BHARATI VIDYAPEETH DEEMED UNIVERSITY, ‘A’ Grade University Status by Ministry of HRD, Govt. of India Re-Accredited by NAAC with ‘A’ Grade

FACULTY OF MANAGEMENT STUDIES

MASTER OF BUSINESS ISTRATION (MBA)

SYLLABUS Applicable with effect from 2012-13 Sem III & IV

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BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNE Faculty of Management Studies Master of Business istration (MBA-General) Revised Course Structure (To be effective from 2012-2012) I.

Introduction : The Master of Business istration Program (MBA-General) is a full time two-year program offered by Bharati Vidyapeeth Deemed University (BVDU), Pune and conducted at its management institutes in Pune, New Delhi, Karad, Kolhapur, Sangli, and Solapur. All the six institutes have excellent faculty, Laboratories, Library, and other facilities to provide proper learning environment. The Six institutes are approved by AICTE to conduct MBA-General program, while the University itself is re-accredited by NAAC with an 'A' grade. Having studied the present and future requirements of the industry, the MBA-General Program is tailored to the needs of the industry in particular and society at large. This effort is reflected in the Vision and Mission statements of the MBA-General program. The statements also embody the spirit of the mission of the University and vision of Dr. Patangraoji Kadam, the Founder of Bharati Vidyapeeth and Chancellor, Bharati Vidyapeeth University, which is to usher in ―Social Transformation through Dynamic Education.‖

II.

Vision Statement of MBA Program : To create Dynamic & Effective Business Managers and Entrepreneurs who can transform corporate sector to cater to the needs of the society and contribute to the Nation building.

III.

Objectives of the MBA Program : At Bharati Vidyapeeth Deemed University the objective of MBA-General Program is to provide world class Business Education. The Program aims to improve Business Decision Making Capabilities of Managers by enhancing their Analytical Skills.

IV.

Learning Outcomes FROM THE MBA-General Program : At the end of the course the student should be able to :  Analyze problems and design effective and efficient solutions  Learn new technologies with ease and be productive at all times  Read, write, and contribute to Business literature  To Develop Team Spirit.  Be a good citizen in all respects.

V.

Eligibility for ission to this Course : ission to the course is open to any graduate (10+2+3) of any recognized university satisfying the following conditions: The candidate should have secured at least 50% (45% for SC/ST) in aggregate at graduate level university examination. 3

The Candidate applying in final year of bachelor‘s degree may also apply. ission of such candidates will remain provisional until submission of final result certificates in original. Subject to the above conditions, the final ission is based solely on the merit at the All India entrance test (B-MAT) followed by Group Discussion & Personal Interview conducted by Bharati Vidyapeeth University, Pune. VI.

Structure of the Program : The MBA-General programmes are of 120 credits which need minimum two years divided in to four semesters to complete. During third semester students have to opt for a specialization and study the topics in the specialization in depth. The course also includes Internship / Summer Training of 50 days. The medium of instruction and examination will be only English. A student would be required to complete the course within five academic years from the date of ission.

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SEMESTER – I MBA(General) Course Course Title Code J0101CO01 Management Concepts & Applications J0101CO02 Financial & Management ing J0101CO03 Economics for Business J0201CO04 Organizational Behavior J0101CO05 Statistical Techniques J0101CO06 Communication Skills J0301CO07 Information Technology For Managers See Groups Open – I*

Credit Value 4

3

T/ W 2

LB/ W -

Examination Pattern UE & IA

4

3

2

-

UE & IA

4 4 4 4 3

3 3 3 3 2

2 2 1 -

1 2 2

UE & IA UE & IA UE & IA CA CA

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2 7

CA -

L/W

3 2 30 22 *Open –I : Students should choose any one from followings1. (J0101OP08) Data Analysis using MS-Excel. 2. (J0101OP09) Current Affairs

SEMESTER-II [MBA (General)] Course Credit T/ LB/ Course Title L/W Code Value W W J0101CO10 Marketing Management 3 2 2 J0101CO11 Financial Management 3 2 2 J0201CO12 Human Resource 2 2 Management J0101CO13 Production & Operations 2 2 Management J0101CO14 International Business 2 2 J0101CO15 Macro Economics 4 3 2 J0101CO16 Research Methodology 4 3 1 1 J0101CO17 Legal Aspects of Business 2 2 J0301CO18 Basics of Electronic 2 2 Business & Decision Systems See Groups Open – II* 3 2 2 See Groups Open – III* 3 2 2 30 24 11 1 *Open -II and Open III: Students should choose any two from followings1. (J0101OP19) Data Analysis using SPSS 2. (J0101OP20) Cyber Security 3. (J0101OP21) Consultancy Management

Examination Pattern UE & IA UE & IA UE & IA UE & IA UE & IA UE & IA UE & IA CA CA

CA CA -

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SEMESTER-III [MBA(General)] Course Code J0102CO22 J0102CO23 See Groups See Groups See Groups See Groups J0102CO28 See Groups See Groups

Course Title Strategic Management Operations Research Elective I Elective II Elective III Elective IV Internship Open – IV* Open – V*

Credit Value 4 4 3 3 3 3 8 3 3 34

L/W

T/W

LB/W

3 3 3 3 3 3 2 2 22

2 2 2 2 08

-

Examination Pattern UE & IA UE & IA UE & IA UE & IA UE & IA UE & IA UE & IA CA CA -

Students those who opt for dual specialization can choose any two papers from selected elective groups. e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two paper from elective group I and any two paper from elective group III. *Open –IV and Open – V: Students should choose any two from followings1. (J0102OP29) Business Intelligence 2. (J0102OP30) Yoga & Meditation 3. (J0102OP31) Foreign Language - I

SEMESTER IV [MBA(General)] Course Course Title Code J0102CO32 Entrepreneurship Development J0302CO33 Innovation Technology Management See Groups Elective V See Groups Elective VI See Groups Elective VII See Groups Elective VIII See Groups Open – VI* See Groups Open – VII*

Credit Value 4 &

L/W

T/W

3

2

Examination Pattern UE & IA

4

3

2

UE & IA

3 3 3 3 3 3 26

2 2 2 2 2 2 18

2 2 2 2 12

UE & IA UE & IA UE & IA UE & IA CA CA -

LB/W

2 2 4

Students those who opt for dual specialization can choose any two papers from selected elective groups. e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two paper from elective group I and any two paper from elective group III. *Open –VI and Open – VII: Students should choose any two from followings1. (J0102OP38) Disaster Management 2. (J0102OP39) Enterprise application

3. (J0102OP40) Foreign Language - II

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Grading System for Programmes under Faculty of Management Studies: 1.

Grade Points: The Faculty of Management Studies, Bharati Vidyapeeth University has suggested the use of a 10-point grading system for all programmes designed by its various Board of Studies. A grading system is a 10-point system if the maximum grade point is 10. The system is given in Table I below. Table I: The 10-point Grading System Adapted for Programmes under FMS

Range of Percent Marks

[75, 100]

[70, 74.9]

[65, 69.9]

[60, 64.9]

[55, 59.9]

[50, 54.9]

[45, 49.9]

[40, 44.9]

[00, 39.9]

Grade Point

10.0

9.0

8.0

7.0

6.0

5.5

5.0

4.5

0.0

O

A+

A

B+

B

C+

C

D

F

Grade 2.

Scheme of Examination: For some courses there is Internal Assessment (IA) conducted by the respective institutes as well as a University Examination (UE) at the End-of-the Term. Both IA and UE will be conducted out of 100 marks and converted to grade points and grades using Table I above. For courses there is only Continuous Assessment (CA) the respective institutes will evaluate the students in varieties of ways, three or four times, during the term for a total of 100 marks. Then the marks will be converted to grade points and grades using the Table I above.

3.

Performance in a Course: The performance in a course is indicated by a Grade Point Index (GPI). For courses with both UE and IA components, the GPI is computed as a weighted average of grade points in UE and IA with respective weights 60% and 40%. That is, GPI = 0.6* GP(UE) + 0.4*GP(IA), Where GP(UE) is the grade point corresponding to UE and GP(IA) is the grade point corresponding to IA. As an illustration, suppose that a student obtains 40% in UE and 100% in IA. Then GP(UE) = 4.5 and GP(IA) = 10.0, so that GPI in the course would be 0.6*4.5+0.4*10.0 = 2.7+4.0 = 6.7 (This would correspond to 63.5%.)

For courses with CA only, the grade point itself would be the GPI: 4.

Semester Grade Point Average (SGPA) and Cumulative Grade Point Average (CGPA): At the end of each term, SGPA is calculated as the weighted average of all GPI of courses in the current semester in which the student has ed, the weights being the credit values of respective courses. Similarly, at the end of each semester, CGPA is calculated as the weighted average of all GPI of all courses in which the student has ed up to the current semester.

5.

Standards of ing: 7

a)

In order to in a course, a student must obtain a minimum grade point of 4.5 at the UE and also a minimum GPI of 4.0 in the course. There is no separate ing criteria in IA. Thus, a student may fail in a course either because he/she failed at UE or he/she failed in aggregate performance of UE and IA. A student who es in a course is said to have completed the credits assigned to the course.

b)

A student who completed the minimum credits required for a programme will be declared to have completed the programme with the Honours according to Table II. Table II: CGPA Ranges for Class Declaration

6.

Range of CGPA

[4.00, 4.99] [5.00, 5.49]

Division

Class

Range of Marks(%)

[40.0, 49.9] [50.0, 54.9]

Second Class

[5.50, 5.99]

[6.00, 7.99]

[8.00, 10.00]

Higher Second First Class First Class Class with Distinction [55.0, 59.9]

[60.0, 69.9]

[70.0, 100.0]

Equivalence between CGPA and Percent Marks: Any stakeholder may convert GPI of a course, SGPA, or CGPA to an equivalent percent marks using the formula marks (%) =

| 10 * CGPA | 5 * CGPA + 30 | 25 * CGPA – 150

if CGPA in [4.00, 6.00] if CGPA in [6.00, 9.00] if CGPA in [9.00, 10.00]

The above formula gives values in the Table III. For values which are not in the Table III, use the formula directly. Table III: CGPA and Corresponding Marks (%) CGP MARK CGP MARK CGP MARK CGP MARK CGP CGP MARKS MARKS A S A S A S A S A A (%) (%) (%) (%) (%) (%) 40.0 50.0 60.0 65.0 70.0 75.0 4.0 5.0 6.0 7.0 8.0 9.0 41.0 51.0 60.5 65.5 70.5 77.5 4.1 5.1 6.1 7.1 8.1 9.1 4.2 42.0 5.2 52.0 6.2 61.0 7.2 66.0 8.2 71.0 9.2 80.0 43.0 53.0 61.5 66.5 71.5 82.5 4.3 5.3 6.3 7.3 8.3 9.3 44.0 54.0 62.0 67.0 72.0 85.0 4.4 5.4 6.4 7.4 8.4 9.4 4.5 45.0 5.5 55.0 6.5 62.5 7.5 67.5 8.5 72.5 9.5 87.5 46.0 56.0 63.0 68.0 73.0 90.0 4.6 5.6 6.6 7.6 8.6 9.6 47.0 57.0 63.5 68.5 73.5 92.5 4.7 5.7 6.7 7.7 8.7 9.7 4.8 48.0 5.8 58.0 6.8 64.0 7.8 69.0 8.8 74.0 9.8 95.0 49.0 59.0 64.5 69.5 74.5 97.5 4.9 5.9 6.9 7.9 8.9 9.9

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7.

From the formula, the correspondence between range of Marks in percent and range of CGPA is obtained in the Table IV. Table IV: Ranges of CGPA and Marks (%) Range of CGPA

Division

Range in Marks (%)

[9.00, 10.00]

First Class with Distinction

[75.0, 100.0]

[8.00, 8.99] [7.00, 7.99]

[65.0, 69.9]

First Class

[6.00, 6.99]

[60.0, 64.9]

[5.50, 5.99]

Higher Second Class

[55.0, 59.9]

[5.00, 5.49]

Second Class

[50.0, 54.9]

[4.50, 4.99]

[45.0, 49.9]

Class

[4.00, 4.49] [00.0, 39.9] 8.

[70.0, 74.9]

[40.0, 44.9]

Fail

[00.0, 39.9]

Structure of Grade Cards at the end of Each Semester: The grade cards to be issued to students at the end of each semester will have the format shown in Table V. Table V: Format of the Grade Card Course Title

UE Grade Point

IA/ CA Grade

Grade Point

Grade

GPI

Result

SGPA: CGPA: Completed Credits: The grade card also shows the 10-point scale and the formula to convert GPI, SGPA, and/or CGPA to percent marks. 9.

Equivalence between 10-point, 4-point, and 6-point scales: The Faculty of Management Studies has recommended the use of 10-point grading system. However, there are two other commonly used grading systems - the 4-point system that is used in US and many other countries and 6-point system that is recommended by UGC and followed in many Universities. Therefore, it is necessary to

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establish equivalence between GPI, SGPA, CGPA of 10-point system and those of other two systems. Such equivalence is given in the Table VI. Table VI: Equivalence Between 10-point, 6-point, and 4-point GPI/ SGPA/ CGPA 610PNT PNT 4.00 2.00

66101010446-PNT 4-PNT PNT PNT PNT PNT PNT PNT PNT 1.60 5.00 3.00 2.00 6.00 4.00 2.40 7.00 4.50

4PNT 2.80

610PNT PNT 8.00 5.00

4PNT 3.20

6104PNT PNT PNT 9.00 5.50 3.60

4.10

2.10

1.64

5.10

3.10

2.04 6.10

4.05

2.44

7.10

4.55

2.84

8.10

5.05

3.24

9.10

5.55

3.64

4.20

2.20

1.68

5.20

3.20

2.08 6.20

4.10

2.48

7.20

4.60

2.88

8.20

5.10

3.28

9.20

5.60

3.68

4.30

2.30

1.72

5.30

3.30

2.12 6.30

4.15

2.52

7.30

4.65

2.92

8.30

5.15

3.32

9.30

5.65

3.72

4.40

2.40

1.76

5.40

3.40

2.16 6.40

4.20

2.56

7.40

4.70

2.96

8.40

5.20

3.36

9.40

5.70

3.76

4.50

2.50

1.80

5.50

3.50

2.20 6.50

4.25

2.60

7.50

4.75

3.00

8.50

5.25

3.40

9.50

5.75

3.80

4.60

2.60

1.84

5.60

3.60

2.24 6.60

4.30

2.64

7.60

4.80

3.04

8.60

5.30

3.44

9.60

5.80

3.84

4.70

2.70

1.88

5.70

3.70

2.28 6.70

4.35

2.68

7.70

4.85

3.08

8.70

5.35

3.48

9.70

5.85

3.88

4.80

2.80

1.92

5.80

3.80

2.32 6.80

4.40

2.72

7.80

4.90

3.12

8.80

5.40

3.52

9.80

5.90

3.92

4.90

2.90

1.96

5.90

3.90

2.36 6.90

4.45

2.76

7.90

4.95

3.16

8.90

5.45

3.56

9.90

5.95

3.96

For the sake of record, the equivalence formulas are as given under which can be used, if the corresponding values are not in Table VI. 10. CGPA:4 = 2 * CGPA:10 / 5 if CGPA:10 in [4.0, 10.0]; CGPA:6 = | CGPA:10 – 2 if CGPA:10 in [4.0, 6.0], | CGPA:10/2 +1 if CGPA:10 in [6.0, 10.0] where CGPA-x is the CGPA in x-point scale for x = 4, 6, or 10.

*

*

*

10

Semester - III

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List of Electives for Semester III Code

Name of Course

Group I: Marketing Management J0102MK01

Advertising and Media Management

J0102MK02

Service Marketing

J0102MK03

Consumer Behaviour

J0102MK04

Product Management

Group II: International Business Management J0102IB01

International Economics

J0102IB02

International Marketing

J0102IB03

Regulatory Framework of International Business

J0102IB04

Export Import Policy Procedure & Documentation

Group III: Finance Management J0102FN01

Investment Analysis and Portfolio Management

J0102FN02

Management of Financial Services

J0102FN03

Financial Risk Analysis & Management

J0102FN04

Corporate Taxation

Group IV: Production Management J0102PD01

Materials Management

J0102PD02

Quality Management

J0102PD03

Production Planning and Control

J0102PD04

Industrial Management

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Group V: Human Resources Management Code

Name of Course

J0202HR01

Managerial Competencies and Career Development

J0202HR02

Organisational Theory, Structure and Design

J0202HR 03

Performance Management Systems

J0202HR04

Personnel Cost and Compensation Management

Group VI: Information Technology Management J0302IT01 Computer Hardware and Networking J0302IT02

Database Management

J0302IT03

Electronic Governance and Electronic Business

J0302IT04

System Analysis and Design

Open Courses J0302OP29

Business Intelligence

J0102OP30

Yoga and Meditation

J0102OP31

Foreign Language – I

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Strategic Management Code: J0102CO22 Semester: III

Prerequisite  Student should thorough understanding of management, and other functional areas Objectives  The aim of this course is to provide a framework of strategic management. Students will be introduced to external and internal environmental analysis, analyse resources and capabilities of a firm, and formulate strategies. Opportunities to integrate and practice strategic management skills will be done through case analysis.

