A Centauri Feasibility Study 43626i

University of Santo Tomas College of Tourism and Hospitality Management

Chapter I PROJECT CONCEPTUALIZATION

University of Santo Tomas College of Tourism and Hospitality Management 1. Concept Development The proposed 3-star hotel establishment of our group will be named A Centauri Hotel. It is located in Ortigas Center, Pasig City. The establishment’s name was derived from Alpha Centauri which is a multiple star in the southern constellation of Centaurus whose three components represent the brightest object in the constellation.

Our logo is a combination of A Centauri’s initials, which when combined forms a star. Like a star, A Centauri aims to shine the brightest and stand out among its direct competitors in its celestial sphere, the Ortigas Center. A. Menu/Concept A Centauri is a commercial hotel which has a limited service perfect for its 3 star amenities. It is a 14 storey building which contains 213 guest rooms which include 165 Standard rooms, 44Suites, 4 Presidential Suite, 2 Function Rooms and an Events Hall with a capacity of 300-400 people which is located beside our Hotel. The A Centauri Hotel will start its operations on January of 2011. A Centauri Hotel guest room rates for overnight stay Standard Room Suite Presidential Suite Events Hall/day

Php 3,748.00 Php 4,230.00 Php 4,400.00 Php 100,000.00

Our well-appointed guest rooms are fully air-conditioned and furnished with a private toilet and bath with hot and cold shower, mini-bar, telephone, flat color TV with satellite cable, and Internet connection (Wireless Fidelity). Each room is also provided with bathroom supplies like towels, bath robes, hair dryer; room safe and daily newspaper. The Hotel also has other amenities

University of Santo Tomas College of Tourism and Hospitality Management particularly indoor swimming pool, and areas for lease like fitness center, spa, coffee shop, fine dining restaurant, valet service and laundry facilities. B. Market Our hotel would like to cater services for business professionals, travellers, small and large families, and business companies as well as clients interested in holding events or functions. The Hotel’s target market would fall under the classes A and B. C. Money A corporation type of business owns A Centauri Hotel. Its principal activities are the ownership and operation of hotels and the provision of hotel management and related services. We will need associate companies to occupy the “for leased” commercial spaces for restaurant, coffee shop and wellness center. The initial capital of A Centauri Hotel will amount to Php910,000,000.00 D. Management The Management Team are the following: The General Management is composed of the Human Resources Department which is in charge of the hiring and training of personnel; Sales and Marketing Department composed of the Public Relations department which is in charge of handling guests and the Arts department which is in charge of the design and supply of internal promotional material for all internal departments. The Housekeeping department is responsible for cleaning of guest rooms and public areas. The Finance Department also known as the Controller’s department provides the ing and purchasing services to other departments and prepares staff payroll and other benefits for the employees. The Technical Department also known as the Engineering Department is responsible for repair and maintenance. E. Method of Execution The A Centauri Hotel will be providing Standard Operating Procedures (SOP) which will be implemented for the efficient flow of the operations that will be conducted in the establishment.

University of Santo Tomas College of Tourism and Hospitality Management A. Site Identification

1. Location Our site is located at Garnet St. corner Ortigas Jr Road, Ortigas Center, Barangay San Antonio, Pasig City. Barangay San Antonio is relatively peaceful and it is a community which has no depressed areas since majority of the families who resides there belong to the above average income level.

Boundaries of Barangay San Antonio North

- Quezon City

South

-

East

- Ugong, Oranbo

West

-

Kapitolyo Mandaluyong City

The barangay also enjoys some prestige, being bounded by demand generators such as SM Megamall, The Podium, Metrowalk Commercial Complex, Robinsons Galleria and St. Francis Square. It is also home to three of Metro Manila's largest churches, Greenhills Christian Fellowship, Christ's Commission Fellowship, and Victory Christian Fellowship. Notable schools in the area include the Ateneo de Manila University - School of Medicine and Public Health, St. Paul College Pasig, Saint Pedro Poveda College, the University of Asia and the Pacific, Lourdes School of Mandaluyong, and also Enderun Colleges.

2. Topography Pasig is generally flat, characterized by level to undulating slopes with gradients ranging from 0-5%. All barangays have 0–2 percent slope, except Bagong-Ilog, Pineda, Kapitolyo, and Oranbo

University of Santo Tomas College of Tourism and Hospitality Management 3. Subsoil Conditon The geographical division of Metro Manila has placed Pasig under the MARIKINA VALLEY ZONE. As such soil composition is generally characterized by Marikina clay loam representing 86% of the total land area. About 14% is within Guadalupe Plateau Zone where soil is very suitable for urban development. Valle Verde subdivisions, Barangay Kapitolyo and the Ortigas Center stand on this zone. 4. Zoning a)

Zone Classification: C-1 - Low Intensity Commercial Zone - characterized by areas designated principally for trade, services and business purposes, referred to as Central Business District.

Since our site is under the City of Pasig, the following requirements are to be followed:

University of Santo Tomas College of Tourism and Hospitality Management Article V Sec. 13. Regulations in C-1 zone. Referred to as the Central Business District (CBD), this zone shall be principally for trade, services and business activities. Commercial housing like hotels and apartments, apartels, boarding houses, dormitory, pension house, clubhouse, and motel are permitted. . Article VI: GENERAL DISTRICT REGULATION Section 21. Building or Structure Use.

No building, structure or land shall hereafter be

occupied or used and no building or structure or part thereof shall be erected, constructed, moved or structurally altered except in conformity with the provisions of this zoning ordinance.

Section 22. Yard, off-street Parking Space. No part of a road, off-street parking space, loading space, or other open space required of any building shall, for the purpose of complying with this Ordinance, be included as part of the yard, open space, off-street parking or loading space similarly required of any adjacent neighbouring building. However, this shall not apply to building/s with common party walls or adjacent building lines, in which case, only the yard for the free or non-abutting sides will be required. Section 23. Traffic Generators. All traffic generating buildings and structures allowed in any of the districts must provide for adequate parking spaces for their employees, clients and visitors. Parking requirements for certain types of traffic generating structures are provided for in Section 38. Section 27. Structure to Have Access. Every building hereafter erected or moved shall have access to a public street or to a private street open to the public and all structures shall be so located on lots so as to provide safe and convenient access for servicing fire protection units. Section 30. Height Regulations. Building height must conform to the height restrictions and requirements of the Air Transportation office (ATO) as well as the requirements of the National Building Code, the Structural Code as well as laws, ordinances, design standards, rules and regulations related to land development and building construction and the various safety codes. 1. Project in Commercial 1b zones (C-1b) shall not be higher than ten (10) storeys or thirty three (33) meters in height measured from the natural grade line to the topmost part of the structure whichever is lower.

University of Santo Tomas College of Tourism and Hospitality Management 2. The height of building shall be measured from the highest ading sidewalk or ground surface; provided, that the height measured from the lowest ading surface shall not exceed such maximum height by more than 3.00 meters. Section 32. Area Regulations. Area regulations in all zones shall conform to the minimum requirement of the existing codes such as: a.

P.D. 957 - the “Subdivision and Condominium Buyers Protective zones” and its

revised implementing rules and regulations. b.

B.P. 220 - “Promulgation of Different Levels of Standards and Technical

Requirements for Economic and Socialized Housing Projects and its revised implementing rules and regulations. c.

P.D. 1096 - National Building Code

d.

Fire Code

e.

Sanitation Code

f.

Plumbing Code

g.

Structural Code

h.

Executive Order No. 648

i.

Other relevant guidelines promulgated by the national agencies concerned.

Parking Requirements. The following parking requirements for each type of traffic generating structures shall be applied: Hotels, residential hotels, apartelles, motels (excluding built in garage per room/unit •

1 slot for every 5 rooms Parking slots for commercial establishments shall have a minimum depth of 5.00 meters and shall not in any way encroach on the sidewalk of right of way.

Article X: ISTRATION AND ENFORCEMENT •

Location Clearances

•

Building Permit

•

Non- of location clearances

University of Santo Tomas College of Tourism and Hospitality Management •

Certificate of Non-Conformance

•

Processing fees.

The processing fees for location clearance shall be as follows: •

Commercial

Establishments

Including

apartments,

mass

housing,

townhouses,

condominiums constructed primarily for gain purposes •

P 2.00 per sq. mt. of the total floor area (TFA) 5. Drainage and Sewage Hook-ups Within the City of Pasig is a total aggregate length of 104 kilometers consisting of open

canal, covered canal and underground reinforced pipes. This represents the drainage facilities installed by the city government and does not include facilities in private subdivisions which are mostly underground pipes. Two (2) major waterways, Pasig River and Marikina River and sixteen (16) other creeks serve as the city’s drainage outfall. A total of 26 km of creeks runs through the territory and periphery of Pasig, while 7 km of Pasig River and 9 km. of Marikina River through the city. About 3 km. of Manggahan Floodway traverses the city, a major flood control project for Metro Manila. Hydraulic control mechanism of the Manggahan floodway are located at the confluence of Pasig and Marikina Rivers at Barangay. Sta. Rosa and at the mouth of Rosario.

