Executive Summary.docx 2w6h6e

Executive Summary: This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in about 1991 and launched its first concept in 1997. It is Toyota that made this revolution of hybrid cars a success story. The Global, 21st century known as G-21 team worked on the Prius. It aims in focussing the target market in Australia, in main cities like Sydney, Melbourne, Adelaide, Perth, Canberra, Brisbane, etc. the main focus is on the two kinds of buyers in the market, i.e. the private buyers and the corporate and fleet buyers. The distribution is done through the strong network of 211 dealers in Australia. There is proper training to the dealer about the car and its features as its technology is new in the market. This also helps to solve customers’ objections and their queries. The promotion is done through Medias like television shows, ment with celebrity, news paper and magazine. Also through the personnel marketing where the dealer meet and communicate with customers personally. Internet is the modern means of marketing and ment. The costing of the car is issue at present movement. But it could be solved with help of government policy and the company’s discount. As the technology improves the cars will be cheaper and can be affordable by lower income segment. Toyota is a great company that has been very successful over the past couple of decades. Toyota was founded in 1926 by Sakichi Toyoda, and in 2006, 8.5 million vehicles had been produced. Toyota has sured Ford and is on its way on suring General Motors. Toyota still has its challenges and that is what the SWOT and Porter’s Five Force Analysis will show (Hill, Jones p. c61-c72). Starting off with the SWOT Analysis for Toyota is strengths are that in 2005 Toyota’s factories in the US and China saw profits rise. The net profits rose .8% to $11 billion. This is because the company has the right mix of products for the market that it is in. In 2003, Toyota moved ahead of Ford to become the world’s second largest carmaker (http://www.marketingteacher.com/SWOT/toyota_swot.htm). The weaknesses for Toyota are being able to figure out what customers want. Toyota has to take inconsideration the economy of the U.S., which is one of its biggest clients. The must figure out what people are going to want to buy in the sense of cars. Toyota must keep producing cars to stay in control of what they are doing. If the market goes down then it would be bad for Toyota to have a bunch of made cars sitting around. But, if the market is going well, then Toyota must have the right amount of cars so it can make sales and not lose money (http://www.marketingteacher.com/SWOT/toyota_swot.htm). The opportunities for Toyota are the new fuel efficient cars that they are producing. With the oil prices reaching record highs, Toyota has the advantage over other car manufactures with their more fuel efficient cars. This is one of their keys to success right now. Toyota is also producing cars that are targeted towards the younger generation of drivers. Much money can be made here also (http://www.marketingteacher.com/SWOT/toyota_swot.htm).

The threats for Toyota are product recalls. In 2005, the company had to recall a significant number if SUV’s and pick up trucks Corporations need efficient strategy planning to carry on in our aggressive markets. This does not call for the company to come up with a strategy, but to figure out which strategy is best for them given the objectives and resources. They must also consider the strengths and weaknesses of the company as well as opportunities and threats. To enhance the aptitude of the companies, a marketing strategy is introduced. The marketing strategy will create lucrative marketing mixes for defined target markets. The marketing mix is composed of four key elements to execute or examine for marketing campaigns. The chief goal of the marketing committee is to optimize the marketing mix. Marketers can enhance their outcomes and marketing value by implementing the right combination of the four P’s. Discrete alterations made to the marketing mix are looked at as tactical changes, while rendering huge changes to it can be considered strategic. The “Four P’s” of marketing are: product, price, placement, and promotion. Product: A product is an object or a service that is mass produced or manufactured on a large scale with a specific volume of units (Australian Business Case Studies, 2008). This piece of the market mix also encomes how the product is packaged, the overall performance of the product/service, and the design and structure of the product. Pricing: The price is the cost that a buyer pays for a particular item. Pricing is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product (Wikipedia, 2008). Pricing will vary due to demographics. Additionally, the product’s price will also be influenced by the competitive forces around the company. The price point will also be conceived by considering the choices that it could be: luxurious, inexpensive, or something in between. Place: Place represents the location where a product can be purchased Company Overview Toyota Motor Corporation is a diversified corporation that sells its automobiles in approximately 200 nations and regions worldwide, focused primarily in Japan, North America, Europe, and Asia. Toyota estimates that it employs close to 1 million individuals worldwide, including dealers. Meanwhile, Toyota is growing, as is evident in the 13% increase in revenues from 2005 to 2006 to a level of roughly 180 billion dollars. Net profit for Toyota Motor Corporation increased 17% over 2005 to 12 billion dollars in 2006. Introduction Toyota is a strong competitor in the automobile industry. Most industry analysts believe Toyota is the leading competitor for the consumer dollar. The corporation, to generate increases in sales, revenues, margins, and profits over the last few years, has expanded upon several successful strategies claiming its position as a profitable automobile manufacturer. Toyota’s

