Ajanta Clock Mba Project Report Prince Dudhatra 4e4j6

cAjanta Quartz Ltd.

General 1

Informatio n

2

Ajanta Quartz Ltd.

INDEX

Sr. No. 1 2 3 4 5 6 7 8

Particular Introduction History & Development of Company Project at Glance Company Profile Management Team Award & Achievement Organization Chart Questionnaire

Pg. No. 3 4 5 7 9 11 12 13

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Ajanta Quartz Ltd.

INTRODUCTION In today’s competitive environment, time plays an important role. All the world moves forward on the “tick tick” of clocks. A famous proverb “time once lost cannot be recovered” says it all. Time is the biggest uncontrollable, though important factors in the hands of human beings. Considering the importance of time, human being have always tried to control; it. But a small step has been achieved by measuring time. There is a well known proverb that “Time and tide wait for none.” In modern world time has become the most precious thing. Today everybody feels shortage of time and everybody tries to run with the time, it becomes necessary to measure it. Their measurements are cloaks and watches. Thus clocks and watches have become necessary. The importance of diminished as watches and clocks make the whole world move on time.

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Ajanta Quartz Ltd.

HISTORY & DEVELOPMENT OF COMPANY Ajanta Quartz was established in 1971 by a person named Mr. O.R.Patel with the of his son Mr. Pravinbhai O. Patel which is situated at Morbi, Rajkot district, Gujarat which is known as Switzerland of India as it is very famous for manufacturing of wall clock. Shri O.R.Patel has realized the demand for the potential market for wall clocks which provide him to start “Ajanta Transistor Clock mfg. co.” Initially they started production of 15-20 mechanical wall clocks per day by 22 workers with initial investment of Rs.180000. In 1978, with the advent of striking winding clocks, the started making striking winding clock. In the year 1982, ORPAT started manufacturing one day Alarm time pieces. All these clocks were manufacturing up to the year 1987. In the year 1988, QUARTZ Revolution came into the world. In order to remain astride with the latest development, the company’s chairman Mr. O.R.Patel went to Japan, Taiwan and Hong and brought the QUARTZ technology to India. In the year 1990, ORPAT was the first Indian company to manufacture musical clocks. Today, ORPAT is no longer manufacturing transistor clocks. Now it uses the latest technology to manufacturing Quartz clocks. In the year 1994, the company has entered in the manufacturing of electronic calculators and Quartz Time Pieces. The annual turnover of Ajanta Ltd. exceeds 200 crores. It has earned the unique distinction of becoming the largest manufacturing of Quartz clocks not only in India but also in the world. The company’s shared in Quartz clocks in India is about 70%.

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Ajanta Quartz Ltd.

PROJECT AT GLANCE Name of the Company:

Ajanta Quartz Limited

Year of commencement:

1971

Location:

AJANTA QUARTZ LTD. ORPAT industries Estate Rajkot Highway Morbi-363 641 Gujarat (INDIA)

Form of Organization:

Private LTD.

ed office:

Ellora Time Ltd. Orpat Industries Estate, Rajkot Highway, Morbi-363 641 Gujarat (INDIA)

Phone No.:

+91-2822-231444-45-46

Fax:

+91-2822-230125

E-mail Address:

[email protected]

Web site:

www.orpatgroup.com

ing year:

April to March

Size of unit:

Largest Scale Unit

Brand name:

ORPAT ELECTRONIC AJANTA QUARTZ REWA

6

Ajanta Quartz Ltd. Chair person:

Mr. Odhavajibhai R. Patel

Bankers:

SBS Morbi-Industrial Branch

Auditor:

Fenawala and co. Rajkot

Weekly off:

Sunday

Labor Availability:

Local

Number of Employees:

6000 (90% female)

International market office:

Dubai

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Ajanta Quartz Ltd.

COMPANY PROFILE ELLORA TIME LTD., more known by the brand AJANTA as well as ORPAT, situated in Morbi, Gujarat, has a built-up area of 1200000 sq. ft. The company is currently providing employment opportunities about 6000 workers (90% female). This very large volume of infrastructure helped the company in achieving big goals since years. And now the company stands on a strong group and has the credit of the WORLD’S LARGEST CLOCK MANUFACTURER as well as only company in India that Manufacturers calculator and Educational toys and the leader in telephone manufacturing. With the dedication, commitment and hard work the company has a wide range of products in different segments. Clocks, Telephones, Calculators, Timepieces and Educational toys are just to name a few. Recently ORPAT entered into the Home Appliances segment with a fall range of product. The recently concluded volumetric production analysis gives an indication of the company’s capabilities. The company has achieved a world record of manufacturing 13692872 clocks during 2002-2003. The company has several feathers attached to the achievement cap out of which the most familiar is that AJANTA and ORPAT has been winning the ESC award for the Excellence in export in the field of electronics by the ministry of communication and Information Technology for consecutive 8 years. With around 300 wholesalers and around 50000 retailers dotting the country, the company has one of the best distribution networks in the nation. At present AJANTA and ORPAT is manufacturing around 150 models of wall clocks, 40 models of timepiece, 25 model of calculators and 3 different verities of educational toys with 6 different colors.

Ajanta Quartz Ltd. 8

Even after a wide range of model in each product, new models are introduced every month to be always ahead and unbeatable in the Global Market. The company has many firsts to its credit. The company is a pioneer in India to undertake in-house C.O.B technology. Being an ISO 9001-2000 and CE certified company it has introduced innovative process in the areas of Inventory Management, Finance, Marketing and R&D. As a result of which the group’s dependency on working capital assistance from commercial Bank is virtually nil. On export front too, the company has emerged a clear winner. Winning many accolades in the process. Today ORPAT products enjoy prominent place in more than 45 countries. The company has struck to its motto of providing world class quality products and is confident of staying ahead.

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Ajanta Quartz Ltd.

MANAGEMENT TEAM

Mr. Odhavajibhai Ravjibhai Patel (Chairman) (Popularly known as O.R.Patel) Date of Birth: Education: Awards:

24/06/1925 Bsc, Bed. Man of the year 1993 (Horological field) highest exporter of Electronics Consumer Goods for 91-92.

Mr. Pravinbhai Odhavijibhai Patel (Managing Director) (Popularly known as P.O.Patel) Date of Birth: Education:

27/12/1953 B.E. (Mechanical Engineering)

Ajanta Quartz Ltd. 10

Mr. Jaysukhbhai Odhavijibhai Patel (Managing Director) (Popularly known as J.O.Patel) Date of Birth: Education:

02/04/1959 B.Com.

Mr. Ashokbhai Odhavijibhai Patel (Director) (Popularly known as A.O.Patel) Date of Birth: Education:

04/07/1965 Doctor in Naturopathy

Mr. Navil Patel (Director) Education:

B.E. (California University)

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Ajanta Quartz Ltd.

AWARDS & ACHIEVEMENTS Awards Presented By Gujarat state Exp. ESC ESC State Bank of Saurashtra Department of Elect. ESC ESC ESC National Export Award ESC

Year 199192 199192 199293 199394 199495 199495 199596 199697 199798 199798

For Best Export Highest Export Performance Highest Export in Consumer Elect. Excellent Performance in Export Second Price for Export Outstanding Export Best Export Establishing Indian Brand in Foreign Outstanding Export Best Export Sector Award

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Ajanta Quartz Ltd.

ORGANIZATION CHART Chairman

Director

Managing Director

Production Dept.

Engineering Dept.

. Dept.