6. Land Cost and Taxes

Zonal Value per Square Meter Total Lot Area

P 100,000 x

2,500 sq. meters

___________________ Total Land Cost

P 2, 500, 000


7. Growth Pattern in the Geographic Area Projected Population Based on the 1995 and 2000 population count, growth rate of Pasig is 1.4%, which is higher than the national growth rate of 1.06%. If this will continue the population of Pasig including Barangay San Antonio will eventually double in 50 years. 2002 2003 2004 2005 2006 2007 4,740 4,806 4,874 4,942 5,011 5,081 Source: City Planning and Development Office

2008 5,152

2009 5,224

2010 5,298

The population growth of Barangay San Antonio increases by at least 70 persons per year from 2002-2010. The population will increase from 4,740 to 5,928 in 8 years. The increase in population will greatly affect the possible occupancy rate of our proposed hotel. An increase in population would result to increase chances in sales.

8. Parking Availability Parking lots are available all over the Ortigas Center, one if which is “SECURE”. It charges Php30 for every two hours and an additional Php10 for every succeeding hour during weekdays. A flat rate of Php30 is being implemented during weekends and holidays. Parking

University of Santo Tomas College of Tourism and Hospitality Management prices may vary according to its location but the nearest parking lots from our site use the above mentioned prices. However, our Hotel will be providing approximately 50 parking spaces for guests and 10 parking spaces for the departmental managers.

CHAPTER II MARKET ANALYSIS


A. Demographic Data

1. Population Growth Ortigas Center is a boundary area being surrounded by 3 major cities namely Mandaluyong City, Quezon City, and Pasig City. Because of this, we made a comparison of the population of these three cities as of May 2000 and Aug 2007. Here are the Graphs that would show the population in the following cities:

Figure 1

CensusofPopulationasofMay 2000(NSO) 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0

2,173,831

505,058

278,474 Mandaluyong

Quezon

Pasig

University of Santo Tomas College of Tourism and Hospitality Management Fig. 1 : Shows the population in the City of Mandaluyong, Quezon City, and Pasig City as of May 2000. Quezon City has the biggest population of 2, 173, 831. Next would be Pasig with 505, 058 and last would be 278, 474.

Figure 2

Censusof Populationasof August2007(NSO) 2,679,450

3,000,000 2,000,000 1,000,000

617,301

305,567

0 Mandaluyong

Quezon

Pasig

University of Santo Tomas College of Tourism and Hospitality Management Fig 2: Shows the population in the City of Mandaluyong, Quezon City, and Pasig City as of August 2007. Quezon City still has the biggest population of 2, 679, 450. Next would be Pasig City with 617, 301 and last would be 305, 576.

Figure 3

ComparisonofCensusofPopulation (2000&2007) 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0

2,173,831

278,474

305,576

2,679,450

505,058

617,301

Fig 3: Shows the comparison between the population of Mandaluyong City, Quezon City, and Pasig City in years 2000 and 2007. All three cities have increased their population. Mandaluyong has increased 27, 102, while Quezon City has increased 505, 619, and Pasig has increased 112, 243. A. Traffic Pattern

1. Accessibility The site being located at Garnet corner Ortigas Jr. Road is a very accessible destination to all probable Hotel Clients. Ortigas Center, being one of the most commercially developed places in the Metro, would be a perfect place for Lodging Businesses. The Ortigas Center is one of the

University of Santo Tomas College of Tourism and Hospitality Management newer business districts north of Makati. A lot of businessmen have started holding offices in Ortigas because of its central location, making it a gateway to the Eastern Rizal province. It is also within easy reach of the affluent residential communities in San Juan, Mandaluyong, and Pasig. Distance point references: - 14 km from the International and Domestic Airports - 6 km from Makati City - 14 km from World Trade Center/Roxas Blvd. - 15 km from Intramuros, Manila - 2 km from Greenhills, San Juan - 6 km from Araneta Center/Quezon City - 3 km from Eastwood City/Libis, Quezon City - 200 m from MRT & bus station

2. Street Routings Ortigas’ major roads, EDSA, Meralco Avenue, ADB Avenue, and Ortigas Avenue are all following a two-way traffic scheme. Ortigas Jr. Road which is formerly called Emerald Road; Garnet Road, Onyx Road and Opal Road are also following a two-way traffic. Only Sapphire Road is following a one-way traffic scheme. From Ortigas Jr. Road (North Bound), a No Right Turn Policy is being implemented going to Sapphire Road.

3. Visibility from Nearby Roads The Site is located on a corner lot in Ortigas Center along Ortigas Jr. Rd. and Garnet Road. Since it is a corner lot, it’s concerned with two main roads. To the east of Garnet is Sapphire Road. Onyx Road intersects both Sapphire and Garnet Road. This intersection gives access to the Meralco Avenue.


To the east of Onyx Road is the major road Meralco Avenue where the famous strip METROWALK could be found. Garnet Road and Sapphire Road both extend up to the A.D.B. Avenue (Asian Development Bank Avenue) where Robinson’s Galleria, Holiday Inn Galleria Manila, Discovery Suites and Crowne Plaza is located. To the North of Ortigas Jr. road is another major road which is Ortigas Avenue. To the south of Ortigas Jr. road is Dona Julia Vargas Avenue while to the west of Ortigas Jr. Road is Ruby Road. To the west of Ruby Road is Topaz Road. Opal Road intersects this two roads giving access to the A.D.B. Avenue (Asian Development Bank Avenue).

B. General Area Evaluation

1. Climate The Sierra Madre on the east protects Pasig from the vicious winds. The climate as with the rest of the country is relatively mild with an annual rainfall during the rainy months from June to November. The dry seasons starts in December and ends in May. 2. Commercial Development The Ortigas Center has come into its own as a premiere business and commercial district in the Philippine metropolis of Metro Manila. Widely considered by Philippine and international businessmen as second only to Makati for sheer importance to Philippine business, the Ortigas

University of Santo Tomas College of Tourism and Hospitality Management Center boasts of excellent location, opportunities for business and lifestyle, and a wide variety of activities and endeavors to meet the requirements of any visiting businessman or tourist. With an area of at least 100 hectares, the district is located at the boundary of Pasig City, Mandaluyong City and Quezon City.

3. Transportation The Ortigas Center can be easily accessible both by private car and by public transportation. It is surrounded by main thorough fares - EDSA to the west, Ortigas Avenue to the north, Meralco Avenue to the east and Shaw Boulevard to the south. For guests from the north and south, Bus terminals along EDSA and two MRT-Metro Rail Transit stations (Shaw and Ortigas) are situated at its perimeter making travel to and from the site very convenient. People taking the bus must get off at Robinson’s Galleria. The site is just about less than 5minute walk from the mall. If clients opt for faster travel, they could take the train. The Ortigas Avenue station is approximately 2.0km away from our site so it is much advisable to go down at this station. On the other hand, guests coming from the East and West can also take a bus (G Liner, RCCG, or Greenstar) and get off at the Shell Gasoline Station (East Bound), corner of Ortigas Jr. Drive or at the Meralco Main Office (West Bound). It is also accessible through public jeepneys (Ortigas center route). Guests can also go directly at the hotel through a taxi ride. 4. Utilities As a Lodging Feasibility Group we are required to have a general evaluation about the different types of utilities needed like water supply, power electricity, communications, drainage and garbage disposal, and fire protection.

Power Electricity

MERALCO

Communications PLDT

Lopez Bldg., Meralco Center, Ortigas Ave., Pasig City 5F PLDT Garnet Bldg Emerald Ave Ortigas Center, Pasig City

University of Santo Tomas College of Tourism and Hospitality Management Water Supply

MWSI

Blk. 11 Lot 26 near corner Don Antonio Subdivision, Quezon City

Drainage and Garbage Disposal Fire Protection

Pro-Environment Consortium (PEC)

landfill to be set up in Bgy. Halayhayin

Corporate Network for Disaster Response (CNDR)

Unit 606 City&Land Megaplaza Building, ADB Avenue corner Garnet Road, Ortigas Center, Pasig City

B. Local Area Evaluation

1.

Visual Appeal/Attractions

The hub of business in the city, Ortigas Center is a conglomeration of media corporations and call centers. Since the late 1980s, radio stations have been airing stop such buildings as STRATA 100, STRATA 2000 (formerly STRATA 200), and, of late, the Jolibee Plaza. The most prominent call centers have also flocked to the area since the late 1990s. Ortigas Center real estate scene is dominated by more than 50 high-rise residential, hotel and office towers that directly contribute to its decidedly modern cosmopolitan feel. Punctuating these high rises are cavernous medium-rise structures that house Ortigas Center collection of malls, shopping centers and dining complexes. Ortigas Center has wide streets, ample sidewalks, well-lit avenues, and pockets of greenery and foliage. There are new elevated pedestrian walkways and mini-parks. The major intersections and center-island dividers are undergoing redevelopment and improvement that are seen to further enhance Ortigas Center standing as modern business community. 2.

Proximity to Retail Centers

University of Santo Tomas College of Tourism and Hospitality Management Retail Centers are venue for the purchasing of goods or commodities in small quantities. Our site is very near to different retail centers for furniture, appliances, supplies, food, clothing, and the like. Here are some of the very proximate retail centers:

Robinson’s Galleria Robinsons Galleria is a landmark along Quezon City's busiest intersection, EDSA and Ortigas Avenue and is approximately 0.8km away from our site. From the site, you may reach this place by walking straight ahead the Garnet road.

SM MEGAMALL A large shopping mall located in the Ortigas business district of Metro Manila. The mall has two buildings interconnected with a bridge. It’s approximately 1.0km away from the site.

St. Francis Square This is approximately 1.1km away from the site. The mall has low price compared to Greenhills' and Divisoria malls.

The Podium An upscale shopping mall located along ADB Avenue in the Ortigas Center. It’s approximately 0.9km from our site.