many strengths can be used to maintain this position, and existing market opportunities can be capitalized on to stimulate growth. However, weaknesses present in the company and threats evident in the industry need to be appropriately addressed to prevent permanent pitfalls to Toyota’s ongoing success. Without exception, the evident strengths, present weaknesses, available opportunities, and imposing threats directly influence Toyota’s continued success as the leader in the auto manufacturing industry. Strengths In an extremely competitive industry, the Toyota Motor Corporation leads the industry in numerous areas. Toyota’s strengths are the foundation of what drives it to be constantly increasing revenues from year to year, emerging as the new leading manufacturer in the industry, and performing the way it does. The company possesses multiple strengths such as its impressive brand recognition, unique “Toyota Way,” and innovative “JIT,” or, just in time production principles. Toyota’s brand recognition is the most powerful in th Toyota Revs up U.S. Sales Reaching the status as the number one car manufacturer in the United States is a title envied by all car manufacturers, foreign or domestic. But there is one foreign manufacturer that believes this can be their reality by the early 2010’s. Toyota is using their very best strategies to accomplish their mission by exploiting their opportunities and strengths, while neutralizing their threats and avoiding or correcting their weaknesses. Toyota has two threats, explained as areas that increase the difficulty of an organization’s performance at high levels, that need to be neutralized and they both come from inside the organization. First, there are traditionalists in the firm that prefer to stick to the good old “Toyota Way”, they are opposed to any change. The problem with this is it should not be looked at as change but as enhancement. Since the good old “Toyota Way” emphasizes decision making by consensus, cost cutting, quality, and customer satisfaction, don’t change that part just enhance and be up-to-date with style and technology. Never ever try to fix what is not broken. The second mimics the first whereby the Japanese not having a clear understanding of American preferences, the growth could be limited. For example the trucks, by Toyota, are usually not full sized and that concept escaped the higher level executives when the American executives proposed a new full sized vehicle. Not until the Americans took the Japanese leaders to a Dallas Cowboys football game and they observed the American manufactured full sized trucks, did they become convinced. Toyota’s opportunities, defined as areas that may generate higher performance, are not broad but there is one very important opportunity that can boost their sales over all domestic auto manufacturers and that is one of there innovative new products that is in development. An emission-free car that runs on hydrogen fuel cells, fully loaded subcompact that... [continues] Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY Name:

Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Strategic Focus and Plan There are three aspects of the existing corporate strategy that are developed in relation to their overall impacts caused to the marketing plan of Toyota Company. These are; 1 2.1 Mission Statement of the Company. Toyota seeks to create a more prosperous society through automotive manufacturing (Hiroshu, 2003). Therefore, the Company is aimed at achieving a stable and long-term growth in future, and this is supposed to be in synchronization with a number of factors: the significant environment, global economy, local communities served, and the Internal Environment of stakeholders 2.2 The Company’s Goals The company has committed itself to offering of hybrid alternatives for every model that is sold in the market. This is aimed at enabling the Company to make a total sale of 1 million hybrid vehicles within a year, and this goal has been... [continues] INTRODUCTION The popular saying that goes, 'no man is an island', does not only apply to humans but can also be attributed to the business world. In order to remain active and competitive, an organisation needs to take into , not only internal processes but also look into consideration its external environment. Factors such as competitors,new rules and regulations,changing marketplace, changing workforce and other related factors that have direct impact on the

existence of the business must be seen as a crucial factor to the organisation. A business environment encomes those factors outside the normal business activities of an organisation but directly affects its decisions and is uncontrollable by the organisation. A change in consumer's taste will likely result in a shift in demand of a product such as fashion. IMPORTANCE OF BUSINESS ENVIRONMENT The importance of analysing an organisation's business environment cannot be more emphasized. Most businesses operate in an environment and whatever occurs in that environment also affect the business. The major importance can be seen in the following : 1. Detection of opportunities and threats: A business that is able to identify potential opportunities will normally have the upper hand as being the first mover and early detection of threats will act as a warning signal of dangers ahead. 2. Coping with changes: With huge changes occurring in the society, there is need for business managers to be aware of these changes and develop the best strategies with which to handle the changes. 3. Performance Efficiency: Businesses that monitor their immediate environment closely and adapt fast to its changes will likely record successes than those who do not. TYPES OF BUSINESS ENVIRONMENT Every business operates in a micro environment and a macro environment. A micro environment of a business make up the factors that affect the performance and decision-making process of the business... [continues] TOYOTA MOTOR CORPORATION