Mktg. Dept.

Production Manager

R&D Manager

. Manager

Mktg. Manager

Supervisor

Assistant Manager

Subordinate Manager

Zonal Manager

Foreman

Operator

Clerk

Area manager

Peon

Sales personnel

Workman

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Ajanta Quartz Ltd.

QUESTIONNAIRE 1.) What was the Establishment year? 2.) Who is Established person? 3.) What is size of unit? 4.) What are your Brand names? 5.) Who is your Banker? 6.) Who is your Auditor? 7.) How many no. of employees are working in company? 8.) Where your international market office is situated? 9.) How many wholesalers and retailers are in our country? 10.) Who is your Chair person? 11.) Who is your managing director? 12.) Who is your Director? 13.) How many Award your company get, from whom?

14.) How is your organization structure? 15.) Is your company ISO certified?

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Ajanta Quartz Ltd.

Productio n 15

Departme nt

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Ajanta Quartz Ltd.

INDEX Sr. No. 1 2 3 4 5 6 7 8 9 10 11

Particular Introduction Organization Chart Location Factor Raw Material & Availability Production Capacity Machinery Used Quality Maintain Production Process Product Packing Department Questionnaire

Pg. No. 16 17 18 19 20 21 22 23 27 30 31

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Ajanta Quartz Ltd.

INTRODUCTION Production is the basic activity of all industrial units. All other activities revolve around this activity. The end-product of the production activity is the creation of goods and services for the satisfaction of human wants. The production activity is nothing but the step-by-step conversion of one form of materials into another either chemically or mechanically. The basic input of the production processes are men, machine, plant, services and methods. It should be noted that finished products of one manufacturing unit does not always furnish a read-made product for the ultimate consumption. In a chain of manufacturing activities, the finished product of the processor sometimes becomes the raw material for the other manufacturing firms falling next in sequence. Production management is the process of planning, organizing, directing, and controlling the activities of the production function. Producing function is the conversion of raw material into finished products. It is concerned with the activities which converts inputs into outputs. The inputs are various resources like raw material, men, machine, method, etc. and outputs are goods and services. The word production is often used to mean the same as manufacturer. In other to go through a process of manufacturing itself, we need basically three things: someone to do the job, his equipments and the necessary materials. To run production, we require service activities which make sure that the manufacturing activity can go on and control to make sure that it goes the right direction.

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Ajanta Quartz Ltd.

ORGANIZATION CHART Production Department

Production Manager

Assistant Production Manager

Molding Department

Glass cutting Department

Assembling Department

Electron. Department

Supervisor

Supervisor

Supervisor

Supervisor

Worker

Worker

Worker

Worker

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Ajanta Quartz Ltd.

LOCATION FACTOR Location of the any unit or firm is a main factor which is directly concerned with success or failure any business or company. Location plays a very vital role in the life of company and also in the development of the here by villages, states or country. Ajanta Quartz Ltd. Orpat Industrial Estate, Rajkot Highway, Morbi – 363 641 Gujarat (India). Company is purchasing its raw material from Vishakhapattanm (A.P.) & Mumbai (Maharashtra) and also from foreign countries such as Japan and . They do not have nearness for raw material but they never find shortage of raw materials because of their efficient preplanning for requirement of material. Company has got availability of labor from near by villages. Orpat group take financial help from SBS Morbi which is near from the location. Orpat sends its products by road in India and by water to other countries. Orpat has its own 45 trucks for transportation.

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Ajanta Quartz Ltd.

RAW MATERIAL & AVAILABILITY Raw material is the most important thing in manufacturing firm. Without raw material production process cannot be possible. Therefore we can say that raw material is the basic essential and fundamental thing for preparing the product. Main raw material used in the company for manufacturing of clocks, calculators, timepieces and telephone are: Plastic Metal Glasses All electronic items Papers • Plastic: Plastic is the basic raw material required for manufacturing clocks. It is required in making the frames of the clocks. Orpat uses Meg-100 grade of hips. This material is basically purchased from Hindustan Polymer at Mumbai and Hindustan Polymer at Vishakhapattanam. • Glasses: Glasses are required for its shape so they purchase big sheets of glasses and than cut it in required shapes in factory. They purchase this glass sheet from Modi Glass (Ankleshwar), Gujarat Gardin (Ankleshwar), Triveni Glass (Ahmedabad), and Haryana Glass sheet (Haryana). • Paper: A specific type of papers is used to produce caster of different colors to the digit of different colors to the digit of clocks. The Orpat group of industries purchases this particular type of paper from Garluar Polymer. They also import from foreign countries like U.K., Japan and .

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Ajanta Quartz Ltd.

PRDUCTION CAPACITY Production capacity means the capacity of the company to produce the goods within certain period of time. Initially Orpat started production of 15 to 20 mechanical wall clocks per day but in the year 2001-02 they make a world record of producing 12541602 clocks and time pieces. And in the year 2002-03 they made another record of manufacturing 13292872 clocks and timepieces. The production capacity of company in producing there products are as follows: Name of Products CFL Products Calculators Clocks Telephones Timepieces Irons Hand Blenders Hair Driers Emergency Lights Fans Sandwich Toasters Air coolers Mixtures Room Heaters Water Compressors

Production Capacity (per day) 60000 Pieces 25000 Pieces 20000 Pieces 4000 Pieces 3000 Pieces 1200 Pieces 1000 Pieces 1000 Pieces 800 Pieces 700 Pieces 700 Pieces 600 Pieces 400 Pieces 400 Pieces 25 Pieces

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Ajanta Quartz Ltd.

MACHINERIES USED There are many types of machinery which are used for producing Calculators, Clocks, Timepieces, Telephone and Home appliances. But most of the important machineries used are Injection Molding Machines. ♦ Injection Molding Machines ♦ Ultra Sonic Lapping ♦ Quartz Watch Analyzer ♦ Automatic Coil Winding Machines ♦ Cutter Machines ♦ Drilling Machines ♦ Hydraulic Machines ♦ Roller Machines

23

Ajanta Quartz Ltd.

QUALITY MAINTAIN Quality of the product is most important factor for every manufacturing company and it is depend upon raw material which is use in manufacturing of products. Orpat group can maintain quality as follow: •

They are using quartz crystal +/- 8PPM, while their competitors are using +/- 20PPM or 30PPM. Therefore, the accuracy of timing in Ajanta quartz movement is much better than others.

• Ajanta quartz movement is being assumed at dust proof environment. Therefore, the durability of the movement is better than others. • All the gears in Ajanta quartz movement are being made polyacetal of higher grade. Therefore, the durability of the movement is better than others. •

The quality checking of the Ajanta quartz movement is being made in three stages. (Movement manufacturing stage and clock assembling stage.)

• The clock cabinets of Ajanta quartz are being manufactured from virgin polyester of high impact is better than others.

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Ajanta Quartz Ltd.

