Channel Ppt Herbion m6d24

NADA SHAHID KHAN (17630) SARA FATIMA (21493)

Presented To Sir MAK Chishty Channels Management

A Herbal Pharmaceutical Company

HISTORY Herbion

was conceived in the year 1983 and with initial operations within the country of its origination (Pakistan) only. By 1997, the Organization started marketing and distributing its natural range of products in the Commonwealth of Independent States (CIS). All the medicinal product are of natural origin that is active ingredients are natural herbs or medicinal plants Largest exporters of Herbal medicines Herbion covers following therapeutic category; • Respiratory Care • Mosquito Repellent • Digestive Care • Child Care • Reproductive Care • Nutritional care • CNSCare • OralCare • Blood Purifier

Vision : To become a globally renowned organization that innovates and develops Natural Healthcare Solutions which facilitate mankind to live a better and a healthier life.

Mission : To manufacture and market high quality natural products at an affordable price for its global customers, while achieving and sustaining worldwide leadership in the Natural Health Care Industry.

LINKUS SYRUP 

Linkus Syrups is a balanced preparation of carefully selected plants promotes relief of cough, cold and flu symptoms.

 Flagship Products

CHANNEL MANAGEMENT Channel management is a term that refers to the way that a business or supplier of products uses various marketing techniques and sales strategies to reach the widest possible customer base.

LINKUS DISTRIBUTION CHANNEL It has 17 different distributors around 25 countries. These distributors are majorly exist at Malaysia, Vietnam, Singapore, USA, Canada, CIS, Latvia, KSA, UAE, Sudan. There is only 1 distributor in Pakistan that is Muller & phillips, M&P has a National distribution network from Karachi to the Kunjerab , from Gawadar to Umarkot, it is the largest national distribution network covering more than 850 towns and cities across the country. The M&P distributes the Linkus Syrup in Hyderabad, Karachi, Sakhar, Quetta, Lahore, Faisalabad, Rawalpindi, Peshawar, Islamabad.

LINKUS Channel Raw Material Raw Material Suppliers Suppliers Raw Material Raw Material Quality Cell Quality Cell Production Production Product Product Quality Quality Assurance Assurance Ware House Ware House

Consumers Consumers

Distribution Distribution

Retailers Retailers /wholeseller /wholeseller

Three Basic of Distribution channel  Wholesaler  Retailer  Physician

Manufacturer Herbion has 4 ultra-modern manufacturing facilities, 2 in Karachi, 1 in Lahore and 1 in Islamabad where they manufacture Linkus Syrup. Yearly herbion produce 90 to 95 lac unit per anum of Linkus Syrup, each unit contains 90 ml of syrup. Herbion produce 85,500,000 ml of Linkus syrup per year. They have their own lands in interior Sindh, Lahore, Swat and Peshawar where they cultivate their herbs.   Excipient import from China and India. Vendors are in jodiya bazar and in Islamabad.

Factory Pictures granulation area

KHI facility

LHR facility

Coating area ISL facility

WHOLE SELLER

Some big sellers or whole sellers have their own stock of Linkus Syrup, they have no concern from senior doctors who help drug companies to sell their drugs. They buy stock from distributors who carry Linkus stocks. Later on they supply it to retailer or chemists as per orders

RETAILER Retailer take Linkus Syrup from whole seller or from distributor directly, depends upon the channel of distribution they follow. In Big stores like Naheed, Imitiaz and big pharmacies like Time medicos keeps Linkus Syrup and their inventory is not prescription based but product consumption based. In such stores, Herbion Medical rep. teams themselves ensure the product availability.

PHYSICIAN

 

The Physician is known as key opinion leaders in the pharmaceutical marketing. They are actual the final decision makers about the medicines those needs to be prescribed. Since herbal medicines like Linkus Syrup are considered as natural and with less side effect as compared to allopathic products so they are mostly used as ive therapies.

CONSUMER Consumer uses the product when:   When Physician/doctor writes prescription of it, consumer goes to retailer or medical store and gets the desired medicines(Linkus Syrup) At times consumer approaches direct retailer/store to get desired medicine

SUMMARIZED PICTURE

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