Shangri-la Plaza This mall provides shoppers with ‘High-Lo’ shops and amenities. The mall is approximately 1.5 km away from our site.


3. Competitors A.

Direct The direct competitors of A. Centauri are hotels under the same class and located at 1-

kilometer radius from the site. Astoria Plaza and Linden Suites are two of its direct competitors.

Hotel

Astoria Plaza

Classification Location

3 star J. Escriva Drive

Linden Suites

3 star 37 San

Ortigas Center, Pasig Avenue, Standard

City Room PHP 3,525

Rates Suite Room Rates Market

A Centauri

3 star Miguel Garnet cor. Ortigas Jr. Ortigas Road, Ortigas Center,

Centre, Pasig City PHP 5,405

Pasig City PHP 3,748

PHP 3,901 PHP 6,110 Business Travelers, Business Travelers

PHP 4,230 Business

Families

professionals, Companies, Families,

Event participants Number of Rooms 292 168 213 Type of Rooms Standard Room, 1 bed Executive Room; 1 Standard Room; Offered

Suite; 2 bed suite.

bedroom

suite;

2 Suite;

bedroom

suite;

3 Presidential Suite

University of Santo Tomas College of Tourism and Hospitality Management bedroom suite

B. Indirect Edsa Shangrila

Crowne Plaza

Discovery Suites

Holiday Inn

Richmonde Hotel

Businessmen

Hotel

Market Number of Rooms

Business Travelers

Businessmen

Businessmen

Local and Foreign Executives

632

263

221

289

207

5 star

4 star

5 star

5 star

5 star

Hotel Class

SWOT ANAYSIS STRENGTHS •

Our location, Ortigas center, is known to be one of the biggest hubs here in Manila. This can be advantageous for our business since one of our target markets are businessmen.

•

Our establishment is strategically located near demand generators such as Robinson’s Galleria, SM Megamall, Metro Walk, and other known recreational institutions. And due to this, our hotel has the potential to be patronized also by various families, foreign visitors, and late-night individuals.

•

Since it is surrounded by major roads, it can be easily seen by the ers by.

•

It is easily accessible because of the two-way traffic pattern of the nearby roads.

•

The A Centauri Hotel has a distinct style or layout in of the interior and exterior design


A Centauri is the only Hotel with an Events Hall around the Ortigas Center.

•

A Centauri Hotel provides better price compared to its direct competitors that can provide guaranteed good quality service.

•

The rates of the guest rooms are average compared to the direct competitors, Linden Suites and Astoria Plaza. It is intended for both class A and B.

•

A Centauri provides amenities that can satisfy the guests’ wants and needs.

•

A Centauri has a beautiful architectural design that makes it attractive to the guests.

WEAKNESSES •

Since our establishment is new, exposure in the market will be difficult for us due to our well known direct and indirect competitors.

•

Financial fluctuation in the market is present and it can decrease the buying power of our potential customers.

OPPORTUNITIES •

MICE (Meetings, Incentives, Conventions and Events) of business related purposes and school functions

•

Lodge for business travellers

•

A Centauri hotel is near major business areas which gives market that includes businessmen, business travellers, and high class range

•

A Centauri hotel is distinctively different from other established hotels. Our hotel offers room rates at affordable and reasonable prices while maintaining first class standards.

•

Hotel Industry is the new booming industry.

•

The country inquired 3% economic growth which implies that more business travelers will be engrossed in investing in our country.

THREATS


Since that we also target middle class as our potential customers they may spend small amounts due to budget constraints

•

Ortigas is an area where many hotel establishments are located

•

The economic status of our country

C. Survey Analysis This chapter presents, interprets and analyzes the data gathered from 100 respondents which are probable customers from the different business companies located in Ortigas business district as well as random respondents within 1 kilometer radius from the site. This covers the respondents' profile including their age, gender, average monthly income, marital status, family size, profession, area of residency and its proximity to the site. Shown here are the hotel preferences of the respondents as well as the factors they consider in choosing a hotel. The data are presented in a graphical method and interpreted accordingly. Question 1 What is the Profile of the Respondents in of: A. Age B. Gender C. Marital Status D. Profession E. Average Monthly Income F. Area of Residency

University of Santo Tomas College of Tourism and Hospitality Management G. Frequency of Visit to Site H. Mode of Transportation

Figure I


AgeRangeofRespondents 50

41

40 No.of Respondents

25

30 20 10

11

5

18

0 15 - 20

21 - 30

31 - 40

41 - 50

51 above

Age

As seen from the figure above, majority of the respondents or 41% out of 100 belong to the age bracket of above 50 years old. 25% of the respondents are twenty one to thirty years of age; 18% are to forty one to fifty; 11% belong to the age group of thirty one to forty years old and 5% belong to age bracket of 15 to 20 years old. This was used to identify the age bracket of the potential customer of our establishment. This clearly shows that high proportion of the possible customers in the area is in the age group of fifty and above years old. Although, this is not our primary basis, this can also help us in predicting our potential guests and their wants through the result of this survey.

Figure II


GenderofRespondents

42

Male Female

58

Figure 2 shows the partition of gender of the respondents. 58 % from the 100 respondents are female while the remaining 42% are male. The gender of the respondents was used to identify the proportion of the male and female population for our establishment. Figure III

Civil Status and Corresponding Numberof Children 60 50 40

54 44

No. of 30 Respondents 20 10

2

0 Single

Married

Widowed

Based from the graph, 54% of the respondents are single, 44% are married, and 2% are widowed. This civil status indicates the possible companion of our potential guests. With a close volume of single and married respondents, it implies that guests could come alone, with their friends, or with their families.

Figure IV


Distribution of Respondents by Profession

60 50

54

40 No. of 30 respondents 26

20

20

10 0 Professional Private

Professional occ upation Public

Student

Determining the occupation of our respondents is a factor in shaping the buying power of our potential customers. It would also help us in identifying the price range and services that is suitable for our future customers. And based from the results, fifty-four percent (54%) of our respondents belong to the private professionals. An indication of higher price range can be applicable to our business.

University of Santo Tomas College of Tourism and Hospitality Management Figure V

Figure V shows the monthly salary of the employees among our respondents. 21% says that their salary ranges from sixteen thousand to twenty-five thousand while 12% claims that they receive a monthly income of nine thousand to fifteen thousand and another 5% receives twenty-six thousand to thirty-five thousand. Those who are receiving very high compensation of above sixty thousand are 7% of our respondents; 5% of them receive salary ranging from thirtysix thousand to forty-five thousand and fifty-six thousand to sixty thousand; and 4% says that they receive forty-six to fifty-five thousand monthly. This is used to recognize the class of our market. With this result, it only shows that our potential market falls to the middle class.

University of Santo Tomas College of Tourism and Hospitality Management Figure VI

Shown on the graph above is the residence of our respondents, wherein 31% out of 100 of our respondents live in Quezon City. 23% from Manila; 18% from Pasig ; 10% from Makati; 5% from Marikina; 3% from Mandaluyong and another 3% from Valenzuela; 2% each from Paranaque, Caloocan and San Juan; and 1% from Pasay. This data shows the location of our possible guests. Majority of them live in Quezon City which is nearby our location Figure VII

This survey question helped us in determining how frequently our respondents visit Ortigas within a month. According to our review, sometimes is the most answered with thirtynine percent (39%) whereas rarely is the least with fifteen percent (15%), an indication that we must come up with an effective marketing strategy to entice and arouse the curiosity of our potential clients to visit the area and our establishment more often.

University of Santo Tomas College of Tourism and Hospitality Management Figure VIII

Based on figure 8, 62% of the respondents travel along the area via private transportation and the other 38% travel through public transportation. This was used to identify the mode of transportation of our possible guests. This shows that majority of the possible guest mode of transportation are traveling with their private car. This information can be helpful in determining the number of parking spaces the establishment should provide.

University of Santo Tomas College of Tourism and Hospitality Management Question 2 How often do you check-in in a hotel establishment? Figure IX

This survey question allows us to determine our projected sales in a year. As for the collected data, fifty-nine percent (59%) of our respondents goes to a hotel in an occasional basis while only two percent (2%) of them are in a monthly basis. This leaves us with a realistic data and an assumption that we must take advantage of the occasional visits of our potential customers through providing a unique and excellent service, and effective marketing strategy for our establishment become a word-of-mouth and to attract more customers that would help us increase our yearly sales.

University of Santo Tomas College of Tourism and Hospitality Management Question 3 What is your purpose for staying in a hotel establishment? Figure X

As seen in the graph, 49% out of 100 respondents checked leisure as their reason of going to a hotel followed by 44% who checked Event / Function; 26% for Business and another 26% for Dining; 23% for social purposes and 13% chose entertainment for their reason of staying in a hotel. This shows the possible amenities we could provide our guests to satisfy them and meet their needs so as to make their stay worthwhile.

University of Santo Tomas College of Tourism and Hospitality Management Question 4 How much are you willing to spend per standard room at an overnight stay? Figure XI

Figure 11 shows the amount range that the potential customers are willing to spend for a standard room overnight. 47% claims that they are willing to spend an average of Php 3,000- Php 4,000 while 36% are willing to spend Php 1,000- Php 2,000 overnight. This indicates that our target market could afford to pay at least Php 3,000 for a standard room overnight.

