Vas Content And Service Provider In Bangladesh 5252m

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VAS Content and Service Provider in Bangladesh Shariful Islam Version 01

Date: March26, 2016 [email protected]

CONTENTS •

Introduction

•

Content and Service Provider

•

Regulatory

•

Present and Future VAS

•

Value Chain & Facts

•

Challenges & Conclusion

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Bangladesh at Glance Bangladesh is Located in South Asia.

Demography Population: 152M Male : 51% Female : 49% Literacy Rate: 60%

Information Technology (IT) Country Domain: .bd Internet Penetration: 5 crores (30% of population) Mobile s: 121M Mobile Penetration: 80% of the population

Economy Recognitions: Bangladesh is one of the of the Developing 8 and considered as the Next Eleven Economy of the world in 20 coined by Goldman Sachs. GDP: $1,314 (per capita in 2015) GDP Growth Rate (%): 6.12 (2013-2014) 3

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VAS and Bangladesh Mobile Market VAS is a commonly used acronym for Value Added Service which is a popular term in telecommunications sector to offer services to customers beyond the core services like SMS, voice and data. It can bring additional income to operator, retain the Existing subs. as well as its bring more values. Example: RBT, IVR, MTV, News etc

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Content Provider Content Provider: The content provider only provides different types of contents to the service Providers. Example: Music, News, logo etc Who are they: G Series, Impress telefilm, Channel I, Prothom-alo etc

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Service Provider Service Provider: Service Provider providing Services in two ways1. Giving service to end directly. 2. Give contents to Operator only.

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Service Provider B2M is a t venture company with Zingmobile Group, Singapore and Axiom Technologies Limited, Bangladesh. IVR, RBT Wintel Limited

4000, 8466

Daily News, Breaking 2777 News, Cricket Live Update, Cricket Alert, Sports Update etc WAP, USSD, Recharge, App etc

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Service Provider B2M is a t venture company with Zingmobile Group, Singapore and Axiom Technologies Limited, Bangladesh.

B2M Technologies

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Interactive Voice Response (IVR),

5656

Short Messaging System (SMS)

5353

Wireless Application Protocol (WAP)

http://b2 mwap.co m www.cloud360bd.com

How to get Short Code To getting the short code you have to apply BTRC. That time, it requires to submit Following documents:

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Short Code Category-Allocation and Yearly Fees

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Present VAS Services Information

Entertainment

Video

MFS

Others

Contents

News, Horoscope, Weather etc.

Local songs, Hindi, English songs etc.

Mobile TV, Cricket, Small clip etc

Mobile banking etc

Games, lottery etc

Channels

SMS, IVR, Wap etc

IVR, RBT etc

Application, Vod

SMS and uSSD

Applicatio n

Popularity

***

****

**

*****

*

Model

CAPEX & Revenue Share most cases

Revenue Share most cases

Revenue Share most cases

CAPEX

CAPEX

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Future Digital VAS which can attract… IPTV and OTT TV

LBS

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M2M/IoT

Intelligent Application

Digital ment

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Future Digital VAS which can attract… RCS

Digital Music

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Digital Lottery

Smart Health

Surveillance

Online Game

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Value Chain and Revenue Sharing Mode in Bangladesh Market

Content Owners

Content Aggregator

5-10%

2-3%

VAS Enabler

15-25%

Mobile Operators

55-65%

NB: Depends on the agreement the percentage may vary and for future vas it might be changed. 14

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The Facts  There is no guideline for the /SP. They are independent. After taking short code from BTRC and negotiation with Mobile network operators they can run this business.  MNO’s are dominating this market as they have large subscribers.  MNO’s mainly make the policies and do the agreement with /SP.  By implementing “Big Data” concept, MNO can offer different packages to define customers.  At present MNO directly with the Content owner and sourcing the contents.

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Connectivity with Mobile Network Operator-MNO

Connectivity with SDP • /SP required to connect with MNO’s SDP instead of service enablers(e.g. SMSC, LBS, MMSC, USSD etc). SDP will provide single point of module for all VAS Providers.

Subscription & Charging • Subscription& Charging logic will be in SDP side. SDP will manage whole lifecycle. VAS provide only provide content & service only. 16

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Challenges No Standard regulations for the /SP MNO dominating the market

Smart Phone Penetration is less

Challenges Biased on Revenue Sharing mode

Many more….

Customer are not aware of the VAS

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Recommendation  MNO and VAS provider should design the service in such a way that end understand the service in its features.  Auto activation and hidden costs act as the deterrent for the customers to subscribe so the company should try and minimize such annoying factors  Operator needs to do intelligent campaigning.  Using the Big Data concept to send promotional message to right people in right time.  Online ads, Newspapers & Billboards should be made more effective for promoting value added services.  Provide Unified Application which can cater customize services.  Need offer Branded & Reliable contents.

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Conclusion Bangladesh is potential market the operator, vendor and /SP. Day by day its subscriber added tremendously. Recent few years /SP introduce new and innovative services to its mobile subscribers in a win-win situation, whereby both the operator and the end get benefited. In recent years operator experienced tremendous growth in its subscriber base and is expecting even more in the years to come. To cater large number of subscribers new technologies are being introduced to transport and connectivity of such services.

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Abbreviations & Bibliography VAS: Value Added Service : Content Provider SP: Service Provider MNO: Mobile Network Operator MFS: Mobile Financial Service SMS: Short Message Service MMS: Mobile Multimedia Service SDP: Service Delivery Platform OCS: Online Charging System LBS: Location Based Service M2M: Machine to Machine IoT: Internet of Things OTT: Over the Top IPTV: IP Television RCS: Rich Communication Suite BTRC: Bangladesh Telecom Regulatory Commission

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www.btrc.gov.bd www.google.com www.cloud360bd.com www.vas-invention.com www.bangladesh.gov.bd www.flickr.com

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About the author

Shariful Islam is the founder and owner of Cloud 360. He has 8+ years ICT experience. He has been working in a multinational telecom company. He is constantly looking for new ways to server the backward community both online and offline. He can be ed at [email protected]

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