PROCESS OF PRODUCTION The process of production of all products is some watt different but generally follows a common process which is as under: • Process of Clock, Calculator and Telephone: Injection Molding Department Cabinet Cutting Department Buff & Cleaning Department Hat Stamping Department-1 Hat Stamping Department-2 Glass Cutting Department Electric Department I.C.Boarding Department Assembling Department

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Ajanta Quartz Ltd. • Injection Molding Department: The process for manufacturing any clocks starts from this section. Here the base or the frame of the clocks is manufactured. Raw material, which is required to make these frames, is polystyrene. In this department clocks cabinet are manufactured. Clocks cabinets are plastic molded parts, which are manufactured by using Injection Molding process. The cabinets are manufactured with the help of “Windsor” machines, which are purchased from Windsor India Ltd. In this stage plastic granules are put into big containers from which they go into machine through big pieces. After going into machines the granules are converted into liquid comes into the machine which processes the dye. After 35 seconds this turned into the shape due to healing effect. ORPAT has installed 130 injection molding machines. Each coasting about 50 lacks. Each machine has get capacity of producing 4000 pieces per day but it mostly depend upon the model & size of the product. • Cabinet Cutting Machine: The cabinet framed in injection molding department is then brought to cabinet cutting section and here the cabinet is turned in various shapes to remove unwanted parts and to make the clocks of different shape and style. The approximate speed or capacity of this department is around 3500 pieces per day. • Buff & Cleaning Department: The cabinet is now brought to the buff and cleaning department. In this section, basically all the effects are made to make every piece shined. The descent luster is provided to these cabinets and every cabinet is then cleaned properly in order to give it shine. Workers wear mask on their face while doing this process to protect them.

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Ajanta Quartz Ltd. •

Hat Stamping Department-1:

A specific type of paper is used to provide luster of color to the digit of the clocks. It is performed in this hat stamping department with the help of “Hydraulic machine”. • Hat Stamping Department-2: The different between these two departments is the pressure provided in the previous department is with “Hydraulic machine” and in this department it is provided with “Roller Machine’. The hydraulic machine is used to give shining to the color of digits of the clocks with roller machine is used for surface and boarders of the clocks with roller machine is used for surface and boarders of the clocks. ORPAT clocks are provided in 6 standard colors, i.e. ivory, black, brown, cherry red, green and white. The work performed by this machine is very high which is Rs.20 lacks per machine where as the cost of hydraulic machine is about Rs.50000 each. • Glass Cutting Department: In glass cutting department the glasses are purchased from Hariyana, Ankleshwar and Ahmedabad etc. the glasses are purchased in big sheets and these sheets are cut down according to the different size and different shapes of clocks. The sheets of glasses are cut down either through automatic machines or through manual machines. In an automatic machine glass is put under the machine is revolves and cuts the glass. Then this glass is cleaned by water and arranged one by one. In manual machine, the difference is only that automatic machine revolves automatically while manual machine have to be revolved by hand. Further process is the same as in the case of automatic machine. During this process glass remain -

Ajanta Quartz Ltd.

27

after cutting which is goes in wastage. This is either used for the reproduction of glass or used in manufacturing wristwatches. • Electronic Department: In this department all the electronic parts in the clocks is imported and assembled here on very large scale. These part are generally imported from scientifically advance countries such as Japan, and China etc. • I.C. Boarding Selection: ORPAT group of industries is manufacturing all I.C. i.e. Indicate Circuit component of the clock. In this section, expert qualified staff is appointed; no outsiders are allowed to enter inside. ORPAT group of industries gives training to all its workers to work in this section and only the qualified workers are in this section. • Assembling Department: In this department workers assemble all the parts of the clock and complete clock is made ready for packing. Then it is sent to girls for packing. Then it is send to girls who stick golden colored foil on the number to make them decorative and effective. They first hour hand, minute hand and after second hand. They fixed hand through nuts. Then girls spray air to clean the clocks. Then the glass, which is cut down in glass cutting department, is fit on the cabinet lastly. Finally the clocks are put into boxes and plastic bags.

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Ajanta Quartz Ltd.

PRODUCTS • Clock & Timepieces:               

Grand Father Cuckoo Pendulum with Super Strike Plain Super Strike Wooden Pendulum Clock Fancy Pendulum Fancy Wooden & Glass Classic Glass Classic Wooden Plastic Sweep Second Office Clock Big Plain Simple Digital Alarm………& many more.

• Telephone, Calculator & Others:  Telephone: • Cordless • Caller ID • Basic • Caller ID unit • EPABX  Calculator: • Check & Correct • Basic • Scientific  Digital Multi Meter  Digital Clamp Meter  Educational Toys 29

 Electronic Digital Health Scale

Ajanta Quartz Ltd. • Home Appliances:                                   

Hand Blender Hand Mixer Mixer Grinder Juicer Mixer Grinder Juice Extractor Citrus Juicer Dry Iron Steam Iron Steam Spray Iron Stem / Spray / Burst Iron Cordless Iron Sandwich Toaster Pop-up Toaster Electric Oven Microwave oven Ceiling Fan Pedestal Fan Industrial Pedestal Fan Table Fan Wall Fan Roto Grill Fan Ventilation Fan Metal Exhaust Fan Emergency Light Rechargeable Torch Pen Light LED Emergency Light Oil Heater Room Heater Halogen Heater Element Heater Hair Dryer Electric Kettle Chapatti Box Ice Shaver 30

    

Gas Stove Deep Fryer Air Cooler Water Dispenser Washing Machine

Ajanta Quartz Ltd.

• CFL:           •

5 Watts 8 Watts 11 Watts 14 Watts 18 Watts 23 Watts 26 Watts 28 Watts 36 Watts 30 Watts Tiles:

It is new established division of Ajanta Ltd. known as OREVA. • Wafers: It is new established division of Ajanta Ltd. known as OREVA. • Mobile: It is latest establishment of Ajanta group. In the year 2007 they are establish 2 model of mobile. It is known as ORPAT.

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Ajanta Quartz Ltd.

PACKING DEPARTMENT A good package is the representation of the artistic combination of the designer’s creative skills and the product and the marketing and sales knowledge of the manufacturer’s management team. The development of packaging is the sum total of the talents of the designer, the researcher, the technician, the advertising man, the marketing expert, the sales department and the top management packing must be attractive so that it attract or catches the eye of the customers. In the present time packaging had become a potential marketing tool. The products of ORPAT are packed in primary package in the glass. This covers and protects them from damage and dust. The second packing is the plastic bags or sponge bags, which protects the whole product from breakage. Then different products are packed in different boxes. There are about 20 boxes of clocks packed up in one cartoon. After packing, every information regarding clocks is given on the boxes like color, model, number etc. Finally those boxes become ready for dispatch. When in other products like calculators, telephone, home appliances and CFL are packed only in simple boxes and all important information is printed on the boxes. Company spends 4% of gross profit for packing to reduce wastage.

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Ajanta Quartz Ltd.

QUESTIONNAIRE 1) What is department?

your

Organization

structure

Production

2) How is your location factor? 3) Which type of raw material you are use for your products? 4) How is the availability of raw material?

5) From where you are purchase plastic? 6) From where you are purchase glasses? 7) What are the capacities of products? 8) Which types of machinery you are used? 9) How can you maintain quality of your product? 10) How can you maintain quality of your product?

11)

How is the production process?

12)

Which kind of products you are producing?

13) Which kind of packing is done in your packing department? 14) Which kind of process is done in Injection Molding Department? 15) Which kind of process is done in Cabinet Cutting Department? 16) Which kind of process is done in Buff & Cleaning Department?

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Ajanta Quartz Ltd. 17) Which kind of process is done in Hat Stamping Department-1? 18) Which kind of process is done in Hat Stamping Department-2? 19) Which kind of process is done in Glass Cutting Department? 20) Which Department?

kind

of

process

is

done

in

Electric

21) Which kind of process is done in I.C. Boarding Department? 22) Which kind of process is done in Assembling Department? 23)

Which is your latest product?

24) How many model of mobile you are introducing?