University of Santo Tomas College of Tourism and Hospitality Management Question 5 What amenities do you look for in a hotel establishment? Figure XII

Among the amenities listed above 35% of the respondents would like to enjoy their room experience while staying in a hotel. While the service covers 23% of the respondent which is 2nd in the ranking. The swimming pool is least among the preferred amenities that cover only 4% of the respondents. This data will be used to identify what amenities should be concentrated upon.

University of Santo Tomas College of Tourism and Hospitality Management Question 6 What do you consider in choosing a lodging establishment? Figure XIII

The table states that location is the main preferences in choosing a hotel that covers 33% of the respondents. They also consider the value for money which falls second with 17% followed by service and the design of the hotel. Least of their consideration is the popularity of the hotel with only 6% of the respondents. This data will help us determine the designs that we will be choosing for the hotel establishment and how we will meet their standards. Through the results we were also able to determine the amount of money our potential customers are willing to spend in their stay in our hotel. It is very important to know their taste and preference when it comes to the amenities, ambiance, services offered, and standards of the hotel. Through this marketing survey questionnaire we were able to formulate and develop concepts and managerial aspects of our hotel.


Chapter III FINANCIAL ANALYSIS

University of Santo Tomas College of Tourism and Hospitality Management I. Sales Projection The Revenue Analysis of the A Centauri Hotel is based on the Guest Room Occupancy Rate (occupancy rate, number of months, increase of room rates) and Revenue from Guest Rooms. Occupancy rate suggested was based from the average occupancy rate of all standard class hotels in Metro Manila as sourced by the Department of Tourism of the Philippines (WOW). A growth rate of 2% was adopted also based from the overall growth occupancy rate of standard class hotels in Metro Manila in assumption that the establishment will gain loyalty from patrons as well as popularity due to word of mouth and marketing strategies made. With this set of information we were able to calculate for the total sales of peak and non-peak season annual room revenue for the year 2011 until 2015. The A Centauri Revenue Analysis also includes the lease sales rate per month, transaction count, and revenue. The analysis shows that the room rate for the base year 2011 for a standard room is Php3,748.00; for a suite it will cost Php4,230.00, and for a Presidential Suite, it will cost P4,400. Presented on the next page is the breakdown of the Revenue Analysis of A Centauri Hotel for years 2011 to 2015.

University of Santo Tomas College of Tourism and Hospitality Management *INSERT REVENUE ANALYSIS

University of Santo Tomas College of Tourism and Hospitality Management II. Initial Capital Statement The initial capital of A Centauri amounts to P 910,000,000.00. The capital stock has par value of P 10,000.00 with 7,000.00 shares ing to P 700,000,000.00. The outstanding P 210,000,000.00 shall come from bank loan with an interest rate of 8.5% payable for 15 years. Listed below are projected furnishing costs for A Centauri Hotel’s various types of facilities. STANDARD ROOM ITEM

QTY

UNIT

AMOUNT

SUBTOTAL

PRICE LIGHTING 26 WATTS PIN LIGHT

10

165

1650

T5-28 WATTS WARM COVE LIGHT

9

260

2340

TIFFANY CHAIR

1

9,580

9580

STUDY DESK

1

7,520

7520

EMERGENCY LIGHT

1

1,900

1900

QUEEN SIZE BED

1

18,000

18000

WARDROBE

1

40,500

40500

TEASPOON

2

5

10

ICE TONG AND BUCKET

1

120

120

130

2

35

70

70

COFFEE CUP

2

15

30

SAUCER

2

18

36

AIR CONDITIONER

1

25, 505

25,505

MIRROR

1

1,100.00

1,100

BATHROOM SETS

1

5,000.00

5,000

TABLE LAMPS

1

1,950.00

1,950

TELEVISION

1

20,000.00

20,000

TOILET BOWL

1

2,250.00

2,250

WASTE BASKET

2

300

600

REFRIGERATOR

1

7,150.00

7,150

GARMENT HOOK

2

150.00

300

Hairdryer

1

530

530

Floor Towel

2

89

178

3,990.00

FURNITURE

77,500

CUTLERIES

GLASSWARES WINE GLASS CHINAWARES

OTHERS

66

University of Santo Tomas College of Tourism and Hospitality Management Bathtub

1

13000

13,000

Mirror for Comfort room

1

800

800

Telephone

1

1940

1,940

Digital alarm clock

1

200

200

Digital Safety Deposit Box

1

13,200

13,200

Flashlight

1

500

500

Shower Curtains

1

350

350

Toilet sink

1

1500

1,500

Shower

1

1999.75

2,000

Faucet for sink

1

1899.75

1,900

Bath Towel

2

159.75

320

Face Towel

4

69.75

279

Bathrobe

2

949.75

1,900

102,451

Total per Standard room

184,206.50

Total for all Standard rooms

165

30394072.5

SUITE ITEM

QTY.

UNIT

AMOUNT

SUBTOTAL


17

165

2,805


9

260

2,340

3 SEATER SOFA

1

16,670

16,670

DINING CHAIR

2

6,200

12,400

ACCENT CHAIR

1

5,300

5,300

DINING TABLE

1

7,800

7,800

STUDY DESK SET

1

7,520

7,520

EMERGENCY LIGHT

2

1,900

3,800

QUEEN SIZE BED

1

18,000

18,000

BAR COUNTER

1

23,000

23,000

WARDROBE

1

40,500

40,500

REFRIGERATOR

1

19,000

19,000

DINNER SPOON

4

10

40

DINNER KNIFE

4

10

40

DINNER FORK

4

10

40

TEASPOON

4

10

40

ICE TONG AND BUCKET

1

180

180

5,145

FURNITURE

153,990.00

CUTLERIES

GLASSWARES

340

University of Santo Tomas College of Tourism and Hospitality Management WINE GLASS

4

40

160

WATER GOBLET

4

35

140

DINNER PLATE

4

28

112

COFFEE CUP

4

15

60

SAUCER

4

18

72

AIR CONDITIONER

1

25, 505

25,505

MIRROR

1

1,100.00

1,100

BATHROOM SETS

1

5,000.00

5,000

TABLE LAMPS

1

1,950.00

1,950

TELEVISION

1

20,000.00

20,000

TOILET BOWL

1

2,250.00

2,250

WASTE BASKET

2

300

600

REFRIGERATOR

1

7,150.00

7,150

GARMENT HOOK

2

150.00

300

Hairdryer

1

530

530

Floor Towel

2

89

178

Bathtub

1

13000

13,000

Mirror for Cr

1

800

800

Telephone

1

1940

1,940

Digital alarm clock

1

200

200

Digital Safety Deposit Box

1

13,200

13,200

Flashlight

1

500

500

Shower Curtains

1

350

350

TOILET SINK

1

1500

1,500

SHOWER

1

1999.75

2,000

FAUCET FOR SINK

1

1899.75

1,900

Bath Towel

2

159.75

320

Face Towel

4

69.75

279

Bathrobe

2

949.75

1,900

carpet

1

1,500

1,500

cooking pan

2

600

1,200

induvtion cooker

1

3,428

3,428

microwave oven

1

3,600

3600

300

CHINAWARES

244

OTHERS

Total per Suite Total for all Suites

EVENTS HALL

102,451 269,393

48

12930840

University of Santo Tomas College of Tourism and Hospitality Management ITEM

QTY.

UNIT PRICE

AMOUNT

26 WATTS PIN LIGHT

25

P165

P4125

DIRECTIONAL PIN LIGHT

9

P260

P2340

ACCENT CHAIR

2

P5,300

P10,600

SIDE TABLE

1

P3,500

CONFERENCE TABLE

1

P7,560

CONFERENCE CHAIR

8

P3,000

P4,000

EMERGENCY LIGHT

6

P1,900

P11,400

SUBTOTAL

LIGHTING P6465.00

FURNITURE

P37,060.00

Total Cost

P284,245.00

FRONT OFFICE ITEM

QUANTITY

UNIT COST

TOTAL COST

COMPUTER

2

30000

60000

DESK LAMP

3

140

420

PRINTER

2

3650

7300

FAX MACHINE

1

4950

4950

TELEPHONE

2

1795

3590

BANK NOTE COUNTER

2

3000

6000

FAKE MONEY DETECTOR

2

11,500

23000

CREDIT CARD READER

2

1800

3600

CASH

1

12000

12000

CLOCK

3

400

1200

TOTAL

122060

LOBBY AREA ITEM

QTY.