Content of Course Topic - I Introduction to Strategic Management Understanding Strategic management, Concept, Levels of strategy, Strategic Management Process, Strategic Intent. Topic – II External and Internal Resource Analysis External Business Environment –SWOT Analysis (Looking outside for Threats and Opportunities) - Environment scanning – components of external environment – scenario building, Industry Analysis –Framework - Michael Porters Five forces model – Competitive Analysis - Forces shaping competition in industry . Internal Analysis – SWOT Analysis (Looking inside for Strengths and Weaknesses), Resource Based View – Resources – Capabilities – Competencies – Competitive Advantage, Value Chain Analysis Topic - III Strategy Formulation Business level Strategy – Introduction - Low Cost – Differentiation – Focus. Corporate Level Strategy – Introduction – Expansion (Concentration, Integration, Diversification) –Stability – Retrenchment – Combination. Functional level Strategy, International Strategies, Strategic Analysis and Choice

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Topic - IV Implementation of Strategy Strategy Implementation - Framework for strategy implementation – Resource Allocation – Strategy Structure relationship - Implementing changes in structure. Behavioral issues in strategy implementation - organizational culture and change. Topic - V Strategic Control Purpose and Components of Strategic Control, Evaluation techniques, Control process and system. Topic - VI Strategic management – other topics Business model innovations - Disruptive Innovation, Blue Ocean Strategy, Technology as a strategic leverage. Other emerging trends and strategies in strategic management. Teaching Methodology  Lectures, tutorial and Field Work, Case Study Method. Reference Material Books 1.

Jay B. Barney and William S. Hesterly : Strategic Management and Competitive Advantage: Concepts (4th Edition) , Publisher: Pearson/Prentice Hall, 2012 . 2. Charles W.L Hill and Gareth R. Jones, Strategic Management: An Integrated Approach, Houghton Mifflin. 3. Gerry Johnson and Keven Scholes: Exploring Corporate Strategy, ( Prentice Hall of India) 4. Azhar Kazmi : Business Policy and Strategic Management. 5. William F Glueck : Business Policy and Strategic Management, McGraw Hill International Book Co. 6. A.J. Ansoff : The New Corporate Strategy, John Wiley & Sons 7. Pearce and Robinson : Strategic Management . 8. A A Thomson and A J Strickland : Strategic Management. 9. Michael E Porter : Competitive Strategy ( The free press, New York) 10. Gary Hamel & C.K.Prahalad : Competing for the Future (Harvard Business School Press, Boston)

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Operations Research Code: J0102CO23 Semester: III Prerequisite 

Basic knowledge of Mathematics

Objectives The objective of this course is  

To familiarize the students with the quantitative techniques for data analysis To acquaint the students with the application of quantitative techniques in business and decision-making

Content of Course Topic- I Overview of Operations Research Introduction, History, Meaning, Significance, Scope and Limitations of O.R. Applications of O.R in Business and Management. Latest applications of O.R. Topic - II Linear Programming Problem Linear Programming Problem (LPP): Definition and Components of LPP, Formulation of LPP, Solution of LPP, Max. / Min. problems, Graphical Method of Solving LPP, Applications and Limitations of LPP. Sensitivity analysis. Topic - III Transportation problems (TP) Introduction and Formulation of TP. Initial Basic Feasible Solution (North West Corner Rule, Row Minimum Method, Column Minimum Method, Matrix Minimum Method, Vogel‘s Approximation Method - VAM) , Optimality Check, Finding Optimal Solution. Topic- IV Assignment Problem Meaning, definition and applications of Assignment, Problem. Hungarian Method, Assignment Problem for Maximization, minimization.

Topic V Simulation Introduction to Simulation, Monte Carlo technique, business applications and limitations. 17

Topic VI Network Analysis: PERT and M techniques Introduction to Networks, key in Network Analysis, Network models − PERT/M network components and precedence relationships. Critical Path Method (M), Program Evaluation and Review Technique (PERT). Determination of PERT times, Determining the critical path − determining the floats and slacks.

Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Sharma J. K.: Quantitative Methods – Theory and Applications: (2010), Macmillan Publishers 2. Taha : Operations Research 3. Hilier and Lieberman : Operations Research 4. Gupta P. K. & D.S. Hira : Operations Research 5. Camm D. J. & Evan : Management Science and Decision Technologies –South Western, College Publishing Waynel. 6. Banerjee.B : " Operations Research − Techniques for Management. "

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Advertising and Media Management Code: J0102MK01 Semester: III Prerequisite 

On the basis of student‘s knowledge about basics of marketing, Marketing Mix with special reference to Promotion Mix, student should apply their knowledge in a sophisticated manner under the study of Advertising and Media Management into practice. Objectives 

To build awareness about changing trends in Advertising & Media Management & innovative marketing practices.

Content of Course Topic- I Advertising Concept, objectives, DAGMAR approach, objections to advertising, ethics in advertising, advertising process, advertising square, ad budget. Topic- II Promotion Mix Ingredients, distinguishing features, USP strategies, push-pull strategies, sales promotion campaign (SPC). Topic- III Ad-Agency Organization, changing role, services by ad-agency, compensating an agency, client-agency relationship, client turnover. Topic- IV Media Mix Decisions Media planning, media scheduling, media vehicle, media clutter, web advertising, outdoor publicity. Topic-V Copy Writing Copy illustration, visualization, ad theme, ad effectiveness studies, pre testing V/S post testing techniques.

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Topic- VI Ad Industry in India AAA of India, code of conduct – ethical and social issues, corporate advertising, surrogated advertising, ambush marketing, brand advertising, advertising of services, case studies, promotion mix, media mix, Ad effectiveness studies. Teaching Methodology     

Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Advertising Quiz

References Material Books 1. 2. 3. 4. 5.

Principles of Marketing – Dr. David Aaker Advertising Management – Indra Mohan Advertising – Dr. Arvind Kabra Principles of Advertising – Chunawala Advertising Management- IGNOU publications

Journals 1. 4 p‘s – Journal of Spectrum Communications 2. Brand Equity issues – E. T. Publications Web Resources 1. www.adspacenetworks.com 2. www.adworldindia.com 3. www.agnet.com 4. http://chitika.com

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Service Marketing Code: J0102MK02 Semester: III Prerequisite   

Marketing Management in semester II Marketing specialization in semester III Students opting for this course should have following subjects or topics or skills covered in previous semester Objectives      

Develop an understanding of the basic concepts and issues in service marketing To appreciate the differences between services and physical goods and to understand how these differences translate into strategic direction. Enhance your understanding of what service marketing managers actually do on a day-today basis by taking on the role of marketing manager for an existing service To understand what quality means in service delivery and how perceptions of service quality are developed by customers. To provide you with an understanding of how service customers determine value in a service exchange and how this translates into a satisfied customer base. To learn about the role of physical evidence in service delivery and what constitutes an effective service environment.

Content of Course Topic - I Introduction to Service Marketing Introduction, Classification of services, Nature and scope of service marketing, Evolution and growth of service sector, Services and Indian economy Topic - II Service Promotion The 4 I‘s of Service marketing, The expanded marketing mix for service marketing. Topic - III Service Design New service development, Planning and branding, Service market segmentation, targeting and selection Topic - IV Customer Service Customer expectation and perception, Customer behavior, Measuring service quality, Gaps and SERVQUAL models, Service Guarantee – Handling complaints effectively 21

Topic - V Distribution of a Service Distribution strategies for a service, Challenges in distribution of a service, Role of Internet in distribution of Services Topic - VI Marketing strategies for different service sectors Travels and tourism, Health Care, It industry, Education services Teaching Methodology  Lectures, tutorial and Field Work.

Reference Material Books 1. Services Marketing – Zeithaml, Bitner, Gremler & Pandit, TMGH, 4th ed. 2. Services Marketing – Christopher Lovelock

Journals Journal of Services Marketing Web Resources 1. http://www.managementstudyguide.com 2. www.marketingteacher.com

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Consumer Behaviour Code: J0102MK03 Semester: III Prerequisite  Students opting for this course should have sound knowledge of Marketing Management. Objectives At the end of the course it is expected that the students will be able to   

Understand the various aspects of consumer behaviour Understand the factors that influence consumer behaviour. Understand the importance of consumer behaviour in deg marketing strategies.

Content of course Topic - I Meaning & definition of consumer behaviour. Importance / relevance of consumer behaviour studies in the field of Marketing. Topic - II Consumer Research: Consumer research process – developing research objectives, collecting secondary data, deg primary research Topic - III Individual determinants of consumer behaviour: motivation, consumer perception, consumerlearning & memory. Personality & self concept, Consumer attitude – formation & change. External determinants of consumer behaviour: Culture, subculture, social class & reference group Topic - IV Models of consumer behaviour: Howard – Sheth model, Engel, Kollat & Blackwell model & Nicosia model Topic - V Buying roles, buying motives – types. Types of buying decisions – routine response or programmed buying decisions, limited buying decisions & extensive buying decisions. Consumer buying decision process, post purchase behaviour. Consumer buying Vs. Organizational buying. Topic - VI Diffusion of innovation: meaning and definition, diffusion process. The adoption process. 23

Teaching Methodology  Lecture, discussions, case study discussions, field work

Reference Material Books 1. Consumer Behaviour in Indian perspective – Text & Cases : Suja R. Nair, Himalaya Publishing House 2. Consumer Behaviour : Leon G. Schiffman , Leslie Lazar Kanuk , Pearson Education 3. Consumer Behaviour & Marketing Action : Henry Assael , Thompson Learning 4. Consumer Behavior: Concepts & Applications: David Loudon, Albert Della Bitta, Tata McGraw Hill 5. The Marketing Whitebook 2012-13

Web Resources 1. www.trendwatching.com

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Product Management Code: J0102MK04 Semester: III Prerequisite 

To enhance student‘s knowledge pertaining to product policies & management of product developments and can apply their product related knowledge into practice.

Objectives 

To build awareness about changing trends in product Management, launching New Product and development strategies in the world of today‘s innovative market trends.

Content of Course Topic -I Product Concept Concept of product mix, ingredients, depth & width of product line, product V/S service feature, product mix V/S brand mix. Topic -II Product Planning Product policies, new product launch, new product development strategies, product classification, stages of product planning into practice. Topic -III Branding Decisions Concept of brand, types of brand, branding strategies, co- branding, AAKER model, Inter-brand Consulting Approach, Multi-branding Approaches. Topic -IV Brand Positioning Product positioning, brand positioning strategies, brand extensions, global branding. Topic -V Brand Equity Concept, measurement of brand equity, brand values.

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Topic -VI Case Studies and Numerical Product mix decisions, new product launch, product planning process, brand positioning & brand equity issues, numerical on calculating brand index and equity using approaches to brand equity measurement.

Teaching Methodology    

Fields Surveys Mini Research Projects Case Discussions Marketing Quiz

Reference Material Books 1. 2. 3. 4.

Product Management – Chunawala Fundamentals of Marketing- Stanton Marketing Management : Managerial Approach – J. C. Gandhi Marketing Management – Tapan Kumar

Journals 1. Brand Equity Issues – Economic Times 2. Journal of International Marketing – AIMS Publications

Web Resources 1. 2. 3. 4.

www.aipmm.com www.goodproductmanager.com www.instantestore.com www.wpp.com/wpp/marketing/brandz

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International Economics Code: J0102IB01 Semester: III Prerequisite Students should be well conversant with  Macro economic variables and concepts  External environment as well as basics of international business in general Objectives 

To acquaint the students about the macro economic aspect of International Business

Content of Course Topic - I Theories of International Trade Theories of absolute advantage, comparative advantage and opportTopicy costs, Modern theory, Heckscher-Ohlin theory, International trade policy, theory of international finance, open economy policy analysis. of trade and offer curves Topic - II Free Trade versus Protection International Vs. domestic trade, case for free trade, case for protection, Tariff and other barriers to trade: Economic effects of tariffs and quotas, Non-tariff barriers and their implications. Topic - III Balance of Payments Meaning and components, Equilibrium and disequilibrium, traditional, absorption and monetary approach for adjustment, foreign trade multiplier, India‘s Balance of Payments crisis. Rupee convertibility. Topic - IV Meaning of exchange rates and types Foreign exchange market and role of participants, global currency crises in recent past. Topic - V The theory of Regional Blocks WTO, IBRD, ADB, EU, International Financial Institutions, their functions and role.

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Topic - VI Trade Policy and Reforms in India Trade problems and trade policies, composition and direction foreign trade, Trade Reforms, India‘s international debt, MNCs in India, Instruments of export promotion and recent import and export policies and agenda for future. FDI,FII and it‘s Impact on Indian Economy.

Teaching Methodology  

Care studies on global economic events Update on economic news from economic times and journals and periodicals.

Reference Material Books 1. 2. 3. 4. 5. 6.

Ahuja H.L. (2008): Macroeconomics-Theory and Policy, S.Chand & Company, New Delhi. Cherunilam (2006): International Economics, the Mcgraw Hill Companies Desai S.S.M. and Nirmala Bhalerao (2008): International Economics, Himalaya Publishing House, New Delhi. Mithani D.M. (1997): International Economics, Himalaya Publishing House, New Delhi. Salvatore D. (1997): International Economics, Prentice Hall, Upper Saddle River, N.J.New York. International Economics Kindle Berger, the Mcgraw Hill Companies

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International Marketing Code: J0102IB02 Semester: III Prerequisite 

On the basis of basics of International Business current trends, students should gain knowledge about International market current trends in changing Global scenario.

Objectives 

To acquaint students with theoretical and practical aspects of International Marketing in a clear and systematic manner in the Global Business Environment.

Content of Course Topic-I Introduction to International Marketing Meaning and definition of International Marketing, Features and Importance of International Marketing, Problems of International Marketing, EPRG frame work, Stages in the evolution of domestic company to international company, Domestic Marketing V/S International Marketing. Topic-II International Marketing Information System Sources of information, Process of International Marketing Research, Determinants of Market Selection, International Marketing Entry Strategies – Case Studies. Topic-III International Product and Pricing Strategies Adoption and Standardization, Factors encouraging Adoption and Standardization, CIF, FOB Pricing, Determinants of Pricing, Pricing Strategies, Branding Decisions, Packaging Strategies. Topic-IV Integrated marketing communication Integrated marketing communication process, modes of IMC, Tools and Techniques, Multinational V/S Transnational corporations, marketing strategies – changing role in advance V/S BRIC countries. Topic-V International Distribution System Types of Intermediaries, Direct Export V/S Indirect Export, Distribution Logistics and Supply Chain Management, Changing role of Shipping Corporations, Transportation Problem. Case Studies.

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Topic-VI Global Quality Standards Quality issues in global markets, global quality standard, international agencies, quality issues for Indian products in International markets. Teaching Methodology     

Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Desk Research Assignment

References Material Books 1. 2. 3. 4. 5.

International Marketing – Francis Cherunilam Export Management- Francis Cherunilam India‘s Foreign Trade Policies – Exim Bank Publication International Marketing – Sak Onkvisit, Johan J. Shaw International Marketing – Justin Paul & Ramneek Kapoor

Web Resources 1. www.marketingpower.com 2. www.marketingteacher.com 3. www.dgft.gov.in

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Regulatory Framework of International Business Code: J0102IB03 Semester: III Prerequisites  Knowledge of legal aspects of business  NI Act and Contract Act Objective 

The objective of this course is to make students acquainted with provisions and practices followed in International business deals.

Content of Course Topic - I An overview of statutory basis of cross border trade and Exchange, Control and its objectives, IEC Code procedure. Topic - II Significance and Need of common statutes with special reference to International chamber of commerce (ICC) guidelines with reference to U 600 and U 500, U version 1.1 Electronic Presentation. Topic - III Relevant provision of FEMA and SEBI related to trade and non-trade transactions. Topic - IV Review of Foreign Trade Policies after Globalization, Handbook of Import Export Procedures. Topic - V APDIR Circular issued by Exchange Control and circulars of DBOD, Exchange Control Manual Vol.I and II, Important provisions pertaining to Import-export, IR/OR, Foreign Nationals, NonResident External Rule (1971) Topic -VI Latest INCO, Sales of Goods Act, DOCDEX, I.S.B.P, International Property Rights, Patents and Trademarks

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Teaching Methodology     

Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Desk Research Assignment

Reference Material Books 1. 2. 3. 4. 5. 6. 7.

U 600,ICC600(ICC Publications) FERA FEMA Publications SEBI Guidelines Exchange Control Manual Volume .I and II Handbook of EXIM Procedures Volume. I and II Foreign Trade Policy FEDAI Publications

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Export Import Policy Procedure & Documentation Code: J0102IB04 Semester: III Prerequisites Basic Knowledge of  

Cross Border Trading Commercial Geography of the country : ports, air & sea routes.

