Three Levels Of Strategy 36315k
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THREE LEVELS OF STRATEGY
•
Corporate level strategy
•
Business unit level strategy
•
Functional level strategy
Rs 868 Crores
CORPORATE LEVEL STRATEGY •
Corporate level strategy is fundamentally concerned with the selection of business and development of business
•
Which businesses should we be in?
•
Creating value for business by Ensuring that the business is successful over long term Developing business units Managing their portfolio of their business
BUSINESS UNIT LEVEL STRATEGY •
At business unit level it is more about developing and sustaining a competitive advantage
•
Its deals with
Positioning the business against rivals
Anticipating changes in demand and technologies and adjusting the strategy to accommodate them
•
Michael porter identified three generic strategies
Cost leadership
Differentiation
Focus
FUNCTIONAL LEVEL STRATEGY
Functional level of the organization is the level of the operating division and departments
o
Marketing
o
Human resource
o
Finance
FINANCIAL FAILURES
“Pakistan Cricket Board has run out of cash and is striving to cope with huge losses say sources Karachi: The financial crisis in the Pakistan Cricket Board (PCB) seems to have deepened to the extent that it is yet to pay the match fees and bonuses to the players….. “
HUMAN RESOURCE
Dhoni’s tips to leadership This has been included in curriculum of some management schools recently •
1. We should be a performer and we should demonstrate the same to our team. Performance is itself the most effective communication down the line.
•
2. Leader has to be humble in way to consider part and parcel of the team and not above the team.
•
3. Give genuine respect and trust to the team .
•
4. Allow them to experiment and take risk.
•
5. In case of failure, encourage him / her to introspect and do it next time with more vigour and better planning.
•
6. Make every one in the team feel that , even though we are leaders, we are just one among them.
•
7. We should also believe in the ones who failed in the Team. At crucial times a team member who was not able to deliver might do miracles.
•
8. As a leader, be calm in extreme situations and lead the team from front.
•
9. Share the credit of success with your team and praise them in public.
•
10. Above all believe in every member in the team.
MARKETING “Money made depends on the events held during a year…”
According to forbes magazine “"Most sponsorship and broadcast rights come from India, and Indian tours make foreign boards rich.”
THANK YOU
•
Corporate level strategy
•
Business unit level strategy
•
Functional level strategy
Rs 868 Crores
CORPORATE LEVEL STRATEGY •
Corporate level strategy is fundamentally concerned with the selection of business and development of business
•
Which businesses should we be in?
•
Creating value for business by Ensuring that the business is successful over long term Developing business units Managing their portfolio of their business
BUSINESS UNIT LEVEL STRATEGY •
At business unit level it is more about developing and sustaining a competitive advantage
•
Its deals with
Positioning the business against rivals
Anticipating changes in demand and technologies and adjusting the strategy to accommodate them
•
Michael porter identified three generic strategies
Cost leadership
Differentiation
Focus
FUNCTIONAL LEVEL STRATEGY
Functional level of the organization is the level of the operating division and departments
o
Marketing
o
Human resource
o
Finance
FINANCIAL FAILURES
“Pakistan Cricket Board has run out of cash and is striving to cope with huge losses say sources Karachi: The financial crisis in the Pakistan Cricket Board (PCB) seems to have deepened to the extent that it is yet to pay the match fees and bonuses to the players….. “
HUMAN RESOURCE
Dhoni’s tips to leadership This has been included in curriculum of some management schools recently •
1. We should be a performer and we should demonstrate the same to our team. Performance is itself the most effective communication down the line.
•
2. Leader has to be humble in way to consider part and parcel of the team and not above the team.
•
3. Give genuine respect and trust to the team .
•
4. Allow them to experiment and take risk.
•
5. In case of failure, encourage him / her to introspect and do it next time with more vigour and better planning.
•
6. Make every one in the team feel that , even though we are leaders, we are just one among them.
•
7. We should also believe in the ones who failed in the Team. At crucial times a team member who was not able to deliver might do miracles.
•
8. As a leader, be calm in extreme situations and lead the team from front.
•
9. Share the credit of success with your team and praise them in public.
•
10. Above all believe in every member in the team.
MARKETING “Money made depends on the events held during a year…”
According to forbes magazine “"Most sponsorship and broadcast rights come from India, and Indian tours make foreign boards rich.”
THANK YOU
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