has undertaken internal initiatives around Green mission to reduce our carbon

footprint. These initiatives include but not limited to, Recycling, Disposing Old Equipment, Server Virtualization, Energy Efficient Equipment, Remote Access, to name a few. Car pooling is a common feature amongst Vensar staying in neighboring locals.

ROOT: Social responsibility and the will to serve immediate communities are both values deeply embedded in the DNA of the Roots Group. From implementing environment safety norms to devising policies for judicious use of resources within the organisation, Roots and its team takes its commitment to betterment seriously. A predetermined percentage of the total group turnover has always been allocated to community development causes. Roots Care Trust has five divisions that focus on key areas of social development: environment, medical, education, social and spiritual. All of the Roots community volunteer in medical camps and take an active role in spreading awareness of diseases and disorders. Education initiatives include providing uniforms and study material, addressing basic infrastructure in local schools and construction of amenities like toilets and water tanks for the schools. Academically brilliant students are encouraged to pursue higher education and are funded by the Trust. Social development is focused on the adopted village of the group— Kathirnaickenpalayam. From building toilets and other sanitation facilities, of the group have been able to magically transform the hamlet. Roots is a powerful propagator of road safety. In liaison with the government and traffic divisions of Coimbatore city, the group embarked on a series of road safety signboards. also volunteer at traffic signals during peak hours, to ease out traffic. Every member of the group engages in active tree planting and awareness programmes on environmental preservation.

SALARPURIA SATTVA: our building process is within humanistic and socially responsible framework. The aim is to minimize environmental impact through stringent adherence to environment protocol process such as reducing the use of material that harm the environment, option for alternative technology where it is possible rainwater harvesting, garbage recycle management systems, construction waste management protocol, reduction of noise pollution through the construction process and through social initiatives within the communities that we develop. Salarpuria Sattva our building process is within humanistic and socially responsible framework. The aim is to

minimize environmental impact through stringent adherence to environment protocol process such as reducing the use of material that harm the environment, option for alternative technology where it is possible - rainwater harvesting, garbage recycle management systems, construction waste management protocol, reduction of noise pollution through the construction process and through social initiatives within the communities that we develop. EDUCATIONAL LEVEL IN INDIA: When we talk about education in India we can’t just talk about how education is in urban cities of India, without going deep into rural education that constitutes almost 90% of the schools being located in rural areas. Recent studies have shown how the face of education in rural parts of the country have developed to a great extent, but some remote areas still do need a serious checkup with children failing to receive basic quality education. Quality and access to education is the major concern in rural schools as there are fewer committed teachers, lack of proper text books and learning material in the schools. Though Government schools exist, but when compared to private schools then quality is a major issue. Majority of people living in villages have understood the importance of education and know that it is the only way to get rid of poverty. But due to lack of money they are not able to send their children to private schools and hence depend upon government schools for education. Above that, in some of the government schools there is only one teacher for the entire school and if they don’t show up at work, then it is a holiday. Some government schools in rural India are overly packed with students, leading to a distorted teacher- student ratio. In one such remote village there are more than 300 students in class X which makes nearly 100 students in each classroom. In such a situation it is impossible for teachers to pay full attention towards each and every student, even if they are willing to help. Every village is not provided with school which means that students have to go to another village to get education.

Owing to this parents usually do not send their daughters to school, leading to a failure in achieving rural education in India. Poverty is another setback. Government schools are not as good and private schools are expensive. This results in a very low number of students actually clearing their secondary education and taking ission in colleges for further studies. So the drop-out-rate at the secondary level is extremely high in villages. Only parents who can afford college education send their kids to secondary schools. If parents are not able to send their wards for higher education then all their previous efforts get wasted as completing just secondary education means a low paying job and the person is again struck in the same never ending cycle of money, life and poverty. Most textbooks are in English and since people in rural areas either speak their native language or Tamil, but not English that defeats the purpose. This results in lack of their interest in studies. Though some of the students from villages are really brilliant, as they have a wealth of practical knowledge and know how to survive even in very harsh conditions of life, difficultly in understanding their textbooks, lack of facilities and their poverty are a hurdle in their education. Quality related issues are far powerful than poverty. Students are not at all encouraged to think but they are asked to memorize predefined questions for exams. So for many students clearing examination at the end of the session, ing their exam becomes more important than gaining knowledge. Also as per the new CBSE rule, every student is supposed to be promoted to the next class irrespective of marks in their examination. Hence majority of students do not bother to study, which means a decline in their education level. Neither students nor teachers take any interest in studies which is why the level of education is declining in India despite many efforts. The foundation to turn India into a strong nation has to be laid down at primary and rural levels and so the quality of education right from the beginning should be excellent. Education and text books should be made interesting. For rural students textbooks related to their culture, their traditions and values should also be there so as to create their interest in studies. The reasons behind so many drop-outs in spite of free education should be found out as this is a hurdle on the road to progress. Improvement in the condition of government schools, education quality, committed teachers and more

salaries to these teachers should be part of development. There is a difference between city and village student not in of brain or development but their initial environment, skills, learning ability, availability of infrastructure, and access to different facilities. All of these must be considered while making the curricula which should not be different but how it is going to be taught would make the difference. Encourage the genuine rural students who are interested in education and make them competent. Let us try to build a solution around these problems which will resolve the overall issues of rural education in India.