Objective 

To make students aware about the procedures and practices in International Logistics

Content of Course Topic - I Introduction International Trade-Export and Import, Importance of International Trade, Difference between Domestic company, International Company and Multinational Company (MNC). IEC code procedure. Topic - II Sale of Goods Act Cargo Insurance clauses, Custom and Baggage Rules, INCO . Glossary of shipping Topic - III Regulatory/Official Documents SDF/VP/COD, GIR forms, Exchange Control Volume 2, Significance and usage of forms prescribed. Topic – IV Commercial Documents A) Financial Document, B) Commercial Document, C) transport Document, D) Risk Bearing Document and Other Document Topic - V Clearance of the goods against Bill of Lading and airway bill. Topic - VI Role of clearing and forwarding agents (C & F agents), and port operations i.e. Types of container, H.C.L., F.C.L., Port Systems and their role. Maritime frauds

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Cases related to the clearance of the goods and maritime frauds Understanding of Official and regulatory documents.

Reference Material Books 1. 2. 3. 4. 5. 6. 7.

C Rama Gopal, Export Import Procedure and Documentation, New age International Publisher‘s, New Delhi. W.K. Acharya and Jain K.S. Export Import Procedure and Documentation, Himalaya Publishing House, Mumbai. Aseem Kumar, Export and Import Management, Excel Book, New Delhi. P.K. Khurana, Export Management, Galgotia Publishing Co. New Delhi Francis Cherunilam, International Trade and export Management, Himalaya Publishing House, Mumbai. Francis Cherunilam,International Marketing, Himalaya Publishing House, Mumbai. Logistics &Supply chain Management by Martin Christopher

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Investment Analysis and Portfolio Management Code: J0102FN01 Semester: III Prerequisite 

Knowledge of fundamentals of Financial Statements and Various avenues of Investment

Objectives   

To acquaint the students with basic concepts, avenues and underlying techniques and to develop a broad understanding of the portfolio Management and accepted practices. To introduce practical aspects of Investment and portfolio Management as an important decision-making process in Investment To expose and update the participants to real life situations and current topics/debatable issues involving Investment decisions and to equip them with techniques for taking decisions.

Content of Course Topic - I Introduction Meaning, objectives, Scope, and Constraints Process of Investment, Avenues of Investments and types of Investment, Current scenario of Investment in India, Role of Securities Market in Indian economy Topic - II Mutual Fund and Derivatives Basic concepts, Functioning and Objectives of Mutual Fund ,Types of Mutual Funds, Analysis of MF, Performance evaluation of MF Schemes using Sharpe, Treynor and Jensons Models, Basic concept and types of Derivatives, Developments in Derivative and MF market in India Topic - III Fundamental Analysis and Technical Analysis Fundamental Analysis - Economic, Industry and Company analysis, Valuation of Equity and preference shares, Technical Analysis - Concept, Importance and Limitations of Technical Analysis, Dow Theory Technical Indicators and charts used in technical Analysis, Market Efficiency and Behavioral Finance Topic – IV Portfolio Management Portfolio Meaning, Characteristics and Objectives, Process of Portfolio Management, Investment policy statement and asset allocation, Equity Management Strategies (SIP), analysis of Debt

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Instrument, Bond Management-Active and ive, preparation of investment plans for individuals in different stages of life cycles and different situations

Topic - V Calculation for risk and return for Security/Portfolio Concept and types of Risk and return, basic principles of risk management problems on calculation of Systematic risk of a security (mean, variance, standard deviation), Problems on risk and return associated with portfolio consisting maximum three securities( mean, variance, standard deviation), Capital Asset Pricing Model and its application Topic - VI Portfolio Theories Efficient Market Hypothesis concepts and forms of EMH, testing techniques of weak form, random walk theory, High frequency trading and its impact on EMH, Arbitrage Pricing Theory, Efficient frontier, Selection of optimal portfolio with reference to investor‘s utility curves Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Investment Analysis and Portfolio Management - Chandra. Prasanna.(2009), Tata McGraw Hill, New Delhi, 3rd Edition 2. Security Analysis and Investment Management - Fischer. and Jordon (2009), Pearson Education, 6th Edition 3. Investment Analysis and Portfolio Management - Rustagi. R. P. (2008), Sultan Chand & Sons, 2nd Edition 4. Investment Management: Security Analysis and Portfolio Management - Bhalla, V.K. (2010)., S.Chand & Sons, 17th Edition. 5. Investment Analysis and Portfolio Management - Frank K. Reilly, Keith E Brown (2009), Cengage Learning, 8th Edition. 6. Investment Analysis and Portfolio Management, Ranganatham, (2004). Pearson Education, 1st edition. Journals 1. 2. 3. 4. 5.

Dalal Street Investment Analysis Journal Journal of Finance Financial Analysts Journal Journal of Derivatives 36

Management of Financial Services Code: J0102FN02 Semester: III Prerequisite 

Knowledge of fundamentals of Financial Management, Financial decision making techniques and Financial Statements

Objectives    

To give the students an insight into the principles, practices of the prominent Financial services and their functioning in the changing economic scenario. To make critical appraisal of the working of the specific financial Services in India. To brief the students about developments in financial services. To provide a judicious mixture of theory and business practices of the contemporary Indian financial services.

Content of Course Topic - I Introduction to Indian Financial System Indian Financial System, Development Since 1991, Structure – Money Market and Capital Market, Major Components, Financial Markets, Financial Institutions / intermediaries , Financial Instruments and Financial Services. Topic - II Capital Market Operations Functions of New Issue Market, Contents of Offer Document, Methods of floating new issues, Procedure of Initial Public Offer (IPO), SEBI guidelines, Players in New issue Market, Book Building Process, Secondary Market operations, NSE, BSE, OTCEI, SEBI and Its Role in the capital market, Depository Services (Introduction, Role and Importance), Topic - III Assets/ Fund Based Services Meaning, Importance and Types of Hire Purchase Finance, Consumer Credit and Leasing, Factoring & Forfeiting Topic - IV Merchant Banking and Mutual Fund Merchant Banking: Origin, Nature and scope of merchant banking, role of merchant banker, types of merchant banking services, Current trends in merchant banking. 37

Mutual Fund: Concept, Types of mutual funds, advantages and limitations, Major players in mutual funds, problems of mutual fund in India, Current trends in mutual funds in India. Topic - V Credit Rating and Securitization: Credit Rating: Introduction, meaning, functions of credit rating agencies, Major players in credit rating agencies in India. Securitization: Concept and Meaning, Modus of operandi, Benefits, Securitisable assets, Indian Scenario Topic - VI Venture Capital and Microfinance Venture Capital: Origin, Concept, Features, Advantages and Limitations, Stages in venture capital financing, Initiative in India, Concept of Angel Capital. Microfinance: Origin, Meaning and Concept, advantages and limitations, concept of financial inclusion, Recent trends in India. Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 2. 3. 4.

Gordon, Natarajan, Financial Markets and Services, Himalaya Publishinh House. M.Y.Khan, Financial Services, Tata Mc Graw Hill. L.M. Bhole, Financial Institutions and markets, Tata Mc Graw Hill. Shashi K. Gupta and Nisha Agarwal, Financial Services, Kalyani Publications.

Journals 1. 2. 3. 4.

Indian Journal of Finance. ICFAI Journal of Applied Economics ICFAI Journal of Emerging Market Finance Journal of Financial Research

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Financial Risk Analysis & Management Code: J0102FN03 Semester: III Prerequisite 

Basic understanding and Knowledge of tools and financial products used for Risk Management


To introduce the basic concept of risks and its types, To make Students learn practical aspects of Derivatives as Risk Management tool. To orient the students to the concept, regulations and development in Insurance Sector.\ To give a broad overview of methods and techniques of Risk Management in domestic as well as in International scenario.

Content of Course Topic – I Conceptual Framework of Risk Concept of Risk and Uncertainty, Principles of Risk Management for Individuals and Business, concept and difference between the - Speculation, Gambling, Uncertainty, Peril Loss, Types of Financial and Non Financial Risk, Risk and Exposure Topic – II Financial Risk Management Meaning and objectives of Risk Management, process of Risk Management, techniques of Risk Management, Country Risk Analysis, Analysis of Global Environment, Study of disclosures and Mark to Market Principle, Study of Financial Crises (Bank, Debt and Currency Crises) Topic – III International Risk Management Introduction to International Financial System and components of International Financial Markets, Currency and Interest Rate Risk Management, Concept and Objectives of Hedging and Hedging tools and techniques- Internal and External, Consideration for hedging Currency Risk, Interest Rate Risk and overall Financial Risk

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Topic - IV Derivatives Concept, Objectives and Importance of Derivatives, Parties involved in Derivatives , Types of Derivatives, Option Pricing and Payoffs, Factors influencing Derivatives (Future & Option), Derivative as a tool of Risk Management ,Developments of Derivative Market in India Topic – V Functioning of Derivative Market Future contracts-Mechanism of trading, Types of Future Derivatives and practical problems on futures Swaps, Currency risk analysis, Swap-concept and considerations, problems on currency swaps, Case study in relation to Financial Risk Management Topic - VI Insurance as a tool of Risk Management Concept, need and Principles of Insurance, Types of insurance-Life and general Insurance, Financial Planning and Insurance, Insurance as a tool for Risk Assessment and Management, Reinsurance, Co-Insurance, Globalization of Insurance , IRDA, Development of Insurance sector in India Teaching Methodology  Lectures, tutorial and Field Work.

Reference Material Books 1. Risk Management & Insurance –Harrington 2. International Financial Management-P G Apte 3. Insurance and Risk Management, Gupta. P.K. (2009), Himalaya Publishing House 2nd Edition. 4. Principles of Risk Management and Insurance - George. E. Rejda. (2005), Pearson Education, 9th Edition Journals 1. Journal of Finance 2. Journal of Risk and Insurance 3. Journal of Derivatives 4. Journal of Financial Markets

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Corporate Taxation Code: J0102FN04 Semester: III Prerequisite 

Knowledge of fundamentals of Direct Taxes and Indirect Taxes


To introduce and orient the students with definitions and underlying provisions of direct and indirect tax laws and to develop a broad understanding of the tax laws and accepted tax practices. To make them understood regarding practical aspects of tax planning as an important managerial decision-making process. To expose and update the students to actual situations and current topics/debatable issues involving direct and indirect taxation.

Content of Course Topic - I Introduction to Income Definitions: Person, Companies, Association of persons and trust, minors, Cooperatives, ed Firm, Income, deemed income, concept of Assessee, Assessment Year, Previous Year, Gross Total Income, Total Income;, Residential Status and Scope of Total Income on the basis of Residential Status, Agricultural Income Topic - II Calculation for Income under different head of income Salaries, Perquisites, gratuity and retirement benefits, income from house property, capital gains, income from other sources, Income from business and profession, problems arising from aggregation of income and set off and carry forward of losses. Computation of income and Return of Income Tax Topic – III Basic Concepts for Taxation of Companies Company and types of companies, different Heads of Income, Deductions from Gross Total Income for Companies, Basic calculation for Computation of Taxable Income of Companies, Minimum Alternate Tax. Topic - IV Tax Considerations for Managerial Decisions Tax Considerations for Specific Financial and Managerial Decisions like Capital Structure Decisions, Deemed Dividend, Dividend, Own or Lease, Make or Buy, Repair or Renewal, Managerial Remuneration. Tax Planning relating to: Mergers and Demergers of Companies. 41

Topic - V Tax planning Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning. Tax Planning with Reference to: Location of Undertaking, Type of Activity, Ownership Pattern; Tax incentives and Tax exemptions Topic - VI Tax istration and Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and Revisions, Review, Rectification, Advance Tax, TDS, Avoidance of Double Taxation Agreements, Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Singhania V.K., Singhania Monica, ―Corporate Tax Planning and Business Tax Procedures‖, Taxman Publications, Delhi 2. Ahuja Girish, Gupta Ravi, ―Simplified Approach to Corporate Tax Planning and Management‖, Bharat Law House Pvt. Ltd., New Delhi 3. Nitin Vashisht and B.B.Lal (2008). Direct Taxes: Income Tax, Wealth Tax and Tax Planning, 29th Edition, Pearson Education. 4. Lal, B.B. (2008). Income Tax and Central Sales Tax: Law and Practice, 29th Edition, Pearson Education. Journals 1. Journal of Taxation 2. Journal of Finance 3. National Tax Journal

1.

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Materials Management Code: J0102PD01 Semester: III Prerequisite 

General knowledge of production and understanding of the production and operations management. The student must have opted for Production Specialization and completed Production Management Course.


To make conceptual clarity of the students. To make use of these concepts in Production and Operations Dept. for managing various types of materials, production planning and control. Integrate the all management functions and study the contribution of production function with respect to other functions.

Content of Course Topic –I Introduction Material Management concepts, scope, objectives, importance, functions, Duties and responsibilities of materials managers. Topic –II Materials Planning Factors influencing and techniques of material planning, materials requirement planning, moving average methods, inventory control, value analysis and cost reduction. Topic – III Purchasing and Stores management Purchasing principles, procedures and practices, purchase budgets. Stores management- functions, types, stores locations and layout, centralization and decentralization of stores, codification and merits and demerits of codification. Topic – IV Inventory Management Introduction, Types of Inventory, Selective control of Inventories i.e. ABC, VED, GOLF, FSN Analysis, Economic order Quantity (EOQ) concepts, Topic – V Materials Management Information System and computer 43

In process materials and management control, Database management reports and specific reports. Topic – VI Logistics Management Definition, objectives, activities and organization of logistics management, Forward and backward logistics management. Teaching Methodology  Lectures and discussions, Industrial Visits; presentation, Home assignment, Class interaction, Videos of different production facilities. Reference Material Books 1. 2. 3. 4.

A.K.Dutta, Materials management, Prentice – Hall India. N. K. Nair, Purchasing & Materials Management, Tata McGraw Hall, New Delhi. Gopalkrishnan, Materials management, MacMilan Publishers India Ltd., Chennai. Chunnawala & Patel, Production and operations management, Himalaya Publishing House Pvt. Ltd, Mumbai.

Journals 1. 2. 3.

International Journal of Materials and Product Technology POM Journal International Journal of Operations & Production Management

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Quality Management Code: J0102PD02 Semester: III Prerequisite 

General knowledge of production and understanding of the production and operations management. The student must have opted for Production Specialization and completed Production Management Course

Objectives  



To understand the Quality Management concept and principles and the various tools available to achieve Quality Management. Provide a basic understanding of "widely-used" quality analysis tools and techniques. Create an awareness of the quality management problem-solving techniques currently in use. Streson the importance of the quality principles on the business performance.

Content of Course Topic –I Introduction Definition, importance, objectives of quality, Types of Quality, Customer driven quality, determinants of quality, cost of quality, dimensions of quality Topic – II Quality Control Quality and Financial performance, quality control objectives, quality control and inspection, quality assurance, Topic – III Control Charts for SQC Statistical Quality Control (SQC). Control charts for variables such as X, R charts and control charts for attributes such as p-chart, c-chart. Construction & use of the control charts. Process capability. Topic – IV Acceptance Sampling for SQC Principle of acceptance sampling. Producer‘s and consumer‘s risk. Sampling plans –single, double & sequential. Sampling by attributes and variables.

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Topic – V Customer Focus The importance of customer statisfaction, ACSI Model, Kano‘s model of customer satisfaction, customer – driven quality cycle. Topic – VI Quality Systems Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality, Quality Auditing, Six Sigma, Taguchi method, TS 16949.

Teaching Methodology  Material will be presented using a variety of teaching approaches including lectures, inclass exercises, multimedia cases, short videos, web site exercises, homework, case analysis and presentation, and class discussion of assigned readings. When possible a cooperative, student-centered learning approach will be utilized to enable a high level of student involvement. Reference Material Books 1. 2. 3. 4. 5.

Quality Control – Dale H Bester field – Pearson Education Total Quality Management – Sundarrajan Quality Control & Total Quality Management – Jain The essence of Total Quality Management – Hunsen & Ghare Managing for Total Quality – Logothetic


International Journal of Productivity and Quality Management Journal of Quality Management POM Journal International Journal of Operations & Production Management

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Production Planning and Control Code: J0102PD03 Semester: III Prerequisite 



To make conceptual clarity of the students. To make use of these concepts in industries for effective production planning and control Integrate the all management functions and study the contribution of production function with respect to other functions.

Content of Course Topic –I Introduction to PPC Meaning, Objectives, Levels of Production Planning, Production interlink with other functions of management, Organizational set up of Production planning department. Topic – II Factors influencing PPC system in the organization Project and Job production, Batch production, mass and flow production, continuous or process production, comparison of manufacturing methods. Topic – III Process Planning Introduction, Inputs to process planning, steps in process planning, process planning in different situations, cost benefit analysis, just in time, Material Requirement Planning (MRP). Topic – IV Scheduling & Dispatching Concept, Inputs of Scheduling, Job Sequencing, Project scheduling. Dispatching- Introduction, functions of dispatching, dispatching under different situations.

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Topic – V Forecasting for production Objectives, forecasting methods, statistical approach for making forecast, measuring seasonal variations. Topic – VI Production Control Meaning, objectives, necessity of production control, level of production control, techniques of production control.