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Ajanta Quartz Ltd.

Personnel

35

Departme nt

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Ajanta Quartz Ltd.

INDEX Sr. No. 1 2 3 4 5 6 7 8

Particular Introduction Recruitment, Selection & Induction Training Motivation Tool Facilities to Employee Wages & Salary Time Keeping System Questionnaire

Pg. No. 35 37 40 41 42 44 45 46

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Ajanta Quartz Ltd.

INTRODUCTION The success of any unit depends on how efficiently it is able to use its resources & factors of production. It also depends on how efficient the unit is to achieve its pre-determinants goal. We all know that out of the factors of production the most important is the human resource. As it is animate factor of production so it is rightly said that “Mind your man & man will mind your other things”. So if men are managing properly they will manage the rest of the thing well. As every individual is different in respect of their ability, behavior & mentality and they aught to react differently & thus it becomes crucial to manage them. Again men being dynamic by nature. Their management quit complex. According to G.R.Terry, “Personnel Management is concerned with getting & maintaining satisfied & satisfactory group of employees”. In Ajanta there is a separate resource department. They perform the following functions. ♦

Procurement of personnel

♦

Development of personnel

♦

Compensation to personnel

♦

Maintaining good industrial relations

♦ & evaluation

Record keeping, personnel planning

♦

Personnel research and audit etc.

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Ajanta Quartz Ltd. In Ajanta objective of keeping separate HR Department is as under. ♦

Utilization of the manpower effectively

♦ To secure the integration of the individuals and groups within an organization. ♦ To generate maximum individual development of the people working within the organization and outside of the organization. ♦ To maintain a high moral and better human relations inside an organization.

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Ajanta Quartz Ltd.

RECRUITMENT, SELECTION & INDUCTION • Recruitment: Recruitment is a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measure for attracting that manpower in adequate number to facilitate effective selection of efficient personnel. “Recruitment is the process of searching for prospective employees and stimulating them to apply for a particular job or jobs in an organization”. It is a positive action as it involves inviting people to apply. It is a process by which organization locates and attracts individuals to fill job vacancies. Most organization has a continue need to recruit new employees to replace those who leave or are promoted and so permit organization growth. The process of recruitment begins with seeking of new recruits and ends when the candidates submit their applications and seek employment in the organization. The main purpose is to create a pool of capable and potential candidates and prospective job seekers for selecting new recruits. • Selection: Selection is the second step in the process of procurement of people. It is a process of choosing right person of the right job. “It is the process of choosing the individuals who possess the necessary skill, abilities and personality to successfully fill specific jobs in the organization”.

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Ajanta Quartz Ltd. Thus, in other words, it is a problem of matching a man to the job. It is a negative process as it seeks to eliminate the latest promising candidates and to discover those that appear most likely to succeed. Selection procedure in any business concern is a matter of choice. The recruitment and selection process of Ajanta Quartz is different than other company. The persons who got the job in the company, have to gone through the one month training and if one ed it successfully than and than he or she can selected for that particular job. • Induction: The primary purpose is to sell the company to the new employee so that he can take pride of his association with the company. An employee has to operate with fellow employees and his supervisor. Hence he must know them, their way of working and also the policies and practices of the organization. “Induction involves the introduction of an employee to the job and to the organization”. Induction can help to integrate employee himself with the enterprise. Any neglect in the area of induction and orientation would result into high labor turnover, confusion, waste of time and money. The main objectives of the induction program conducted by Ajanta are as under.  To familiarize the new employees with the company by giving knowledge regarding the products, history of the company, management’s policy and working conditions etc. This all will be helpful to him to get adjust with the company.

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Ajanta Quartz Ltd.  To win the confidence of new employees and to absorb him as a part and parcel of the organization is the main objective of an induction program of Ajanta. It creates good impression in the mind of employees and becomes familiar with the organization.  Induction is necessary to tell the new employee’s governing hours of work and overtime, safety and accidents prevention, holiday’s and vacations, method of reporting, tardiness and absenteeism.

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Ajanta Quartz Ltd.

TRAINING Training is the application of knowledge with a specific objective in mind. Through it trainer are given awareness as regard rues and producers to be followed to perform their operation. Training is defined as……. “The act of increasing the knowledge and skills of employee for doing a particular job.” It is the training that prepares people to perform their present jobs better. Training teaches employees required skills, knowledge or attitudes and help them in improving their performance. Training is provided by Ajanta Quartz for the following reasons: • To reduce supervision • To increase the moral • To reduce labor problem • To prevent obsolesce • To increase productivity • Minimum accident and wastage

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Ajanta Quartz Ltd.

MOTIVATION TOOLS Motivation is an important concept that has been receiving considerable attention from academicians, researchers and practicing important element such as the need or content, search and choice of strategies, goal directed behavior, social comparison of reward, requirement and performance satisfaction. Motivation employees come out with new ways of doing jobs. They are quality oriented. They are more productive. “Motivation a worker is to create a need and a desire on the part of a worker to better his present performance”. Motivation is concerned with “how behavior gets started, is energized, sustain, directed, stopped and what kind of subjective reaction is present in the organization, while all of these are going on”. In Ajanta Ltd. motivation tools are as under: •

Equal wage rate for equal work

•

Pensions

•

Dividends & Bonus

•

Future Promotion

•

Security and Stability of Job

• constructive work

Motivation

•

Participation in Management

and

Reward

for

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Ajanta Quartz Ltd.

FACILITIES TO EMPLOYEES The facilities provided by Ajanta Quartz are as follow: •

Uniform Facility:

Ajanta provides 2 pairs of uniform to their entire staff and workers free of cost. The color of uniform is grey & white for both male and female. •

Insurance Facility:

Ajanta provides insurance to their workers. But that insurance is concerned only to the employees and not to their family . •

Overtime Facility:

Workers who do overtime work are given overtime wages in addition to their regular wages. This type of facility is more helpful to those employees who come from backward area and who has need of money. They get extra work during pick period in market. •

Medical Facility:

Ajanta gives medical facility to their employees. They provide free medical check up to employees after a certain period of time. They also provide all the medical cost to employee if they have met with an accident in a factory or while working in a factor.

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Ajanta Quartz Ltd. •

Bus Facility:

Ajanta provides bus facility to their workers for up-down from near by areas. This is the reason why more girls are coming. Most of the buses are run by girls. • Equipments:

Safety

In Ajanta they provide different safety equipments for their workers safety. They provide mask in glass cutting department etc. •

Hostel Facility:

Ajanta provides hostel & mess facility for both male and female workers. They have made Rewa Township for their high cater employees.

46

. Ajanta Quartz Ltd

WAGES & SALARY The term wages has been defined as the price for the services rendered I production by labor. The term salary has been defined as the price paid for the services to employees on the basis of month or year with the help of contract. Ajanta Quartz paid wages to their worker on the basis of day. This industry paid salaries on the basis of month to its employees.

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Ajanta Quartz Ltd.

TIME KEEPING SYSTEM The time keeping system plays vital role in every industry. The each & every organization has adopted time keeping system. 1. 7:30 am to 12:00 pm 2. 1:30 pm to 6:00 pm There is a lunch break between 12:00 pm to 1:30 pm.

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Ajanta Quartz Ltd.

QUESTIONNAIRE 1) Which kind of function you are follow in personnel department? 2) How is recruitment process? 3) How is selection process? 4) Which type of induction programs are conducted in your company? 5) Which type of training you provide to your employee? 6) Which kind of motivation tools you used? 7) Which facilities you are provide to your employees? 8) How many rupees you are spend for wages and salary of employees? 9) How is your time keeping system? 10) In insurance which insurance you are provide to your employees?

