Website Wireframe Project 2l4c1o
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Evans Cooper Projcet B: Website Design LXFM 740 Computer Enhanded Fashion Marketing Professor Betancur July 28, 2017
Overview:
The business’s overall marketing goal is sell its meal replacement supplements through building an online following through offering an array of exercise videos and motivational speeches. The nutrition replacements are offered at the end and beginning of the videos. In addition, the apparel is mentioned as well but not really pushed. I believe Brandon Carter should spend more time on building the apparel line and less time on the motivational speeches. His apparel line lacks attention and style, but with a change in focus, I believe High Life could generate more revenue. The best platform is web site)
Primary Audience:
Brandon Carter has a fan base of over a million subscribers on YouTube. He offers excellent workout videos, and people love him. His fan basic is at-home workout buffs who enjoy fitness. Their demographic is wide, but the age range is 20 – 45; 60% men and 40% women. He attracts a wide range of ethnicities including black, white, middle easterners, latinos and Asians.
Tone and Imagery:
He is very street. He curses and swears and his audience loves it. He is very raw. He talks about having grown up with a hard life and now he is a millionaire. So Brandon offers a dream, aspirational story of moving from the hard life to the high life.
Message:
The business story is that Brandon Carter grew up in the south side of Chicago and was a drug dealer. He want to college and change his life. He started doing videos on youtube and also selling suppliments. As a result of dedication, he started receiving calls from pro football plays to train them. He then took that money and continued to reinvest in his company. How the company is million dollar business with a small athletic appeal line.
HOME
MEN
WOMEN
TEES
CROP TOPS
CUPS
HOODIES
TEES
CELL PHONES
TANKS
LEGGINGS
BOOK BAGS
SWEATPANTS
SWEATPANTS
ACCESSORIES
Cart
Search
Workout plans and videos MEN
WOMEN
RIES
Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Cart
Search
Workout plans and videos MEN
WOMEN
RIES
High Life Apparel was birthed out of Brandon Carter’s terranious life. Brandon started as a drug dealer and changed his entire life to becoming a highly sought-after fitness expert. He began building his brand by doing workout videos and posting them on YouTube. Over a course of 5 years, Brandon built a following of over 2 million subscribers. From there, he added nutritional supplements, a clothing line, and motivational speaking seminars. High Life Apparel is for those who are dreamers -- those who are aspiring to be great, to make it to the top, and enjoy life from high up. High Life Apparel produces simple, clean garments that fit practically every body. But we add inspiration and motivation to every piece we design.
Get Motivated. Get Fit. Get to the Top. Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Overview:
They are committed to bringing customers the most innovative and technologically advanced products in the sports and outdoor field. Their mission to provide a unique and fulfilling shopping experience to every customer, every time, by setting the standard in customer service and quality product. Interactive web site with chat is the best platform for them.
Primary Audience:
The business’s audience are middle to upper class. Their prices are higher than average and they sell quality. It is a very trendy store and has been around since 1908. It is located in the Union Station area of New York City. What motivates their customers is staying fit, attractive and trendy. They are all about looks and fitting in.
Tone and Imagery:
Paragon Sports covers four sprawling floors, from a basement stocked with running gear and children's sportswear to an attic devoted to boxing and home fitness equipment. The golf and tennis departments dominate the main floor in summer, while snowboards, soft shells, and ski equipment take over the same space in winter. The brands tend toward high-quality, luxury names—think Marmot, Arc'teryx, Patagonia, and Helly Hansen—but more affordable choices such as Coleman camping accessories have a place here too. There’s also a generous supply of men’s, women’s, and children’s North Face jackets and footwear tailored to all kinds of sports, from baseball to boating. They are very trendy. They are along the lines of Lululemon. They store is focused on customer experience and provide sporting/workout knowledge to those who care about staying in shape. The style is sleek, lend, fit, attractive, hip.
Message:
What is the business’s story? How will you build an emotional connection to its audience? Paragon Sports is considered by many New Yorkers as the benchmark of quality for all types of sports equipment and clothing. They have taken pride in showcasing products from the brands you know and love as well as unique and exceptional brands that you may not be familiar with yet.