Teaching Methodology  Lectures and discussions, Industrial Visits; presentation, Home assignment, Class interaction, Videos of different production facilities. Reference Material Books 1. 2. 3. 4.

L. C. Jhamb, Production Planning & Control, Everest Publishing House, Pune Chase, Aquitlano Jacobs, Production and operations management, TMH, James Dilwarth, Production and operations management, McGraw Hill, International, Delhi. Chunnawala & Patel, Production and operations management, Himalaya Publishing House Pvt. Ltd, Mumbai.

Journals 1. 2. 3.

Journal of production research and management POM Journal International Journal of Operations & Production Management

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Industrial Management Code: J0102PD04 Semester: III Prerequisite 

The students should know the fundamental aspects of POM. Students should have flair and aptitude for Manufacturing business, and field work. Objectives  

To acquire the working knowledge of the subject in relation to Production process and managing the business for various Industrial Engineering/ Management Activities. To acquire various techniques for increasing the productivity , efficiency and reduce the manufacturing cost.

Content of Course Topic I Meaning, concepts, scope, objectives, & importance of Industrial Management. Role of Industrial Manager, functions of industrial management. Topic II Productivity & utilization meaning, definition, objectives, purpose, calculation of productivity, factors affecting it, resources for increasing the productivity and utilization of operations. Topic III Work study/method study Definition, objectives, concept, scope, steps involved in work study, various types of chartsactivity, material flow, process flow, types of motion, ergonomics,. Work measurement, simplify/ modify the activities, operation sequence, use of tools, fixtures, jigs to increase the quality and quantity of production. Time & motion study, fatigue reduction. Topic IV Selecting Plant location & layout Factors affecting the selection. Weighing various factors and selection methods. Types and selection of suitable material handling and storage systems. Types of different layouts & their characteristics. Topic V System concepts & Value Analysis System Analysis, system engineering, value engineering, BPR ( Business Process re engineering)- need , methods and advantages of BPR. 49

Topic VI Industrial Psychology Definition, concepts, objectives and scope. Morale, Motivation, Working Climate Analysis, factors affecting, industrial fatigue, industrial legislation. Teaching Methodology  Lectures for concept clarity & industry examples, field survey of industry for prevailing work study practice Reference Material Books 1. Production & Op. Management- Chunawala 2. Industrial Management& Ind. Engg—O.P.khanna 3. Work Study & Economics-l.C. Jhamb Journals 1. Productivity Journals for Industries 2. ICFAI Publication

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Managerial Competencies and Career Development Code: J0202HR01 Semester: III Prerequisites  

Basic understanding of knowledge, skills and abilities. Basic awareness of role of motivation and its linkage to career.

Objectives  

To understand managerial competencies in changing business environment and the resultant challenges To establish links between managerial competencies for effective career development

Content of Course Topic - I Concept of Competencies Meaning and significance of Managerial competencies for effective work performance, Theoretical foundations for competency identification and its role in career development, managerial competency and career development in a dynamic business environment and in global workplace Topic - II Competency Mapping for Career Development Competency Mapping - concept and scopes, significance of competency mapping for effective HRM, techniques for competency mapping, career planning, role of competency mapping in career planning and development, contribution of effective competency mapping in effective career development system. Topic - III Competencies and Career Development Practices Career Anchors, relevant issues in career development – competency approach to career development, competency building, competencies and career development strategies Topic - IV Competency Appraisal for Career Development Need and benefits of effective appraisal for career management by organizations, techniques of appraisal, identifying performance dimensions for competency building, succession planning, fast tracking, dual laddering

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Topic - V Training for Competency Management for Effective Career Development Drawing career paths for self and the employees of the organization; career translation and career plateauing, identifying training needs, develop suitable training programmes for competency management, challenges in training for career development of employees, implementing and managing training programmes consistently. Topic – VI Management Competencies And Career Development In Organizations Develop a model for competency mapping and management for effective career development for a chosen firm. Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 2. 3. 4. 5. 6.

Lisa a Manero, Cheryl Tromley, Developing Managerial Skills in OB T.B. Rao, Assessment Center Vasant Naik, Assessment Center Nitin Sarawadekar, Career Development Spencer and Spencer,Competency at Work, Wiley Publication Radha Sharma, 360 degree , Competency Mapping and Assessment Center

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Organisational Theory, Structure and Design Code: J0202HR02 Semester: III Prerequisites  

Familiarity with basic principles and concepts of Management, nature and importance of organizations Basic knowledge of organizational structure, functions, objectives and goals

Objectives  To understand the effect of organizational design, structure on the performance of the organization.  To familiarize students with various organizational theories available Content of Course Topic - I The Organisational Theory And Design Organizations and Organization theory – Definition and importance or organizations, organizations as systems, evolution organization theory and design, organizational Design – Differentiation and Integration, Centralization and Decentralization, coordinating the formal and informal organizations Topic - II Organisational Strategy And Structure Fundamental issues or organizational structures- key elements – Authority, Control, Specialization and co-ordination, Types of structure- Functional, Divisional, Horizontal, Vertical, Hybrid, Matirx, Simple, Bureaucratic Structure, New Design options – virtual and boundary-less-organizations, application of structural designs, types of organizational strategiesmeaning of organizational strategy – functional level strategy, Business level strategy – miles and snow typology, porters competitive strategies, and Corporate level Strategy- Top managements strategic directions, managerial implications. Topic - III Factors Affecting Organizational Structures The external environment – task, General, International Context, Technology, Information technology and Knowledge management 53

Topic -IV Environmental Uncertainty Adapting to environmental uncertainty, Organic Vs Mechanistic Management processes, controlling the environmental domain and organization environment integration

Topic - V Managing Organizaional Process Life cycle and control – Organizational Life Cycle, Stages of Life cycle development, Pressures for growth, Large Vs Small Organizational Characteristics during Life cycle Internal design element , Organizational size

Topic - VI Organizational Culture And Contemporary Trends Organizational design and culture, types of organizational culture, ethical values in organization, the global environment, attributes of organizational excellence, Design for the Global Arena, Stages of international development, Managing Organizational decline Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 2. 3. 4. 5.

Jones Gareth, Organizational Theory text and cases, Addison Wesley Pub. Daft Richard, Organization Theory and Design, Thompson,South Western, 7 th edi Robbins Stephen, Mathew Mary, Organizational Theory, Pearson Hall Richard, Organization Structure Weihrich H.,Koontz Hill H., Management of Global perspective, Tata Mcgraw

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Performance Management Systems Code: J0202HR03 Semester: III Prerequisites  Familiarity with organizational behavior, structure and organizational processes  Skills to identify the underlying causes and behavioral issues leading to Employee performance Objectives   

To introduce the concept of performance management and its importance in organizations To enable students, knowledge of managing performances for greater success To provide information about the latest development and trends in the practices of performance management

Content of Course Topic - I Introduction To Performance Management Meaning of performance management, Scope, features of effective performance management systems, use and effectiveness of performance management as an interlinked process Topic - II Application Of Performance Management Systems Conceptual framework for Performance Management , Developing an effective MIS and Performance system, Link between Performance management and pay, performance management and job evaluation; performance management for teams Topic - III Performance Management Process Defining performance measures-Types of measures; Criteria for performance measures, setting performance standards, competency and competency analysis ; guidelines for conducting performance management Topic - IV Developing And Maintaining Performance Management Systems Introducing Performance Management to employees and enabling learning about performance management ; performance management training, evaluating performance management, areas for examination and methods

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Topic - V Impact Of Performance Management Systems On Individuals And Organizations Significance of Performance management for improving employee performance and overall organizational performance, strategic linkage between Performance management and achievement of organizational goals; measuring contribution and impact of performance management Topic - VI Evaluation Of Performance Management Systems Used By Organizaitons Balance Score card as a management system, linking multiple score card measures to a single strategy, limitations of financial measurement of business performance. The Balance Core card model- Financial perspective, Customer perspective, Internal Business Process Perspective, Learning and Growth Perspective; Best practices in industry regarding performance management systems, Research on views about performance management problems and key issues in performance management Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 2. 3. 4. 5. 6.

Armstrong Michael and Barren Angola, Performance management Lowe P, Performance management , Kogan Page India Pvt Ltd, Vol 1 Fister M, Performance Appraisal, Kogan Page India Rao T.V. , Performance management and Appraisal systems, Sage Publications, 2007 Kaplan P.S. and Norton D.P, Balance Score Card Chadha Prem, Performance management, Mcmilan Business Books

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Personnel Cost and Compensation Management Code: J0202HR04 Semester: III

Prerequisites  

Elementary understanding of labour market. Elementary understanding of legal provisions related to compensation.

Objective Students will be given an opportunity to  To gain an insight of compensation management and to understand the latest trends in compensation management with respect to wage and salary istration and managing performance. Content of Course Topic - I Introduction Concept of Compensation and Benefits Mgt. policies of organization; factors affecting Compensation and Benefits decisions; Scope and importance of compensation and benefits Management; Topic - II Labour Cost and its Components Components of Compensation package, Cost to the company concept (CTC). Dearness Allowance: Computation of I – Exercise; Bonus: Evolution of the Concept, Method of Determining Bonus; Fringe Benefits: Underlying Principles, Different Kinds of Fringe Benefits, ESOP. Executive Remuneration: Compensation Committee and corporate governance. Topic - III Job Evaluation Methods of Job Evaluation: the ranking method, the classification method, factor comparison method, point rating methods, Hay guide chart – profile method. Topic - IV Company Wage Policy Wage Determination, Pay Grades, Economic Principles; External Equity: Wage Surveys. Wage Incentives – Concept: different kinds of wage incentives plans and their application, pay for performance, competency based pay.

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Topic - V Time keeping and Time Booking Concept of Time Keeping and Time Booking; Idle Time; Treatment of idle time; Concept of Flexi time and its working and implementation. Labour Turnover: its implications and costs. Topic VI Taxation Aspect Current rules of taxation of salaries, Exemption in income tax-and the rationale, Fringe benefit tax and its implication for the employers and employees. Note: Simple problems on Income Tax Calculation and Labour Turnover to be taught.

Teaching Methodology  Lecturing: Spoken explanations to be accompanied by visual aids.  Collaboration: Collaborative discussions to garner active participation in the learning process, Group projects & Brainstorming sessions.  Case Study: Cases should be brief, well-written, reflect real issues, and open to a number of conflicting responses.  Learning by teaching: Should comprise of Assignment for Self Study and Presentation.

Reference Material Books 1. Labour Cost ing and Compensation Management (2000): A.P. Rao, Everest Publishing House. 2. New Compensation Management in changing environment: By S.K.Bhatia 3. Managing Human Resources: W.F. Cascio 4. Compensation & Reward Management; By B.D.Singh, ISBN, Excel Books (2007) New Delhi. 5. Wage and Salary istration by Michael Armstrong and Helen Marlis 6. Wage and Salary Management: S C Fonseca 7. Labour: Richard Perlman

** Students will tap into a variety of resources to meet class assignments including outside reading, textbook materials, magazines, newspapers, the Internet, and possibly guest speakers. The learning in this class will not be limited to the class textbook.

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Computer Hardware and Networking Code: J0302IT01 Semester: III Prerequisite 

Basics of computer operations

Objective  The main objective of this course is to introduce students to the different components of a computer, how they can configure their own machine and how they can design and implement networks. Content of Course Topic - I Basics of Data Communication and Computer Organization Digital, Analog, Synchronous, Asynchronous, Parallel, Serial, Simplex, Semi-Duplex, Full Duplex Communication, Multiplexing, Modem, Communication Hardware &Software, Block diagram showing basic organization of a computer system. Input Unit, Output Unit. Storage Unit: Primary storage, Secondary Storage. Arithmetic Logic Unit. Control Unit. Central Processing Unit.The System Concept.The Main Memory. RAM, ROM, PROM, EPROM, UVEPROM, EEPROM. Cache Memory.Secondary Storage Devices, input devices, output devices.Topology and Types of Topology, Categories of Networks.How to configure your own Computer. Topic - II OSI and T/IP Models What is Protocol, OSI Model, Layers and their functions. Transport Protocol: Introduction to T/IP, Internet Protocol. Protocols forming part of IP, Internet Upper-Layer Protocols: FTP, TELENT. Comparison of different models (T/IP vs. OSI Model), Transmission Media: Guided and Unguided media. Comparison of media Topic - III LANS/ MANS Local area network: Advantages, disadvantage, characteristics. Metropolitan area network. IEEE 802, Ethernet : Physical layer, Physical layer interface, system configurations, 10Base-5, 10Base-2, 10Base-T, Physical network topology used for Ethernet. Token ing Networks. Fiber distributed data interface for MANs. Wireless Networks: Cellular communication, Wi-Fi, Wi-max, Bluetooth, MANET

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Topic - IV Interconnecting Networks Introduction To Addressing, IP Addressing-Classfull, Classless Addressing, CIDR, Subnetting with VLSM, Network Interconnecting Devices : NIC, Hub, Switch , Router, Bridge, Gateway, Topic –V Implementing Networks Introduction to the Cisco IOS: Cisco router GUI,Connecting to Cisco router, Command line interface , Router modes,Router istrative functions, Configuring router, configuration. Topic – VI IP routing Routing basics, IP routing process, Configuring IP routing, Configuration of Routing Protocols : Routing information protocol, Interior gateway routing protocol,EIGRP,open shortest path first. Virtual Lans:VLANBasics,VLAN hips, Identify VLANS, VLAN trunking protocol, Routing between VLANS, configuring VLANS Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Computer Networking – James F Kurose & Keith W Ross, AddisionWesley, 2004 2. CCNA Cisco Certified Network Associate Study Guide fifth edition ( Certification Press) by Todd Lammle, BPB Publications

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Database Management Code: J0302IT02 Semester: III Prerequisite 

IT for Managers


To introduce concepts of DBMS, its advantages and representation in of relational model, features of relational model. To familiarize students with various Models, integrity constraints on database and normalization. Implementing database using SQL, Introducing Oracle Architecture. Manipulating database using SQL commands. Practical experience with real-world exercises.

Content of Course Topic - I Introduction of DBMS Concept of data and information, database, DBMS and its advantages over file processing systems. Concept of data redundancy, data independence, data integrity, data dictionary. Schema and instance, three levels of abstraction of database, three tier architecture. Topic - II Data Modeling Review of DBMS concepts, Database Models – Hierarchical and Network model, E-R Modelling- ER Diagrams, Entities, Types of attributes, relationships, degree and cardinality of relationship. Enhanced ER Diagrams- Strong and Weak Entities, Aggregation, Specialization. Converting ER Diagrams into table design. Object Relational Model.

Topic - III Relational Model and Normalization Representing database in relational model, concept of relation and relationships, various types of keys, Integrity constraints - Domain, Entity and Referential integrity. Concept of well structured relations, functional dependencies and normalization. First, second and third normal forms, Concept of RDBMS. 61

Topic - IV Introduction to SQL Introduction to Oracle Architecture, Concept of DDL, DML, DCL, Data types, Creating and altering tables, Inserting, updating and retrieving data from database, sorting and grouping data. Implementing integrity rules (constraints), Arithmetic and logical operations on data, using various clauses and operators. Topic - V Dealing with multiple tables Foreign key constraint, s and retrieving data from multiple tables, Union, Intersect, Minus, Sub queries, creating and updating views. Topic - VI SQL Functions Date : Sys_date, new_time, next_day, add_month, last_day, months_between Numeric - round, trunc, abs, ceil, cos, exp, floor Character - initcap, lower, upper, trim, translate, length, char Conversion - to_char, to-date, to_number Group Functions : Avg, max, min, sum, count etc. Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Database Management Systems by Alexis Leon, Mathews Leon - Leon Press, Chennai. 2. Fundamentals of Database Systems by Elmasri Nawathe, Pearson Education Publication 3. SQL and PL/SQL using Oracle by Ivan Bayross, BPB Publication.

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Electronic Governance and Electronic Business Code: J0302IT03 Semester: III Prerequisite 

Basic Knowledge of Business and Electronic Technology

Objectives  To provide an understanding of E-Government concepts and issues from the perspectives of public policy, public istration, and public management.  To provide students with knowledge of principles of E-Business.  To impart the key concepts of E-Business.  To enable the student to understand the importance of E- business to gain better understanding of a business organization.  This course encomes the study of current management issues associated with electronic commerce strategies. Content of course Topic - I Moving Towards E-BUSINESS Business operates through systems, Phases in building & maintaining systems, Information Technology as a driving force for innovation. Understanding systems from a business Viewpoint: The work system framework Relationships between work system and Information system, Measuring work system performance. Business process: Process characteristics, Evaluation Business process performance, more about communication and decision making. Topic - II Definitions of Electronic Commerce/Electronic Business, Categories of E-business (b2b, b2c, c2c etc), examples of models. Topic - III Electronic Markets Definition and use of Electronic Markets, Advantages and Disadvantages associated with Electronic Markets, Some functional electronic markets, The future of Electronic Markets. Electronic Data Interchange (EDI)- EDI definition, (overview of advantages and disadvantages), Technical aspects of EDI, Business implications of EDI, Internet Commerce- Basic elements of Internet based business. Internet shopping and the e-shop, Advantages and disadvantages of Internet based ‗consumer‘ business.