49

Ajanta Quartz Ltd.

Finance 50

Departme nt

51

Ajanta Quartz Ltd.

INDEX Sr. No. 1 2 3 4 5 6 7

Particular Introduction Organization Chart Financial Planning Capital Structure Financial Results Balance Sheet Questionnaire

Pg. No. 49 50 51 52 53 54 55

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Ajanta Quartz Ltd.

INTRODUCTION Undoubtedly money occupies a key in the capitalistic economy of the modern age. One of the most important functions of the top management is to raise finance at a right time and in a right quality and also to use it most effectively. In fact this function constitutes the crores of finance management. “Money is the life blood of modern business”. Money is required to purchase expensive machinery and also for day to day expenses on raw materials, labor and operational and istrative needs of business. Executions of expansion plans and modernizations programs are not possible without adequate finance. In short finance management is the master key for maximum utilization of money power. Ajanta Quartz having separate financial department. The finance department in Orpat has a very good communication and relationship with all other department and it performs its function in the most suitable way with an eye on future planning. It commands the flow of cash and funds properly and it is the efforts of this department that the firm has a high reserve for future as a safety measure.

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Ajanta Quartz Ltd.

ORGANIZATION CHART Managing Director istration Department istration Manager Assistant istration Manager

Department

Finance Department

Manager

Finance Manager

Assistant A/c Manager

Assistant Finance Manager

Clerks

Financial Analyst

Peon

Executives

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Ajanta Quartz Ltd.

FINANANCIAL PALNNING Financial planning is planning about the functional requirements, financial availability and the financial target. The financial plans are of two type’s long term and short term plans. Short term plans are made for 1 year and long term plans are made for more then 1year some areas of financial department requires short term planning. While some requires long term planning so it is preferable for the company to maintain both type of planning. This fact is well accepted by ORPAT group of companies. This company prepares long term as well as short term financial plans. They prepare plans in such a way that cash inflow remains greater than cash outflows. This is the only reasons that the company has not faced any shortage of funds till today. In long term plans they future. Generally long term plan is directors. In this way, the consider the amount of funds, how to utilize them effectively. From which financial institutions the loans should be taken, etc.

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Ajanta Quartz Ltd.

CAPITAL STRUCTURE Capital structure refers to the long term sources of fund, such as debenture, long term debt, performance share capital, equity share capital and reserves and surplus. Capital structure can be simply defined as combination of various sources of finance at different proportion to finance the investment of company. Consequently it is being increasingly realized that a company should plan its capital structure to maximize the use of the fund and to be able to adapt more easily to charging conditions. The capital structure of ORPAT is as follow. Particulars Share Capital Reserves & Surplus Secured Loans Unsecured Loans Total

As on 2006 50000000 1664796888 218597166 15092967 1948487022

As on 2005 50000000 1473066408 106573125 12926778 1642566311

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Ajanta Quartz Ltd.

FINANCIAL RESULT

Particulars Total receipts Profit before Financial Charges & Depreciation Financial Charges Profit before Depreciation Depreciation Profit before Taxation Less: Provision for current tax Add: Provision for deferred tax Net Profit Dividend 5% Dividend tax General Reserve Transfer during the year Balance of Profit for the year Accumulated Profit

(Rs. Lacks) As at As at 31/03/2006 31/03/2005 17754.146 14117.14 2397.52 101.22 2296.30 1159.96 1136.34 285.00 34.31 803.53 50.00 7.01

2109.95 94.71 2015.24 1514.45 500.78 550.00 318.62 269.40 25.00 3.27

20.00 726.52 10113.93

5.00 236.13 9229.23

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Ajanta Quartz Ltd.

BALANCE SHEET AS 31stMARCH, 2005 Particulars

As on 31/03/06

Sources of Funds: Shareholders Fund: Share Capital Reserve & Surplus Loan Fund: Secured Loan Unsecured Loan

As on 31/03/05

50000000 50000000 1664796888 1473066408

Total Application of Fund: Fixed Assets: Gross Block Less: Depreciation Net Block Add: Work in Progress Net Fixed Assets Investments: Share Application Money in Ajanta Current Assets, Loan & Advances: Inventories Sundry Debtors Cash & Bank Balances Loans & Advances

218597166 106573125 15092967 12926778 1948487022 1642566311 2093516909 1775400995 1348703947 1232708274 744812962 542692721 37935645 34081374 782748607 576774095 Nil

350000000

483683687 524337348 286800441 157843566 149992430 27875262 706692223 386769806 1627168781 1096825982

Less: Current Liability & Provisions 461430367 381045766 Net Current Assets 11657383415 715780216 Miscellaneous Expenditure Nil 12000 Total 1948487022 1642566311

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Ajanta Quartz Ltd.

QUEATIONNAIRE 1) How is your organization structure of finance department? 2) How is your financial planning? 3) How is your capital structure? 4) How many Rs. Are invested in your Share Capital? 5) How many Rs. Of Reserve & Surplus in the year 2005 &

2006? 6) How Many Rs. Of Secured & Unsecured loan in the year 2005 & 2006?

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Ajanta Quartz Ltd.

Marketing 60

Departme nt

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Ajanta Quartz Ltd.

INDEX Sr. No. 1 2 3 4 5 6 7 8

Particular Introduction Organization Chart Product mix & Product line Product Design Package & Labeling Pricing Decision Pricing Method Questionnaire

Pg. No. 58 59 60 61 64 66 67 68

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Ajanta Quartz Ltd.

INTRODUCTION The market is a center around which marketing activities revolve. A market in general may be describe as a place where goods & services are offered for sales, buyers & sellers meet & the title to goods is transferred. In olden days buying & selling of goods was done by coming together in periodical face held at specific place & on specific date sellers put their commodity in their names this also happen in the days of “Barter system” people having surplus goods of their need. The invention of money as a medium of exchange revolutionized the market system. Thus, market is refereed to as the place or geographical area where buyers & sellers assemble & exchange goods or where a commodity is concentrated for sale but today this meaning of market is considered to be narrow. According to Philip Kotler,”Marketing is a human activity directed at satisfying needs & wants through exchange process.” Ajanta Ltd. produces consumer goods. They are directly related with consumers. In this concern marketing is of great importance because they are producing consumer’s goods and in this era customers are considered as a king of the market. The company’s products are highly qualitative and so customer favors their products. For Ajanta Ltd. customer is the center point and customer satisfaction is given prior importance.

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Ajanta Quartz Ltd.

ORGANIZATION CHART Chairman

C.E.O

National Marketing Manager

Zonal Manager (N+E)

Zonal Manager (S+W)

Area Sales Manager

Area Sales Manager

Sales Executives

Sales Executives

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Ajanta Quartz Ltd.

PRODUCT MIX & PRODUCT LINE Product mix is the list of all products offered for sale by a company. It is defined as “the composite of products offered for sale by a firm or a business unit”. Product mix of Ajanta is different varieties of clocks, calculators, timepieces, home appliances and educational toys. Product mix has three dimensions it is. •

Product Breadth:

It is measured by the number of variety of products manufactured by a single manufacturer. •

Product Depth:

It refers to the assortment of sizes, colors and models offered within each product line. •

Product Consistency: It refers to the close relationship of various product lines wither to their end use of to production requirements or to distribution channels or to other variables. Ajanta Ltd. is manufacturing 294 models of different products. At present is that Ajanta Ltd. is manufacturing around 145 models of wall clocks, 53 models of timepieces, 46 models of calculators, 47 models of telephone, 41 models of home appliances and 3 different types of Educational toys with 6 different colors. Even after wide range of model in each products, new models are introduced every month to be always and unbeatable in the global market.

