Sports Obermeyer 1j5z1m
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MRP Project
Sports Obermeyer Ltd Case study
Sports Obermeyer Case study
BY: 34242: Maulik Parekh 34253: Amit Savinkar 34233: Mahender Kumar 34192: Jyoti Rajguru
MRP Project
Sports Obermeyer Ltd Case study Ordering management
Ordering management Planning process
Demand forecasting process
Q1: What should Wally do? How much should he order at the beginning of the season? Which plant should supply the production? Q2: Which styles should he order and in what mix?
• Understand the demand variations, within the team and in the market • Defining service level for each item, considering profit on sales and loss on unsold inventory • Identifying costing of each item as % of total items • Identify which items to order and in how much quantity • Identify which plant to supply from ideally • Check if MOQ is satisfied or not • Select a plant based on MOQ requirements
Supply chain
Spreadsheet Long term strategies
MRP Project
Sports Obermeyer Ltd Case study Process overview
Ordering management Planning process
Demand forecasting process
Q3: Pictorially depict the planning process for Sport Obermeyer. How can Sport Obermeyer improve its planning process?
Feb-May ‘92
• Feb 92 design team senior management attend show at Munich, to see European offering • Mar 92,Major trade show in Las Vegas, input for design of 9394 • May 92 design concepts finalized
June ‘92March- ‘93
• July 92 prototype production at Obersports limited • Sep 92,refined final design completed ,production of sample to show retailer at Las Vegas • During sep 92-mar 93 start determining fabrics and component requirement form initial Production Order
Supply chain Feb ‘93Sept- ‘93 Long term strategies
• Feb 93 cutting and sewing of 1st order • Mar 13 retailer place 80% of order • June-July garments shipped from Hong Kong warehouse to Seattle and by sep to distributors • Goods produced in Aug shipped by air freight, high sale product replaced from stocks
MRP Project
Sports Obermeyer Ltd Case study Supply chain Process
Ordering management
Q6: Which supply chain processes should he improve? What are your recommendations?
Denver Distribution center
Planning process
Obermeyer HKG warehouse
Demand forecasting process
Sub contractors shell fabric
Supply chain
Long term strategies
Lead time 4560 days Prepositon Source: Japan,US,swit zerland,Germ any ,austria,korea, Taiwan
Printing
Zippers
Screens
YKK’s
Leadtime 4560days
Leadtime 6090days
Source: same as fabric
Source : Japan, HKG
Colour and other accessories In lab dips Lead time 2weeks
MRP Project
Sports Obermeyer Ltd Case study Key planning Parameters
Q5: What are the key planning parameters e.g. lead times, safety stocks, lot sizes
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
1. Forecast (Aggregate, SKU, Component level) 2. Master Data • Material Master • Bill of material • Resources (machineries) • Routing All these includes parameters such as • Lead time • Safety stock • Order Quantities 3. Inventories • Component level, pipeline etc.
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting: Recommendations
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
1. Improve the internal demand forecasts before Speculative Production 2. Instead of using just a simple average of the individual forecast use a weighted average, with the weights reflecting past accuracy 3. Obtain market earlier than Las Vegas, converting some Speculative Production to Reactive Production 4. Arrange retailers meet before annual fair 5. Use Accurate Response Method of forecasting 6. Use a small amount of sales data early in the life of the product to update forecasts: Effective use of early sales data typically reduces the forecast error margin from +/- 50-100% to about +/- 10% 7. At any point in time and at each point in the supply chain, choose inventory levels for a given product to maximize over the life of the product, total dollar gross margin less the cost of inventory carrying and obsolescence. Among other things, this requires estimating a margin of error on the forecast and to help do this we ask several forecasters to independently predict demand and use the dispersion of their forecasts as a measure of risk. 8. Use various approaches to reduce lead-time to be better able to react to early sales information.
MRP Project
Sports Obermeyer Ltd Case study Existing Supply chain
Q7:How should Wally restructure his supply chain from a longer term perspective?
Ordering management Planning process
Textile and Accessories Suppliers
Apparel Manufacturers Demand forecasting process
Supply chain
Long term strategies
Obersport Sport Obermeyer
Retailers
MRP Project
Sports Obermeyer Ltd Case study Supply chain Problems
Q7:How should Wally restructure his supply chain from a longer term perspective?
Ordering management Planning process
Demand forecasting process
Inaccurate forecast
Little or no from market
Short product life-cycle
Supply chain Long Lead times Long term strategies
Problems
No actual market research
MRP Project
Sports Obermeyer Ltd Case study Critical path
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q7:How should Wally restructure his supply chain from a longer term perspective?
1. Selection of the production facility
2. Production planning for different SKUs 3. Pre-positioning or contract for Greige fabric 4. Dyeing and Printing 5. YKK Zippers
MRP Project
Sports Obermeyer Ltd Case study Long Term Strategy recommendations
Ordering management Planning process
• • • •
Demand forecasting process
Supply chain
• •
• • • •
Long term strategies
Q8: What should be the long term competitive strategy for Sport Obermeyer?
Proactive Procurement Reduce number of SKUs offered, according to demand for individual style Contracts with supplier for timely delivery of products, treat them as business partners so that they adhere to timeline quality. Have profit sharing and information sharing model with suppliers/partners Run the processes parallel to reduce lead times Conduct market research to find out market trends and future requirement Do promotional activities for the end- as well as retailers Provide training and to Chinese workers to reduce cost Explore different markets segments for the ski-apparels and establish distribution centers Improve the product portfolio
Sports Obermeyer Ltd Case study
Sports Obermeyer Case study
BY: 34242: Maulik Parekh 34253: Amit Savinkar 34233: Mahender Kumar 34192: Jyoti Rajguru
MRP Project
Sports Obermeyer Ltd Case study Ordering management
Ordering management Planning process
Demand forecasting process
Q1: What should Wally do? How much should he order at the beginning of the season? Which plant should supply the production? Q2: Which styles should he order and in what mix?