The most common problems that hinders the growth of education in rural India: 

Lack of proper transportation. Most villages have poor connectivity from one place to another and that is often one of the main reason why, despite efforts by local governing bodies to build schools, often go in vain. Children, most of the time has to walk miles to reach these government funded schools and this often de-motivate them to attend school on a regular basis.



People belonging to remote rural areas have meager incomes, which at times is too less to sustain a family of maybe four or five. Most likely, children from these families won’t be sent to schools, instead would be asked to assist the earning member of the family to add up some extra income. On the other hand, teachers in rural educational centers in villages are paid poorly, often leading to lack of attention by teachers, ultimately forcing the students to suffer.



Lack of proper infrastructure at these rural schools is also a big concern. Most of the schools don’t have proper classrooms, teaching equipment, playgrounds and even basic facilities like clean toilets. Thus, the poor condition of schools is big reasons to drive away students.

HEALTH LEVEL IN INDIA: Healthcare is the right of every individual but lack of quality infrastructure, dearth of qualified medical function-arise, and non- access to basic medicines and medical facilities thwarts its reach to 60% of population in India. A majority of 700 million people lives in rural areas where the condition of medical facilities is deplorable. Considering the picture of grim facts there is a dire need of new practices and procedures to ensure that quality and timely health-care reaches the deprived corners of the Indian villages. Though a lot of policies and programs are being run by the Government but the success and effectiveness of these programs is question-able due to gaps in the implementation. In rural India, where the number of Primary health care centers (PHCs) is limited, 8% of the centers do not have doctors or medical staff, 39% do not have lab technicians and 18% PHCs do not even have a pharmacist. India also s for the largest number of maternity deaths. A majority of these are in rural areas where maternal health care is poor. Even in private sector, healt h care is often confined to family planning and antenatal care and do not extend to more critical services like labor and delivery, where proper medical care can save life in the case of complications. Due to non accessibility to public health care and low quality of health care services, a majority of people in India turn to the local private health sector as their first choice of care. If we look at the health landscape of India 92 percent of health care visits are to private providers of which 70 percent is urban population. However, private health care is expensive, often unregulated and variable in quality. Besides being unreliable for the illiterate, it is also unaffordable by low income rural folks. To control the spread of diseases and reduce the growing rates of mortality due to lack of adequate health facilities, special attention needs to be given to the health care in rural areas. The key challenges in

the healthcare sector are low quality of care, poor -ability, lack of awareness, and limited access to facilities. Various organizations are coming together for improvements in health care and technology plays a crucial role to facilitate this. Information and

communications Technology provides hosts of solutions for successful implementation of these changes.

Healthcare in Indian Villages as per National Rural Health Mission Report:  Rural Health centers are critically short of trained health medical person.  8% primary health centers do not have doctors.  39% PHCs do not have lab Technicians.  18% PHCs do not have a pharmacist.  31% of the population travels more than 30 kms to seek healthcare in rural India  66% of rural Indians do not have the access to the critical medicines.  Majority of people die due to preventable and curable diseases like diarrhea, measles and typhoid.

Conclusion: Hence this study going to help to know about the Scopes for Corporate social responsibility at the villages. Hope this will find out the various needs and necessary facilities of the villages. And this study will give suggestions for, what are all the benefits should be provide through the CSR activities in different areas by the Shanthi Gears Ltd to the village people. It can help to know about the important and role of Human Resource department in the Corporate Social Responsibility initiatives with greater involvement of the employees.

CHAPTER II REVIEW OF LITERATURE

The review of literature helps the researcher to have an in-depth knowledge about the subject. A thorough review of the literature will expose the researcher to previous researcher conducted, their area of study etc, the literature on previous study will help the researcher on the limitations of the study and there by the researcher could take measure to overcome them. Windsor (2001) “The future of Corporate Social Responsibility or the relationship between business and society in long run”. The researcher tried to find out that whether the organization and society will come closer to each other in future or not and what will be the changing phase of CSR. With the help of history or past trend of CSR, Carol’s model analysis and in global context, the researcher found three emerging alternatives of CSR i.e. conception of responsibility, global corporate citizenship, stakeholder management practices. Nigel Sarbutts (2003) “The way of doing CSR by small and medium sized companies”. The research depicted that a structured approach to managing corporate reputation and profit maximization of SME‟s through CSR. The societal activities of small and medium sized companies is based on their cost is Benefit Analysis. Small Corporation always struggle for more reputation and minimization of risk. In such a situation, CSR comes as hope for these companies. Large companies have so many resources for implementing CSR activities but SME‟s have less resource. It can be a barrier for them to stay in the market. So, in that situation by imparting much information, proper utilization of resources, doing well for businesses, SME‟s can minimize their risk and manage CSR. Moon (2004),“Role of government in driving corporate social responsibility among the corporate”. The study explained that the drivers of CSR are related with

business and society. Business includes its reputation, corporation itself, employee’s relation knowledge, goals etc. further, the study cleared that government is driver of CSR by making this relationship true and fair through making through making policies and regulations. The study also embarked other country’s situation that how their government entered into businesses for driving CSR. Paul c. Godfrey, Nile a. Hatch & Jared m. Hansen

(2005) ‘Concept of

Corporate Social Responsibility”, In this paper, they reframe CSR into a number of discrete Corporate Social Responsibilities (CSR’s), each of which can have a positive or negative social impact, and each of which has an endogenous managerially driven component, and an exogenous stakeholder driven component. Using an industry-level sample drawn from the KLD data base, they test the impact of hypothesized drivers of CSR on various CSR’s.