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Ajanta Quartz Ltd.

PRODUCT DESIGN Design reflects the outlook & features of the product which makes it different from other products. Deg a product is a specialized job. Various include products are to be kept in mind while deg a product. These may include product differentiation, features, characteristics, performance, conformance, durability, reparability and style etc. Design is the physical appearance of various kinds of products. The designer has also to keep in mind the capital allocated to deg. From the company’s point of view, a well-designed product would be easy to manufacture and distribute. From the customer’s point of view, a well-designed product would be pleasant to look at easy to open, install, lean how to use, use repair and dispose off. Ajanta Ltd. company a special deg team whose primary job is to formulate new design for all products. This deg team works full time and takes a time period which ranges from 15 days to 2 months to formulate a new design. On an average this deg team designs around 20-24 new models every year with an average of around 2-3 models per month. Once a new models is introduced in the market on commercial basis, an outdated models which has lost its demand, is pulled back from the market. These models are put to the board, the mould required to manufacture the body of the products are shaped with the company it self. At present Ajanta Ltd. company produce various designs which are indigenously designs by the company.

66

Ajanta Quartz Ltd. • Wall Clocks: Product Musical & Musical Pendulum Wooden & Pendulum Fancy & Big Woodplast Sweep Simple Clocks Total

No. of Design 32 34 7 25 29 43 170

• Alarm Timepieces: Product Simple Buzzer Snooze Alarm Table clock Musical Alarm Total

No. of Design 17 10 7 19 53

• Telephone: Product Sub Cordless Advance Featured Telephone LCD Display Telephone Featured Telephone Basic Telephone Caller ID Telephone Antique Telephone Caller ID Unit EPABX Total

No. of Design 1 2 3 6 13 16 3 2 2 48 67

Ajanta Quartz Ltd. • Calculators: Product Scientific Calculator Check & Correct Calculator Basic Calculator Total

No. of Design 4 18 24 46

• Home Appliances: Product Hand Blender Mixer Grinder Iron Toaster Oven Ceiling Fan Pedestal Fan Table Fan / Wall Fan Ventilation Fan Electric Lantern Heater Other Products Total

No. of Design 8 9 13 12 3 14 7 8 6 12 5 16 113

• Educational Toys: Ajanta Ltd. is also producing the 4 models of Educational Toys.

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Ajanta Quartz Ltd.

PACKAGING & LABELING •

Packaging:

Packaging can be defined as, the activities of deg and producing the container or wrapper for a product. The container or wrapper for a product. The container or wrapper is called the package. Packaging has become a potential marketing tool. Well designed package can create convenience value for the consumer and promotional value for the producers. Consumers are willing to pay a little more for the convenience, appearance; dependability and prestige of better packaging. Companies also recognize that a well designed package contributes to instant recognition of the company or brand. Innovative packagings can profits to producer. The package is another important component of the product especially in consumer products. The package performs two essential roles first, is giving protecting to the product and second, is adding to its sales appeal. Ajanta Ltd. company takes care in packing of clocks because clocks are a delicate piece of item. Packaging is done according to the size and type of clocks. If clocks are small in case small size clocks and having economic prices then they are packed in proper boxes. While in case of big size clocks and having more they are packed in wooden boxes to protect to the clocks so that clocks are not damaged due to transportation. The products of Ajanta Ltd are packed primary in the glass. It covers and protects the movements, the neediest and case from damage and dust. The secondary package is the plastic bags. Then the clocks are packed in corrugated boxes and they are packed in cartoons, which are send to different depose and Kandala port for disposal. Company spends 4% of gross profit for packing to reduce the wastage. The company takes special care while packing their clocks.

Ajanta Quartz Ltd.

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•

Labeling:

Label is another mark of identification. It is important in marketing a product. Label is part and parcel of a package. A label is part and parcel of a package. A label provides written information about the product. Labeling helps the buyer to understand the nature of the product, its distinctive features, its composition, its performance etc. The secondary package of Ajanta Ltd. is the corrugated boxes which are preprinted with brand name ORPAT ELECTRONIC & AJANTA QUARTZ. Following important information is given on the box. • Brand Name • Size • No • Total Weight • Model No • Features • Manufacture Date • Price (Maximum, Retail price including taxes) • Product design

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Ajanta Quartz Ltd.

PRICING DECISION Pricing is a very critical decision in marketing management. The main objective of the firm, that is, to earn profit very much depends upon the correct price decision. After meeting all the cost involved, the sales revenue generated must yield a surplus before is however affected by the price changed for the product. “Price is the only element in the marketing which creates sales revenue; the other elements are costs.” What price should be charged for a product is a crucial question. Several factors-economic, social, political and other factors influence the pricing decisions. Now a day’s Ajanta Ltd. company is trying to create image. So its basic aim is to earn profit bur main aim is to establish the product. Ajanta Ltd. has following pricing decision. 1. Market penetration 2. Product quality leadership 3. To cover the cost Ajanta Ltd. decides price of their products on market monopoly, cost of raw material, government policy, distribution margin and most important thing is their competitor products price. Ajanta Ltd. provides products at a cheaper rate in comparison to their competitor. Thus, Ajanta Ltd. determines the price on the basis of economical rule i.e. price should be equal to the customer derives from that product.

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Ajanta Quartz Ltd.

PRICING METHOD After decision pricing decision, the next function is to set up price. This is a very important and difficult task because many factors affects when deciding a price. Two main factors are helpful in deciding price. Competitor’s price and cost element. A part from these two, customer’s purchasing power is also considered. So far as Ajanta Ltd. has concerned it has selected the traditional method is cost plus pricing to determine the prices of its products. It is widely used by business organization. So here, company determines the prices by adding cost and predetermined percentage of profit. This method includes various costs like material cost, labor cost, overhead expenses, sales tax etc. and 8 to 10% margin of profit. This percentage may be change year to year.

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Ajanta Quartz Ltd.

QUESTIONNAIRE 1. How is organization structure of marketing demand? 2. Which are various designs of product designs by the company? 3. What are the slogans of your company? 4. How is your packaging pattern? 5. Which kind of label you are used on packing of product? 6. How is your pricing decision?

7. Which method is use for taking decision of price? 8. In labeling which information you are include?

9. What is your product depth? 10.

What is your product Breath?

11. What is you product consistency?

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Ajanta Quartz Ltd.

Sales 74

Departme nt

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Ajanta Quartz Ltd.

INDEX Sr. No. 1 2 3 4 5 6 7 8 9

Particular Introduction Brand Name Price List Channel of Distribution Sales Promotion Advertising Market Share Analysis International Market Questionnaire

Pg.No. 71 72 75 77 82 84 86 90 91

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Ajanta Quartz Ltd.