HOME
MEN
WOMEN
CLOTHES
CLOTHES
BOYS
JACKETS
GIRLS
JACKETS
BRANDS
ADIDAS
NIKE
SHOES
SHOES
CLOTHES
CLOTHES OAKLEY
ACCESSORIES
BAGS
ACCESSORIES
BAGS
SHOES
SHOES
GO PRO
EAGLE CREEK ACCESSORIES
ACCESSORIES JAN SPORTS
Search
MEN
WOMEN
BOYS
GIRLS
BRANDS
Cart
Running
Fitness
20% OFF All Apparel
SALE!
SALE!
Tennis
Hiking
Workout
Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Search
MEN
WOMEN
BOYS
GIRLS
BRANDS
Cart
Running
Fitness
Tennis
Hiking
Paragon Sporting Goods is located in the Union Station area of New York City. The company opened its doors in 1908. Since then, Paragon has been committed to bringing customers the most innovative and technologically advanced products in the sports and outdoor field. Our mission is to provide a unique and fulfilling shopping experience to every customer, every time, by setting the standard in customer service and quality product. Paragon sells a wide variety of sporting and work merchandise that fits everyone’s needs. From running to golf to tennis, Paragon has the equipment you need to play your best.
Workout
Gift Card
Shipping
Help
Jobs
Returns
Payments
Us
Newsletter
Overview:
Nike, Inc. headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. Nike may be one of the youngest of the major brands, but it is the dominant brand around the world. NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. The business marketing goal is to develop the most innovative athletic shoe in the market place. The best platform for their business is a website plus mobile app.
Primary Audience:
Their primary business audience are those who follow sports stars such as Michael Jordan and Serena Williams. Nike has built its following on sports promotions and celebrity indorsements. What motivates people to buy are the connection to the sports celebrities and as well as the reputation of the brand. In add, Nike endeavors to design innovative, attractive, cool-looking shoes that draw people in.
Tone and Imagery:
Their tone is in their marketing message: Bringing Inspiration and Innovation to every Athlete in the World. It new style is sleek and minimal
Message:
Blue Ribbon Sports officially incorporates in 1967 and does business under this name until approximately 1970 when Bowerman’s desire to improve on the shoe designs of Onitsuke Tiger and Knight’s ambition to do more than simply import and resell running shoes. Inspiration must have struck Bill Bowerman over breakfast one morning because he borrowed the family waffle iron and pour rubber into to create the prototype for the now famous Nike Waffle Outsole. This invention led Bowerman and Knight to begin deg other shoes, and the company’s new name, Nike, Inc. was born when Jeff Johnson, dreams of the Greek goddess of victory, Nike.
Process:
I expect a Nike site to have highly technical, eye catching, and innovative with graphics and videography to dazzle the viewer.
HOME
MEN
WOMEN
SHOES
SHOES
CLOTHES
SHOP BY SPORT
SHOP BY BRAND
CLOTHES
SHOP BY SPORT
SHOP BY BRAND
BOYS
GIRLS
SHOES
SHOES
CLOTHES
CLOTHES
SHOP BY BRAND
SHOP BY BRAND
CUSTOMIZE
Cart
Help Search
MEN
WOMEN
BOYS
GIRLS
CUSTOMIZE
GET 20% OFF
Gift Card
Shipping
Store Locator
Careers
Returns
Payments
Us
Investors
Cart
Help Search
MEN
WOMEN
BOYS
GIRLS
CUSTOMIZE
Headquartered in Beaverton, Oregon, Nike, Inc. is the largest and most successful brand of shoes, sports equipment, and athletic clothing in the world, controlling more than 60% of the market. Nike has become a global pop culture icon. Although one of the youngest of the major athletic brands, Nike is the dominant brand around the world. NIKE fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. The business goal is to develop the most innovative athletic shoe in the market place. That is our buiness.