SUMMARY OF REPORT This report is an overview of Toyota Motor Corporation which it face a number of crisis such as Defective Accelerator pedals, Tsunami in Japan and Thailand worst floods. In this report, we will look at these problems that had caused Toyota Motor Corporation’s production to halted temporary and look at how it will impact the employees of the company. There are issues pertaining to the crisis that the company can do to resolve the issues and how the management team can help to solve the changes of environment. Looking at the macro environment, alternatives available, various analysis, and organization cultural, ways to reduce crisis job related stress on the employees and the relevant motivation theory that the managers used. It took us some time to figure out how does Toyota Motor management face those crises and find solutions to help resolve and reduce the impact to the lowest. As Toyota is Japanese company which experience number of crisis in these recent years therefore it is most suitable for us to write this report. As Toyota is a strong branding locally and most of the Singaporean will be familiar with it.

CONTENTS Summary of Report 1.0 Introduction 2.0 Macro Environment 3.0 Decision-Making Methods 3.1 Identification of a Problem 3.2 Identification of Decision Criteria 3.3 Allocation of Weights to Criteria 3.4 Development and Analysis of Alternative 4.0 Competitive strategy 4.1 Goal & Missions 4.2 SWOT Analysis 4.3 Competitive Points 5.0 Organization Structure 5.1 Organization Structure 5.2 Management Activities and Functions 5.3 The Organization Structure of Toyota Motor Corporation 6.0 Organization’s Culture 7.0 Organizational Change 7.1 Case study from Toyota manage resistance to change 7.2 How managers can manage resistance to change 8.0 Job Crisis 9.0 Motivation to Employees 10.0 Conclusion 11.0 Reference List 1.0... [continues] Toyota Motor Corporation: Strategic Analysis Introduction Toyota Motor Corporation has been a dominant name in vehicle manufacturing for several decades. Despite the patriotic drive in the United States to "buy American", the company has held its own, remaining a dominant and continually growing company in the corporate world of transportation. Though this is quite an accomplishment, in and of itself, the many layers of the company reveal it to actually be a far more complex entity than the average consumer tends to

realize. Quite an international entity, TMC has tackled the automotive market not only in its home-base of Japan and in America, but in numerous additional countries, including The Czech Republic and China. In addition to this, TMC has taken the initiative to remain current with contemporary issues of concern, addressing the additional corporate responsibilities of earth and environmental issues. In light of this, they have not only launched the production of new vehicles, but the production of the IMV Project in India, South Africa and Argentina, for the purpose of creating and identifying "more efficient and productive supply systems on a global scale"(TMC, 2006). Much more than just a car company, the Toyota Motor Corporation resides in numerous geographical sites, functioning to not only promote vehicle production, but to promote continuing improvement in the experience of mobility, striving to advance a society "where there is harmony between people, the earth and the environment"(TMC, 2006). The following report provides a comprehensive analysis of this successful motor vehicle corporation, elaborating on its seemingly infinite facets and its many ambitious endeavors. I. Present Status Current Financial Performance A company could not pick a more appropriate slogan than the slogan of the Toyota Motor Corporation: Moving Forward-- because that is exactly what they appear to be doing. Reporting sales last year in excess of $179,083...[continues] The Competitive Strategic Analysis Of Toyota Angela J. Williams Brief Description and History of the Company Today, Toyota Motor Corporation is the world's third largest manufacturer of automobiles in unit sales and in net sales. It is the largest Japanese automotive manufacturer, producing more than 5.5 million vehicles per year, equivalent to one every six seconds. The following is a brief overview of the company’s history. The Beginning The company was founded in 1933 and is headquartered in Toyota City, Japan by Sakichi Toyoda. The company name was changed from Toyoda to Toyota to symbolize a separation between the owner’s home life and work life. In Japanese it also takes eight strokes to write the word Toyota and the number eight is considered a lucky number in Japan. Sakichi Toyoda is known for his invention of the Toyoda Model G Automatic Loom. During World War II this product created jobs at home and made the company more independent. In 1930 Kiichiro Toyoda, the son of Sakichi begins research on small gasoline-powered engines. They began with two cylinder engines at first, but ended up modeling the Chevrolet 65- horsepower, straight-six, using the same chassis and gearbox with styling used from Chrysler Airflow. The first engine was produced in 1934, the first car and truck in 1935 and thus began the split off of Toyota Motor Company. In 1949, the company was hit hard by the recession. The banks stopped lending money and the sudden drop in demand caused a recession. Other automakers in the same situation laid off workers. Toyota held to its policy of no dismissals, instead they worked out a 10% cut in