INTRODUCTION Various words are used in the field of Marketing and Sales management by different persons with different meanings. The two words with which we are concerned are: “Marketing” and “Sales Management”. The American Marketing Association prefers the factual or descriptive definition of sales management is, “the planning, direction and control of personal selling including recruiting, selecting, training, equipping, asg, routing, supervising, paying and motivating, as these tasks apply to the personal sales force.” The main function of a sales department is to effect sales. It is concerned with the transfer of ownership or merchandize on satisfactory to both the buyer and seller. This has to be done at the lowest possible cost. The basic objective is obviously the achievement of profit through service. A sales department consists of persons working together with a view to market the products manufactured by the organization it self or products purchased for resale. The sales forces generally consists of two types of salesmen, namely • The indoor or retail store salesman and • The traveling salesman. A separate staff may also be maintained to look after special branches of business like mail-order, import and export, etc. The advertising manager would be at the head of a special staff made up of experts such as artists, layout editors, copywriters etc. in the advertising department. Thus the nature of the organization of the sales department would materially depend on the type and extent of the business undertaken by the sales organization.

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Ajanta Quartz Ltd.

BRAND NAME Brand name refers to that name through which the products of that company are recognized. Brand name can be a Name, Term, Sign, Symbol or design or a combination of them, intended to identify the goods or them, of one seller or a group of sellers and to differentiate them from those of competitors. Brand Name is the most common part of any product because it is the identification of that product. Brand Name may be the company’s name itself, or it may be a different name. Brand Name from a useful tool for marketing as the better will be the sales. As far as,”AJANTA” Ltd is concerned it is more known by the brand “ORPAT”. Now a day the product of “Ajanta Ltd.” is popular under the Brand Name “ORPAT”. The chairman shree Odhavajibhai Ravjibhai Patel has selected this name because in clock manufacturing Ajanta was much popular at that time he was much popular at that time he was known by Mr. O.R.Patel and they introduced it’s name is electronics field such as “ORPAT” and now a day it was very popular not only in national market but also at international market. “AJANTA” Ltd has a major strength in the matter of brand image in the market. “Ajanta” Ltd has a major strength in the matter of brand too. It owns a number of brands positioned across different. “AJANTA” Ltd has a three different Brand Name.

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Ajanta Quartz Ltd.

• BRAND NAME: 1.

AJANTA QUARTZ

2.

ORPAT ELECTRONICS

3.

REWA

•

Slogan of “AJANTA” Ltd.:

• IN CLOCK: “WORLD’S LARGEST CLOCK MANUFACTURER” • IN TIMEPIECES: “INDIA’S LARGEST TIMEPIECES MANUFACTURER” • IN CALCULATOR: “INDIA’S LARGEST CALCULATOR MANUFACTURER” • OTHER: “WORLD CLASS PRODUCT”

79

Ajanta Quartz Ltd. •

LOGO OF AJANTA QUARTZ LTD.

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Ajanta Quartz Ltd.

PRICE LIST The price lists of Ajanta Quartz Ltd. are as follow: • Products Musical & Musical Pendulum Wooden & Pendulum Fancy & Big Wood Plast Sweep Simple • Products Simple Buzzer Time pieces Snooze Alarm Time pieces Table Clocks Musical Alarm • Products Sub cordless Advance featured LCD Display Featured Basic Caller ID Antique Caller ID unit EPABX

Wall Clocks: Price Rs.260 to Rs.28000 Rs.190 to Rs.2990 Rs.150 to Rs.175 Rs.185 to Rs.1190 Rs.150 to Rs.1450 Rs.65 to Rs.160 Timepieces: Price Rs.95 to Rs.210 Rs.120 to Rs.190 Rs.170 to Rs.400 Rs.140 to Rs.300 Telephone: Price Rs.1190 Rs.2190 to Rs.1410 Rs.675 to Rs.890 Rs.450 to Rs.525 Rs.185 to Rs.405 Rs.695 to Rs.1850 Rs.1155 to Rs.1695 Rs.275 Rs.2290 to Rs.2490

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Ajanta Quartz Ltd. •

Calculator: Products

Scientific Check & Correct Basic • Products Educational toys & Weight scale • Products Hand Blender Mixer Grinder Iron Toaster Oven Ceiling Fan Pedestal Fan Table Fan / Wall Fan Ventilation Fan Electric Lantern Heater Others

Price Rs.240 to Rs.490 Rs.135 to Rs.375 Rs.70 to Rs.320 Educational toys: Price Rs.175 to Rs.990 Home appliances: Price Rs.525 to Rs.1190 Rs.820 to Rs.1890 Rs.450 to Rs.850 Rs.690 to Rs.1160 Rs.1290 to Rs.4490 Rs.890 to Rs.1290 Rs.1790 to Rs.2090 Rs.1190 to Rs.1690 Rs.550 to Rs.990 Rs.50 to Rs.1290 Rs.1190 to Rs.2690 Rs.160 to Rs.8000

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Ajanta Quartz Ltd.

CHANNEL OF DISTRIBUTION Ajanta Ltd. Company has appointed distributors in each region of the countries. These distributors in turn have selected and appointed retailers who sale Ajanta Ltd. at a profit. The channels of distribution of Ajanta Ltd. are:

Distribution Channel of ELLORA TIMES LTD.

Manufacturer

Dealers

Retailer

Consumer

83

Ajanta Quartz Ltd. ELLORA TIMES LTD.

National market

International market

Manufacturer

Sales officer

Wholesaler

Wholesaler

Retailer

Consumer

Consumer

84

Ajanta Quartz Ltd. AUTHORISED SERVICE CENTERS IN INDIA Name of the State Andhra Pradesh Assam Bihar Goa Gujarat Haryana Himachal Pradesh Karnataka Kerala Madhya Pradesh Maharashtra New Delhi Orissa Punjab Chandigarh Jammu & Kashmir Rajasthan Tamilnadu Uttar Pradesh West Bengal

No. of authorized service center 11 7 7 2 8 3 2 5 6 6 18 4 4 5 2 2 3 9 10 11

85

Ajanta Quartz Ltd. CHART OF AUTHORISED SERVICE CENTERS IN INDIA

86

Ajanta Quartz Ltd. CHART OF EXCLUSIVE SHOW-ROOMS IN GUJARAT

87

Ajanta Quartz Ltd.

SALES PROMOTION Sales promotion is an activity or material that offers consumers, sales persons or resellers a directs inducements, which add value to or incentive for the product, might take the form of a coupon, sweepstakes, refund, demonstration or display. Some firms even give away free samples as an inducement to purchase a product. The term sales promotion. Sales promotion techniques are gaining popularity with consumers. Organizations often make use of sales promotion mix, especially advertising and personal selling. Ajanta Ltd. uses two types of promotional schemes. 1. Dealers Intensive Scheme 2. Consumer Intensive Scheme

1)

Dealers Intensive Scheme:

The promotional incentive schemes of dealers are as follows. • Buying allowance and display allowance • Advertising allowance and display allowance • Trade discount and other special discount • Sales scheme Ajanta Ltd. has given a trip to Bangkok in the year 2002-03 to their dealer who have completed the target in selling the products. Ajanta Ltd. also offers free after sale service within the guarantee period. The company also offers warranty on its products. Sometimes company make foreign trip, domestic trip on the specific target assigned to the dealers.

88

Ajanta Quartz Ltd. 2)

Consumer Intensive Scheme:

•

Seasonal Discount

•

Festival Discount

•

Marriage Discount

Ajanta Ltd. carries out sales promotion activities in number of ways. The most important of them is the printing on spare wheel covers of the scooters of the massage displaying where Ajanta Ltd’s products are available. Ajanta Ltd. Also prints polyurethane bags and supplied it to customers. Company also gives gifts to its customers on over purchase of clocks. The gifts are pen sets, covers, money purse, carry bags.

