Web Development Proposal Template 4o2aw
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- Words: 1,863
- Pages: 10
Client Name Website Proposal
Prepared by:
Company Name and Address
Company Name
Table of Contents Client Name Website Proposal Table of Contents Objectives
1
Web Development Documentation & Design
1
Definition of Personas
1
Website Competitive Analysis
1
Concept Model
1
Site Map / BluePrint
1
Wireframes and Website Design
2
Design & Development Design Features
2 2
Website Structure and Content
3
Additional Services
3
Web Optimizer
4
Statistical Reports (Analytics)
4
Search Engine Optimization (SEO)
4
Marketing Automation & Email Marketing
5
Social Media Integration
5
Copy Writing
5
Development Process
5
Updates & Optimization (Monthly Fee)
6
Updates service
6
Maintenance
6
Benefits
7
Web Hosting
7
Team
7
Software & Tools
7
Fees and Billing
8
Client Name, Web Development Proposal
i
Viviré: Creative & Interactive Studio
The following proposal presents the details about the design and development of Client Name corporate website.
Objectives • Create a centralized marketing location for all the brands represented by Client Name. • Take advantage of new marketing strategies and social media platforms to reach new customers and strengthen relationships with current ones. • Position Client Name as the leading industry company in the region. • Generate traffic on the website that can be converted into sales. • Acquire new customers and strengthen relationships with current ones. • Lower customer service and communication costs by having a centralized location with customer’s information. • Develop a community through a specialized and social website.
Web Development Documentation & Design “Company Name” will create a set of documents that will serve as the foundation for the development of Client Name website. The importance and value of the following tasks is to have a well thought website that is better positioned to reach our objectives.
Definition of Personas In an effort to better represent the key audiences of the website we will create a set of Personas for the typical s of the site. These will be derived from the Client Name business research and based on actual customers.
Website Competitive Analysis During this analysis we will study competitive websites and sites that cater to our target audience. The result will be a competitive assessment to better position our product and key findings that can serve as benchmarks for the development of the site.
Concept Model A -centered concept model will be created showing the different actions and/or purposes our target audience might try to accomplish while visiting the site. This will be specially important in defining the interactions of the Personas with the website.
Site Map / BluePrint We will develop a graphical site map of Client Name’s website to portray the major sections, content and features. The blueprints will assist in showing the relationship between pages and major content, and will help with the overall organization of the website. Client Name, Web Development Proposal
1
Viviré: Creative & Interactive Studio
Wireframes and Website Design As a first step in determining the design and visual interaction of the content, we will develop a set of wireframes for the principal sections of the site. Special attention will be given to the navigation systems of the site, both for the content sections and the galleries. Using the deliverables described above we will create the website design. This will be the creative representation of the site’s concept.
Design & Development The design of the site will be unique and exclusive for Client Name. We won’t use any pre-designed or pre-purchased templates. The design will represent the company’s identity, with relevance to the target market. Non-Flash animations will be used to offer dynamism to the design and make it visually rich without interfering with its usability. The site will be built using XHTML, CSS and, where applicable, JavaScript, following all web and accessibility standards. Following the XHTML/CSS mark-up, we will integrate the marked-up design into a CMS-driven site. Through the design we will strive to: • Maintain high levels of functionality and usability. • Achieve search engine friendliness and visibility.
Design Features We will give priority to the following design features: Web Design Conventions This refers to the clear expectations s have while navigating a website. Some of the examples are: • Underlined hyperlinks • Beveled or clearly defined buttons • Intuitive navigational systems and naming conventions • Location of menu • Copy as instructions segments Present information grouped by s preferences. For example, we can target s in the following criteria: • Wholesalers • Retailers Client Name, Web Development Proposal
2
Viviré: Creative & Interactive Studio
• Importers • General Public / Consumers Product Comparisons One of the most effective ways to use the Internet as a sales tool is to provide product comparisons. We can use that strategy to provide the main characteristics of each brand so that s can clearly compare their benefits.
Website Structure and Content Although the final content and requirements for the website are yet to be determined, we will use the current structure and content to serve as the basis for this preliminary proposal. Notice that the previous phase and the documentation created will bring insights that will assist in finishing the site's content. • Home Page • About Puerto Rico Coffee Roasters • Puerto Rican Coffee ‣ History • Our Brands ‣ Landing Page / Overview for each ‣ Brand line-up / Products ‣ Sizes / Varieties ‣ Green Coffee • Coffee Tips ‣ Coffee Preparation ‣ Storage ‣ Recipes • News & Blog • Special and/or Promotions • Trade Info ‣ Sales ‣ Busines to Business information • Us – Form
Additional Services In addition to the design and development services offered by “Company Name” we propose the performance of the following actions: Client Name, Web Development Proposal
3
Viviré: Creative & Interactive Studio
Web Optimizer As part of the updates process we will create various layouts for the homepage and other important sections of the site and use web optimization tools to measure the effectiveness of each. After analyzing statistical reports we will establish which of the designs is more effective in order to use it as the standard.