Gift Card
Shipping
Returns
Payments
Store Locator Us
Careers Investors
Overview:
The business’s overall marketing goal is sell its meal replacement supplements through building an online following through offering an array of exercise videos and motivational speeches. The nutrition replacements are offered at the end and beginning of the videos. In addition, the apparel is mentioned as well but not really pushed. I believe Brandon Carter should spend more time on building the apparel line and less time on the motivational speeches. His apparel line lacks attention and style, but with a change in focus, I believe High Life could generate more revenue. The best platform is web site)
Primary Audience:
Brandon Carter has a fan base of over a million subscribers on YouTube. He offers excellent workout videos, and people love him. His fan basic is at-home workout buffs who enjoy fitness. Their demographic is wide, but the age range is 20 – 45; 60% men and 40% women. He attracts a wide range of ethnicities including black, white, middle easterners, latinos and Asians.
Tone and Imagery:
He is very street. He curses and swears and his audience loves it. He is very raw. He talks about having grown up with a hard life and now he is a millionaire. So Brandon offers a dream, aspirational story of moving from the hard life to the high life.
Message:
The business story is that Brandon Carter grew up in the south side of Chicago and was a drug dealer. He want to college and change his life. He started doing videos on youtube and also selling suppliments. As a result of dedication, he started receiving calls from pro football plays to train them. He then took that money and continued to reinvest in his company. How the company is million dollar business with a small athletic appeal line.
HOME
MEN
WOMEN
TEES
CROP TOPS
CUPS
HOODIES
TEES
CELL PHONES
TANKS
LEGGINGS
BOOK BAGS
SWEATPANTS
SWEATPANTS
ACCESSORIES
Cart
Search
Workout plans and videos MEN
WOMEN
RIES
Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Cart
Search
Workout plans and videos MEN
WOMEN
RIES
High Life Apparel was birthed out of Brandon Carter’s terranious life. Brandon started as a drug dealer and changed his entire life to becoming a highly sought-after fitness expert. He began building his brand by doing workout videos and posting them on YouTube. Over a course of 5 years, Brandon built a following of over 2 million subscribers. From there, he added nutritional supplements, a clothing line, and motivational speaking seminars. High Life Apparel is for those who are dreamers -- those who are aspiring to be great, to make it to the top, and enjoy life from high up. High Life Apparel produces simple, clean garments that fit practically every body. But we add inspiration and motivation to every piece we design.
Get Motivated. Get Fit. Get to the Top. Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Overview:
They are committed to bringing customers the most innovative and technologically advanced products in the sports and outdoor field. Their mission to provide a unique and fulfilling shopping experience to every customer, every time, by setting the standard in customer service and quality product. Interactive web site with chat is the best platform for them.
Primary Audience:
The business’s audience are middle to upper class. Their prices are higher than average and they sell quality. It is a very trendy store and has been around since 1908. It is located in the Union Station area of New York City. What motivates their customers is staying fit, attractive and trendy. They are all about looks and fitting in.
Tone and Imagery:
Paragon Sports covers four sprawling floors, from a basement stocked with running gear and children's sportswear to an attic devoted to boxing and home fitness equipment. The golf and tennis departments dominate the main floor in summer, while snowboards, soft shells, and ski equipment take over the same space in winter. The brands tend toward high-quality, luxury names—think Marmot, Arc'teryx, Patagonia, and Helly Hansen—but more affordable choices such as Coleman camping accessories have a place here too. There’s also a generous supply of men’s, women’s, and children’s North Face jackets and footwear tailored to all kinds of sports, from baseball to boating. They are very trendy. They are along the lines of Lululemon. They store is focused on customer experience and provide sporting/workout knowledge to those who care about staying in shape. The style is sleek, lend, fit, attractive, hip.
Message:
What is the business’s story? How will you build an emotional connection to its audience? Paragon Sports is considered by many New Yorkers as the benchmark of quality for all types of sports equipment and clothing. They have taken pride in showcasing products from the brands you know and love as well as unique and exceptional brands that you may not be familiar with yet.