Samuel O. Idowu (2007), with their study of twenty companies in U.K., propounded that the U.K. companies has now become ethical in the content of social responsibility as companies disclose its CSR with a view of public benefits, government request and issue information to stakeholders because the companies think that stakeholders of twenty first century are better educated them past.

Irina Soboleva (2007) “Corporate social responsibility (CSR) has been a subject of broad public and academic discussion”. The author argues that the key criterion for CSR is direct (non-market-based) cooperation among all stakeholders, cooperation that to a large extent shapes the behavior of the firm and therefore includes ethical and social concerns in the decision-making process. On the basis of this criterion, three levels of CSR are distinguished. The main factors that are gradually shaping the Russian model of CSR are emphasized. It is shown that lack of state social expenditure and a coherent system of benefits for socially responsible firms, coupled with the persistence of paternalistic relations, hinder and bias the development of socially responsible behavior

at all levels. The author argues that CSR practices can be effectively realized only if accompanied by a coherent state social policy.

Shah, Bhaskar (2010), has taken a case study of public sector undertaking i.e. Bharat Petroleum Corporation Ltd. in their research work. The research has discussed that there is a broad relationship between the organization and society. Organization has its existence only with the society. Organization used the resources/inputs of the society like material and human etc. In reverse, the organization provides services to the society. From the case study of the BPCL, it was found that company has taken a lot of initiatives in order to serve the society. Mc William & S. Seigal (2010), “Importance of CSR as a strategy of enhancing reputation of companies”. The study indicated that firms selling convincing goods which comes under the umbrella of CSR activities, leads to consumer loyalty and increased revenue. Further the study also indicated the importance of advertising for providing information to consumers about the social welfare activities of the firm. Beside this the study also included the importance of media and T.V etc. in order to aware the consumers about firm’s activities and increasing as well damaging the reputation. In this way the study concluded about the reputation of firm through CSR. Hartman (2011), “Corporate social Responsibility in the food sector” in European review of agriculture economics journal, analyzed the importance of CSR in food sector, particularly those companies which have high brand. CSR is an important part of these companies. But SME‟s are less capable in discharging their obligation towards society. Further, the research found that food sector always tries to improve the controlling and discharging its services towards consumers. Consumers also prefer those brands or food firms which give preference to CSR activities and provide good product and services.

Dr. APJ Abdul Kalam (2012) The economic Times, news highlighted the views of former president Dr. APJ Abdul Kalam in a CSR award function organized by industry body Assoc ham. Kalam said that companies should devote some part of its goal to corporate services. It should make mandatory for all the companies to spend a percentage of its profit on corporate social responsibility. Kalam also discussed about the proposed bill on corporate spending on CSR. They assumed greater importance of CSR in building the lives of the country’s citizens.

Bhattacharyya & Chaturvedi (2012), “CSR looks set to emerge as an independent stream with measurable output” on India CSR site, stated about the proposed bill of CSR that how the bill will affect the company’s policies. The researchers presented their views and said that due to this bill, company’s activities will change a lot the companies who has not engaged in CSR activities till now, will start investing on society. Further, who has already engaged in these areas will get a strong foundation or bond with the society. Caroline Flammer, Jiao Luo (2017), “Corporate Social Responsibility as an employee governance tool”. This study examines whether companies employ corporate social responsibility (CSR) to improve employee engagement and mitigate adverse behavior at the workplace (eg, shirking, absenteeism). We exploit plausibly exogenous changes in state unemployment insurance (UI) benefits from 1991 to 2013. Higher UI benefits reduce the cost of being unemployed and hence increase employees' incentives to engage in adverse behavior.

CHAPTER III RESEARCH METHODOLOGY Introduction: Research methodology is away to systematically solve the problem. It may be understood as a science of studying how research is done scientifically. It is necessary for the researcher to know not only the research methods and techniques but also the methodology. The procedures by which researchers go about their work of describing, explaining and predicting phenomena are called methodology. All the methods used by social scientist in their fact finding mission constitute methodology. A research can be defined as a scientific and systematic search for pertinent information on a specific topic. Redman and Morry defined as a “systematic efforts to gain new knowledge”. According to Clifford Woody, research comprises define and redefining problems, suggestion, solution, organizing and evaluating data making deductions and researching conclusion.

Title of the study: A

STUDY

ON

“SCOPE

FOR

CORPORATE

SOCIAL

RESPONSIBILITY

ACTIVITIES IN ARASUR VILLAGE, COIMBATORE DISTRICT”

Need of the study: The research is on finding the scope for Corporate Social Responsibility activities in rural areas. It leads to build talent strategies around their organizations’ social and environmental commitments to the Human Resource professionals The research is on finding the needs and facilities on Education and Health among the Arasur village people. It helps to identify, what are all urge needs in village and what necessary facilities to be provide for Education and Health by the Corporate Social Responsibility activities.