wages to help reduce the deficit. When this was not enough over 2000 employees voluntarily retired. This difficult experience became the starting point of the labor and management relationship that s Toyota today. Rapid Growth and Market Share Toyota set up its first dealership in the United States in Larkspur,...[continues] Toyota Motor Corporation Professor Jim McClain Management 449 May 2, 2012 By Maritza Lopez Rockey Bustamante Gilbert Gaeta Larry Garza Josh Lopez Toyota Motor Corporation: Current Performance (1) Current Performance Results Current financial results for Toyota Motor Corporation (TMC) were found for the six months ending on September 30, 2011 (Toyota Motor Corporation, 2012) TMC decided not to announce forecasts for consolidated vehicle sales, net revenues and earnings for the fiscal year ending March 31, 2012, as more time was needed to complete an assessment of production and sales plans required by the impact of floods in Thailand. The company, as a whole, reported that net revenues for the first half of the fiscal year amounted to a total of 8,015.9 billion yen. This figure is a decrease of 17.2 percent compared to the same period last fiscal year. Operating income decreased from 323.1 billion yen to a loss of 32.6 billion yen, while income before income taxes was a loss of 1.4 billion yen. Net income decreased from 289.1 billion yen to 81.5 billion yen. Net Income is arguably the single most important measure of a company's profitability. That's because generating profits is perhaps the most important responsibility that for-profit companies have to their shareholders. In fact, it's the very reason that many companies exist. Why then, is Toyota reporting decreased incomes and negative profits while simultaneously maintaining itself in the market? These numbers raise questions about the future of the company. We will look further into these numbers to make an informed assessment of the company. Commenting on the first half results, TMC Executive Vice President Satoshi Ozawa said: "In Japan and North America, vehicle sales decreased severely compared to the same period last fiscal year due to the large impact of the Great East Japan Earthquake." These events force us to acknowledge the fact that Mother Nature will from time to time be a... [continues] Strategy Analysis of Toyota Dealer In Nanaimo

AGENDA 1. Introduction 2. General environment 1. Political or Legal 2. Socio-Cultural 3. Economic 4. Environmental 5. Global 6. Technology 3. Industry 1. Suppliers 2. Buyers 3. New entrant 4. Substitutes 5. Rivalry 4. Opportunity 5. Threat 6. Internal Environment 1. Resources 2. Capabilities 3. Core Competency 7. Competitor 8. Conclusion 9. Reference Introduction The dealer shop was built since 1974, the first 23 years of which were in Moose Jaw, Saskatchewan and moved to Nanaimo since 1997 Nov. The owner is Gary Eaves. The general manager Mike is a graduate of the National Automobile Dealers Association Academy in Washington, D.C. Mike currently serves as a Director of the B.C. Toyota Dealer Advertising Association. The Toyota dealer shop is located in a business area of Nanaimo that closed to Country Club Mall. This shop is divided two parts which sell shop and service center. There are 13 workers and 15 workers in sell shop and service center respectively. Indeed, there are 2000 sq/m area and approximately 60 cars in the dealer shop. The dealer shop just sold used cars before moved to Nanaimo but it focus on Toyota new vehicles. Specifically, more than 80% cars are new vehicles which are all of Toyota but some pro-owner vehicles are not only by Toyota but also by Honda, Nissan, and BMW etc. There are many kinds of new vehicles such as Toyota 4Runner, Toyota Avalon, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota FJ Cruiser, Toyota Highlander, Toyota Highlander Hybrid, Toyota Matrix, Toyota Prius, Toyota Rav4, Toyota Sequoia, Toyota Sienna, Toyota Sienna, Toyota Tacoma, Toyota Tundra Toyota Venza.

The service center provides professional and timely service every time, whether customers have an appointment or not and trained technicians follow a continuous training program to stay up-to-date on all of...[continues]