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Topic - IV Impact of E-business on Society Current scenario, Issues related to the job market, work patterns, skills required and continuous learning, how local becomes global. IS/IT a positive thing? Privacy and security issues. Information and knowledge. Topic - V E-governance Nature, scope, content, need, digital divide –issues in e-governance applications, Applications of IT in government – its influence on the performance of Public Organizations, need of egovernance - e-assistance, models in e-governance (G-C-G-B) Topic - VI Implementing strategies for e-governance initiatives Scope and limits Role of Public servants Under e-government initiatives-Skills required and training of public servants.

Teaching Methodology  Classroom lectures  Example Based Approach  Case Study Approach  Classroom presentations

Reference material Books 1. 2. 3. 4. 5.

Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective, Pearson Education Asia, Delhi 2002. E-commerce Concepts, Models, Strategies by C. S. V. Murthy E-Governance: Concepts And Case Studies - C.S.R Prabhu Bedi, Kiran et.al., Government @ Net – New governance opportunities for India, sage, New Delhi2001. 6. Ravi Kalakota, Marcia Robinson - E-Business 7. Robert Elsenpeter & Toby Velte - E-Business-A Beginner‘s Guide 8. E-Commerce A managerial perspective by P. T. Joseph. 9. Electronic Commerce from Vision to Fulfillment by Elias M. Awad. 10. Pitt, D.C., & Smith, B.C., The Computer Revolution in Public istration, Wheatsheaf Book,U.K., 1984.

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System Analysis and Design Code: J0302IT04 Semester: III Prerequisite  Basic knowledge of system concepts. Objectives  The aim is to first introduce the system concepts to the students.  To understand a system and the different phases of system developments life cycle  Course aims to introduce principles and practice of structured system analysis and design through various approaches and models.  To give experience of analyzing and deg the practical systems through examples, case study, field visit approach. Content of course Topic – I System Concepts Definition, characteristics, types of system (open, closed, manmade, abstract, MIS, EIS, TPS, DSS, knowledge based system etc), systems control. Decision making concepts, types of decisions, Phases in decision making, Concept of system analysis. Topic – II System models SDLC- diff. phases, Role of system analyst and other persons involved in system development. Waterfall model, spiral, prototype and JAD, RAD, Introduction to agile development methods (scrum, extreme programming, crystal etc), Topic – III SDLC Phases in detail Requirement Analysis- Initial Investigation- Determining the ‘s information Requirements, SRS, need for SRS, Information gathering – Kinds of information, Fact Finding Tools, Fact Analysis, Determination of Feasibility, Interviews and Questionnaire design, on site observationdocuments and processes, Design- systems Planning and design phase, testing, implementation, maintenance Topic – IV Design tools CLD, DFD- 1st level, 2nd level ER Diagram, Data Dictionary, CASE Tools- use of case tools, different case tools available, Functional decomposition Diagram(FDD), decision tree, decision tables, menu design, design of input forms for the s (information system and web based systems) and output reports, Understand the objectives for effective output, design. Relate output 65

content to output methods inside and outside the organizational context. Concept of object oriented design - objects, classes, relationship, inheritance and polymorphism. Topic – V Testing System testing techniques, types of testing, V model, Systems and documentation, training guidelines. Topic – VI Implementation and maintenance Developing installation plans, Conversion techniques, Post installation follow-up, types of maintenance. Teaching Methodology  Classroom lectures, Example Based Approach, Case Study Approach Reference material Books 1. Analysis and Design of Information Systems- James Senn, McGraw hill International Editions 2. System Analysis and Design - Elias Awad, Galgotia Publication. 3. Modern Systems Analysis and Design Methods, (3rd edition or higher) by Hoffer, George and Valacich. 4. Systems Analysis & Design (3rd Edition) Alan Dennis, Barbara Haley Wixom, Roberta M. Rogh Printed in the US 2006 by John Wiley & Sons Inc. ISBN: 13:978-0-471-72257-1 or ISBN: 10:0-471-72257-x { See: www.wiley.com/college/dennis} 5. Systems Analysis and Design (5th Edition) Kenneth Kendall and Julie Kendall. Pearson Education., Inc. ISBN: 0-13-033990-3

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Business Intelligence Code: J0102OP29 Semester: III Prerequisite  Basic information about business operations and computer systems. Objectives 

The goal of the course is that the student: -Shall have knowledge on how technical components of Business Intelligence (software, a wide variety of technical equipment) is managed in theory.

Content of Course Topic – I Understanding the field of business intelligence in a global world-Understanding the BI process and choosing -Place and tasks of the study of private and public Intelligence. Topic - II The practice of private and public intelligence The choice of means -Strategies of information gathering, The distinction between intelligence, information and data, Information asymmetry and competitive advantage. Topic - III The Tripod Intelligence, security and counterintelligence, The organizational and academic placement of the intelligence function, The intelligence working process, Intelligence strategies and demands on information gathering, Experience with business intelligence systems in some Nordic companies: a case study, Efficient intelligence systems leading to shorter product life cycles, Open sources as a policy and as a philosophy, The relationship of the industry analysis to the company analysis, Topic - IV The instrumental versus the relational perspective on organizations The case of personal and relational analysis, Developing the intelligence model and conducting the analysis, Topic - V The submarine A general intelligence model, Selecting and conducting the analysis, 67

Required qualifications at different stages of the intelligence cycle, Scope and logic of the language for analysis, Business intelligence software and business intelligence on the web, Ethical and legal limits in private organizations, Topic - VI Industrial espionage The fine line of hiring competitor‘s employees, BI Software and its business opportunities. Technical equipment of intelligence and counterintelligence available to nation states and private organizations. - The theory of modern techniques of crypto analysis. -Managing and organising for an effective BI Team. -Learning, personal development and information technology.

Teaching Methodology 

Class lectures, case discussions, reading and analyzing research papers.

Reference Material Books 1. Business Intelligence (2nd Edition), Efraim Turban, Ramesh Sharda, Dursun Delen, David King 2. Delivering Business Intelligence with Microsoft SQL Server 2012, Brian Larson

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Yoga and Meditation Code: J0102OP30 Semester: III Prerequisite  To learn the new concepts and techniques. Objective 

To Aware the Students about the Indian Yoga and Meditation Techniques through Simple Yogic Postures (Asnas) like Pranayam etc.

Content of Course Topic - I Introduction of Yoga  what does mean by Yoga?  History of Yoga ?  Present Aspects of Yoga. Topic - II Basic Asnas of Yoga  Pranayam  Sahaj Samadhi  Bhasriak  Kapalbhati  Suryanamaskar  Sitting Asnas  Body Relaxation

Topic - III Benefits of Yoga  Physical Benefits  Weight Reduction  Physical Fitness  Mental Benefits  Mind Relaxation  Focused State of Mind

Topic - IV 69

Meditation  Introduction of Different Meditation Techniques Topic - V Observances: Dhyana (Meditation), Dharana (Concentration)  Cultivating an Awareness of the Present through Observing Future Thoughts  Cultivating an Awareness of the Present through Observing Past Thoughts

Topic - VI Practical Session

Teaching Methodology  Lectures and Practical Sessions

Reference Material Books 1. Light on Yoga: The Bible of Modern Yoga... by B.K.S. Iyengar 2. True Meditation: Discover the Freedom of Pure Awareness by Adyashanti

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Foreign Language – I Code: J0102OP31 Semester: III Prerequisite 

Basic Knowledge of English and understanding of the importance of new language.

Objective 

To learn modern colloquial German language in simple sentences and conversations.

Content of Course The Syllabus is divided in three parts / topics. Topic – I From the language usage point of view A short history, geography and cultural aspects of . Saying hello and greeting people at different times of a day. To meet elders and youngsters for the first time. To introduce oneself. Exchanging information about country of origin and place of residence and professions. Asking for and telling / saying telephone numbers. To say: I am sorry, excuse me etc. To say goodbye in formal and informal relations. If you don‘t get something, how to say it politely (e. g. wie bitte). Topic – II From Grammar Point of View Alphabets The personal pronouns: ich, du, Sie. The first, second person conjugation of verbs, which frequently occur. Gender of nouns and its plural forms. Use of Pronouns. Definite and infinite articles. Use of nicht and kein for negation. Wh-questions and questions starting with verbs. Word order in statements and questions. Numbers from 1 to 100 Preposition : aus, in, von Topic – III From Vocabulary Point of View Names of continents, countries, their languages, nationalities. Names of days and months. Watch timing German words for few things, which one sees everyday.

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Teaching Methodology  Lectures, tutorials, discussions


Aufderstrabe V., Themen 1 Aktuell – Kursbuch, German Book Centre Bock V. H., Themen 1 Aktuell – Arbeitsbuch, German Book Centre Von B, Jones A., Themen 1 Aktuell – Glossar, German Book Centre Ernst Klett Spracher Stuttgart, wort Deutsch Kurs – Und Ubungsbuch 1, German Book Centre 5. Ernst Klett Spracher Stuttgart, wort Deutsch Worterheft 1, German Book Centre

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Semester - IV

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List of Electives for Semester IV Code

Name of Course

Group I : Marketing Management J0102MK05

Digital Marketing

J0102MK06

Sales and Distribution Management

J0102MK07

Strategic Marketing

J0102MK08

Customer Relationship Marketing

Group II : International Business Management J0102IB05

International Financial Management

J0102IB06

Currency Derivatives and Risk Management

J0102IB07

Foreign Exchange Management

J0102IB08

International Business Strategies

Group III : Finance Management J0102FN05 J0102FN06

Applied Corporate Finance and Mergers & Acquisitions Management Control Systems

J0102FN07

International Financial Management

J0102FN08

Financial Institutions and Banking Operations

Group IV : Production Management J0102PD05

Logistics & Supply Chain Management

J0102PD06

World Class Manufacturing

J0102PD07

Environment, Health and Safety

J0102PD08

Purchase and Stores Management 75

Group V : Human Resources Management Code J0202HR05

Name of Course

J0202HR07

Emerging Trends and Practices in Human Resource management Hunan Resource Development Instruments and Assessment Centers Industrial Relations

J0202HR08

Labour Welfare

J0202HR06

Group VI : Information Technology Management J0302IT05 Information Systems Audit J0302IT06

Management of Information Systems

J0302IT07

Mobile Commerce and Technology

J0302IT08

Software Project Management

Open Course J0102OP38

Disaster Management

J0302OP39

Enterprise Applications

J0102OP40

Foreign Language – II

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Entrepreneurship Development Code: J0102CO32 Semester: IV Prerequisite 

Basic knowledge of the business and the different requirements of the businesses

Objectives  

The objective of this course is to develop and strengthen entrepreneurial quality and motivation amongst the students. To motivate the entrepreneurial instinct and to develop necessary knowledge and skills among the students.

Content of Course Topic I Entrepreneurship Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur, Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of Entrepreneurship, Concept of Entrepreneurship, Development of entrepreneurship; Concept of entrepreneur ,Manager and Intraprenuer (differences in their roles, responsibilities and Career Opportunities) Topic II Creativity and Entrepreneurial Plan The business plan as an entrepreneurial tool, Contents of a business plan, Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning: Evaluation, Monitoring and Control segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis, Innovation. Project Feasibility and Project Appraisal. Topic III Corporate entrepreneurship Introduction, Flavors of corporate entrepreneurship, Corporate venturing, Intrapreneurship, organizational transformation, Industry rule bending, Need for corporate entrepreneurship, domain of corporate entrepreneurship, conditions favorable for Corporate entrepreneurship, benefits of Corporate entrepreneurship, issues related to Corporate entrepreneurship. Topic IV Family and Non Family Entrepreneur & Women entrepreneurs Role of Professionals, Professionalism vs family entrepreneurs, Role of Woman entrepreneur, , Factors influencing women entrepreneur, Challenges for women entrepreneurs, Growth and 77

development of women entrepreneurs in India.

Topic V Project Finance Need for finance, sources of finance, Venture capital, Nature and Overview, Venture capital process, locating venture capitalists. Topic VI International Entrepreneurship Opportunities The nature of international entrepreneurship, Importance of international business to the firm, International versus domestics' entrepreneurship, Stages of economic development. Institutional for new ventures: ing Organizations; Incentives and facilities; Financial Institutions and Small scale Industries, Govt. Policies for SSIs. Teaching Methodology  Class lectures, case discussions, emphasis should be given in the class on discussion of examples of entrepreneurs, news papers articles, websites like Economic times young leaders where the students will come to know about real life examples. Students also should learn about the business functions , different kind of industries e.g. manufacturing, service , IT Reference Material

Books 1. 2. 3. 4. 5.

Vasant Desai, Dynamics of Entrepreneurship Development ,Himalaya Publication house David holt Entrepreneurship , New Venture Creation , Prentice Hall India. S.S. Khanka ,Entrepreneurial Development S.Chand & Company Ltd. New Delhi Peter F. Drucker , Innovation and Entrepreneurship R. Gopal, Pradip Manjrekar ,Entrepreneurship and Innovation Management (an Industry Perspective) , Excel Books 6. Couger, C- Creativity and Innovation (IPP, 1999) 7. 2. Nina Jacob, - Creativity in Organisations (Wheeler, 1998) 8. 3. Jonne & Ceserani - Innovation & Creativity (Crest) 2001. 9. 4. Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business (Palgrave, 2003) 10. 5. Holt - Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. 11. 6. Hunger J D and Wheelen T L - Strategic Management (Addison-Wesley, 1999) 12. 7. Dollinger M J - Entrepreneurship (Prentice-Hall, 1999)

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Innovation and Technology Management Code: J0302CO33 Semester: IV Prerequisite 

General knowledge of innovation and technology. Basic knowledge of management and its functioning in industry. Information about different sectors of the industry.

Objective 

To enable students to manage new technologies and emerging business opportunities by creative thinking.

Content of Course Topic I Introduction Why and how Technology and Innovation is relevant for any Economic Activity Theoretical and empirical links between technology, firm and economic development. New Product Development (Internal Technology Transfer) and Open Innovation New Product Development (NDP). Topic II Technology, Innovation and R&D Management and Strategy Strategic decision making regarding technology and innovation for different types of businesses/industries. Sources and Selection of Technology -External vs. internal technology sourcing and selection of technologies are introduced.

Topic III Asset Protection and Timing of Innovation and Technology The innovations are the key for successful innovators and entrepreneurs. Methods to protect technological knowledge, The timing of introduction of technologies to the market. Models and strategies of market timing for innovations are introduced. Topic IV Technology Forecasting, Evolution, S-Curves and Disruptions Theories and models of technology forecasting, evolution and the concept of Disruptive Technology are introduced. Various methods and tools.

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Topic V Technology Strategy Implementation and R&D Management Factors related to organization and its culture. Steps of technology development and implementation. Impact of radical technological development on industry. Topic VI International technology transfer and know-how. Technology Strategy in the Digital Economy. Introduction to Entrepreneurship (External Technology Transfer).

Teaching Methodology  Lectures and discussions; presentation, Home assignment, Class interaction. Reference Material Books 1. Strategic management of technology and innovation. BURGELMAN, R. A. -2. 3. 4. 5.

MAIDIQUE, M. A. Homewood. Irwin,1988. 0-256-03481-8 The Handbook of Technology and Innovation Management, Scott Shane, Wiley Publishing. Management of technology and innovation: competing through technological excellence, P. N. Rastogi, Sage Publications, 1995 Strategic Mgmt Tech Innovation 2E(Sie), Melissa A. Schilling Management of Technology: The Key to Competitiveness and Wealth Creation, Khalil, Shankar

Journals 1. International Journal of Innovation and Technology Management 2. Journal of Technology Management & Innovation

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Digital Marketing Code: J0102MK05 Semester: IV Prerequisites  

Marketing Management in semester II Marketing specialization in semester III

Objective  Develop an understanding of the basic concepts and issues in digital marketing Content of Course Topic I Introduction to Digital Marketing Introduction, Nature, scope and use of digital marketing, Recent trends in digital marketing. Topic II Strategies of Digital Revolution The digital revolution in India, Understanding the digital business, Increasing customer base through digital marketing, Emerging B2B business models Topic III Social Media and digital marketing Role of social media in digital marketing, Advantages and disadvantages of social media. Topic IV The customer in digital marketing Customer behavior, Customer expectation and perception, Improving trust in digital business, Internet branding Topic V Tools and Techniques in Digital Marketing Digital Marketing tools and techniques, Digital marketing through CRM Topic VI Digital Marketing and experiences Making real money in a virtual worlds, Digital Marketing in FMCG

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Teaching Methodology  Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies, Presentations Reference Material Books 1. Digital Marketing 2. Virtual Marketing

R Prasad Sameer Kulkarni

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Sales and Distribution Management Code: J0102MK06 Semester: IV Prerequisite  Students should have completed Marketing Management Objective 

To make student aware about the marketing management functions like sales and distribution.