• Understand the demand variations, within the team and in the market • Defining service level for each item, considering profit on sales and loss on unsold inventory • Identifying costing of each item as % of total items • Identify which items to order and in how much quantity • Identify which plant to supply from ideally • Check if MOQ is satisfied or not • Select a plant based on MOQ requirements
Supply chain
Spreadsheet Long term strategies
MRP Project
Sports Obermeyer Ltd Case study Process overview
Ordering management Planning process
Demand forecasting process
Q3: Pictorially depict the planning process for Sport Obermeyer. How can Sport Obermeyer improve its planning process?
Feb-May ‘92
• Feb 92 design team senior management attend show at Munich, to see European offering • Mar 92,Major trade show in Las Vegas, input for design of 9394 • May 92 design concepts finalized
June ‘92March- ‘93
• July 92 prototype production at Obersports limited • Sep 92,refined final design completed ,production of sample to show retailer at Las Vegas • During sep 92-mar 93 start determining fabrics and component requirement form initial Production Order
Supply chain Feb ‘93Sept- ‘93 Long term strategies
• Feb 93 cutting and sewing of 1st order • Mar 13 retailer place 80% of order • June-July garments shipped from Hong Kong warehouse to Seattle and by sep to distributors • Goods produced in Aug shipped by air freight, high sale product replaced from stocks
MRP Project
Sports Obermeyer Ltd Case study Supply chain Process
Ordering management
Q6: Which supply chain processes should he improve? What are your recommendations?
Denver Distribution center
Planning process
Obermeyer HKG warehouse
Demand forecasting process
Sub contractors shell fabric
Supply chain
Long term strategies
Lead time 4560 days Prepositon Source: Japan,US,swit zerland,Germ any ,austria,korea, Taiwan
Printing
Zippers
Screens
YKK’s
Leadtime 4560days
Leadtime 6090days
Source: same as fabric
Source : Japan, HKG
Colour and other accessories In lab dips Lead time 2weeks
MRP Project
Sports Obermeyer Ltd Case study Key planning Parameters
Q5: What are the key planning parameters e.g. lead times, safety stocks, lot sizes
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
1. Forecast (Aggregate, SKU, Component level) 2. Master Data • Material Master • Bill of material • Resources (machineries) • Routing All these includes parameters such as • Lead time • Safety stock • Order Quantities 3. Inventories • Component level, pipeline etc.
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
MRP Project
Sports Obermeyer Ltd Case study Demand Forecasting: Recommendations
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q4: How can Wally improve the Obermeyer’s demand forecasting process and model?
1. Improve the internal demand forecasts before Speculative Production 2. Instead of using just a simple average of the individual forecast use a weighted average, with the weights reflecting past accuracy 3. Obtain market earlier than Las Vegas, converting some Speculative Production to Reactive Production 4. Arrange retailers meet before annual fair 5. Use Accurate Response Method of forecasting 6. Use a small amount of sales data early in the life of the product to update forecasts: Effective use of early sales data typically reduces the forecast error margin from +/- 50-100% to about +/- 10% 7. At any point in time and at each point in the supply chain, choose inventory levels for a given product to maximize over the life of the product, total dollar gross margin less the cost of inventory carrying and obsolescence. Among other things, this requires estimating a margin of error on the forecast and to help do this we ask several forecasters to independently predict demand and use the dispersion of their forecasts as a measure of risk. 8. Use various approaches to reduce lead-time to be better able to react to early sales information.
MRP Project
Sports Obermeyer Ltd Case study Existing Supply chain
Q7:How should Wally restructure his supply chain from a longer term perspective?
Ordering management Planning process
Textile and Accessories Suppliers
Apparel Manufacturers Demand forecasting process
Supply chain
Long term strategies
Obersport Sport Obermeyer
Retailers
MRP Project
Sports Obermeyer Ltd Case study Supply chain Problems
Q7:How should Wally restructure his supply chain from a longer term perspective?
Ordering management Planning process
Demand forecasting process
Inaccurate forecast
Little or no from market
Short product life-cycle
Supply chain Long Lead times Long term strategies
Problems
No actual market research
MRP Project
Sports Obermeyer Ltd Case study Critical path
Ordering management Planning process
Demand forecasting process
Supply chain
Long term strategies
Q7:How should Wally restructure his supply chain from a longer term perspective?
1. Selection of the production facility
2. Production planning for different SKUs 3. Pre-positioning or contract for Greige fabric 4. Dyeing and Printing 5. YKK Zippers
MRP Project
Sports Obermeyer Ltd Case study Long Term Strategy recommendations
Ordering management Planning process
• • • •
Demand forecasting process
Supply chain
• •
• • • •
Long term strategies
Q8: What should be the long term competitive strategy for Sport Obermeyer?
Proactive Procurement Reduce number of SKUs offered, according to demand for individual style Contracts with supplier for timely delivery of products, treat them as business partners so that they adhere to timeline quality. Have profit sharing and information sharing model with suppliers/partners Run the processes parallel to reduce lead times Conduct market research to find out market trends and future requirement Do promotional activities for the end- as well as retailers Provide training and to Chinese workers to reduce cost Explore different markets segments for the ski-apparels and establish distribution centers Improve the product portfolio
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