Castrol Promotion 43l3u

PROMOTION  Heavy investments pushed into ments and marketing  Uses both ATL and BTL marketing extensively  In rural areas,the garages and service centres serve as the biggest means of promotion showing traits of aggressive BTL marketing  The hardcore mass promotions via TV,newspapers etc are also done with equal vigour  Tied up with ITC e-choupal,reliance india and godrej adhar to connect with the right audience  Lot of direct marketing to gain the trust of vehicle owners  Word of mouth and influence of distribution channels used  Really aggressive company in of promotion