This study gives clear idea about the level of Educational & Health awareness, Level of Accessibility to Education & Health and opinions about the Availability on Education & Health facilities among the village people.

Objectives of the study: 1. To know about the socio-economic profile of the respondents. 2. To identify the Educational and Health facilities among the respondents. 3. To find out the Educational & Health needs of the respondents. 4. To find out the difference between types of village Educational needs and facilities. 5. To find out the difference between types of village Health needs and facilities.

Hypotheses: 1. There is no significant different between types of village and awareness on education of the respondents. 2. There is no significant different between types of village and accessibility to education of the respondents. 3. There is no significant different between types of village and availability on education of the respondents. 4. There is no significant different between types of village and awareness on Health of the respondents. 5. There is no significant different between types of village and accessibility to Health of the respondents. 6. There is no significant different between types of village and availability on Health of the respondents.

Research Design: A research design is a logical and systematic plan prepared for directing a research study. It specifies the objectives of the study, the methodology and techniques to be adopted for achieving the objectives. It constitutes the blue print of the collection,

measurement and analysis data. A good research design minimizes bias and maximizes the reliability of the data collected and analyzed. Descriptive research design suits this study, because it deals with the presentation of the educational and health needs of the village people. Descriptive study has a focus on particular dimension of the problem. Descriptive research is conclusive in nature as opposed to exploratory. This means that descriptive research gathers quantifiable information that can be used for statistical inference on your target audience through data analysis. As a consequence this type of research takes the form of closed ended questions, which limits its ability to provide unique insides. Descriptive is by far the most commonly used form of research.

Sampling Procedure:  Shanthi Gears Ltd select the Arasur block to apply the CSR activities, so in the present study, the researcher selected four villages in Arasur block with purposively.  In each village 15 respondents were taken as samples for the study from the action team of the village.  Thus Disproportionate stratified random sampling procedure was applied.  The researcher has chosen to collect data from that four village people (Action Team of Village) and size of sampling is 60.

Universe: The universe of the study consists of the village people. The researcher approached the action committee of the village for collecting data.

Pre-Test: Pre–testing is the process of an advance testing the design of the study after the interview schedule has been prepared. Pre-testing helps in detecting the discrepancies that have crept in and to remove them after necessary modifications in the interview schedule. Pre-testing carried out for ten samples. Based on the suggestion given by supervisor and faculty guide necessary a change was done in the interview schedule.

Tools for Data Collection: The interview schedule was used to collect the data from the respondents. The interview schedule method was adopted for data collection. The interview schedule consists of three parts. The researcher used self-structured questionnaire.  The first part consists of personal data of the respondents like age, occupation, status of house etc.,  The second part is the tool is Educational facility  The third part is the Health facility of the village. DATA COLLECTION  Primary data: In this study researcher collected data by through schedules method. Researcher used interview schedules containing relevant questions. After getting approval from the guide, data collection was done from 21.01.2017 to 24.01.2017. Researcher went to respondents with these schedules and collect Data by filling up the schedules by researcher on the basis of replies given by respondents. For this data collection the researcher approached four sub-villages at Arasur village in Coimbatore gets the data for research purpose.  Secondary Data:

Secondary sources consist of the reports, documents, project records and literature pertaining to the subject from the Government, Schools and stakeholders associated with these villages.

Data Analysis and Interpretation: In order to make interpretation, the data collected were coded and transferred into simple tables by using statistical package for social sciences.

Difficulties encountered by the researcher  Some of the major difficult encountered during the data collection the time limit given to meet the respondents was very less  The researcher was able to see the action team with particular time period.  The researcher had difficulty to convince the respondents about the purpose of the study.

Chapterization:  Chapter 1 – Deals with Introduction, Operational Definitions, Significance and Statement of the study.  Chapter 2 – Deals with Review of Literature.  Chapter 3 – Deals with Research Methodology.  Chapter 4– Deals with Analysis and Interpretation of data.  Chapter 5– Deals with Findings, Suggestions and Conclusion.

Conclusion: Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Research methodology has many dimensions and research methods do constitute a part of the research methodology. The logic behind the methods we use in the context of our research study and explain only we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated of either by researcher herself or by others.

CHAPTER IV DATA ANALYSIS AND INTERPRITATIONS

TABLE – 1 DISTRIBUTION OF RESPONDENTS BASED ON THEIR AGE

S.No

1

Age (years)

Frequency

Per cent

21-30

9

15

20

33

17

28

14

24

60

100

2

31-40

3

41-50

4

More than 50 Total

The above table interprets that 33 Per cent of the respondents belong to 3140years, 28 Per cent of the respondents belong to 41-50years, 24 Per cent of the respondents belong to more than 50 years and 15 Per cent of the respondents belong to 21-30 years. It also shows majority of the respondent of the village belongs to age group 31-40 years, respectively.

TABLE – 2 DISTRIBUTION OF RESPONDENTS BASED ON THEIR SEX

S.No

1 2

Sex

Male

Female

Total

Frequency

Per cent

33

55

27

45

60

100

The above table interprets that 55 Per cent of the respondents are males and 45 Per cent of the respondents are females. This shows that majority of the respondents are Males.