Content of Course Topic I Introduction to Sales Management Evolution of Sales management, Nature and Importance of Sales Management, Elementary Study of sales organization, Qualities and Responsibilities of Sales manager, Sales Objectives, Strategies and tactics Topic II Personal Selling The Psychology in selling, Sales Process Topic III Sales Planning, Sales Forecasting, Budgeting Topic IV Sales Force Management Management of Sales Territories and Quotas, Sales Incentives, Sales Training Aids, Sales force appraisal Controlling the sales force - Sales force expenses, Sales force Audit, Sales Analysis Topic V Distribution management Distribution mix, Channels of distribution, Role and functions of wholesaler and retailer, Wholesaling, and recent trends, channel design and issues in channel management Topic VI Recent trends in Sales and Distribution Management Note: Cases to be covered on topic 1 to 5.

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Teaching Methodology  Lectures and discussions; presentation, Home assignment, Class interaction. Reference Material Books 1. Cundiff and Still – Sales management – Tata Macgraw -Hill Publications, New Delhi 2. Krishna Havaldar and Vasant Cavale - Sales and Distribution Management Text and cases, Tata Macgraw -Hill Publications, 3. Douglas Dalrymple, William L. Cron, Thomas E. Decarlo – Sales Management, John Wiley & Sons, Inc 4. S. A. Chunnawalla- Sales Management- Himalaya publishing House, Mumbai 5. SMM , Sales and Marketing Management – magazine 6. 4 P‘s - Spectrum Communications, New Delhi 7. Indian Journal of Marketing AIMA Publications

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Strategic Marketing Code: J0102MK07 Semester: IV Prerequisite 

The student are expected to knowledgeable about basics of Marketing, Global Marketing environment & changing marketing strategies adopted by leading companies, this is required as an input for the study of strategic marketing. Objective 

To enhance marketing students knowledge pertaining to impact of changing marketing environment & competitive marketing strategies adopted by various firms in Global market.

Content of Course Topic I Strategic marketing concept – Process into practice – Changing marketing environment – Characteristic features of Domestic & Global market. Topic II Strategic marketing, Tactical marketing and marketing strategies – distinguishing features – applications of strategic marketing in manufacturing and service sectors. Topic III Competitive marketing strategies – market leadership, Niche marketing strategies – Marketing strategies formulation process – STP – its significance. Topic IV Tools of strategic marketing – SWOT Analysis, PEST Analysis and GOTA significance into practice. Topic V Implementation of strategic marketing – Marketing control – Marketing Audit – Market Share Analysis. Topic VI Case Studies on Unit: (3 to 5). Teaching Methodology  Lectures and discussions; presentation, Home assignment, Class interaction.

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Marketing Management Business Environment Marketing Process Principles of Marketing

- Ramaswamy – Nanda kumari - Fransis Cherunilam - Rustam Davar - Stantan & stantan

Journals, Magazines & Periodicals 1. HBR 2. Business World 3. 4 p‘s.

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Customer Relationship Marketing Code: J0102MK08 Semester: IV Prerequisite  

Marketing Management in semester II Marketing specialization in semester III

Objectives  An understanding of the CRM value proposition for different vertical markets  Familiarization with different CRM technology solutions (Salesforce.com and Net Suite)  Knowledge of the lifecycle of CRM as applied to customer interactions  Knowledge of CRM customer data acquisition, management, research, analysis and use  An understanding of CRM strategies in Sales, Marketing and Customer Service contexts  An understanding of the impact of CRM on customer experience, satisfaction and loyalty  An understanding of the impact of social networking on CRM best practices Content of Course Topic I Introduction to CRM Introduction – Origin, evolution and concept of CRM, Strategic importance of CRM, Goals and benefits of CRM, Role of CRM in Marketing Topic II Operational CRM Role of IT in CRM, Sales force automation: Lead management, management, Field force automation; Enterprise marketing automation: Market segmentation, Campaign management, Customer service and Topic III CRM Marketing Aspects Customer knowledge, Customer Loyalty And Loyalty Programs, Communications and multichannel, The individualized customer proposition, The relationship policy.

Topic IV Analytical CRM Relationship data management; Data analyses and data mining; Segmentation and selections; Retention and cross-sell analyses; The effects of marketing activities; Reporting results 87

Topic V Customers and CRM Social CRM; Call centre management; Internet and the website; Direct mail Topic VI CRM Systems and their Implementation CRM systems; Implementation of CRM systems; The future of CRM Teaching Methodology  Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies, Presentations Reference Material Books 1. Customer Relationship Management -- Ed Peelen 2. Customer Relationship Management: Emerging Concepts, Tools, and Applications -Jagdish N. Sheth

4.

3. CRM at the Speed of Light, Fourth Edition -- Paul Greenberg

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International Financial Management Code: J0102IB05 Semester: IV Prerequisites Basic Knowledge of  Advances & Securities  Working Capital Management  C) Secured &Unsecured Advances  Interpretation / Understanding of Financial statements Objective 

The objective of this course is to acquaint students with various sources of availing finance in cross border dealings

Content of Course Topic I Introduction Nature, Scope and Importance of International Finance, Distinction between domestic and international finance, India‘s financial sector reforms after globalization. Topic II Methods of international trade settlement Open , Advance Payment, Documentary Credit, Documentary Collection, Consignment Trading Topic III Financing of Imports Documentary Credit Mechanism Steps involved in LC mechanism and role played by parties. Topic IV Financing of Exports Pre and post shipment finance, characteristics of export finance. Export finance in Indian Rupees and Foreign Currency. Topic V Suppliers credit, Buyer‘s credit factoring and forfeiting Offshore Banking Topic VI External Commercial Borrowings Guarantees used in International Trade

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Teaching Methodology   

Cases on export-import financing RBI exchange control circulars: AP/DIR for last 5 years Currency and finance reports of RBI.

Reference Material Books 1. Jain,Peyrard and Yadav: International Financial Management, Macmillan India Ltd. New Delhi 02 2. P.G.Apte: International Financial Management, Tata McGRAW, Hill. 3. V.Sharan : International Financial Management, Prentice Hall of India Pvt. Ltd. New Delhi-01 4. Madhu Vij: International Financial Management Anurag Jain, Excel Books, Daryaganj, New Delhi 02 5. C Jeevanandam: Foreign Exchange, (Practice, Concepts & Control) Sultan Chand & Sons, Daryaganj, New Delhi 02 6. V.A. Avadhani : Global Business Finance, Himalaya Publishing House Mumbai 04

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Currency Derivatives and Risk Management Code: J0102IB06 Semester: IV Prerequisites  Operations of Forex Market  Exchange Rate Quotations  Basic Mathematical Skills Objective 

To study the concept of risk management operations with the help of derivative instruments

Content of Course Topic I Definition of Risk ,Characteristics of Risk and Types of Risks Topic II Exchange rate determination Model-Interest Parity, Fisher Expectations and PPP theory Topic III Currency Exposure-Transaction /Translation and Economics, Offshore Market-Euro Currency and its implications Topic IV Derivative Market-Origin, Growth and Features, Internal and External Hedging techniques Topic V Understanding of Bank Rate Card, Exchange Arithmetic, Forward Rate /Quotations Calculations, Cancellations/Extension of forward Contract, Currency Future and Option, Option strategies, SWAPS (Currency) Topic VI Currency Crisis, Bank Crisis, Debt Crisis, Study of various crisis like Maxican, American,Greece etc. Teaching Methodology  Lectures, tutorial and Field Work.

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Reference Material Books 1. International Finance and Risk Management – P.G.Apte 2. International Finance and Risk Management-Rajwade 3. Option/Future/Derivatives-Hull

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Foreign Exchange Management Code: J0102IB07 Semester: IV Prerequisites  Basic knowledge of economics concepts and International Economics  Macro Economic Environment of Business Objective 

To make students conversant of exchange rate with its intricacies

Content of Course Topic I Meaning of term ―Foreign Currency‖ as per FEMA and Management of Foreign Currency Topic II Demand for and Supply of foreign currency and attributes of Demand and Supply, Speculation, Hedging and Arbitrage Topic III Forex Market Characteristic features and role played by participants Topic IV Exchange Rate meaning and types i.e.Gold Standard,Fixed v/s Flexible,Real and Nominal Exchange Rate,Factors affecting Exchange Rate Topic V BOP and Exchange Rate,J Curve Effect,Monetory approach to the Exchange Rate,Exchange rate Overshooting,Asset Market Equilibrium under Don Boosh Model,Evolution of New International monetory System,Breaking of Gold Link and Smithsonian Agreement Topic VI Jamaika Accords ,European Monetory System,Maasstritch Exchange Rate Adjustments Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. International Finance and Risk Management – P.G.Apte 2. International Finance and Risk Management-Rajwade 3. International Economics-Mithani 93

International Business Strategies Code: J0102IB08 Semester: IV Prerequisite 

Basic Knowledge of International Business.

Objective 

To acquaint students the knowledge of cross border trade in the international business.

Content of Course Topic I Strategy & Firm Introduction, Value Creation, The Firm as a Value Chain, Strategy in International Business. Topic II Strategic Choices International Strategy, Multinational Strategy, Global Strategy, Transnational Strategy. Topic III Synthesis: Strategy and Architecture Multi-domestic Firms, International Firms, Global Firms, Transnational, Firms. Environment, Strategy, Architecture and Performance. Topic IV Entry Strategy and Strategic Alliances Introduction, Basic Entry Decisions, Foreign Market selection, Entry Timing, Scale of Entry and Strategic Commitments. Strategic Alliances: Introduction, Formulation of Alliances, Advantages and Disadvantages. Topic V Application of the International Business with the different functional areas like Marketing , Finance, HR, Production, etc. Topic VI Current issues in the IB with respect to cross border trade.

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Cases in International Business Lectures and Discussions

Reference Material Books 1. Taggart, James H. and McDermott, Michall L. – The Essence of International Business, Prentice Hall of India Pvt. Ltd. 2. D. Daniel and Lee H. Radebangh, - International Business, New York, Addision Wesley. 3. M. Adhikary, - Global Business Management, MacMillan.

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Applied Corporate Finance and Mergers & Acquisitions Code: J0102FN05 Semester: IV Prerequisite 

Knowledge of fundamentals of Financial Management, Financial decision making techniques and Financial Statements

Objectives  

To orient the students regarding application of Corporate Finance To orient the students to understand basic concepts of business combinations and ing for Mergers and Acquisitions

Content of Course Topic I Corporate Finance Nature and Scope of Corporate Finance, Changing role of Corporate Finance in global economic environment, Long Term Sources of Corporate Finance - Domestic and Foreign Topic II Financial Planning and Capital Budgeting Financial Planning, Long range planning and Short range planning, Steps in the preparation of Financial Plan. Capital Budgeting – Techniques of evaluation Payback Period, Net Present Value, Profitability Index, Internal Rate of Return. Capital budgeting – Risk and Uncertainty Topic III Financial Statement Analysis Financial Ratio Analysis - Liquidity Ratios, Profitability Ratios, Activity Ratios, Leverage Ratios Funds Flow Statement and Cash Flow Statement, Uses of the Statement of changes in Financial Position Study of Annual Report – Understanding contents and disclosures Topic IV Capital Structure: Planning and Deg Factors determining Capital Structure, Cost of Capital, Financing decision: Leverage Analysis – Operating leverage, Financial Leverage and Combined Leverage EBIT – EPS Analysis

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Topic V Corporate Restructuring Types and Motives of Business Combinations, Analysis of Mergers & Acquisitions, Merger negotiations,

calculation and Significance of P/E Ratios and EPS Analysis Cases – Discussion on Mergers & Acquisitions in the Business World Topic VI ing for Mergers & Acquisitions ing methods for Mergers & Acquisition - Purchase Method and Pooling of Interest Method, Tax aspects on Mergers and Acquisitions.

Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Introduction to Corporate Finance – Terry S. Maness, McGraw – Hill International Editions, Finance Series 2. Financial Management – I.M. Pandey, Vikas Publishing House Pvt. Ltd. 3. Financial Management - Theory, Concepts and Problems – R.P. Rustagi, Galgotia Publishing House 4. Modern Corporate Finance – Alan Shapiro & Sheldon Balbirer 5. Financial Management – Dr. P.C. Tulsian, S Chand Publishing 6. Financial Management – Dr. N.M. Vechalekar, Nirali Prakashan Journals 1. Research Journal of Finance and ing 2. Management ant – Journal of ICAI 3. Asia Pacific Journal of ing and Economics

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Management Control Systems Code: J0102FN06 Semester: IV Prerequisite 

Knowledge of techniques of Management ing and Management Concepts.


To introduce the fundamentals of Management Control System and orient the students difference between Effectiveness and Efficiency To orient the students to the application of Management Control Systems. To give a broad overview of methods of management control and its incorporation into control system

Content of Course Topic I Introduction Definition, Concept of Management, Control and System, Nature and Characteristics of MCS, Areas and Process of Control, Efficiency and Effectiveness, Need and Steps of Strategic Planning Process, Key variables of organizational unit Topic II Behavioral Aspects of Control Goal Congruence, Motivation, Management by Objectives, Key variables of organizational unit, Concept of Return on Investment and Economic Value Added Topic III Responsibility Centers and Transfer Pricing Concept of Cost Center, Profit Center, Revenue Center and Investment Center Measuring Profitability, Problems of Profit Center Meaning and Significance of Transfer Pricing, Objectives of Transfer Prices, Transfer Pricing methods, istration of Transfer Prices, Problems on Transfer Pricing

Topic IV Budgetary Control System Objectives of Budgetary Control System, Nature of a Budget, Budget Preparation Process, Fixed Flexible and Functional Budget, Advantages and Limitations of Budgetary Control, Problems on Flexible Budget and Cash Budget

98

Topic V Variance Analysis and Control Standard Costing and Variance Analysis, Importance of Standard Costing in Control Process, Calculating Variances, Advantages and Limitations of Standard Costing, Practical Problems on Material and Labour Cost variances. Topic VI Audit as a Control System Concept of Management Audit, Need, Advantages and Contents of Management Audit. Preparation of Management Audit Plan Small Cases in Management Control System Teaching Methodology  Lectures, tutorial and Field Work.

Reference Material Books 1. ―Management Control Systems‖, Eleventh Edition - Robert N. Anthony and Vijay Govindarajan, Tata McGraw-Hill Edition 2. ―Advanced Cost and Management ing‖, - V.K. Saxena, C.D. Vashist, Sultan Chand & Sons. 3. ―Management Control Systems‖ – P. Saravanavel, Himalaya Publishing House 4. ―Management Control Systems‖ – Anil Agashe, Jayant Oak, Satish Inamdar, Everest Publishing House 5. ―Management Control Systems‖ Text and Cases, Subhash Sharma, Tata McGraw-Hill Publishing Company Ltd. 6. Cost Audit and Management Audit, V.K. Saxena & C.D. Vashist, Sultan Chand & Sons.

Journals 1. ing and Finance 2. Management ing Journal 3. Management ant

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International Financial Management Code: J0102FN07 Semester: IV Prerequisite 

Basic Knowledge of Advances & Securities, Working Capital Management, Secured &Unsecured Advances, Understanding of Financial statements interpretation

Objective 

The objective of this course is to acquaint students with various sources of availing finance in cross border dealings

Content of Course Topic I Financial Management in Global Context Nature, Scope and Significance of International Finance, Distinction between domestic and International Finance, India‘s Financial Sector reforms after Globalization, International Monetary System, Balance of Payment Topic II Regulatory Framework of international finance Indian perspective-FEMA, Foreign Trade Policy, Role of RBI, Rupee Convertibility Topic III Foreign Exchange Market Structure of the Foreign Exchange Market, Types of transactions and Settlement dates, Exchange Rate Quotations and Arbitrage, Forward Quotations. Topic IV Methods of International Trade Settlement Open , Advance Payment, Documentary Credit, Documentary Collection, Consignment Trading, Documentary Credit Mechanism Steps involved in LC mechanism and role played by parties Topic V Sources of International Finance Export Finance, Buyers credit and Supplier‘s credit, International Receivables and Cash Management, ECB, FCCB, ADR, GDR, FDI, Syndication. 100

Topic VI Forex Risk Management Risk Definition and Measurement, Hedging tools and techniques- Internal and External Teaching Methodology • • •

Cases on availing export-import finance Updates through RBI exchange control department circulars Currency and finance reports.

Reference Material Books 1. Jain,Peyrard and Yadav: International Financial Management, Macmillan India Ltd. New Delhi 02 2. P.G.Apte: International Financial Management, Tata McGRAW, Hill. 3. V.Sharan : International Financial Management, Prentice Hall of India Pvt. Ltd. New Delhi-01 4. Madhu Vij: International Financial ManagementAnurag Jain,Excel Books, Daryaganj, New Delhi 02 5. C Jeevanandam: Foreign Exchange, (Practice, Concepts & Control) Sultan Chand & Sons, Daryaganj, New Delhi 02 6. V.A.. Avadhani : Global Business Finance, Himalaya Publishing House Mumbai 04

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Financial Institutions and Banking Operations Code: J0102FN08 Semester: IV

Prerequisite 

Knowledge of fundamentals of Banking and Financial Institutions

Objectives     

To give the students an exposure to the principles and practices in Banking To give the students an insight into the principles, operational Policies and practices of the prominent Financial Institutions, their structure and Functioning in the changing economic scenario. To make critical appraisal of the working of the specific financial institutions of India.