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Ajanta Quartz Ltd.

ADVERTISING Advertising is a form of mass communication. In the present day ment has become an inspirable part of business marketing activities, hardly there is a business in the modern world without ment is a powerful element of the promotion mix. It is non-personnel. The purpose of advertising is nothing but to sell a product, a services or an ides. The real objective of advertising is effective communication between producers and types of media of advertising such as press publicity outdoor advertising, direct mail advertising etc. Ajanta Ltd. has give ments responsibility is assigned to REDIANT agency in Ahmedabad. This agency prepares the ment for different media; the agency decides as to which media is most suitable. Company understands the need of advertising. It does ment to maintain the position in the mind of people. The ment of Telephone, Calculator, Educational Toys, Wall Clocks, Timepieces are done with the purpose of making people aware about the products of Ajanta Ltd brand.

Ajanta Ltd’s Main purpose of ment: 1. To retain the market monopoly and maximize the market share. 2. To retain the Brand identity of the ultimate consumer. 3. For the development of the new products and to gain the upper edge over the competitors.

90

Ajanta Quartz Ltd. ment Budget: ment budgets are the advance planning of how much funds will bellocated in agencies media and other ways. Ajanta Ltd. spends a substantial amount on its advertising campaign. In the current financial year Rs.2 crore ahs been allocated to the , frequency of the ment or it various from time it time and according to the product season too. Each year, the company allocates a fixed sum of money which is to be used in advertising deciding among various media depending on the priority given to each media by the company. ment massage; Ajanta Ltd. captures all the section pf the society. 1. Quality (ISO 9002 certification) 2. Economical price 3. After sales service through out the country 4. One year warranty 5. World class products 6. World’s largest clock manufacturer 7. India’s largest Telephone and Calculator manufacturer

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Ajanta Quartz Ltd.

MARKET SHARE ANALYSIS The analysis of market share is needed to compare the company’s sales with the industry’s sales. Ajanta Ltd. has a national and international market. It also faces big competition. But due to its quality Ajanta Ltd gets strong position in market.

•

Market Share of Ajanta:

Market Share

Other 30%

Ajanta 70%

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Ajanta Quartz Ltd. •

Market Share In Wall Clocks: Market Share In Wall Clock

Other 40% Ajanta 60%

•

Market Share In Telephone: Market Share In Telephone

Ajanta 40% Other 60%

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Ajanta Quartz Ltd. •

Market Share In Time-pieces: Market Share In Time-Pieces

Other 10%

Ajanta 90%

•

Market Share In Calculator: Market Share In Calculator

Other 20%

Ajanta 80%

94

Ajanta Quartz Ltd. •

Market Share In Home Appliance: Market Share In Home Appliances Ajanta 4%

Other 96%

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Ajanta Quartz Ltd.

INTERNATIONAL MARKET Ajanta Quartz had satisfied customer in India as well as in international market. They sales their products in many countries, like. • South Africa • Egypt • United Arab Emirates (Dubai) • Soudi Arebia •

Kenya

• Morocco • Spain • Hollend • Bangladesh • Nepal • Burma • Srilanka • Australia

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Ajanta Quartz Ltd.

QUESTIONNAIRE 1. Which is your Brand Name? 2. Which are your Slogans? 3. Which is your highest price in wall clock? 4. Which is your starting price in wall clock? 5. What are the prices of timepieces? 6. What are the prices of telephone? 7. What are the prices of calculators? 8. What are the prices of home appliance? 9. How is your distribution channel in national market as well

as in international market? 10. How many authorized service centers in India and where? 11. Which types of sales promotion activities done by your company? 12. In dealers intensive scheme which kind of facilities you provide? 13. In consumer intensive scheme which kind of facilities you provide? 14. Which types of ment done by your company? 15. What are the main purposes of ads?

97

Ajanta Quartz Ltd. 16.

What is your ment budget?

17.

In which countries your businesses are speared?

98

Ajanta Quartz Ltd.

Future Plans 99

Ajanta Quartz Ltd.

FUTURE PLANS “Human Wants are Unlimited”. Every wants something more in future with regard & business, all organization has planned for better future.

• Future plans of Ajanta Quartz Ltd.: 1. Be one of the largest players in the electronic industry with the total in house production process. 2. To become the highest employment provider in Gujarat by providing equal employment opportunities for the needy people. To remain pioneers in Quartz technology and in manufacturing of calculators. 3.

4. To harness the largest technologies for simplification of processes and for repaid expansion. 5. To become the India’s largest manufacturer of household electronic product.

100

Ajanta Quartz Ltd.

SWOT Analysis 101

Ajanta Quartz Ltd.

SWOT ANALYSIS The meaning of SWOT is as follow. S: Strengths W: Weakness O: Opportunities T: Threats •

Strengths;

Strengths are resources of skills & other advantages relative to competitors and need of the market the firm serves and anticipates serving. Their pre-planning and their employees are their strengths.

•

Weakness:

A weakness is limitation of inefficiency in resources, skills and capabilities. I can not found any weakness in Ajanta Quartz Ltd.

•

Opportunity:

An opportunity is major favorable situation in the firm’s environment. They always catch the opportunity which is benefited to them. Every year they are established new product in the market & in the year 2007 they have introduce Mobiles.

102

Ajanta Quartz Ltd. •

Threats:

A threat is a major unfavorable situation. I feel that they haven’t any threats. But other firm has threats that ORPAT will snatch their market.

103

Ajanta Quartz Ltd.

Welfare Activities 104

Ajanta Quartz Ltd.

WELFARE ACTIVITES Ajanta Quartz has very good image in the market. They make a trust “ORPAT CHARITABLE TRUST” Address: ORPAT CHARITABLE TRUST, Trust Regd. No.: E/2985 Date: 30/01/1993 Parmanad Complex, Sanala Road, MORBI – 363 641 (India) Phone: 02822-231077, 231078 Fax: 02822-231075 • 1.

Activities: Save Water Save Nation:

Stop wastage of water, divert into the well. 2.

Stop liquor for better life:

Campaign started by O.R.Patel. 3.

Establishes and OR helping:

The educational institutions, hospitals, library, auditoriums and cattle farms. 4.

Give AID to:

Needy students, gives medical help and cloths to needy people, help to effected people during nature climate tragedy.

105

Ajanta Quartz Ltd.

106

Suggesti on

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Ajanta Quartz Ltd.

SUGGESTION Select new employees by campus interview in the colleges. Because fresher takes more interest in development of business. •

• Company should give ment in TV channels. Because TV is best medium between customer & manufacturer. • In festival time company should give offers like this product purchase and you will get discount or any product free. • Company should arrange training programs for less educated workers.

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Ajanta Quartz Ltd.

Conclusio n 109

Ajanta Quartz Ltd.

CONCLUSION Ajanta Quartz is located with good structure facilities. It has good relationship with their employees and also with outsiders. It is progressive and respected by other companies in the market. It is also financial very sound. My experience is very good by visiting the company. I learnt many things from and they also co-operative with me.

110

Ajanta Quartz Ltd.

111

Bibliograp hy

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Ajanta Quartz Ltd.

BIBLOGRAPHY Sr. Name of the Book No. 1 Production Management 2 Human Resource Management 3 Financial Management 4 Marketing Management

Publication

Author

___

Verma & Agraval C.B.Memoriya

Himalaya Publishing House Tata MC Gran Hill Khan & Jain Vikas Publishing Philip Kotler House

Web site: www.orpatgroup.com

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