TABLE – 3 DISTRIBUTION OF RESPONDENTS BASED ON THEIR RELIGION

S.No

1 2

Religion

Hindu

Christian

Total

Frequency

Per cent

59

98

1

2

60

100

The above table interprets that 98 Per cent of the respondents belong to Hindu by religion and 2 Per cent of the respondents belong to Christian by religion. This shows majority of the respondent in village belongs to Hindu by religion.

TABLE – 4 DISTRIBUTION OF RESPONDENTS BASED ON THEIR MARITAL STATUS

S.No

Marital Status

1

Married

2

Unmarried

Total

Frequency

Per cent

52

87

8

13

60

100

The above table interprets that 87 Per cent of the respondents are married and 13 Per cent of the respondents are not married. This shows majority of the respondents are married.

TABLE – 5 DISTRIBUTION OF RESPONDENTS BASED ON THEIR OCCUPATION

S.No

Occupation

Frequency

Per cent

1

Agriculture

13

22

2

Factory Worker

22

36

3

Own Business

19

32

4

Government sector

6

10

Total

60

100

The above table shows that 36 Per cent of the respondents are working as a factory workers, 32 Per cent of the respondents doing their own business, 22 Per cent of the respondents working in agricultural field and 10 Per cent of the respondent are Government staff . This shows majority of the respondent are factory workers.

TABLE – 6 DISTRIBUTION OF RESPONDENTS BASED ON THEIR EDUCATIONAL QUALIFICATION

S.No

EDUCATIONAL Qualification

Frequency

Per cent

1

Illiterate

12

20

2

Primary

9

15

3

Secondary

20

33

4

Higher secondary

9

15

5

Graduated

10

17

Total

60

100

The above table interprets that 33 Per cent of the respondent have studied Secondary level, 20 Per cent of the respondent are illiterate, 17 Per cent of the respondent are graduated, 15 Per cent of the respondent have studied Higher Secondary level and 15Per cent of the respondent have studied primary level Education. Most of the respondent (33%) belongs to Secondary level educaton.

TABLE – 7 DISTRIBUTION OF RESPONDENTS BASED ON THEIR STATE OF HOUSE

S.No

State of House

1

Own house

2

Rented house

Total

Frequency

Per cent

47

78

13

22

60

100

The above table interprets that 78 Per cent of the respondents are having own house and 22 Per cent of the respondents are living in rented house. This shows majority of the respondent have own house.

TABLE – 8 DISTRIBUTION OF RESPONDENTS BASED ON THEIR TYPE OF HOUSE

S.No

Type of House

Frequency

Per cent

1

Thatched House

5

8

2

Tiled house

42

70

3

Terraced house

13

22

Total

60

100

This table show that 70 Per cent of the respondents are living in the type of tiled house, 22 Per cent of the respondents are living in the type of terraced house and 8 Per cent of the respondents are living in the hut. This shows majority of the village respondent living in the tiled house.

TABLE – 9 DISTRIBUTION OF RESPONDENTS BASED ON THEIR TYPE OF FAMILY

S.No

Type of Family

1

Nuclear family

2

t family Total

Frequency

Per cent

37

62

23

38

60

100

The above table interpret that 62 Per cent of the respondents belong to Nuclear family system and 38 Per cent of the respondents belong to t family. This shows majority of the respondent are living nuclear family system.

TABLE – 10 DISTRIBUTION OF RESPONDENTS BASED ON THEIR MONTHLY INCOME

S.No

Income (in Rupees)

1

Rs.2000 to Rs.6000

2

Rs.6000 to Rs.10,000

3

more than Rs.10,000 Total

Frequency

Percent

22

37

24

40

14

23

60

100

The above table interpret 40 Per cent of the respondents were drawing salary between Rs.6000-10000, 37 Per cent of the respondent were drawing low salary between Rs.20000 - Rs.6000 and 23 Per cent of the respondent were drawing high salary above Rs.10000. This shows majority of the respondent belong to moderate salary scale.

TABLE – 11 LEVEL OF EDUCATIONAL AWARENESS IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Educational Awareness Frequency

Per cent

1

High

3

5

2

Moderate

21

35

3

Low

36

60

Total

60

100

The table interprets that 60 per cent of the respondents have scored low level of educational awareness, 35 per cent of the respondents have scored moderate level of educational awareness and 5 per cent of the respondents have scored high level of educational awareness in their Educational awareness assessment. This table shows that, respondents have low level of educational awareness in this village.

TABLE – 12 LEVEL OF ACCESSIBILITY TO EDUCATION IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Accessibility to Education

Frequency

Percent

1

High

Nil

Nil

2

Moderate

39

65

3

Low

21

35

Total

60

100

The table interprets that 65 per cent of the respondents have scored moderate level of accessibility to Education, 35 per cent of the respondents have scored low level of accessibility to Education and there is no high level of accessibility to education among the respondent. This table shows that more than half of the respondents know about accessibility to Education.

TABLE – 13 OPINION ABOUT THE AVAILABLE FACILITIES FOR EDUCATION IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Available facilities for Education

Frequency

Percent

1

Good

1

2

2

Okay

8

13

3

Not Good

51

85

Total

60

100

The table interprets that 51 per cent of the respondents have said about availability for education is not good. 13 per cent of the respondents have said about availability for education is Okay and 2 per cent of the respondents have said about availability for education is good in their Availability for education assessment. This table shows that, the village people are not satisfied with Educational availability.