Content of Course Topic I Introduction Development in Banking system and financial institutions since 1991, Types of banks, financial instruments in banking, Role of financial intermediaries in Indian financial system, RBI and Role, objectives, functions of RBI in banking system, Important provisions relating to Banking Regulation Act and Negotiable Instrument Act. Topic II Interest Rates Concept of Repo rates and reverse repo rates, Short term floating and fixed rates of interest, LIBOR, MIBOR and MIBID. Topic III Commercial Banking Concept of commercial baking, functions, Role and importance of commercial baking in Indian financial System, Management of Assets and liabilities, Concept of NPA, Measures taken by commercial banks to reduce NPAs, effects of RBI policies on commercial banking, Treasury and IB Management, Recent trend in commercial banking e- banking, mobile banking, credit cards, etc.

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Topic IV Co-operative Banking Concept of co operative banks, origin, functions and role of cooperative banks, Services offered by cooperative banks, state cooperative banks, and state cooperative agricultural and rural development banks, urban cooperative banks. Topic V Financial Institutions Concept of financial institutions, its role, functions and objectives of financial institutions, IDBI, SIDBI, LIC, SFC, UTI, etc. Topic - VI Non Baking Financial Corporations Concept of NBFC, Functions and role of NBFC, RBI guidelines to NBFCs, Major players in with reference to following services: Hire purchase, Leasing, Mutual Funds, Insurance, Microfinance, Venture capital, Merchant Banking. Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Bank Management – Timothy W.Koch & S. Scott (Thomson) 2. Banking and financial system – Mithani and Gordon, Himalaya Publishing House 3. Managing Indian Banks – Vasanth c. Joshi and Vinay V Joshi – Response Books


ICFAI Journal of Bank Management ICFAI Journal of Financial Economics Journal of Banking and Info Tech Management Principles of Banking

103

Logistics & Supply Chain Management Code: J0102PD05 Semester: IV Prerequisite 

The students should have basic knowledge of POM for concepts, scope and importance of all the aspects of Manufacturing/ Production Operation process. Students should have flair and aptitude for Manufacturing business, and field work. Objectives   

To gain the in depth knowledge, and importance of the subject of Supply Chain Management (SCM) To acquire the working knowledge. To understand the JIT and SCM concepts and applicability to industrial examples.

Content of Course Topic I Introduction to Logistics and SCM Meaning, objectives, importance of various and concepts of SCM in relation to competitive global business .Achieving strategic fit, SCM drivers. Bull whip effect, EOQ models. Topic II Planning and SCM Planning Demand & Supply chain, types of distribution network, concept of 5R in achieving Customer satisfaction/ delight. Role of agent, Distributer, Ware house, Retailer ,and various types of distribution levels Topic III Materials Management and Logistics Meaning of logistics in reference to materials management, broader sense including transport selection, long term contracts for information flow & material flow to reach the supply with 5R.Sourcing and pricing of logistics, solving transportation / demand problem , with minimum cost.

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Topic IV Transportation Systems Types of transportation systems & their merits/ demerits, , selection of suitable type, complexities in trans shipment, and exporting the goods, role of forwarding and clearing agents and documentation requirements. Topic V Integration of Logistics functions Developments in outsourcing of Logistics-stores functions-bar coding, layout, , material handling, and suitable equipments for it, overall integration of various functions of material management, stores, procurement, distribution network tuned to information flow from customers to get the effectiveness .. Topic VI Current Trends in Logistics and SCM Current developments/ practices- MRP meaning BOM, exploding and dynamic MRPII. 3PL,4PL, use of IT. Teaching Methodology  Lectures, field work for layout, SCM systems adopted in FMCG, and others Reference Material Books 1. 2. 3. 4. 5. 6. 7.

Materials & Logistics Managent-LC Jhamb Logistical Management-Donald J Bowersox, Davis Closs Logistics &SCM- D.K.Agrwal Materials Management-Dutta Handbook of Materials Management-L.C.Jhamb SCM- Sunil Chopra Concepts & Cases, SCM- Rahul Altekar

Journals 1. SCM Journal 2. ICFAI University Press

105

World Class Manufacturing Code: J0102PD06 Semester: IV Prerequisite 


Objectives 

To gain in depth knowledge of World Class Manufacturing (WCM) systems in globally Leading Manufacturers.



To gain concept of Strategic Decisions for business, JIT, Total Employee involvement.



To get acquainted with the use of IT, ERP and MRP systems

Content of Course Topic I Introduction to World Class Manufacturing (WCM) World Class manufacturing; Concept, Imperatives for success – Technology, systems approach and change in the mindset. Topic II Planning for Manufacturing System Strategic decisions in manufacturing management; choice of technology; capacity; Layout; Aggregate Planning and master production scheduling. Topic III Materials Planning Resources planning - materials Requirement planning (MRP). Manufacturing Resources planning (MRP-II) Enterprise Resources Planning (ERP). Topic IV Just in Time (JIT) Just-In-Time (JIT) - Concept, Techniques of JIT, JIT Layout, Kanban system, JIT Purchasing.

106

Topic V World Class Manufacturing development Tools Total employee Involvement and small group activities 5-S Concept, Total Productive Maintenance, Automation in design and manufacturing, Automated Material Handling equipments. Topic VI Recent Trends in World Class Manufacturing Role of IT in World Class Manufacturing, Flexible Manufacturing Systems (FMS), Group Technology, Six Sigma. Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 1.Hughes chris, production and operations management ,London ,pan books ,1985. 2. 2.Buffa Elwoods et al, programmed learning for production and operations Management -Illinois ,learning system Co.,1981. 3. 3.Schonberger ,Richard .J.: Japanese manufacturing Techniques ,NY, Free press ,1982 . 4. Devistsiotis Kostas N, Operations Management, Auckland. Mc Graw Hill, 1981. 5. B.mahadevan, Operations Management, Pearson Education. 6. L.C.Jhamb, Production and Operations Management, Everest publishing House. Journals 1. POM Journal 2. International Journal of Operations & Production Management

107

Environment, Health and Safety Code: J0102PD07 Semester: IV Prerequisite 

Student should have knowledge of POM subject for Manufacturing/ Production Operation process, as well as should have flair and aptitude for working in Manufacturing business. Objectives    

To gain the in depth knowledge in all the aspects of Manufacturing Process. To acquire the working knowledge in relation to Production process and managing the business. To create awareness for caring Employees Health, Safety & the Environmental aspects within the Organization and also to the Society. To develop the understanding of relation of EHS to TQM concepts as to sustainability of business & its growth.

Content of Course Topic I Introduction to Environment, Health and Safety Meaning of EHS, Concepts, scope & importance in relation to business. Evolution of EHS & its importance in modern business. Topic II Environment Factors Environment factors/ aspects affecting the shop floor climate- noise, light, pollution of air, water & soil- consumption of natural resources and waste generation. Topic III Regulating Authorities Regulating authorities- pollution Control Norms for water, air & light intensities requirements for safe working / quality inspection practices in Industries. Topic IV Environment Health and safety relationship with Employee Concepts of Health care for the Employees, Occupational hazards, various health care practices for employees & its importance. Health versus absenteeism & work efficiency/ quality of work. 108

Topic V Safety and its tools Safety concepts, safety promotion & scope for employees, personal protective wares, shop floor safe practices, safety committees, worker involvement, & its importance, Safety awarenessslogan competition, safety week, zero accident target, reportable & non reportable accidents, factory inspectors requirements-statutory audits. Topic VI Waste Managment Monitoring the consumption/ waste generation. Actions for maximizing production by using minimum natural resource consumption. Disposal of waste. ISO certification/ audits for ISO 14001. Teaching Methodology  Lectures for theory, concept clarity. Field work for monitoring practices for ISO certified Companies. Students presentations Reference Material Books 1. Production & Operation Management-L.C. Jhamb 2. Environment Management- Dilip Biswas, Excel Book, 1999 3. Environment & Pollution Education- P.P.Singh, Sudhir Sharma, Deep & Deep Publication,2005 4. Environmental Studies- Erich Bharucha, UGC Publication,2005

Journals 1. ISO 14001 standard 2. Published reports on survey of ISO 14001 certified Companies

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Purchase and Stores Management Code: J0102PD08 Semester: IV Prerequisite 


Objectives 

To gain the in depth knowledge and importance of the subject of Purchasing procedures of input materials for production like raw materials, process consumables and spares for maintenance.



To acquire working knowledge of vendor development and evaluation for selection and retention and Stores management..



To understand the legal aspects of purchasing

Content of Course Topic I Purchasing Introduction, Objectives of Scientific Purchasing, Functions of Purchase department, 5 R's of buying, Methods of buying. Topic II Cost Reduction Techniques Cost reduction techniques; Standardization, Simplification and Variety reduction; Value analysis and Value Engineering, Make or buy decisions; Purchasing research, Sources of supply, Price determination and negotiation, Vendor rating, Selection and development. Topic III Purchasing systems Legal aspects of Purchasing, Public Purchasing and tendering; International Purchasing Procedures and documentation.

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Topic IV Stores Management Introduction, Functions of Scientific Stores Management, Types of Stores, Benefits of scientific Stores keeping. Topic V Stores Layout Stores Layout; Classification and Codification; Disposal of Scrap, Surplus and Obsolete materials; Inventory Control of spare Parts.

Topic VI Stores Procedures Preservation of Stores, Security of Stores, Store receipts, receiving procedure, Issue of materials, Stock taking.

Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 1 Dobler, D W. etc. Purchasing and materials Management. New York, Mc Graw Hill. 2. Gopalkrishnan P. and Sunderashan M. Handbook of Materials. Management, New Delhi, Prentice Hall of India. 3. Ansari A and Modarress B. JIT Purchasing, New York, Free press. 4. Baily P. etc. Purchasing Principles and Management, London, Pitman. 5. L. C. Jhamb. Production and operations management, Everest publishing House. 6. Leenders, Fearon and England. Purchasing and Materials Management, Richard D. Irwin. Inc.

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Emerging Trends and Practices in Human Resource management Code: J0202HR05 Semester: IV Prerequisites  

Knowledge about the functioning of Human Resource Management General awareness of trends and practices in HR

Objective 

Understand importance of emerging issues in Human Resource Management and their implications

Content of Course Topic I The Changing Role Of The Hr Professional Strategic HR issues, Build competitive advantage through HR, The concepts HR matrices, Need for interdisciplinary knowledge for HR professionals. Topic II Strategic Recruitment Process with New Strategies for Recruitment Emerging issues in recruitment – Talent identification, Talent acquisition, Traditional and new strategies for recruitment, Competency and role based selection process, Green Recruitment Topic III Performance Management Issues Trends in maintaining HR – international compensation issues in industry and new methods and challenges to performance appraisal, Potential appraisals, HR Scorecard, Balanced Scorecard, Career and succession planning issues for today‘s talent, Glassceiling Topic IV The Healthy Workplace Workforce wellness, Work-Life Balance, Quality of Work life, Flexi time working issues, work from home practices, Corporate governance issues, Workforce Diversity issues, Broad banding, Employee branding

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Topic V Outsourcing of HR Functions Trends in outsourcing, off shoring issues, The High Involvement Workplace, Rightsizing Issues, performance based pay, Competency based pay Topic VI The Impact of Technology on HR HRIS, E-learning, E-Recruitment, E-HR issues and practices, E-Learning and Knowledge management issues. Impact of Legal and Compliance Issues – International Laws of Employment Teaching Methodology  Lectures, tutorial and Field Work. Reference Material 1. IIM Journals 2. NHRD Journals 3. ASTD

113

Hunan Resource Development Instruments and Assessment Centers Code: J0202HR06 Semester: IV

Prerequisites  Elementary understanding of performance appraisal  Elementary understanding of training and development Objectives Students will be given an opportunity to  To understand the linkage between employee assessment and performance  To provide an in depth knowledge of various human resource development (HRD) instruments for individual and organizational effectiveness

Content of Course Topic I Introduction to Assessment Centers What is an Assessment Center, Definition, Key features, tracing the growth of assessment center, strategic use of assessment center technology. Topic II Concept of Assessment Why to assess, when to assess, What to assess, how to assess, methods and techniques of assessment. Topic III Application of assessment center method in organizational development OD interventions, managers involvement, group skills improvement, management improvement, organizational improvement. Topic IV Introduction of HRD Instrument Difference between test and instrument, principles of test construction, reliability and validity of tests, ethical values, do‘s and don‘ts and limitations of test, advantages and disadvantages of instruments Topic V Tests for personal and interpersonal orientation and behavior FIRO-B, PE Scale, Cattel‘s 16 PF test, Transactional Analysis, Ego states, LOCO inventory, MBTI, Johari Window, Leadership style test, managerial style test, MAO-C consulting style, 114

Spiro –C , Aptitude tests, Team Building tests, Clerical test/ Mechanical test, Finger Dexterity test, Thematic Appreciation test, They X and Y theory, Peter Senge‘s Management game. Topic VI Understanding the Organizations Atmosphere and culture PE Scale, Power enhancer scale, Organizational climate, MAO-C, Organizational learning, OLD, Organizational atmosphere, MAO-S, Organizational culture – Profile.

Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. P. Jansen and F. de Jongh, Assessment Centers : A Practical Handbook, John, Wiley and Sons Ltd. 2. Margaret Dale and Paul les, Assessing Management Skills – a guide to competencies and evaluation techniques 3. Udai Pareek, Training Instruments for HRD 4. S.K. Bhatia, Training and Development – concept and practice 5. Anne Anastasi and Susana Urbina, Psychological Testing, 7th edition, Pearson Education 6. Edwin Flippo, Personnel Management, 6th Edition, McGraw Hill international editions 7. Radha Sharma, 36 –degree , Competency mapping and Assessment center

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Industrial Relations Code: J0202HR07 Semester: IV

Prerequisites  General Awareness and need for Labour Laws.  Familiarity of the various Labour Acts. Objectives Students will be given an opportunity to  To understand the need for Good Industrial Relations.  To adopt good techniques to have healthy Industrial Environment.  To settle Industrial Disputes amicably. Content of Course Topic I Definition, Objectives, Scope in the context of Changing Socio Economic Political and Legal Changes, Labour problems, Impact of Industrialization, Different approaches to study of Industrial Relations. Topic II Industrial Dispute and Their Settlement Definition, Causes Consequences, Resolution of Industrial Disputes using Adjudicatory and voluntary methods, Mechanism (Conciliation, Mediation and Arbitration) Grievance Redressal Mechanism, Industrial Relations and Productivity, Principles of Natural Justice. Workers Participation in management, Industrial Dispute Act 1947 Topic III Standing Orders and Grievance Procedure Object and Evolution of Standing Orders, Grievances and Procedure, Indiscipline/Misconduct, Disciplinary Action, procedure for Punishment. The Industrial Employment (Standing Orders) Act 1946.

Topic IV Trade Unions Definitions, Need for Trade Union, Approaches Of trade Unionism Structure and types of trade Union. Registration and Amalgamation of Trade Union. Role and Function of Strong and successful trade Unions, Rise and Growth of Trade Union movement in India, Role Of outsiders in trade union in India, Changing role and Withering away and the problems of trade union in today‘s context. The Maharashtra Recognition and Prevention of Unfair Labour Practices Act 1971, The Trade Union Act 1926. 116

Topic V Strikes and lockout Forms of Strikes, Wage for the period of strike, strike and Punishment, Layoff retrenchment and closure, Strike and Punishment, Strike and execution of good conduct bond, Lockouts - Legality of Lockouts, Consequences Of Illegal Strike and Lockout, Layoff, retrenchment and closure. Industrial Dispute Act 1947

Topic VI Collective Bargaining Meaning, process and theories of common, Perlman, Hoxie, Tannenbaum

Teaching Methodology  Lectures, tutorial and Field Work.


Labour Welfare ,Trade Unionism and Industrial Relations – Punekar ,Deokar ,Sankaran Managing Human Resources Industrial Relations in India – R.S.Dwivedi Dynamics of Industrial Relations - Mamoria Introduction to Labour and Industrial Law – Dr.Avtar Singh

117

Labour Welfare Code: J0202HR08 Semester: IV Prerequisites  

Familiar with basics of Industrial Relation. Legal Aspects of Business.

Objectives  

To understand the significance of Labour Welfare. To understand various Concepts and Laws in Labour Welfare.