UNIT

AMOUNT

SUBTOTAL


48

165

7,920

STANDING LAMPSHADE

2

800

1,600


12

260

3,120

TRACK LIGHT

4

1,250

5,000

3

20,000

60,000

FURNITURE 3 SEATER SOFA

17,640

University of Santo Tomas College of Tourism and Hospitality Management ARM CHAIR

2

9,500

19,000

SIDE TABLE

2

4,200

8,400

CENTER TABLE

1

7,500

7,500

METAL DETECTOR

2

24000

48,000

IN/OUT AIRCONDITIONER

4

2500

10,000

37" FLAT SCREEN

1

76990

76,990

94,900

OTHERS

TOTAL

134,990 247,530

CONFERENCE HALL (two function halls) EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

AIR CONDITION

4

25,000

100,000.00

CHAIRS

50

2,750

137,500.00

FLUORESCENT LIGHTS

6

300

1,800.00

LAPTOP

1

100,000

100,000.00

LCD PROJECTOR

1

90,000

90,000.00

LONG TABLE

2

10,050

20,100.00

PIN LIGHTS

10

200

2,000.00

WASTE BASKET

2

200

400.00

WHITE BOARD

1

450

450.00

TOTAL

452,250.00

LOCKER ROOMS EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

LOCKER CABINET

5

5,000

25,000.00

FLUORESCENT LIGHTS

6

200

1,200.00

WASTE BASKET

2

200

400.00

TOILET SINK

2

1,500

3,000.00

TOILET BOWL

2

2,000

4,000.00

TOTAL

LAUNDRY

33,600.00

University of Santo Tomas College of Tourism and Hospitality Management EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

INDUSTRIAL WASHING MACHINE

1

150,560

150,560

DRYER

1

105,390

105,390

PRESSER

1

10,058

10,058

TOTAL

266,008

PUBLIC RESTROOM EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

AIR CONDITION

2

25,000

50,000

FLUORESCENT

4

200

800

HAND DRYER

2

5,000

10,000

TOILET BOWL

6

2,000

12,000

TOILET SINK

4

1,500

6,000

TOTAL

78,800

ROOM SUPPLIES EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

BATH SOAP

250

12

3,000.00

BLANKETS

250

50

12,500.00

LINEN

250

50

12,500.00

PILLOW CASES

500

15

7,500.00

SHAMPOO

250

15

3,750.00

TISSUE

100

10

1,000.00

TOOTH BRUSH

100

10

1,000.00

TOOTH PASTE

100

7

700.00

TOTALS

41,950.00

OFFICE SUPPLIES EQUIPMENT

QTY

UNIT PRICE

TOTAL COST

BINDER SUPPLIES

3

150

450

BOND PAPER/ REAM

5

220

1,100

CALCUTATOR

2

400

800

CASH VOUCHER

5

24

120

COLUMN BOOK

2

30

60

CUTTER

1

23

23

University of Santo Tomas College of Tourism and Hospitality Management DATE STAMP PAD

2

80

160

DESK ORGANIZER

2

150

300

FILE BOX

2

154

308

FILE CASE

4

65

260

FILE FOLDER

10

30

300

INDEX BOX

1

89

89

PAD PAPER

5

25

125

BALL PEN

10

7

70

PENCIL

10

6

60

PENTEL PEN

2

30

60

PUNCHER

2

55

110

RECORD BOOK

1

85

85

TOTAL

4,480.00

OFFICE ROOM Description

Quantity

Unit cost

Total cost

AIR CONDITIONER

2

25,000.00

50,000.00

COMPUTER CHAIR

8

2,000.00

16,000.00

COMPUTER SET

8

40,000.00

320,000.00

DESK

8

5,000.00

40,000.00

DESK LAMP

8

600

4,800.00

FAX MACHINE

2

7,500.00

15,000.00

FILE CABINET

3

7,000.00

21,000.00

FLUORESCENT LIGHTS

8

300

2,400.00

OFFICE CHAIRS

8

3,250.00

26,000.00

Total cost of room

545,200.00

TRANSPORTATION ITEM

QUANTITY

UNIT COST

TOTAL COST

CAR

1

700,000.00

700,000.00

VAN

1

1,100,000.00

1,100,000.00

TOTAL

1,800,000.00

Building Cost Rate per Floor (in

Area per floor

Total floor area

Total (in

University of Santo Tomas College of Tourism and Hospitality Management Hotel Building Events Hall TOTAL Building Cost Depreciation (25 years)

Peso) 23,000.00 20,000.00

(sq.m) 780 600

(sq.m) 11700 600

TOTAL CONSTRUCTION COST

Peso) 269100000 12000000 281100000 11244000 Php 281,100,000

OTHER EQUIPMENTS NO. OF EQUIPMENT Generator Service Car Service Van

UNITS 10 units 1 unit 1 unit

UNIT COST P 80,000.00 P 700,000.00 P1,100,000.00

TOTAL COST P 800,000.00 P700,000.00 P1,100,000.00

TOTAL EQUIPMENT COSTS

P2,600,000.00

TOTAL FIXED ASSETS

P575,850,783.00

TOTAL DEPRECIATION OF FIXED ASSETS

P 62,706,043.57


III. Proposed Cash Flows

IV. Proposed Balance Sheet


V. Proposed Income Statement


R evenues R oom s R e n t in c o m e : Food and Be

VI. Financial Projection and Analysis



Chapter IV TECHNICAL COMPONENTS

A. Physical Components

University of Santo Tomas College of Tourism and Hospitality Management Room Name: Front Office Relationship to other Rooms: This room will be used to entertain guest and serve as a reception area. Description of Use: Act as the public face of the hotel, primarily by greeting hotel patrons and checking in guests. Provides assistance to guests during their stay, completes their accommodation, food and beverage, s and receives payment from guests. Finishes: It should include space for a minimum of two workers. Walls will be treated with vinyl wall covering. Room Name: Linens Storage Room Relationship to other rooms: Description of Use: Linens Storage Room is designed for storing different types of linens. This room provides a space for the proper storage of the linens for the linens to be kept sanitized or sterile. Finishes: Marine Plywood Ceiling, Lighting (Fluorescent lamps), Vinyl concrete walls, Satin finish paint, Interior concrete floors covered with tiles. Room Name: Dry Storage Room Relationship to other Rooms: Easy access for the kitchen and cook staffs in finding dry goods for cooking. Description of Use: This room will be used to store all received dry goods and for separation from the wet goods. Room Size: Finishes: Walls must be structural glazed tile for ease of cleaning to avoid molds. Floors must be slip-resistant to avoid accidents and breakages. Cabinets must be at least six (6) inches off the ground to avoid contamination and rusting of some other canned goods. Room Name: Employee’s Lounge/ Locker Room Relationship to other Rooms: Must have an easy access to the Housekeeping Department and the istration Office.

University of Santo Tomas College of Tourism and Hospitality Management Description of Use: This room will be used by the employees to take a bath, to eat, to rest and even have their coffee break here. This lounge is designed purely for the hotel’s employee and not for the Guest. Finishes: The wall must be structural glazed tile for ease of cleaning. Floors must be quarry tile with slip resistant qualities. Ceiling must be high enough for the air to circulate. The shower rooms are available for the employees use as well as the locker rooms for both male and female. The room must have a fire exit and a lobby to the employees coming in and out of the lounge and for security purposes. Room Name: Lobby Relationship to other Rooms: A big access to all the hotel rooms and facilities. In this place, the guests are first welcomed. Description of Use: This room will be used to accompany and welcome guests to the hotel premises with a very high security level to ensure guests safety. In this room the guests can chill and relax while waiting. Finishes: The room must have a state of the art design quality to portray the hotel’s theme, vision and mission. Floor must be of good tile quality, pleasing to the eyes and slip-resistant. High ceiling is required in order to project a good architectural design. Must be accessorized with beautiful chandeliers and small spot lights at every side of the ceiling to lighten the hotel very well. Walls must be of good quality materials that can accentuate the glamour of the hotel. Room Name: Hotel Conference Center Relationship to other Rooms: This is designed to hold events, gatherings, and conferences for guests. Description of Use: This room will be used to accommodate a large number of people who needs to meet in one place for a certain purpose like birthdays, weddings, parties, meetings, conferences, and the like. Finishes: The room must have carpeted floors, state of the art lighting facilities, and sound proof walls and ceilings that will help minimize the noise of the events inside the conference center.

University of Santo Tomas College of Tourism and Hospitality Management Room Name: Guest Room Relationship to other Rooms: Adjacent to other type of rooms and similar to other standard rooms. Description of Use: This room is intended for guests’ stay with affordable rate. Featuring a queen size bed with 19” high definition plasma television, fully stocked mini-bar, coffee maker, and down comforter. Additional In-room conveniences include speaker telephones and wireless internet access Finishes: Floors must be carpeted. Walls are designed with artistic paintings and ceilings are high enough in order for the air to circulate, designed with smoke alarm and both are sound proof. Bathroom floors must be of quarry tile with slip resistant quality equipped with modern bathroom facilities. Room Name: Space for Coffee Shop and Restaurant for Lease Relationship to other Rooms: Space available for lease intended for coffee shop and restaurant that cater to guests. Description of Use: it will be used as a venue for dining Finishes: Cemented flooring and high ceiling is required. Later finishes must be applied depending on the theme of the possible lessee. Room Name: Garbage Room Relationship to other Rooms: The garbage room provides area for waste disposal from all over the different parts of the hotel. Description of Use: This will be used as an area for the disposal of all kinds of wastes, further segregated, and disposed. Finishes: Tiled flooring designed for easy cleaning and sanitation due to the bacteria that wastes could bring.

University of Santo Tomas College of Tourism and Hospitality Management Room Name: Delivery Dock Relationship to other Rooms: The delivery dock provides area for receiving supplies for the different hotel operations. Description of Use: This will be used as an area for receiving supplies. Finishes: Tiled flooring designed for easy cleaning and sanitation which is required by HAC for receiving supplies. Room Name: Spa Relationship to other Rooms: The spa provides area for wellness and relaxation. Description of Use: This will be used as an area of spa services for hotel guest. Finishes: Acrylic Finish for quality coating for wood decks, docks and siding. This provides a tough, durable, lustrous finish that enhances the natural appearance of the wood with unsured protection from the most severe ultra-violet environments. Room Name: Fitness Gym Relationship to other Rooms: The fitness gym provides area for work-out sessions. Description of Use: This will be used as an area for work-out. Finishes: Urethane wood floor finish, gymnasium floor finish. High solid wood floor coating has excellent resistance to rubber burns and marks. Room Name: istration Office Relationship to other Rooms: The istration Office provides an area for the duties of an in exercising the executive functions of the position. Description of Use: This will be used as an area for receiving. Finishes: It should include space for office works of sixteen workers. Walls will be treated with vinyl wall covering. Partition walls would be installed to provide privacy for different istration positions.