TABLE – 14 LEVEL OF AWARENESS ON HEALTH IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Awareness on Health

Frequency

Percent

1

High

9

15

2

Moderate

21

35

3

Low

30

50

Total

60

100

The table interprets that 50 per cent of the respondents have scored low level of Health awareness, 35 per cent of the respondents have scored moderate level of Health awareness and 15 per cent of the respondents have scored high level of Health awareness in their Health awareness assessment. This table shows that, half of the respondents have low level of awareness on Health.

TABLE – 15 LEVEL OF ACCESSIBILITY TO HEALTH IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Accessibility to Health

Frequency

Percent

1

High

24

40

2

Moderate

24

40

3

Low

12

20

Total

60

100

The table interprets that 40 per cent of the respondents have scored moderate level of accessibility to Health, 40 per cent of the respondents have scored high level of accessibility to Health and 20 per cent of the respondents have scored low level of accessibility to Health in their accessibility to Health assessment. This table shows that, most of the respondents know about how to access the Health facilities.

TABLE – 16 OPINION ABOUT THE AVAILABLE FACILITIES FOR HEALTH IN ARASUR VILLAGE, OF COIMBATORE DISTRICT.

S.No

Available facilities for Health

Frequency

Percent

1

Good

11

18

2

Okay

22

37

3

Not Good

27

45

Total

60

100

The table interprets that 45 per cent of the respondents have said about availability for Health is not good. 37 per cent of the respondents have said about availability for Health is Okay and 18 per cent of the respondents have said about availability for Health is good in their Availability for Health assessment. This table shows that, nearly half of the respondents are not satisfied with the availability of Health facilities.

TABLE – 17 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND AWARENESS ON EDUCATION OF THE RESPONDENTS

TYPE OF

AWARENESS ON EDUCATION

VILLAGE

Mean

N

Std.Deviation

Village1

5.9333

15

1.33452

Village2

6.4000

15

1.54919

Village3

6.6667

15

2.09307

Village4

6.8000

15

1.82052

Total

6.4500

60

1.71163

ANOVA for Awareness on Education Awareness on

Sum of

education

Squares

Df

Square

F

Sig.

6.583

3

2.194

.739

.533

166.267

56

2.969

172.850

59

Between Groups Within Groups Total

Mean

The one way ANOVA test was applied to find out whether there is significant different between type villages and awareness on Education. It was found there is no significant difference between type villages and awareness on Education. Hence, the null hypothesis is accepted. Which proves that awareness on education is differ from each other villages.

TABLE – 18 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND ACCESSIBILITY TO EDUCATION OF THE RESPONDENTS TYPE OF

ACCESSIBILITY TO EDUCATION

VILLAGE

Mean

N

Std.Deviation

Village1

4.4000

15

1.72378

Village2

6.9333

15

1.27988

Village3

6.4000

15

1.54919

Village4

5.7333

15

1.83095

Total

5.8667

60

1.83623

ANOVA for Accessibility to Education Accessibility

Sum of

to education

Squares

df

Square

F

Sig.

53.867

3

17.956

6.931

.000

145.067

56

2.590

198.933

59

Between Groups Within Groups Total

Mean

The one way ANOVA test was applied to find out whether there is significant different between type villages and accessibility on Education. It was found there is highly significant difference between type villages and accessibility to Education. Hence, the null hypothesis is rejected. Which proves that accessibility to education is differ from each other villages.

TABLE – 19 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND AVAILABILITY ON EDUCATION OF THE RESPONDENTS TYPE OF

AVAILABILITY ON EDUCATION

VILLAGE

Mean

N

Std.Deviation

Village1

8.2667

15

1.48645

Village2

5.3333

15

1.63299

Village3

7.8667

15

1.59762

Village4

7.8667

15

1.59762

Total

7.3333

60

1.93686

ANOVA for Availability on Education Availability on

Sum of

education

Squares

Df

Square

F

Sig.

81.600

3

27.200

10.901

.000

139.733

56

2.495

221.333

59

Between Groups Within Groups Total

Mean

The one way ANOVA test was applied to find out whether there is significant different between type villages and availability on Education. It was found there is highly significant difference between type villages and availability to Education. Hence, the null hypothesis is rejected. Which proves that availability on education is differ from each other villages.

TABLE – 20 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND AWARENESS ON HEALTH OF THE RESPONDENTS TYPE OF

AWARENESS ON HEALTH

VILLAGE

Mean

N

Std.Deviation

Village1

5.6000

15

2.02837

Village2

5.0667

15

1.83095

Village3

4.5333

15

2.06559

Village4

4.8000

15

1.97122

Total

5.0000

60

1.96581

ANOVA for awareness on health Awareness

Sum of

on Health

Squares

Df

Square

F

Sig.

9.333

3

3.111

.797

.501

218.667

56

3.905

228.000

59

Between Groups Within Groups Total

Mean

The one way ANOVA test was applied to find out whether there is significant different between type villages and awareness on Health. It was found there is no significant difference between type villages and awareness on Health. Hence, the null hypothesis is accepted. Which proves that awareness on Health is differ from each other villages.