Content of Course Topic I Industrial Development In India Modern factory system, Industrial policy resolutions in India, Concept of Tri-Partism, Five year plans and its impact, Collective Bargaining, Workers participation in India. Topic II Labour Welfare Meaning, Theories of Labour Welfare, Welfare Provisions in The Factory Act, 1948, Statutory and non statutory welfare facilities, Duties and responsibilities of Labour Welfare Officer, Grievance procedure, Wage boards. Topic III The Role Of International Labour Organisation Constitution and important resolutions and conventions, Contribution of ILO to Labour Welfare. Workers Education in India, The Apprentices Act, 1972. Topic IV The Co-Operative Societies Act Formation and functions of various co-operative societies such as credit, Housing ,Transport, Canteen etc., NGOs and involvement of NGOs in Welfare. Corporate Social Responsibility: Corporate Governance, Up-liftment of of employee‘s families. Topic V Social Security The role of ILO in promoting Social Security Study of few social security legislation and the rules as under: 118

1 2 3 4 5

The Employees Provident Fund and Miscellaneous Provisions Act, 1952 The Employees State Insurance Act, 1948 The Payment of Bonus Act, 1965 The Bombay Labour Welfare Fund Act, 1953 The Workmen‘s Compensation Act, 1923

Topic VI CASE STUDIES Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. 1 Aspects of Labour Welfare and social security – A.M.Sarma – Himalaya Pub. 2. 2 Labour Welfare, Trade Unionism and Industrial Relation- S. D. Punekar, DeodharHimalaya Pub. 3. 3 Labour Problems and social welfare – Saxsena- Prakashan Kendra. 4. 4 Labour welfare and Industrial Hygiene – Agalgatti B.B.- Nirali Publication

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Information Systems Audit Code: J0302IT05 Semester: IV Prerequisite 

Basic knowledge of management and its functioning in industry. Basic knowledge of information system.

Objective 

To enable the students to grasp knowledge of Auditing along with exposure to modern business information systems.

Content of Course Topic I Overview of Information Systems Auditing Need for control and audit of computers, Effects of computers on internal controls, Effects of computers on Need for control and audit of computers, Effects of computers on internal controls, Effects of computers on auditing, Foundations of Information Systems Auditing Topic II Conducting an Information Systems Audit Introduction, The nature of controls, Dealing with complexity, Audit risks, Types of audit procedures, Overview of steps in an audit, Auditing around or through the computer Topic III Evidence Collection Audit software, Code review, test data, and code comparison, Concurrent auditing techniques, Interview, questionnaires, and control flowcharts, Performance measurement tools Topic IV Evaluating Asset Safeguarding and Data Integrity Introduction, measures of asset safeguarding and data integrity, Nature of the global evaluation decision, Determinants of judgment performance, Audit technology to assist the evaluation decision, Cost-effectiveness considerations Topic V Evaluating System Effectiveness Introduction, Overview of the effectiveness evaluation process, A model of Information System effectiveness, Evaluating system quality, Evaluating information quality, Evaluating perceived 120

usefulness, Evaluating perceived ease of use, Evaluating computer self-efficacy, Evaluating Information System use, Evaluating individual impact, Evaluating Information System satisfaction, Evaluating organizational impact Topic VI Evaluating System Efficiency Introduction, Overview of the efficiency evaluation process, Performance indices, Workload models, System models, combining workload and system models Teaching Methodology  Lectures, tutorial and Field Work.

Reference Material Books 1. Weber R., ―Information Systems Control and Audit‖, Pearson Education Inc., Ninth Impression, 2013, ISBN 978-81-317-0472-1

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Management of Information Systems Code: J0302IT06 Semester: IV Prerequisite 

Basic knowledge of management and its functioning in industry. Basic knowledge of information system.

Objective  To enable the students to grasp Management Information System along with exposure to modern business information systems.

Content of Course Topic I System and Information Concepts General Model, Types of systems, Subsystems, control, Systems approach to organization, Law of requisite variety, Information Concepts, Types of Information, Value of Information Topic II Management Information System Definitions, Role of MIS, Structure of MIS based on management activity and functions, System and Information concepts to MIS Topic III Decision Making Systems, Modeling and Analysis Decision Making Definition and Concept, Phases of Decision Making Process, Modeling Process, Static and Dynamic Models, Sensitivity Analysis, Heuristic programming, Simulation Topic IV Decision System DSS Definition, Characteristics & Capabilities of DSS15, DSS Application, Case Study Topic V Expert System Basic concepts of Expert System, Structure of Expert System, How Expert System works, Expert System Application, Comparison of Conventional & Expert System, Case Study

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Topic VI Executive Information and Systems Enterprise & Executive Information System Concept and Definition, Enterprise & Executive System Concept and Definition, Information needs of Executives, Characteristics and benefits of EIS, Comparing and Integrating EIS and DSS. Teaching Methodology  Lectures and discussions; presentation, Home assignment, Class interaction Reference Material Books 1. Management Information System - Gordan Devis, Margrethe H. Oison,TMH,3rd Ed. 2. Information Systems for Modern Management - Robert Murdick, Joel e. Ross, PHI, 3rd Ed. 3. Decision & Intelligent System - Efraim Turban, Pearson, 8th Ed. 4. Management Information System - Waman S..Jawadekar, TMH,4th Ed. 5. Analysis and Design of Information System -V.Rajaraman,PHI,2nd Ed. 6. Management Information systems- Dr. Shubhalaxmi Joshi, Smita Vaze, Himalaya Pub. Journals 1. Journal of Management Information Systems 2. Journal of Information & System Management 3. International Journal of Information Systems and Management

Web Resources 1. http://www.amazon.com/Data-Mining-Business-Intelligence-Applications 2. www.ibm.com/insights/in 3. www.sas.com

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Mobile Commerce and Technology Code: J0302IT07 Semester: IV Prerequisite  Introduction to e-Commerce, basics of computer and mobile operations Objective 

The main objective of this course is to introduce students to the new technologies, applications, services and business models of Mobile (M)-Commerce.

Content of Course Topic I M-Commerce Introduction  What is M-Commerce?  Evolution of m-Commerce. Examples of M-Commerce: NTT DoCoMo‘s –Mode Portal, Nordea‘s WAP Solo Mobile Banking Service, Current status of M-Commerce in India  Force behind the M-Commerce revolution.  Is m-commerce just an extension of e- commerce? Topic II M-Commerce Value Chain Infrastructure equipment vendors, Software vendors, Content providers, including rs, Content aggregators, Mobile network operators, Mobile portals, Third party billing providers, Mobile device manufacturers, Wireless Application Service Providers, Location information brokers Topic III Technologies of M-Commerce -Mobile Communication  Basic Architecture  2G Communication : GSM, Roaming and Billing  Transition towards 3G  Wireless LAN/MAN/PAN Technologies:Wi-fi, W-Max, Bluetooth, RFID Topic IV Technologies of M-Commerce The Mobile Internet, Internet on a Mobile Network, Mobile IP, T for wireless Links, Overview of WAP architecture, Evolving Application architectures

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Topic V Mobile Security and Payment Role of Cryptography, GSM‘s SIM-Based Authentication, Public Key Cryptography, Digital signatures, Certification Authorities, Message authentication Codes , WAP Security, Mobile Payment Standardization Efforts Topic VI M-Commerce Services and future  Mobile Information Services  Mobile Directory Services  Mobile Banking and Trading  Mobile E-Tailing and E-Ticketing  Mobile Entertainment  Mobile Business Applications and Services  Next Generation M-Commerce Scenarios

Teaching Methodology  Lectures, tutorial and Field Work. Reference Material Books 1. Text Book: ―M-Commerce:Technologies, Services, and Business Models‖ , Norman Sadeh, Wiley Publications. 2. Internet / Research Articles / Magazines

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Software Project Management Code: J0302IT08 Semester: IV Prerequisite 

Basic knowledge of management and its functioning in industry. Basic knowledge of Software system. Objectives      

To introduce students to the role and function of project management To explain the stages and process of the project life cycle To understand the various techniques for planning and managing a technology project To examine basic methodologies for software design, development, testing and implementation To provide students with a clear understanding of the unique risks, issues, and critical success factors associated with technology projects To examine various techniques for managing a software development team

Content of Course Topic I 1.Introduction to Project Management : Definition and characteristics of Project. Project phases and Life Cycle of a Project. 2. Introduction to Software Project Management, Activities covered by Software projects, 3. The various stakeholders involved in Software Project Management, Issues in Software Project Management. People related issues, Process related Issues, Product related issues and Technology related issues, Topic II Software Processes and Process Models Choice of Process models, The Waterfall Model, The Spiral Model, Software Prototyping, Incremental Model Topic III Software Project Estimation Project Estimation, Different methods of estimation (COCOMO model, Delphi cost estimation, Function point analysis)(Only introduction of the topics problems/numerical are not to be covered) Project Scheduling : Activity Planning and Monitoring: The objectives of Planning, Project Schedules, Projects and Activities, Sequencing and Scheduling Activities, Network Planning

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Models, PERT and M : The Network Model, Forward , Backward , Identifying the critical Activities and Critical Path.(problems / numerical are expected) Topic IV Software Quality Management & Testing Quality Assurance & Standards, Quality Planning, Quality control , Role of testing in Software development , Testing Procedure, Defect Management Topic V Configuration Management(CM) and Risk Management Introduction to CM planning, Change Management, Version and Release Management, Project Risk Management: Risk and Categories of Risk, Common sources of Risk for Information Technology Projects, Risk Identification and Assessment, Risk Management and mitigation. Topic VI Software Team Management Characteristics of Performance management, High performance Directive and collaborative styles, Team Structure, Team Communication, Managing customer expectations, Group Behavior Teaching Methodology 

Class lectures, case discussions, solving numerical and problems, reading and analyzing research papers.

Reference Material Books 1. 2. 3. 4. 5. 6. 7. 8. 9.

Software Project Management: Bob Hughes, Mike Cotterell, Rajib Mall. Project Management in IT : Kathy Schwalbe. Software Engineering Project Management: Wiley Student Edition for Research Papers. Software Project management :Edwin Bennatan Software Engineering :Roger S. Pressman Software Engineering concepts :Richard Fairley Software Project Management :S.A. Kelkar Software Engineering IAN : Sommerville System Analysis and Design : Elias Awad

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Disaster Management Code: J0102OP38 Semester: IV Prerequisite  Basic knowledge of the different disasters and management approach to solve the problem Objective  The objective of the course is to familiarize the students with basics of disaster management to deal with real life situation of similar nature. Content of Course Topic I Concept of Disaster Definition and types of disaster, distinction between disaster and hazard, disaster and crises, cas of different disasters and their impacts. Topic II Natural Disaster Epidemic, Cyclone, Drought, Food, Landslide, Fire and forest fire, Earthquake and Volcanoes, Tsunami. Topic III Man- made Disasters War, Arson / Sabotage / Internal Disturbances / Riots, Nuclear Explosion / Accidents / Radioactive Leakages. Ecological disasters like Deforestation / Soil Erosion / Air / Water Pollution. HIV / AIDS, Life Style Diseases. Topic IV Disaster Preparedness & Mitigation Understanding disaster preparedness and their mitigation, structural and non-structural measures for disaster mitigation. Mitigation through capacity building and legislative responsibilities of disaster management, Risk assessment analysis and hazard zoning. Disaster recovery and relief. Topic V Rural Development Programme for Disaster Control Integration of Rural Development Programmes with disaster reduction and mitigation activities, Role of Government and NGOs in disaster management Topic VI Information System for Disaster Management Role of Remote sensing, Global information system (GIS) and science & Technology in disaster management 128

Teaching Methodology  Lectures, tutorials, Field work, Case Study Methods

Reference Material Books 1. Dr. S. L. Goel, Disaster Management, Deep & Deep Publications 2. Col. P. P. Marathe, Concepts and Practices in Disaster Management, Diamond Publications 3. Dr. S. R. Singh, Disaster Management, APH Publishing Corporation

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Enterprise Applications Code: J0302OP39 Semester: IV Prerequisite 

Basic knowledge of the computers and the different industrial functional areas

Objective 

To create awareness in managers, of different types of information systems in an organization so as to enable the use of computer resources efficiently, for effective decision making and explore the use of some common Information Systems development tools.

Content of Course Topic I Enterprise Resource Planning Introduction, What is ERP, ERP Evolution, MRP, MRP II , Need for ERP systems, Advantages of ERP, Business Process Re-engineering (BPR) Definition and significance of BPR, ERP Modules: Finance –financial ing, controlling investment management, treasury, enterprise controlling, Introduction to :Production Planning, control and Management , Material and capacity planning, Sales and Distribution : Master data management, order management , warehouse management, shipping, billing , pricing, Sales , transportation, Foreign trade, Human Resource Management , Introduction to Inventory control systems: pre-purchasing activities, Purchasing, Vendor evaluation, inventory management, invoice verification and material inspection. ERP Implementation. Issues in ERP Implementation. Introduction to Extended ERP (ERP II)/Advanced Planning Systems

Topic II Customer Relationship Management Introduction – Origin, evolution and concept of CRM, strategic importance of CRM, goals of CRM, types of CRM, CRM Architecture, Operational CRM – Sales force automation: lead management, management, field force automation; enterprise marketing automation: market segmentation, campaign management, customer service and , and call centre operations, Implementation – Establishing CRM performance monitoring, CRM readiness assessment, system, CRM audit, CRM project management, employee engagement in CRM project, CRM budget, key management, evaluating CRM return on investment.

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Topic III Supply Chain Management Introduction to Supply chain stages and decision phases process view of a supply chain. Supply chain flows. Examples of supply chains. Competitive and supply chain strategies. Drivers of supply chain performance. Inventory, Transportation, Facilities, Information. Case discussions. PLANNING AND MANAGING INVENTORIES IN A SUPPLY CHAIN Review of inventory concepts. Trade promotions, Managing multi-echelon cycle inventory, safety inventory determination. Impact of supply uncertainty aggregation and replenishment policies on safety inventory. Optimum level of product availability; importance factors. Managerial levers to improve supply chain profitability. COORDINATION AND TECHNOLOGY IN THE SUPPLY CHAIN The role of IT supply Chain, The Supply Chain IT framework, CRM, Internal SCM, SRM. The role of E-business in a supply chain, , E-business in practice. Case discussion. EMERGING CONCEPTS :Reverse Logistics; Reasons, Activities, Role. RFID Systems; Components, applications, implementation. Lean supply chains, Implementation of Six Sigma in Supply Chains. Topic IV Human Resource Information Systems Management Information Systems. Functional Applications / Exercise, HRIS Life Cycle/HR responsibility in each phase of HRIS development , Pre implementation stage of HRIS: HRIS Planning, HRIS Expectation Productivity Through HRIS, HRIS Cost-benefit Value Analysis , Getting Management for HRIS , Limitations of Computerisation of HRIS , Implementation of HRIS: Tools in HRIS Development, Cases and Exercises, Human Resources Information Systems in large and small organizations: Cases &Exercises, Packaged Human Resources Information Systems / Business Process, Re-engineering, Enterprise Resource Planning Systems, Emerging Trends in HRIS, Networking, Internet, Intranet, Technology Implications, Topic V Introduction to Open softwares for HRIS and SCM Topic VI Introduction to Open softwares for ERP and CRM Teaching Methodology  Class lectures, case discussions, solving numerical and problems, reading and analyzing research papers.

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Reference Material Books

1. Richard Monson-Haefel , J2EE Web Services, First edition Addison-Wesley, 2003 2. Thomas Erl, Service-Oriented Architecture : A Field Guide to Integrating XML and Web Services, First edition Prentice Hall, 2004 3. Steve Graham, Doug Davis, Simeon Simeonov, et. al, Building Web Services with Java : Making Sense of XML, SOAP, WSDL, and UDDI, 2nd Edition Sams, 2004

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Foreign Language – II Code: J0102OP40 Semester: IV Prerequisite 

Studied Foreign Language – I

Objective 

To learn modern colloquial German language in simple sentences and conversations. The dialogues contain some explanation of points of grammar and new vocabulary.

Content of Course The Syllabus is divided in three parts / topics. Topic I From the language usage point of view The words, phrases and simple sentences relating to the following situations: At airport To ask a taxi driver to go to a particular place. To book a room in a hotel. To order a meal in a restaurant. While shopping in a supermarket. While purchasing railway ticket. Birthday and other wishes. To ask for prices, menu card, bills etc. Complements about food. Your liking and disliking about food and drinks (e.g. gerne) While exchanging your money, about currency. Topic II From Grammar Point of View: Conjugation of verbs. Which frequently occur. Conjugation of irregular verbs, which frequently occur. Conjugation of auxiliary verbs. 1st and 3rd person. Prepositions : nach, zu. Topic III From Vocabulary point of view: The words, in the context of airport, railway station, hotel, restaurants supermarket etc. Telling abut family status, about family. 133

Regarding prices of goods, their quantity etc. Regarding likings and disliking of food. Teaching Methodology  Lectures, tutorials, discussions


Aufderstrabe V., Themen 1 Aktuell – Kursbuch, German Book Centre Bock V. H., Themen 1 Aktuell – Arbeitsbuch, German Book Centre Von B, Jones A., Themen 1 Aktuell – Glossar, German Book Centre Ernst Klett Spracher Stuttgart, wort Deutsch Kurs – Und Ubungsbuch 1, German Book Centre 5. Ernst Klett Spracher Stuttgart, wort Deutsch Worterheft 1, German Book Centre

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