Statistical Reports (Analytics)
A monthly statistical report will be developed using the software provided by Google Analytics. A report interpretation and recommendations will be included. Among the stats to measure are: • Amount of visits • Visitor profiles (technical and geographic) • Page-views • Most popular content • Time spent on the site • Funnel Analysis • Goal Conversion measurement • Custom Reports
Search Engine Optimization (SEO) The website will be optimized using key text, “meta tags” and validated standard-compliant code to increase its search engine positioning. Additionally to increase visits we will work on expanding the quantity of inbound links to the site.
Client Name, Web Development Proposal
4
Viviré: Creative & Interactive Studio
Marketing Automation & Email Marketing We will integrate the site with email marketing and automation tools that will allow us to: • Use call to actions to drive behavior • Provide visitors with able content • Gather visitors’ information (Lead Generation) • Automate follow up email messages to visitors with information about Client Name.
Social Media Integration As part of the development and maintenance service we will be implementing solutions to integrate Client Name’s marketing efforts with social media sites.
Copy Writing As part of the development work we will review all the content included on the site and edit it to make it more attractive to customers and search engines.
Development Process Following is a diagram representing the development process that “Company Name” will perform along with Client Name. A development cycle of 8 to 10 weeks can be achieved with quick responses and fast communication with all stakeholders involved in the project. Due to the complexity of the development and required interaction with Client Name and its agencies we expect a development process with high level of interaction, subject to the final content and functionality included on the site.
Client Name, Web Development Proposal
5
Viviré: Creative & Interactive Studio
Updates & Optimization (Monthly Fee) A schedule of periodical updates will be determined with the client to keep the website with fresh content at all times.
Updates service The updates service will include: • Changes to Text and Info (For example, adding news and press releases) • Updates to Images • Creation of new pages using the existing templates of the site
Maintenance As part of the monthly maintenance we will perform the following services: • A/B Testings: Test multiple content options to determine which is more effective. • Statistical Reviews: Reviewing the stats and presenting interpretations and recommendations that will assist in updating the content and/or the marketing strategies. • Inbound Marketing: In order to receive more visits and leads we will be performing tasks to achieve: ‣ More visits ‣ Generate leads ‣ Automate marketing emails to visitors Client Name, Web Development Proposal
6
Viviré: Creative & Interactive Studio
• Consulting: “Company Name” will advice Client Name on trends and strategies related to internet marketing and online advertising.
Benefits The benefits of performing constant updates to a website are: • Lead Generation: By conducting A/B tests and measuring different content (images, banners, headlines, layouts) we can determine which are more effective and generate more clicks, links and customer requests. • Better Search Engine Positioning: Sites that are updated frequently have better search engine-positioning overall as the ‘search engines’ consider fresh content as an important factor. • Return Visits: Visitors return to sites that publish fresh content, as they want to read what’s new with the company. • Inbound Links: Fresh content generates inbound links, which is considered the most important factor for search engine positioning.
Web Hosting “Company Name” will provide web hosting services using state-of-the-art servers with redundancy and 99.9% uptimes.
Team The following personnel will be working directly during the development of the site. • Team Member 1 • Team Member 2
Software & Tools The following tools and/or software will be used throughout the development of the site: • Graphic Software: Adobe Photoshop & Fireworks • Content Management System: Wordpress or Expression Engine • Rich Media: Adobe Flash • Web Development: Adobe Dreamweaver • Website Statistics: Google Analytics • FTP Communications: Secure FTP Via Transmit
Client Name, Web Development Proposal
7
Viviré: Creative & Interactive Studio
Fees and Billing Following is the estimated fees based on the information presented in this document. • Web Design & Development
$42,500
‣ Design, Copy, Programming, Debugging, Usability, Defensive Design • Maintenance & Updates $3,500 / mo. ‣ Includes meetings, statistical reviews, optimization and consulting The cost of outside, third-party vendors, such as illustrators or stock photography are to be determined and not included in the above budget. These will be agreed upon with the client before any purchases are made. On acceptance and g of a provided contract, “Company Name” will invoice the client for 25% of the total due as a nonrefundable deposit. An additional payment of 25% of the total is due once “Company Name” presents a demo of the site. The remaining balance will be invoiced one-month after the launching of the site.