TABLE – 21 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND ACCESSIBILITY TO HEALTH OF THE RESPONDENTS TYPE OF

ACCESSIBILITY TO HEALTH

VILLAGE

Mean

N

Std.Deviation

Village1

6.0000

15

1.51186

Village2

8.0000

15

2.13809

Village3

5.8667

15

1.59762

Village4

6.5333

15

1.40746

Total

6.6000

60

1.85216

ANOVA for Accessibility to Health Accessibility

Sum of

to Health

Squares

Df

Square

F

Sig.

42.933

3

14.311

5.026

.004

159.467

56

2.848

202.400

59

Between Groups Within Groups Total

Mean

The one way ANOVA test was applied to find out whether there is significant different between type villages and accessibility on Health. It was found there is highly significant difference between type villages and accessibility to Health. Hence, the null hypothesis is rejected. Which proves that accessibility to Health is differ from each other villages

TABLE – 22 ANOVA TABLE SHOWING THE COMPARISON OF MEANS BETWEEN TYPE OF VILLAGE AND AVAILABILITY ON HEALTH OF THE RESPONDENTS TYPE OF

AVAILABILITY ON HEALTH

VILLAGE

Mean

N

Std.Deviation

Village1

6.4000

15

1.54919

Village2

3.8667

15

1.59762

Village3

5.4667

15

1.40746

Village4

5.3333

15

1.79947

Total

5.2667

60

1.80270

ANOVA for Availability on Health Availability on Health Between Groups Within Groups Total

Sum of

Mean

Squares

df

Square

F

Sig.

49.333

3

16.444

6.467

.001

142.400

56

2.543

191.733

59

The one way ANOVA test was applied to find out whether there is significant different between type villages and availability on Health. It was found there is highly significant difference between type villages and availability to Health. Hence, the null hypothesis is rejected. Which proves that availability on Health is differ from each other villages.

CHAPTER- V FINDINGS, SUGGESTIONS AND CONCLUSION

INTRODUCTION Findings are statements of factual information based upon the data analysis. Suggestions and recommendations constitute the action plan put forward to the policy makers and uses of research findings. Conclusions are inferences or generalizations drawn from the findings. MAJOR FINDINGS Findings related to personal profile:  It was found majority of the respondent (33%) belongs to the age group of 31-40 years respectively.  It was found more than half of the respondent (55%) belongs to the gender of Male.  It was found vast majority of the respondent (98%) belongs to Hindu by religion.  It was found majority of the respondents (87%) are married.  It was found most of the respondents (36%) are factory workers.  It was found most of the respondent (33%) has studied Secondary level Education.  It was found majority of the respondents (78%) have own house.  It was found majority of the respondents (70%) are living in Tiled house.  It was found more than half of the respondent (62%) belongs to the Nuclear family system.  It was found most of the respondents (40%) were drawing Rs.6000-10000

salary between

Findings related to Education and Health:  It was found Majority of the respondents (75%) have primary school in their village.  It was found least of the respondents (25%) have middle school in their village.  It was found Majority of the respondents (75%) have only Mobile clinic in their village.  It was found least of the respondents (25%) have private clinic in their village.  It was found most of the respondents (60%) have low level of educational awareness in this village.  It was found more than half of the respondents (65%) know about accessibility to Education.  It was found most the respondents (85%) are not satisfied with Educational availability.  It was found half of the respondents (50%) have low level of awareness on Health.  It was found most of the respondents (40%) know about how to access the Health facilities.  It was found nearly half of the respondents (45%) are not satisfied with the availability of Health facilities.  From the ANOVA test, it was found there is no significant difference between type villages and awareness on Education.  From the ANOVA test, it was found there is highly significant difference between type villages and accessibility to Education.  From the ANOVA test it was found there is highly significant difference between type vill ages and availability to Education.  From the ANOVA test it was found there is no significant difference between type villages and awareness on Health.  From the ANOVA test it was found there is highly significant difference between type villages and accessibility to Health.  From the ANOVA test it was found there is highly significant difference between type villages and availability to Health. SUGGESTION:

The project village has low level of Educational awareness and Health facilities, so it is necessary to create the awareness program on educational and health importance, among the village people. Because of lack of awareness, the village people don’t know about the facilities and how to access the facilities.The awareness should start from the school and family level for the children and the parents. Shanthi Gears organization can with a Non Governmental Organization (NGO) and give awareness regarding with government schemes for education and how to access the facilities on Education & Health. They can give awareness program on Environment pollution and planting trees. According to Corporate Social Responsibility policy, it is necessary to provide the various facilities on Education & Health to these villages. Shanthi Gears Ltd can help to construct the class rooms, Library, toilet facilities and other infrastructure for the schools. They can start Primary Health Centre for the people especially for the pregnant women. In every village they can construct public toilets, provide public dustbins, proper drinking water facility, and conduct periodical Health camps to the village people.