University of Santo Tomas College of Tourism and Hospitality Management B. Electrical Layout 1. Space Allocation Hotel Lobby Restaurant/Coffee Shop Gym/Spa Pool Area Housekeeping A Centauri Office Standard Room Suite Room Presidential Suite Room Parking Receiving Dock Events Hall Function Room Public Restroom Locker Room

University of Santo Tomas College of Tourism and Hospitality Management 2. Interior Design INSERT HERE

University of Santo Tomas College of Tourism and Hospitality Management 3. Bubble Diagram

ENTRANCE

LOBBY

COFFEE SHOP/ RESTO

KITCHEN

PANTRY

FUNCTION ROOMS

FRONT OFFICE

LOCKER ROOM / EMPLOYEES’ LOUNGE

ISTRATIVE OFFICE

GARBAGE ROOM

HOUSEKEEPING STORAGE

ELEVATOR

PUBLIC RESTROOMS GYM / WELLNESS . AREA / SWIMMING POOL

ROOMS

STORAGE AREA LINEN ROOM RECEIVING AREA LAUNDRY ROOM DELIVERY DOCK

EMPLOYEES’ ENTRANCE

TECHNICAL ROOM

The diagram shows the adjacency of each room in the hotel. The entrance is adjacent to the lobby which is in direct access to the front office, coffee shop and to the public areas of the hotel such as the public restrooms and function rooms. The front office automatically accepts the guests and complies to their needs in coordination with the different departments of the hotel primarily the istrative and housekeeping department in cooperation of the technical department, receiving and delivery dock. Contiguous to the front office is the elevator that transports guest to the rooms and to other public areas in the hotel. The storage area, kitchen and pantry area is placed near the coffee shop. Employee’s entrance, lounge and locker room is in a connecting manner to the housekeeping department.


4. Adjacency Matrix The table below states the list of functional areas located at A Centauri Hotel and its Adjacency Matrix. Through this, we are able to determine what functional areas need to be located next to each other. The larger the number, the more important it is the two functional areas to be located adjacent to each other Figure 4.1: Ground Floor Adjacency Matrix L Lobby Coffee shop/ Restaurant Function Rooms Front Office Kitchen Locker Room Pantry Receiving area Delivery dock Employees entrance Garbage room . Office Housekeepin g Storage Linen room Laundry room Technical room

CS/ R 3

3

FR

FO

K

LR

P

RA

DD

EE

GR

AO

LR

3 2

HK G 2 2

TR

2 2

LA R 2 2

2 3

3 3

0 2

0 1

1 0

0 0

0 0

0 1

1 3

3

2

1

3

1

1

1

1

3

2

2

2

2

0

1 1

3 3 2

0 0 3

0 0 3

0 0 3

1 1 3

3 3 0

2 2 2

2 2 2

2 2 2

2 2 2

1

1 3

1 1

1 1

3 1

2 1

2 1

2 1

2 1

1

1

1

1

2

1

1

3

1

3

3

3

3

0

3

3

3

3

0

0

0

0

3

3

3

3

3 3

3

3

3 0 2

3 3 2

3 3 1

0 0

2

2 0

3 0

2 0

1 0

3 0

2 3

1

0

0

0

0

0

3

1

3

2

1

0

0

0

3

1

1

1

1

3

1

1

1

3

1

1

1

3

3

2

3

3

3

0

3

1

1

1

0

2

2

2

2

2

2

2

1

1

3

3

0

2 2

2 2

2 2

2 2

2 2

2 2

2 2

1 1

2 1

3 3

3 3

0 0

3 3

3

2

2

2

2

2

2

2

1

1

3

3

0

3

3

2 2

3

The ground floor of A Centauri Hotel has a total of 16 functional areas and each area is strategically located to their ideal location. The results of the Floor Adjacency Matrix are the following. The Front Office is adjacent to the Hotel Lobby to make it easy for the guests to access the Front Office especially those who are checking-in in the hotel. The Coffee shop is also adjacent to the lobby to provide an area for hotel guests to socialize with each other and to attract more customers. The Function rooms are adjacent to the lobby and front office to make it

University of Santo Tomas College of Tourism and Hospitality Management convenient for the participants/guests in proceeding to the said facility. The kitchen area is situated next to the coffee shop and function rooms for safety and efficient flow of work. Figure 4.2: 2nd Floor Adjacency Matrix G/W Gym/Wellness area Pool area w/ Jacuzzi Male/ Female sauna Spa Office Lobby Lockers C.R. Lounge Housekeeping Storage

1 2 1 0 1 3 3 2 0

PAJ 1 3 3 1 0 1 3 1 2

MF/S 2 3 3 1 0 3 3 1 0

S 1 3 3 1 1 2 3 1 0

O 0 1 1 1 3 0 1 2 1

L 1 0 0 1 3 0 2 2 0

Lo 3 1 3 2 0 0 1 0 0

CR 3 3 3 3 1 2 3 0 0

LOU 2 1 1 1 2 2 1 3

HS 0 2 0 0 1 0 0 0 1

1

The second floor of A Centauri Hotel has a total of 10 functional rooms and each are located to their ideal areas on the floor. The results of the Floor Adjacency Matrix on the second floor are the following. The Gym/Wellness area is adjacent to the Locker room and the comfort rooms to make it simple for the guests to access their lockers and use the comfort room whenever they need to. Spas, pool area with Jacuzzi and male/female sauna are adjacent to each other for the guests’ convenience to transfer from one area to the other.


5. Uniforms A. Front Office

B. istration Office


C. Housekeeping


C. Plumbing Layout Please Insert Here



D. Floor Plan A. Ground Floor Plan It is composed of: •

Hotel Lobby

•

Elevator

•

Hotel Front Desk

•

Public Restroom

•

Restaurant/Coffee Shop

•

Locker Room

•

Events Hall

•

Housekeeping

•

Parking

•

A Centauri Office

•

Receiving Dock


B. 2nd Floor Plan

It is composed of: •

Gym/Spa

•

Pool Area


Locate on the second floor plan are the amenities that A. Centauri offers to their valued guests. These amenities include the indoor swimming pool and Jacuzzi, as well as the commercial spaces that are available for lease which includes the spa, the gym, and the aerobics center. C. 3rd Floor Plan

It is composed of:


4 Presidential Suites

•

Standard Room

The presidential suites are located on the four corners of each floors in between the suites are the standard rooms. The elevator, the staircase and the fire exits are located at the center.


D. Typical 4th – 15th floor plan It composes of: •

Suites

•

Standard rooms


The suites are located on the four corners of each floors in between the suites are the standard rooms. The elevator, the staircase and the fire exits are located at the center.

University of Santo Tomas College of Tourism and Hospitality Management D. A Centauri Events Hall floor plan


E. Establishment Layout A Centauri Hotel Proposed 3 Star Hotel

Ortigas Center, Pasig City



Chapter V OPERATIONAL COMPONENTS

A. Mission A Centauri Hotel is committed in transforming the experience of our customer living through experiencing amazing comfort and excellent friendly service. We will pleasantly surprise all our customers with our beautifully designed and highly functional properties that are inviting and

University of Santo Tomas College of Tourism and Hospitality Management comfortable that will exceed the expectations of our guests. We aim to give delight to our customers each and every time. B. Vision A Centauri is known for exemplary service by offering best and consistent products and Senior Executive Director

services to our customers. It is also known as an innovator and leader amongst the hospitality business and is regarded Executive as the best hotel to work in the whole country by being committed as Assistant

the employer choice in the hospitality industry. C. Philosophy General Manager

Human Resource Manager

Human Resource Staff

A Centauri is derived from the word Alpha Centauri which is a triple-star system that is the Sales and Marketing

Public Relations Officer

brightest celestial object in the constellation ManagerCentaurus.

Artoffering Director only remarkable We have chosen to specialize within the hospitality industry by

experience and exceptional quality. Our greatest asset, and the key to our success, is our people. Housekeeping Manager

Housekeeping Supervisor

D. STANDARD OPERATING PROCEDURES Room Attendant

Article 1: Establishment

Housema n

L inen/Laundry Attendant

Senior Receptionist Office AFront Centauri Hotel aims to please all our customers with ourReceptionist well designed and highly

Manager

functional properties that are inviting and comfortable. Thru upholding and carrying out of our Valet Attendant self- proclaimed responsibilities, we would like to satisfy our guests and patrons with our exemplary service. Controller

ing Clerk Night Audit

Article 2: The Hotel Management A. Organization Chart Over-all Technician

Food and Beverage Manager

Operation al Repair and Maintenance

Food and Beverage Director Food and Beverage Service Consultant

General Cashier


B. Duties and Qualifications The Hotel Personnel system combines work objectives in a logical and efficient manner, outlines communication structure, establishes a clearly delineated chain of command, and establishes unity of command.

