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Welcome to our Presentation

Topic

Marketing mix of Sunsilk in Bangladesh

Group Name: Twilight 

Group

Name Sumaya Tasnova Samapti Inmanuella Neehar Gomes Husna Siddika Shuvra Goswami Romana Afroz Monika Rani Roy

ID no. 09103101055 09103101063 09103101080 09103101089 07082101155(15th) 08093101086(19th)

Inmanuella Neehar Gomes

ID no.09103101063

Introduction  Sunsilk is a worldwide shampoo product, that were made to supply all our needs for everyday existence. In Bangladesh some sunsilk products are imported from Thailand and some products are produced by Unilever group. Sunsilk product has already made a strong place in the market.The set of controllable tactical marketing tools of sunsilk these are product, price, promotion, place that are helping the product to reach the organization’s goal.

Marketing Mix

Product

Target customers Place

Intended positioning

Price

Promotion

Figure: The 4P’s of Marketing Mix

Product Variety:

From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. In Bangladesh there are 6 types of shampoo and one type of conditioner.

The types of sunsilk shampoo are: SL Types of sunsilk No shampoo .

Quantity Production country

01. Hair Damage

400ml

Thailand

02. Stunning Black Shine

400ml

Bangladesh

Stunning Black Shine

200ml

Bangladesh

Stunning Black Shine

100ml

Bangladesh

Stunning Black Shine

7ml

Bangladesh

400ml

Thailand

03. Strong and Silk

4.

5.

6.

Hair Fall Solution

400ml

Bangladesh

Hair Fall Solution

200ml

Bangladesh

Hair Fall Solution

7ml

Bangladesh

Thick and Long

400ml

Bangladesh

Thick and Long

200ml

Bangladesh

Thick and Long

7ml

Bangladesh

Lusciously Thick and 400ml Long

Bangladesh

Lusciously Thick and 200ml Long

Bangladesh

Lusciously Thick and 7ml Long

Bangladesh

The types of sunsilk conditioner are: SL No.

Types of sunsilk Quantity Conditioner

1.

Hair Fall Solution

180g

2.

Hair Fall Solution

90g

Sumaya Tasnova Samapti

ID no.09103101055

Quality

 The quality of the product is maintained through extensive chemical testing which takes place after every month.

PACKAGING

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Remove Reduce Reuse Renew Recycle

Services

 Most people in Bangladesh have not much ability to use the foreign product with high price. Sunsilk is such a product that gives the Bangladeshi people the best services which is in their ability to buy the product. Sunsilk makes the hair more beautiful and strong ,repair the damage,gives the solution of hair fall.

Brand Name

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.

Price List Price SL No.

Types of Sunsilk shampoo

Quantity and Price

Production country

01.

Hair Damage

400ml(370tk)

Thailand

02.

Stunning Black Shine

400ml (250tk) Bangladesh

Stunning Black Shine

200ml(135tk)

Bangladesh

Stunning Black Shine

100ml(70tk)

Bangladesh

Stunning Black Shine

7ml(2tk)

Bangladesh

Strong and Silk

400ml(370tk)

Thailand

03.

4 Hair Fall Solution

400ml(250tk) Bangladesh

Hair Fall Solution

200ml(135tk) Bangladesh

Hair Fall Solution

7ml(2tk)

Bangladesh

5 Thick and Long

400ml(250tk) Bangladesh

Thick and Long

200ml(135tk) Bangladesh

Thick and Long

7ml(2tk)

Bangladesh

6 Lusciously Thick and 400ml(250tk) Bangladesh Long Lusciously Thick and 200ml(135tk) Bangladesh Long Lusciously Thick and 7ml(2tk) Long

Bangladesh

The types of sunsilk conditioner are:

SL No.

Types of Price sunsilk Conditioner

Quantity

1

Hair Fall Solution

150tk

180g

2

Hair Fall Solution

90tk

90g

Discounts  Sometimes the producer give discount to the cost of sunsilk shampoo. The minipack is cost 2 tk per packets. But sometimes 3 packets cost 5tk, so there is 1 tk saver for buying 3 packets.

Payment Period  The shopkeeper can buy the sunsilk product pay the bill in a period. This  Is only happen when the shopkeeper is very much accustomed with the product seller.

Promotion Advertising

Public relation

Promotional Strategy

Direct Marketing

Sales Promotion

Billboard

Advertising

Tv Advertising

Print Media

Advertising

Advertising TV Advertising:

 TV ments most especially doing some commercials that will informed their target audiences about the product. use endorsers to promote the product nationwide. major mode of communicating with the consumers.

Direct Marketing:

 Sunsilk uses Online advertising and communication have a growing trend. With people everywhere being able to access online material.

Sales Promotion:  To promote its brand, Sunsilk distributes flyers and free sachets at the road side and at malls, and door to door campaigning .Recommend a suitable type of shampoo to such consumers.

Public relation:

Magazine Sunsilk ments are published in various magazines and is sold locally on news stands and distributed to hair salons.

Place

Channels  Retailers are extremely satisfied with their channel systems. There are not too many levels, thereby preventing channel complexity and allowing greater control.

Distribution network:

 Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.

Place Gender Geographic Segmentation

Age

Purchasing Power

Market segmentation

Income Level

Family Size

Family Life cycle

Locations:

Market segmentation

      

Purchasing power Age Gender Income level family size family life cycle Geographic area

Target Market:

The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes Positioning:

Eventually after segmenting and targeting, the company is now positioning their product. They are now putting their product on the mind of their target audiences. They don’t want their product to be fantasized only but to be ed by people.

Transportation:

 Sunsilk distribute their product by Unilever Company or the sellers collect their product for final buyers from the wholesale market.

Conclusion  Hair is a part of a human body that increases the beauty of a person. Sunsilk is such a product that helps to increase the beauty more. Marketing mix of sunsilk in Bangladesh creates a new vision for the people and that’s why it have taken a big place in the large competitive market.

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Any question?

Shuvra Goswami IDno.09103101089

Monika Rani Roy

ID no.08093101086(19th)

Romana Afroz ID no.07082101155(15th)