COCLUSION: “If the Villages Perish, India will perish too” - Gandhi Villages where the true heart of Indian lies, So we should uplift the rural people for the better socio-economical, social, cultural development through the Corporate Social Responsibility activities. HR needs to influence attitude of people and link employees with top management for the greater cause of CSR and these projects come with an employee engagement plan, thereby also sensitizing our associates on this topic. Researcher found lack of Educational awareness and health facility in these villages, so the researcher gives some suggestions to solve the present problem and improve the village people life, to the Shanthi Gears Ltd. Through Corporate Social Responsibility programmes, Giving Awareness and providing facilities for Education and Health, which makes the sustainable development in the village. Shanthi Gears Ltd can be entities in identifying villages and looks to holistically develop them. Holistic village development

aims at Systematic and systemic approach of organized activities, leading to an inclusive growth for a participative, empowered, sustained and self reliant village community. This area in which HRM finds increased application is corporate social responsibility. As organizations are seeking to make their CSR activities more value based and highlight their culture and vision, greater and more direct involvement of employees is required. The researcher has done this research as a model for a social change in our rural areas. Hence we can develop each and every rural area by the CORPORATE SOCIAL RESPONSIBILITY projects.

SCOPE FOR CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE ARASUR VILLAGE, COIMBATORE DISTRICT. INTERVIEW SCHEDULE

I. Personal Information 1. Age (In years)

:

a) 20-30

b) 30-40

c) 40-50

d) More than 50 2. Sex 3. Religion

: :

a) Male b) Female

a) Hindu

b) Christian

c) Muslim

4. Marital status

:

a) Married

5. Occupation

:

a) Agriculture

b) Factory worker

c) Own business

d) Govt. Staff

6. Educational Qualification:

a) Illiterate

b) Unmarried

b) Primary

d) Higher Secondary 7. Status of House

:

8. Type of House

:

c) Secondary

e) Graduated

a) Own house b) Rented a) Thatched house

b) Tiled house

c) Terraced house 9. Type of Family 10. Monthly Income

:

a) t family :

b) Nuclear family

a) Rs.2000 – 6,000 c) More than 10,000

II.Education:

b) Rs.6,000 – 10,000

Do you have the following Educational Institutions in your village..? i.

Anganwadi School

:

a) Yes

ii.

Primary School

:

iii.

Middle School

:

iv.

Secondary School

:

a) Yes

b) No

v.

Higher Secondary School

:

a) Yes

b) No

vi.

ITI / Polytechnic

a) Yes

b) No a) Yes

:

b) No

a) Yes

b) No

b) No

a) Awareness on Education: 1) Do you believe education is important for development..? a) Yes 2)

Are you aware about higher education and its benefits..? a) Yes

3)

b) No

Are you aware of Government scholarships provided for education? a) Yes

5)

b) No

Is value education provided through present academic curriculum? Yes

4)

b) No

b) No

Is there any School dropout in your village..? a) Yes

b) No

b) Accessibility to Education: 1) Do you think that teachers in the school are student centered?

a) Yes

b) No

2) Do your children find difficulties in reaching the school? a) Yes

b) No

3) Do you think your children need evening tuition for easy access to education? a) Yes

b) No

4) Does your village school organize health camps for your children? a) Yes

b) No

5) Do your children receive all the aids provided by the government? a) Yes

b) No

c) Availability of Educational facilities: 1) Does the school have drinking water facility for children? a) Yes

b) No

2) Does the school have separate toilet facility for boys and girls..? a) Yes

b) No

3) Do the children have sufficient classroom facility in the school? a) Yes

b) No

4) Do the children have sufficient teachers in the school? a) Yes

b) No

5) Do the children have the library facility in the school? a) Yes

b) No

III. Health and Sanitation Facility:

Do you have the following health Institutions in your village..? a) Primary Health center

:

a) Yes

b) No

b) Rural Hospital

:

a) Yes

b) No

c) Government Dispensary

:

a) Yes

b) No

d) Private clinic

:

e) Veterinary clinic f) Mobile Clinic

a) Yes :

:

b) No a) Yes

a) Yes

b) No

b) No

a) Awareness on Health: 1) Do you receive any awareness on mosquito related disease..? a) Yes

b) No

2) Are you aware of kapettu thittam scheme provided by the state government? a) Yes

b) No

3) Are you aware about the factors of malnutrition and its prevention methods? a) Yes

b) No

4) Are you aware of personal hygiene? a) Yes

b) No

5) Are you aware of Swachh Bharat Mission? a) Yes

b) No

6) Are you aware of pollution caused by the usage of plastics?

a) Yes

b) No

7) Are you aware of environmental pollution that leads to loss of health? a) Yes

b) No

b) Availability of Health: 1) Do you have toilet facility in your home? a) Yes

b) No

2) Do you have public toilet with necessary water facility in your village? a) Yes

b) No

3) Do you have proper drainage facility in your village? a) Yes

b) No

4) Do you get pure drinking water in your village?

a) Yes

b) N

5) Do you have ambulance facility in your village? a) Yes

b) No

6) Do you have kitchen garden in your home? a) Yes

b) No

7) Do you have public dustbins in your street? a) Yes

b) No

c) Accessibility to Health facilities: 1) Are you satisfied with the facilities provided in the hospital?

a) Yes

b) No

2) Do the hospital staff come to hospital regularly? a) Yes

b) No

3) Do you have access to vaccination/immunization provided by the hospital? a) Yes

b) No

4) Can pregnant woman avail required medical facility for delivery? a) Yes

b) No

5) Do you think you can grow more trees in your village? a) Yes

b) No

6) Do you have sufficient access to pure drinking water in the village? a) Yes

b) No

7) Do you have access periodic health camps and social awareness program in your locality? a) Yes

b) No