University of Santo Tomas College of Tourism and Hospitality Management The hotel establishment will be headed by a Senior Executive and under him are different departments. These departments will include the General Management, Housekeeping, Front Office, Food and Beverage, Finance, and Technical. Each department will be further divided into different areas to ensure 100% customer service. It will be approximately composed of 1 Senior Executive, 6 department heads and 45 employees distributed to the different departments. Employees will be screened carefully and are expected to possess qualities matched for their respective positions to guarantee good quality service. A good hotel should have a good set of employees. Because of this, we will only be hiring qualified applicants that will be able to fulfill their duties and responsibilities with the best that they could. Here are some of the Employees’ duties and responsibilities together with some of the qualifications: General Manager •

Manage the hotel's business plan or direction

•

Hire and train new staff

•

Handle requests and complaints from guests

•

Keep records, plan budgets and deal with s

Qualifications: •

The General Manager will ideally come from an existing 4 star hotel background

•

Must be able to clearly demonstrate within their career to date a charted history of results covering all management levels

•

Should be able to lead from the operational floor as well as commercially controlling all financial budgets in line with agreed costs

Asst. General Manager •

Assist the general manager with a market analysis.

•

Informing the front desk staff about rate structure, and know how to implement yield management policies and procedures.


Assist with the training of the front desk staff to successfully perform all front office operations, and revenue management and central reservations procedures.

Qualifications: •

2 years of project istration experience preferred.

•

Experience with customer service provision or client relations required.

•

Experience and eagerness to work in a team environment required.

•

Previous experience in property management field is a plus.

•

Professional training may substitute for experience.

Sales and Marketing Officer •

Manage sales team and marketing/creative services team

•

Maintain effective prospecting, task tracking and revenue projection systems

•

Create a structure for relationship management of institutional customers including identification of key s for various centers of influence

Qualifications: •

Highly analytical -- math, economics, and science majors preferred.

•

Strong Math Aptitude scores

•

Ambitious, motivated, ability to problem-solve

•

Entrepreneurial and motivated by creating a big company

•

B.A/B.S degree (1+ years business experience a plus)

•

Excellent verbal and written communication skills

•

Internet savvy and technically inclined.

•

High competence computer skills, Microsoft Word, Excel, PowerPoint

•

Strong organization and execution skills, and attentive to details

•

Works well independently and collaborates well within a team

Front office supervisor •

Supervise Front Office staff.

•

Close out Front Desk bank at the end of shift.


Handle check-in and check-out of hotel guests.

Qualifications: •

College graduate; Male or Female; 23-28 years old;

•

Personable; with excellent communication skills;

•

Height requirement: Male-at least 5'7; Female - at least 5'4

•

Preferably with at least 2 years work experience in the same field;

•

With good leadership skills;

•

Customer service oriented.

Public Relations Officer •

Provide istrative

•

Handle customers’ inquiries

Qualifications: •

Minimum of 5 GCSEs at grade C or above or equivalent, or relevant work experience

•

Committed to providing excellent customer service in the public sector.

•

Excellent telephone manner.

•

Good communication skills, both written and verbal.

•

Good organizational skills and an ability to prioritize own workload.

•

Ability to work as part of a busy team

•

Flexibility

•

Accurate data inputting skills and attention to detail.

•

Keyboard/IT skills, in particular experience in the use of word-processing and data base packages.

Sales consultant •

Prospecting and closing new business using a consultative sales method


Offering local businesses a multimedia array of recruitment solutions including Internet Job Postings

Qualifications: •

College level; male or female; 22-32 years old;

•

Pleasing personality with excellent communication skills;

•

Experience in hotel/service industry an advantage;

•

Dynamic

•

customer-oriented

•

Travel experience is a plus; with sales experience;

•

Able to work during weekends and evening schedules.

Housekeeping Supervisor •

Selects, trains, and evaluates the work performance of subordinate housekeeping staff

•

Prepares work schedules, approves vacations, and provides for staffing services during contingencies

Qualifications: •

A previous working experience of at least three years in other housekeeping jobs is needed for you to qualify for housekeeping supervisor jobs.

•

Completed a course in Hospitality Management.

•

Pleasing personality with excellent communication skills

•

Customer-oriented

•

Able to work during weekends and evening schedules.

Front Desk Clerk •

Responsible for checking guests in and out of the Hotel.

•

Issues room keys, pamphlets, discount cards, etc.

•

Works in conjunction with the bell staff to assist guests to their rooms.

•

Answers various questions from guests.

Qualifications:


6 months-1 year experience in Hotel Environment

•

Basic computer skills

•

Previous customer service or hospitality experience

•

Reliable telephone, transportation and valid Washington driver's license

•

Speak, read and write English

•

Punctuality

Food and Beverage Manager •

able for the efficient operations of the Food and Beverage Division, by ensuring the highest quality of food and beverage service of the Hotel.

•

Responsible for maintaining the highest possible departmental revenues and profit margin.

Qualifications: •

Degree holder

•

Experience in hotel or fine dining restaurant

•

Will handle dining and kitchen menu planning

•

Good verifiable employment records

•

Effective leader and motivator

•

Service oriented and hardworking

Laundry Attendant •

Ensures the hotel is ready for operation by thoroughly cleaning, with cleaning agents, folding, and stocking all linens utilized in the hotel.

•

Maintains an on hand inventory of all linens utilized within the hotel.

•

Communicates any deficiencies in equipment immediately.

Qualifications: •

Must be able to work standing for extended periods of time and able to perform repetitive tasks with accuracy.

•

Must be reliable, punctual, and able to work as scheduled; must be alert and safetyconscious.


Must possess the ability to work with a variety of people and in cooperation with coworkers efficiently and effectively.

•

Must be alert and safety conscious at all times.

•

Must possess the ability to comprehend and adhere to Canyon Ranch's standards of safety and cleanliness.

Guest Relations Officer •

Assures highest possible level of guest satisfaction.

•

Responsible for capturing sales through reservations and sales inquiries.

•

Coordinates front office activities to assure that guest service standards are consistently met and optimum number of rooms is occupied.

Qualifications: •

Male or Female; 21-25 years old; single;

•

Graduate of HRM and/or Tourism

•

Personable; with excellent communication skills;

•

Preferably with 1 year work experience in the hotel industry;

•

Customer service oriented

University of Santo Tomas College of Tourism and Hospitality Management C. Table of Salaries

Department/Position Senior Executive Director Executive Assistant GENERAL MANAGEMENT General Manager Secretary/Assistant Human Resource Manager Human Resource Staff Sales and Marketing Manager Public Relations Officer Art Director HOUSEKEEPING DEPARTMENT Housekeeping Supervisor Room Attendant Houseman Linen/Laundry Attendant FRONT OFFICE DEPARTMENT Front Office Manager Senior Receptionist Receptionist Valet Attendant FINANCE DEPARTMENT Controller ing Clerk Night Auditor General Cashier TECHNICAL DEPARTMENT Over-all Technician Operations Staff Repair and Maintenance Staff FOOD AND BEVERAGE DEPARTMENT Food and Beverage Director Food and beverage Service Consultant SUB TOTAL Security GRAND TOTAL

Monthly

Total

Yearly Salaries

Yearly Salaries

Salary 100,000 83,000

Monthly 100,000 83,000

Individual 1200000 996000

Department 2,196,000

1 1 1 2 1 1 1

50,000 13,000 37,000 19,000 35,000 35,000 29,000

50,000 13,000 37,000 38,000 35,000 35,000 29,000

600,000 156,000 444,000 456,000 420,000 420,000 348,000

1 10 2 4

30,000 12,000 12,500 12,000

30,000 120,000 25,000 48,000

360,000 1,440,000 300,000 576,000

1 2 4 2

35,000 25,000 22,000 12,000

35,000 50,000 88,000 24,000

420,000 600,000 1,056,000 288,000

1 2 1 1

40,000 25,000 30,000 24,000

40,000 50,000 30,000 24,000

480,000 600,000 360,000 288,000

1 2 2

15,000 12,000 11,500

15,000 24,000 23,000

180,000 288,000 276,000

1

18,000

18,000

216,000

1 47 5 52

18,000 572,000 11,500 583,500

18,000 899,000 57,500 956,500

216,000 12,984,000 690,000 13,674,000

Number of Employee s 1 1

2,844,000

2,676,000

2,364,000

1,728,000

744,000

432,000

12,984,000 13,674,000

University of Santo Tomas College of Tourism and Hospitality Management Article 3: Services A. Management Services recognizing that a ion for excellence cascades from the upper levels of an organization, A Centauri has carefully selected the of its executive team. A Centauri's leadership will be composed of some of the most talented professionals in the hospitality industry. B. Pre-planning Pre-planning is of great importance in determining the most strategically advantageous products, services and facilities. Projection Costs are developed to control the costs and provide a value return to both owners and guests. Market research is conducted to keep up with changing trends so that adjustments can be made to existing strategies in the increasingly competitive environment. C. Marketing A Centauri Hotel's Management will focus on the growing revenue for hotel owners by providing appropriate marketing decisions. This will be ed by updated occupancy rate and average room rate where the overall yield of the guests will be monitored therefore ensuring profitable operations. Peak promos will be made for a more affordable and stress free hotel experience. Off-peak promos will also be formulated to ensure the continuity of generating revenue. D. Branding A Centauri Hotel Management Team has established its own brand name and corporate identity to stand uniquely in the marketplace as a distinctive and widely recognized logo. E. Manpower and Training A Centauri Hotel Management will ensure that employees are treated fairly and with dignity. The management applies fair labor practices, while respecting the national and local laws of the country. We will embrace diversity in the workplace and provide equal opportunity in all aspects of employment. Training will be conducted in accordance with the guidelines documented in our comprehensive Standard Operating manuals.

