Colgate 772w

|



½ |

2

@



2



2



@

ë 0 !"#$% % & ' ( !")$ * !)+" , , , * !)-.// / , / @

+## 0 * * !"1. 2

Î

|

|



½







@

½





5



3 42





(

0

6 2 * 4

0, 7 7

Î

'



0



'

3 42

389 4 8

(

7

0

7











5

3 42 ( 0

389 ( 7

ÿ



(







(

3 2

' 8









( 0

: ' ,

è |½½½ÎÎ

|èÿ ‡ Innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolivej ‡ Tapping the rural market by the development of ¶Colgate Ayurvedic Toothpowder¶. ‡ Introducing sachets of tooth powder for the rural market who buy in smaller lots.

‡

For Urban population, products catering to young generation. ‡ For Urban rich and consuming class, they came up with the products on the basis of functional benefitsj jThey launched different toothbrushes for different age groups. 2.They launchecd a special toothpaste and toothbrush for kids in the age group from 4-10 years.

|è½ ‡ Aligned according to the competitor's price . 2 Chargedhigher which focused on consuming and lower income classes. ‡ Customized package on the basis of price points.

| ‡ Positioned Colgate dental white crème and toothpowder towards rural rich segment. ‡ For rural consuming class they developed Cibaca toothpaste. ‡ Advertized through T.V. & Print ‡ FM Radio for Urban population & MW and AM radio for Rural population. ‡ Hoarding on National highways.

| ‡ Focused on rural markets by ` Increasing the wholesalers to smaller towns. ` Tracking the distribution path so that they are covering all the village areas around the towns.

| ‡ Increasing circumference of toothpaste tube. ‡ Free Dental Check-up in mobile vans

‡ Free Dental Check-up by sending a SMS ‡ Scholarship offers like Learn & earn offer

2 §

1. Colgate's Bright Smiles, Bright Futures: This Educational Program worldwide was developed to teach children positive oral health habits of basic hygiene, diet and physical activity. 2. Colgate Professional Program: The Program works towards improving oral health awareness and oral care on a mass scale. Oral care awareness is created and spread through appropriate mechanisms such as exhibitions, the use of audiovisuals, lectures, demonstrations, teacher training Programs .

‡ Super Saver Offer for 'All Around Decay Protection'. Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-. Save Rs. 18/-. ‡ Colgate Maxfresh Gel is the first toothpaste infused with cooling crystals giving you a whole new dimension of freshness. Get a 150g plus a 80g tube with a Colgate Extra Clean Toothbrush in a Freshness Value Pack for Rs. 79/-. Save Rs. 20/-

Ô |