Client Name
Company Name
Date
Date
Client Name, Web Development Proposal
8
Prepared by:
Company Name and Address
Company Name
Table of Contents Client Name Website Proposal Table of Contents Objectives
1
Web Development Documentation & Design
1
Definition of Personas
1
Website Competitive Analysis
1
Concept Model
1
Site Map / BluePrint
1
Wireframes and Website Design
2
Design & Development Design Features
2 2
Website Structure and Content
3
Additional Services
3
Web Optimizer
4
Statistical Reports (Analytics)
4
Search Engine Optimization (SEO)
4
Marketing Automation & Email Marketing
5
Social Media Integration
5
Copy Writing
5
Development Process
5
Updates & Optimization (Monthly Fee)
6
Updates service
6
Maintenance
6
Benefits
7
Web Hosting
7
Team
7
Software & Tools
7
Fees and Billing
8
Client Name, Web Development Proposal
i
Viviré: Creative & Interactive Studio
The following proposal presents the details about the design and development of Client Name corporate website.
Objectives • Create a centralized marketing location for all the brands represented by Client Name. • Take advantage of new marketing strategies and social media platforms to reach new customers and strengthen relationships with current ones. • Position Client Name as the leading industry company in the region. • Generate traffic on the website that can be converted into sales. • Acquire new customers and strengthen relationships with current ones. • Lower customer service and communication costs by having a centralized location with customer’s information. • Develop a community through a specialized and social website.
Web Development Documentation & Design “Company Name” will create a set of documents that will serve as the foundation for the development of Client Name website. The importance and value of the following tasks is to have a well thought website that is better positioned to reach our objectives.
Definition of Personas In an effort to better represent the key audiences of the website we will create a set of Personas for the typical s of the site. These will be derived from the Client Name business research and based on actual customers.
Website Competitive Analysis During this analysis we will study competitive websites and sites that cater to our target audience. The result will be a competitive assessment to better position our product and key findings that can serve as benchmarks for the development of the site.
Concept Model A -centered concept model will be created showing the different actions and/or purposes our target audience might try to accomplish while visiting the site. This will be specially important in defining the interactions of the Personas with the website.
Site Map / BluePrint We will develop a graphical site map of Client Name’s website to portray the major sections, content and features. The blueprints will assist in showing the relationship between pages and major content, and will help with the overall organization of the website. Client Name, Web Development Proposal
1
Viviré: Creative & Interactive Studio
Wireframes and Website Design As a first step in determining the design and visual interaction of the content, we will develop a set of wireframes for the principal sections of the site. Special attention will be given to the navigation systems of the site, both for the content sections and the galleries. Using the deliverables described above we will create the website design. This will be the creative representation of the site’s concept.
Design & Development The design of the site will be unique and exclusive for Client Name. We won’t use any pre-designed or pre-purchased templates. The design will represent the company’s identity, with relevance to the target market. Non-Flash animations will be used to offer dynamism to the design and make it visually rich without interfering with its usability. The site will be built using XHTML, CSS and, where applicable, JavaScript, following all web and accessibility standards. Following the XHTML/CSS mark-up, we will integrate the marked-up design into a CMS-driven site. Through the design we will strive to: • Maintain high levels of functionality and usability. • Achieve search engine friendliness and visibility.
Design Features We will give priority to the following design features: Web Design Conventions This refers to the clear expectations s have while navigating a website. Some of the examples are: • Underlined hyperlinks • Beveled or clearly defined buttons • Intuitive navigational systems and naming conventions • Location of menu • Copy as instructions segments Present information grouped by s preferences. For example, we can target s in the following criteria: • Wholesalers • Retailers Client Name, Web Development Proposal
2
Viviré: Creative & Interactive Studio
• Importers • General Public / Consumers Product Comparisons One of the most effective ways to use the Internet as a sales tool is to provide product comparisons. We can use that strategy to provide the main characteristics of each brand so that s can clearly compare their benefits.
Website Structure and Content Although the final content and requirements for the website are yet to be determined, we will use the current structure and content to serve as the basis for this preliminary proposal. Notice that the previous phase and the documentation created will bring insights that will assist in finishing the site's content. • Home Page • About Puerto Rico Coffee Roasters • Puerto Rican Coffee ‣ History • Our Brands ‣ Landing Page / Overview for each ‣ Brand line-up / Products ‣ Sizes / Varieties ‣ Green Coffee • Coffee Tips ‣ Coffee Preparation ‣ Storage ‣ Recipes • News & Blog • Special and/or Promotions • Trade Info ‣ Sales ‣ Busines to Business information • Us – Form
Additional Services In addition to the design and development services offered by “Company Name” we propose the performance of the following actions: Client Name, Web Development Proposal
3
Viviré: Creative & Interactive Studio
Web Optimizer As part of the updates process we will create various layouts for the homepage and other important sections of the site and use web optimization tools to measure the effectiveness of each. After analyzing statistical reports we will establish which of the designs is more effective in order to use it as the standard.