University of Santo Tomas College of Tourism and Hospitality Management F. Environmental Awareness A Centauri Hotel Management will conduct control policies regarding environment care through effective waste management. Our day to day operations will be monitored by sanitary procedures to ensure clean and safe areas for employees and guests. Article 4: Harassment It shall be illegal, under the context of this SOP, and within this organization, to carry out any form of harassment on any other person. Harassments include, but are not confined to, mental, verbal, physical, or sexual harassment. Offenders of this Article will be punished to the furthest extent of the law and dismissed from A Centauri Hotel Team. Article 5: Hotel Policies A. Reservation Deposit - this is to secure a room reservation with the Hotel, a valid credit card number will be required and kept on file. In lieu of a credit card number, guests may send a deposit equivalent to the first night’s stay. B. Cancellation Policy - the hotel will request that guest’s us at least 48 hours prior to their arrival date should they wish to cancel.

C. Guest Check-in and Departure - the Guest check-in – 2 pm, check-out – 12 nn. D. Smoking Policy - the Hotel is proud of the fact that each of our guest rooms are smoke-free. Guests found to be smoking in guest rooms will be charged PHP 12,000.00 per day for deepcleaning. E. Children – the hotel welcome children of all ages as our very special guests. There is no additional room charge for children under the age of 12.

University of Santo Tomas College of Tourism and Hospitality Management F. Pets – the hotel apologize that pets are not permitted at the Hotel, with the exception of service animals for guests with special needs. G. Disabled Guests -the Hotel will features three wheelchair accessible guest rooms with walk-in showers. H. Alcoholic Beverage - Alcoholic beverage service is restricted to those below 18 years (with valid identification). I. Age Requirement Policy - please note that the minimum age for guest registration is 18 years of age. J. Fire Safety Policy - the hotel will be fully equipped with smoke detectors and emergency evacuation plans in all rooms and public areas. K. Baggage Service - guests arriving individually are greeted at the front door by a Bell person and given a claim check for their luggage. Group arrivals are subject to a mandatory baggage handling charge, Php 300.00 per person and are subject to change. This charge covers the handling of baggage both in and out of the hotel. L. Room Deliveries - items can be placed inside the sleeping rooms (not outside or under the door) after a guest has checked in. Items will not be delivered prior to arrival. The Hotel will charge, Php 150.00 per item, per room for all deliveries, subject to change. M. Guest Room Phone Charges - the hotel will apply Php 150.00 per room/per day charge which includes all unlimited local and toll free calls, use of calling cards, and collect calls. Third party and direct dial long distance calls are PLDT Operator Assisted rate plus 55% per call. N. Printed Materials - the hotel requests that all printed materials concerning hotel receive approval from your Sales staff prior to sending to your attendees.

University of Santo Tomas College of Tourism and Hospitality Management O. Food and Beverage Guarantees - guaranteed numbers of attendees for all functions must be received by the Catering Manager three business days prior to the function and four business days for functions on Sundays and Holidays. Meeting Group will be charged the guaranteed number of attendees or the number of people actually served, whichever is greater. P. Shipping and Receiving - shipments to the Hotel more than three days in advance of the arrival date cannot be accepted. Shipments that require special handling should be coordinated with the Convention Services Manager or the Business Services Center prior to shipping. C.O.D. shipments or shipments that require a fork lift to unload will not be accepted. Q. Signage and Display Advertising - Hotel retains exclusive rights to all display advertising within the function space and all other space on the Hotel property. R. Access and right to enter - Representatives of Hotel may enter upon and have access to the Function Area at any time. Additionally, officers and authorized employees of governmental agencies may enter the Function Space at reasonable times, when necessary, in the performance of their official duties. S. Damage to properties - Meeting Group shall be liable for any damage, normal wear and tear excluded, to the Function Space, or to any other real or personal property of Hotel, caused by the act or omission of Meeting Group, its agents, directors, shareholders, employees, , attendees, contractors, volunteers, or performers. T. Fire Safety - the hotel warrants that it has hard-wired smoke detectors in each sleeping room and meeting room and an automatic sprinkler system in compliance with the Fire code of the city government. U. Liquor Liability - the Hotel agrees that its employees and agents shall, at all times, comply with all federal, state and local laws pertaining to the sale, service or furnishing of alcoholic beverages, including, but not limited to, the local law requirement that all employees who serve alcoholic beverages attend a comprehensive alcohol awareness training program.

University of Santo Tomas College of Tourism and Hospitality Management Article 4: Discrimination Policy Discrimination on any level because of gender, race, religion, cultures, social status, ages or handicap, is against this SOP, and against the law. Anyone found violating this article will be terminated immediately. Article 5: Uniform Standards A Centauri provides each department a distinctive set of uniform that would identify an employee in their assigned department. Uniforms should be worn according to the uniform code of each department at all times inside the hotel premises. Article 6: Shift Hours A Centauri Hotel will have three shifts namely the Day time shift which will run from 7 am to 3 pm, the Mid shift starts at 3 pm and ends at 11 pm and the Grave Yard Shift or the Night Shift that will run from 11 pm to 7 am. istrative Employees will be working from 8 am to 5:30 pm that includes two 15 minute break and 1 hour lunch break, which are the regular office hours. Article 7: Probationary A. Time Clocks and Time Cards - all employees are provided with weekly time card which they are required to punch in their time card and only their time card when they report to work and punch out when they leave. These time cards will be the basis for computing their salaries that is why it is their responsibility to make sure that they had punch in and out their card and make sure that the time recorded is accurate. B. Work Schedules - will be posted a week advance of each work week. A Regular shift of work or a regular day-off can not always be granted because this depends on the changes that may occur. C. Payday - payback will be issued every 15th and 30th of the month after peak hours, which means, after 3:00 PM. Article 8: Code of Conduct

University of Santo Tomas College of Tourism and Hospitality Management A Centauri Hotel employees are expected to perform professionally while on duty, while on uniform, and even while off-duty. Employees’ area asked to conduct them with prudence and conviction at all times. Article 9: Health and Safety A Centauri Hotel is committed to protecting the health and safety of our customers, employees, suppliers and the public by providing a safe and healthy environment. All security and Fire/Life/Safety staff in the hotel are thoroughly trained for emergency situations. All employees are responsible and able for contributing to a safe working environment and fostering safe working practices. Article 10: Pregnancy Policy Any female employee who is pregnant must immediately notify her superior. The pregnant employee will be provided with Medical Leave of Absence (MEDLOA) for two months upon reaching the final semester of her pregnancy, and will be welcomed upon their return. Pregnant employees are not allowed to perform any tasks during the MEDLOA. Article 11: False Information Policy It shall be illegal within the context of this SOP to furnish or provide anyone with false information about the A Centauri Hotel, its employees, capabilities, or operating procedures. Article 12: Impersonation Policy It shall be illegal within the context of this SOP to impersonate any co-employee or officer of the Hotel. This practice could lead to discipline at some level within the boundaries of our House Rules and Regulations. Article 13: Discipline, Suspension and Dismissal From time to time, it is necessary to discipline employees and officers. Certain procedures like training and counseling are implemented to improve employee performance and discipline.

University of Santo Tomas College of Tourism and Hospitality Management Article 14: A Centauri Hotel respects the privacy of all its customers and business partners, and treats personal information (personal data) provided by guests as confidential. COST CONTROL PROCEDURES 1. Hotel Maintenance The housekeeping department will provide clean accommodation for the guests, determining an important part of the A Centauri Hotel's impact on the environment. A consistent product - both in the public spaces and in the guest rooms - has always played a vital role in achieving our hotel's success. The housekeeping department will benefit both guests and management by running its operation the “green way”. This means reducing sources (energy and water), recycling and reducing solid waste, reusing recycled materials, revising purchasing procedures, and assuring the freshness of the guestrooms’ air quality. 2. Sales Analysis An analysis of company sales requires that the data be disaggregated by type of room and accommodation services. Sales of each type of room must be studied by comparing them to industry sales HUMAN RESOURCE PROCEDURES A. Recruitment Process Employee recruitment process starts by screening the applicant's background thru his resume. The applicant will then undergo a series of tests, and will be assessed by the Human Resource Department. Needed requirements should be provided by the applicant before he will be hired and placed on the job. B. Benefits Benefits will be availed by regular employees in the company. Employees and those in the managerial position can avail of the following benefits: 1. Employee meal 2. Uniform

University of Santo Tomas College of Tourism and Hospitality Management -each employee will be provided with their corresponding uniforms. The hotel will be providing three sets for each employee. Shoes, stockings, and other accessories will be provided by the employees themselves. 3. Seminars and trainings care of the company 4. Transportation/ gas Allowance -Php2,000 transportation or gas allowance will be provided for each manager and employee every month 5. Break time -each employee is entitled to have their 15 minute break, one in the morning and another in the afternoon or in the night shifts. 6. Lunch breaks of one hour is given to each employee with every 8 hours of duty 7. Leave vacation and day-offs -each employee is enticed with the following: A. Vacation leave B. Sick leave C. Emergency leave D. Funeral leave E. Maternity leave


Chapter VI APPENDICES


Chapter VII REFERENCES

A Centauri Feasibility Study 43626i

Overview 26281t

More details 6y5l6z

Related Documents 3h463d

A Centauri Feasibility Study 43626i

A Feasibility Study 482q41

A Project Feasibility Study 6o218

Feasibility Study 31s4i

Feasibility Study 31s4i

Feasibility Study 31s4i