Group Project - Outline Template[1] 393k4k
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GrpPrj – Outline Template_2012_Jan_FT
20120210AKLW
SPD4290 Creative Online Public Relations and Internet Marketing January 2012, Full-time, Group Project Outline Date Class Group Company
2012/ / <Tiger Bank>
Full Names of
Notes: •
T1, R1, R2 are books in the TLP (Teaching and Learning Plan).
•
You can also include additional references to address the issues below. Please indicate the source of any references used in the Appendix.
•
Students SHOULD avoid non-issues such as background and history of the organisation in question.
1. Explain the approaches used by the organization to Member(s) assigned to this: build-up public relations and to market their products
and services using digital technologies. Refer to the relevant sections in Chapters 5 and 9 of T1, as guided by the lecture notes. 2. Describe the revenue model(s) being used.
Member(s) assigned to this:
Refer to the relevant sections in Chapter 2 of T1, as guided by the lecture notes. 3. Investigate how the organization applied digital Member(s) assigned to this: technologies to enhance online public relations and
customer relationship. Consider the relevant sections in Chapters 6 and 9 of T1, and Chapter 20 of R2 as guided by the lecture notes. 4. Compare what you found out in steps above with Member(s) assigned to this: those adopted by its major competitor(s).
•
Use the suggested materials as stated for issue 3 above.
•
Apply them to current competitors, new entrants and possible substitutes. So for Tiger Bank, you may write about how Standard Chartered Bank and Zopa use digital technologies and then compare these with the Tiger Bank’s.
Page 1 of 2
5. Suggest some possible development strategies which Member(s) assigned to this: is aided by the use of digital technologies.
Market penetration strategies -
Forum (gather customers’ profile through registration)
-
RSS (providing updated information to customers regularly, subscribing to weekly enewsletter)
-
Adding customer sharing platform
Product development strategies -
Establishing online store to sell souvenir (e.g. special Octopus)
-
Providing customers e-cards
Diversification strategies -
Related business: Selling vacation package (hotels + park ticket + gift)
-
Unrelated business: Ocean Park Fun Credit Card (bonus point + discounts + redemptions)
Market development strategies -
Banner advertising on travel agency website (reaching new geographic market)
AG?? 3D AD
6. Evaluate the feasibilities and implications of your Member(s) assigned to this: suggestions.
You can consider the following aspects: • • • • • •
The maturity of the technologies you suggested The possible resources involved Any issues such as training, security Its effect on service quality and customer satisfaction + any relevant implications Further opportunities, threats…
Page 2 of 2
20120210AKLW
SPD4290 Creative Online Public Relations and Internet Marketing January 2012, Full-time, Group Project Outline Date Class Group Company
2012/ / <Tiger Bank>
Full Names of
Notes: •
T1, R1, R2 are books in the TLP (Teaching and Learning Plan).
•
You can also include additional references to address the issues below. Please indicate the source of any references used in the Appendix.
•
Students SHOULD avoid non-issues such as background and history of the organisation in question.
1. Explain the approaches used by the organization to Member(s) assigned to this: build-up public relations and to market their products
Member(s) assigned to this:
Refer to the relevant sections in Chapter 2 of T1, as guided by the lecture notes. 3. Investigate how the organization applied digital Member(s) assigned to this: technologies to enhance online public relations and
Use the suggested materials as stated for issue 3 above.
•
Apply them to current competitors, new entrants and possible substitutes. So for Tiger Bank, you may write about how Standard Chartered Bank and Zopa use digital technologies and then compare these with the Tiger Bank’s.
Page 1 of 2
5. Suggest some possible development strategies which Member(s) assigned to this: is aided by the use of digital technologies.
Forum (gather customers’ profile through registration)
-
RSS (providing updated information to customers regularly, subscribing to weekly enewsletter)
-
Adding customer sharing platform
Product development strategies -
Establishing online store to sell souvenir (e.g. special Octopus)
-
Providing customers e-cards
Diversification strategies -
Related business: Selling vacation package (hotels + park ticket + gift)
-
Unrelated business: Ocean Park Fun Credit Card (bonus point + discounts + redemptions)
Market development strategies -
Banner advertising on travel agency website (reaching new geographic market)
AG?? 3D AD
6. Evaluate the feasibilities and implications of your Member(s) assigned to this: suggestions.
The maturity of the technologies you suggested The possible resources involved Any issues such as training, security Its effect on service quality and customer satisfaction + any relevant implications Further opportunities, threats…
Page 2 of 2
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