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cc#cccccccc+ cc c c c c ccc c7 cccc cccc cc cc#cccccc cc cc cc ccccc c c What will Starbucks do once the International growth strategy has become saturated, that is, once Starbucks has penetrated all foreseeable worldwide markets? cccccccc ccc cccc c ccccc8c ccccccccc cccc cc cccccc c c ccc ccc c cccc ccc c%c& cc%*c& ccc cccc cc%c& cc ccccc cc ccc cc!c cc c%c*c& cc cc cc c!c cccc cccc ccccc cccccc ccc ccc ccccc ccccccc c cccccc#cccc"

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cc c c cccc cccc c cc c c ccccc c ccc ccccc ccc cccccc ccccccccc c c'c c cccc cc cc ccc c ccccc c cc cc c c!c ccccccccccc cc c cccccc cccccc c!cc c cccc cc #cc cccc ccc cc c!ccccc cc ccc ccc"c"cccccc c cccc c*&c cccc cc&c cccc cc &c c!cccc cccc cc ccc cccccc c'c cccc cccc cc cccccc c c!c ccc cccc ccccc cccc c c —ould Starbucks gain a significant amount of market share by entering the markets of less populated cities in the United States, contradicting its current strategy of only entering markets with high population and affluence? 8c ccccccc cc cccccc

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c,c ccccccccccccc c cc cccc cc c c ccccc Functional Strategy c ccccccccccc c c!c cccc<;;ccc2c c.;;@c+77 c6c,c rA ccccccccc ccccc cccc5cc)cccc ccccc!c c cc#cccc c(cccccc ccccc Bc!ccccc cc cc cc cc cccc* c ccc c ccccccc #c ccc ccccc ccHc In the face of an uncertain future, what kind of Research and Development emphasis and timing should Starbucks employ in order to facilitate its continuing expansion? cccc #cIrc c c cccc c c ccccccccccc cc c ccccc cc c!c cccc c ccc ccccccc cccJ&#c 2c c#c)cc& cc cc c%ccc cccccccc ccc c& ccccccc c cc cccccc cccccccc cc c ccccccccccc'c)/&c ccc ccc cc ccc ccccc cc 1cc ccc ccccccc cc cccccc'c ccccc ccc ccc* c ccccc c ccc cc ccc c cc#cc

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cc cccc cccccc cccccc( c )c* cc!c()*cccccccc ccccc c What marketing differentiation strategy best fits with Starbucks' goal of expansion? Œow should Starbucks position their brand in new markets? Œow can their marketing strategies offset potential environmental threats such as a slowing of the market? cccccc cc cccccc cc c ccc ccccccccc'c c cccc cc #cccc ccc c #cc ccccccccccccc cc$cc c ccccc cc7c c c ccccccccccccccc c ccccc cc cc cccc c ccc ccc ccccc cc ccccccccccc cc cc ccc c ccc ccccc ccc

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c ccccccc!c#cccccc c cc ccccc c c c ccc c ccc cccccc ccccccc cccc cc ccc cccc c ccccc c Œow should Starbucks locate their operations and layout in new markets? Should Starbucks cannibalize in order to minimize the threats of smaller competitors? #cccc cccccc ccD c c ccc#ccccc ccccc c cccccccc cccccc ccccc5ccc c#cccccc cc.;;;;;cc ccccc c ccccc

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