Statistical Reports (Analytics)
A monthly statistical report will be developed using the software provided by Google Analytics. A report interpretation and recommendations will be included. Among the stats to measure are: • Amount of visits • Visitor profiles (technical and geographic) • Page-views • Most popular content • Time spent on the site • Funnel Analysis • Goal Conversion measurement • Custom Reports
Search Engine Optimization (SEO) The website will be optimized using key text, “meta tags” and validated standard-compliant code to increase its search engine positioning. Additionally to increase visits we will work on expanding the quantity of inbound links to the site.
Client Name, Web Development Proposal
4
Viviré: Creative & Interactive Studio
Marketing Automation & Email Marketing We will integrate the site with email marketing and automation tools that will allow us to: • Use call to actions to drive behavior • Provide visitors with able content • Gather visitors’ information (Lead Generation) • Automate follow up email messages to visitors with information about Client Name.
Social Media Integration As part of the development and maintenance service we will be implementing solutions to integrate Client Name’s marketing efforts with social media sites.
Copy Writing As part of the development work we will review all the content included on the site and edit it to make it more attractive to customers and search engines.
Development Process Following is a diagram representing the development process that “Company Name” will perform along with Client Name. A development cycle of 8 to 10 weeks can be achieved with quick responses and fast communication with all stakeholders involved in the project. Due to the complexity of the development and required interaction with Client Name and its agencies we expect a development process with high level of interaction, subject to the final content and functionality included on the site.
Client Name, Web Development Proposal
5
Viviré: Creative & Interactive Studio
Updates & Optimization (Monthly Fee) A schedule of periodical updates will be determined with the client to keep the website with fresh content at all times.
Updates service The updates service will include: • Changes to Text and Info (For example, adding news and press releases) • Updates to Images • Creation of new pages using the existing templates of the site
Maintenance As part of the monthly maintenance we will perform the following services: • A/B Testings: Test multiple content options to determine which is more effective. • Statistical Reviews: Reviewing the stats and presenting interpretations and recommendations that will assist in updating the content and/or the marketing strategies. • Inbound Marketing: In order to receive more visits and leads we will be performing tasks to achieve: ‣ More visits ‣ Generate leads ‣ Automate marketing emails to visitors Client Name, Web Development Proposal
6
Viviré: Creative & Interactive Studio
• Consulting: “Company Name” will advice Client Name on trends and strategies related to internet marketing and online advertising.
Benefits The benefits of performing constant updates to a website are: • Lead Generation: By conducting A/B tests and measuring different content (images, banners, headlines, layouts) we can determine which are more effective and generate more clicks, links and customer requests. • Better Search Engine Positioning: Sites that are updated frequently have better search engine-positioning overall as the ‘search engines’ consider fresh content as an important factor. • Return Visits: Visitors return to sites that publish fresh content, as they want to read what’s new with the company. • Inbound Links: Fresh content generates inbound links, which is considered the most important factor for search engine positioning.
Web Hosting “Company Name” will provide web hosting services using state-of-the-art servers with redundancy and 99.9% uptimes.
Team The following personnel will be working directly during the development of the site. • Team Member 1 • Team Member 2
Software & Tools The following tools and/or software will be used throughout the development of the site: • Graphic Software: Adobe Photoshop & Fireworks • Content Management System: Wordpress or Expression Engine • Rich Media: Adobe Flash • Web Development: Adobe Dreamweaver • Website Statistics: Google Analytics • FTP Communications: Secure FTP Via Transmit
Client Name, Web Development Proposal
7
Viviré: Creative & Interactive Studio
Fees and Billing Following is the estimated fees based on the information presented in this document. • Web Design & Development
$42,500
‣ Design, Copy, Programming, Debugging, Usability, Defensive Design • Maintenance & Updates $3,500 / mo. ‣ Includes meetings, statistical reviews, optimization and consulting The cost of outside, third-party vendors, such as illustrators or stock photography are to be determined and not included in the above budget. These will be agreed upon with the client before any purchases are made. On acceptance and g of a provided contract, “Company Name” will invoice the client for 25% of the total due as a nonrefundable deposit. An additional payment of 25% of the total is due once “Company Name” presents a demo of the site. The remaining balance will be invoiced one-month after the launching of the site.
Client Name
Company Name
Date
Date
Client Name, Web Development Proposal
8
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