HOME
MEN
WOMEN
CLOTHES
CLOTHES
BOYS
JACKETS
GIRLS
JACKETS
BRANDS
ADIDAS
NIKE
SHOES
SHOES
CLOTHES
CLOTHES OAKLEY
ACCESSORIES
BAGS
ACCESSORIES
BAGS
SHOES
SHOES
GO PRO
EAGLE CREEK ACCESSORIES
ACCESSORIES JAN SPORTS
Search
MEN
WOMEN
BOYS
GIRLS
BRANDS
Cart
Running
Fitness
20% OFF All Apparel
SALE!
SALE!
Tennis
Hiking
Workout
Gift Card
Shipping
Returns
Payments
Help Us
Jobs Newsletter
Search
MEN
WOMEN
BOYS
GIRLS
BRANDS
Cart
Running
Fitness
Tennis
Hiking
Paragon Sporting Goods is located in the Union Station area of New York City. The company opened its doors in 1908. Since then, Paragon has been committed to bringing customers the most innovative and technologically advanced products in the sports and outdoor field. Our mission is to provide a unique and fulfilling shopping experience to every customer, every time, by setting the standard in customer service and quality product. Paragon sells a wide variety of sporting and work merchandise that fits everyone’s needs. From running to golf to tennis, Paragon has the equipment you need to play your best.
Workout
Gift Card
Shipping
Help
Jobs
Returns
Payments
Us
Newsletter
Overview:
Nike, Inc. headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. Nike may be one of the youngest of the major brands, but it is the dominant brand around the world. NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. The business marketing goal is to develop the most innovative athletic shoe in the market place. The best platform for their business is a website plus mobile app.
Primary Audience:
Their primary business audience are those who follow sports stars such as Michael Jordan and Serena Williams. Nike has built its following on sports promotions and celebrity indorsements. What motivates people to buy are the connection to the sports celebrities and as well as the reputation of the brand. In add, Nike endeavors to design innovative, attractive, cool-looking shoes that draw people in.
Tone and Imagery:
Their tone is in their marketing message: Bringing Inspiration and Innovation to every Athlete in the World. It new style is sleek and minimal
Message:
Blue Ribbon Sports officially incorporates in 1967 and does business under this name until approximately 1970 when Bowerman’s desire to improve on the shoe designs of Onitsuke Tiger and Knight’s ambition to do more than simply import and resell running shoes. Inspiration must have struck Bill Bowerman over breakfast one morning because he borrowed the family waffle iron and pour rubber into to create the prototype for the now famous Nike Waffle Outsole. This invention led Bowerman and Knight to begin deg other shoes, and the company’s new name, Nike, Inc. was born when Jeff Johnson, dreams of the Greek goddess of victory, Nike.
Process:
I expect a Nike site to have highly technical, eye catching, and innovative with graphics and videography to dazzle the viewer.
HOME
MEN
WOMEN
SHOES
SHOES
CLOTHES
SHOP BY SPORT
SHOP BY BRAND
CLOTHES
SHOP BY SPORT
SHOP BY BRAND
BOYS
GIRLS
SHOES
SHOES
CLOTHES
CLOTHES
SHOP BY BRAND
SHOP BY BRAND
CUSTOMIZE
Cart
Help Search
MEN
WOMEN
BOYS
GIRLS
CUSTOMIZE
GET 20% OFF
Gift Card
Shipping
Store Locator
Careers
Returns
Payments
Us
Investors
Cart
Help Search
MEN
WOMEN
BOYS
GIRLS
CUSTOMIZE
Headquartered in Beaverton, Oregon, Nike, Inc. is the largest and most successful brand of shoes, sports equipment, and athletic clothing in the world, controlling more than 60% of the market. Nike has become a global pop culture icon. Although one of the youngest of the major athletic brands, Nike is the dominant brand around the world. NIKE fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. The business goal is to develop the most innovative athletic shoe in the market place. That is our buiness.
Gift Card
Shipping
Returns
Payments
Store Locator Us
Careers Investors
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